Here's what you need to know for today in the business of podcasting: YouTube's opt-in AI training feature, Italian company sends spurious invoices for podcast listings, and influencer agencies are dipping their toes into talent management. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington, a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast Sharing Stories gives a window into their lives and how one-time rental assistance helped them through a tough stretch. They're encouraging other podcasts (like yours!) to spread the word about rental assistance this season -- like by running a “PSA” in place of an ad. More info here!Find links to every article mentioned and subscribe for the newsletter version at Sounds Proftiable.
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...