Strategy + Action
Media Leads
This show was built to be the ultimate resource for expert coaches and consultants like you to build your brand, grab the attention you deserve, and break out of the murky waters of sameness. You'll learn how the top consultants are growing their businesses and get access to the latest tools and resources so you can save your time and energy for doing the work that matters - serving your clients. Welcome to Strategy + Action.
Ep98 Priscilla McKinney - Competition Is Killing Your Business. Start Collaborating for Massive Success
In this insightful episode, host Jason Croft and his guest Priscilla McKinney dive deep into the power of collaboration. They break down the three essential elements that make true collaboration work - having something to win and lose, openly sharing goals, and a genuine desire to achieve a win-win. Priscilla shares candid stories and actionable tips on letting go of the competition mindset. She illustrates how an abundance mindset allows businesses and individuals to exponentially grow through
Jul 25, 2024 • 51:50
Ep97 Bill Kenney - The Power of Perception: Brand is Your Strongest B2B Lever
B2B branding isn't boring - it's a goldmine waiting to be tapped. In this episode of Strategy + Action, host Jason Croft sits down with Bill Kenney, CEO of Focus Lab and Odi, to explore the often misunderstood world of B2B branding. Bill shares his journey from small-town art kid to brand agency founder, working with tech companies from seed stage to IPO. He breaks down why branding matters, especially in the B2B space where many companies are afraid to stand out. Jason and Bill dive into: • Why
Jul 17, 2024 • 1:17:14
Ep96 Fred Barber - The Suburbs are Killing You (Here's How to Escape)
In this eye-opening episode of Strategy + Action, host Jason Croft sits down with Fred Barber, author of the groundbreaking book "Lifescapes," to discuss how the suburban lifestyle is slowly killing Americans – and what you can do about it. Fred reveals shocking statistics, like how sitting for long hours can lead to dementia, diabetes, and cardiovascular disease. He explains how the sedentary suburban lifestyle, where you have to drive everywhere, is worse for your health than smokin
May 28, 2024 • 49:08
Ep95 Reagan Cannon - How Relational Courage Helps Women Break Through to Executive Leadership
If you're a woman feeling stuck in your corporate career, this episode is a must-listen. Reagan Cannon, former Amazon and AT&T executive turned entrepreneur, gets brutally honest about why so many talented women get left behind on the climb to the C-suite. The reason? A lack of what Reagan calls "relational courage." After leading a nationwide research study on the barriers holding women back from executive roles, Reagan discovered that women often wait for confidence before ta
May 23, 2024 • 54:20
Ep94 Clay Hicks - The Mindset Shift To Change How You Think About Networking Forever
What if we told you the key to scaling your business is not complicated marketing tactics or big budgets, but simple human connection? In this captivating episode, Jason Croft sits down with Clay Hicks, the founder of H7 - a rapidly expanding B2B networking platform with members in 45 states, as well as Canada, Australia, England, Croatia, El Salvador, Columbia, Philippines, Italy, and India. Clay shares the powerful mindset shift that allowed him to grow from a single location in Cincinnati t
Mar 14, 2024 • 39:05
Ep93 Chad E. Foster - Building Resiliency and What to Do With It
What if your biggest setback was actually your biggest advantage? In this episode of Strategy + Action, host Jason Croft sits down with Chad E. Foster, a man who refused to be defined by his circumstances. Diagnosed with a condition that left him blind by the age of 21, Chad's story could have been one of despair. Instead, it's a narrative of triumph, a journey from victim to visionary. Chad doesn't just share his story; he dissects the very fabric of resilience, offering listeners
Feb 22, 2024 • 47:30
Ep92 Becky Jolly - Outsourcing Your Social While Maintaining Your Brand Voice
One of the biggest challenges in outsourcing your social media content or your client's content is keeping your "voice" when someone else is creating it. In this information-packed episode of Strategy + Action, host Jason Croft digs deep with entrepreneur Becky Jolly on the ins and outs of outsourcing social media and content creation. Jason sets the stage by asking Becky about her journey into social media marketing and how she "found" herself as an entrepreneur after di
Feb 17, 2024 • 35:26
Outsourcing Your Social While Maintaining Your Voice - Becky Jolly | Strategy + Action
One of the biggest challenges in outsourcing your social media content or your client's content is keeping your "voice" when someone else is creating it. In this information-packed episode of Strategy + Action, host Jason Croft digs deep with entrepreneur Becky Jolly on the ins and outs of outsourcing social media and content creation. Jason sets the stage by asking Becky about her journey into social media marketing and how she "found" herself as an entrepreneur after discovering a knack, pass
Jan 12, 2024 • 35:26
Ep91 Deborah Southgate - Overcome Your Biggest Challenges (Turn Them Into Projects)
In this insightful episode of Strategy + Action, host Jason Croft has an in-depth conversation with Deborah Southgate about applying project management principles to personal development. Jason sets the stage by sharing how he met Deborah in the Brand Builders Group community and was impressed by her unique approach to coaching people through major life changes. Deborah then shares her powerful personal story of reaching a low point in her late twenties when her health, relationships, and work
Nov 7, 2023 • 44:07
Ep90 Nick Kennedy - The Audacity to be Successful
Welcome to Episode 90 of "Strategy + Action" with your host, Jason Croft. In this captivating interview, we dive deep into the incredible entrepreneurial journey of the remarkable Nick Kennedy. In the first half of this power-packed podcast, Nick shares his awe-inspiring journey, starting very simply as a college student selling pancakes out of his dorm room. A keen problem solver from the outset, Nick realized he could create solutions and help others along the way. He takes us throu
Oct 18, 2023 • 47:45
Ep89 Elle Petrillo - Elevate Your Personal Brand and Skyrocket Sales
