Note To Future Me
Circle270Media Podcast Consultants
Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as...
The HIGH ROI of Email Newsletters for Podcasters
Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor.Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience. 1) Strengthen the Relationship Between You and Your Listeners2) Convert Subscribers to Listeners3) Share Additional Content with Your SubscribersPodcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself
Revised Best Times To Send Your Emails in 2023
The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans. They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: Which day of the week is everyone sending their campaigns? Email marketers favor Thursday (closely followed by Wednesday) for sending out th
Grow Your Business Podcast Session Announcement
Has your business considered podcasting?Or is your current business podcast not growing your brand?Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast!You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters.+ Why are podcast websites so important?+ What makes your podcast unique on social media?+ What does monetizing your podcast really mean?+ Why should your choice of p
My Tips for Better Podcast Marketing
As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement.Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not working, for podcasters. Whether they are my podcast clients, or I see and hear comments made by ot
YouTube Podcasts and YouTube SEO
Google is finally cleaning up its product portfolio and merging services that just make sense to merge.YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page.The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. This is all part of a slow rollout plan, which looks like a major p
Why Podcasting Is The Future For Your Business
Podcasting Is The Future For Your BusinessPodcasts can be used for many different areas of business.In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business.Traffic GenerationNot only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think about what your ideal target market wants to hear from you in 10, 15, 20, or 30 minutes. It’s as if you’re talking to them one-to-one and they’re absor
To Charge or Not To Charge Your Podcast Guests
It is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. The disclosures around that exchange aren’t always clear or even existent. The broader podcast industry hasn’t discussed standards around disclosures, and some podcasters don’t know this is happening.The concern many podcasters are expressing is that it taints the medium. That "we are going astray from the core podcasting values that built this space."Or are we now maturing as a
Tips To Get More Listeners
Here as some tips for you to implement to get your podcast listened to by more people.Invest in the best quality audioYou’ve heard this one before but it bears repeating. Don’t underestimate the importance of quality audio production. Services like Circle270Media Podcast Consultants can support you with making sure you have the best sounding podcast your budget can afford. If it’s difficult for your audience to listen to your podcast… they’ll stop listening to your podcast. Release consiste
Where To Promote Your Podcast
Your podcast has an audience - it’s just a matter of finding it. And the easiest way to do so is to promote your podcast. But where do you start? Let's get you started with this episode.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk
The Truths About Podcast Monetization
Some interesting results from a study done by Improve Podcasts, conducted as an online survey in Q1 2021 and received responses from 1,076 people who self-identified as podcasters, the majority of whom were located in the U.S.Why I want to spotlight this study is this - many of the podcasting statistics were surprising. But also shed a lot of light on the current state of podcasting, and points toward new future trends.Here are the TOP 12 Actionable Highlights, Trends, and Podcasting Statistics.
Getting Noticed in the Podcast Clutter
How do you cut through the clutter uh of over a million podcasts, compete with the big players, and drive leads to your business?In just 9 minutes you'll find out.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a conte
Taking A Break From Podcasting Deep Dive
Take a break - it's ok. I talk more about my break, and why you should not feel guilty about your occasional breaks.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media P
How To Become A Happier Podcaster
This is not one of those episodes on how to grow your podcast audience and make lots of money from your podcast. You’ll find that “advice” (and I put that in air quotes) on that elsewhere. Here are some ideas on how to develop a healthy and rewarding relationship with your podcast. A few episodes ago I put together some ideas on how to avoid podfading. This episode is for you if…don’t want to get frustrated after a few monthsyou record and publish a podcast and it often feels like a b
What Are Five Essential Things That Make A Good Podcast?
As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast.Is “it” your voice?Is it entertaining?Is it informative?Is it edited?Is it good?Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months.&nbs
More Thoughts On How To Avoid Podfading
Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. January is one of the most popular months to start a podcast. But what happens to those podcasts in February or March?This is when podfading starts.Here are more thoughts on how to avoid podfading, whether you’re just about to begin podcasting or already have been for a while.Know the reason why you're podcasting to avoid podfadingIf you just want to build a following or have profit as an end goal,
How To Avoid Podfading
Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. With the reasons wide-ranging, they usually fall into one of the following categories.Lack of any planningTopics that are focusing on the wrong areasExpectations that are unrealisticOver-complicating the processHow To Avoid PodfadingIt's all about building on a solid plan and creating a sustainable content creation methodYou need to know why you want to podcast,who you want to reach with your
A Better "Podcast Guest Pitch" Process
There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements:Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it.Check for a "guest submission" process before pitching. If there is one, follow it.Focus your guest pitch on a specific solution for the audience. What can you do for this audience?Be detailed
How To Monetize Your Podcast with Local Businesses
A new study (Q4 2021) from Borrel Associates shows small to medium-sized local businesses are aware of podcast advertising but need to be educated on how to purchase podcasts ads. Podcasters are in a prime position to do this, more so than radio account executives. I hope my insights from 35+ years in radio show you the opportunities you have right now.Nearly four in ten local advertisers (38%) say they advertised on local radio in the past 12 months, more than double the portion that bought st
Basics To Build Momentum And Interest In Your Podcast
So you’re struggling to build momentum and continued interest around your podcast. The most difficult thing for many people is that it takes time to grow an audience. Podcasters want "instant gratification," and get frustrated and lose interest when their show isn't an immediate success.Let’s review 7 basic ways to build momentum and continued interest around your podcast after your initial launch.7 Simple Basics To Build Momentum Around Your Podcast1) Understand your niche. You did your researc
Go Beyond Being a "Podcaster" with Matty Staudt
What does it mean to go beyond being a "podcaster?"My guest on this episode is Matty Staudt. He's been making podcasts for entertainment and business for over 14 years. Since cracking the mic at 16, audio has been his life at such companies as CBS, Stitcher, iHeartRadio and currently Amaze Media Labs.According to Eric Nuzum, podcasters are audio makers, but they’re not in the audio business. Following his podcasting masterclass at Radiodays Europe in September, the veteran creator, strategist, a
Podcast Marketing Tips - Collaborate
What can you do to promote your podcast? We have done some research with our clients, and fellow podcasters, and put together 13 different buckets of ideas on how to do it.The best tip - Don’t get overwhelmed by marketing tips. Every tip you read has worked for that particular person. Do what’s comfortable, do what you will do consistently.Let's dig into how to collaborate.1) “Brand partnerships” with an organization or brand product that has a similar audience. Cross-promote by mentioning them
Key Strategies To Build A Strong Podcast Brand
Developing a podcast brand may be the last thing you think about when putting together your podcast. And this may be why most podcasters fail.The term “brand” refers to a business and marketing concept that helps people (your listeners) identify a particular company, product, or individual. Brands are intangible, which means you can't actually touch or see them. They help shape people's (your listeners) perceptions of companies, their products, or individuals.Here's an easy way of wrapping
The Power of LinkedIn for Podcasters
We as podcasters, on the whole, underutilize LinkedIn as a marketing and connection tool. A majority of our time is spent on the other big three - Facebook, Twitter and Instagram. So what are we missing? Why are we NOT living on LinkedIn like we do these other social media platforms? Could it be we just don't know about some best practices and new features? So what better way to learn how to use this business professional media platform than to talk to one of the preeminent LinkedIn experts.
