Podcast Archives - Superfast Recruitment

Podcast Archives - Superfast Recruitment

Denise Oyston

Welcome to The Recruitment Marketing and Sales Podcast with Denise Oyston! An obsessive focus on marketing and sales is the only way to accelerate your agency growth. So listen in now as we share the latest strategies and techniques guaranteed to deliver you all placements and profits.

Marketing Strategies for 2025: A Guide for Recruitment Professionals

Marketing Strategies for 2025: A Guide for Recruitment Professionals

As we approach 2025, I want to share some fundamental marketing strategies that will make a significant difference for your recruitment business. This year hasn’t been the easiest for many people, as several of you have shared through your emails. However, by focusing on these core elements and maintaining consistency, you can set yourself up for success in the coming year.  The Fundamentals of the Buyer’s Cycle  Marketing is all about creating demand for your service. If people don’t know who y

Dec 9, 2024 • 20:18

Differentiating Yourself In A Crowded Recruitment Marketplace

Differentiating Yourself In A Crowded Recruitment Marketplace

As we cycle towards the end of the year, we have 450 podcasts available for you to explore various marketing strategies. Pre-ending 2024 and moving into 2025, if you haven’t audited your current position, head over to SuperFastGroup.co.uk/MCL. It’s an ideal time of year to use our checklist. You can print it off and tick the boxes as you go along. We’re currently creating a new version that will generate your personalised PDF, which we’ll share soon.  Today, I want to discuss standing out in the

Dec 3, 2024 • 17:34

Making Recruitment Business Plans: Understanding Fundamentals and Constraints

Making Recruitment Business Plans: Understanding Fundamentals and Constraints

Today, I want to talk about making plans and deciding where to focus our energy and time in our business. It can be very easy to think, “I’m not doing this” or “I could do that,” so I want to give you some ideas on what to ask yourself when looking at where to start and what to do next.   If you’re new here, welcome! There are another 448 podcasts you can listen to that will help you market your recruitment company. This is a great time of year to assess where you are. Download our audit checkli

Nov 26, 2024 • 15:00

Confusion Constraints and Creating More Placements

Confusion Constraints and Creating More Placements

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Nov 26, 2024 • 15:00

Your Recruitment Service Pitch Deck

Your Recruitment Service Pitch Deck

Are you ready to elevate your recruitment business and stand out in today’s competitive market? As we approach 2025, having a professional pitch deck has become more crucial than ever. While some might consider pitch decks old school, they remain one of the most powerful tools for demonstrating your expertise and value proposition to potential clients. In this summary of our podcast recording, I’ll share why a pitch deck is essential for your recruitment or search businesses today, what to inclu

Nov 19, 2024 • 18:23

The Psychology Behind Successful Recruitment Marketing

The Psychology Behind Successful Recruitment Marketing

In the fast-paced world of recruitment, marketing isn’t just another task on your to-do list – it’s a mindset that can make or break your success. In this video recording and podcast from one of our client training sessions, Sharon shares how our internal dialogue shapes our actions and, ultimately, our results. Whether you’re a seasoned recruitment business owner or just starting your marketing journey, understanding and mastering your inner marketer could be the key to unlocking your next lev

Nov 12, 2024 • 1:17:16

Why A Compelling Employer Brand Is Critical For Recruitment Companies Too

Why A Compelling Employer Brand Is Critical For Recruitment Companies Too

In today’s competitive recruitment landscape, your employer brand is more crucial than ever. It’s not just about attracting top talent to work for you; it’s about positioning your recruitment firm as the go-to choice for both candidates and clients. This episode of the Recruitment Marketing and Sales podcast delves into the often-overlooked power of employer branding for recruitment business owners. As we navigate through an era where talent shortages are more prevalent than ever, with 75% of em

Oct 19, 2024 • 19:41

The Power Of Personal Branding For Recruitment and Search Owners

The Power Of Personal Branding For Recruitment and Search Owners

In today’s competitive recruitment landscape, standing out isn’t just an advantage—it’s a necessity. Welcome to episode 441, where we explore the world of personal branding for recruiters. Since 2019, I’ve been honing my brand and seeing firsthand the transformative power of a strong personal brand. Whether you’re a seasoned recruiter or just starting, this episode is packed with practical strategies to elevate your online presence, engage your network, and become the go-to expert in your niche.

