WTM Insights Podcast

WTM Insights Podcast

WTM Insights Podcast

WTM Insights Podcast is THE podcast to listen to for global travel trends, analysis and updates throughout the year and also to hear key recordings from WTM's ground-breaking events themselves. WTM's six annual events help the travel industry generate over $7bn of deals - with expert content, brand promotion and unique networking opportunities bringing together a travel community from across the globe. Join our host, travel journalist Lisa Francesca Nand, for expert guest interviews, conversation, key event recordings and insights and much more.

18: The Ground Control Podcast - Stories from Travel Industry Insiders

18: The Ground Control Podcast - Stories from Travel Industry Insiders

The monthly Ground Control Podcast goes in-depth with industry insiders from travel, transportation, and hospitality. Presented by World Travel Market, Mozio, and GroundControlHQ.com and hosted by David Litwak.  Website: https://www.groundcontrolhq.com/

May 6, 2021 • 34:31

17:  Sustainability: The Hard Truth with Lucy Siegle

17: Sustainability: The Hard Truth with Lucy Siegle

Thank you for listening to our joint episode with The Big Travel Podcast! We are no strangers to the term “sustainability”. Over the past decade, being environmentally conscious has been trending and rightly so- it’s time to make a change. So how can we be more responsible when it comes to travelling? In this episode, we are joined by Lucy Siegle, esteemed journalist and climate change campaigner, discussing carbon emissions and potential “greenwashing”.   The travel industry is undoubtedly a h

Feb 20, 2020 • 39:05

16: 2019: A Turbulent Year in Travel

16: 2019: A Turbulent Year in Travel

Travel has seen its fair share of ups and downs this year, from the collapse of big travel businesses such as Super Break and, more recently Thomas Cook, to the success felt by Sri Lanka after their national airline reopened their global routes. We are joined by Antonia Stratford, Head of Public Affairs at UKinbound, and Kelly Cookes, Leisure Director for Advantage Travel, to discuss their insights on travel trends from 2019 and how they are impacting the industry.   With a report from Visit Bri

Dec 9, 2019 • 25:05

15: WTM Insights LIVE: Courting Hollywood

15: WTM Insights LIVE: Courting Hollywood

This episode was recorded LIVE at the World Travel Market, London- the biggest travel trade show in the world. We had a fantastic time and would love to share with you some of what we got up to!   With the likes of Game of Thrones and Star Wars garnering millions of die-hard fans, what better way to attract new visitors than through TV and film? Lisa Nand interviews a brilliant panel of Judith Webb, Tourism Northern Ireland, Donovan White, Jamaica Tourism Board, Colin Piper, Discover Dominica Au

Nov 7, 2019 • 48:57

14: How Is Pop Culture Driving Tourism?

14: How Is Pop Culture Driving Tourism?

With travel being the second biggest spend for 16-35’s over items like bills and food, it’s no wonder that pop culture royalty such as MTV are branching out. The popularity of music festivals is growing year on year and this success has been felt by Maltese festival, Isle of MTV who ran their 13th event to 30,000 music fans in July. This level of tourist influx is a challenge for any destination, so we talk to Russell Samuel, VP of Created & Integrated Marketing for Viacom Velocity Internati

Oct 10, 2019 • 35:37

13: Accessibility in Travel: What More Can We Do?

13: Accessibility in Travel: What More Can We Do?

As we strive for a more inclusive and diverse society, is that being reflected in how we meet the needs of travellers? Improved accessibility is something that the majority of us will require at some point in our lives, and for people living with disabilities, this need is far more urgent. With the introduction of new technology such as touch screens, our guest speaker Amar Latif has seen travel accessibility move backwards instead of forwards. Amar is blind and is CEO and Founder of Traveleye

Sep 9, 2019 • 27:52

12: How to Harness the Power of Influencer Marketing

12: How to Harness the Power of Influencer Marketing

With around 3.5 billion people actively engaged in social media, it has become integral to the success of a business, particularly within the travel and tourism sector- but how can brands harness that power? Our host, Lisa Nand, speaks to CEO & Co-Founder of Traverse, Michael Ball, and blogger Julie Falconer, from A Lady in London (www.aladyinlondon.com), about how working with an influencer and content creator can grow your reach exponentially whilst providing customers with an authentic pr

Aug 9, 2019 • 34:40

11: Making Strides In LGBT+ Tourism with Ian Johnson

11: Making Strides In LGBT+ Tourism with Ian Johnson

In a competitive industry like travel and tourism, how can companies ensure that they appeal to all demographics? This month’s Pride celebrations have been particularly poignant, marking the 50th anniversary of the transformative Stonewall riots in Manhattan. In a fascinating interview with Out Now’s founder and CEO Ian Johnson, we discuss how the LGBT+ tourism sector has grown exponentially over the past decade and what companies can do to ensure that their rainbow flag is flying 365 days a yea

Jul 9, 2019 • 28:29

10: How Podcasting Can Strengthen Your Brand

10: How Podcasting Can Strengthen Your Brand

The rise of podcasting into the mainstream has been significant and more and more businesses are seeing audio on demand as a valuable way of getting their message out - whether that's making podcasts themselves, appearing on other people's podcasts or sponsoring and advertising on podcasts. WTM Insights Podcast host Lisa Francesca Nand from The Big Travel Podcast present this panel from WTM London and we discover how podcasting can help strengthen your brand.