Laura Oldham from Starburst Media and Your Podcast Website
This Facebook, Instagram, and WhatsApp incident on October 4, 2021 was more than a mild inconvenience. Or as Facebook internally called it "a snow day." As a podcaster, we hope you now see the urgency in creating a standalone website entirely separate from social media. If this downtime were to happen to Spotify or Apple, far too many podcasters would end up losing listeners. And even worse, revenue.My guest is Laura Oldham, founder of Starburst Media. I have known Laura since 2017, as she was
5 Simple Ways to Ask Your Listeners for Support of Your Podcast
Before you launch your podcast, so much of your time and energy will be spent getting the sound and feel just right. Choosing the right format. Researching the best publishing frequency and day of the week. You're doing all the podcast things you’re supposed to do in order to make a really great podcast. Soon the time will come to press publish, and you need a plan to promote the podcast.Here are 5 simple ways to ask your listeners to support your podcast.1) Ask them to sign up for your newslett
Circle270Media Celebrates 5 Years (and What I've Learned Along The Way)
September 2021 marks 5 years for Circle270Media Podcast Consultants.And what a 5 years it's been.I wanted to put together a quick "look back" for me, and for anyone else looking for advice, incentive, or insight, on how to march forward from working for someone else to working for yourself.What have I learned?Trust your gut instincts on when to start.Surround yourself with trusted people to hold you accountable.Be open to any and all opportunities.Protect your time.But, put in the time, with foc
Launch a Podcast to Successfully Differentiate Your Law Firm
Success stories are always fun to talk about. My client, Yavitch & Palmer, Attorneys at Law, produces a weekly podcast, Lawyer Talk: Off The Record. In September 2021, Steve Palmer, the host, will be recording and publishing the podcast’s 200th episode.What keeps this podcast going? Well, I can tell you, it has seen it’s ups and downs since the first episode published in February 2018. Some ups include moving the recording “round table” from Steve’s office to opening t
5-Step Podcast Guest Pitch Process
A 5-Step "Podcast Guest Pitch" ProcessThere are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements:1) Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it.2) Check for a "guest submission" process before pitching. If there is one, follow it to the letter.David Hooper from The Big Podcast - 3 Rules for Podc
Worst Advice Given To You As A Podcaster
I occasionally like to go through podcast Facebook groups and save posts that have interesting questions. And then go back over time, say two, three, four weeks later, to see all the comments. And this post from a few months ago was asking the question, what was the worst advice given to you as a podcaster? The answers were really insightful and contradictory. I think a lot of it comes back down to the focus of your what do you want to accomplish. And as I read through these comments, you'll see
Increase Your Audience Size with a Better Social Media Strategy
One of your top priorities for your podcast is to increase your audience size. So at first glance, you may think that running Facebook Ads or organic posts would be a good marketing option to help increase your listening numbers and followers. After all, Facebook ads allow you to finely target your audience. And you can do it in a very cost-effective way.The point with this episode is not so much to argue that Facebook is inherently a poor platform to advertise or organically post podcast inform
Podcast Marketing Ideas That Will Impact Your Success
Let’s cover 3 different podcast marketing ideas that will work for you. Whether you’re just launching your podcast or simply want to increase your podcast followers and subscribers.3 Podcast Marketing IdeasWhen you produce a podcast, focusing on specific marketing channels can significantly impact your podcast’s success. Here are 3 online marketing strategies that can increase your listeners and the success of your podcast.BrandingThe foundation of your marketing efforts will hinge on a well-est
Search In Podcast Apps with Mark Steadman
For years, the prevailing wisdom has been that your podcast name and episode titles are the biggest factors in helping listeners find your podcast. But, a good, detailed but not over-long description can help capture some of those relevant search terms?Well, maybe, kind-of, not always, but sometimes, but rarely, probably not. The truth is that’s pretty much never been the case for Apple Podcasts. It only cares about your titles and your author tags. But what about the increasing number of podcas
Get More Reviews For Your Podcast
Apple doesn't publicly disclose a lot of information about how their podcast rankings work. And if you think about it, that makes sense. If they did, many podcasters (and marketers who sell to podcasters) would try to “game” the system, which would devalue the entire thing.Here’s what we instill in our podcast clients from the very start. Forget about Ratings and Rankings. Podcast reviews are what we want to focus on.Podcast reviews help establish social proof for your show. They offer feedback
Make Money From Your Podcast Without Downloads
If selling podcast sponsorships is not your thing, the power to make money from your podcast is in your control with these options.Affiliate AdvertisingThis is where you direct your listeners to a company that you love using, by offering a link or special discount code. You earn a percentage of the sale for every sale the company gets from those who have used your link.Run these just like you would a normal ad campaign. Create audio that includes the affiliate link, do a host live read, and put
Podcasting is Effective For Brand Building
Podcasting may be the next step in brand building your personal brand beyond your blog. Some days, it can seem impossible to reach your target market with just content, social media marketing, and advertising. You have a message that needs to get out there. And audio can help you do this faster. Establishing yourself as a leading authority in your industry is an important goal. To do this more efficiently, we strongly recommend you should consider hosting your own podcast or at least b
Turn Your Blog Posts into Podcasts (Why You Should)
How to Turn Your Blog Posts into Audio Podcasts (And Why You Should) You might be thinking that starting a podcast isn’t right for your business. But that’s not the case.You can turn your own blog content into podcast episodes that your audience can listen to while they drive to work, while they’re walking, while they’re working out — pretty much any time, anywhere. Why should you turn blog posts into audio podcasts?Everybody has their own preferred way to consume content; some people
Five Strategies For Podcast Success
We’ve put these five strategies together to take your business podcast to the next level. Podcasts are as important to content marketing and branding as a blog was a few years ago! So, if you thought podcasts were just a fun way to create content for your prospective customers….think again! It’s now become a vital way to do so.Podcasting for BusinessesPodcasting is a great way to raise awareness for you, your business, and the products and services you sell. For whatever size business stage
Circle270Media's Brett Johnson on The Podcast On Podcasting
"Today, Brett Johnson helps us understand that making mistakes on your podcast is totally fine. You just have to learn from it and use the right tools and equipment to elevate your show."This episode was originally published on June 17, 2021.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will
Time Spent With Podcasts Doubling
While eMarketer forecasts time spent with radio to stay steady over the next several years, its projection for digital audio shows an increase of 20 minutes per day from 2019 to 2023, according to the research company's May 2021 report “US Time Spent with Media 2021.” The report also sees average time spent daily with podcasts more than doubling from 2019 to 2023.Digital audio – which includes all internet-based audio streaming services within an app or website, including the online streams of A
The Benefits of Starting Multiple Podcasts
Starting multiple podcasts can be a great way for you to expand your podcast horizon. It gives you the freedom to explore new topics with new listeners.Audio has limitless possibilities. There are no gatekeepers to tell you what you can and can't put out there. This absolutely can be done. For the purposes of this episode, when I talk about multiple episodes, I am referring to starting a podcast, creating content for it through its natural end, and then beginning an
How To Get Traction For Your Guest Focused Podcast
The biggest benefit of starting a guest focused podcast is that it can give you access to influencers and people who you personally look up to.You should always be bringing on guests your listeners will benefit from. From there, make sure theyhave a story to tell or something to teach that your audience will benefit fromare someone that you personally have an interest in talking toSo keep in mind, there is a ton of competition in the guest focused podcast genre. And the most highly s
Podcast Search Engine Optimization
There was a recent story published by Timber.fm’s Amanda Cupido about podcasting. Near the end of that piece, she interviews Gabe Bender, who is Google Podcast’s product lead. Bender hints to some big changes coming to Google Podcasts involving search and discovery. He didn’t specifically say what is coming up, let’s take a look between the lines of what he said.Google will make features that are basically the same to what they have with YouTube. This means podcasts are going to become extr
Make A Business Podcast That Stands Out
How Do You Make a Business Podcast That Stands Out?Podcasting continues to be a growing medium. Every day, new shows are launched. And as of this recording, there are now well over 2,000,000 podcasts available in Apple Podcasts. The motivations and ambitions of those who get into podcasting vary from person to person. But for those who put the time and work in, the rewards can be huge.Business and industry podcasting is where you'll find many who are reaping the benefits of their content. T
Make Sure Your Listeners Understand What You’re Saying
Chances are, more of your podcast listeners than you even realize care a great deal about proper grammar. Your podcast represents you, and how you speak. You want your podcast listeners to understand what you’re saying, to think you’re bright and competent. But your weak word choice might be raising eyebrows and red flags. With the incorrect word choice, people might not actually know what you’re trying to say.Here are 6 words you think you’re using correctly in your podcast but you may not be..
