Sponsored by CoHost. Get in-depth insights into who your podcast audience is including income, family members, social media habits, age, and more with CoHost's Advanced Audience Demographics. Book a demo today. Podscribe released its Q3 2024 performance benchmark report. Among the findings in US podcast advertising: While host-read ads do work better, because they cost more, the cost-per-acquisition is actually the same as running produced spots. (And, as above, longer reads are more cost-effective). Almost all advertisers only reach 25% of total monthly podcast listeners - so, there is significant potential for growth. Amelia Coomber told Podnews that “audio is not a medium to be taken lightly. With all the stuff going on in the industry right now, I think (the report) is a shining light to speak to the exciting opportunity that is in front of us.” In the US, YouTube is the service used most often to listen to podcasts, according to Edison Research. 31% of weekly podcast listeners aged 13+ choose YouTube as the service they use most to listen to podcasts; Spotify is at 27%, and Apple Podcasts is at 15%, says the data. Attribution and analysis company Magellan AI has successfully joined the list of companies compliant with IAB Podcast Measurement Guidelines v2.2. A number of companies have not recertified since 2021, although the IAB Tech Lab tells us that annual recertification remains a requirement. However, “a few companies” will be removed by the end of the year after choosing not to recertify, the company says, but wouldn’t confirm who. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereLet's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now.Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”FREE WORKSHOP - Business & Legal Fundamentals — Learn podcasting business and legal essentials. Do things like the pros, without lawyers and big headaches. Presented by Gordon Firemark, The Podcast Lawyer™ Register now! Don't miss out!Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Audiohook, Steve Lack: Audio, Simplecast, SALT, RedCircle, audioBoom, Podscribe, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Podpage websites, Evergreen Podcasts, Libsyn, Acast, Knucklehead Media Group, Disctopia, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, POW PR, Tink Media, PlayPodcast, Ask Ralph Christian Finance, Voxtopica, SoundStack, Truefans, Podium , Geopolitics and Empire podcast a, Red Seat Ventures, Gumball, Deepcast Creator, Castbox, Frequency, Jonekiri, ARN's iHeartPodcast Network Aust, The Roost, Compliance Podcast Network, Storyboard, Ausha, Gilded Audio, The Podcast Haven, Huberman Lab, Podcastpage, Message Heard, Health Podcast Network, Rephonic, Oxford Road, Rhapsody Voices, Sonic Influencer Marketing, Optimal Living Daily, Castos, Blubrry, Wondery, Transistor, Heartcast Media50, matchmaker.fm, Ossa Collective, Jam Street Media, Diversion Podcasts, Double Elvis Productions, Zvook, Headliner, Lemonada Media, Podcast Taxi, StreamGuys, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, Content10x, Cleanfeed, She Podcasts, Adopter Media, Lower Street, Podcast Movement, School of Podcasting, Podigy, Sonix, Revolver Podcasts, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Podscribe