Oct 1, 2024 • 25:04

The 3 Key Challenges Facing Recruitment Companies Today

The 3 Key Challenges Facing Recruitment Companies Today

As recruitment business owners, we’re all too familiar with the challenges of attracting, retaining, and developing talent. Recently, I had the pleasure of speaking with Howard Greenwood, a seasoned recruitment expert with over 30 years of experience in the industry. Howard shared invaluable insights on the current state of recruitment, the evolving landscape of business development, and the role of technology in our sector. Howard identified three primary challenges that recruitment companie

Aug 12, 2024 • 51:12

3 Powerful Ways To Uplevel Your Recruitment Marketing

3 Powerful Ways To Uplevel Your Recruitment Marketing

Hello, everyone. It’s Denise here. Today, I’m excited to share three specific ways to uplevel your marketing, activities, and potentially the type of response you’re getting. These strategies are straightforward to implement, and I’m confident they’ll make a real difference in your recruitment business. Before we dive in, if you’re new to our podcast, welcome! We’re thrilled to have you. If you find our content useful, please give us a shout-out on LinkedIn, leave a review, or share it with your

Aug 5, 2024 • 19:26

LinkedIn Marketing: 8 Reasons Why It Is Still Worth Posting on LinkedIn

LinkedIn Marketing: 8 Reasons Why It Is Still Worth Posting on LinkedIn

Today’s topic is about a social network, and that is LinkedIn. If you weren’t aware, LinkedIn is the biggest social network for business in the Western world. It’s approaching 870 million members globally, which will increase before the end of the year. Most recruiters have a paid membership, but for many people, this is a great free platform to use to get in front of your market. Now, what’s been happening recently, and to allay anybody’s fears, this happens with every social network. For some

Jun 17, 2024 • 0:00

Procrastination and Marketing Your Recruitment Company

Procrastination and Marketing Your Recruitment Company

Today’s topic of conversation is that uncomfortable one we often avoid: procrastination. Be honest with yourself. How much do you or have you been procrastinating? How much do you or have you been procrastinating around your marketing? I find there are a couple of areas that come up, and they are reasons people use not to grab the bull by the horns and get on with marketing; they are: Reasons to Procrastinate “I wish we had more hours in a day!” We don’t. We have 24. So, we need to think about

May 20, 2024 • 6:47

Using Social Proof In Your Marketing

Using Social Proof In Your Marketing

Let’s discuss using social proof in marketing your recruitment and search company today. What’s fascinating is many people forget that we live in a review society. When you’re thinking about what marketing strategies you could use, think about your behaviour and how you look at other people’s opinions before you make a purchase. Several things drive our purchasing behaviour. Not wanting to make a mistake. What do other people think about the service/product? How many people have used this servi

Apr 15, 2024 • 14:26

Why Marketing Funnels Are Important In The Recruitment and Search Sector

Why Marketing Funnels Are Important In The Recruitment and Search Sector

Marketing funnels in the recruitment and search sector? Let’s discuss why they’re important in recruitment and some of the things that you could be doing differently to get better results. Let’s start with a definition. What is a Marketing Funnel? What is a marketing funnel? A simple top-line overview takes somebody from unawareness about you and your brand to awareness, to a level of engagement, to having a conversation, and to consider working with you. Finally, hopefully, I will work with you

Mar 11, 2024 • 16:40

Building Back Your Business Development Muscle

Building Back Your Business Development Muscle

Today let’s talk Business Development (BD). BD takes time; not easy for a recruiter to appreciate, especially when it hasn’t been front of mind in the last few years. Recruiters can be quite impatient; be honest now; hold your hands up. I’m sure that many of you can relate to that. Here is the thing. When it comes to BD, people forget that inputs don’t always result in outputs as fast as we want, even though we try to convince ourselves that they will. The Impact Of The Last Few Years on BD Let’

Feb 29, 2024 • 16:42

Is Meta Advertising Worth It For The Recruitment and Search Sector?

Is Meta Advertising Worth It For The Recruitment and Search Sector?

Today, I want to talk about using Meta in your recruitment marketing. Meta is the new name for Facebook, Instagram, Messenger, WhatsApp, Mark Zuckerberg, and all his colleagues’ companies. I wanted to talk about meta-advertising today because it’s not something that people talk about an awful lot regarding marketing strategies for the recruitment sector. Your Sector Is On Social At the end of January, we ran a social media marketing webinar where I shared data that shocked several people about t

Feb 20, 2024 • 19:17

Lessons I’m Taking Into 2024

Lessons I’m Taking Into 2024

Lessons from 2023 Every year I sit down and write my observations from the year. I like to call them ‘lessons’ in the valiant hope that I can do something about them or accept that life throws us the odd curve ball we aren’t always prepared for or expecting. What I have learnt then gives me the option to do things differently. This is what I am taking into 2024; I do a deeper dive into each one on the podcast 1. Put your health first always. 2. We have life AND business seasons; know when you

