We’re finalists in the 3rd Annual Signal Awards! Help us win the Listener’s Choice Award by voting for The Business Of here. Bigger is not always better, especially when it comes to data.   In a digitised world, it is possible to collect reams of data on customers, but at what cost? Many companies don’t even realise they’re suffering an extreme case of ‘bad data hygiene’ which in the face of a cyber incident, could be critical.   Laura Newton, a regulatory lawyer and cyber incident response lead at Herbert Smith Freehills, explains best practices for managing customer data, how to prepare for a cyber incident, and what to do if an incident breaks out.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.  The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.