Podcasting 2.0 in Practice
Claire Waite Brown
In this course-style podcast we’ll look at the ways that Podcasting 2.0 features – also known as tags – can help podcast creators with discovery, interactivity, and monetization, and help listeners to support and contribute to the success of their favourite shows. If you're looking for answers to the questions: What is the feature? Why is it good? How do I do it? You're in the right place. Don't expect an easy ride; there is homework!
Streaming: Homework
Learn how to stream payments per minute to creators, including setting the amount you want to pay on an episode-by-episode basis or as a default payment for all the podcasts you listen to.Tasks:Turn streaming on and off on modern listening apps.See what episodes have been streamed.Set an amount to pay per minute on an episode-by-episode basis.Set default streaming per-minute-payment amounts in some apps.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDiscl
Mar 27, • 6:16
Streaming
You can support any podcast by paying small amounts per minute of listening time by enabling the streaming option in Podcasting 2.0 listening apps.Fountain.fm's Oscar Merry joins me to explain how this support mechanism works, and how it can make a big difference to the creators you love without making a big hole in your pocket. Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode
Mar 26, • 4:45
Boosts: Homework
Learn how to send boosts, comments, and super comments – without dipping in to your own physical wallet, yet – to deserving creators.Tasks:Locate boost/comment/super comment options on modern listening apps.Open a wallet within Fountain or TrueFans.Earn a few 'freebie' sats.Set default boost/super comment amounts.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of
Mar 19, • 8:34
Boosts: Extra Credit
Listeners and podcasters connect: a case study. This is the story of how I communicated and became friends with the hosts of Buzzcast and Podnews Weekly Review (my favourite podcasts about podcasting) by commenting on the shows through boosts.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of end 2024 or early 2025.Support the showYou can financially support Podc
Mar 13, • 5:21
Boosts
Gift micropayments (small amounts of money of your choosing) to the podcasts you love without leaving your modern podcast app.Boosts (we'll talk about streaming too soon!) are in-app payments that also serve as a discovery mechanism for shows. These micropayments, enabled by Bitcoin – which can be converted into local currencies – not only enhance the monetization potential for podcasters but also increase visibility for their content. By sharing boosts, listeners can let their networks know abo
Mar 12, • 26:48
Power to the People
If we want podcast apps and hosting companies to implement the features we like, we need to communicate our needs directly—after all, they’re not mind readers! From simple feedback to organized group requests, we can encourage these platforms to embrace the Podcasting 2.0 features that we believe are beneficial to all. Persistence is key; by continually advocating for our needs, we can influence the uptake of 2.0 technology. So, let’s get proactive and show them we care about the features that m
Mar 5, • 4:14
Podroll: Homework
Let's look at the ways you can start tapping into the potential of podroll, even though the name and implementation of this feature are a bit up in the air!!!Tasks:Locate the podroll recommendations for Podcasting 2.0 in PracticeClaim your show in TrueFansAdd your own podroll recommendations in TrueFansSee how Spotify does something similar – but not as good 😊Add your own podroll recommendations with your hosting companyFind podcasting resources, links and extra listening at Creativityfoun
Feb 27, • 6:55
Podroll
Recommend podcasts you value to your listeners and share the love.With podroll, creators can curate a list of shows that align with their content and audience interests. In this episode, Buzzsprout's Jordan Blair details how the 2.0 podroll feature can enhance discoverability and foster a sense of community among podcasters. We discuss practical ways to implement it, and get excited about its capacity to foster collaboration among podcasters, encouraging us to think creatively about our content
Feb 26, • 7:57
Transcripts: Extra Credit Homework
Explore transcripts and chapters in Apple Podcasts.Locate transcripts on Apple Podcasts, find out how chapters appear there, and learn how to ensure your transcribed content is presented exactly as you intend by clicking that toggle. Tasks:Locate the transcript for an episode on Apple Podcasts.Revise legacy chapters: Apple Podcasts supports these but not 2.0 chapters.Instruct Apple Podcasts to display your own transcripts instead of their default option.Find podcasting resources, links and
Feb 19, • 4:50
Transcripts: Extra Credit
James Cridland shares insights on Apple's initiative to integrate transcripts into their podcasting platform, and discusses the process they use to do so, which includes allowing the podcaster to supply their own Podcasting 2.0 transcript.Cridland emphasizes the importance of providing high-quality transcripts that not only enhance the listening experience for all users, including those with hearing impairments, but also ensure legal compliance with accessibility laws. The episode further explor
Feb 19, • 15:56
Chapters: Podcasters' Homework
In making a transcript as instructed in the previous episode, you have possibly also generated suggestions for chapter markers. So, let's add the chapters to your audio file so the lovely modern podcast apps can display them to your audience. TaskManually input, or edit, chapter timestamps, headings, pictures and links.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correc
Feb 12, • 5:30
Transcripts: Homework
Explore how to find transcripts in modern podcast apps and how to make and upload transcripts as a podcaster.Tasks: ListenersLocate transcripts for episodes on modern listening apps.Search for key words or phrases.Tasks: PodcastersMake a transcript from your audio.Upload or copy and paste your transcript to your hosting company.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode i
Feb 6, • 7:53
Transcripts
How transcripts enhance accessibility and improve content discoverability. Ellie Rubinstein, head of Pocket Casts, explains how transcripts serve as written versions of podcast episodes, making them searchable and enabling better audience engagement. In a crowded content environment, by attaching transcripts to their episodes using the Podcasting 2.0 tags, podcasters can increase their reach and visibility on search engines. Additionally, 2.0 transcripts allow creators to maintain control over t
Feb 5, • 13:27
Funding: Homework