8 Steps To Grow Your Podcast Audience
We are always looking for opportunities to increase our listenership for our podcasts, aren't we?And I think we tend to forget to encourage our current listener base to be our advocates, to get other listeners, to get more listeners to your podcast.We've come up with eight small steps to help you support your podcast without spending a dime.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strat
Marketing Your Podcast Tips
Beyond optimizing your podcast episode title and description, consider creating a show summary on a blog or website and embedding the audio file within the page. Google appreciates the added context and will rank websites and blogs that incorporate multimedia higher than those that don’t. Transcribe episodes for the blog or to create additional content to promote the episode on social media or your website. Post the blog or episode summary page via social media. Additionally, these tra
Small Change = Big Impact. Changes Coming To Apple Podcasts.
A small change with a big impact: no more “subscribe” as podcasting moves to “follow.”Apple Podcasts will no longer be using the word “subscribe” in a few weeks. The new wording will be in iOS 14.5, which should be released later this March. Listeners will be encouraged to “follow” their favorite podcasts instead. Apple, as usual with any changes they make in Apple Podcasts, will communicate with creators, and listeners, when this version of iOS is released.It may seem like a small change, but i
How To Be A Better Podcast Interviewer - For Your Guest And Listeners
Respect Your Guest’s Knowledge And TimeSo, let’s hit some basics first, to set the groundwork for being a great podcast interviewer.There are basically two reasons to have guests on your podcastfor you - to network, to meet new peoplefor your listeners - with three objectives for your listeners - you need to educate, or entertain, or energize - or all threeDon’t Forget You Are Hosting A ShowTo capture the attention of your audience and keep them engaged, present your podcast with energy. I
Introducing Level Up And Thrive Podcast
If 2020 was nothing else, it was a whole lot more, it was a year of growth in podcasting.The podcast industry’s efforts to reach a wider spectrum of listeners are paying off. An analysis of the podcast audience by Nielsen Podcast Buying Power Service finds the medium’s listeners are now more diverse than the population overall, despite a growing reach that is bringing in a greater number of listeners of all age groups.Nielsen reports 41% of monthly podcast listeners aged 18 and older are non-whi
Creating A Podcast Network
As we all know, podcast networks are helpful for both listeners and content creators alike.I got to talk to Press Play Podcast Network's owner Chase Smith back in 2013, actually, specifically the end of May of 2019.He was nice enough to carve out a little bit of his holiday time to talk to me in this episode about the growth that they've seen in this podcast network.I think it's just an extremely interesting journey of creating this podcast network. The the ups and downs, the team development th
How To Save a Podcast That Is In Podfade
COVID-19 has taken its toll on many things. And podcasting is one of them.Many podcasts, due to economics or time, have podfaded, while hundreds of thousands of new podcasts have launched.Carol Ventresca joins me on this episode.She and I co-hosted an award-winning podcast that benefitted a small non-profit in Central Ohio. Because of COVID-19, the non-profit decided that the podcast would have to be put on pause indefinitely.She was the executive director of the non-profit, while I was on the b
What Can You Do With Your Podcast Archive?
High-quality podcast archive episodes will pay download rewards long after their initial releaseThe real question is which podcast archive episodes should you choose to feature?Given your show’s back catalog, you need to identify the episodes most deserving of the spotlight. That is, the episodes that are more likely to give you the best bang for your promotional efforts.First, start with insights from your podcast hosting platform dashboard. Pay special attent
Follow These Eight Tips For A Successful Podcast Launch
Podcasts are a great way for a business to spread its message in an engaging way.Creating a podcast is open to anyone. However, the podcast launch and consistently producing content is not necessarily easy. You need to create a show that’s not only interesting and informative, but also attracts a loyal audience that will keep coming back.Fortunately (or unfortunately, depending on what you read), there’s a lot of advice out there for podcasting newbies looking to for a s
Be A Better Connector and Grow Your Podcast
This idea has been rattling in my head for the past 24 hours or so. It's from a comment that I heard. It hit a nerve.I wanted to figure out why it was bothering me. So that's where I came up with the idea for this episode entitled Be a Better Connector and Grow Your Podcast.And what I mean by that is one of the techniques to grow your podcast is to network.If your podcast is guest oriented, focusing on having guests within your industry, or that you just love to interview people, whatever the ca
Reasons Why You Should Include Podcasting In Your 2021 Content Marketing Strategy
Podcasting has numerous benefits, however, producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online.Podcasting involves a tremendous amount of research, planning, managing social media networks and engaging your target audience. For companies, podcasting can be a compelling opportunity to interact with your clientele, become noticeable among your competitors, and help you and your business turn in
Podcasts Can Lead To Better Connections With Your Audience
Podcasts are what your customers have been gravitating towards and asking for over the past few years.Yet ironically, podcast marketing is still one of the most underutilized forms of marketing.Podcasts are a great medium to be authentic and to connect with your audience.Think about this: Wouldn’t you be more loyal to a brand if it could show you that it has experts who care about you? And you feel are relatable to your own life?You can count on podcasts to continue to gain tracti
Attract High-Quality Podcast Guests
Landing high-quality guests is key to expanding your audience.If you're a podcaster who hopes to land high-quality guests, keep these five things in mind to help you from looking like an amateur (and potentially turning potential guests away).Asking your guest to share the episode.Thought leaders don't want to keep sharing the same old interview questions and answers. Instead of telling people they have to share your content, create content they'll want to shar
DSW Transcription and Deborah Waltenburg
You know how you can search for an article by headline, subheader, or even a particular sentence anywhere in the text just by typing it into Google?That kind of SEO transparency is a big reason why written content still dominates the web.There are benefits to including a transcript and having “show notes” for your podcast on your podcast website. But doing it the wrong way is a waste of time. Here are some of the tips below for doing it the right way.Format the post like an article, not a transc
Internal Company Podcasts
What’s an internal company podcast? It’s a podcast that is often, but not always, privately distributed, and it’s produced by a company for its employees. Why An Internal Company Podcast?Employer of choice/retention — Showing your staff that you care, that you are communicating effectively, and giving them information that they need to succeed is a fantastic retention strategy.Onboarding — give all new employees, or people in new roles, the information and advice they need to start the
Tips to Create Better Business Podcasts
Publishing a business podcast is an efficient way to establish your thought leadership by sharing your knowledge with your listeners in a way that provides value.Podcasting is a valuable business marketing tool that can increase your online and brand authority, drive traffic to your website, and ultimately, increase sales.Consumers are savvy. They’re not receptive to traditional advertising hard sell. They’re seeking relevant, helpful information to guide them through their decision making proce
Podcast Challenges - 31 Day Podcast Challenge
ChallengesOver the last 30 days of my 31 day challenge to produce and publish a podcast every day, I really started thinking about the term “challenge.” And it’s various meanings…1 : an objection to something as not being true, genuine, correct, or proper or to a person (as a juror) as not being correct, qualified, or approved. 2 : a call or dare for someone to compete in a contest or sport. 3 : a difficult task or problem.What are some of your challenges with podcasting? I t
Options for Recording Remote Interviews
Podcasters have a great variety of software to record podcasts and interviews remotely. The options we have available are probably the best that podcasters have ever seen and experienced. This is day 30 of my 31 Day Podcast Challenge.I have put together a list of possible options that usually offer free initial trial periods, or free versions, and premium offerings as well. Circle270Media Podcast Consultants has not tested all of the alternatives below. We see posts and comments i
Podcast Reviews are Social Proof
Consumers are influenced by other people more than they realize (or are willing to admit).According to the Wall Street Journal, social norms influence consumption behavior and even private interests, including one’s taste in music and even podcasts. This is what makes the concept of social proof a powerful one. This is Day 29 of my 31 Day Podcast ChallengeWhat is social proof?Sourcing Wikipedia...Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known
Reasons Why Your Business Should Start A Podcast
You handle the marketing for your company. You’re thinking about starting a company podcast but you haven’t got round to doing it yet. Why? Don’t know quite where to start the conversation in the next marketing meeting?This is day 28 of my 31 Day Podcast Challenge.Here are three great reasons why this form of audio content is just what your business’s content strategy needs.Podcasts make marketing sense. Fewer people are reading. More people spend more time mobile devices, which
Planning Your Podcast Script