Are you ready to supercharge your personal brand and take your business to the next level? In this insightful episode of Strategy + Action, host Jason Croft sits down with the wonderful Elle Petrillo, a branding and sales expert from Brand Builders Group. Together, they dive deep into the world of personal branding and sales strategies that can transform your entrepreneurial journey. In the first part of the interview, Elle shares her invaluable insights into personal branding and its paramount
Oct 10, 2023 • 42:27
Ep88 Andrew L. Anderson - Unlocking Your Ultimate Purpose: Discover Your Life Mission
Explore the profound journey of self-discovery and discovering purpose in life in this captivating episode of Strategy + Action with host Jason Croft and guest Andrew L. Anderson! In the first half of this thought-provoking episode, they dig into the power of creating a life's mission, unraveling its multifaceted layers and its profound connection to ideas like legacy and creativity. Andrew Anderson shares his remarkable journey from never envisioning himself as an author to an awe-inspir
Oct 3, 2023 • 51:42
Ep87 Aaron Walker - Building a Business That Transforms Lives
🚀 The Mastermind Movement: Transforming Lives and Businesses Worldwide 🌎 Author, speaker, coach, business owner, and family man Aaron Walker is on the show today. If you don't yet know "Big A", well you're in for a treat. From a first meeting and mastermind with Dave Ramsey, Aaron's trajectory in life was forever shifted and led him to the massive impact he's had today on hundreds of men's lives (and their families). He was encouraged by a mastermind member
Sep 19, 2023 • 52:40
Ep86 Marlana Semenza - Teaching Others How to Think of Us
"If you don't teach people how to think of you, then they'll make it up on their own." In this episode of Strategy + Action, the wonderful Marlana Semenza, a photographer and visual strategist, and I dive deep into the power of visuals in building a strong brand image. 📸 Marlana explores the difference between a documenting approach and a storytelling approach in photography, emphasizing the importance of conveying a message or story through images on a website. 🌟 Key Take
Aug 8, 2023 • 35:18
Ep85 Eric Ryan - How to Break Free from Boring Marketing (especially on LinkedIn)
"You can't get anyone to do anything until you get their attention first." America's Sweetheart Eric Ryan is on the show today! And we're talking all about his mission in life to shake business owners into not making boring marketing on LinkedIn (I think his Manifesto is in the works). For some reason, when it comes to creating content to showcase our companies, our default as business owners is too often to "play it safe". But if we don't do something dif
Aug 7, 2023 • 34:21
Ep84 Randall Craig - How to Show Up as a Thought Leader (and not just an expert)
Today on the show, Strategy + Action = Developing Trust and True Thought Leadership to Grow Your Business Get ready for an extraordinary episode of Strategy + Action with our incredible guest, Randall Craig, alongside your dynamic host, Jason Croft! Randall Craig is a master at transforming organizations, particularly the big players in today's business landscape. He's here to share his wisdom, experience, and groundbreaking insights. 🚀 Our conversation kicks off with a captivating e
Jul 11, 2023 • 45:14
Ep83 Lydia Sugarman - RevOps Power and Running Your Business from a Single Login
Today on the show, Strategy + Action = RevOps and Running Your Business from a Single Login Welcome to Strategy + Action with your host Jason Croft! In this episode, Jason interviews Lydia Sugarman. Lydia is the CEO of Venntive, a robust software that delivers a complete, seamlessly integrated RevOps CRM solution, designed to support your business now and enable scaling up to enterprise. 📊 The core functionality of Lydia's company, Venntive, is a Customer Relationship Management (CRM
Jul 9, 2023 • 32:17
Ep82 Bodhi Aldridge - Creating a Path to Freedom Through the Power of Commitment
Today on the show, Strategy + Action = Creating Alignment and the Path to Freedom Through Commitment 🔥 Get Aligned, Find Freedom, and Create Presence! 🔥 Welcome to another mind-blowing episode of Strategy + Action with your host, Jason Croft! Today, we have an extraordinary guest who will ignite your spirit and transform your life. Get ready to dive into a captivating conversation that will leave you inspired and motivated to take action! In this episode, we are joined by the phenomenal Bod
Jun 15, 2023 • 1:18:25
Ep81 Dena Woulfe - Discovering Hidden Health Solutions & Building a Powerful Network
Today on the show, Strategy + Action = Hidden Solutions and Powerful Networking Coaches and consultants can be instrumental in finding the hidden causes of problems in your business. Dena does that with your health. Welcome to another episode of Strategy + Action, where we bring you insights from experts in wide-ranging disciplines. I'm your host, Jason Croft, and today we have the pleasure of welcoming Dena Woulfe to the show. Dena is an expert in identifying hidden health problems and pr
Apr 27, 2023 • 38:34
Ep80 Chris Felton - How to Overcome Your Money Challenges and Shift the Story
Today on the show, Strategy + Action = Knowing What to Change When Nothing is Working In today's episode, we dive into a topic that many of us can relate to: the moment when we realize that what we've been doing isn't working. Whether it's in our personal or professional lives, we can find ourselves stuck in a rut, endlessly optimistic that things will get better if we just keep pushing harder. Our guest, Chris Felton, is a seven-figure entrepreneur, bestselling author, and coa
Apr 18, 2023 • 45:58
Ep79 Kim Lebbing - Getting Through Mental Barriers in a Single Session to Transform Your Business
Today on the show, Strategy + Action = Transforming Your Business in One Session In this episode of Strategy + Action, host Jason Croft sits down with mindset coach, Kim Lebbing to discuss the idea of overcoming blocks in business that prevent growth and progress. Kim has an amazing and unique approach to addressing these blocks and has helped countless clients completely transform their businesses and personal lives in just a single session with her. During the episode, Kim shares stories
Apr 13, 2023 • 45:28
Ep78 Adam Kasix - How to Overcome Deep-rooted Frustration
Today on the show, Strategy + Action = Overcoming Deep-Rooted Frustration In this episode, host Jason Croft and the wonderful Adam Kasix talk in depth about overcoming deep-rooted frustration in life that sits beneath the surface and is at the root of keeping us from reaching the heights we know we are meant for. They delve into the feeling of being stuck and the nagging frustration that can come from not pursuing what you really want in life, whether it's a professional or personal goal.
