Nudge Theory with Rory Sutherland on "Stories and Strategies"

Building Better CMOs and Marketing Leaders

EpisodeFeb 7, 202428m

Nudge Theory with Rory Sutherland on "Stories and Strategies"

Building Better CMOs and Marketing Leaders

EpisodeFeb 7, 202428m

If you like Building Better CMOs, we think you'll also like "Stories and Strategies For Public Relations and Marketing," hosted by Doug Downs.In this episode, originally released in May 2021, Doug interviews Ogilvy UK vice chairman Rory Sutherland about nudge theory — the behavioral science concept popularized by Cass Sunstein and Richard Thaler's book "Nudge: Improving Decisions About Health, Wealth, and Happiness."We'll be back in two weeks with a new episode of Building Better CMOs!

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Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn...

www.mmaglobal.com

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