A big question that comes up with our new clients is whether you should or shouldn’t plan your podcast script. We look at it a couple of different ways.Scripted podcasts can make speech feel stiff and rehearsed. Scripted podcasts can be the key to being confident, concise and keeping the content flowing.I always answer that question this way. At the bare minimum, plan out your podcast episode. It’s impossible to create great content without some sort of planning. Even podcasts whi
Why You Need Great Podcast Show Notes
Podcast show notes are one of those tasks that you KNOW is essential, but you can never bring yourself to doing it, or doing it properly. This may be, and probably is, because you’ve never been told how important they are to using the power of Google.This is day 26 of my 31 Day Podcast ChallengePodcast show notes are nothing more than a blog post with an audio file attached. And they're also so much more than that. Show notes serve three main purposesThe first two serve existing listen
Writing An Effective Podcast Description
Your podcast description is also known as your podcast summary, or show summary. Podcast listeners have over a million potential podcast shows to listen to. So how can you help yourself be found? Have a good podcast description.This is day 25 of my 31 Day Podcast ChallengeYou write the podcast description inside your media hosting account, and it appears in all the directories your podcast is listed in. For example, Apple Podcasts, Spotify, etc. Unfortunately, many will write their podcast descr
Build A Podcast Website For Growth
You want people to share your content. So make it as easy as possible for them. The most logical starting point for this is your podcast's website.This is day 24 of my 31 Day Podcast Challenge. Many inexperienced podcasters share links to their new episodes from iTunes, Spotify or Soundcloud. But these aren't platforms you control. Why direct traffic to someone else's site? You're missing out on a lot of opportunities for podcast listener engagement and growth.Your podcast hosting
XLR VS USB Microphones
If you’re a new podcaster, and you aren’t utilizing a recording or production studio, you’re probably looking for a microphone that’s affordable and easy to use.It can be intimidating. And usually throwing the question into a podcast Facebook group will leave you even more bewildered with all the “I love this one” options.If you’re an experienced podcaster, you’re probably looking up to level up your sound quality. You’re ready to spend a few dollars on a better product to boost the product
Be Aware of Common Myths About Podcasting
Podcasts are becoming more and more popular week after week. Their range of content covers a variety of genres. As more people become interested in podcasting, the myths and misconceptions about the industry easily come to light. Especially from a Google search on podcasting while researching how to podcast. And these myths continue to plague those who are creating podcast content as well.This is day 22 of my 31 Day Podcast Challenge.Some of the common podcasting myths you need to
How To Keep Your Podcast Topic Fresh
Fresh content is key in running a successful podcast. Your listeners want to hear more of you. Plus, new content helps attract new listeners who don’t yet know how great you are! Podcast block is real, and can plague even the most chatty podcasters.This is day 21 of my 31 Day Podcast ChallengeWhen you’re stuck and can’t think of what to include in your next podcast, try one of these ideas.Set Up Google AlertsWhat is a Google Alert? Essentially it’s an email you will receive whenever somethi
Tips To Increase Your Podcast Listener Engagement
You’re still not seeing the podcast listener engagement you were hoping for. This is day 20 of my 31 Day Podcast Challenge.I have four of the best tactics to help you see your podcast listener engagement increase. All it requires from you is a little time and planning. You should start to see the listener participation and engagement increase over time!Post your social media updates when your audience is activeUnderstanding your audience is the key to growing your listener base. But more im
Be Sure You Are Ready To Start A Podcast
We love helping businesses start their podcast for the right reasons.What are the right reasons?They depend on the business marketing goals and how this new marketing tool is cohesive with their other marketing objectives. This is day 19 of my 31 day podcast challenge.Your business may be going into podcasting for all the wrong reasonsBecause a potential podcaster often doesn’t consider the work involved with making one episode. It can cause problems for the whole marketing teamYou might se
Free Resources For Your Podcast And Website Artwork
If you happen to be short on funds there are many free design resources that can help you out to create the perfect podcast episode artwork. For your website, your podcast feed, and social media posts.This is day 18 of my 31 day podcast challengeI am talking about free fonts, templates, stock photography, icons and even videos – essential assets you may need to complete your podcast projects, all free. And freebies don't mean you have to compromise quality.Free stock imagesLanding StockDisc
Become A Better Podcast Host Interviewer
Interviewing guests involves more than just asking the right questions. Your audience wants to hear captivating content.This is day 17 of my 31 Day Podcast ChallengeHere are some strategies you can implement immediately:Research Your Guests ThoroughlyIf your podcast exists to educate and inform your listeners about a particular subject, it’s only respectful of your audience to learn not only about the topic but also the guest in order to create an effective episode. Do your homework.
RSS Feed and Your Podcast
You’ve probably heard the term RSS Feed, but do you know what a podcast RSS feed means and how important it can be to your podcast and its success? This day 16 of my 31 day podcast challenge.Most people don’t, or don’t understand it fully. Even most podcasters. That’s why I want to break down exactly what the term means, why it’s so crucial to getting your podcast heard and how to use it to its maximum potential for your podcast! What is an RSS Feed?Before explaining the in
Sound and Look Professional On Video Conferencing Videos
The COVID-19 lockdown forced lots of people to get comfortable with video conferencing in a hurry. In fact so fast, most of us weren’t prepared with the right equipment or setup from our new “home offices.”Podcasters may have had a leg up on this situation, but it has become even more important to understand what is needed for recording better podcasts.This is day 15 of my 31 Day Podcast Challenge.Here are some tips for looking and sounding more professional when you are on camera from home
Why Podcasts Are Good For Your Business
As a small business, it can be extremely difficult to find your unique voice in your niche business category and marketplace. And then successfully reach your targeted audience. Consumers’ lives are saturated by advertising on a daily basis. So how can you create brand personality and make your business heard? One answer is podcasts.Podcasts are increasingly being integrated into brands’ content marketing strategies. Do you know why? It is advertising which offers businesses the opport
Tips For Growing Your Podcast Listener Base
You’ve come up with a fantastic podcast idea and you need some tips to get heard. Or maybe you’ve already gained a good core of listeners, but you feel the time has come to expand the podcast’s reach.This is Day 13 of my 31 Day Podcast Challenge.Your efforts into growing your podcast audience is something you should do on a regular basis. Dedicate just as much time and passion as you do when crafting and recording each podcast episode of yours.But how do you do it? Here are some handy tips
Reasons Stopping You From Starting A Podcast
Despite podcasting being widely regarded as an excellent marketing solution to reach new clients and broaden your business exposure, it is not unusual to see professionals postponing their first step in the medium until the entire operation falls through. One excuse after the other.Day 12 of my 31 Day Podcast Challenge, I am going to focus on a potential set of fears preventing businesspeople from exposing themselves through a podcast.Here are some main reasons that are stopping you from startin
How To Repurpose Your Podcast Content
Creating great content can take a ton of effort and time.But what if your best content could work for you, again and again, without you having to create something new? Well, you can by repurposing your contentFor Day 11 of my 31 Day Podcast Challenge, I am going to spotlight some creative ways to repurpose that podcast content.What Is Repurposing Content? Repurposing your podcast content is taking an episode that you’ve already written and re-packaging it so that it does double duty. This a
4 Great Reasons to Be Interviewed on Podcasts
When you get interviewed on a podcast, you can trust that you will be heard by a highly targeted and engaged audience. If someone is willing to listen to a 30-60 minute interview with you, you can bet that they are interested in your topic.For day 10 of my 31 Day Podcast Challenge, let’s cover 4 great reasons why you should want to be interviewed on podcasts.Build relationships with influencers in your industry - networking!The one thing all podcast hosts have in common is influence. They have a
Apps To Convert Your Podcasts Into Video Format
There are numerous ways to convert your podcasts into video format to share and embed a podcast on social media. And what a great way to share your episode, or at least a portion of your podcast episode that is visually pleasing with audio waves moving and/or transcribed text.I have a list of apps that will convert your audio podcasts into motion graphic videos known as “audiograms” that you can share on YouTube and Facebook.AudioburstAudioburst offers a set of free tools for podcasters to prom
Common Podcast Questions We Answer
I’ve been involved in podcasting for businesses and organizations since 2016. I’ve talked to a lot of people about the medium. Over the years, here are the common podcast questions we answer.Is creating a podcast hard?The answer is no, podcasting isn’t very hard — but it is work, so be prepared to put in the time and effort to make a good one and create great content. There are over 2 million podcasts in Apple Podcasts (mid-2021), so you do have some competition.The technical side of podcasting