Apr 10, 2023 • 47:39
Ep77 Jürgen Strauss - Transforming Your Business and Life with Podcasting
Today on the show, Strategy + Action = Transforming Your Life and Business with Podcasting In this episode, Jason welcomes Jürgen Strauss, a podcasting expert and host of the Innovabuzz podcast, to discuss the transformative power of podcasting in both life and business. While podcasting is a great way to build your client base and invite ideal clients as guests, there are also so many ancillary benefits to starting a podcast, including the opportunity to meet amazing people and build a commu
Apr 6, 2023 • 38:54
Ep76 Ernesto Mandowsky - How to Embrace the Chaos and Tame it with Systems
Today on the show, Strategy + Action = Taming the Chaos as a Solopreneur In this episode, host Jason Croft invites Ernesto Mandowsky to discuss the challenges of being a solopreneur and how to manage the chaos that comes with it. Mandowsky shares his insights on embracing chaos and developing systems and processes to manage it effectively. He also shares his personal journey of helping entrepreneurs grow their businesses while maintaining a healthy work-life balance. This conversation is a
Mar 30, 2023 • 38:41
Ep75 Janet E Johnson - Catapulting Your Success with Expert Advertising
Today on the show, Strategy + Action = Catapulting Your Growth with Expert Advertising In this episode of Strategy + Action, host Jason Croft welcomes Janet E Johnson, an expert in online advertising, specifically Facebook, Instagram, and TikTok ads. Together, they dive into the world of digital advertising and explore what it takes to create successful ad campaigns. Janet and her team are constantly working with clients to create and test new ad strategies, and she shares her insights on what
Mar 27, 2023 • 37:41
Ep74 Maxine Cunningham - Connecting the World with the First Knowledge Marketplace
Today on the show, Strategy + Action = Connecting the WorldWelcome to Strategy + Action, the podcast where we bring you inspiring stories and insights from experts who are making a difference in the world. In this episode, we are thrilled to have Maxine Cunningham as our guest. Maxine is the co-founder and CEO of Pick My Brain, a platform that facilitates conversations and connections between people from all over the world. Her mission is to enable 10 million conversations, and she's well o
Mar 21, 2023 • 1:02:09
Ep73 Anke Herrmann - Realizing When Tech is the Least of Your Problems
Welcome to episode 73 of Strategy + Action, where we explore the intersection of business strategy and action with industry experts. In today's episode, we have the pleasure of speaking with Anke Herrmann, an author, business coach, and online tech mentor. We dig in deep on today's topic: Tech is the Least of Your Problems, delving into the misconception that many entrepreneurs have when building their business online. They often believe that technology is the biggest obstacle to success, but in
Mar 17, 2023 • 34:05
Ep72 Markus Kaulius - The Staggering Power of Getting 1% Better
Today on the show, Strategy + Action = The Staggering Power of 1% Better I am beyond excited to have Markus Kaulius as our guest today. Markus is the CEO of the sports nutrition powerhouse, Magnum Nutraceuticals which he built from the ground up over the last 18 years. He is also an incredible leader and global speaker, helping high achievers find fulfillment beyond career success and guiding them toward living a truly meaningful life. With his unique perspective and vast ex
Mar 15, 2023 • 45:08
Ep71 Frank Agin - How to Network Intentionally and Build a Business Around Connection
Today on the show, Strategy + Action = How to Build a Business Around Connection Our very special guest, Frank Agin, has built an entire business around the skill of connecting and networking. I've been amazed by his intentional and crafted approach to understanding whom people are looking for in their business and how he can connect them. Frank is the president of AmSpirit Business Connections, which empowers entrepreneurs, sales representatives, and professionals to become succes
Mar 13, 2023 • 47:30
Ep70 Joe Blackburn - How to Embrace Risk to Grow Your Business
Today on the show, Strategy + Action = Taking a Risk for Your Next Level of Growth In this episode, we have a very special guest - Joe Blackburn. Joe is an expert in helping his clients bridge the gap from standard growth to expansive success. We dig into the topic of risk and how important it is to embrace it while getting consistent feedback from a trusted group of people around you. Joe shares his journey of leaving behind a lucrative and successful career of 20 years to pur
Mar 10, 2023 • 41:42
Ep69 Chris Michel - How to Stop the Self-Inflicted Harm of Your Sales Process
Today on the show, Strategy + Action = Stopping the Self-inflicted Harm of Your Sales Process Welcome to Strategy + Action, the show where we explore the intersection of intentional strategy and purposeful action. In this episode, we dive deep into the concept of self-inflicted harm in the sales process with guest Chris Michel. Chris is a sales and business coach, specializing in the HVAC and plumbing industries. He helps his clients to refine their sales processes and perfect their pitches to d
Mar 7, 2023 • 50:09
Ep68 Terry Bean - Connecting, Powerful Coaching, and Guiding the Next Generation
Today on the show, Strategy + Action = Connecting, Powerful Coaching, & Guiding the Next Generation In this episode, we welcome the amazing coach, speaker, and author Terry Bean to the show. Terry shares that even though how he markets and approaches his coaching practice may be unconventional to some, the results are powerful. We talk about how the best way to get results and progress faster is by going full speed in a direction and shifting course as necessary. Terr
Mar 3, 2023 • 33:53
Ep67 Robert Peterson - How to Create Happiness as an Entrepreneur
Today on the show, Strategy + Action = Cultivating Happiness as an Entrepreneur Robert Peterson is on the show today and we have a phenomenal conversation around the idea of happiness and what it means to really have that in your life as an entrepreneur. If you're working for someone else, all of these same things apply, but we find that as an entrepreneur, it's even harder to cultivate at times because there doesn't ever seem to be a time to "switch off". Especially if you haven't e
Feb 28, 2023 • 37:05
Ep66 Stu Heinecke - Create an Unfair Advantage in Your Business with Radical Weed-like Collaborations
Today on the show, Strategy + Action = The Unfair Advantage of Weed-like Collaboration In this episode, we sit down with Stu Heinecke and have an absolute blast discussing his latest book, "How to Grow Your Business Like a Weed." Stu is a Wall Street Journal cartoonist, the amazing author of "Get the Meeting" and "How to Get a Meeting with Anyone," and an incredible guy that I had the good fortune to meet on LinkedIn. We dig into the concept of radical collaboration and the importance of h
Feb 20, 2023 • 58:06
Ep65 Danielle Fitzpatrick Clark - How to Develop Influence to Impact the World
