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HBR IdeaCast • Blue Ocean Strategy and Red Ocean Traps • Listen on Fountain
Blue Ocean Strategy and Red Ocean Traps
HBR IdeaCast
Episode
Mar 19, 2015
20m
Play
Comment
Blue Ocean Strategy and Red Ocean Traps
HBR IdeaCast
Episode
Mar 19, 2015
20m
Play
Comment
Description
Transcript
Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of "Blue Ocean Strategy, Expanded Edition (2015)."
Top comments
A weekly podcast featuring the leading thinkers in business and management.
hbr.org/podcasts/ideacast
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