Ric talks with author Bob Burg about his classic book "The Go-Giver". Here are the topics and questions they discussed:   What is the MAIN IDEA contained in your books and speaking?   Bob, you have authored or co-authored eight books, five in The Go-Giver Series with your writing partner John David Mann. I want to focus on The Go-Giver Leader. It seems to me, the key lesson from that book is not about the leader; it about the people. Can you talk to us about how the Go-Giver philosophy applies to CEOs and leaders in companies? Are there misconceptions about what being a Go-Giver means? As a leader, can you be taken advantage of that way?   One of the principles you write about is Influence. How does a Go-Giver create Influence with the people they lead?   How did you first come up with the term Go-Giver?   Can you tell us about the inspiration for your life’s work?   How does someone get in touch with you or learn more about your work?