Learn exactly how to donate money to your favourite shows using the funding feature on modern podcast apps, and, as a podcaster, how to set up this feature with your hosting company so your listeners can financially support you.Task: ListenersFind the funding symbol on some of the popular 2.0 listening apps.Task: PodcastersSet up your own funding link using hosts' inbuilt subscription offerings or by linking to your own payment page. Tell your listeners how they can financially support you using
Jan 30, • 7:28
Funding
How the funding feature within Podcasting 2.0 streamlines listener support for podcasters.Captivate's Danny Brown explains how the funding model enhances interactivity by making it easier for fans to contribute financially, whether it’s through Patreon, Buy Me a Coffee, or direct payments. The conversation emphasizes the importance of reducing barriers between listeners and podcasters, allowing for various payment options that cater to individual preferences. Claire and Danny also discuss practi
Jan 29, • 13:45
Super Chapters: Extra Credit
Look into the future as Daniel J. Lewis tells us all about super chapters and they potential they offer podcasters and podcast listeners.Earn some imaginary extra credit as you learn how super chapters could enable podcasters to incorporate polls, image galleries, and even formatted text blocks directly into their episodes. This innovation aims to enhance listener interaction by allowing them to engage with content, such as swiping through images or clicking on links, all while enjoying the audi
Jan 24, • 14:10
Chapters: Homework
This episode is all about how to navigate and make the most of chapters in relevant podcasting apps. Whether you're walking the dog or working out at the gym, you'll discover how easy it is to glance at your device and see not just the chapter title but also the associated image and links.TasksFind the Play Screen on your podcast listening app – the gateway to a world of features!Locate chapter lists on a few of the podcast listening apps.Find podcasting resources, links and extra listening at C
Jan 23, • 7:48
Chapters
Chapters in podcasting are transforming the way listeners engage with audio content by allowing for a more interactive and visual experience. Daniel J. Lewis explains how these chapters function similarly to a slideshow, enhancing the listening experience with images and actionable links that can be updated independently from the audio file. This innovation not only helps listeners skip to the parts they care about most but also makes the content more accessible and engaging. As Daniel shares hi
Jan 22, • 29:00
101 and 2.0: Extra Credit
Learn about the history of podcasting in it's first and second iterations from James Cridland, and earn yourself some extra imaginary credit!In this chat James shares insights on the origins of podcasting, tracing its roots back to a blog post written by Adam Curry in 2001 and the subsequent collaboration with Dave Weiner to develop RSS technology for audio distribution. This collaboration was instrumental in democratizing audio content creation, allowing anyone with a microphone and a computer
Jan 17, • 19:21
101 and 2.0: Extra Credit
Learn about the history of podcasting in it's first and second iterations from James Cridland, and earn yourself some extra imaginary credit!In this chat James shares insights on the origins of podcasting, tracing its roots back to a blog post written by Adam Curry in 2001 and the subsequent collaboration with Dave Weiner to develop RSS technology for audio distribution. This collaboration was instrumental in democratizing audio content creation, allowing anyone with a microphone and a computer
Jan 17, • 19:21
101 and 2.0: Homework
Modern podcast apps and hosting platforms that support Podcasting 2.0 features can significantly enhance the podcasting experience. I’ve assigned some light homework for both creators and listeners to familiarize themselves with these apps and explore their functionalities. TasksStart putting into action what you learnt in 101 and 2.0: Podcast Basics by exploring modern podcast apps and digging deeper into your hosting company's capabilities.Submit your show to the Podcast Index.Referencesnewpod
Jan 16, • 8:45
101 and 2.0: Podcast Basics
Let’s talk about some very basic terminology around podcasting that will be beneficial as you progress through this podcast series.Podcasting 2.0 enhances the listener's experience through innovative features. Dave Jackson, a veteran in the podcasting world, discusses these advancements that bring more power to the listener. What is a podcast app/listener app?What’s the difference between a podcast app and a podcast player?What is a modern/Podcasting 2.0 podcast app?What is a hosting company/med
Jan 15, • 21:11
Value for Value
The concept of value for value in the podcasting world explores how listeners who gain value from a show can return that value in the form of time, talent or treasure – or all three, which. would be nice!David and Leila Medus share their experiences and insights of listener support for their show Fun Fact Friday, and discuss the importance of communicating this model to listeners, encouraging them to contribute in ways that resonate personally, such as sending thoughtful gifts or feedback. We di
Jan 9, • 16:49
Traditional Monetization
Before we look into some of the monetization options within Podcasting 2.0, let's consider those that are traditionally recognized as income streams for podcasters. In this episode, Sarah Ferris and I discuss the pros and cons of:Paid advertisingSourcing sponsorsSubscription models like Patreon, Buy Me a Coffee and Apple SubscriptionsAffiliate marketingWe also ask:How much can podcasters expect to get paid?How much extra work is needed – for example sourcing sponsors, preparing extra content for
Jan 8, • 21:14
How Will This Help Me?
Let's talk about the three main hurdles faced by podcasters and podcast listeners, and start to consider how Podcasting 2.0 can help us leap effortlessly over them.Before we get onto the features – or tags – of Podcasting 2.0 – basically the things that you can do – I want to focus on why you need them and how they can help you, without going into the details of what they are – yet.Features of Podcasting 2.0 can offer solutions to common problems that podcasts experience around: DiscoveryInterac
Jan 2, • 18:32
What to Expect
Why have you made this podcast Claire? And why should we bother to listen?In this introductory episode of Podcasting 2.0 in Practice, find out who I am and why I chose to make this show.You'll also learn how the show works, since this is not a passive listen but an interactive course.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of end 2024 or early 2025.Suppor
Jan 1, • 10:36