Today on the show, Strategy + Action = The Real Power of Influence Danielle Fitzpatrick Clark is on the show to join me in digging into the topic of influence. Danielle shares her unique perspective on the idea of having influence over herself and then moving through the world in a way that influences others. She has been involved in digital marketing for 15 years. Her company, Influence Builder, focuses on digital marketing and influencer marketing, with a further focus on building community. S
Feb 2, 2023 • 53:52
Ep64 Drew Deraney - How to Transform Lives By Solving Your Own Problem
Today on the show, Strategy + Action = Transforming Lives By Solving Your Own Problem In this powerful episode, I talk to Drew Deraney, a man who has faced his own struggles and is now on a mission to help others. Mental health can be a difficult and taboo subject for men, but Drew is breaking the mold and starting important conversations. As the founder of Men Supporting Men Collaboration Tribe, he is creating a safe and supportive space for men to express their emotions and seek
Feb 1, 2023 • 39:13
Ep63 Christine Burrows - The Power of Growth-minded Networking
Today on the show, Strategy + Action = The Power of Growth-minded Networking We're talking about a crucial aspect of growing your business as a consultant: networking. Finding the right kind of people to connect with can make all the difference in expanding your client base and building a successful business. But with so many options out there, it can be overwhelming to know where to go. That's why I'm excited to have Christine Burrows on the show to share her expertise on purposefu
Jan 26, 2023 • 33:09
Ep62 Ania Hulsman - How to Transition to Your Own Coaching Brand
Today on the show, Strategy + Action = Transitioning to Your Own Coaching Brand On today's episode, we have Ania Hulsman, an experienced Coach and Guide to business owners and founders who has spent several years honing her skills under a well-established brand and methodology. But now, she has stepped back out on her own and created her own unique style of coaching. Join us as we delve into Ania's story, including why she chose to spend part of her career under another banner, the
Jan 23, 2023 • 44:00
Ep61 James Shockley - Building Automation Into Your Sales and Marketing
James Shockley the founder of Marketing Mate is on the show today and we're talking all about bringing automation to your sales and marketing inside your business. With Marketing Mate, James helps coaches and consultants automate and streamline their sales and marketing processes. James and his team have developed a platform that goes beyond the typical CRM and helps automate repetitive tasks, freeing up time for more important and meaningful work. If you're a coach or consultant looking to stre
Jan 5, 2023 • 21:48
Ep60 Scott Aaron - The Power of Asking to Generate Leads on LinkedIn
Today on the show, Strategy + Action = How to Ask on LinkedIn I've got Scott Aaron on the show to discuss how to effectively ask on LinkedIn. From courses and masterminds to building trust and creating engagement on your posts, Scott shares his expertise on how to show up professionally online, specifically on LinkedIn. Don't miss this valuable conversation on the best ways to ask for what you want, whether it be a sale or simply more engagement with your content. Tune in for a wealth of k
Dec 27, 2022 • 42:17
Ep59 John Small Mountain Hill - How to Build a Sales Process for Real People
Today on the show, Strategy + Action = How to Build a Sales Process without Losing Your Humanity John "Small Mountain" Hill is back for a second appearance on the show. He's written a fantastic book called, Selling From Scratch. John is an amazing guy and phenomenal at training sales teams. So much of both his expertise and his love of building relationships comes through in his book. There was so much I wanted to dive into after reading it, but the number one thing was this idea
Dec 15, 2022 • 1:03:56
Ep58 Chris Bogue - Creating Effective, Mercifully Short (and Not Boring) Video Content
Today on the show, Strategy + Action = Creating (Mercifully Short) Videos That Aren't Boring Chris Bogue is on the show today we're talking about the power of creating short, quick, enjoyable videos out there, both on the content marketing side of things - posting on LinkedIn to grab attention and educate your audience, but especially in the sales process. Chris is a master at helping your message your prospects with these short little fantastic videos that are all about them. Chris does an amaz
Dec 8, 2022 • 1:00:27
Ep57 Robin Waite - Knowing Your Client's Pain and Charging What You're Worth
Today on the show, Strategy + Action = Knowing Your Client's Pain and Charging What You're Worth Robin Waite is on the show today. And we had an absolute blast talking through a couple of really key components to running a coaching and consulting practice. Or heck, even if you're a freelancer offering services per hour. We dig into really finding some solutions around that. And I say solutions because there's a problem if you're simply trading your time for money like that on a per-h
Nov 30, 2022 • 55:02
Ep56 Nkiruka Nwasokwa - Close Your Prospect Before They Even Know What You Sell
Today on the show, Strategy + Action = Closing Your Prospect Before They Know What You Sell "You can pique someone's interest all day. That doesn't mean that they're sold on the value of what you're offering." Nkiruka Nwasokwa is a Quantum Revenue Expert for consultants and coaches who have novel, groundbreaking services that are difficult to explain. She helps them increase their sales in a matter of days - or hours - just by using a Viral Product Pitch. It's extraordinary and mind
Nov 15, 2022 • 1:07:15
Ep55 Laban Ditchburn - The Cultivation of Courage
Today on the show, Strategy + Action = The Cultivation of Courage. Laban Ditchburn joins me on the show today and we're talking all about courage. Laban is a phenomenal guy whom I had the good fortune to meet a few weeks ago in Drew Deraney's Profit Compassion group. I jumped and grabbed his audiobook, Bet On You, which I highly recommend as well as his podcast, Become Your Own Superhero, where he interviews amazing people every week. Laban has overcome so much in his life, including about every
Nov 8, 2022 • 46:05
Ep54 Anshar Seraphim - How to Train Others to Enable Their Success
Today on the show, Strategy + Action = How to Train Others to Enable Success This is part three of our conversation with Anshar Seraphim. It has been a blast having this amazing, in-depth, giant conversation around all these topics with him. I encourage you to check out parts one and two - episodes 52 and 53 - of our conversation because there are a lot of contexts there that we're bringing together in part three here. There's a lot of education that went into Part One and Part
Oct 25, 2022 • 30:39
Ep53 Anshar Seraphim - The Real Power of Personality Types
Today on the show, Strategy + Action = The Real Power of Personality Types Welcome to Episode 53 of Strategy + Action. Today is part two of my interview with Anshar Seraphim. If you haven't checked out part one, make sure you go and do that because as much as you'll learn from Anshar in this episode, you'll have even more context around his expertise and some of the things leading into today's discussion. In this episode, we're digging into one of my favorite subjects that I first h
Oct 17, 2022 • 59:47
Ep52 Anshar Seraphim - How to Get Your Clients to Apply What You Teach
