We put on some dinosaur onesies (our business formal) for this awesome Halloween episode! The big discussion was on UTMB's controversial announcement of a new race in Whistler, Canada, on the same weekend as the now-discontinued, grassroots race called Whistler Alpine Meadows. UTMB rode the sport's wave of exponential growth, gobbling up races to incorporate into their World Series. When Whistler Alpine Meadows was denied a permit, they swooped in and plopped a corporate race in its place. It's a fascinating mix of business strategy, economic models, relationships, and culture, and we try to break it all down in a nuanced and empathetic way. We accept that a rising tide lifts all boats, and we acknowledge that we benefit from it. But if that tide destroys the smaller boats (whether through intention or mere negligence), we need to reject that thesis of unrestrained growth. This could be a turning point in the future of endurance sports, and the community has the power. Before getting to UTMB's big blunder, we talked about training intensity distribution through the lens of a new review study! Across sports, endurance approaches coalesce around similar intensity distribution numbers, whether the sport involves the pool, the snow, or the trails. How wild is that? What are we seeing? In that convergence, there are lessons about how you structure your weeks and think about long-term growth. And there were so many other fun discussions! Topics: heat training via Halloween costumes, the sexiest dinosaurs, our feelings on ghosts, 2 show recommendations, the importance of easy training and how that influences weekly structure, why workout design may be less important than you think, speed development, a recap of Big's Backyard and Harvey Lewis' awesome achievement, the Javelina 100, and hot takes. For a weekly bonus episode (and bi-weekly newsletter plus access to SWAP gear), make sure you're subscribed to our Patreon. We love you all! HUZZAH! Support the podcast: patreon.com/swap Try Athletic Greens: drinkAG1.com/swap Buy Janji's amazing gear: janji.com (code "SWAP")