Guide to Promoting Your Podcast, Part 2
Before we delve into the second part of my Guide to Promoting Your Podcast, if you haven’t listened to Part 1, click here to go back and listen to the episode.In the first part, I touched upon some essential podcasting questions, which include tips and tricks about creating your own website and implementing the perfect marketing and social media strategy for your podcast.In Part 2, I am focusing more specifically on DISTRIBUTION. How can you distribute your podcast to the right people?Distributi
Guide To Promoting Your Podcast, Part 1
Growing your podcast audience is something you should do regularly, dedicating just as much time and passion as you do when crafting and recording each of your podcast episodes. But how do you do that exactly?If you plan on building an audience and getting recognized for your work, then you should definitely consider investing in a website.Developing a Website for your PodcastWhy should you create a website for your podcast? First of all, it gives you the power to create your story. A websi
Podcast Year End Review
I want to take a look at what I provide my clients for a year end review. I call it the Podcast Year End Review. The year end review doesn't necessarily mean that you're doing this in January. It's just the year end or maybe a season end review of whenever your podcast naturally ends. And it is a great year end review to take a look at three different areas - Progress/GratitudeProcess ReviewGoal SettingIf you'd like this list, send me an email. I can send you this list of questions that we go
Power Of Free Speech and Podcasting
Being the Fourth of July holiday, I thought I'd hit upon how podcasting is really the purest form of free speech in modern media.I did a podcast just recently about some thoughts about that, and I'll put a quick link in the podcast show notes about that. I think we're very fortunate to live in this time that we have podcasts that really no one can shut down, ultimately, depending on how you're hosting your audio. We're pretty lucky at this point in time. If you have a voice, you have a microphon
Things To Consider Before You Start A Podcast
Ten questions to ask yourself before you start podcasting so you can get a feel for it. Are you ready? Is this what do you want to do? So figure out what will you talk about? And the content you'll like consuming will typically work best in your podcasts.So what's going to give you the energy to create, to create, to create, to create? And actually as well, you know, take a look at it, can you pivot from that content as well too. I don't think the well always dries because if you have the r
Podcast Transcriptions
I want to talk a little bit about how I have always been advocating for transcriptions.Great show notes. Why it's important and namely up to this point, it's been for SEO purposes. Search engine optimization for Google to find what you're talking about. Easier and answer any queries that are made on Google that if it matches your podcast, you have a better shot of of showing up. Now a new search engine for podcasts called PodScribe.And real interesting and talk a little bit about take off with t
31 Day Challenge
Welcome to my self-imposed 31 day challenge. A challenge to create and publish 31 podcast episodes in the month of July.I will be covering topics from podcast microphone choices, the value of transcriptions, podcast websites...all things podcasting and podcast related.Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creat
Podcasting And Your First Amendment Right
Typically, I use this podcast to talk to you about the business of podcasting, using podcasts for your marketing needs for your business.But it's kind of hard to do that right now. Amongst everything that's going on with the death of George Floyd that was recorded and shared across the Internet while he was in police custody.There is a lot of anger, frustration and fear right now boiling across our American cities and it just doesn't feel right, right now, to be talking about the business of pod
The Joe Rogan Experience Exclusively on Spotify
Say "Goodbye" to the The Joe Rogan Experience on your preferred podcast player - unless you listen to your podcasts on Spotify.Beginning 9/1/2020, The Joe Rogan Experience will be debut on Spotify, then to be heard exclusively on that platform later in 2020. Plus, all his video content moves from YouTube to Spotify.We say, "Congratulations, Joe, you've come a long way from NewsRadio!"Here are three things to take away from this move.1) You are going to hear and see this from the podcasting indus
Podcast Brand Kit - Make Your Own Podcast Cover Art
We all come up against obstacles when creating a podcast. Content, hosting platforms, audio sound, and podcast branding artwork are just a few.I talk with Lee Hills, a freelance graphic artist and animator, about his ongoing "digital project a day." What happens when your head is spinning with ideas? Maybe the best idea is to just create, or post, or publish, and get them out into the world. That's what Lee is doing. Creating a viable product as quickly as possible, and let the internet decide w
Together Podcast
Marty and Trina Daniels co-host this daily, live podcast. As you may know, from previous Note To Future Me podcasts, Marty is the owner of Podovox Professional Podcast Services. This podcast is not about Podovox, but about...well, here's what they state on their Facebook page..."We start off each day with our live podcast. After over three decades of marriage, two young sons, we have been together through a lot of incredible times as well as devastating ones too. Get your coffee and join us live
The Confident Woman Podcast
As their podcast website states..."Rachel and Erin show up as their true authentic, transparent, and vulnerable selves and talk about everything including confidence, body image, relationships, business, finances, fitness, freedom, travel and fun, all rolled into one!"That's what you'll hear in this interview. From a chance meeting at a business MeetUp, to now dreaming big with future plans for their podcast and events. This interview offers up a tremendous amount of information for anyone who i
Ways To Increase Your Podcast Downloads
To continue to looking at your podcast's influence, one measure is to monitor and implement strategies to increase your downloads (or streaming activity, depending on the podcast player app).With me is Podovox Professional Podcast Services owner Marty Daniels.Here are some easy ways to increase exposure, and encourage more listeners to your podcast.Make a Landing Page or Add a Page to your Website: Creating a landing page, which is simply a single web page or adding a page to your website can dr
Your Podcast Communication Strategy During Emergencies
Creating a podcast, and therefore having a way for you to keep yourself out in front of people when everybody is withdrawing, could be a very powerful opportunity for your business. You can be a calming voice during recession, depression, a natural disaster, or as we are experiencing now, an international health emergency.A podcast is an absolutely easy and effective way to control your message to the media. The message that goes out from your organization, to your employees, to your customers,
Illumination Bureau Podcast
The Illumination Bureau podcast is a podcast produced by Creative Portfolio, and co-hosted by Catherine Lang-Cline and her business partner Kristen Harris.What makes this podcast special is that Catherine and Kristen bring two different perspectives to the podcast conversation. Ultimately, they have two different audiences listening to their podcast, their business clients and their talent clients. They weave their podcast content into addressing both targeted listeners.Portfolio Creative provid
Exit The Warrior, Lessons From Neil Peart
I discovered Neil Peart and Rush when I was in high school, back in the beginning of the 80s. He had everything that I always dreamt of becoming. He was just a master of what he did; he played this mammoth drum kit and was the master of the odd time signatures and just had chops for days. At the time, no other progressive drummers were raising the bar to the level he did. I'd never seen or heard another drummer like him.What did he do? Neil played his instrument like he was playing a symphony or
Circle270Media's Brett Johnson on The Successful Encore Career
"Brett moved from a long career in radio broadcasting and sales to open his own company, Circle270Media Podcast Consultants, as an expert in podcasting helping many organizations throughout Central Ohio utilize this great new media method and technology!"This episode was originally published on January 20, 2020.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’r
Google and Your Podcast Website
Google has started indexing podcasts. At their recent conference they announced that podcasts and podcast websites are appearing in regular search results. Don't confuse Google podcasts with Google Play. Google is transitioning away from Play. They explain how they index podcasts in their developer Docs. Basically it says the podcast must have a dedicated home page, with a link pointing to your RSS feed. What does this mean? Your podcast needs a website. Google is actual
How To Launch A Branded Podcast
I continue my conversational series with Marty Daniels, owner of Podovox. This time around, we take a look How To Launch A Branded Podcast. Marty and I are asked this often from businesses. We look at six different things that we ask our clients before jumping in to creating branded podcasts. The six things we look at are: 1) define your audience, 2) define your goals,3) focus on what makes your brand awesome, 4) define your podcast voice, 5) know how to engage your list
Affording College with Aaron Greene
Aaron Greene is the founder and CEO of College Liftoff. Alex, his wife, is the marketing director. They have a podcast called Affording College with Aaron Greene. The podcast is utilizing their expertise in college planning. And what is interesting about the podcast and their industry, which is very, very young, is how they explain to their listeners that they have a problem that they need to address when they start preparing their students to go to college, financially. Basically, right now we'
Broadcasters Meet Podcasters?
