In the world of entrepreneurship, there are countless individuals whose stories and achievements go unnoticed. However, Jim James, the esteemed guest on The Global Discussion podcast, aims to change that narrative. With a remarkable entrepreneurial journey spanning decades and continents, Jim has become a beacon for fellow business owners striving to overcome the frustration of being overlooked. Join us on this episode to hear from Jim about his inspiring background, current endeavours, and the valuable insights he shares on his podcast and his latest book. Unveiling a Rich Tapestry of Entrepreneurial Ventures: Jim James founded EASTWEST Public Relations in Singapore. He became the Champion of the UnNoticed Entrepreneur, having experienced the trials and triumphs of entrepreneurship firsthand. From 2006 to 2019, he resided in Beijing, China, establishing various ventures, including importing Morgan Motor Company cars and the Beijing chapter of the Entrepreneurs Organization. Jim also served as Vice Chairman of the British Chamber of Commerce and was pivotal in setting up the prestigious British Business Awards in China. Other positions include Chairman of Eggplant Digital based in Beijing and CEO at Group Lotus plc. Jim's breadth of experience has granted him a global network of friends and associates, which he shares on this episode of The Global Discussion podcast. The UnNoticed Entrepreneur Project: Jim James's latest pursuit, The UnNoticed Entrepreneur project, epitomises his dedication to lifting fellow entrepreneurs out of obscurity. After selling his PR Agency, Jim assumed the role of Chairman and focused on helping aspiring business owners find the recognition they deserve. Jim is already on the next phase of his entrepreneurial journey, armed with an unwavering commitment to championing the unnoticeable. Empowering Entrepreneurs Worldwide: During the engaging conversation, Jim shared invaluable strategies, tools, and captivating experiences that entrepreneurs can employ to gain the recognition they deserve. His insights span various topics, including authorship, marketing technology, podcasting, masterminds, and entrepreneurship. The UnNoticed Group: Empowering Entrepreneurs As the founder of The UnNoticed Group, Jim leverages technology to build brands for entrepreneurs who may need more time and financial resources but possess remarkable stories to tell. The UnNoticed Group's revolutionary workflow allows leaders to effortlessly communicate their thoughts, becoming transformed into captivating podcasts, articles, and books. The UnNoticed Group empowers entrepreneurs to connect with their audience and share their insights by bridging the gap between spoken words and published content. This work has already seen a three-book deal with publisher Wiley. Jim James, the unrivalled Champion of the Unnoticed Entrepreneur, continues to make an indelible impact in entrepreneurship through his multifaceted ventures and relentless dedication. His appearance on The Global Discussion podcast gives listeners a treasure trove of wisdom, inspiring countless business owners to overcome the frustration of being overlooked. As Jim embarks on the next chapter of his entrepreneurial journey, we can expect him to shine a spotlight on unnoticeable entrepreneurs. About The Global Discussion: The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  To learn more about The Global Discussion, please visit: https://www.theglobaldiscussion.com Audio: Spotify | Google | Apple  Video: YouTube | Website  Social Media: Twitter | Facebook | Instagram | LinkedIn