The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. In this week's episode of A Better HR Business, we are kindly joined by Michelle O'Keeffe, co-founder of the groundbreaking HR tech company, Platform55. Michelle shared how Platform55 offers a comprehensive solution to help employers provide effective support for working parents, managers, and employees considering parenthood. Platform55's approach to family support goes beyond typical HR practices, showcasing the growing need for organizations to prioritize and address the needs of working parents and beyond. From fertility to retirement planning, Michelle details the comprehensive support provided by Platform55 that goes beyond parenthood. An insightful look at the diverse needs of today's workforce and the innovative solutions available. In a wide-ranging discussion, Michelle and Ben talked about: ✅ How Michelle's personal experience led to the creation of Platform55, highlighting the critical need for support for working parents in the workplace. ✅ The challenges faced by managers in handling family-related topics. ✅ Platform55's global relevance and expansion plans. ✅ The organization's verticals: fertility, parenting, special education needs, solo parenting, separation, and retirement planning. ✅ The importance of channel selling and partnerships in their growth strategy. ✅ And much more. Thanks, Michelle! Website: www.platform55.com LinkedIn: www.linkedin.com/in/michelleplatform55/  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.