Calling all professionals craving the spotlight! 🌟 Dive into this game-changing episode as Adela Hussain, the pitch master, unveils her secrets to media success. With a track record of securing mentions in 14 publications within the first year of launching her previous business, Adela spills the beans on building press relationships, mastering the art of pitching, and replicating her stellar success. Join Adela and Jamie Maglietta for a deep dive into the strategies that can elevate your media presence. Don't miss out on the key insights that can supercharge your visibility and propel you to the top!Adela Hussain's website: https://www.pitchtopress.com/Chapters00:00 Intro01:20 Roadmap to earn media: https://www.pitchtopress.com/02:25 Conversation with Adela09:00 Reflecting on her background in media09:17 Explains how business owners need to share their stories to give journalists story ideas. Says, "You are keeping a journalist in a job"10:00 Why you need to lead your pitch with your story and your why10:30 Tips on how to get over the mindset of "I'm bothering someone"11:00 If you want earned media "consume" it11:30 Why you should start a media ritual12:00 Research helps you target your pitch13:00 How experts need to offer added value to weigh in on the news cycle15:30 Takeaways from Adela's advice17:00 How to develop your thought leadership19:40 Medical expert reflection23:00 Reflects on how she was featured in the Harvard Business Review without pitching26:00 How traditional media can help you legitimize a business or expert's value30:00 Tips on how to win appreciation after being featured in a publication34:00 35:50 CloseAdela's Bio:"Adela’s a disruptive publicist and is a master at helping you pitch your business to people that don’t know you…yet.Known for her high energy and laser-sharp thinking, Adela creates equity in publicity by removing the gatekeeper and helps builds authentic connections between rising, ambitious, liberal entrepreneurs and world-class journalists.Adela discovered she had a talent for pitching when she first started doing PR for her own fashion tech start up and was featured in 14 publications in 12 months, including the Harvard Business Review without pitching! A former Management Consultant, she has been featured in the BBC, The Sunday Times, The Guardian, The Independent, Stylist, Psychologies, Metro and 10 other publications. She was also a finalist in Cosmopolitan’s Self Made Award in 2017 and in 2018 she was in Sarah Woods’ Top 10 Female Founders In The UK To Watch list.Her Pitch to Press Program and Media Mastermind, The Parlour have helped hundreds of founders fall in love with PR and master their media pitching to sky rocket their sales."Thank you for listening! 🎙️ Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Now, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose.💻 Subscribe on YouTube: youtube.com/@oncamready📰 Join the newsletter: oncamready.substack.com🎯 Work with Jamie (Pick My Brain Session): oncamready.com🛒 Shop camera-ready gear (lights, mics, tripods): shorturl.at/Or0Iy🎧 Produced by (ON CAM) Media | Podcast & video tools powered by Riverside (discount code: OCR15)💻 Brand Builders Group (Use my link): https://ro474.infusionsoft.app/app/form/web-form-submitted121🎙️Guarisco Group (Code Jamie) https://guariscogroup.com/ Get full access to (ON CAM) Ready Media at oncamready.substack.com/subscribe