Key takeaways: Focusing on solving the right problem, not the most difficult Define the “north” star Seeing the most impactful project Positioning the need to deal with the “plumbing” before you seeing the reporting Meet:  Mike Ganz is a leader in the data space, currently serving as Senior Director of Data & Analytics at Optoro. There he focuses his time on differentiating Optoro's products through data and ensuring that the most difficult returns problems retailers and the environment face today are met with dynamic and robust data solutions. Prior to joining Optoro, Mike worked as an Engagement Manager at Applied Predictive Technologies, which was later acquired by Mastercard. In that role he helped Fortune 500 companies across a variety of industries design, implement, and measure the impact of business experiments. Mike holds a BSE in Systems Science & Engineering from the University of Pennsylvania. If you have any questions for Mike, please feel free to reach out via: https://www.linkedin.com/in/mike-ganz-23989955/ I hope you enjoyed the episode, the best place to connect with me is on Linkedin - https://www.linkedin.com/in/amirbormand (Amir Bormand). Please send me a message if you would like me to cover certain topics with future guests.