7 Steps to a Profitable Digital and Social Media Marketing Plan

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares 7 Foundational Steps to Develop a Digital Marketing and Social Media Marketing Plan. A power packed 30 minute episode to help set you and your marketing plan up for success. Learn how to stomp random acts of marketing and build a plan that ignites your return on investment, website traffic, lead generation, brand authority, social media engagement and loads more!  Download Audience Priority Worksheet

Top 3 Reasons Businesses Fail with Digital Marketing and Social Media

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the top 3 reasons businesses and marketing leaders fail with digital marketing and social media. Plus she shares with you the best and most simple steps to fix these broken strategies for higher return on investment and to achieve your goals! A power packed 15 minute episode with proven methods to help you break through what may be stopping you from achieving success with your marketing programs.  Do

Personal Branding: 5 Pillars to Build a Brand of Authority and Influence

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the 5 Major Pillars to Build a Personal Brand of Authority to help grow your business. Take a listen and learn the solid foundations for how to build a personal brand that connects you with your ideal audience and dream customers in meaningful ways! Learn how to tap into the power of influencer marketing, content marketing and relationship marketing to expand your brand awareness and become the go-to

15 Methods to Research and Know Your Customer for More Leads and Sales

Dig in with Pam Moore of Marketing Nutz to learn how to easily research your customer and audience. These 15 methods will help you understand your target customer desires, where they hang out online, what social networks they use, how they use social media, what content will help them solve their problems and so much more!   Understanding your target buyer is the first steps to developing an audience first marketing plan that helps you attract the RIGHT customers for more traffic, leads and sale

Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer

Dig in with Pam Moore of Marketing Nutz to learn how to develop an audience first marketing strategy for your digital marketing, social media, content marketing and branding execution that inspires, attracts and converts your dream customers to buyers. Learn exactly what an audience marketing strategy is and how it can help marketers get more traffic, leads, sales and return on investment. Targeting the right audience helps increase the ROI on all of your Facebook, Twitter, LinkedIn, Instagram,

Marketing that Works Now! 10 Things Marketers Must Leave Behind Starting Today

Knowing where to focus and what digital marketing, content marketing, branding and social media strategies to implement when is key to success online today!  Also knowing what NOT to do and what you need to change is what will set you apart from the status quo and help you leapfrog your competition!  Dig in with Pam Moore of Marketing Nutz to learn how to optimize everything you do for marketing this year!  This will help you not only increase ROI but also generate more leads, sales and new cus

Personal Branding and Politics - Building Your Brand in a Political Minefield

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to preserve your personal and business brand in a political minefield. Should you or should you not share political topics and posts on your social media profiles such as Facebook, LinkedIn, Twitter, Instagram and Tik Tok? If you do, what are the best practices? Take a listen and learn the solid foundations for how to be a part of the political conversation during an election year w

LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales by increasing your engagement on LinkedIn . Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurturing relationships on the platform for for almost 20 years.  Download Buyer Persona Template Download Personal Branding

Sales and Marketing Conversion Funnels - How to Get Started

Sales and marketing conversion funnels are the key to success if you want to drive revenue with your digital and social media marketing. Dig in with Pam Moore of Marketing Nutz to the art and science of the marketing and sales conversion funnel. She shares strategies and tactics to optimize every stage of the marketing funnel to attract more of the right prospects and convert them to paying customers! Supporting Resources:  Buyer Persona Worksheet Content Calendar Template  Buyer Persona 5-Day B

Get Your Social Media Digital Marketing Budget Approved

If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode. Learn the exact steps to get your digital marketing, social media and content marketing plan and proposed budget approved! Learn what to do and what not to do to get your boss on board with your plan Free Guide: How to Get Your Social Media and Digital Marketing Plan and Budget Approved Buyer Persona Worksheet Pack for B

Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan

If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode. Learn the top 3 reasons your boss is not approving budget and not getting on board with your plan.  Free Guide: How to Get Your Social Media and Digital Marketing Plan and Budget Approved Buyer Persona Worksheet Pack for B2b and B2C  Content Calendar Template

Facebook Advertising 5 Top Success Factors

Facebook ads that convert require more than learning the technical specifics of the Facebook Advertising platform.  Learn the 5 Things You Must do Before starting even one Facebook ad! These are critical must to do steps for social media ads that convert to business.  FREE Buyer Persona Worksheet  FREE Content Calendar Template  5- Day Buyer Persona Bootcamp (virtual training)

Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis

Learn the 5 shifts marketers must make during time of crisis.  Resources mentioned:  FREE eBook: How to Get Your Budget Approved 5 Day Buyer Persona Bootcamp FREE Buyer Persona Worksheets  FREE Content Calendar Template

LinkedIn Power Tips to Ignite Your Business and Brand

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales with LinkedIn. Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurturing relationships on the platform for for almost 20 years.  Download Buyer Persona Template Download Personal Branding Worksheet  Download Audience

Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers

Pam Moore of Marketing Nutz shares with you the top 20 questions you MUST answer before starting your content marketing strategy. Answering these questions will help you leverage your content to convert more customers. Download the free ebook with all 20 questions: https://pam.online/content20 Join Pam's 5-Day Buyer Persona Bootcamp:  https://themarketingnutz.com/bootcamp

Marketing Your Business in the New Normal

How do you market your business and connect with your audience in authentic ways during a global crisis? Learn why you need emotional currency, trust and connection.  Take a listen to this episode with Pam Moore, Founder of Marketing Nutz to learn the top strategies and tactics that are working today. She'll also share with you what is NOT working and how to stomp fear and deliver your audience real value!  Learn how to create a drumbeat of authentic content that consistently connects you with

How to Create Irresistible Content 10-Point Checklist

Learn the 10-Point Checklist for Irresistible Content that converts to more customers!  FREE eBook 10-Point Checklist for Irresistible Content (beautiful 29 page guide)  Buyer Persona Worksheet  5-Day Buyer Persona Bootcamp

Brand Personality 6 Ways to Give Your Brand Personality

In this episode Pam Moore, Founder of Marketing Nutz shares 6 ways you can give your brand personality. Supporting Resources: Brand Persona Worksheets: https://pam.online/mybuyer 5-Day Buyer Persona Bootcamp: https://pam.online/bootcamp  What is a brand personality? It is a set of human characteristics attributed to your brand that make it more human. 6 Ways to Give your brand personality. What is brand personality? 7 traits of a successful brand personality Brand personality vs brand identit

10 Things You MUST Know About Your Customer

An audience first marketing strategy combined with powerful and accurate buyer personas are the key to connecting with your audience in meaningful and human ways.  This episode teaches you 10 things that you MUST know about your customer. Knowing your audience will help you increase the ROI on all of your marketing programs, campaigns, content and more.  FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer  5-Day Buyer Persona Bootcamp:  https://themarketingnutz.com/zoombootcamp

10 Reasons You Need an Audience First Marketing Strategy

An audience first marketing strategy combined with powerful and accurate buyer personas are the key to connecting with your audience in meaningful and human ways.  This episode teaches you the what, how and 10 reasons why every business needs an audience first marketing strategy to grow their business in the digital age.  FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer  5-Day Buyer Persona Bootcamp:  https://themarketingnutz.com/zoombootcamp

Buyer Personas 101 What, Why and How to Use them For Your Business

Buyer personas are the key to connecting with your audience in meaningful and human ways.  This episode teaches you the what, how and why every business needs buyer personas and an audience first marketing strategy to grow their business in the digital age.  FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer  5-Day Buyer Persona Bootcamp:  https://themarketingnutz.com/zoombootcamp

15 Digital Branding Trends You Can't Ignore in 2020

Marketing Nutz Partner and CEO, Pam Moore shares 15 Digital Branding Trends you can't ignore in 2020. These trends will influence how marketers leverage digital marketing, social media, influencer marketing, content marketing and overall approach how they connect with their target customers utilizing these technologies and best practices.  Download these supporting resources to ignite your digital brand in 2020:  2020 Content Marketing Editorial Calendar Template  Personal Branding Worksheet and

Personal Branding: Ignite Your Business with the You Factor

Ignite Your Brand and Business with the You Factor of Your Personal Brand  Download FREE Personal Branding Guide: https://themarketingnutz.com/mybrand  In this podcast you will learn:  What is Personal Branding Why Personal Branding Matters for Business Leaders  5 Tips to Get Started in Building Your Personal Brand Today!

How a Content Calendar Will Help Your Business 15 Top Benefits

Reality Check: The LAST thing your audience needs from you is more content. Use my content calendar template: https://themarketingnutz.com/calendarzoom When it comes to content marketing, less is truly more. Though you may hear some of the loud voices in our space screaming at you to be everywhere ALL THE TIME... trust me... do NOT listen to them. You need to be where your audience is. And you need to be delivering your audience what they need and want from you. The last thing your audience and

How to Maximize Investment in Professional Speakers for Your Event

8 strategies to maximize investment in professional speakers and trainers for live events, conferences and workshops.  Learn more and get professional help with your live events and conferences: https://themarketingnutz.com Hire Pam Moore as a speaker or trainer at your event https://themarketingnutz.com

Top 3 CEO Fears of Digital Marketing, Social Media and New Media

Is your CEO giving you the blank stare when you present your digital and social media marketing, or content marketing plan for approval?  Here are the top 3 fears your executive leadership has when it comes to embracing digital and social marketing technologies, new media and the latest methods and best practices for online marketing.  Understanding what they they are thinking and why they are not giving you the support you expect is critical to your success. It is far more than digital marketin

What Makes an Event or Conference Amazing?

Today we are talking about another exiting topic... events. Who doesn’t love an amazing industry event where you get massive value, make new friends, and connections that help grow your business and of course have fun.    A good event is all about the experience which is driven by the founders and organizers. They can either make or break and event. Having a heart to serve with a number one goal of making the event the highest value possible for attendees is the turbo behind the most successful

Franchise Digital and Social Media Marketing in 2019

How franchisors and franchisees can leverage social media and digital marketing to amplify their brand, build authority and grow revenue. This episode is focused on providing franchisors strategies and tips to leverage social media and digital marketing to build trust, increase brand awareness, sell more franchises and generate revenue.  It is critical that franchisors help guide and prioritize areas of focus for their franchisees as it relates to digital and social media. This will not only imp

Facebook Marketing for Small Business Reduce Overwhelm Increase Results

Facebook marketing for small business strategies. Reduce the overwhelm and increase business results with these local marketing strategies that you can implement immediately!  Pam Moore of Marketing Nutz shares proven strategies to help you maximize your investment in Facebook local marketing.  Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019  Digital & Social Media Strategy Secrets Training Course Bundle 70% Off for limited time!  https://themarketingnutz.com/s

Staying Relevant in a Digital World Not Pushing Play

How do you stay relevant in a digital and social media world that is not always pushing play? Pam Moore, Co-Founder of Marketing Nutz shares strategies and tips for you to stay relevant and connected to your dream customer and online community. These strategies and tips are timeless and will help you grab the attention, trust and loyalty of your community, audience and customers for both the short and long term. These strategies have been proven with thousands of students and hundreds of Marketi

Proven Content Ideas for more leads, sales and ROI

If you need help with content ideas then this episode is the one for you! Hear 10+ BIG content ideas to help you generate more leads, sales and connect in a human way with your audience, community and customers! Our brand new 2019 Content Marketing Calendar template is here and better than ever. (Download our 2019 Content Calendar Template here.) We have added some incredible features you don't want to miss out on, trust me. The students we teach in our Social Profit Factor academy and the compa

2019 Content Calendar Template - 10 Reasons You Need One

Our brand new 2019 Content Marketing Calendar template is here and better than ever. We have added some incredible features you don't want to miss out on, trust me. (Download our 2019 Content Calendar Template here.) For some of you, the sound of a new content calendar template can be a really exciting thing. For others it may bring a feeling of “oh great, another download that you ned to use, but just never get around to it.” Then others of you may be thinking you have no idea what a content ca

Digital Marketing Strategy to Stand Out From the Crowd of Noise in 2019 and Beyond

Do you feel as if you have fallen or are falling into the sea of status quo? Use these 10 strategies to stand out from the crowd of digital and social noise in 2019 and beyond.  Need help building your digital, social or branding strategy in 2019? Marketing Nutz can help! http://themarketingnutz.com  Learn how to embrace the power of branding, social and digital marketing in our online training academy - Social Profit Factor. Use the coupon code zoom to save big! http://socialprofitfactor.com

Is Engagement a Social Media Metric You Should be Prioritizing?