Today on the show, Strategy + Action = How to Get Your Clients to Apply What You Teach In this episode, and the next two episodes as well, we've got on Anshar Seraphim. I have had a blast getting to know Anshar over the last couple of months. I saw him in Steve Sims' interview and just was amazed at the subject matter of different personality types because all of that fascinates me. But then I got the chance to get to know Anshar and he is so knowledgeable and experienced in so many areas
Oct 12, 2022 • 1:02:12
Ep51 Jay Haussman - Crafting a Winning Offer
Today on the show, Strategy + Action = Crafting a Winning Offer We've got Jay Haussman on the show! Jay works with coaches, consultants, authors, and speakers ... helping these folks in the expert industry who are really focused on building their business online. What we dig into deep in today's episode is crafting a compelling offer. It's usually where he starts with someone. Sometimes they come to him for that specific help. Other times they come to him for his expertis
Oct 6, 2022 • 35:56
Ep50 Lisa Kipps-Brown - How to Thrive in Times of Transition
Today on the show, Strategy + Action = Thriving in Transition. Lisa Kipps-Brown joins me for this great discussion around helping people thrive in times of transition, whether that's being at a point in your business where something major has to change in order for it to stay open, or if you find change being thrust upon your industry. Lisa's expertise is guiding people through those kinds of changes. She certainly works with entrepreneurs, usually. But even with th
Oct 4, 2022 • 35:44
Ep49 Jeremy Blubaugh - Using Personalization to Expand Your Business
Welcome to Ep49 of Strategy + Action. Jeremy Blubaugh is on the show today and we dig in around this concept of personalization, particularly when it comes to outreach and trying to break through the noise as a sales rep or business owner. So often we find ourselves struggling for a chance to simply sit across from that prospect whom you know you can help if you can just get the opportunity to connect with them and have a conversation. Jeremy's entire business and expertise are ar
Sep 27, 2022 • 37:25
Ep48 Larry Kaul - How to Find Real Clarity in Your Business
Larry Kaul is on the show today. I met Larry on LinkedIn like many of my guests lately. It's been a fantastic place to just really come alive and network with some amazing folks. And Larry is a great example of that. I had a blast having this conversation around the topic of clarity. It's such a foundational skill to be able to identify exactly what you want to accomplish. Today, we talk a lot about clarity when it comes to your business, both in starting one from s
Sep 13, 2022 • 41:52
Ep47 Andrew McKinney - Thriving on LinkedIn, Powerful Market Research, and Improving Customer Experience
Today on the show, Strategy + Action = The Power of Market Research & Thriving on LinkedIn I'm so excited to bring this episode to you. Andrew McKinney is on the show today. We have a phenomenal conversation around the really important and yet often overlooked topic of market research and the ways that it blends into the overall customer experience. There's really no excuse anymore, no matter how small or giant your company is to not take advantage of this integral part of under
Aug 29, 2022 • 1:00:53
Ep46 Jane Paterson - Developing Your Speaking Superpowers
Today we've got Jane Patterson on the show, having an amazing conversation all around communication. She is an absolute expert in giving people the tips and strategies to communicate better, whether that's speaking from the stage, doing well in a job interview, or talking with your kids at home. But her genius goes so much deeper than that for folks by addressing what's actually stopping them from communicating in the first place. And that is a big aspect of this conversation and to the subject
Aug 23, 2022 • 45:32
Ep45 Taylorr Payne - Creating the Systems to Scale Your Expert Business
Today on the show, Strategy + Action = Running Your Expert Business with Systems Taylorr Payne is with us today from SpeakerFlow. He and his business partner Austin Grammon have created this amazing solution for experts - speakers, coaches, consultants, and authors at all levels of their business. The folks they serve are successful in what they're doing, but they often don't have the systems to run the business aspect of what they're doing or to truly scale. What Taylorr and his
Aug 17, 2022 • 41:58
Ep44 Jake Thompson - The Power of Consistency
Today on the show, Strategy + Action = The Power of Consistency Jake Thompson and I just had a phenomenal conversation. I'm so excited to bring this to you. We cover so many topics in this one! Usually, on the show, we like to kind of dig in around one main theme. And my idea going into this was to talk about how to take consistent steps to get you to your end goal. And we definitely get there in this one. But we talk about so many aspects of how Jake helps people. He's got a b
Aug 8, 2022 • 1:01:36
Ep43 Dale Dupree - Bringing Humanity Back to Sales
Introducing the The Hardest Working Man on LinkedIn! In this episode, we learn how to make sales like an actual human being instead of some caricature of a salesperson who only thinks about the numbers. Dale Dupree is on the show and he is leading his own Sales Rebellion to change the way people think about sales and how salespeople operate. He is a creative genius when it comes to finding new and unique ways to break the norm and get the attention of his prospects. He uses his superpowers
Jul 26, 2022 • 59:31
Ep42 JD Gershbein - Developing Your LinkedIn Mindset
Today on the show, Strategy + Action = A LinkedIn Style Mindset JD Gershbein is on the show today and we dig into developing your LinkedIn Style. This goes beyond LinkedIn and really applies to all the ways you can show up online or offline. This gets into intentionality about when you're going to show up somewhere, what's your style? Not necessarily the "I'm going to be that person who just lights up the room and dressed impeccably," although that's always great to strive for
May 3, 2022 • 46:34
Ep41 Don Schmincke - A Scientific Approach to Business Transformation
Today on the show = A Scientific Approach to Business Transformation We're talking to Don Schmincke today. And his consulting specialty is really unique. At a quick glance, you think, "Oh, a business consultant goes in to help CEOs and their organizations to change and improve, etc." When you take just a little bit deeper dive, even past the books he's authored and the speaking engagements, you see how different his approach is. Don comes from the scientific research and academia sid
Apr 26, 2022 • 36:37
Ep40 Cameron Toth - How to Build Your Brand and Your Network with Live Video
Today on the show, Strategy + Action = Going Live to Build Your Brand and Your Network. In this episode, we've got Cameron Toth. He is doing an amazing show called Biz Dev Live on LinkedIn, as well as a one called the Master Connector Show with wonderful past guest, Steve Spiro. And they're both bringing it when it comes to showing up and doing these Live episodes on LinkedIn. It's such a powerful platform. The choice to be on camera and interview folks and have that kind of content going
