The 2016 vote by 52% of the UK electorate to leave the European Union came at the end of a contentious campaign where Social Media dominated. Targeted micro marketing crafted by firms like Cambridge Analytica foreshadowed even greater success for such Social Media strategies in the 2016 Trump victory over Hillary Clinton. Josh Hamilton explains how it happened and why such internet driven political manipulation is here to stay.
His book is a must read to stay up to speed on meta data driven political campaigns. Here's the link to Josh's book: https://establishmentcivilwar.co.uk/
Top comments
We are a "deep dive" news podcast, for Americans who get their news from the Internet. Our mission is to give the listener succinct, fact based analysis both non-ideological and independent from a California, Silicon Valley perspective.
Your host
Jim Herlihy is a published author: his novel “Deceit and Dirty Money” is available on line. He served as President of the SF Public Library Commission 1992 - 1996. While working in Latin America, he was a stringer for The Economist, The Times and the BBC. Jim serves as a director on two SF sister city boards : Bangalore, India and Cork, Ireland.