Bitcoin is for Chief Marketing Officers!  Today we talk with Sovreign CMO John Balkam about...Aligned incentives in BitcoinEthical businesses need ethical moneyEffects of inflation on small businessBitcoin as a brand amplifierDecreasing transaction costsParadigm shift of deflationary moneyBitcoin treasury company dynamicsParallels to internet adoptionNecessity of Bitcoin for business survivalRise of open protocolsAnd more!Check out Sovreign: https://www.sovreign.io/Follow John on X @JohnBalkam: https://x.com/JohnBalkamX: @TCBcoin https://x.com/TCBcoinInstagram: @TCBcoin https://www.instagram.com/tcbcoin/www.takingcareofbitcoin.comhttps://www.takingcareofbitcoin.com/