313: SaaS Growth Metrics 101: CAC, LTV, Retention and Churn - with Paul Orlando

The SaaS Podcast: Build, Launch & Scale Your SaaS

EpisodeMar 25, 202253m

313: SaaS Growth Metrics 101: CAC, LTV, Retention and Churn - with Paul Orlando

The SaaS Podcast: Build, Launch & Scale Your SaaS

EpisodeMar 25, 202253m

Paul Orlando is the founder of Startups Unplugged where he's building internal incubator and accelerator programs around the world. He's a Professor of Entrepreneurship at the University of Southern California (USC), and he's the author of "Growth Units: Learn to Calculate Customer Acquisition Cost, Lifetime Value, and Why Businesses Behave the Way They Do."Show Notes:• https://saasclub.io/313Join Our Email List• Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/Join Our Community for Free• SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join

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The SaaS Podcast is the go-to resource for B2B SaaS founders and entrepreneurs who want to build, launch, and scale successful software businesses. Hosted by Omer Khan, we deliver honest, in-depth interviews with proven SaaS founders who share the specific strategies they used to generate recurring revenue and reach product-market fit. Whether you are bootstrapping a micro-SaaS, seeking venture capital funding, or scaling past $10M ARR, you will find actionable tactics here. We unpack the real stories behind the wins, failures, and pivots, covering essential topics like SaaS growth, enterprise sales, product-led growth (PLG), marketing, and customer acquisition. From...

saasclub.io/saas-podcast

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