Fast Marketing Minute
Robin Samora
Hi, it’s Robin Samora with the Fast Marketing Minute Podcast. I’m your marketing and PR expert, here to help you grow your business and brand. Fast Marketing Minute is about giving you small bite sized marketing and PR tips to help you get more business and media attention — without a million-dollar budget.
6 Marketing Tips to Help You Set Up Google Analytics
If you’re wondering how to set up a Google Analytics Account and how it can help with your marketing – here are some simple tips.
Setting up a Google Analytics account is important if you want to analyze what’s going on behind the scenes at your website. To make it easy, here’s a step-by-step guide:
Create an account: Go to the Google Analytics website and sign up for a free account by providing your website details.
Add the tracking code: After creating an account, you’ll be provided with a
First-Time Marketing Tips for ChatGPT Users
Are you new or not that familiar with using ChatGPT? Here are some marketing tips to help you get started.
ChatGPT is an AI tool that’s revolutionizing writing, marketing, and research. Here are some ways to make it easier to use for your marketing project.
Define how you’ll use it. Determine what you want to use ChatGPT for. Is it content creation or customer service? Once you have a clear idea of what you want to accomplish, it will be easier to get the most out of the tool.
Train the model:
Is NextDoor or Alignable a Better Marketing Platform
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Retail clients ask this question a lot. Which platform should I use in my marketing? NextDoor or Alignable? Here are some thoughts.
NextDoor and Alignable are both local social networks designed for businesses, but they differ in their target audience and features.
NextDoor is a neighbor
5 Marketing Tips to Get More Testimonials
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Want more customers? Ask for more testimonials – they’re social proof. Want some marketing tips? Reviews are so important to build your business.
Here are 5 marketing tips to get more reviews
Timing is key – Wait until you’ve given excellent service or received a positive experience from your customer. Don’t ask in the middle of a problem.
Personal
6 Simple Ways Improve Your LinkedIn Marketing
Looking to generate more leads on LinkedIn? Join the Club. Well, listen in. I’ve got some ideas for you.
Don’t overcomplicate getting leads or increasing visibility on LinkedIn. Here are some marketing tips to help you.
Optimize Your LinkedIn Profile: Sounds like a no brainer. Just make sure your profile accurately represents you and your brand. Use keywords that describe your skills and services, and showcase your best work in the portfolio section.
Join Relevant LinkedIn Groups: Find groups
Is a Mobile Marketing Tour Right for Your Brand?
Wondering what a mobile marketing tour is all about and how it can promote your brand? Listen in.
A mobile marketing tour is a great way to bring your brand directly to your target audience. It’s also a unique way to interact with customers, build brand awareness and create a personal connection. Should you add a mobile tour to your marketing plan?
Here are 5 steps to launch your mobile marketing tour
Identify your target audience: Determine who your target audience is and where they’re locate
7 Types of Marketing Videos for Instagram
Looking for video marketing ideas on Instagram? Well, here are 7 ideas to start with.
7 Types of Marketing Videos that Perform Well on Instagram
Influencer videos: Collaborate with influencers to create videos. It’s a great way to reach a new audience and increase engagement. Find an influencer that shares your audience, values, and mission.
Behind-the-scenes videos: You’ve seen a million of them. Behind-the-scenes videos give you a glimpse into the day-to-day operations of a brand or compan
What’s the Difference Between Digital Marketing and Digital PR?
If you’re wondering what’s the difference between digital marketing, digital PR and social PR, stay tuned.
Ok let’s get some marketing and public relations definitions straight here.
Digital Marketing
Digital Marketing refers to the promotion of products and services through digital channels, like search engines, websites, social media, email, and mobile apps. These are the channels you’re probably using every day to market your business.
Digital PR
Digital PR is the use of digital media to ma
4 Ways Keyword Research Can Drive Marketing Strategy
Want to optimize your search engine ranking? Look at keyword research to improve your marketing strategy.
Write a Topical List
Begin with a keyword list that describes your business. Say you’re a dentist. Start with services you provide like “Cosmetic Dentistry,” “Dental Checkup,” “or “Dental Cleaning.” Search engines consider the searcher’s location when they display websites, so if someone nearby is typing these keywords, you have a higher chance of showing up.
Use Tools of the Trade
Keyword t
5 Strategies to Improve Your Marketing Plan Framework
Want to know how to build a better marketing plan and win more customers? Look at the marketing framework to see if you’re on target. Here are some tips to help you get there.
Let’s talk about what it takes to improve your marketing plan framework.
Market research is more important than ever
Research counts whether you do it yourself or outsource the task. Without it, you’re throwing darts at a wall. Think of it as a deep dive on your brand and your competition. It gives you insights that may
How to Better Align Your Marketing Plan with PR
Smart marketers understand that marketing and PR should be like best friends or sisters. How can you better align your marketing plan with PR? Listen in.
PR Complements a Marketing Plan
If you’ve invested the time to create a marketing plan, then PR should be part of it. It’s an important part of outreach with the ultimate goal to create a buzz around your business. PR is a complementary marketing strategy because it helps meet the same business goals, only with different tactics.
Getting Earne
Audio Content Shortcuts to Market Your Brand
With over two million podcasts, leveraging audio content is one of the fastest-growing new PR strategies. How do you start? Listen in.
So how much content do you have? Why not repurpose some of your blogs, articles, and videos and leverage that content to promote your brand. Here are some marketing shortcuts.
1) Edit audio and podcasts on Audacity
Even if you’re a total beginner, recording and editing a podcast on Audacity is simple. You can record, edit and publish all in one place. It’s actual
3 Social Media Marketing Tools to Test-Drive
What if I told you social media marketing could be done in less time and be twice as fast? Interested? Here are a few tools.
