In this episode Sebastian and Daniel, founder and CEO of Startup CPG, explore the landscape of the consumer packaged goods industry. They dissect the rise of new brands, how to achieve significant sales, and the power of social media and retail presence. Daniel shares candid founder experiences, stressing the importance of product-market fit, branding, and the challenges of funding and ownership. They delve into the role of purpose in branding, debunk myths about consumer demographics, and draw parallels between music and entrepreneurship. The episode underscores the essence of conscious leadership and authenticity in building a successful CPG brand. Topics Discussed: Explosion of New CPG Brands  Entrepreneurship Trend Impact of Social Media Challenges of Startup CPGs Building Brand Impressions Measures of Success in CPG The crucial aspects of a successful project  The significance of branding in CPG Personal branding and first impressions The role of branding in business success The community-focused branding of Startup CPG  Measures of success in building a community  Common pitfalls for CPG brands  The side hustle approach Balancing work and side hustle  The personal impact of purpose  Teaching and giving back  Impact of purpose on business  Focusing on a singular mission Brand opinions and consumer connection  The CEO's Political Stand Consumer Demographics Shopping Behavior at Erewhon  Music and Entrepreneurship  Traits of a Conscious Leader   Connect with Daniel on Instagram Connect with Startup CPG on Instagram  Connect with Sebastian on Instagram SebastianNaum.com