Business As Unusual, is a series produced by BiCurean Consulting. We present Entrepreneurs, Innovators, CEOs, & Founders who are innovating the way we do business. This episode we are chatting with John Pabon, Sustainability Author and Consultant.In this episode of Business as UNusual, Aicila interviews sustainability expert John Pabon. They discuss the complexities of creating ethical and sustainable products, emphasizing the need to move towards sustainability without expecting perfection and the importance of conscious consumption and understanding the true cost of goods. They also delve into the impact of social media on building communities, the challenges of making a business case for sustainability, and the need for corporations to take responsibility for sustainability issues. John shares his unconventional approach to sustainability and pragmatic business engagement, while Aicila reflects on the positive aspects of genuine community and the need for better communication and education. Websitehttp://www.johnpabon.comLinksTiktok: @johnapabon. Linkedin: www.linkedin.com/in/johnpabonFind John's newest book- The Great Greenwashing and other awesome things - https://linktr.ee/johnpabonLightly edited and produced by BiCurean Consulting, BiCurean.com.  Hosted on Acast. See acast.com/privacy for more information.