Jan 8, 2024 • 32:12

Email Marketing: Your Candidate and Client Goldmine

Email Marketing: Your Candidate and Client Goldmine

In this post and podcast, we are continuing our series where we answer the burning questions we have been asked during the year related to how to create more demand for your recruiting service. Today’s topic is email marketing. Why am I a big fan, and why do people in our Superfast Circle Membership get so many email campaigns written by me that they can use? Because it still delivers the highest ROI of any marketing strategy you can use. I am sure many of you listening to this podcast will have

Dec 18, 2023 • 12:07

How To Differentiate Yourself In a Crowded Recruitment Market

How To Differentiate Yourself In a Crowded Recruitment Market

How to differentiate yourself in a crowded Recruitment market is an interesting topic to cover in the current competitive market many of us inhabit. There are several ways that you can do this or minimize the challenge of differentiation and start to stand out to candidates because the truth is differentiation is hard in a market that is so competitive. The outcome of your service is similar; you match candidates with clients. Some of you are doing it better than others. So, rather than traditio

Dec 5, 2023 • 19:42

How Treasury Recruitment Uses Podcasting as a Lead and Brand Generation Tool

How Treasury Recruitment Uses Podcasting as a Lead and Brand Generation Tool

Today’s podcast is number 399, and we are heading to the big 400 next week. So, as we start October, it seemed a good idea to interview one of our original podcast listeners, who is now a client. That individual is Mike Richards, the MD of Treasury Recruitment. Mike has always been a huge advocate of investing in marketing to build a recruitment brand. After listening to The Recruitment Marketing and Sales Podcast, he decided to launch his show five years ago, which has gone from strength to st

Oct 11, 2023 • 33:43

Creating Your Content Machine Training For Recruitment and Search Owners

Creating Your Content Machine Training For Recruitment and Search Owners

Creating content and using it consistently is one of the key drivers of generating both client AND candidate leads for your recruitment business in today’s marketplace. Today, we have a special podcast where we share one of our trainings. If you are an experienced recruiter and know you can help your candidates and clients, becoming front of mind will be critical for your success. People can’t work with you if they don’t know who you are. The days of relying on referrals only are long gone; the

Oct 4, 2023 • 59:16

Recruitment Marketing: Your Daily Client Marketing on LinkedIn

Recruitment Marketing: Your Daily Client Marketing on LinkedIn

As we move towards the last quarter of the year and have that goal of ending the year strong, our minds turn to lead generation. We all want to end one year and start the next with a string pipeline. I was looking at some data from Neil Carberry at Rec the other day about how jobs and clients have gone up and down phenomenally over the last two or three years. We bounced out of COVID, and then the last few months, and I think particularly in 2023, it’s been more of a challenge for people to brin

Sep 25, 2023 • 13:00

The Marketing Tech Stack Your Recruitment Company Needs

The Marketing Tech Stack Your Recruitment Company Needs

As I record this, in a few weeks in the UK is one of the biggest trade shows for the recruitment industry, and that is Rec Expo. It’s happening in Birmingham, where many service providers in the tech field appear so you can look at all their kit, how it works and how they might support you. There are some great speakers on there as well. We’ve presented there several times at the Expo. I mention that because often, at this time of year, people are starting to think, “Okay, what software do I nee

Sep 11, 2023 • 29:29

7 Marketing Systems Every Recruitment Company Needs

7 Marketing Systems Every Recruitment Company Needs

Today we are talking about marketing systems and what you need in your recruitment and search firm. We’ve just come off the back of Recruitment Marketing Week at the end of last month and had a lot of positive feedback. Potentially, we will run it again later on in the year, definitely after the summer, because I think people found a lot of value in it. One of the things that came out of the five days that we spent with, I think it was just the best part of nearly 100 people, is what systems do

Jul 11, 2023 • 21:07

Are LinkedIn Ads Worth It For Recruiters?

Are LinkedIn Ads Worth It For Recruiters?

This is Denise from The Recruitment Marketing and Sales Podcast, and today we’re talking LinkedIn advertising. This is specifically LinkedIn advertising around promoting you and your brand. However, if you’re new here, welcome; great to have you. Depending on when you’re listening to this podcast, if you haven’t signed up for our Recruitment Marketing Week, then head over to the website or head over to this URL www.superfastrecruitment.co.uk/RMW Over five days we are running a training programm

Jun 21, 2023 • 14:49

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