Apr 21, 2022 • 1:00:42
Ep39 Brett Williams - Building a Client Portal for the Growth of Your Business
Today on the show, Strategy + Action = Building a Platform for the Growth of Your Business. Today, we're talking to Brett Williams, founder of RPAgency. He's put together not only a marketing agency but built this amazing platform, first, internally for his own use, and now he's built it out so that it's licensed to other folks. So if you want to start a marketing agency and kind of bring everything through there, there's a franchise model, there's a white label model. We also dig into what it w
Apr 19, 2022 • 37:45
Ep38 Jake Jordan - Developing a Community to Grow Your Business
Today on the show, Strategy + Action = Developing a Community to Grow Your Business Today we're talking community with Jake Jordan. I came across an article that he wrote on LinkedIn around Community and it gave me half an excuse to bring him on the show. Because there are 100 things I can talk to Jake about and we usually do when we get together. So I really wanted to talk to him today about this concept of community when it comes to building your business. And we're no
Apr 14, 2022 • 29:52
Ep37 Steve Spiro - The Power of Connecting Authentically
Today on the show, Strategy + Action = The Power of Connecting Authentically Steve Spiro is on the show today. And we dig into one of my favorite topics in the world, which is connecting. And we both use this term very purposefully and strategically because it goes far beyond what a lot of folks would a pile of simply networking: meeting new people, growing your business that way, etc. That is one part of Connecting, certainly. And for us, networking is not a "four-letter word". &nb
Apr 13, 2022 • 42:36
Ep36 Julian Placino - Recruiting with Strategic Content
Today on the show, Strategy + Action = Recruiting with Engaging Content. Julian Placino is on the show today. I've had the great fortune to know Julian for several years now from the beginnings of his show Pathways to Success, to leaving his full-time job to start his own company. We dig in specifically around the business he's created to help companies recruit at a level nobody else is doing ... ...in a way nobody else is doing, taking his amazing skills as a recruiter, a
Apr 4, 2022 • 31:23
Ep35 Craig Lillard - Building a Successful Company By Solving Your Own Problems
Today on the show, Strategy + Action = Solving Your Own Pain to Grow a Successful Company Today on the show, Strategy + Action = Solving Your Own Pain to Grow a Successful Company Today, I've got Craig Lillard on the show. His company is ClipScribe. It's an amazing tool for ... at its core, automatically putting subtitles onto your videos. Automatically generating those subtitles that go on there and all sorts of design features and things like that. And while that may so
Mar 3, 2022 • 40:29
Ep34 Dr. Kate Gilpin & Chris Mather - How to Effectively Work with the Air Force
Today on the show, Strategy + Action = Effectively Doing Business with the Air Force In this episode, I talk with Dr. Kate Gilpin and Chris Mather. They're with a program called APEX (Academic Partnership Engagement Experiment). APEX is administered by Parallax Advanced Research and is all about pairing entrepreneurs and universities with the Air Force. This is an exciting topic for me because I've had my eyes opened recently to all the new opportunities that are out there for entrepreneur
Feb 24, 2022 • 35:42
Ep33 Tim Clarke - Overcoming the Stigma of Mental Health at Work
Today on the show, Strategy + Action = Overcoming the Stigma of Mental Health in the Workplace We all need Connection in our lives to varying degrees. But when we're going through something difficult it's even more important. When we're dealing with some kind of mental illness or addiction ... it can mean the difference between life and death. Tim Clarke is on the show today. I am so impressed with not only the difficult journey he's been on but his passion and hard work to help othe
Feb 7, 2022 • 36:15
Ep32 Barbara Tunstall - Educating First for Better Sales
Today on the show, Strategy + Action = Educating First for Better Sales The amazing Barbara Tunstall is on the show today! A dear friend and incredible Connector in the Dallas, TX tech scene, Barbara is the first person to take on the dual roles of Executive Account Manager for both the Richardson Chamber of Commerce and Tech Titans - the technology association of North Texas. In addition to her extensive sales experience, Barbara is a lifelong learner especially when it comes to the latest tech
Jan 13, 2022 • 23:39
Ep31 Chintan Sutaria - Ingredients for a Successful Acquisition
Today on the show, Strategy + Action = Ingredients for a Successful Acquisition I am excited to bring this episode to you. I know I say that a lot, but I truly am. We've got Chintan Sutaria on the show today and his company, CalcuQuote is this incredible software company specialized in the space for contract manufacturers. I've been fortunate to know Chintan for several years now back from my Dallas startup days, and I've been so impressed with him. Not only starting thi
Dec 21, 2021 • 48:12
Ep30 Danny Galvez - Transformation, Gratitude, and the Strength of Service
Today on the show, Strategy + Action = Transformation, Gratitude, and the Strength of Service. It's one thing to believe in the idea of gratitude, helping people out, and living with energy. It's a whole different thing to be a shining example of it for everyone you come in contact with. Danny Galvez is one of those people (and I know hundreds of folks who would agree!). I fully believe that Danny's "giving" spirit and driving work ethic are what have attracted many of the seemingly imposs
Dec 7, 2021 • 49:40
Ep29 Jackie Bese - The Power of Innovative Marketing
Today on the show, Strategy + Action = Power of Innovative Marketing Today, we're talking to Jackie Bese. I'm so excited to have him on the show. I've known Jackie for several years now from Dallas and he is such a great guy. He's somebody who really knows marketing and has been running his agency, Atomic Design & Consulting, for almost 20 years now. I wanted him on the show to talk all things marketing. kind of narrowed it into inbound a little bit but we spe
Nov 17, 2021 • 46:49
Ep28 Garrin Bulani - Showing Up Like a Pro On Camera
Today on the show, Strategy + Action = Showing Up Like a Pro on Camera I had to add a little layer of style here today because I knew my guest was going to bring it, and he did! Garrin Bulani is on the show today, and with his company, Deskrig, he's helping all of us look better on camera. In this world of constant Zoom meetings, video content marketing, having to network remotely: appearance matters. How you show up matters. I think we all grasp that concept when we go to work
Oct 12, 2021 • 40:27
Ep27 Michelle Hecht - Purposeful Reinvention
Today on the show, Strategy + Action = Purposeful Reinvention I'm so excited to bring you this interview with Michelle Hecht. She is an incredible salesperson who has gone all-in on answering that "pull" from inside to finally own her superpower of teaching and guiding people on the "human" aspect of selling and doing business. I am so grateful to Michelle for allowing this conversation of reinvention to go to the deep level it deserves. Starting over (better said: "moving to your next lev