How important is social media engagement as a metric to measure your business success? Take a listen to this podcast episode from Pam Moore, Co-Founder of Marketing Nutz and Social Profit Factor for help in determining what role engagement plays in your business success and how you can best measure and leverage it to connect with your ideal customers and achieve your business goals. Your next steps.  Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019  Enroll in my

Power of Fun to Ignite Brand Awareness and Online Relationships

Tap into the power of fun to ignite your brand awareness, business growth and to connect with your audience at an emotional and human level. Pam Moore, Co-Founder of Marketing Nutz and Social Profit Factor online Training Academy, shares 10 strategies and tactics you can start implementing today to embrace imperfect perfection and connect with your audience in a personal, human and fun way!  Learn how to incorporate your personal hobbies and interest to bring depth to your brand.  There is only

Stop Listening to Social Media Gurus Build Your Own Plan

Stop listening to the social media gurus until you build your own plan. Pam Moore, co-founder of Marketing Nutz and Social Profit Factor shares some tough love to help you achieve a higher ROI on the digital and social web by building your own plan and not falling prey to random acts of marketing and chasing shiny objects. Plan your work and work your plan!  Additional Resources:  7 Steps to a Profitable Social Media Strategy and Plan  http://socialzoomfactor.com/249webinar How to Get Your Socia

Social Media Plan, Strategy and Tactics - Do You Know the Difference

Do you really know the difference between a strategy, plan and tactics? This applies to social media marketing, digital marketing, content marketing, branding, business planning, influencer marketing and the list goes on. Understanding the difference of strategy, plans and tactics is critical for success to execute any strategy or plan that delivers a positive return on investment. In this episode Pam Moore provides a succinct explanation of the difference and relationship between strategy, plan

Top 3 Reasons Your Boss Didn't Approve Your Social Media Budget and Plan

Ever feel as if your boss, c-suite and colleagues just don't "get it?" Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality? If this is you, you are not alone. You definitely landed on the right blog post today as I am going

Social Media Plan: 7 Steps to Develop a Profitable Social Marketing Strategy and Plan

In this episode Pam Moore shares the 7 steps to develop a profitable social media plan and strategy. Register for the full webinar at http://themarketingnutz.com/249webinar Also, learn how to get your social media budget approved and the boss off your back on this webinar: http://themarketingnutz.com/socialbudgetapproved

Personal Branding to Grow Your Business in 2018

Content Marketing for Regulated Unsexy Boring Markets Products and Services

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Number 1 Reason Your Social Media Isn't Working in 2018

Learn the #1 reason your social media isn't working in 2018.  Register for the full webinar and receive the Social Media Strategy Zoom Kit: http://socialzoomfactor.com/246webinar In this episode you will learn why your social media efforts are not delivering real results.  Quit wasting time and money on social media strategies and tactics that don't work.  Do you feel as if you are doing all the right things with content marketing, influencer marketing, visual marketing, live video, Facebook

Create Facebook Content Like a Boss

Learn 10 power tips to create Content Like a Boss. Register for the on-demand webinar & get the free Facebook Content Marketing Zoom Kit: http://themarketingnutz.com/fbboss

Content Marketing Myths BUSTED

No doubt 2018 is a year of change. From Facebook, Twitter, Instagram and LinkedIn, it seems the foundation is changing underneath our social feet constantly.  Watch this webinar to learn more about how to create amazing content in 2018 even for the most boring and unsexy industries: http://themarketingnutz.com/contentwebinarzoom  Don't let this worry you and don't let the fear mongers drive your content marketing strategy.  In this episode Pam Moore covers the top 10 content marketing myths in 2

Facebook 2018 News Feed Changes: What You Need to Know With No Fluff or Fear Mongering

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm that impact every business, brand and publisher using Facebook for business purposes. Regardless, it is imperative as you head into 2018 that you get the facts. Do NOT believe everything you read, watch, or listen to. Make sure you are getting your information from trusted sources that you know have a vested interest an

Content Marketing Trends + Calendar Template Tutorial

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need t

Your CEO Hired Social Media Agency? How to NOT get Fired

You are a social media manager at an organization and your boss, manager or ceo just hired a social media agency. What do you do now? How do you partner with the agency and ensure you secure your job and do not get fired! Don't worry. You got this. This episode will help you manage the entire process from research to kickoff to execution. If you are a social media marketing manager, content manager, digital marketer, audience marketing manager, brand manager or work in marketing role of any kind

Hire and Partner with Social Media Agency for Success

How to partner with your social media agency for the highest success and ROi possible.

Facebook Messenger 101: You Can't Ignore for Business

Are you ready to gain an unfair competitive advantage on Facebook? Would you like to stomp status quo and serve your customers quickly, personally and in a more human way by leveraging automation and a platform that more than 1.2 billion people are currently using? If you answer yes to these questions then you need to understand the power of Facebook Messenger for business and how it can easily help you serve your customers, even while you sleep. Did you know… Number of Businesses on Facebook Me

Making Time for Social Media

Not enough time for social media? Here are 4 strategies and tips to help you save time and maximize every minute spent on social media, digital marketing and branding. http://socialprofitfactor.com

Audience Marketing 101 Part 2

Audience marketing is a requirement for business success on the social and digital web today. An audience first marketing strategy increases ROI, generates more leads, increases sales and helps brands better know their customers so they can serve them better. http://socialprofitfactor.com

Audience Marketing 101 Part 1

Audience marketing is a requirement for business success on the social and digital web today. An audience first marketing strategy increases ROI, generates more leads, increases sales and helps brands better know their customers so they can serve them better. http://socialprofitfactor.com

Top 5 Reasons You Need a Personal Branding Strategy and Plan

Do you need a personal brand as a working professional? Here are 5 reasons why you do and why personal branding is an absolute requirement for business today. Learn more at http://themarketingnutz.com/personalbrandwebinar Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. You can sit in

Content Marketing Bad Habits You Must Stop

Register for Webinar: Irresistible Content Creation & Curation: http://socialzoomfactor.com/contentwebinar1 Are you sick and tired of spinning your wheels in the content creation marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time?  Have you ever thought that maybe you have lost your mojo? Maybe, just maybe you have been shot down one too many times? Maybe you are falling to

Why Your Facebook Ads Don't Convert and How to Fix Them

Facebook advertising can be a challenge particularly for new marketers or those still figuring out the best strategies and tactics for ocial media marketing. Here are the top 7 reasons your Facebook ads are not converting. If you are having challenges converting your Facebook advertising investment to a positive return on investment, then this podcast is for you.  You can also learn more inside of our Social Profit Factor Training System and Member Community - taking you from zero to turbo with

Facebook Groups for Business in a Nutshell

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and sales.  Take a listen to this podcast episode to learn how you can leverage Facebook groups to achieve your business goals.  Learn more detailed strategies and tips for social media in Social Profit Factor Training Academy and Member Community http://www.socialprofitfactor.com  In this podcast you will learn Difference between a Facebook Page and Facebook Group Wh

BIG Announcement Social Media Training Academy Social Profit Factor is Here!

Do you have social media problems? How about digital marketing problems? Or maybe even business branding and personal branding challenges? I have amazing news for you today. We have answers -> http://www.socialprofitfactor.com/zoom We have been working the past year on a game changing project to help your biggest challenges and problems related to social media marketing, digital marketing, branding, Facebook marketing, Instagram marketing, LinkedIn marketing, Twitter, blogging, content marketing

Defining Social Media Success, Goals, Objectives, KPIs and More

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results?  When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying?  If these thoughts seem familiar to how you feel,

25 Content Marketing Ideas to Help Your Customer and be Their Hero

When was the last time you read a blog post, watched a video, listened to a podcast or engaged with a piece of content of any format and thought "wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately"? The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you. The same person or brand likely earned your trust and has a higher level

Content Marketing Calendar Template for 2017 Planning

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. Smart marketers and leading brands both big and small know that content is at the core of every online and social conversation with prospects, current customers, online community members and more. It is content that delivers value, context a

7 Personal Branding Goals to Build Your Social Media Strategy

Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It's a wonderful thing when you don't have to sell to your customers, instead they contact you and are excited to business with you! They aren't thinking "should I do business with this person or brand." Instead they are thinking "HOW can I do business with this person?"  Would you like to increase brand awareness, generate more leads? Even better, let

Facebook Live for Small Business and Entrepreneurs

Facebook live streaming is an amazing way for businesses of all sizes to tap into the power of live video. Take a listen to this episode to learn 10 ways small business can use Facebook Live Video Streaming to build brand awareness, nurture relationships, grow community, generate leads, promote events, launch new products and more! http://www.socialzoomfactor.com/226

Rethink Blog Strategy Creating Epic Blog Content

The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. I recently saw a video and blog post from a leader in our industry offering tips to come up with ideas for content blog writing. The worst part is that the only idea this person offered was to leverage content from other people. They instructed bloggers to "borrow" ideas and themes from other leading bloggers and influencers in your industry. They went so far as instructing them ho

10 Tips to Humanize Your Tweets and Brand

Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? If you answer no to any of these questions then you have incredible opportunity to fix the problem and turn every answer listed ab

Build Thought Leadership Using Social Media 7 Ways to Be the Leader in Your Niche

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche or related to a certain topic. Answer these questions... Would you like to be seen as a trusted resources for your target customers to help them learn and grow? Would you like to be a leading authority of information in your industry or niche? Would you like to be the "go to" person for people wanting to learn about what you know and offer as a business? Would you

Social Media Career: 10 Truths Nobody Told You

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers.  With this incredible opportunity created for businesses using social media there is obviously solid opportuni

Time Hacks to Design the Life & Business of Your Dreams

We all have 24 hours in the day. It's how we spend each of those hours that determines the pulse, depth, happiness and quality of our life.  Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy, however, they seem to float through life a bit (or a lot) happier, while you feel as though you are stuck in a hamster wheel.  Do you have a vision and mission for your life yet feel as though you are having a difficult time getting there?  Do you wi

Humanize Your Brand with Data, Social Insights

Success in business utilizing social media and digital marketing requires both art and science. Learning how to connect with your audience in an authentic and human way can help set you above the crowd, rise above the noise and build a relationship with your audience members and customers that only you can do. The social networks present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with them in a unique, releva

Conversion Rate Optimization Strategies to Get More Leads Sales and Subscribers

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most marketers lack the basic foundational skills to truly optimize their conversion rates.  Conversion rate optimization (CRO) is a process for increasing the percentage of visitors to a website that convert into customers or take the desired action the owner of the website is wanting the website visitor to achieve.  In simple terms, CRO helps marketers determine wh

Social Media Careers - 3 Things You Must Know

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place. If this is you, then you definitely landed on the right blog post and podcast today. Social media is not a band-aid for a broken business. If busines

Pinterest for Business Plan 7 Step Plan

Do you have an interest in Pinterest for Business but don't know where to start in developing your Pinterest for Business plan? Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. It requires visual connection and an understanding of the ecosystem of Pinterest. Many business leaders overlook Pinterest as it co

