How I Built This with Guy Raz
Guy Raz | Wondery
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by v...
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams
Jeni’s Splendid Ice Creams founder Jeni Britton joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, how Jeni’s newest venture Floura is tackling one of America’s largest dietary needs—fiber. First, we meet Jesse in Washington, D.C., who’s wondering how to best focus marketing efforts for his frozen french fry company. Then Casey from Boston, who's questioning the pressure she's feeling to pursue outside capital for her frozen pierogi brand.
Dr. Dennis Gross Skincare: Dennis and Carrie Gross
Dr. Dennis Gross was worried about putting his name on his skincare brand: would the word “gross” turn shoppers away? But Dennis and his wife and business partner, Carrie, realized that the key to the brand’s success lay in another part of the name – “Dr.” Dennis was able to use his experience as a dermatologist to develop effective skincare products, starting with a peel that could be done at home without causing blotchy skin. Later, the brand introduced an LED face mask, which looked
Advice Line with Leah Solivan of Taskrabbit (September 2024)
Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their core customer base. First we meet Kate in Los Angeles, who wants her digital greeting cards to stand out in app stores. Then Shahn in Australia, who’s rethinking user acquisition for his couples coaching app. And Allen in Hawaii, who’s wondering about product-market fit for his online platform that teaches kids to play instruments.Tha
Skype and Kazaa: Niklas Zennström
In the early 2000s, one of the most popular pieces of software in the world was a free peer-to-peer file-sharing network called Kazaa. It was launched by two Scandinavian entrepreneurs, Niklas Zennström and Janus Friis, with the simple idea that internet users should be able to share anything with anyone in the world. After being knee-capped by lawsuits from the music industry, Niklas and Janus applied peer-to-peer technology to a new business: Skype, a service that allowed anyone with an intern
Advice Line with Jenn Hyman of Rent The Runway
Rent the Runway co-founder and CEO Jenn Hyman joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jenn’s take on how letting go of ego helps business leaders stay in the game. First, we meet Sara near Cape Cod, who’s wondering how much her customers actually value local artisans making her apparel. Then Carrie from New York, who’s trying to unlock seven-figure revenue to attract investors to her active haircare brand. And finally, fellow New
SpotHero: Mark Lawrence
After racking up thousands of dollars in fines, Chicago roommates Mark Lawrence and Jeremy Smith figured there had to be an easier way to park. So in 2011, they launched SpotHero as a peer-to-peer service, where people who lived near Wrigley Field might rent out their driveway on a game night. But that strategy wasn’t scalable, so SpotHero soon partnered with garages to sell excess inventory. Over the years, the startup faced intense pressure from investors to expand quickly and c
Advice Line with Alberto Perlman of Zumba
Zumba co-founder and CEO Alberto Perlman joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Alberto’s take on the value of partnerships for growing brands — and why entrepreneurs should say ‘yes’ more often.First we meet Stefanie in Michigan, who’s looking for the smartest route to raise capital for her non-slip workout shoes. Then Jack in New Hampshire, who wants to broaden the appeal of his protein powders for sensitive stomachs. And Peter
PayPal: Max Levchin (June 2022)
During its formative years in the late 1990's, Paypal attracted an extraordinary group of young entrepreneurs, who then went on to build some of the best known companies in tech. They became known as The PayPal Mafia—and Max Levchin was one of the leaders. A computer genius from Soviet Ukraine, Max joined Peter Thiel, Elon Musk, Reid Hoffman and others as they grew PayPal into a massively successful online payment service. Along the way, they encountered almost every
Advice Line with Lyndon Cormack of Herschel Supply Co.