Oct 5, 2021 • 49:44
Ep26 JP Clement - Using the Power of Data for Marketing Innovation
Today on the show, Strategy + Action = Innovating Your Marketing with Data. I'm excited to bring you this interview with JP Clement. He is the CEO of Boomtime, a digital marketing agency with a hyperfocus on data. They are data centric in everything they do from the time a client comes on board, all the way through a campaign through, to six months down the road to the wrap-up of a client engagement and really digging into it. So many of the insights around their approach just
Sep 30, 2021 • 44:39
Ep25 Chris M Walker - Fast-Action as a Competitive Advantage
Today on the show, Strategy + Action = Using Fast-Action as a Competitive Advantage The great Chris M. Walker is on the show today! Chris is a powerhouse in the world of search engine optimization with his Superstar SEO brand and Superstar Academy. But in the last couple of years he has expanded his entrepreneurial empire rapidly. In fact that's what I want to talk to him about today - the speed of that expansion and how he's done it. From starting a massive freelancer marketplace, L
Sep 14, 2021 • 37:43
Ep24 David Shaw - Innovating with the Department of Defense
Today on the show, Strategy + Action = Innovating with the Department of Defense You probably aren't having daily conversations around spiral-based signal modulation. But I promise you, once you grasp the size of the impact it can have on our world, you're going to sit up and take notice. David Shaw is on the show today. He is a co-founder and the Chief Commercialization Officer at Astrapi, a National Science Foundation-funded company that is the leader in this revolutionary method o
Sep 9, 2021 • 43:48
Ep23 Robin Alex - Scaling the Unscalable in Business
Today on the show, Strategy + Action = Scaling the Unscalable As entrepreneurs running a single business, we're already pulled in multiple directions in our business and it's an ongoing struggle to carve out time for ourselves, our families, and our friends. So what happens when you have that next big idea or you're presented with that next opportunity and it's something you just can't let go of? We've brought one of our favorite people, Robin Alex on to talk about just that.&
Aug 31, 2021 • 34:18
Ep22 Shaun Clark - Dominating in SaaS with Focused Intention
Today on the show, Strategy + Action = Dominating an Industry with Focused Intention Shaun is a Co-founder of HighLevel, a full suite of white-label software solutions specifically for agencies. Johnathan and I recorded this episode with Shaun Clark a few months ago. The good thing about the delay in getting this episode out is that so many of the features we discuss with Shaun that are such game-changers to the industry are now out and being adopted at a massive rate. Shaun and his partne
Aug 18, 2021 • 31:46
Ep21 Will Crozier - The Life-Changing Power of Capital
Today on the show, Strategy + Action = The Life-Changing Power of Capital Will Crozier first created great wealth with real estate in Dallas, TX - building a lifestyle many would dream of. Then, in 2018, he shoved that life into a shipping container and moved with it to Manila. With his project Angel Capitalist, he's providing life-changing surgeries to children all over the Philippines, he's bought and is expanding an orphanage, finds and funds small businesses, and is leveraging his massive ne
Mar 10, 2021 • 43:58
Ep20 Craig Severinsen - Being a Great Leader to Be Great at Sales
Today on the show, Strategy + Action = Being Great at Sales Means Being a Great Leader Craig Severinsen is an incredible business coach who guides his clients on how to sell higher-ticket packages and do it from a place of confidence. He shows them how to go from being a service provider to being a business resource to their clients. Johnathan and I dig deep with Craig on the importance of showing up as a leader in your industry in order to truly serve your clients. We cover that and a floo
Mar 5, 2021 • 38:59
Ep19 Joel Lalgee - Building a Meaningful Presence on LinkedIn
Today on the show, Strategy + Action = Building a Meaningful Presence on LinkedIn Through purposeful, consistent action on LinkedIn, Joel Lalgee has built a huge network and massive engagement on just about every post he puts out. But he'll be the first to tell you that none of that matters nearly as much as the meaningful conversations he has every day with the people in that network. In fact, the reason he was able to grow so much on the platform is by putting himself out there fully and makin
Mar 4, 2021 • 42:55
Ep18 John Hill - Avoiding Entrepreneurial Blind Spots
Today on the show, Strategy + Action = Avoiding Entrepreneurial Blind Spots With twenty years in sales and a passion for developing systems, John Hill is a big fan of asking the right questions. He's now worked with enough entrepreneurs and sales professionals to realize that so many of them are the exact opposite - they avoid systems whenever possible and struggle to even discover what they don't know. This is where John has been able to bring his superpowers to the game of business and help so
Mar 3, 2021 • 54:12
Ep17 Cheri Garcia - Being Open for Second Chances
Today on the show, Strategy + Action = Being Open for Second Chances These days, the words "vulnerability" and "authentic" get thrown around as buzz words that we can lose sight of how important the actual meaning is behind each one. Our guest on the show today was the motivation behind doing an episode around this topic. Cheri Garcia is the epitome of how someone not only allows herself to be vulnerable by sharing her journey, but she weaves this idea throughout her personal life, her business,
Mar 2, 2021 • 41:03
Ep16 William Kopera - Purpose-Driven Profits
Today on the show, Strategy + Action = Purpose-Driven Profits William Kopera's origin story is like something from a movie. From growing up in South Africa and DJ'ing as a teenager to being a top club promoter in Dallas before he was legally allowed in those clubs - William has built a career around truly connecting with people and taking bold action. After a successful stretch at Drai's in Las Vegas, William is now taking those skills and applying them to his own marketing agency. He shares wit
Mar 2, 2021 • 32:06
Ep15 Tyler Bossetti - Leveraging Credit for Financial Freedom
Today on the show, Strategy + Action = Leveraging Credit For Freedom The word credit can summon feelings of anxiety, nervousness, and embarrassment. But, used correctly it can be the key to the expansion of our businesses and ultimately the financial freedom so many of us seek. Tyler Bossetti is the Co-founder of 0 Percent, which helps businesses get strategic financing, helping thousands of people leverage credit to change their lives. We dig into how critical it is to invest in
Feb 3, 2021 • 50:41
Ep14 Ryan Morgan - The Power of Automated E-Commerce
Today on the show, Strategy + Action = Automating eCommerce We all know the explosive growth e-commerce has been experiencing and that we "probably should be doing something" to take advantage of it. But where do you start? The idea of building a store and marketing it and what the heck do you sell? Our guest on the show today, Ryan Morgan, walks Johnathan and me through exactly how you can get started in this industry and how what he's offering to his clients at All Done Consulting - a ha