Want to save time on your social media marketing and digital PR campaigns? Here are some tools to test-drive. Make sure they’re included in your marketing and PR plan.
1) Sort your social posts with SocialBee
When you simplify your social media posting with SocialBee, it lets you organize your posts into categories and schedule them when you want. Another benefit is that y
4 Marketing Tips for Better Social Media
Perfecting copy for social media is challenging. You need to be concise in your messaging but you’re so restricted by space. Want some tips to make your social copy better? Stay tuned.
Want to make your social media pop? Here are 4 ways to improve your social content.
1) Find the right emojis
Emojis will make your posts pop and be more eye-catching. They’ll also express emotion in ways that text can’t. Plus, Emojipedia makes it easy and lets you add emojis to your social copy from your laptop, n
3 Ways Podcasts Improve Your Marketing
Are you on the fence about creating a podcast? Here are three reasons why it can help with your marketing.
Open Spotify, Apple Podcasts or any other podcast hosting app and you’ll find content on just about any topic. And many are produced by brands that sponsor their own content filling hundreds of hours of listening time.
Why couldn’t that be you? Should a podcast be part of your marketing plan?
3 Ways Podcasts Improve Your Marketing
1. Podcasts are cost-effective
Creating a podcast doesn’t
What Do Netflix Ads Mean for Marketers?
If you’re an avid Netflix watcher – and who isn’t? – some big changes might be coming soon. What could this mean for marketing? Let’s explore Netflix with ads.
There’s talk that Netflix might add a subscription tier that includes ads. This could mean a major shift in the marketing industry. It’s still a bit early to tell.
What do Netflix ads mean for marketing?
Including ads on the Netflix platform will be a major undertaking. The company needs to hire a sales team and build the technology to ma
Event Marketing in 4 Easy Steps
Hosting an event is still an important part of a company’s small business PR strategy. But how do you simplify the event marketing process with so many variables.
The Reader’s Digest Version of Marketing Your Event
1. List your event
Eventbrite, Facebook, Meetup. These are just a few places to list your event to reach the highest number of people in your target audience. Make sure to include tags, a detailed description of the event and links to your website and social channels. This allows you
Top 5 Components of a Marketing Plan
What should be included in a marketing plan? Stay tuned.
A marketing plan is a blueprint to connect your ideal target audience with your products or services, and turn potential prospects into buyers. What should be in your marketing plan?
5 Key Elements of a Marketing Plan
1. Market Research
Market research sets the stage for what’s going on and what’s possible. What does it look like for your company and your competitors? How big is the market and what messaging do they respond to?
2. Competi
3 Marketing Tips to Boost Your Online Reputation
Your reputation is everything in marketing. Building it takes time and care, so it’s best to be proactive. How do you do that? Stay tuned.
If you’re looking to preserve your brand’s reputation and boost sales, here are 3 small business marketing tips you’ll want to know.
How to Boost Your Online Reputation and Sales
1. Reviews matter
One of the best PR tactics is to pay attention to public opinion through reviews. 93 percent of consumers say that online reviews influence their purchase decision
How to Maximize LinkedIn’s Creator Program
How can you create better content? Here are some marketing tips to win at LinkedIn’s Creator Accelerator Program. Listen in.
If you’re wondering how to create a buzz for your business and write a lot of content, here’s one way to do that.
4 Marketing Tips to Ace LinkedIn’s Creator Program
1. Consume as much content as you create
Read just as much content as you write, watch as many videos as you create or read as many marketing case studies as you can. That knowledge and inspiration will help yo
3 Ways to Find Daily Email Marketing Inspiration
Want to find out how to create daily email content, without going crazy? Listen in for some tips.
Finding inspiration to create daily email content isn’t that hard, once you realize what makes your clients open their inbox in the first place. Here are a 3 marketing tips to get you started.
What’s New in Your Clients’ Lives?
A unique way to connect with clients came from fabric designer Robert Allen, who created a Google Doc and asked clients to update it weekly with personal stories. He then con
How to Create Engaging Sponsored Marketing Material
Want to create sponsored content that doesn’t look salesy? Here’s how.
While some savvy social media users can smell a sponsored ad a mile away, not every post needs to look so promotional. Here’s how to combine exciting sponsored content that’s engaging without looking too salesy.
Create Value, Not Just Content
Before you post anything, ask yourself, “Will my followers find this valuable?” If the answer is no, it’s time to retool it. Make your followers’ lives easier by solving a problem or t
How to Use Nostalgia Marketing to Reach New Audiences
Looking to tap into nostalgia marketing for your next campaign? Tune in for some ideas.
With so many challenges today, more people are looking back at simpler times and buying accordingly. So, how do you use nostalgia marketing work to reach new audiences?
1. Reintroduction Through New Media
From movies to groceries, there are countless reboots and opportunities to tap into new platforms to reach new audiences. Here’s an example. General Mills reintroduced its Monster Mascots (think Count Chocul
4 Email Marketing Strategies that Win Business
Want to master the in-box and win new business? Stay tuned.
Email marketing is still one of the most effective ways to connect with prospects and your current customers to build like, know, trust and believability, and also increase sales. Here are 4 email marketing tips to help you get there.
1. Understand Email Segmentation
Use the analytics from your email service provider (ESP) to segment your email recipients into lists based on their behavior or needs. That way your audience receives the r
5 Marketing Tips for Phone Prospecting
Do you Smile and Dial to bring in business? Here are 5 steps to make phone prospecting more productive.
I joke sometimes when I ask a business owner if they ‘”give good phone.” The truth is, telemarketing is still an effective tool to reach new customers, as long as you have a strategy before making your first call.
1. Have a Game Plan
Don’t just wing it. Have a game plan. How many calls will you make? How much time will you be on the phone? OK, what’s your message? And if someone’s not there? W
Marketing Checklist for Logo Designers
In the market for a new logo or want to rebrand? Here’s a checklist of what you need to know.