Herschel Supply Co. co-founder Lyndon Cormack joins Guy on the Advice Line, where they answer questions from three early-stage founders about leveraging brand stories to reach new customers.Today we meet Lauren in Michigan, a former journalist now capturing family histories in bespoke commemorative books. Then Jon in London, whose creation might be a solution for the pile of clothes on your chair. And Virginia in Alaska, who designed a bra that stays comfortable through a 12-hour nursin
Listen Now: Reclaiming with Monica Lewinsky
Monica Lewinsky has been a major reference in pop culture since she was 24 years old when a scandal made her a household name overnight. Since then, she’s fought to redefine her reputation - and now, she's ready to encourage others to take back their power, too.On her new podcast "Reclaiming with Monica Lewinsky," Monica leads honest and wide-ranging conversations about what it means to write your own narrative. Each week, guests share how they've rediscovered purpose, rebuilt relations
Lenny & Larry’s Protein Snacks: Barry Turner
When Barry Turner co-founded Lenny & Larry’s, the idea of selling a protein-packed breakfast muffin was practically unheard of: it was the early 1990’s, and protein-fortified food was not yet a thing. But when Barry was sidelined from a promising gig as an American Gladiator, he and his bodybuilding buddy Benny Graham decided to infuse baked goods with protein powder and sell them around L.A. Soon they were selling brownies, cookies, and cinnamon rolls, but mostly anonymously, as a
Advice Line with Ariel Kaye of Parachute Home (August 2024)
Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps. Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men’s grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer make
Mrs. Meyer's Clean Day: Monica Nassif
Mrs. Meyer’s is a hugely successful line of soaps and cleansers named for a real Mrs. Meyer: a no-nonsense Iowa homemaker who raised nine kids, including the brand’s founder. When Monica Nassif started Mrs. Meyer’s, she’d already launched an upscale cleaning brand, but it was too pricey for the mass market. Worried that another company might muscle into her lane, Monica decided to knock herself off: she launched Mrs. Meyer’s with an elegant design and exotic fragrances– but at
Advice Line with Travis Boersma of Dutch Bros
Dutch Bros co-founder and former CEO Travis Boersma joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Travis reflects on the baby steps that scaled his initial espresso cart into a 900+ location national business.First we meet Sean in Atlanta, who’s trying to reach new customers for his Korean fried chicken as delivery apps cut into margins. Then Trenton in Central Pennsylvania, who’s considering whether to grow his coffee roastery through
Beyond Yoga: Michelle Wahler
When Michelle Wahler and Jodi Guber Brufsky set out to launch a yoga wear brand in 2005, they had no idea that it would eventually be acquired—for hundreds of millions of dollars—by one of the most iconic apparel brands in the world. But it took years for Beyond Yoga to get to that point. It grew slowly by partnering with yoga studios and mom-and-pop boutiques, and apart from some initial seed money, it never took on any outside investment. With an obsessive focus on soft fabrics,
Advice Line with Vicky Tsai of Tatcha (September 2024)
Tatcha co-founder and former CEO Vicky Tsai joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Vicky explains her decision to briefly step back into, and then out of again, the CEO role.First we meet Jessica in Newport Beach, who’s wondering how to increase brand awareness for her handcrafted fine jewelry. Then Brittany in New York City, who’s looking to prioritize sales channels for her growing fem care brand. And Devon in Cleveland, who wa
Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022)
Sam and Mariah Calagione started dating in high school, and have been on a wild ride ever since. Their biggest, craziest adventure? Founding Dogfish Head Brewery and forever changing the landscape of American craft beer. From the moment Sam started home-brewing in his NYC apartment, he infused his beer with unusual ingredients like cherries, maple syrup, roasted chicory, and licorice. When he and Mariah officially launched Dogfish Head in 1995, it was the smallest brewery in America’s s
Advice Line with Joe Gebbia of Airbnb
Airbnb co-founder Joe Gebbia joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Joe shares an update on his latest entrepreneurial adventure: Samara.Today we meet Marina in Texas, who’s wondering if her language-teaching singing books need to be on Amazon. Then Ray in California, who’s seeking fundraising guidance for his self-distributed Mexican-style beer brand. And Jael in South Dakota, who’s navigating her women’s collegiate sports appar
Fanatics: Michael Rubin
If you’ve ever bought sports merch or bet on a big-league game, you’ve likely spent money on Fanatics. It’s a massive one-stop-shop for sports, founded by a guy who could barely read growing up. What Michael Rubin did know was how to spin a deal: by 15, he was making thousands of dollars trading in closeout sporting goods, and by his early 20’s, he was CEO of a public company. Since 2011, when he acquired Fanatics, Michael has focused his relentless energy into building his $25 billion sports br
Advice Line with Katlin Smith of Simple Mills
Simple Mills founder Kaitlin Smith joins Guy on the Advice Line to answer questions from three founders about knowing how, when, and where to go “all-in.”First, we meet Scott in Minnesota, who’s looking to revive his beer grain pretzel concept in a more manufacturer-friendly way. Then Tim from Kentucky, who wants to grow his hot sauce side hustle into a full-time, family-providing business. And then Marissa in New York, whose silicon pet products may be useful for more than just your pu
Resy and Eater: Ben Leventhal
When Ben Leventhal first started blogging about New York City’s restaurant scene in the early 2000s, he was doing it as a hobby. But as the website Eater gained weight and spread to other cities, it became a snarkily influential voice in the dining world. Recognizing that many restaurants struggle to survive, Ben then co-founded Resy, a booking app that squeezed more value into seats by charging diners higher rates for a hot table. When this business model flopped, Resy made a rapid piv
Advice Line with Jack Conte of Patreon
Patreon co-founder and CEO Jack Conte joins Guy on the Advice Line, where they answer questions from three early-stage founders about marketing and building community.First we meet Zac from Indiana, who’s looking to grow his coffee company with a subscription offering for newlyweds. Then Rowena from New York, who wants to expand her international cooking kits for kids to all ages. And Melissa from Florida, who’s hoping to break into schools with her handwriting program for preschoolers.
