Late 2019 will see the biggest apple launch of our lifetimes. 22 years in the making, ripening on millions of trees into picture-perfect redness, here comes the WA38, more snazzily known as the Cosmic Crisp. The name was the result of a year of focus groups, taste tests and word associations - a far cry from when apples were named after whichever end of a cat they resembled. This episode is a collaboration with The Sporkful podcast, where we have released companion episodes about apples: hear us talking about the naming of apples on this episode of the Allusionist, and on their episode ‘A New Apple Is Born’ we get into the particulars of how new apples are begotten. Find The Sporkful on your podcatchers and at thesporkful.com. Find out more about this episode at theallusionist.org/apples. The Allusionist's online home is theallusionist.org. Stay in touch at twitter.com/allusionistshow, facebook.com/allusionistshow and instagram.com/allusionistshow.Support the show: http://patreon.com/allusionistSee omnystudio.com/listener for privacy information.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.