Want to create an attention-grabbing logo, one that speaks to your brand and your customer?
1. Make a Lasting First Impression
A logo is your company’s first impression, so make it visually striking, legible, and easy to understand. Whether you’re creating a logo for the first time or revamping your existing one, always ask family, friends, or business partners for feedback.
2. Speak to Your Customer
A
3 Marketing Tips to Maximize Media Placement
Want to know the best ways to maximize media placement? Start with these three marketing strategies.
With so much access to internet media, customers need 28 – 62 touchpoints before they’re ready to buy. And with so much noise in the marketplace, you need to maximize media placement. What are the best ways?
1. Pitch Content Aggregators
Pitch blogs and newsletters with a high domain authority to reach your niche audience. You can also pitch content creators to increase the reach of your published
Marketing Ideas from a 7 Year-Old
Do kids say the craziest things? Maybe we should celebrate their creativity! Here’s a marketing idea from a 7 year-old that turned a few heads. Listen in.
Here’s a Business Idea that Got My Attention.
Today, I’m going to not give you marketing tips, but talk about marketing inspiration from a 7-year old boy, whose name is Jorge, from Monterrey, Mexico.
After watching one of his favorite shows, Shark Tank Mexico, Jorge decided to sell imaginary friends to real-life friends at school, just for fu
The 3 B’s to Marketing Generation Z
Are you marketing to Gen Z? Here’s some insight you should know.
A recent marketing study revealed 85% of Generation Z participants believe corporations should be making an effort to create a better world. If you’re under 30, you probably fall in the Gen Z category. Whether you agree with their sentiments or not, corporations are listening and taking note in 3 key ways:
Be Proactive
Gen Z expects corporations to be proactive in their efforts to improve. They even leverage their social media pres
3 SEO Marketing Tactics for Better Ranking
Want to stay on top of the latest trends in SEO? Listen to these 3 SEO Marketing tips to improve your website’s ranking.
The latest marketing trends in SEO can enhance your content marketing strategy, but not if you aren’t open to finding out what they are or taking action. Let’s dive in to see how to improve your website’s ranking.
1. Become a Lifeline for Prospective Customers
Share content about common questions related to your business. When prospective customers search online, your FAQs and
4 Steps to Handle a PR Scandal
If you’ve ever been in the midst of a PR scandal, you know that there’s a right way and a wrong way to handle it. Here’s what to do.
Communication is key especially in a PR crisis. What you have to remember is that you have to react order strategically and soundly, and follow these 4 steps.
1. Assess the situation
Ask all the right questions before you react. Know what you’re dealing with by gathering all pertinent information, not just bits and pieces. It’s also important to separate the emoti
3 PR Tips Before You Hit Send
Ready to email a pitch to a busy journalist? Here are 3 marketing tips that can help you stand out before you hit “send.”
If you’ve spent the time writing a PR pitch, you want to make sure it’s perfect. Double check that you’ve included these three key elements:
1. Write Eye-Catching Subject Lines
A solid subject line hooks the reader. If you’re emailing a writer, reference their subject matter to show that you’re interested in their work. Similar to Buzzfeed’s approach to catchy headlines, use
3 Marketing Tips to Brainstorm Writing Ideas
Struggling to come up with topics for your next writing piece? Here are some tips to get your creative juices flowing.
If you’re a marketer, sometimes you come up empty handed in the idea department, especially if you’re feeling stressed, overwhelmed or just blah. Here are 3 strategies to keep ideas flowing:
1. Write What You Know
To get the creative juices flowing, start with your experiences of what you’re good at, like running a business. Talk about mistakes you’ve made and learned from, or b
4 Ways to Know if Your Business Idea is Marketable
How do find out if your business idea is marketable? Here’s some insight to help you decide.
Although businesses are facing unprecedented challenges and adapting to survive, the ways to identify a great business idea remain the same. Ask yourself these 4 key questions to see whether your idea is worth investing your time, money and efforts.
1. Do People Want It? The simplest way to test whether your idea is viable is to simply ask around. Friends and family (or even an unbiased test group) can g
Marketing Insight – How to Hide Instagram Likes
On Instagram and want to hide your number of likes? Here’s how to do it and some insight why they’re making the change.
Why Instagram is Hiding Likes and How to Do it
It’s official. Instagram is now giving you the ability to hide “likes” so users can concentrate on feeling good about creating content instead of feeling anxious when a post isn’t popular. Why the change?
Instagram wants to take social validation away. Its new policy of letting you be in control of the app isn’t just a whim. The
5 Buzzfeed Marketing Tips for Easy Reading
Buzzfeed is synonymous with the “listicle” blog, a hybrid of a blog and easy-to-read list. Want to master their formula? Listen in.
You can learn so much from mastering Buzzfeed’s formula for breaking down practically any topic into fun bullet points. Here’s how they do it.
5 Buzzfeed Marketing Tips for Easy Reading
1. The Listicle. A listicle allows readers to digest information succinctly. Using the number in the title, like “5 Signs That Show Your Cat Loves You”, or “5 Buzzfeed Marketing Ti
5 Tips to Improve Marketing Productivity
Is your device overloaded with clutter, making you feel unorganized and overwhelmed? I know the feeling! Here are some tips that will help you improve productivity and give you some marketing time back.
5 Tips to Improve Marketing Productivity
1. Delete old files. If you think you might need them again, store them on an external hard drive.
2. Uninstall old apps. When you delete an icon, you might think the app is gone. But usually, the program is still stored in your device. Uninstall to really
5 Marketing Tips for an Awesome “About Us” Page
Your “About Us” page can be a customer’s first impression of your business. Here are some marketing tips to make it great.
