In this conversation, Wes and Phillip Swan discuss various topics, including their love for Scotland, the importance of customer-centricity in business, the role of AI in marketing, and the need for critical thinking in the age of AI. Phillip shares his journey in sales and marketing, emphasizing the value of understanding the customer and creating simple, impactful experiences. He also provides insights on leveraging AI tools to enhance marketing efforts and the importance of avoiding hallucination in AI-generated content. The conversation highlights the need for businesses to adapt to changing buyer behaviors and the potential of AI to automate and scale processes. In this conversation, Phillip Swan and Wes discuss various topics related to business, technology, and sales. They touch on their experiences at the Air Force Academy, the importance of trust in sales, the role of data in decision-making, and the need for reason-driven decisions. Phillip emphasizes the significance of creating a seamless customer experience and the importance of culture in building a successful brand. He also shares that his company works with C-suite executives and helps companies unlock revenue growth and scale. Overall, the conversation highlights the need for critical thinking, effective communication, and a customer-centric approach in business. 00:00 Introduction and Love for Scotland 03:08 Creating Impactful Experiences and Understanding the Customer 08:22 The Power of Customer-Centricity in Driving Business Growth 13:30 Leveraging AI Tools for Marketing Success 17:57 Avoiding Hallucination in AI-Generated Content 24:22 The Importance of Critical Thinking in the Age of AI 26:25 Adapting to Changing Buyer Behaviors and Building Digital Relationships 30:08 Reason-Driven Decisions vs. Data-Driven Decisions 33:58 Creating a Seamless Customer Experience 39:22 The Role of Culture in Building a Successful Brand 45:18 Unlocking Revenue Growth and Scaling a Business Market like you mean it. Now go sell something. Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk  SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa