Ever wanted to open a BJJ Academy? Do you run your own business now? There is much more to running a successful gym than just teaching class. To make a business last it must make money! This is a direct result of these 3 key business practices:Sales: How to understand what a person wants.Marketing: Tell your story well and convert people to your cause.Customer Service: How to keep people coming back every time.Both JT & Joey have run and built gyms from the ground up. They have also trained at some of the best & worst gyms in the world. This episode offers great insight on how to win at the Business of BJJ.