Be a Social Media Digital Marketing Rebel

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche?  They write blog posts, record and publish videos, webinars and podcasts teaching and preaching others how to build a unique brand or how to have ultra success overnight. They talk about differentiation and how to stand out from the crowd.  However, when you do the "double click" and take a deeper look at their strategies, tactics, and content you may see it's truly

Pinterest for Business by the Numbers

Do you have an interest in Pinterest? How about Pinterest for your business?  Would you like to tap into a social network that can help you generate leads, sell more product and deliver you more blog or website traffic than Twitter? If yes, you can't ignore Pinterest.  Did you know... When Pinterest launched in 2012 it surpassed 10 million users faster than any other stand-alone social network in history There are 110 million active daily users and 175 million registered users on Pinterest 49% o

5 Ways to Prioritize Social Networks for Your Business

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.  When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it." Unfortunately, there a

Instagram Stories vs Snapchat Must Know Facts

Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments of video and photos into a story that gets compiled and stored right within their Instagram profile. Viewers of the profile not only see the stories of the people and brands they follow at the top of their Instagram app, but they can also easily view the story when clicking on

Future of Social Media with Jason Keath Social Fresh CEO

To be successful in business and online, digital and social marketing, you must do more than simply focus on the near term. You must know where you are going and how you are going to get there. In addition, you must understand the larger ecosystem of which you are working within. In the online world, keeping up with trends can be a challenge. Not only do you have to keep your current platforms and content performing, you must also be ready to embrace the changes to come. The only one guarantee w

Blogging for Business: 10 Foundational Tips for Success

It's probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. The #1 question we hear fro

210: Facebook Advertising Policies in a Nutshell

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203: Social Media Goals & Objectives - How to Choose & Prioritize

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200: Power of Differentiation with New Media, Social Marketing

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Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. They tap into the agency teams of experts for help to implement the plan and tactics, identify KPIs, select measurement systems and social dashboards, build their digital brand and communities and the list goes on. How to Get Your Social Media Budget Approved (white paper)

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At the foundation of business and life is people. At the core of people are hearts and minds that want to connect with other people. It is in our DNA to want to connect with other human beings in a communal way. We want to rub elbows, clink glasses, laugh, cry and celebrate with people who have the same goals, objectives, beliefs, and interests as we do. At the heart of social media is people. Social media is one big fat conversation that inspires, empowers, engages, delights, educates, and act

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Is your marketing delivering promises that you can't keep? Are your websites, blogs, social profiles, Instagram photos, tweets and Facebook updates over promising? As marketers we are paid to build excitement, increase brand awareness and drive results. The social web is becoming more noisy by the day. It's difficult for even smart marketers to stand out from the crowd and rise above the noise. Many marketers fall into the frenzy of beautiful visual graphics, never ending sales pages, over exc

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190: Top 10 Content Marketing Mistakes Killing Your Social Business Success

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives and programs to achieve your business and marketing goals? Content marketing planned and executed properly can help you ignite not only online results but also true business results. You can increase sales, generate more leads, increase brand awareness, build and nurture communities, humanize your brand, and r

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How is your content marketing plan and strategy coming along for 2016? Are you ready to create and deliver valuable content that will inspire, connect and organically attack your ideal customer, audience, investors, stakeholders, and partners? Do you know what content you will be delivering on what month, week and day to inspire, empower, engage and activate the members of your online social communities? Are you ready to leverage content marketing to achieve your business and marketing goals an

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Do you know what your ideal customer and audience wants from you? Do you know the perfect content that would help them solve their biggest problems and inspire them to connect with you and your brand immediately? That would be the perfect content marketing scenario wouldn't it? The scenario where your ideal customer visits your blog, website, or other social or digital platform and is provided with exactly what they want and need! Content marketing is an amazing way to build your brand awarenes

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Social Media to Learn About Your Customer

Social media presents tremendous opportunities for digital and social brand marketers to conduct market research. Long gone are the days of spending months and years in long drawn out focus groups, hiring expensive 3rd parties to gather people, rent expensive venues, pay for their insight, analyze the data for months and the list goes on. While there may be times that these longer research projects are required, most modern businesses of today don't need them as often as they may think they do.

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One of the most foundational elements in creating a social and digital marketing platform is building a platform that works when you are not working. Unfortunately too many marketers think they need to be the loudest brand on the social web to get attention. They focus on quantity versus quality. The truth is you want your audience to discover and find you in a natural and easy way. A goal for smart marketers should be to build a platform that helps you achieve defined and measurable business

184: Personalized Customer Experiences Differentiate Your Brand

People will not remember every word you say. They will not remember every tweet you write or the Facebook post you publish. They won't remember every visual image posted to Instagram. However, people will remember how you make them feel. When it comes to marketing, experience is everything. Smart brands know how to create personalized experiences that are memorable, meaningful and inspire the human on the other end to connect with the brand in a real and human way. The truth is, customer experie

Content Marketing Holiday Survival Tips

The holiday season is here. We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect from you. The truth is that the holidays are an amazing time to rise above the noise by providing real value. There are so many brands both big and small that fall to spammy sales tactics, pushing products

182: Think Big, Execute Small for the Win in Business and Life

Do you have a dream so big it scares you? Is it a dream that keeps you up at night and zooming turbo all day, every day? Many entrepreneurs, business owners, business leaders and marketing leaders have dreams so big even some of the closest people in their life and business can't understand them. Many people struggle with getting people on board to join their journey. How do you get past the starting block to build the life and business of your dreams? How do you bring your dreams to fruition? T

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Social media is changing the game for events and conferences. It seems like just yesterday conversations were limited to the stage, break out sessions and show floors. Now event organizers have the opportunity to almost immediately ignite community, inspire, delight and entertain audiences like never before. You are serving an audience of audiences. Event conversations are now happening on every flavor of social network from Twitter, Facebook, Instagram, to Snapchat. Attendees are live streamin

Twitter Automation Strategies, Tools and Best Practices

Twitter is an amazing platform to connect in a human way with clients, potential clients, colleagues, industry leaders, influencers, old friends and new peeps you haven't even met yet. They can live next door, down the street, across town or across the globe. No matter the time of day or night, it's a guarantee that someone is available right now and eager to have a conversation with you. The biggest struggles most business and marketing leaders face when it comes to Twitter is the learning cur

Brand StoryTelling: 6 Must Have Content Elements

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. It is who you are, what you are, why you are in business, where you have been, where y

Digital Marketing Strategy, Plan: 10 Reasons You Need One

Marketing and business leaders are experiencing tremendous pressure to get online, embrace and start leveraging the social networks, create content, launch corporate and executive blogs, design new Instagram profiles, fill Twitter feeds with amazing content, build Facebook communities, embrace live streaming and the list goes on. Unfortunately there are still some digital marketers who buy into the the thought process of "if you build it they will come." Sorry folks, but "build it and they wil

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It's no surprise that even the most social and content savvy marketing leaders find it difficult to keep up with everything including creating compelling, relevant content that will inspire, delight, entertain and educate their audience. They have good intentions and know they need to provide value. However, finding the time is an entirely different story. As a result many overwhelmed marketers unfortunately resort to sloppy, irrelevant content that looks. smells and feels like everything their

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Are you tired of hearing business and marketing leaders brag about the measurable results they are achieving using the social network, Twitter? They talk about all of their new friends, new communities and even new clients. Do you feel like you are being left in the Twitter dust and that you are never going to catch up or really learn what it's all about? Have you tried to use Twitter for business but honestly have no idea how to achieve anything close to an ROI on your investment of time and r

Measuring Value of Content Marketing 7 Metrics for Success Social Media

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Riches in the Niches? Should You Narrow Your Niche Focus?

When I ask business leaders, owners and digital marketers who is their ideal client or target market I often get the response similar to "anyone between the ages of 35-65 who has problem A, B or C." What does this translate to in real business results? Nothing, nada, zip ROI. Having a business that is focused on selling to everyone and their mother, grandmother, kids, dog and cat is a recipe for failure. The world is filled with generalists who can sell you whatever you want if you simply pay

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Welcome to the inspiration age where connecting with your audience is a requirement, not an option. In this episode Pam Moore, CEO & Founder of Marketing Nutz provides 5 solid tips to help you better connect with your social media communities and audience both online and offline.

170: Welcome to the Inspiration Age of Digital and Social Media Marketing

Welcome to the inspiration age, where connecting with your audience and communities is not an option, but a requirement for business and life. What is the inspiration age and why should it matter to you and your business? We answer these questions and more in episode 170 of the Social Zoom Factor podcast. Take a listen and learn what the inspiration age is as well as 8 solid strategies and tips to inspire your audience. You must learn how to embrace the inspiration age to grow your business, nur

5 Social Media Metrics Your CEOs Cares About

Many business leaders, social and digital marketers are finding it hard to get buy-in and approval from their c-suite for their social media programs. Do any of these statements sound familiar? You can't get your social marketing budget approved. You are not getting buy-in across the organization for your social business program. Your CEO, COO, CTO and most executive stakeholders have shut down your employee advocacy program. You don't know where to go next as you just keep hearing no, no

Twitter Tips: Save Time & Maximize ROI

Learn how to save time and maximize ROI using Twitter for business. Pam Moore provides 8 social media tips to help zoom business results and save time. Learn how to balance automation with real time engagement, provide content marketing that is relevant and helpful for your audience.

Evergreen Content Marketing in a Nutshell

If you are new to the content marketing, digital marketing or social media you may have heard the term "evergreen marketing" by the experts and not been certain what it is or why you need it. It's often a term that is thrown around by even top industry experts who don't develop or implement evergreen content marketing best practices themselves. Evergreen content is content that is timeless, sustainable and has a shelf life longer the latest Facebook feature or favorite mobile application. Everg

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Would you like to build authority, establish trust, increase brand awareness and grow your business results?  Guest blogging and syndicating your content to top sites in your niche can more quickly help you establish industry leadership, brand awareness and trust. When done right, integrated and aligned to your business goals and marketing objectives, guest blogging can also help you improve business results. When attached to a solid online conversion funnel you can grow your email list and sub

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Why am I not on blab? Take a listen to this podcast to learn why Pam Moore has not yet jumped into the latest social shiny object and video streaming, collaboration platform. The answer might surprise you!  In this 30 minute podcast you will learn:  Why Pam Moore is not on Blab  8 Tips and strategies to work smarter, not just harder  The importance of the Smart Hustle Why you must know your WHY  Why you must know your audience  Prioritizing activities, priorioties and goals  Avoiding the

Increase Sales with Social Media and Digital Marketing

Smart marketers and business leaders know that their online integrated digital and social platform is not simply a megaphone for to tell the world how great their business is and beg them to make a purchase. Though you may see many new marketers to the online and social world fall to spammy tactics, they don't usually last long. Your website, blog, Facebook page, Twitter profile, YouTube channel, Instagram page, Blab conversations, Periscope sessions and Pinterest boards all create opportunitie

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With the explosion of social, digital marketing platforms and technologies such as mobile live streaming even small businesses and individuals have the opportunity to become the media.  Becoming the media today does not require millions of dollars spent on advertising and fancy websites. Instead an individual person serving as an industry influencer or thought leader can launch a blog and integrated digital, social platform and quite quickly have brands eagerly wanting to engage with them. The

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Social media is a great way to rev up your brand to turbo speed and leave your status quo competitors in the dust! Not only can you tap into the power of community, human relationships but you can also increase brand awareness, equity and even sales.  Zooming your brand to turbo speed using social media requires both art and science. It requires the knowledge and ability to connect with humans in a way that inspires, connects, delights and entertains while at the same time staying true to your

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10 Habits Successful Social Media Marketers

There is a clear separation between true social marketing business leaders and those that are sliding along with status quo. Many new and seasoned marketers and business leaders hop into the world of digital and social media marketing thinking they can send a few tweets, learn how to optimize visuals and social profiles and they will have a positive ROI on their investment in social media. Unfortunately too many of these same "status quo" seekers find themselves struggling to keep up with the tr

