Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence.In this transformative talk, join Aicila and Greg as we delve into the enchanting world of Cast Magic where podcasting meets repurposing content seamlessly.Greg Wasserman, our feartured guest and a true connoisseur of media innovation, shares valuable insights on leveraging podcasts beyond downloads, utilizing technology to build relationships, and the growth of Cast Magic's bustling community.Tap into the magic within every cast and discover the secret to podcasting success that transcends conventional metrics.Topics discussed in this episode:- The Rise of Cast Magic's Community and the Power of Engagement [00:00:45]- Greg's Deep Dive into Podcasting and Essential Questions for Podcasters [00:01:19]- Expanding Beyond the Big Platforms: A Strategy for Wider Content Distribution [00:04:00]- The Advantages of Podcasting for Small Business Owners: A Content Goldmine [00:06:46]- Versatility of Cast Magic: From Podcasting to Business Solutions [00:09:24]- Defining Personal Success: Greg's Evolution of Thought [00:17:59]- Utilizing AI and Cast Magic to Enhance Human Connection [00:14:05]- Tips for Recharging and Staying Motivated [00:22:53]Resources mentioned in this episode:- Cast Magic: A Platform for Repurposing Audio and Video Content [00:10:13]Episode transcript: bicurean.com/bautranscripts3Websitehttps://get.castmagic.io/eo5s3846avwbContacthttps://www.linkedin.com/in/gregwasserman/Lightly edited and produced by BiCurean Consulting, BiCurean.com.  Hosted on Acast. See acast.com/privacy for more information.