1. It’s not “about” you, it’s about your customers. This might seem ironic, but it’s key. People want to know how they can benefit from your business. So, tell them about the great things they can gain and accomplish, with your help.
2. Know your target audience. Seems like a no-brainer, but understand who you’re trying to reach, what they want, what their goal is, and what
How to Make the Most of Social Media Marketing
You can’t even get out of bed without being bombarded by social media. Mobile phones, iPads, retargeting and all those notifications… So how can you make the most of it, listen in.
1. Connect with your audience. Social media is a great place for people to connect, which is why it’s so popular. Like, react, and reply to comments. Give people opportunities to participate in polls, chats, and live streams. Connecting is what it’s all about.
2. Focus on customer care. When you respond to what people
4 Ways Animals Can Boost Your Marketing Campaign
Bet you didn’t know July is “Wild about Wildlife” month! Here are some ways your marketing team can take advantage of it!
1. Pets are good for business. Really! They make employees happier, and customers love it when you welcome their furry friends. You can allow pets inside, offer pet-safe snacks (like Starbuck’s “pup cups”), or hand out dog treats.
2. Offer vegan, vegetarian, and cruelty-free food options. Plant-based diets have become very popular these last few years. In fact, 2019 was eve
3 Marketing Tips to Keep Customers Happy in 2021
The pandemic has changed well, just about everything, including what customers want and value. Here are 3 marketing tips to keep them happy.
1. Make it convenient. The pandemic has been hard, but it’s made some things easier. People work, shop, and attend events from the comfort of their homes. As things return to normal, keep livestream, delivery, and curb-side pick-up options available.
2. Consider staying virtual. Work, school, entertainment—everything has been online for over a year. When pe
4 Marketing Strategies to Increase Brand Authority
Want more people to see you as an expert? Up your brand and credibility with these marketing tips.
1. Stay on Top of Business Trends. If you don’t live in Hawaii, you probably have to change your wardrobe based on the season. Same thing with your business. You may need to adapt your business based on the latest trends. Don’t be a Blockbuster and fail to predict the evolution of renting to streaming. That’s not going to help your business.
2. Understand Your Brand’s Reputation. Think about
5 Marketing Tips to Maximize Online Conferences
Want to know how to make the most out of online conferences? Listen to these 5 tips.
1. Set a clear goal. If you know what you want tolearnyou’re more likely to leave the conference feeling Otherwise, you’ll wonder why you spent all that time and effort to attend. Your time is valuable!
2. Make asolid plan. Did you check out or print the conference schedule? Choose sessions that make the best sense for your goals. Plan time for networking too – who do you want to meet and why? Start a list o
Improve Your SEO Marketing with the EAT Strategy
Want some SEO marketing tips you can use today? Listen in.
Many small business owners don’t have a SEO marketer on their teams. They’re doing SEO marketing themselves getting decent traffic at a price they can afford, unless they’re hiring a SEO marketing specialist.
If you’re looking to improve your SEO and keep things in-house, consider the EAT strategy.
Build Your Expertise. Google perceives you as an expert if you’re satisfying the people who Google you. So, how do you make a customer
3 Marketing Tips to Overcome Sales Challenges
Want to be successful in sales? Learn the Art of Prospecting and how to overcome prospecting challenges. Here are some tips to up your game.
3 Marketing Tips to Overcome Sales Challenges
1. What are you looking to do? Sounds like a no-brainer but clarity is key – know what you want and it will be easier to get. And forget about you in the get-to-know-you agenda, it’s all about the prospect, not you. Their problems, their challenges, and their business. Ultimately, how you can help solve th
Marketing Tip: 4 Key Elements of a Publicity Pitch
Want to be a guest expert on radio, TV or a podcast show? Listen to these 4 tips.
Free publicity can save you tens of thousands of dollars, so it’s in your best interest to learn how to pitch a producer or blogger the right way.
4 Key Elements of a Publicity Pitch
1. Use a catchy headline. Drab doesn’t get you free publicity. If you’re not a wordsmith, put your title through an headline analyzer. You might be amazed! Here are a few to test drive; there’s one from CoSchedule, SEOPressor blog
3 Video Marketing Tips for Better LinkedIn Ads
Tired of posting articles on LinkedIn? Why not try video ads to capture your target audience’s attention? Here are some tips.
3 Video Marketing Tips for Better LinkedIn Ads
1. Create a video demo with an offer. People are searching LinkedIn for new ideas and are always interested to see how a product or service performs. And video ads that showcase a demo typically have a higher engagement and click through rates. For best results, experiment with an offer, like $200 off with this code or your f
4 PR Tips to Get More Earned Media
Want to be a better marketer and get more earned media? Here are three marketing tips to help you get more free press.
If you’re looking to get more free publicity and be a better marketer you have to understand what’s going on in the mind of a busy reporter. Hint: They never have enough time, so be smart when you pitch and do your homework before you hit send.
4 PR Tips to Get More Earned Media
1. Look at what’s been covered recently. Don’t pitch a story, or article or blog if it’s been cover
How to Write Press Release That Gets Attention
Want to write a press release that gets attention? First make sure your marketing efforts are supporting you, and have a consistent message and common goal. Other tips? Listen in.
4 Tips to Write Press Release That Gets Attention
1. A press release is a press release. Nothing more. Not a pitch. Not a bio. Not an annual report. Follow an outline or a template — I have on my blog — and you’ll have a tried and true guide.
2. The 5 W’s still hold true. Who, What, Where, Why, and When. The reason y
3 Marketing Tips to Create an Awesome Virtual Event
Have a virtual event coming up and not sure what to do? Listen in for a few tips.
Zoom, Google Meet, Facetime, one thing we all have in common today is that we’re forced to get over being camera shy. With everyone in front of screens, how do you create a virtual event that will drive traffic, be engaging and memorable at the same time?