Jan 28, 2021 • 30:52
Ep13 Brad Benton - Custom Solutions to Win Over Your Clients
Strategy + Action = Custom Solutions to Win Over Your Clients Brad Benton is extraordinary at walking into a company and saving them massive amounts of money with his Managed Print & IT solutions at Xcel Office Solutions. Now more than ever, those dollars that Brad can help a company "find" are allowing companies to avoid layoffs and in some cases even keep their doors open. Adding to that, so many of businesses today have been forced into remote working situations but still have to comply w
Jan 14, 2021 • 29:36
Ep12 Brian Jenkins - Business Growth Through Personal Expansion
Today on the show, Strategy + Action = Business growth through personal expansion - we’re talking about how your business may be destroying your life. Brian Jenkins is on a mission to empower high-achieving people with big goals and who strive to be the stellar version of themselves. As a resident of the Canary Islands, he has a deep passion for promoting the growth in human potential. He finds over and over again that even when someone has achieved some success in business, a lot of
Dec 17, 2020 • 44:33
Ep11 Jaime Filer - Building Your Self-Worth to Grow Your Business
Today on the show, Strategy + Action = Building Your Self-Worth to Grow Your Business Our guest on the show today has trained over 1,500 clients over the course of 14 years. Every type of body, fitness goal, and/or competition type. Her specialty is creating high intensity, fat burning and/or muscle building workouts for you. Whatever your goal, she creates a custom program to get you there. But what Jaime Filer does for her clients goes so far beyond the physical. She understan
Dec 14, 2020 • 38:05
Ep9 Bobby Stocks - Going All-In for Explosive Growth
In this episode, Strategy + Action = Going All-in for Explosive Growth. Strap in and start taking notes. Johnathan and I are bringing you a Masterclass in entrepreneurship with Bobby Stocks. From “falling in to marketing” to generating millions of dollars per month in multiple endeavors, Bobby takes us through the evolution of his entrepreneurial journey. He walks us through the painful lessons of trying to do it all yourself and running too many companies at the same time, as well as the help h
Dec 10, 2020 • 1:09:53
Ep10 John Logar - Performance Mindset and Killing Ducks
Strategy + Action = A performance mindset and a plan for killing your ducks Just launching your business? Wanting to grow and expand your existing company? Here's the recipe: Watch this full interview with John Logar. Take action on what we cover with him. Then, tomorrow ... Wake up. Watch this full interview. Take action. You get the idea. John Logar is a legendary consultant, coach, and agency owner responsible for the success of many of the top consultants and marketer
Dec 10, 2020 • 1:12:53
Ep8 Black Ginger - The Show is Working - Connecting is Our Oxygen
In this episode, Johnathan and Jason walk through some of the amazing stories they've heard so far from their guests, the powerful folks they have coming up, and how this show is thriving as the extension of both of their superpowers - intentional connecting and solving problems.
Nov 11, 2020 • 11:12
Ep7 Roberto Inetti - The Power of Speed in Business
In this episode of Strategy + Action = The Power of Speed in Business Two years ago at a One Million Cups event at Nadim Ahmed’s Venture X space in Dallas, TX, I saw our guest stand up and present the concept of his new company, ROBOAMP, and the solution it provided - a massively improved mobile web experience. Roberto Inetti has gone on to build that company up to ten employees, a solid client base, a recent round of funding, and an astounding first place prize at a pitch competition sponsore
Nov 5, 2020 • 30:10
Ep6 Laura Garza - Winning 2020 with Multiple Streams of Income
Today on the show, Strategy + Action = Winning 2020 with Multiple Streams of Income Johnathan and I had an absolute blast with Laura Garza in this episode. A master networker and serial entrepreneur, Laura walks us through the incredible work ethic and the strategic growth plan she used to build up a huge insurance agency, start an e-commerce business, and even launch an Air BNB property that was booked months in advance after a couple of weeks on the market. Laura is the epitome of focused
Nov 4, 2020 • 40:20
Ep5 Nadim Ahmed - The Future of Coworking
In this episode, Strategy + Action = The future of coworking. Today, we are diving into what the next evolution of coworking could look like with Nadim Ahmed. Two years ago, Nadim became the first franchise owner of Venture X, with a stunning location in the Galleria area of North Dallas. We talk about what drew him to coworking, the specialty that Venture X offers, and how he’s been navigating the business during Covid. Nadim has already done an amazing job of building a real sense of
Oct 27, 2020 • 34:28
Ep4 Roshan P. Vani - Niching Down to Make a Global Impact
Strategy + Action = Niching down for a global impact It takes a sharp mind to start out as an Electrical Engineer, become an accomplished Project and Risk Management professional for a Fortune 500 company and then start your own consulting and management firm focused on guiding lenders and owner teams on global projects. But it takes a powerful vision to only work on projects that reduces carbon intensity in the world. That’s exactly what our guest on the show today has done. With his co-f
Oct 6, 2020 • 40:40
Ep3 Stephen Olmon - Building a Thriving Business Ecosystem
Today on the show, Strategy + Action = A thriving business ecosystem Stephen Olmon is on the show today! Stephen is a former Management Consultant with KPMG and the former Director of Business Development for the healthcare SaaS company, SimpleLTC. I got to know Stephen very well over the last few years at the Tuesday morning coffee meetup, where Stephen co-hosted with me for a while. I am always impressed with the insights he brings to every business discussion we’ve ever had. I’ve watched him
Sep 18, 2020 • 31:01
Ep2 John Selzer - Launching a Viable Startup
On today’s show, Strategy + Action = The Keys to Launching a Viable Startup I’m excited to bring you John Selzer to the show today. John is truly the embodiment of his LinkedIn headline - Helping Companies and Founders Realize Their Vision. While broad in scope, that description matches what’s at the heart of everything John does. He’s built a consulting firm, Septariate, around this mission. He’s an executive volunteer for the Prison Entrepreneurship Program to extend the miss
Sep 17, 2020 • 40:22
Ep1 Raj Daniels - Building a World-class Network
On Ep1 with Raj Daniels, Strategy + Action = A massive network and becoming a world-class Connector. We’re honored to have Raj Daniels on the first episode of Strategy + Action. He is the perfect person to speak to our topic today of building a meaningful, strong network of people and how that turns into a bigger life, a better business, and a rich legacy. Raj is currently the Director of Strategic Partnerships and Sustainability Initiatives at Nexus PMG, a management and consulting fi
Sep 8, 2020 • 35:05