How to Protect Your Online Brand Reputation

There is much confusion regarding online brand and reputation management. Some think it's only for brands who get themselves in trouble and need to cover up the bad. Some think it's public relations, while others think it's just social media monitoring or some ninja SEO tricks. The truth is every brand has a reputation regardless if they think they do or not. Your brand is the sum of what people think, say and tell other people about you. You can spend all the money in the world to create a bea

How to Increase Organic Traffic to Blog, Website, Social Digital Channels

It is every digital and social marketers dream that their ideal customer, partner and fan will easily find their blog, website or other online social channel. Unfortunately it's not as easy as building a website or blog and people just show up at your digital front door, banging to get in and buy from you. It takes time for the traditional search engines such as Google and Bing to even know your site exists so they can start sending your traffic your way. Plus now you have tremendous opportunit

Social Media Agency Client Onboarding Best Practices

Social media agencies face many exciting opportunities to work with brands and clients of all shapes and sizes. Although some may focus on a certain niche or industry, many consultants and agencies work with clients from varying industries, experiences and levels of understanding of what social media really is or what it can do for their business. Obviously, each client has different expectations, goals, objectives and grasp of the power of social media. Although it may be tempting to take on a

Facebook Mobile Broadcasting Live Streaming Mentions Application

Facebook has launched a mobile live streaming application and feature only available to users of the Facebook Mentions application which requires the Facebook page be verified.  This podcast shares Pam Moore's thoughts on why Facebook made the decision and what is the possible future for the mobile live streaming via Facebook

155: Thought Leadership in a Nutshell

What does it really mean to be a thought leader? Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets and increase their social influence scores such as Klout and they will quickly become the go to thought leader of their niche. We've all seen the blog posts promising the magic 10 steps to be a thought leader in 140 characters or how to be a thought leader on LinkedIn, Instagram, Twitter, Facebook and every other s

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Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing? Omnichannel marketing is not simply a buzzword for multichannel marketing. Omnichannel marketing requires that the multiple marketing channels are working together to create and deliver an amazing, seamless user experience. Did you know that according to Google, 25% of shoppers start on a PC but eventually move to a mobile device.  Shoppers are no longer using one channel to r

Social Selling: What You Need From Your Buyer Before You Can Sell to Them

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business.  We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers. We dig in deep to data, analytics, and key performance indicators so we can measure and optimize business results and ac

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One of my favorite childhood stories is Goldilocks and the three bears. A story about a little mischievous little girl that made her way into a house owned by a family of bears. Goldilocks made herself comfortable in the house so much as to fill her belly with good porridge and even fall asleep in the little bear's bed. As digital marketers there is much we can learn from the story of Goldilocks. We need to build a digital platform that is inviting, serves value, makes our readers, viewers and

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Smart marketers are not afraid to dig in deep and even "geek out" on data and analytics to achieve success in social media, digital marketing and business. Many marketers get overwhelmed with trying to understand how they can leverage data and metrics to guide their business in the right direction. As a result they run away from data and the power it can provide versus digging in and learning how to tap into the power of what it has to offer. I am thrilled to introduce Andrew Caravella from Sp

How to Write Epic Blog Content Your Social Media Audience & Readers Will Love

Content marketing is at the center of marketing today. Everything we tweet, post, pin and create is a form of content marketing. Blogs are a foundation for many brands and people establishing thought and brand leadership online. Blogs can serve as a home base and help connect the dots between earned, owned and paid media to nurture relationships and achieve desired business outcomes. Unfortunately too many digital, social and content marketers think they can just write a long blog post or thro

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There is not a morning I log into Twitter, LinkedIn, Facebook or Instagram that my feed is not bombarded with spam. From people begging for clicks, link backs, free shout outs to over the top self promotional automated messages, replies and the list goes on.  I even recently had an social media agency CEO spamming and begging for support of their non-profit campaigns that are based on a foundation of 1000's of fake RTs on every tweet on behalf of the client. They are charging the client for cam

148: Power of Intention & Trust to Earn Attention on Social Media Networks

Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Brands want us to check out their hot deals, digital marketers want us to watch their videos, download their white papers and the list goes on. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attentio

Personal Branding Foundations: 7 Fundamental Steps

Welcome to the digital age of marketing where you are the brand. You can run, you can hide but you can't escape the need to build your personal brand.  We all know people buy from people.  People also tweet with other people. They connect on LinkedIn with other people. They live video stream, Instagram and SnapChat with other people as well.  When a new potential client contacts us to do business, the first place go to learn about them is the internet. We will start with a Google, Facebook or

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Do you ever feel like you are going through the motions of life? Maybe you get a strange feeling that your life is set on auto drive but you don't know who is at the wheel? Maybe it's the not the life you thought you would live? Maybe you aren't really sure how you got where you are right now but you do know you want a change. Do you ever feel like your business is running on turbo yet you are running out of fuel? Good things are happening but they are not the right things at the right time.

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Are you sick and tired of being sick and tired? Are you tired of working 18 hours a day and yet still not achieving your life and business goals?  Do you ever feel like a silly hamster in a wheel, running and running and not getting anywhere? There are far too many business leaders, entrepreneurs, digital marketers and executives who feel stuck. They know that things are not working. However, they are afraid to make change. They believe that if they move to plan b, c or even d that they have c

144: Don't Build Your Social Business on Rented Land

What happens to your anxiety level and blood pressure when you think about Facebook, Twitter, LinkedIn and Instagram going away? Does it rise? Does it stress you out?  If Facebook, Twitter, Pinterest or Snapchat were to drop off the face of the earth tomorrow what would happen to your business? Would your business be negatively impacted? Would it thrive or would it crumble under algorithm changes and paid media models being aggressively implemented by every social network that hits prime time.

Social Media for Business Launches, Startups, Products

You have put your time, resource, sweat, sleepless nights and maybe even some tears into your product or business and are ready to take it to market. It's an exciting time. It feels like your baby. You want to shout from the mountain top to the world how awesome it is.  You look at all the millions and billions of people on Facebook, Twitter, LinkedIn, Instagram, Snapchat, Periscope and the list goes on. You want to tap into the power of community. You want some social buzz. You want people to

Social Media Plan: Start with People, Not Technology

What is the first thing that comes to mind when I ask you define social media? Is it Facebook, Instagram, Twitter, LinkedIn, Periscope, or Snapchat? What if I told you that you should not be thinking about the technology first? You should be thinking about people. You should be focused on your ideal customer. Think DNA, not tools. How can you get in the head of your customer and inspire and connect with them? Your mission with social media is to figure out where your ideal customer is hanging

Grow Email List by 400% Integrating Social Media, Content Marketing

Many digital marketers scramble and fight for attention every day to get their message heard on the social networks. They may fall to spammy tactics such as tweeting 24 hours a day with automated tweets, automated direct messages, blasting Facebook business pages with too many updates, constant cat photos and word puzzles. They often dilute their brand with these silly tactics when they could be increasing brand equity and building a thriving community who is on the edge of their seat waiting fo

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Business leaders and digital marketers all over the world are struggling every day with how to stay up to date on the latest trends, technology, social networks, methodologies and more.  Even with the large number of people we see of embracing change and having a genuine desire to "be the change" as change agents, there is very little real change happening in regard to mindset. There is very little that most people are doing to truly help people take action and move their business and life forw

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Many brand and digital marketers are poorly confusing influencer marketing with earned media. Some of these marketers may be making innocent mistakes. However, some very well know the difference but are pretending that they don't. As a result they are negatively impacting their brand perception and damaging relationships with the people who they claim they want to embrace and invite closer to their brand.  Yes, this is the elephant in the room for many brand marketers and the influencers, thoug

Earned, Owned & Paid Media - Know Difference for Social Media Marketing Success

Remember the days of simple media and mass communication? The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on w/ their day job of herding cats, taming elephants and locking up the crazy monkeys in-house begging them for everything under the sun ;) Joking but you get the point.  Media is not simple anymore, not that it ever was, but now it’s even more complex. It’s not just the explosion of so

Using Twitter Lists for Business - 15 Use Case to Rock Social Media ROI

Twitter can be very overwhelming to even the smartest and most social savvy business leaders. Many people find it frustrating to sort through the chatter and noise to get to the people, content and conversations that matter to your business and life. Twitter lists are a great way to organize the people you follow and also help you organize conversations to get a grip on the clutter and noise so that you can truly leverage Twitter to rock your business and brand. Twitter lists enables you to or

136: Periscope, Meerkat Live Video Streaming Use Cases

If you haven't heard about the latest live video streaming apps on the market, Periscope and Meerkat, you must have been hiding under a rock. Periscope won the hearts of the social community and hit 1 million users in only 10 days! Periscope and Meerkat are grabbing attention of everyone from celebrities to geeks, pastors, journalists, marketers, moms, dads, teens and more. Meerkat stole the spotlight at the SXSW event in Austin Texas in April. Twitter quickly announced the launch of their recen

Stupid Social Media Marketing Tactics You Must Stop Now

Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it. Although many smart marketers and business leaders know what they need to do to achieve real business results when it comes to marketing and integrating social media into their business, the truth is far too many are still searching for the easy button. Unfortunately too many marketers are simply being lazy. They are too busy self promoting themselves, chasing shiny objects, bashi

Power of Positivity in Life and Business

Many marketing and business leaders hop online to the social networks and struggle with getting attention or achieving their goals and objectives. When this happens, often times without even realizing it, their mindset starts to shift to negativity.  Though they may want to feel positive, they let emotions take them over. They may be frustrated with people in their communities, their own team and leadership and even clients. They may be jealous of competitors or others in their field. They wind

Technology Adoption Lifecycle for Social Media Change Agents

Do you ever feel like you are running up against brick wall, obstacle after obstacle when it comes to trying to get people on board with your social media, digital marketing or social business plan? Do you feel as if nobody around you "gets it?" Or that the people around you might be just stupid or clueless? Smart, social savvy marketers who at the heart are innovators and change makers often feel a deep sense of frustration when trying to get their management, board members, direct team, part

Stomp Fear of Social Media & New Marketing Communication Mediums

Does the thought of jumping on a new live streaming app such as Periscope or Meerkat, or other social media network give you major anxiety? Does it excite you yet at the same time make you want to bury your head in a pillow for the next 30 days? Many marketers want to embrace the new media of today. They want to lead. They want to take risks. However, they also fear they will fail. They fear they will make mistakes. So they avoid anything new when it comes to marketing and social media. Or they

How to Create Shareable Content

Creating content that people want to share with their communities, audiences, friends and colleagues is the icing on the social media and online marketing cake.  When people share your content with their communities you are able to tap into the power of the OPC (other people's content and community). You can exponentially increase the reach of your content within seconds when it is shared. Social media amplifies this like we have never seen with any other communication medium or platform.  Unf

How to Increase Subscribers to Blog, Social Media, Video, Podcast

Build it and they will come never worked. Many marketers and business leaders waste loads of time and money on creating stand alone silos of content without ever having a strategy for how they are actually going to get eyeballs on it or ears listening. Creating content is simply the first step. It's the easy part. Everyone including their mom and even some of their dogs are creating content. You can find a video, YouTube channel, podcast, blog, Instagram feed, Snapchat feed on almost any topic

How I Got Fired Over an Apple Computer

Sometimes in life the moments that create the most success are the ones that may feel a bit rough around the edges as they are happening. The key to success is standing back up even when you get knocked down flat on your face.    There are many business and marketing leaders who may tout they are change agents. They claim they lead their organization to embrace change and empower change agents with a goal of better serving their customers and broader community. They want higher efficiencies, m

Proven Tips Get Twitter Conversation Started

You hear your colleagues, boss, friends and even teens rave about how crazy amazing Twitter and other social networks are. They brag about how many people they have met, relationships nurtured and rocked. The are excited about new partnerships, friendships and opportunities that all started with a simple 140 character tweet. You smile as they share the excitement with you. You nod your head in agreement. However, the truth is you are questioning the validity of their statements. If what they sa

Own Monday Like a Boss - Increase Productivity, Business Results

When Monday morning comes do you wish you could crawl back in bed, cover up your head and come back to the real world on Tuesday or Wednesday?  Monday is going to come and go regardless if you crawl back in bed or take it on like a champion.  Each of us has the same 24 hours in a day. Success is determined in how we use the 24 hours.  Answer these questions...  Are you owning your Monday? Or are you letting your Monday own you? Are you letting negative people impact your positive mood on

Using Triberr to Amplify Content Marketing, Earn Trust & Authority

Triberr is a platform that brings together smart,  savvy and talented bloggers, podcast and content producers of all kinds. It’s a mini social network that helps content creators amplify their content, find new bloggers and build community.    Using Triberr effectively is both art and science. There are some who use Triberr for self serving reasons and/or are using it to blast noise to an already crowded, noisy online world. However, there are even more people who are using it to find great co

Stop Filling Space. Be the Value, Not the Noise!