May 15, 2019 • 36:43

9: 9. Unforgettable Journeys: The BBC on Creating Memorable Branded Content

9: 9. Unforgettable Journeys: The BBC on Creating Memorable Branded Content

Branded content in the travel sector means telling memorable stories, but how can you be sure you’re delivering your brand story with impact and efficiency? In this fascinating session with the BBC at WTM London we hear from Dr Hamish McPharlin Head of Insight at BBC Global News about their latest research into the science of memory, including what creates strength and emotion in memory and how we can harness this to create powerful, memorable branded content.

Mar 3, 2019 • 33:49

8: 8. June Sarpong on the Importance of Diversity in the Travel Industry

8: 8. June Sarpong on the Importance of Diversity in the Travel Industry

TV presenter and campaigner June Sarpong came to the WTM to host a panel on the issue of gender equality in travel called '100 Years of Suffragettes: International Perspectives for the Travel Industry'. At the start of this conference she gave an inspirational speech about diversity including the research she unearthed for her best-selling book Diversify. We managed to catch up with June in the busy backstage area before her speech to ask her about her thoughts on diversity in the travel industr

Feb 4, 2019 • 18:26

7: 7. How to Capitalise on Chinese Outbound Tourism

7: 7. How to Capitalise on Chinese Outbound Tourism

Destinations and travel businesses around the world are making great efforts to attract a larger share of China's outbound travellers, but connecting to the Chinese market isn’t always easy – it can require time, effort and money and is particularly difficult for small those on a limited budget. In this unmissable session from digital marketing and solutions agency Dragon Trail Interactive from the WTM, we learn the basics of Chinese digital marketing for SMEs as well as how tourism boards can s

Jan 21, 2019 • 1:03:09

6: 6. 100 Years of Suffragettes: Gender Balance in Today’s Travel Industry

6: 6. 100 Years of Suffragettes: Gender Balance in Today’s Travel Industry

2018 marked the 100th anniversary of British women gaining the right to vote and WTM London held a special travel-focused debate to mark this. The need for greater diversity, gender balance and visibility of women in the travel industry is still a key issue and our panel investigate what the travel industry might be able to do to accelerate the pace at which the pay gap is closing and what lessons and best practice can be shared and learnt from other sectors. The panel is moderated by Alessand

Dec 12, 2018 • 55:05

5: 5. Johan Lundgren CEO easyJet - Exclusive WTM 'Meet the Experts'

5: 5. Johan Lundgren CEO easyJet - Exclusive WTM 'Meet the Experts'

Johan Lundgren took over as CEO of easyJet in December 2017 and, since joining the airline, has set out a significant increase in investment in easyJet Holidays, showcased a series of initiatives to increase business passengers and revealed plans to introduce a new loyalty programme. In an exclusive one-to-one conversation, lead by industry expert John Strickland at WTM London, the new easyJet boss talks about his plans to harness the power of data to improve customer proposition, reduce costs a

Dec 5, 2018 • 56:55

4: 4. UK Travel Market: What to expect in 2019

4: 4. UK Travel Market: What to expect in 2019

On this episode, direct from WTM London, five industry leaders from Euromontor International, TUI, Easyjet, Travel Counsellors and Hilton discuss what we can expect for 2019 including consumer confidence, which destinations are doing well and why, the relationships with overseas partners both for outbound and inbound, currency values and of course Brexit. Hosted by Ben Ross Deputy Travel Editor of the Telegraph with:   • Caroline Bremner, Head of Travel Research Euromonitor International • A

Nov 7, 2018 • 1:08:34

3: 3. WTM 2018 - Instagram and travel

3: 3. WTM 2018 - Instagram and travel

Instagram has now passed the billion-user threshold and in this hugely popular keynote Instagram and Facebook travel marketer Neasa Bannon tells us how travel is one of the most engaging topics on Insta, how travel brands are using it, the top four trends in travel and how we can all get the best from instagram.  On this episode we cover: -How travel and Instagram are great partners More than a billion active monthly users grown from 800 million just a year ago How travel and instagram ar

Nov 6, 2018 • 41:16

2: 2. WTM 2018 - Global Consumer Trends: Opportunities for Travel

2: 2. WTM 2018 - Global Consumer Trends: Opportunities for Travel

Direct from the shop floor on the first day of the 3 day World Travel Market event in London’s Excel, with Global Consumer Trends; Opportunities for the Travel with Paul Davies and Mintel Research. We learn about the 6 key consumer trends affecting the travel industry right now and how brands can adapt and take advantage of these. An exciting start to WTM 2018. On this episode we cover:  -The six consumer trends having the biggest Impact on the travel industry -One constant theme – rising

Nov 5, 2018 • 38:06

1: 1. Inside WTM London 2018- Find out more and why it is a must if you are in the travel industry

1: 1. Inside WTM London 2018- Find out more and why it is a must if you are in the travel industry

WTM Insights Podcast is THE podcast to listen to for global travel trends, analysis and updates from us throughout the year and also from the events themselves starting with WTM London on the 5th, 6th and 7th November. Joining host, travel journalist Lisa Francesca Nand, on this episode is Simon Press Senior Exhibition Director to tell us more about the event, the podcast and how this year’s WTM London will wow us all.

Oct 20, 2018 • 7:56

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