3 Marketing Tips to Create an Awesome Virtual Event
1. Make your guest list count. You may want to invite everyone, but don’t. Invite the right people. Knowing
5 Ways to Build a Virtual Marketing Team
Need to build a virtual marketing team? Here are some insights to help you get there.
Putting together a rock star marketing team can feel like an uphill battle when you’re sifting through resumes and meeting candidates in person. But when you can’t meet face-to-face, the decision-making process can be stressful.
Basically, you need a roadmap to build a virtual marketing team.
5 Ways to Build a Virtual Marketing Team
1. Position Yourself with New Graduates to Attract Talent. Does your business
4 Guest Blogging Tips to Market Your Brand
One of the best ways to get free publicity is to be a guest blogger. Here are some tips to pitch the right way.
4 Guest Blogging Tips to Market Your Brand
1. What’s your goal? OK be real. Why do you want to create content for other sites? Are you looking to be recognized as a go-to resource, drive traffic to your site, gain backlinks or align your company with a reputable site. Be clear on the reasons before you think about pitching — and do your homework well in advance so you’re prepared.
2. H
5 Marketing Tips to Build a Stand-Out Brand
Building a brand can take your life from behind the scenes to in the spotlight. Listen to some key branding tips coming right up.
5 Marketing Tips to Build a Stand-Out Brand
1. Build your online platform with a goal. What’s the purpose of your content? Make sure your message is authentic so you can build your brand from the bottom up with a solid foundation. That helps you stand apart from your competitors on social media and your own digital footprint.
2. Be consistent. If you have a logo or t
Is Pop-Up Marketing Right for Your Brand?
Is pop-up marketing right for your brand? Before you make that decision, listen to a few tips.
Is Pop-Up Marketing Right for Your Brand?
Who would have thought that the term “pop-up” would be something fun and exciting and a welcome change from an ad that you don’t want to see. A pop-up experience is basically a limited opportunity for consumers to experience your brand. It’s like a now or never event that creates FOMO. It might not happen again or you might not have the same access so act now
3 Reasons Why You Need Digital PR
Think that marketing is all you need to grow your business? What about adding digital PR to your marketing mix? Here’s what it can do for you.
Marketing Tip: 3 Reasons Why You Need Digital PR
With all the focus on marketing, sometimes it’s easy to forget about getting PR and free PR is my specialty. How can digital PR help you?
1. Earned media is believable. It’s what other people say about you. It’s not about you tooting your own horn. It’s about third-party mention. You can’t buy that in ads
3 Tips to Beef Up Your Email Marketing
Did you know that 80% of people read emails on their phones? Want to catch more of their attention and build your business? Here are three tips.
3 Tips to Beef Up Your Email Marketing
1. Avoid long messages. Long and wordy sentences are tiring and no one wants to read them. How about adding an infographic to grab the audience’s attention instead? You can find designers who specialize in creating infographics on sites like Fiverr.
2. Switch up your delivery. Try including a video in your next e
Why Video Captions Make Marketing Sense
Remember when the most important decision on Instagram was which filter to use? Now it’s all about videos to get more viewers. Want a tip to help you get there? Listen in.
Instagram has come a long way. You can go live and sell products — and videos are getting two times more engagement than Instagram photos. Add captions and you can get even more viewers.
Why Video Captions Make Marketing Sense
1. Captions provide content without sound. If you’re scrolling through social media at work or in a p
Before a PR Push, Do This
The next time you’re doing a PR push you might want to consider this.
Ready for a PR push? You may first want to make sure your company’s social media house is in order. The focus on digital marketing has grown leaps and bounds with consumers on their devices more than ever.
What can you do to support your next public relations effort?
Before a PR Push, Do This
1. Make sure your website is up-to-date. You might not think this is super important, but your website is probably listed on every socia
Zoom Features for Your Marketing Team
Want some Zoom features to share with your marketing team? Listen in.
Zoom. Love it or hate it, it is one of the top video communication tools of the past year and it’s only gained more momentum. This week, a viral video showed a lawyer stuck on a cat filter in front of a judge.
Video chat is more than the conference room of today. It has a chat function that allows for interaction and idea sharing beyond just sitting in front of the camera. What’s that look like for your marketing team
Zoom Fea
3 Marketing Tips to Defuse an Upset Customer
Have an upset customer on your hands? If you’re not sure what to do, stay calm and stay tuned.
No one wants an upset customer — it’s bad for business — unless you know how to turn the situation around. If you’re able to do that, you might actually build a stronger bond and build a stronger relationship. And, they may become a better customer and refer you more business.
3 Marketing Tips to Defuse an Upset Customer
1. Create a direct route for complaints. There’s nothing worse than customers g
5 Social Media Marketing Tools You May Not Know
Looking for some social media tools and resources? Here are some that I recommend to my clients.
You can go crazy with all the social media apps and tools that are out there, but there are some that are better than others. Here are five that I’ve recommended to clients; some are free, others offer a premium version.
5 Social Media Marketing Tools You May Not Know
1. Buzzsumo. Here’s an amazing tool that I love! It’s called Buzzsumo and it allows you to see what’s trending, to research influ
5 Steps to Manifest What You Want
Looking to get some help on what you want? Let me share what has worked for me and thousands of other business owners who are clear about what they want.
Marketing Tip: 5 Steps to Manifest What You Want
1. Be clear about what you want, not what you think you can get. Take your time thinking about it. Clarity is key to manifesting.
2. Don’t Ask, Don’t Get. Visualize what you want stretching the boundaries of what’s possible.
3. Create a manifesting circle for personal and business. What does tha
How to Market Your Business with Testimonials
If you’re not taking advantage of customer testimonials, you’re missing a giant marketing opportunity.