There is obviously not a shortage of content, conversations and brands begging for your attention. Brands and the smart marketers within them are quickly learning that they are media. It’s easy for brands to hop on Facebook, LinkedIn, Instagram and Twitter to start blasting noise. The opportunity that every human being and brand can truly be the media is incredible for marketers who respect the media. However, unfortunately many marketers take the lazy way out and are thinking it is their pur

Ready, Set, Action! Activate Your Social Media Communities & Audience

We are living in exciting times with the advancements in technology, big data and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.    Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helpi

How to Launch, Build, Nurture & Zoom Social Media Communities

The power of human connection, relationships, content, context, relevancy is multiplied exponentially when you bring people together in community for a common goal. Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them. The truth is that people don't just buy things, they join things. Of course we buy products. We buy everything from burgers, furniture, to iPhones and houses. Yet i

ut Down Megaphone and Serve Value to Audience and Social Media Community

Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention. Even smart, social, savvy digital and social marketers are finding it difficult to stay front of mind for their customers, audience and community. Are these some of the questions keeping you up at night? How do you break through the clutter? How do you stand above the n

Influencer Marketing: 10 Top Mistakes Brands Make & How to Fix Them

If you haven't heard about influence marketing you have likely been either on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock.  Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right.  As with anything in marketing, business or life, there are some marketers doing it right and there are others who are burning more bridg

120: 5 Ways to Refresh, Revive & Reinvigorate Content Marketing

Do you ever feel as though you hit a wall when it comes to creating epic content to rock your business, audience and content marketing goals and objectives? Are you running out of good ideas for content topics? Ever feel like simply giving up and throwing in the content marketing towel?  Don't give up! You have already invested in your online brand, blog, website, and content marketing. What you need is a simple refresh to revive and reinvigorate your content marketing.  Take a listen to episode

Ask Pam: Social Media for Research, Influencer Marketing, Pricing and Inspiration Sources

Do you have questions related to social media, digital marketing, blogging, content marketing, strategy, entrepreneurship, startups, or branding? Questions keeping you up at night?  Do you also like learning from others? Do you like hearing the questions and answers that many in your niche may have?  If this is you then you are in for a treat today as this is the first Social Zoom Factor podcast episode that we are incorporating questions from the audience.  Episode 119 questions and answers

Content Code: Mark Schaefer on Igniting Your Content Marketing with Sharing, Trust & Emotional Connection

Have you invested heavily in an integrated social and digital platform, content, a blog, website or all of the above? Have you defined your audience, goals, objectives and a plan to reach them?  Do you feel as though you have done everything right, yet your content is still not igniting your business or your audience like you know it could and should be doing?  If this is you, then you are going to love this episode of the Social Zoom Factor podcast as as we interview Mark Schaefer, the author

Google Mobile Friendly Update Algorithm in a Nutshell

Unless you have been living under a rock, or on an island all by yourself, you have likely heard of "Mobilegeddon" or in kinder terms, the Google Mobile Friendly update. On April 21, 2015 Google officially released quite a significant new mobile-friendly algorithm. The new algorithm is designed to give a boost to mobile-friendly web pages in Google's mobile search results. This is very good news for those of us who have invested in ensuring our sites are mobile friendly! If you are one of the

116: 10 Ways to Monetize Your Blog & Online Integrated Digital Social Platform

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Brands Not Using Social Media Create Language Barriers with Customers

Have you ever tried to get somewhere in a car, on a bike or on foot and you find yourself constantly running run into roadblocks and detours? Chances are the roadblocks and detours made you feel quite frustrated. This is because there are barriers stopping you from getting to your destination of choice.  Many brands are doing this same thing to their customers, audience and community today. Brands who are not using social media are putting up virtual language barriers stopping their most precio

Digital Marketers Need to Learn to Lead & Say No

Many social and digital marketers feel that they are pulled into too many directions. They complain of being too busy. They complain of not having adequate budget allocated to their programs. They may struggle with obtaining buy-in for their program. In addition they feel they are more reactive than they are proactive. Many even struggle with proving their own or team value for their basic existence in the organization. It is time digital marketers step up and lead. It's time the senior digital

Power of Data & Analytics for Digital Marketers to Grow Business and Social Media Community

Many digital and social marketers shy away from data and analytics. The foolish marketers may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn't be further from the truth. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data that helps us know our customers, know our audience, understand how we can inspire, connect with and build c

Are You Focused on Menial Metrics or Meaningful Value?

Are you focusing on menial metrics, vanity metrics and things that are really not moving your business and life forward? Or are you staying laser focused on the right things. The tactics, strategies and big ideas, concepts and innovations that can bring real meaning to your business, your life, your customers, your community and anyone that comes in contact with your brand?  As you end the weekend, start the weekend, start your week or end your week I simply ask you to think about these two wor

You are the Media: 10 Reasons You Need a Blog

Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world's largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered. Online marketing and social media never has been and never should have been focused on number of followers, Klout scores or other vanity metrics. What matters

How to Increase Event Marketing ROI with Social Media and Networking Before, During & After Events and Trade Shows

If you are attending live in person industry and networking events or trade shows you are likely investing a decent amount of both money and time. How can you maximize your ROI for the time and money spent? Take a listen to the 110th episode of the Social Zoom Factor podcast to hear my top 5 ways you can increase your event ROI with networking, pre and post event planning and execution. In this 30 minute podcast you will learn:  5 Tips to maximize ROI at in person events How to set goals a

Brand Strategy in a Nutshell - Why You Need a Brand Architecture, Strategy and Plan

Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression. In a nutshell your brand is your promise to all those who come in contact with your brand. It's your promise to your customers, partners, employees, audience and community. Your brand will

How Social Media is Killing Your Brand 25 Ways

Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don't know is that the little things they are doing online every day could be hurting their brand more than helping.  When you think of leaving memorable brand impressions what comes to mind? Do you first think of a logo, colors, messaging, tone, sentiment or all of the above? None of the above? Even the best business l

Customer Experience is Your Brand! Adobe Summit Inspirations Day 1

Attention is the most scarce resource in business. Earning the attention of your customers, audience and community is one of the greatest challenges for marketers in businesses big and small.   How do you differentiate? How do you stand above the crowd? How do you embrace real change? How and when do you disrupt the current status quo? How do you bust ahead of your competition once and for all?   This week I am at the Adobe Digital Marketing Summit in Salt Lake City, Utah. I was invited

Top 10 Google Analytics Metrics to Zoom Social Media Marketing and Content

Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website?    Many marketers stay far away from analytics data and measurement as they think it's too complicated. The truth is that understanding analytics measurement systems doesn't require a math or analytics degree.    Even better, you can quickly learn e

105: Are You Creating, Curating or Regurgitating Content?

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers.  Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Even worse they start copying, pasting and regurgitating other people's content. They copy, tweak and pret

Humanize Your Brand with Social Media and Digital Marketing

Your customers, employees, audience, partners and online social media community is human. They eat, sleep, breathe and talk like humans. So, why are so many of you talking to them like they are a robot who wants to read your corporate speak? Why are you afraid to let your human show? Why do you keep trying to win them over with stupid stunt marketing and upside down tricks? Your audience wants to see you, hear you and understand you. They want you to inspire them to connect and engage with you

You Can't Fake Relevance in Social Media, Business and Life

The days of interruption marketing and throwing social spaghetti on the walls of the internet and hoping it sticks are over and done. No longer can you create marketing messages in a vacuum and expect to build relationships, build community, increase brand awareness, or achieve your business goals. Marketers must learn to work smarter, not just harder. Smart marketers are realizing they must stay relevant in the mind of their ideal customer, audiences and social communities. They must consisten

Personal Branding and Business Branding with Twitter

Are you one of those people who sees others tweeting and talking in 140 characters to build their brand and wish you knew how to do the same? You see them rockin' their personal and business brands, building community, fostering new relationships and growing their business, all using Twitter. However, you may feel like you are left out of the tweeting, posting, pinning, social world. Would you like to take your brand to the next level by tapping into the power of Twitter but not sure where to s

Get Refocused On Your Customer & Increase Social Media Results

Did you know that according to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook, Twitter, Instagram and LinkedIn as well as talking to trusted colleagues, friends and family. How is your brand doing when it comes to delivering the needed information and customer experience that inspires your audience, customer and online social community members make the desired action or purch

Podcasting Lessons Learned after 100 Episodes

It's official. We have hit 100 episodes of the Social Zoom Factor podcast! Little did I know when I set out to test the media waters with podcasting July, 2014 how much I would fall in love with the medium. We did the research and had solid plans for how to integrate podcasting into our business model, ensure we were providing value for our existing social communities and strategically align to overall business and life objectives. We knew the future of podcasting was bright and wanted to be at

Should You and Your CEO be on Twitter?

How much time should you, your CEO, CMO, CTO, CIO, and staff spend on social media?   Are you more or less of an expert or qualified for whatever it is you do in business based on the amount of time you spend tweeting, on Facebook or posting photos to instagram? As a personal brand and human being utilizing social media how much time is enough, too much or not enough? Must we always be connected, plugged in and turned on to the social networks? Should your CEO, CMO and other executives even

Social Media Influence Defined: Are You Really Influential?

Your worth on this planet is not measured by the number of social media followers you have or your Klout or other influence score. Instead, what matters is the lives you are able to impact and change.  What really does it mean to be influential? What is influence? How can you establish yourself and your brand as a thought leader?  Would you like to know how you can you become more influential to better achieve your business and life goals? If yes, then this is the episode of today's Social Zoo

Co-Created Content Marketing in a Nutshell

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, Google Hangouts to engage in, tweet chats to tweet into, podcasts to listen to or videos to watch. How do you stand out from the crowd? How do you rise above the noise? One of the best ways to stand out from the crowd of never ending tweets and mundane advice is to bring together some of the greatest minds in your industry or niche to co-create c

Influencer Marketing in a Nutshell

You have heard the buzzwords surrounding influencer marketing. Everyone is talking about it. People are sharing blog posts, tweets and maybe even writing them without having any real experience developing and driving a real influencer marketing program for a business entity. Are you one of these marketing or business leaders who really doesn't understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals? If you answer

Social Super Bowl - What Brands Won the Social Media SuperBowl XLIX?

