How does sound impact your brain? What is it that makes audio such an effective tool for communication and what lessons can marketeers learn from Neuroscience when it comes to delivering impactful messages? Those are some of the questions that Jim Salveson looks to answer on this episode of Voiceworks: Sound Business as he speaks to Aifric Lennon from Massive Music.Aifric is a Senior Account & Project Manager at Massive Music as well as their "Music and Mind Researcher". In other words, when it comes to the power of audio and its ability to impact decisions, mood and recall. Aifric is also a specialist when it comes to sonic branding, music psychology & neuroscience, psychoacoustics, voice strategy and voice branding and has a Master of Science (MSc) focused in Music Mind and Brain from Goldsmiths, University of London. In other words, there aren't many better people to talk to.You can find Aifric on Twitter: @Aifriclennon and on LinkedIn: https://www.linkedin.com/in/aifric-lennon-23ba70b0/Plus see (and hear) more of the work by Massive Music via their website: https://www.massivemusic.com/en/If you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices