This week Francis is joined by Kofie Yeboah (@KofieWhy) a versatile creator in the sports media landscape. Kofie does it all, social media, long-form, short-form, podcasts, research and writing. He's here to tell us how he does it all. Kofie: @KofieWhy 00:00 Introducing Kofie Yeboah 01:25 Kofie's early introduction to sports 05:35 The evolution from long-form to short-form 10:21 TikTok's endless opportunities and constant insecurity 14:37 Balancing roles as a content creator and producer 19:43 Successful strategies for repurposing content 26:56 The best and the worst of social platforms 29:57 Fostering a positive and engaged community 32:23 Revenue reinvestment strategies 43:24 Balancing a full-time job with content creation 46:55 Kofie's relationship with different sports leagues 48:33 The path to 100k subscribers #podcast #creatoreconomy #youtuber