Bombas: David Heath and Randy Goldberg (2022)
David Heath and Randy Goldberg saw an opportunity to disrupt a long dormant—and arguably boring sector...socks. They met at a startup in their 20s, each already had their own side hustles before they hatched a plan to launch a business together. Randy and David didn’t initially intend to get into the sock business, but in 2011, David read that socks are the most requested clothing item at homeless shelters. That led them to start a company they called Bombas based on a promise: for each
Advice Line with Lara Merriken of LÄRABAR (October 2024)
LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her latest venture: a coaching service for entrepreneurs.First we meet Alison in Denver, who’s hoping to maintain her body care brand’s edge and authenticity as it expands to new retailers. Then Mariano in Miami, who’s wondering how to market his caffeinated gum to corporate buyers. And Lauretta on Long Island, a one-woman-show who’s looking to fu
Raising Cane's: Todd Graves (2022)
By his early 20s, Todd Graves knew exactly what he wanted to do—open a restaurant near Louisiana State University that would make four things better than anyone else: chicken fingers, crinkle-cut fries, Texas toast, and coleslaw. After he and his partner Craig Silvey got rejected from every bank in Baton Rouge, Todd set out to fund his dream by working two treacherous jobs; first at an oil refinery and then on an Alaskan fishing boat. With roughly $150,000, he remodeled an old bike shop
Advice Line with Brett Schulman of CAVA (July 2024)
CAVA co-founder and CEO Brett Schulman joins Guy on the Advice Line, where they answer questions from three early-stage founders experiencing growing pains as they scale their companies. Today we meet Devin, who’s navigating imposter syndrome as his spiked root beer gets picked up by stores across Texas. Then Sophia, a Los Angeles mom exploring new sales channels for the accessories she designed to support children’s allergy needs. And Sean, who’s weighing whether outside investmen
Hero Cosmetics: Ju Rhyu and Dwight Lee
The company behind the blockbuster acne fighter, Mighty Patch, was launched in 2017 with a single product sold exclusively on Amazon. It was inspired by similar patches Ju Rhyu had seen while living in Korea. Ju struggled with breakouts herself, and when she tried a patch and saw how well they worked, she was inspired to tailor a patch for the U.S. market. So, while the product wasn’t new, Ju recognized a niche to be filled.Over the next five years, Ju and her co-founders—brothers Dwight and And
Advice Line with Serial Entrepreneur Marc Lore
Serial entrepreneur and U.S. National Bobsled Team qualifier Marc Lore joins Guy on the Advice Line, where they answer questions from three early stage founders. Marc also discusses his latest venture - Wonder - and its recent shift away from food prep and delivery vans; plus, what founders should consider when making their own strategic pivots. First we meet Ben in Oregon, who’s wondering if his chocolate factory should double down on an experiential offering in light of increased
The Container Store: Kip and Sharon Tindell
When Kip Tindell co-founded The Container Store in 1978, people laughed at him for wanting to sell empty boxes. But Kip and his partners had identified a clear problem—the tyranny of household clutter—and a new category of solutions: metal crates, stackable wicker baskets, sleek lucite canisters. The Container Store’s promise of affordable organization made it an instant hit, and Kip’s wife Sharon soon joined the partnership. Decades later, as online shopping took off, the business faltered; and
Advice Line with Steve Case of AOL
AOL co-founder and former CEO Steve Case joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Steve reflects on the challenges and opportunities facing today’s nascent tech companies.First we meet Silvia in San Francisco, who’s wondering how to engage more men with her homelife management app. Then Mindy in St. Louis, who’s considering new models for her online concierge for college students. And Jason in Las Vegas, who wants to convert a key
Marucci Sports - Kurt Ainsworth