Podcast Movement 2019, or PM19, includes a conference track entitled Broadcasters Meet Podcasters. One session in this track is called Branded Podcasts: Revenue Opportunities for Radio. Joining me is Marty Daniels, owner of Podovox Professional Podcast Services. We have the inside information about this session, and offer our insights to radio advertisers who are going to be presented this marketing idea. The good and the bad. For the third consecutive year, Jacobs Media is partnering with the o
We Love Schools Podcast
Allerton Hill Consulting does no advertising. So why a podcast, when a podcast in itself could be considered advertising?Carole Dorn-Bell is my guest on this episode. She is a partner at Allerton Hill Consulting and a host of the podcast We Love Schools, along with consultancy partner Joel Gagne. Carole does a great job explaining why they thought of using a podcast, and how they are implementing the podcast into their networking and support strategy. All the while not specifically supporting A
Successful Encore Career Podcast
So why does a non-profit need a podcast? And how does a non-profit "afford" to create one with already limited staff, budget and time? I speak with Dr. Carol Ventresca, ED at Employment For Seniors about just that. With its first episode published in January of 2017, The Successful Encore Career Podcast has been a shining example of what non-profits can produce and utilize in their content creation.Employment For Seniors has provided career assistance and resources to nearly 30,000 clients, free
Women Of Influence Podcast
With me in this episode is Emily Bench. She's the host of the podcast Women Of Influence. She is also a reporter with Columbus Business First, a traditional media outlet focusing on local business news in Columbus, Ohio market. This is an interesting story about a traditional media outlet giving her 100% support for this podcast. Her idea of what her podcast is about, as well as the support Columbus Business First is giving her, is well worth the listen. Hope you enjoy it. Emily's contact info R
Minds On B2B Podcast
Danny Harris, VP of Client Success at Minds On, a digital marketing agency, is also the host of the podcast Minds On B2B. Danny is a professional B2B marketer, with hundreds of clients, who he sees having the same challenges. So the podcast was born out of the need to share resources and tools to support and expand his network, while showcasing Minds On expertise and successes. Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and l
Press Play Podcasts and Chase Smith
If you’re like me, you’re always on the hunt for a new podcast to add to your rotation. The trouble is that sometimes wading through the options can become overwhelming. Luckily, there is a way to make the search a little less stressful–podcast networks! Podcast networks are helpful for both listeners and content creators alike. If you are a listener, then podcast networks make finding a new show easy by curating quality content and putting it all in one place for you to find. If you are a conte
Driving the Cbus Podcast
In this episode, I speak with Heartland Bank's President, Chairman and CEO Scott McComb about the podcast he hosts, Driving The Cbus. Why did he start the podcast, and where is it going? Find out in this episode.
https://www.heartland.bank/drivingcbus
Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Aud
Kamiwaza Podcast
In this episode I interview Drew Dillon, co-owner Project Lift, and Aaron Jannetti, co-owner Endeavor Defense & Fitness about their joint effort Kamiwaza Podcast. So how to do two people who own two different businesses come together and produce a podcast that benefits both businesses? Listen to find out! https://www.project-lift.org/https://www.endeavordcf.com/https://www.instagram.com/kamiwazapodcast/ Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. B
Networking Rx Podcast
In this episode, I interview Frank Agin, Founder and President of AmSpirit Business Connections, and host of the podcast Networking Rx. Frank is putting in an extraordinary amount of time networking with his podcast. And his podcast has the unique flavor that it is designed to help him expand his AmSpirit Business franchise base. Not only does he produce a podcast that provides insight on networking, but it builds his branding for AmSpirit. He’s just a few months in, but he already knows this po
cbuzz Podcast
In this episode, I interview Courtney West, Marketing Manager, Communications and Marketing at the Columbus (OH) Chamber and the host of cbuzz Mikaela Hunt, President and Chief Storyteller, Mikaela Media.
The cbuzz podcast has some unique factors. First, it's gone through a change of hosts which, as we've spotlighted in a couple of my previous podcasts, can be overcome. But in both cases with cbuzz, the host is not a Columbus Chamber employee. They're using outside talent.
The podcast was dorm
Radio, Podcasting And Sponsorships
I usually interview businesses and organizations who have implemented podcasting into their marketing strategy on this podcast. But in this episode, I'm taking a sidestep. I got to interview Dino Tripodis, host of the podcast Whiskey Business and former long time morning show co-host on WSNY Sunny 95 in Columbus, Ohio. Also in the studio with me was Steve Palmer, main host of the podcast Lawyer Talk: Off The Record, and owner and partner at the law firm of Yavitch & Palmer in Columbus, Ohio,
Business Inspires Podcast
In this episode, I talk with Stephanie Evans and Michelle Wilson. Michelle was the first and former host of TriVillage Chamber Partnership's Business Inspires in her role as the Executive Director. With Michelle leaving that position, Stephanie is now the executive director, and new host. At the time of this recording, Stephanie was just beginning the transition, and had recorded a few episodes on her own. Podcast hosts will change over time. How should your company prepare for it? The key word
Athletic Mind Institute Podcast
In this episode, I talk with Dr. Todd Kays, host of Athletic Mind Institute Podcast, a podcast he produces for his sports and performance psychology practice, The Athletic Mind Institute. Dr. Kays is a leader in the field of Sport and Performance Psychology. The co-author of Sport Psychology for Dummies (2010), Dr. Kays’ training and guidance have helped thousands of athletes eliminate the most common mental errors and breakdowns in sport. For five years, he was the sport psychologist for the Co
Grow Like A Pro Podcast
In this episode, I talk with Jason Fleagle and Adam Bankhurst, co-hosts of Grow Like A Pro Podcast from Jenesis Marketing Group.
The Grow Like A Pro podcast is all about learning how to achieve your goals and dreams as a business owner. learn growth tips and hear success stories from entrepreneurs from all walks of life as they teach you how to grow like a pro.
I know one great takeaway you will get from the podcast is how the two share duties as co-hosts. Ideally, co-hosts should divide the
unsuitable on Rea Radio Podcast
My guest is the host of Rea & Associates CPA's podcast unsuitable on Rea Radio, Dave Cain. A CPA firm may be one of the last business categories you would imagine producing a podcast. But as Dave will tell you, it's all about the content, consistency and supporting podcast staff. http://www.reacpa.com/tax_insights/podcast/ Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's
BBB SparkCast Podcast
Jessica Kapcar, BBB of Central Ohio's Communication Director, and new host of the BBB SparkCast, is my guest on this episode. Jessica and I talk about the beginning discussions of why a podcast for the BBB, to now a new host. Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH. Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production t
Holiday Break - Back Again January 2, 2019
Exciting new episodes and format coming in 2019! Taking December off to prepare. Note To Future Me returns 1/2/19!
Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.
Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the P
Podcasting with Purpose for You and Your Business
Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.
Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. Wi
Millennials Choosing Podcasting Not Blogging
Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands
According to a recent Forbes online article, Has 'Millennial Travel' Gone Too Far?," Millennials are on the move far more than generations before them and their mobile devices are their lifelines.
Millennials want to stay connected. Millennials want to make their mark. To do these, more and more millennials are developing a personal, as well as a professional brand, that they can expand into a growing communi
Master Your Podcast Interviewing Skills
With me on this episode is Mark Nuce, a broadcast veteran of 30+ years. He is the news and public affairs director at North American Broadcasting, Incorporated in Columbus Ohio.
We're going to talk about how to develop your podcast interviewing skills that will:
1) Make you a better podcast host.
2) Develop more insightful conversations with your guests.
3) Make your podcast stand out and get more shares and reviews and probably bring a ton of value to your listeners as well.
The four key
November National Podcast Post Month
11 Years of National Podcast Post Month kicks off on November 1, 2018!
In 2007, 50 podcasters participated in the first ever National Podcast Post Month aka NaPodPoMo.