The Patriots were clearly not the only winner in the Superbowl XLIX. The Social Media SuperBowl set some new records of its own that are pretty exciting for all of us social and marketing geeks! On this episode of the Social Zoom Factor podcast I provide the following as it relates to the social media and brand advertising portion of the SuperBowl XLIX: A recap of the Social Super Bowl statistics including the top social moments, winning and losing brands in gaining attention from the SuperB

SuperBowl Social Media Marketing Tips for Brands Big and Small

The SuperBowl is right around the corner and presents tremendous opportunity for brands to jump into the spotlight. Of course, the big brands are spending millions of dollars to get their short lived moments of fame with the hope of making a lasting impression, earning loyal brand evangelists and inspiring people to talk about them, share their message and become a viral hit sensation. NBC is seeking $4.4 million to $4.5 million per second! The good news is that you don't have to be a huge bran

Why I don't Care About Blog Comments or Live on Google Plus 24/7

There is only one way to do social media, create content, setup a blog, measure results and build your business. The only way is what works for you, your customers, your audience, your community and your business!   One of the worst traps many business leaders and marketers fall in when diving into digital and online marketing is following the advice of others when they shouldn't be.   It's easy to find a blog post with a step by step guide for how to blog, build community, establish thought

Visual Content Marketing in a Nutshell - Power of Brand Storytelling with Visuals

Are you tapping into the power of visual content marketing to tell your brand story? Visual marketing empowers brands and the people within them to share their business and personal stories and lives real-time. No longer is it required to have a full time, dedicated design team on staff to serve up a good healthy dose of visual content marketing for your audiences and clients to devour! Now even small marketing teams can easily take photos with an iPhone or other smart phone, mobile device and

10 Social Media Tips for Franchises to Zoom Business Results

Many franchise organizations shy away from implementing social media, new media and the latest digital and web technologies due to fear and lack of ability to roll out such big marketing and media changes to their franchisees from the corporate organization. Often time the franchisor fears that adopting social media and new technologies will put the brand at risk. They are afraid of brand inconsistency, negative interaction with audiences and the list goes on. The truth is that regardless if a

Build an Online Digital Social Platform that Works When You're Not Working

When it comes to digital marketing and social media too many people throw spaghetti technology at the internet walls and then wonder why nothing sticks, why they have zero revenue and are working 24 hours a day. We all have the same 24 hours in the day. Wishing you had more time to do what you need to do is not a strategy for success in life or business. Finding a path that enables you to live the life you dream and get your business on the path to massive success doesn't happen over night. You

Social TV: Is Ignoring Customers on Social Media a Strategy? CBS Case Study

Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind. Brands can no longer hide behind the brick walls of buildings, public relationship companies or administrative assistants screening calls. There is likely a conversation happening in the honor of you and your brand right now, regardless if you have chosen to be part of the conversation. What should a brand do when crisis hits? What should they do when the Twitter and Facebook storm gets out

Social Media Community Managers - 12 Success Tips and Strategies

At the foundation of social media is people. Social media is about people communicating, sharing, engaging, laughing, crying, and living life together online. It's about relationships, meeting new people, finding old friends, and fostering relationships that help you zoom your business and life. Understanding how to nurture relationships, and most importantly bring people together so they can be part of something bigger than themselves is where the real power of social media comes in! Many org

Why Should Anyone Care Your Brand Exists on the Social Web?

As more and more brands jump on the social networks there is no shortage of tweets to read, podcasts to listen to, blog posts to learn from, videos to watch or people to talk to! What's even worse is as the competition for eyeballs, ears and hearts is increasing across the social web, even the biggest and most popular social networks such as Facebook are moving even further into a pay to pay model. The days of free organic reach with little investment in content and community are quickly coming

086: Embrace Imperfect Perfection for Social Media Business Success

When is the last time you met a perfect person? Do you have a perfect friend? How about a perfect client?  How about a perfect product? Do you know of a perfect brand? The truth is you can never be perfect. Humans are not perfect. Each one of us makes mistakes. We each have a unique wackiness about us. It's our quirks, scratches and bumps that make us human and that help us connect with one another in simple, meaningful and memorable ways. Brand can never be perfect because they are made up of h

Leave Social Media Doggy Paddle in the Dust in 2015!

Do you ever feel like you want to jump in the fast lane of business and life but something is holding you back? Does it feel like you are stuck in the slow lane doing the doggy paddle? Many business leaders and marketers deep down inside are afraid of success. Because of fear they often stick to status quo as they are more comfortable there. They are afraid to put themselves out there so stick with a nice, slower pace of "doggy paddle." Unfortunately the doggy paddle is not going to help you z

10 Content Marketing Holiday Survival Tips

Are you feeling overwhelmed with keeping your social presence, online brand, and content marketing rockin' over the holiday season? Do you want to take some time off, enjoy time with family and friends and seriously unplug but are afraid to do such because you don't want to lose touch with your audience and online communities? It's important for all of us to take time to disconnect from technology and connect with real humans in real life who are usually the reasons we are doing all the tech an

083: 15 things Smart Marketers Never do on Facebook

It's no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of September 2014. 864 million daily active users on average  703 million mobile daily active users on average  1.35 billion monthly active users  1.12 billion mobile monthly active users  As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business. Facebook is no

Your Child's Online Reputation is In Your Social Media Hands!

We have all seen them…the videos, photos and social network status updates by frustrated parents. The story goes something like this: 1. The kid does something wrong. 2.Parent implements a consequence such as grounding, taking away car etc. 3. Parent vents on Facebook or Twitter. 4.Child vents on Facebook, Twitter, text and who knows where else! 5. Parent takes photo of messy room, wrecked car or mad teen. 6. Parent posts photo and/or another frustrated status update to Facebook. 7. Pare

Stop Being Impatient for Social Media, Business and Life Results!

Patience is one of those words that many business and marketing leaders struggle with. It's natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right? However, as time pertains to both business and life it is always good to be patient. You know the saying... "good things come to those who wait." But does it? Do we really need to wait? I think that is the greatest misnomer about patience, is that you have to wait. The t

Content Marketing ROI Increases with Evergreen Marketing

Is your content and social media digital platform ready for 2015? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year!  One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marke

Twitter Chats and Tweet Chats in a Nutshell

You’ve heard the words… Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them.  You see the early notification tweets: “Peeps – high tweet warning, for the next hour, headed into a tweet chat.” For those who aren’t engaged in the tweet chat or don’t understand them, a tweet chat may seem like a bunch of noise. You are half right and half almost right. Yes, there may be some associated “noisy tweeting.” However, tweet chats can offer great benefit for you

Social Media Hashtags in a NutShell

What is a hashtag you see on almost evey social media network? From Instagram, Facebook, Twitter to Google plus, hashtags are everywhere! How do you make sense of them? How do you know how many to use? When should you use them? Hashtag, hash brown.... they sound somewhat the same. I've even had a few clients confuse the two just for fun. Explaining the difference between a hashtag and hash brown is one of my favorite questions to answer. Often times, the people who have the guts to ask are the

Content Marketing Editorial Calendar Template Tutorial 2015

Content marketing is not just a fancy buzzword or a shiny object invented via Mark Zuckerberg and Facebook. Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do with traditional, "throw the social content spaghetti at the wall and hope it sticks" style of marketing. Content marketing is at the foundation of every busine

Why I Turned Down a $1500 Influencer Marketing Gig

What do you and your brand stand for? What are your morals? What ethics are you building your business and life upon? How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks? I was recently approached by the agency of a very large technology brand inviting me to help them out with an online influencer program. The brand offered to pay me $1,500 to help them promote a campaign for a few short weeks. The campaign intertwined

Rock Cyber Monday and Holiday Online Sales with Social Media Marketing

Cyber Monday and online holiday ecommerce sales.… either you are ready or you’re not!  Many business and marketing leaders miss out on tapping into the power of these online shopping holidays to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers. The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results. You don't have to be Wal-Mart,

top Stupid Social Media Marketing: Failing to Plan is Planning to Fail

Why is it so many marketers are looking for the easy button? Why do they think they can jump on Twitter, LinkedIn, Instagram and throw hundreds of thousands of dollars at Facebook ads and be successful? Failing to take time to plan is planning to fail when it comes to social media, business and marketing. Many marketers and business leaders are unfortunately spending loads of time and money on the tactics of social media, influencer marketing, content marketing, and the list goes on with no re

073: 5 Top Visual Marketing Tools for Content Marketing & Social Branding

A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways.  Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?  Visual marketing can help you better tell stories, emotional

Every Brand Touch Matters: Hotel Case Study Athens Greece

Every brand touch and impression you have on a client, audience, partner or potential customer matters. There is not one touch or one experience that matters more than another. It takes on average a minimum of 6-7 brand touches before someone will remember your brand. You only have one chance to make a first, second and third impression. A brand can be delivering 95% positive, memorable and delightful brand experiences. However, if even one touch is negative it could be destructing brand equit

How to Smile Virtually Using Social Media - Delta Airlines Case Study

Real results can be achieved using social media only when you know how to inspire and connect with your audience. Earning brand loyalty requires both art and science.  The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone's face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world? A smile can warm a heart. It can help shed a tear. It can make a cloudy day feel sunny. In busines

Why CEO Must Put Skin In Game for Employee Brand Advocacy Programs

Have you tried implementing an employee brand advocacy program only to find you are constantly hitting internal business road blocks? Do you struggle with getting the buy-in from key stakeholders? Do you feel like you are herding cats getting even your pilot program off the ground? A successful employee advocacy program requires more than a fancy slide deck, and lip service approval from the c-suite. If you want real results everyone from the CEO and c-suite, executive directors to employees

Surprise and Delight Customers to Earn Loyalty - Delta Airlines Case Study

What human being doesn't love a delightful surprise? An unexpected and positive brand experience can create memories that last a lifetime. It's not the status quo of life and business that we remember and want to shout from a mountain top and tell our friends and colleagues about it.   Why is it so many brands focus only on status quo? I really do wish more brands would choose to delight me and give me something more than what I expect and what all of their competitors deliver.  Brand leaders

Branding by Empowering Your Employees as Brand Evangelists

Did you know that 41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to  Edelman Trust Barometer? Your employees are the front door, back door and window to your brand. They know what is inside your brand and are the people who make the authentic delivery of your brand promise to your target audience, customers and social online and offline communities a truth or a myth. Your employees are already active on the so

067: Hello Ello or Goodbye Ello?

There is a new social kid on the social networking block. This kid goes by the name of Ello. Many are jumping on to the new social network and saying hello Ello by the thousands per hour. However, the real question is how long will they stick around? As I always say, what happens after the like is far more important than the initial like, or in this case "hello." Are the people jumping onto Ello doing anything more than saying hello? Ello touts itself as the anti-Facebook and plays against the F

ocial Business Mindset - 25 Tips to Healthy Mindset

Becoming a social business is a journey, not a destination. You can't just mark a day on the calendar and say "this is the day we will be a social business."    We must embrace the journey. We need to endure the bumps, valleys and remember we are in this journey for the long haul! We need to build a team of people who are ready for the journey and can see the vision ahead.    If you are having difficulty seeing real results from your investment in social media, it may be time for you to do a

Stop Listening to Social Media Gurus Build Your Own Plan

There definitely is no shortage of social media self proclaimed gurus and experts willing to tell you exactly what you should do to achieve results in business using social media.  You could spend every waking moment of your day reading blog posts, analyzing industry reports, peeling back the onion of the best practices from the social scientists.  They have advice on everything from how to tweet, how to get retweeted, what time of day to tweet, and when, how and why you should be on one socia

Social Employee Brand Advocacy Programs Power Up Your Brand

Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don't stop when they punch out for their day job with your organization. According to Edelman's Trust Barometer, 41% of people think a company's employees rank higher in public trust than their PR department, CEO or Founder! 84% of people trust recommendations from friends and

Real Social Media Community vs Self Serving Empire

Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire?  Many marketing and brand leaders struggle with success in building community. They spend hours a day posting updates, engaging with community members and measuring results or lack of there of.  However, when you do the "double click" to see how exactly they are building this so called "community," it's easy to see they are really all about themselves. There

Increase Conversions with Trust & Relationships, Not Spam & Self Promotion

It's not rocket science or hot news that earning trust, establishing authority and nurturing relationships is the key to success in business and life. Do you wish you had more business conversions? Focus on earning trust as a top priority. Relationships are nurtured over time with a foundation of trust, caring, and open communication. Relationships are not formed via a spam auto Twitter direct message or a spam link blasted via Twitter to the top 50 influencers in your industry niche.  Many mar

People Don't Buy Things, They Join Things!

