Allison Ellsworth is the founder, chief brand officer, and creative marketing genius behind Poppi—the prebiotic soda brand that boasts more than 2 billion likes across social media platforms. In this episode, Allison shares with Tara her top tips on how to grow your brand by making authentic, hooky, and engaging social content. Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 00:00 Intro 01:37 How Poppi’s social media took off 06:50 Poppi’s social mentality  11:12 The art of the hook 15:10 How to use humor in your content 17:00 The value of social media giveaways 19:56 What a “good watch time” on a TikTok video actually is 22:28 Allison’s biggest piece of advice for social media 25:33 Finding the balance between following trends and making your own original content 💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe   Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show   Follow BOSSY Instagram: https://www.instagram.com/bossy_show/    TikTok: https://www.tiktok.com/@bossy_show  Twitter: https://twitter.com/BOSSY_Show  BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices  Learn more about your ad choices. Visit megaphone.fm/adchoices