Created by Jennifer Navarrete as an answer for an audio version to other 30 day challenges happening in the month of November.
NaPodPoMo is a month long event where you are challenged to podcast every day for 30 days from November 1st-30th.
Use any platform you desire. From full production studio to iPhone app and just about
How To Get Podcast Guests To Cross Promote
You're a podcaster that interviews guests. You're doing so because of the content, or the chance to interview people you've always wanted to interview. The podcast gives you that opportunity. You ask guests to your podcast because they bring value to you, to your audience, and you're hoping that your guest will promote the episode and help you build your audience as well. What can you do to get that guest engaged to help? So they will help promote you and your podcast? I present a pretty basic,
5 Tips For Podcasting Success
Tips for podcasting success are a dime a dozen. Each podcaster has their own success tips, and are specific to their podcast. But there are some very good tips that cover all categories of podcasts. And to bring in another aspect of the ones I have chosen, I chat with Marty Daniels, long-time friend and media veteran in his own right, owner of Podovox Professional Podcast Services.
Our 5 tips we cover include:
1) Clarify and write down your "why"
2) Just get in there and do it
3) Energy man
6 Reasons To Add Podcasting To Your Content Marketing Strategy
You own a business, you have some competition. Maybe your service or product is superior to others in your market.
Maybe not.
And you don't want to enter into any pricing war with your competition. Instead, concentrate on making sure your target market knows that your company is the right one for them.
Until they believe, they will never buy from you.
How can you set yourself apart from the competition? Publishing content online is a great first step. It has to be high-quality material th
How To Stop Sounding Like A Sales Rookie
Today’s business owners are savvier and competitors are more numerous. This means when finding sponsors for your Podcast, there’s little room for mistakes.
Marc Wayshak, in a recent Entrepreneur article, points out nine “rookie” mistakes. Here are four to highlight from his list.
https://www.entrepreneur.com/article/289556
Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.
Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It'
How To Get Started With Audio Content Marketing Right Now
Audio content marketing is here to stay. In this episode let's focus on podcasting as a core audio content marketing strategy, and then look at supplementary content options that support each other.
Podcasting
Webinars
Audiograms
Voice Search
How are you planning to add audio content to your content strategy starting now?
Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.
Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It's
Podcast Launch Lessons From Radio
As Podcasters, we can learn from Radio. The good and the bad.
Why compare a Radio station new format launch to a Podcaster Episode 0 launch? Because we as Podcasters do a better job at it, and we need to recognize that we do. Whatever we do, as long as we do something. And not do what Radio does.
Here's a video example of a recent format launch in Huntsville, Tennessee...
https://www.facebook.com/ALT929Huntsville/videos/1260040690804354/
Yeah, if that was a Podcast launch, well, yo
Aircheck Your Podcast
Without naming names, I have heard so many podcasts that need a third-party, un-objective pair of ears to critique their podcast. Here are some examples of what I heard on a recent episode of ******* Podcast.
Circle270Media Podcast Consultants offers podcast content critique for all of our clients. Our podcast partners benefit from this feedback, and have felt that this service has made them, and their podcast, a better marketing tool for their business. Have some questions on how this wor
Brainstorming Your Podcast's Success
No matter how your describe your podcast, from a hobby to full-time income, one of the most important planning items you can use to ensure a more successful podcast (however you define this) is to hold podcast brainstorming sessions with all of your key podcast people.
Here are 7 easy guidelines to follow to brainstorm your podcast's success.
Be sure to sign up for my free email newsletter at www.circle270media.com!
Content Experience Becomes Word of Mouth
Content is everything for a podcast. And for a B2B podcaster, creating content, or story, is the best way to help your listeners tell stories about your business. Shareable content and call to action, two major goals accomplished with great content becoming word of mouth.
Be sure to sign up for my free email newsletter at www.circle270media.com!
Pet Peeves As a Podcast Listener
Podcasters take a different view, or listen as it were, to podcasts. Or do we? Is out listener experience much different than that of a non-podcast producer? Here are some pet peeves I ran across listed by podcasters. If these are pet peeves for podcasters, they could very well be for your podcast listeners as well.
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Will IGTV Be Good For Podcasters?
IGTV is relatively brand new. What are your thoughts on how you can and/or will use the platform for your podcast? Usually high rewards for early adopters. Time will tell. Let me know what you are doing at podcasts@circle270media.com and I will mention you in a future podcast.
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Apple Podcasts Broken
As of this podcast recording Apple Podcasts is “broken” it seems, with no roadmap or intel from Apple to update us. What does this do to your podcast premiere plans?
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Recording Better Interviews
Interview podcasts are not for everyone but you never know when you might have the chance to interview that person you’ve always wanted to get to know better and bring to your audience. Here are some simple things to keep in mind.
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Is Breaker Breaking Monetization Barriers
Thanks to my friend Matt Holsinger, Founder of RevSquad.com for asking me on LinkedIn about this news about Breaker!
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Podcasts Vlogs Blogs
A big thanks to Mike Rudd of Hutchison Media and Marketing Fun with Mike for asking me to be a guest speaker at the August Marketing Mastery Club. The club meets monthly, and this month he covered for the group blogs, vlogs, and podcasting.
One important takeaway I felt is worth noting is the similarities all three mediums have with each other. I think Amy Landino covered it well in her vlog Mike presented.
1) If you are going to put all this work into your blog/vlog/podcast, ask for their
Podcasts More Popular than Blogs in Google Trends
Data from Search Engine Journal releases in July 2018 is showing that blogging and blogs are on a downward trend and podcasts are gaining popularity. Coupled with Google now recognizing audio as a first class citizen in search beginning in July with the launch of the Google Podcast app that is integrated with Google AI, don’t abandon blogs, but get podcasting!
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The Smart Audio Report
Oh, the great information coming from this report for podcasters. IF you title your podcast better and include key words and terms in your show notes and blogs.
Voice activated technology owners are asking their device to answer a general question third on the list only beaten by “play music” and “what’s the weather?”
Google recognizing audio as a first class search citizen, coupled with the Google Podcasts app with a majority of the world on Android, this is a great time to be podcasting.
Circle270Media's Brett Johnson on Business Inspires
"Brett Johnson of Circle270Media sat down with Michelle for our most recent Business Inspires podcast! Circle270Media is the reason our podcast exists, so we were excited to get Brett on the other side of the soundboard to talk with us as a guest. Brett discusses the power of audio, the future of radio, and why the medium can bring out such powerful stories."This episode from Business Inspires originally was published on July 17, 2018.Podcasting is a MARATHON, not a sprint. Be patient, take acti
Circle270Media Podcast Consultants on Business Inspires Podcast
Thanks to Michelle Wilson, Executive Director at TriVillage Chamber Partnership for having me as a guest on the podcast Business Inspires published on July 17, 2018. We cover a lot of topics about podcasting, radio, marketing and my thoughts on the future of this exciting medium.
The full transcript and podcast is available on my blog at http://bit.ly/c270mBI
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Programmatic Dynamic Ad Insertion
Dynamic ad insertion can be a great way to make a few dollars as well as begin to train your listeners to become accustomed to ads in your podcast. But if you don’t start to format your podcast to make it sound good, there goes your listeners. Here’s how to keep from alienating your audience.
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www.circle270media.com
13th Annual Podcast Awards
An incredibly fun and unique way to promote your podcast is to be nominated and/or win an award! Through July 2018 show registration remains open at www.podcastawards.com.
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www.circle270media.com
5 Steps To Get Approval For Your Company Podcast
Everyone wants innovation in their company. Here are 5 steps to help you get the approval of your podcast project for your company.
http://circle270media.com/5-steps-to-get-approval-for-your-company-podcast-project/
Contact me if you need more help in getting your podcast idea off the ground. Email me at podcasts@circle270media.com.
How To Increase Your Podcast Listeners Today
With Google Podcasts now at Android phone users disposal, your podcast listenership can increase starting today. If you do these simple things to engage Android phone users.
Sign up for my free daily newsletter at www.circle270media.com. Sales advice, production and social media toolbox, podcast news and podcasts to binge on over the weekend. In you your inbox daily.