Humans are creatures of habit. Since marketers are humans, this means it's easy for marketers to fall to old tactics and strategies to achieve their business and marketing goals. Times are changing. Smart marketers are quickly learning that it is no longer simply about eyeballs and impressions. To inspire audiences to connect with brands, marketers must connect in a human way. Even more important is that audiences and community members are invited to join something bigger than what they can be

Stop Selling and Provide More Value Using Social Media

There is not a day I don't wake up that my social media stream and email inboxes are not filled with spam and self promotional garbage from people I don't know trying to sell me their goods. Everything from Twitter direct messages, public spammy tweets, to LinkedIn spam messages and the list goes on. Whatever happened to first saying hello? Or how about building a relationship first? Or even better, how about earning my trust and inspiring me to check out your blog, website, mobile application

059: 5 Reasons Marketers Fail Using Social Media

It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and "Facebook is free" mentality. The truth is that the ability to achieve real business results using social media requires proper research, education, planning, an understanding of your audience and much more. You must know what your audience wants from you as we

The Only Way to Do Social Media

Are you one of those people who has spent the last 6 months or longer searching for the social media easy button? Do you wish there was a perfect cookie cutter solution you could buy or a social band-aid you could slap on your broken business that would make all of your social business problems go away? Do you wish there was a magic carpet ride to increase brand awareness, Facebook news feed mastery and Twitter viral master heroism?  The truth is that there is only one way to do social media an

Stomp Status Quo & Zoom Past Competition

Are you an entrepreneur, small business owner or leader in a corporate organization and feel as if you are stuck in a rut? Ever feel as though the rest of the world is zooming past you? Or maybe that you have fallen victim to the status quo bug? You know your results could be better but you don't know how to get there.    If this is you, then this episode of the Social Zoom Factor podcast is exactly what you need.   In life and business we always want to be looking ahead to what we can be do

Your Tweets Are Not Your Own!

Everything you tweet, post, pin, say and do is a representation of your brand.   Does adding the disclaimer "my tweets are my own" to your Twitter profile really make them your own? Does it really separate your thoughts in 140 character increments from that of the brand you are associating yourself with?   Brand, marketing and business leaders must realize and learn that a simple statement of "my tweets are my own" does not mean that another human being reading them is going to necessarily s

Can Brands be Human? 15 Characteristics of Human Brands

Can a brand really be human? In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, digital marketing, branding agency answers this question. Becoming a human brand is different for each organization. There is no perfect cookie cutter solution. However, there are  definitely some best practices that can help marketers and business leaders better humanize their brand and connect their audiences in a real and meaning

LinkedIn in a Nutshell - 10 Business Benefits of Using LinkedIn

If you think LinkedIn is only for looking for a job you are missing out on benefits that could be increasing brand awareness, generating leads and increasing sales.  Did you know that there are executives using LinkedIn from all 500 of the Fortune 500 organizations? Or that LinkedIn is the world’s largest professional network online with more than 313 million members in over 200 countries and territories? Although they started with only 4,500 members in 2003, professionals are now signing up t

Want Social Media ROI? Quit Being Lazy!

There is not a day that goes by that I don't hear an ear full from a client, partner, colleague or friend of how much they dislike a particular social network, or how a social network is not delivering value for their business.  It's human nature to want to blame a "thing" on the lack of a result. It's easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business. It's easy to blame the lack of success on the never ending changes to the Facebook algorithm, spammers on e

Top Wordpress Plugins

If you know anything about using Wordpress for business, you know that having the right plugins is key to maximizing the platform and ensuring you are leveraging the technology to achieve business goals as well as deliver a pleasant and consistent user experience. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, social media, branding and digital marketing agency shares 5 of her very favorite Wordpress plugins. An important

Content Marketing Ideas How to Stomp Writers Block

Ever feel like banging your head against the Facebook, Twitter or LinkedIn wall trying to think of ideas for your content marketing efforts? If yes,  you are not alone. Some of the brightest marketing and business leaders run out of ideas when it comes to inspiring and connecting with their audience. It's alright to feel stuck now and then. However, if you find yourself continually running short on ideas it's time you find some inspiration and quick! Even if creating content doesn't come easy

Content Marketing in a Nutshell

It is not news that content marketing is one of the hottest buzz words for online business today. Many self proclaimed social media, social business and internet marketing experts want to convince you that content marketing was invented via the era of social media and social networks. The truth is that content, relationships and connecting as human beings has existed for decades. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our au

25 Tips to Integrate Social Media Into Events and Conference

It is no surprise that social media networks such as Facebook, Twitter, LinkedIn, and Instagram is changing the landscape for events and conferences. The conversation is no longer limited to the stage, event break out sessions, paid for booth displays and show floors. Instead, there is a conversation happening 24/7 both inside and outside of the event. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business, digital mar

Are Realtors Ignoring the Modern, Social Media Savvy Connected Buyer?

Is the real estate and vacation rental industry keeping up with technology including social media and mobile marketing? Are they doing all they can to inspire, engage, and connect with the new modern customer? Or are realtors ignoring these mobile, always connected and social savvy customers? Many realtors, property managers and others working in the industry complain of not enough leads, their websites not performing to a level that delivers a positive return on investment and that they are no

Top 5 Twitter Tools to Zoom Social Business Results

It is easy to get lost in the bits, bytes and 140 character conversations of social media. For many entrepreneurs, marketers and business leaders, deciding what tools to focus on to optimize social media efforts can be a daunting task. Twitter is a platform that many people have a difficult time learning. However, it's also one of the most powerful platforms for those who take the time to understand, embrace and utilize it for their benefit. Knowing what tools to spend time on versus ignore ca

No You Can NOT Pick My Brain for Free, Sorry

Can I pick your brain please? How about a free lunch? Will you review my mobile application and tell all of your friends about it? We have all seen and heard these desperate marketing attempts at gaining free knowledge and help. Despite the fact that we spend days every week publishing advice free blog content, podcasts, hosting tweet chats and more, people still want more and don't want to pay for it. If you have worked a day in business you likely know that time is money. If you do not put a

045: Twitter for the C-Suite - 15 Things Every CEO Must Do Before Hopping on Twitter

Congratulations! You have finally said “yes” to jumping into the social bird bath with that crazy blue bird, Twitter. It feels like a big commitment and you didn't make the decision lightly. You may have thought this day would never come. You thought that lil' blue bird would fly away to its happy place so you would never have to worry about talking in 140 character fragments of conversation.  However, that lil' blue bird is still kickin', swimmin' and rockin' the social ecosystem. Twitter is wh

Social Media: Power of OPC Other People's Community & Content

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before. The power is at our fingertips to ignite relationships and business results. With this power also comes much responsibility and associated risk. Ever heard of the OPC? Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it! The OPC = other people's content and oth

043: Hope is Not a Strategy to Monetize Your Passions

Many business and life experts will tell you that you should follow your passions if you want to get rich. As human beings it is normal for us to focus our lives on something we are passionate about. We want our work and life to matter. We desire to make a difference in someone else's life. We want to leave a footprint on this planet that is something bigger than what you or I can do individually, something we can only do together. We search for the dream job. We search for the dream products an

Mobile Marketing: 5 Top Tools to Increase Conversion Optimization for the Modern, Social Savvy Customer

You have approximately 10 seconds to inspire, engage and keep visitors to your website or blog. If they are on a mobile device this can be even harder. Success in online marketing does not come from all of the visitors who "almost" became loyal brand evangelists or customers. Marketers must figure out how to engage their online audience within the first 10 seconds or they are off to a competitor site. If a site is slow loading or has forms that don't work via mobile device the chance of that vi

Mobile Marketing: 15 Steps Build Mobile Marketing Strategy and Plan

Marketers can not ignore the importance of connecting with the modern, connected and social savvy customer. Mobile marketing must be prioritized in marketing strategies and plans from the start. Did you know that the average American spends at minimum 2 hours a day on their mobile device. This adds up to 57,293 over a life time. Mobile internet users have grown from 500 million in 2010 to a forecasted 3.5 billion by 2015! You can't just throw the words "get mobile" onto a marketing plan and e

Mobile Marketing: Why You Can't Ignore the Modern, Connected Social Savvy Customer

Who is the modern, connected, social, savvy connected customer? 90% of them hold the knowledge of power in their handheld device which is in arms reach 100% of the time. Did you know 90% of people have their mobile device within arms reach 100% of the time? Or that IDC predicts there will be 1.3 billion mobile workers by 2015? 40% of shoppers consult three or more channels before making a purchase decision. This is happening often times while they are shopping even at physical retail locations

Social Media Etiquette Don't be a Twit on Twitter

What is a Twit? It’s not the same exact thing as a tweet although it’s sometimes referred to as one. Is it a person? Is it short for Twitter? Is it a tweet gone viral? Or a tweet gone bad. Or neither?  Twitter can be overwhelming for newbies to social media and even veterans of the online marketing world. Understanding the social ecosystem you are jumping and tweeting into is critical for success. How do you know what is proper etiquette? How can you join the conversation and become a valuable

038: Social Media in a Nutshell

Becoming a social business and integrating social media into the DNA of your business is not easy. You can't mark a day on your calendar and state "that is the day we will be a social business." You can't  just wake up and decide… “I am going to be a social business starting today.  I am going to do social, be social and kick some social butt.  My clients will know I am social. My neighbors will know I am social. My world will know I am social… because I am social.” Unfortunately  it's not that

Fake Facebook Fans, Followers, Trolls, Influence, Spam and Bullies

Just as we think social media, marketing and business leaders were finally starting to "get it" in regard to the foundation of social media being about human connection, relationships, authenticity, there seems to be new wave of cheaters, influence score addicted self proclaimed "gurus" ready to risk their reputation, business, client relationships, integrity and more for a few hundred or tens of thousands fake Facebook fans or Twitter followers. What is even more disappointing is that these ar

Top 10 Tips to Build Social Media Game Plan

As entrepreneurs, marketing and business leaders, when we start our career or new business venture we start with a zoom. We are ready to jump in head first, join the team and make both business and life happen.  However, as the work piles on, tweets are flying and the never ending social networks are calling our name 24/7, we often grow weary. We let ourselves get caught up in algorithms, influence scores and things that don't really matter.  It's easy to lose track and sight of the why we sta

Social Media Launch Strategies for Startups, Entrepreneurs, Mobile Application Providers, Corporations

I am simply shocked at how many startups, small business owners, entrepreneurs and even marketers in large corporations wait until the last minute before launching their business or product to market to implement social media marketing strategies and tactics. We have all seen them. They hop on Twitter the day before or day of launch throwing nothing but social spaghetti and spam on the walls of influencers, begging for clicks, plays, downloads, shares and everything in between. There is not a

Social Media Marketing: 45 Signs You Need to Get a Grip on Your Program

Many marketing and business leaders jump onto the social networks after being sold a bag of social goods from consultants and agencies thinking they can drive immediate business return. They often get sold on the belief that all they need to do is "do social media" and the magical social media fairy will deliver them a basket of ROI. The truth is they wind up feeling as though their social program is spinning out of control. They focus too much on the science vs art of social media. They chase

Facebook for Business: Get off of Facebook For Improved Marketing Results!