How to Market Your Business with Testimonials
1. Use your homepage to post reviews. Use testimonials to keep visitors on your site with the ultimate goal to get them in your sales funnel. And if you have a handful of testimonials that are awesome, include them on your landing pages, product pages, and contact pages to drive conversions. Just don’t add them to add them, make sure the placement i
4 Short-form Video Marketing Trends for 2021
No surprise video is rocking it. And so is short-form video. What are some of the best video trends to watch for? Listen in.
4 Short-form Video Marketing Trends for 2021
1. User-generated content is on the rise. Consumers love it. User-generated video or UGC influences customer’s buying decisions and promotes trust. And brands can publish videos that don’t break the bank.
2. Show people behind the brand. Audiences demand authenticity and transparency, and that’s not just with marketing. Feature
5 Ways a Strong Personal Brand Will Help Your Marketing
Everyone has a personal brand. You might like yours or hate it. Either way, here’s why it’s important.
There are lots of benefits of a powerful personal brand. Let’s look at 5 benefits:
5 Ways a Strong Personal Brand Will Help Your Marketing
1) Build a steady stream of ideal clients. When you position yourself as authentic in everything you do, in person and online, you’ll attract prospects, referrals, even clients who want to give you business.
2) Be open to rewarding partnersh
Marketing Tip: 5 Easy Ways to Leverage Press
Want to create a ripple effect by leveraging your press? Here’s how.
If you’re like any business owner, you know how important it is to get the biggest bang for your buck. And, that includes leveraging all the free publicity you worked so hard for.
5 Ways to Leverage Free PR and Get More Visibility
1. Showcase press on your website. One way to do that is by sharing the logos where you’ve been published. Create a homepage banner on your website which makes it easy for visitors to see. This may be
Easy Simple Brand Guidelines for Marketing
Ever notice that your logo and colors look different online. The colors aren’t right, the logo isn’t the most current or it just looks off? Here’s an easy way to fix that.
Consistency in marketing is everything, right? Well it should be with your brand, the image of your business, who you are and what you do. How your visual brand looks online and offline is key to people recognizing you in a crowded marketplace rather than your competitor.
Easy Simple Brand Guidelines for Marketing
There’s cert
6 Reasons You Need Publicity in Your Marketing Plan
Looking for publicity? It’s a free way to gain visibility – but what’s the real reason you want press?
To start, free PR and publicity will help build your online reputation, credibility, and increase your expert authority. Plus, you’ll be perceived as an expert. All are key factors in marketing.
6 Reasons You Need Publicity in Your Marketing Plan
1. PR plays an important role in your marketing plan. Think of PR and marketing like best friends. One gets press and earned media, the other targets
4 Marketing Tips to Build a Strong Online Reputation
Think reputation is just what people think of you when you work together? Time to think again.
4 Marketing Tips to Build a Strong Online Reputation
1. First impressions are everything. In a digital world, you need to be a control freak! In control of what your prospects and customers find out about you online. And that includes search results from Google, listings and directories, social media, and reviews.
2. Claim your Google My Business listing. Google My Business lets people find you and it
5 Marketing Tips for Guest Blogging
Want to be a guest blogger? If you’re an expert, it’s a great way to build credibility and get tons of publicity. Here are some tips.
5 Marketing Tips for Guest Blogging
1. Be clear on what you’re an expert on. Sounds dumb, but you can’t be an expert at everything. Confused people never buy. Who do you help and what problems do you solve?
2. What publications do you want to write for? Look at your target markets and marketing plan to see what your prospects and customers are reading. Not sure?
5 Marketing Features of LinkedIn’s Stories
What’s LinkedIn up to lately? LinkedIn stories. Let’s take a look at what they’re all about.
LinkedIn Stories has just been launched globally and it allows the LinkedIn community and brands with a company page to publish photos, images, and videos on the mobile app, much like Instagram stories.
So, what does it look like?
5 Features of LinkedIn Stories
1) LinkedIn members and brands on company pages will be able to share a story, similar to Instagram, and the stories will be ephemeral. That
How to Use Quora’s Q + A as a Marketing Tool
You’ve heard of Quora, but how do you use their Q + A platform as a marketing tool?
Want to use Quora like a marketing master? Well, why not? Here are 5 ways to do that.
5 Ways to Use Quora’s Q + A as a Marketing Tool
1. Create the perfect profile. Take your time writing one because Quora shows the first 50 characters in your profile as a tagline. You’ll also want to add a headshot, to humanize your brand. There’ll be lots of competition answering questions, so make sure that your answers stan
4 Pinterest Marketing Tips to Attract Power Buyers
Want Pinterest traffic that will buy? Listen in
Today, let’s talk about 4 Pinterest marketing tips to drive power buyers to your website.
4 Pinterest Marketing Tips to Attract Power Buyers
1. Actively seek out new people to follow. Every day, follow new people, comment, save and pin on other people’s boards. This makes you look like an active user.
2. Use keywords to your advantage. Your boards, descriptions and categories all impact how your content shows up in search results. Use clear, desc
5 Common Social Media Marketing Traps
Don’t let social media run you. Here are some pitfalls to watch out for.
Social media marketing done the right way will help grow your business and a community. Done the wrong way, there are some major pitfalls.
5 Common Social Media Marketing Traps
1. Not paying attention. If you want to be successful, you need to focus on what you’re doing, and that includes social media. It’s easy to make mistakes, say the wrong thing, or offend someone. Pay attention to get attention.
2. Wasting valuable ti
5 Marketing Tips to Scale Your Business
Growing a business to seven figures isn’t done overnight. Here’s a quick guide.
Want to get your business to the seven-figure mark? Look at some of best practices.