2018 Digfest presented by TVCP at Grandview Yard
I am at the 2018 Digfest in Grandview OH to enjoy a great evening of local spirits and brews. We will be interviewing some vendors and posting to our podcast partner Business Inspires in the very near future.
A big thanks to Michelle Wilson and the TriVillage Chamber Partnership for allowing Circle270Media to be a media sponsor of this event again this year!
Podcast Advertising Revenues Climb in 2017
US podcast advertising captured $314 million in revenue in 2017. A rise of 86% year over year.
The research predicts podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017.
http://www.iab.com/podcaststudy2018
https://www.warc.com/content/paywall/article/event-reports/ford_has_a_newer_idea_podcasting/121260
https://www.warc.com/content/paywall/article/warc-data/global_ad_trends_april_2018_radio_and_digital_audio_advertising/121663
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Move Beyond Your Blog With A Podcast
Are you ready to move beyond your blog? Here’s how to start.
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SMB Marketing and Podcast Interviews - A Future Case Study
What happens when a smb decides to dedicate their marketing and PR efforts in searching and accepting podcast interviews, at a number of 4 to 5 interviews per week over a 9 month period? The results will be available later this year.
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Advice On Naming Your Podcast
When naming your podcast, get feedback from your potential audience as well as your podcaster peers. Your peers aren’t your subscribers or potential subscribers. I have a great example here in the podcast.
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Itali-unknown Podcast - A Study Abroad Audio Journal
A travel podcast produced by a Kent State University student as she studies abroad in Italy. Itali-unknown Podcast only on Spreaker.
https://www.spreaker.com/show/2969639
Find out more about podcasting with my daily email newsletter at www.circle270media.com.
Southwest Airlines & iHeartRadio and How Podcasters Benefit
How can your podcast monetize this new free in-flight wi-fi streaming opportunity? This episode should get your creativity kickstarted.
For more ideas contact me at podcasts@circle270media.com
Southwest Airlines and iHeartRadio Team Up For Free Streaming
Southwest Airlines is teaming up with iHeartRadio with free wi-fi through Southwest’s entertainment portal.
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Is There Life After 55 For Podcasts
Baby Boomers love radio. Why doesn’t radio love them. Here’s your opportunity as a podcaster to steal an audience.
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Commitment Equals Podcast Success
It took commitment and resolve for True Crime Garage to be one of the most listened to true crime podcasts.
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3 Steps To Ensure Your Podcast’s Success
Here are 3 mistakes I’ve encountered with my new podcast clients that if were addressed prior to launch would have saved some sleepless nights.
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7 Easy Ways to Grow Your Podcast Audience
It takes a lot of investment to get your podcast off the ground. Coming up with content, recording, editing, and then publishing. Not to mention buying all the equipment, paying for hosting, and trying to promote it.
It also doesn't help that most podcasters don't know how to self-promote.
Not to worry, though. I think this list is gonna help you out. Here are 7 ways that my podcast clients have used to successfully help promote themselves.
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Interview Request Tips
If you are looking to be a guest on a podcast, here are a few tips to ensure what you have to offer is of value to their podcast listeners.
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Why You Should Network With Local Podcasters
Connecting with local podcasters via social media is not enough. Buy them a cup of coffee and pick their brains about getting started, staying motivated and continuing to grow your podcast.
Hear my interviews with local podcasters in the Columbus OH market on Spreaker. Search Columbus Podcast Festival Podcast.
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Netflix Strategy For Podcasters
Episodes vs simultaneously delivering all your episodes. Both strategies work but the pros and cons must be weighed out carefully
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7 Job Search Podcasts For Job Seekers
Podcasts with a focus on job searching can be extremely beneficial for the job seeker, and successful for employers, recruiting agencies, and recruitment and communications agencies working with employers.
Here are 7 podcasts that are great examples of podcasting working for both sides of the employment coin.
http://circle270media.com/6-job-search-podcasts-for-job-seekers/
Do you know of a great search podcast for job seekers? Email me at circle270media+jobseekers@gmail.com. I will update m
In Just Four Years, Podcasting’s Share Of Ear Has Doubled
If you are a podcast consumer, you spend 33% of your audio time listening to podcasts.
2018 Share of Ear data from Edison Research April 2018.
www.circle270media.com/share-of-ear
Podcasting Live On Stage
Don’t overlook podcasting live at events, festivals or in small venues. Get exposure and sell your podcast merch!
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How To Stop Procrastinating The Start Of Your Podcast
Start by thinking about, even envisioning, yourself starting the podcast, and then find a time period that you will commit focus.
Subscribe to my email newsletter at www.circle270media.com. Each week I cover podcast news and tips you need to know.
Podcast Safe Music
Adding music to podcast content has always been a sticky question. Will iTunes “take you down” for including music that’s not podcast safe?
All the resources I mentioned in the podcast can be found here
http://circle270media.com/podcast-safe-music/
Have you found a great resource not mentioned? Shoot me an email at circle270media+podmusic@gmail.com and I will add your suggestions to this ever-growing list. And I will give you a mention in my Open The Mic Newsletter. Sign up for that at www.c
More Tips To Help Your Podcast Guest Share
Make it easy for your podcast guest to share your episode on social media. And don’t forger to mail a thank you note!
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How To Get Podcast Guests To Share
Get your guest to share and talk about their interview on your podcast with this easy email formula.
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Network With Other Local Podcasters
Don’t miss any opportunity to network with other local podcasters outside of your local meetups. Meetups are great but can offer many distractions to helping you learn from fellow local podcasters.
Sign up for my weekly email newsletter at www.circle270media.com. Stay updated on the podcast news you may have missed.
Columbus Podcast Festival
Tickets are available now at www.columbuspodcastfestival.com.
Subscribe to my weekly email newsletter at www.circle270media.com. Each week I will be spotlighting podcasters who will be at the festival!
Podcast Marketing On Spotify
Spotify now has the Spotify Ad Studio, where you can create and manage audio campaigns on Spotify to market your podcast. I talk about how, when and why you should consider doing this.
https://adstudio.spotify.com
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2.5 Reasons To Transcribe Your Podcast
I give you 2.5 reasons you need to jump on transcribing your podcast.
A New Quarter, A New Month, A New Week
What did Q1 2018 do for you via your podcast? What did you do for your podcast over the last few months? Time to review your strategy.
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Why Aren't You Podcasting?
If you're not, it's not too late to reap the benefits. Here are just a few ideas of why you (your business) should.
Need a consultant to help guide you to where you want to go with podcasting? Find me at http://circle270media.com/contact/, and book some time with me.
Is Your Podcast Ready For Sponsors?
If you don't have advertising now, these are the steps you need to execute immediately to prep your podcast for sponsors.
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Support YOUR Favorite Podcast
Do you support your favorite podcasts? If not, how can you ask your listeners to do the same?
Check out www.pleasereviewmypodcast.com. Ask and give reviews!
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“Don’t Delete That Audio!”
Don’t make the mistake of deleting any raw episode because you don’t like what you recorded at that moment. Examples of why not in this episode.
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Smart Speakers, Boomers And Your Podcast
According to Google Insights, 51% of those 55+ said a top reason for using their voice activated speaker is “it empowers me to instantly get answers and information.” How does this work for your Boomer targeted podcast?
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Showoff Your Expertise In A Podcast
Audiences want to hear from experts, not speakers. Podcasting is perfect for showcasing your expertise.
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Infinite Dial 2018 - Beyond The Stats
I dive deeper into the Infinite Dial 2018 research released 3/8/18.
Email me at podcasts@circle270media.com to continue with this note!
Infinite Dial 2018 overview
http://www.edisonresearch.com/infinite-dial-2018/
Email me - podcasts@circle270media.com
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Circle270Media's Brett Johnson on BBB Sparkcast
"Learn the basics to creating your own podcast from Brett Johnson, owner of Circle270Media Podcast Consultants and the local sales manager with North American Broadcasting Company. Brett discusses affordable platforms, content strategy, and equipment to help you get started."This episode was originally heard on the BBB Sparkcast on February 20, 2018.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the
You Are A Badass at Podcasting
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