How is that Facebook marketing strategy working out for you? Do you ever feel like you are pounding Facebook social sand that never has an end to in sight? Does it seem that no matter what you do, you just can't find the needle in the haystack of ROI (return on investment)?  Does it seem that Facebook takes all of your time yet you aren't getting a return on your time spent?  If this is you, I have a recommendation for you. You need to get OFF of Facebook to do a Facebook check-up.  You need

Why Twitter for Business? 12 Business Benefits of Using Twitter

It is challenging for marketing and business leaders in organizations big and small to prioritize where they invest their time when it comes to marketing, branding and social media. When choosing what social network they want to invest in they often choose the social networks they more easily understand the benefits. Even smart and successful marketers and business leaders struggle with understanding not only how Twitter works but most importantly how their business can benefit from using it. T

Twitter for Business in a Nutshell

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and busine

Content Marketing Strategy: Leverage What You Got to Zoom Results

Do you wish the magical content marketing fairy would fly into your office and help you create the most amazing content that energizes and inspires your social communities, audience, customers, stakeholders and friends? Does it seem there is simply not enough time to create relevant and helpful content that your audience will devour? If this is you, today is your lucky day as this episode of the Social Zoom Factor podcast is loaded with tips to help you get a running start again by maximizing

029: Stop the Interruption Marketing

With the introduction of social media and modern marketing tactics and strategies, times are changing. Many of the old school marketing tactics that use to work for marketers in businesses from startups to Fortune 100 organizations no longer work today. It's clear that there is not a need to send mass numbers of tweets or Facebook updates to fill space.  The social inter webs are tearing at the seams with an overwhelming amount of noise. It's getting harder for brands to stand out and unfortunat

Top 15 Reasons Random Acts of Marketing are Bad for Business

Random Acts of Marketing (RAMs) are mean little monsters. They crawl in through open cracks in marketing plans and take advantage of people who feel overwhelmed and are desperate for results. They thrive off of lack of planning, short budgets and over stressed teams. They live in digital marketing plans, social media plans, branding strategies, website development projects and go to market activities and tactics.  Although RAMs may feel good for the short term, they are very bad for business an

Brands Can Not Own Their Audience

Can an audience or a social media branded community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community for your organization. Do you think you have a right to control them?  The truth is you can NOT own your audience. We should not be trying to control communities or the human beings within them.  It is more about communicating and engaging WITH other human beings versus communicating TO them.  Instead we should be in

026: 50 Ways to Energize and Inspire Your Social Media Communities

Are you energizing and breathing life into your online communities or are you zapping their energy?  As a community leader, the people within your social media communities are looking to you to energize, inspire, and engage them.  People want to be inspired, educated, and empowered. They want to feel like they are part of something bigger than themselves. They don't just want to be talked at, but instead talked with. They want to feel a sense of belonging and that someone cares about them.  In t

Social Media Myths, Lies and Fairy Tales BUSTED!

Feeling overwhelmed with the amount of content on the social inter webs, podcasts and videos telling you how to tweet, Instagram, Facebook, write content, build your brand, and drive real results with social media?  Do you feel that half of the advice you receive conflicts with what others have instructed you to do?  One of the biggest challenges many marketing and business leaders face is learning to separate fact from fiction. Being able to separate the myths, lies and fairy tales from the t

Stop the Excuses, Fix Your Mindset Fix Your Business

As entrepreneurs, marketers and business leaders, we all make excuses. It happens to the best of us. Even if we start out a project, career or new business venture with the greatest of intentions, life often gets in the way. People get in the way. Failing business systems and technology slow us down. Many find themselves buried in challenges, obstacles and roadblocks. They often wind up settling for status quo and forget why they started the journey, the venture in the first place. The key is

Move from Social Media Buzz to Social Media Bucks!

Word of mouth marketing, buzz marketing, influencer marketing. You know the buzzwords maybe more than you want to. You want people talking about you and your brand.   However, you likely want social media business results even more!   Generating social media buzz is good. However, the key is being able to create buzz that helps you deliver real business results. Buzz without bucks will not pay your team salaries, the office rent or the monthly subscriptions for all of those social media too

022: Your Digital Lifestyle - Is Your Social Media Addiction Providing Value?

We all know that "turning off digital" is becoming harder and harder. There is literally a conversation happening 24/7, 365 days of the year that you can tap into and join instantly. It's almost as if we hear our devices whispering thing like "turn me back on, push that button, scroll me, post me, don't turn me off for so long." Social networks, smart phones, apps, tweets, Instagram photos, text messages, Facebook posts, are Google+ conversations are becoming embedded in our digital life.  90% o

Social Media Truths in a Nutshell - Separating Fact from Fiction

We all know the social web is filled with a lot of fud and questionable information. Sometimes it is hard to make your way through the promises, tweets, differing opinions and more. This episode of the Social Zoom Factor podcast provides you with 34 Social Media Truths we have known to be true. The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology in late 2012. I have been writing on the core concepts since then and it has served as a f

Social Trust Factor: Ignite Business Results with Authority and Trust

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world. However, after a few months goes by, they realize their platform is delivering little if any results. Their audience is not engaging, clicking, or buying. Instead of an engaging platform it look like a deserted island. S

How to Get Your CEO On Twitter

Do you wish you could get your CEO on Twitter? Want to get your c-suite,  stakeholders and team members to jump on the social networks? Pam Moore, CEO & Founder of Marketing Nutz, full service social media, branding, digital marketing agency shares how to hand the challenge of getting your executives on twitter and other social networks. It is critical to set goals, objectives and get buy-in on your plan, versus only selling your CEO on social network platform.  Topics covered include how to g

Social Media Relationships, the Life Raft for Technology and Social Business Change

We wake up in the morning, one eye open and grab our mobile device. How do I know you do such? Because 90% of people have their mobile device within arms reach 100% of the time. Even though you may not want to admit it, chances are you have at minimum a slight addiction problem to technology,shiny objects, Twitter birds and social networks of any and all flavors. If you don't, congratulations! Chances are you are in the minority if you are reading this blog post and listening to this podcast!

Social Media Communities - Build, Grow, Nurture and Sustain

How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities? It takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science. Just as building relationships with human beings one to one takes time, nurturing communities to earn the support and develop loyal tribes of brand evangelists takes even more time. Many marketing and business leaders wrongly assume they can simply

Brand Humanization: Social Media Authenticity vs Transparency

Social media brand humanization requires both art and science. It is important to understand the difference between authenticity and transparency to nurture relationships and earn trust of brand evangelists.  In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, full service social branding, digital marketing, conversion optimization agency and Forbes Top 10 Social Media Power Influencer explains the difference between authenticity and transparency and why it is impor

The Social Employee: Ignite Employees to Brand Advocates

Marketing and business leaders are struggling with how to best leverage social media to increase brand awareness, grow revenue, establish thought leadership and more. They want to humanize their brand but are doing such via technology and networks that make them less human versus more. What are they missing? They are missing the greatest opportunity right within the walls of their corporation. Employees can be your most loyal brand advocates if you simply take the time to invest in them. Buildi

How to Develop Social Business Strategy and Social Media Plan

Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology. The goal is not to "do social media" but instead to be socially relevant. From a business perspective a goal is to build and implement a social business program that is sustainable and can help nurture relationships for both the short and long term. Obtaining buy-in from needed stakeholders is critical for suc

Manage Social Media Brand Risk & Stomp Fear of Starting

Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn't be further from the truth. There is no opt-out button associated with social media. Chances are high that for the majority of brands, there is already a conversation happening in their honor, regardless if the brand chooses to join the conversation and contribute in a me

How Small Business Can Win In a Big Business World

For small business, startups, entrepreneurs, and even "corporatepreneurs" within larger organizations, knowing the right levers to pull to gain competitive advantage can make all the difference in winning or losing. Small businesses, startups and entrepreneurs can leverage their agility, quick decision making, personal branding, niche marketing and more to knock the socks off their competition. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full servic

Why Personal Branding is a Requirement Not an Option

In today's socially connected world and 1:1 constant communication 365 days of the year, human to human communication is at the core of business and life. The heartbeat of social media is humans. The goal for businesses and the people within them is not to "do social" but to be social. Even "being social" is often not enough. We must be socially relevant. In this episode Pam Moore, CEO Founder of Marketing Nutz, full service social business, digital marketing, conversion optimization agency ex

Social Business, Only Guarantee is Change!

The only guarantee in social business is change. The landscape and ecosystem is changing with every step we take. It's becoming harder and harder for even the smartest marketers and business leaders to find stable ground for which to build their business. We must realize that change is the new constant. Accepting this fact and embracing the change with a positive mental and business mindset will make or separate the successful business from the failing. We must accept an increased level of ris

009: Why Your Blog Sucks and How to Fix it

You launched a blog. You spent a ton of time on it. You may have built it yourself or paid some serious bucks to a designer or developer to build it for you. You had big dreams. You had big plans. You envisioned a blog rockin' with amazing content, engagement, community and of course new business leads. The only problem is that none of this happened. Bottom line, your blog sucks and you don't know what to do about it. In this episode Pam Moore, CEO and Founder Marketing Nutz, social brand, digit

Email marketing is NOT dead! Or is it?

Generate leads and nurture relationships with email marketing. Know your customer, and provide content to help them solve business problems and achieve goals. Pam Moore CEO Founder Marketing Nutz shares 10 best practices to help you achieve results, grow your email subscriber list and meet your business goals by integrating email marketing into your customer acquisition strategies and tactics and social media and online marketing efforts.

Creating a Content Marketing Framework, Plan to Zooms Business Results

Content marketing is one of the hottest buzzwords around. However, don't be fooled by the buzz. It's not just a trend nor is it something that is going away anytime soon. Content marketing was not invented via social media and it's not going away even if Facebook or Google decide to close up shop and call it a day. The days of creating corporate collateral that talks in gibberish nobody wants to read are done. Also gone are the days of throwing the content spaghetti at the wall and hoping it s

006: Unplug to Live Life Zoomed Real-Time

90% of mobile phone users keep their device within arms reach 100% of the time. In this special "Sunday Weekend edition" of the Social Zoom Factor podcast, Pam Moore shares how her family has learned to unplug and live in the moment. We must take time to rejuvenate to reinvigorate our lives and business.  Pam Moore is CEO and Founder, Marketing Nutz, social media, branding, digital marketing and conversion optimization agency.

Brand Humanization in a Nutshell

Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about? Or is it more? Is it something that brands should take the time to understand? The short answer is no, it's not just a fancy word used by lazy marketers. Brand humanization can help organizations of all sizes better connect with their audience, nurture valuable relationships and achieve their business goals.  In this 5 minute Social Zoom Factor "Take 5" episode Pam Moore, C

Do You Know Your Social Media Community & Audience?

Have you been spinning your wheels when it comes to social media, content marketing, digital marketing, branding and online marketing? Are you spending loads of time creating content, engaging with your community, posting to the social networks yet the return on your investment is not in sight? Do you really know your audience? Do you know what they need and want from you? What keeps them up at night? What problems do they have that you can help solve? Are you creating content that satisfies t

003: Get Your Social Media Budget Approved

You can have the greatest social media marketing plan on the planet but if you don't have resource and budget to implement it's a wasted effort. In this episode Pam Moore shares strategies, best practices and tactics for entrepreneurs, marketing and business leaders to obtain buy-in , support and budget allocation for their planned efforts integrating social media into the business. Pam is CEO and founder Marketing Nutz, a full service social media, digital marketing, branding, and conversion op

Stomp Random Acts of Marketing and Social Media

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Welcome to Our Show Plus How to Stomp Random Acts of Marketing

Social Zoom Factor helps entrepreneurs, marketing and business leaders in startups to enterprise organizations integrate social media, powerful branding, and digital marketing to zoom results. In this episode Pam Moore explains why she started Social Zoom Factor, why and how she left a 15 year successful corporate career to become an entrepreneur and also 4 signs to identify Random Acts of Marketing!