5 Marketing Tips to Scale Your Business
1. Clarity and consistency count. On social media and every platform, make a commitment to be consistent. Create a unified brand, image, and messaging across all channels. You’ll also want to repurpose your content as video, live streams, gifs, quotes and more. That way you’ll have more time to
4 Soft Skills You Need in Marketing
Think you just need hard skills to be a marketer? Not true. Check out these soft skills to add to your tool box.
4 Soft Skills You Need in Marketing
It’s not always about being tough as a business person and marketer. Soft skills count too. What skills should you add to your marketing toolbox?
1. Creativity. Marketers have a unique flair and knack for creativity so it’s important to nurture those skills. Creativity is a gift to help you stay on top of your game – and also protect your creative
5 Marketing Tips to Shape Up Your Business
Are you looking for new business ideas to help you through tough times? Listen in.
Almost every company I know wants to recover losses they’ve incurred with the pandemic. Ideas are important, but it’s also important to take action to get ahead of the competition.
Here’s an approach I read about today in the Entrepreneur blog on how to SHAPE up your business.
5 Marketing Tips to Shape Up Your Business
1. Think like a Start-up. Enough research, already. It’s time to take action, and that means no
3 Reasons Why Co-Marketing is Important
Want to pool your resources to create a bigger marketing campaign? Think about co-marketing.
Why would you want to co-market with another company and what’s the benefit?
3 Reasons Why Co-Marketing is Important
Increase your reach. Co-marketing or cross promotion as it’s sometimes called allows your content to be shared with your audience as well as your partner’s. This gives you an opportunity to expand your reach with a totally new target market and grow your following with people who want to
7 Marketing Comebacks to How Much Do You Charge
How much do you charge? Pause, pause. Don’t get mad. Here’s what to say next.
If you’re in business, you’ve probably done more than your share of free – when you started, for causes you believe in, or as part of giving back.
For those who ask, “how much do you charge?, here’s what you can say. Thanks David Newman, speaker guru, for the lesson I’ll never forget!
Before you say anything, remember this. Don’t quote a random price unless you think this person will be a major pain in the butt or you
5 Free Photo Sites for Content Marketing
Need free photos for your marketing projects?
If you do any kind of content marketing, you need visuals – photos and images to use on your website, on blogs and articles, and reports – as well as on social media.
Here are 5 free photo sites for your next marketing project
1. Unsplash
Unsplash has thousands of high-quality free photos and images that you can use in marketing and design projects. What makes it easy is that you can find them with a user-friendly search tool. Just type in your keyw
3 Reasons You Need a Marketing Plan
Want to grow your business? Then you need a marketing plan.
3 Reasons You Need a Marketing Plan
1. A marketing plan is a comprehensive report. It analyzes your brand or business’ situation, and identifies your target audience, challenges, opportunities, and competition. It contains key industry information, data, and marketing insights that differentiate your brand, and give you a competitive edge online and offline.
2. A well-written marketing plan supports the direction of your company. It has
Want the Secret Sauce to Marketing?
Ever dream of being famous? What’s the Secret Sauce?
5 Ingredients in the Secret Sauce of Marketing
1. Don’t Reinvent the Wheel if You Don’t Have To
Set out to become an expert in your field by learning everything you can about your subject matter and then commit to lifelong learning.
2. Master the Art of Execution
Your idea is only as a great as your plan to execute it. Create a strategy that fits your short-term and long-term goals, and tactics to help you get there. A roadmap for anything wo
6 Marketing Sites to Buy Instagram Followers
Yearning to buy or get followers to build your Instagram list? Here are some popular ones.
6 Marketing Sites to Grow Your Instagram Following
1. Stormlikes. Stormlikes allows you to buy followers in bundles of 100 to 1,000. If you buy a few hundred followers from time to time, you’ll increase your rate of growth. In small increments, it looks organic.
2. Kicksta. Kicksta is super easy. Just describe your ideal follower and Kicksta will find and engage with users who match your specifications. No
How to Use Digital Marketing for Cold Calls
Hiding behind the computer not sure how to use digital marketing for cold calls? Listen up!
4 Digital Marketing Cold Call Strategies
1. Figure out who your ideal client is. Who do you need to reach? What kind of company or industry are they in? What are their problems? How can you help? Once you can answer these and other questions like them, you’ll have a pretty good ID on your target audience.
2. Find the decision maker. You can’t just fire off emails to customer service or go down the rabbit
How to Claim Your Marketing Edge Post-Lockdown
Nothing’s changed and everything’s changed since Covid hit the world. With so much going on, how do you grab your entrepreneurial edge?
5 Ways to Grab Your Marketing and Entrepreneurial Edge
1. Grow market share. Do you operate in a market where leaders are vulnerable? The shutdown/reopening might be an opportunity to move up from the number 3 or 4 position and take over one of the coveted top spots. Keep your eye on the ball and see what’s shaking out in your industry.
2. Leverage brand names.
4 Marketing Tips for Online Networking
Like it or not, online networking is here to stay. Want some pointers on how to get the most from it?
4 Marketing Tips for Online Networking
Look for opportunities. Keep an eye out for events that best meet your needs. Participate in live chats, Q&A’s, informal discussion groups and other interactive forums. Some events will use platforms like Zoom that allow viewers to chat with each other, while others may use a more broadcast forum, like Twitter, where chats happen with a hashtag.
Get Active
How to Leverage Marketing Value from Surveys
Think surveys are pointless? Hang on before you say yes. Find out how you can leverage marketing and PR value from them.
How to Leverage Marketing Value from Surveys
Blog it. Write a blog post for your own website about your survey results. This will serve as the foundation for all your social and mainstream media outreach. Everything else you do should link back to this primary source.
Design it. Create an infographic about your survey results. People love visuals and they’re a compelling way t
5 Marketing Strategies to Promote a Virtual Event
With everything virtual now, what are some of the best marketing strategies to promote a virtual event?
5 Marketing Strategies to Promote a Virtual Event
Set expectations. Is this a presentation, panel discussion or town hall? Will the audience be able to ask live questions? People need to know what they’re signing up for. Be clear on what the audience take-aways will be.
Work with a partner. Co-branding and co-marketing are great ways to gain a larger audience. Match a brand with a community pa
4 Social Media Marketing Trends for the Rest of 2020
What are some of the hottest social media marketing trends for the rest of the year? Listen in!
4 Social Media Marketing Trends for the Rest of 2020
Shorten your content creation process. Content you created six months ago and planned to use today may now be outdated. Compress your content creation down from months to weeks or even days. You can still sketch out your plans for the future but don’t invest a lot of time in detailed creation — leave room for changes so you don’t have to scrap every
5 Ways Social Media Improves Customer Trust
Would you like to build better relationships with your customers? Think about building trust with social media. Here’s how:
5 Ways Social Media Improves Customer Trust
1. Build strong communication skills. Think about what your customers want to hear from you. What kind of questions are they asking? Find out from your sales team, check social media or even scroll Q & A platforms like Quora. When you talk with them, use language they’ll understand. Skip the small talk and jargon.
2. Stop talking
Sidebars, Floaters and Other Email Marketing Ideas
Besides offering a newsletter or some other kind of legal bribe, what are some other ways to collect someone’s email address?
We all want a robust mailing list. So how do we collect emails?
4 Ways to Collect Email Addresses
1. Incorporate a squeeze page. Think of it like a preview page. Show just enough of premium content to whet their appetite but require an email address before they can read it all. Squeeze pages work really well when your primary source of traffic is organic.
2. Capture sideb
5 Content Marketing Strategies to Remember
Looking for some underrated content marketing strategy ideas? Take a listen.
5 Content Marketing Strategies to Remember
1. Use infographics to present complex content. Visual content is more engaging than text, can be fun and still offers information in a simple format. It also takes less time to look at than reading a full report.
2. Interview industry thought leaders. This is a great way to grow your audience and get recognized as an expert in another expert community. When you’re ready to go
3 Marketing Tips if You’re Looking for a New Job
Looking for a new job in this crazy time? Here are 3 easy pointers.
3 Marketing Tips if You’re Looking for a New Job
1. Do your homework beforehand. It seems obvious but you’d be surprised by how many people don’t do this. Start with the company’s website and then do a broader Google search. Look for recent articles in industry publications. Let them know you did your research to learn about the company and its challenges.
2. Zero in on the company’s culture. Check out their social media pages a
4 Steps for Building the Perfect Marketing Strategy
Want to know the perfect marketing strategy? Sure thing, who doesn’t? Let’s take a look.
4 Steps for Building the Perfect Marketing Strategy
Define your ideal customer. You might think that all paying customers are ideal, but some are better than others. Look at your sales. Who brought in the most money and provided the highest profit margins? Who was easy to deal with and who was a headache (or PIA)? Research your current customers and see who you like when seeking out new ones.
Zero in on yo
5 Marketing Tips to Create a Social Media Checklist
Want to create social media engagement? Listen for tips on what you need on your checklist.
5 Marketing Tips to Create a Social Media Checklist
Develop guidelines for your team. State clearly how you want to handle all of your social media. Make sure to list every profile and not just your primary ones. Consider things like your content, visuals, community monitoring and your brand voice when thinking about what to include.
Decide on how often you’ll engage with your community. Take a look at b
5 Ways to Market Your Business with Quora
Know about Quora? Think it can work for marketing? Listen how.
5 Easy Ways to Use Quora for Marketing
Find people to connect with. Start with looking at the top answers and followers of a particular industry. This is a great way to find colleagues and other businesses who are interested in the same subjects you are.
Follow topics in your industry. Become active by posting thought-provoking questions and valuable answers. You can include links to your website or blog posts for more information
5 Marketing Tips to Build Social Media Trust
Have you worked with well-known brands? Well, don’t keep it a secret!
5 Marketing Tips to Build Social Media Trust and Proof
Get the biggest bang for your buck. If you’ve worked with well-known brands, promote it. Make sure you display their logos and brand names on your website and mention it on social media. It gives visitors confidence in your business. If Nike likes you, then you must be good.
Product reviews are a social goldmine. And so are testimonials. When prospects see positive revi
4 Best Writing Tools for Marketers
Are you in marketing and always writing, like me? Join the club!
So if you’re a writer and a marketer, what are some of the best writing tools out there? Let’s take a look.
4 Best Writing Tools for Marketers
750 Words is a fun, online journaling tool that simply encourages you to write. There are a bunch of fun ways the app does this, like giving you rewards for hitting various milestones and using colorful charts to show how your writing has improved over time. It’s all about making writing a
6 Marketing Ideas for a Stronger LinkedIn Profile
Know that LinkedIn is the #1 B2B platform? You’ve got that right. Creating a stronger LinkedIn profile will help you attract new opportunities, build a more engaged audience, and help you influence viewers to read more about you and find out what you’re all about.
6 Marketing Ideas for a Stronger LinkedIn Profile
Use a high-quality, professional photo. And please smile. If you know how to smile with your eyes, all the better. A head-and-shoulders shot is usually the best and definitely, no hat
5 Types of Target Marketing on Social Media
Have you been thinking of retargeting but not sure how?
Let’s look at retargeting, what is it and why it’s valuable especially now — with no one wanting to lose a single sale. Conceptually, it’s this: You create awareness and interest. A customer visits your site and then leaves. That’s when retargeting happens — until they purchase or fulfill another call-to-action.
5 Types of Target Marketing on Social Media
Retargeting. Retargeting gives you multiple chances to target a prospect who came cl