No athlete wishes for an injury, but when Kurt Ainsworth’s bad shoulder derailed his professional pitching career, it created a big opportunity. Kurt and two partners started a wooden bat company in his backyard, bringing their intimate knowledge of baseball to every bat they sold. Soon, big-name players like Sammy Sosa were swinging them, but Kurt knew they had to expand to aluminum bats to reach the wider field of non-professional players. The company faced a near death experience whe
Advice Line with Jane Wurwand of Dermalogica
Jane Wurwand, co-founder of the global skincare brand Dermalogica, joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus, Jane shares her philosophy on the importance of customer education for building a trusted brand. First we meet Camille in Virginia, who’s wondering how to scale her vegan baby food company without compromising on quality. Then Molly in Maine, who’s trying to build a community of new parents for her baby-friendly wor
Norma Kamali: Norma Kamali (2021)
When Norma Kamali studied fashion illustration in the 1960s, she never expected to become a designer. So when a job as an airline clerk came along, she was glad to accept it—along with the perk of dirt-cheap flights from New York to London. On those weekend trips abroad, she discovered fashion that was exuberant and eye-catching, so she started loading her suitcase with clothing to sell in the U.S. By the 1970s, she was designing her own pieces out of a shop in New York; soon she was se
Advice Line with Gary Erickson of Clif Bar (May 2024)
Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about expanding their customer base.Today we meet James, who recycles water bottles into one of the most sustainable plastics on the market. Then Valerie, a leathercrafter with a co-op of artisans born from a strike against Etsy. And finally, Elsie, who accidentally invented a pet hair remover while cleaning her dog’s muddy pawprints.If you’d like to be featured on a
Dude Perfect: Cory Cotton and Tyler Toney (2021)
As Texas A&M students in the mid 2000's, Cory Cotton, Tyler Toney and their housemates spent countless hours playing hockey in the living room and attempting trick shots in the backyard. A spontaneous bet over a sandwich led the guys to make a video montage of outrageous basketball shots, which they titled Dude Perfect and posted on a new site called YouTube. After that first video wound up on Good Morning America, the five Dudes challenged themselves to even more outrageous stunts:
Advice Line with Norma Kamali of Norma Kamali
Iconic fashion designer Norma Kamali joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus, Norma shares her take on balancing a strong creative vision with the financial realities of building a worldwide brand. First we meet Ahmed in the U.K,, who’s refining a narrative for his eyeglass store concept in hopes of attracting investors. Then Bob in Chicago, who wants to change how people view lunch with his fast casual soup restaurants.
Listen Now: 'Tis The Grinch Holiday Podcast
Cuddly as a cactus and charming as an eel, Whoville's favorite talk show host is back on the mic! The Grinch may hate the holidays, but he loves his new celebrity status as a chart-topping podcaster. With Cindy Lou and Max by his side, join The Grinch each week as he stubbornly refuses the joys of the season, cozies up to his celebrity guests — and investigates a brand-new mystery that puts him right at the center of another dastardly Christmas caper. All the children of Whoville's lett
Noosa Yoghurt: Koel Thomae
In a small beach town on Australia’s sunshine coast, Koel Thomae tasted a yogurt that would change her life: creamy, infused with honey and piquant with passion fruit, it became an obsession–something she was determined to recreate in her adopted home of Boulder, Colorado. With no knowledge of dairy, Koel forged an 8,000 mile partnership between the Australian yogurt-makers and a Colorado dairyman. Noosa Yoghurt faced a near-death experience as the founders scrambled to meet the pace of
Advice Line with Chris Ruder of Spikeball
Spikeball founder and CEO Chris Ruder joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Chris shares an early-days strategy that ended up revealing surprising intel about his core customers.First we meet Jimmy in California, who’s wondering how to find passionate managers as he scales his chain of parkour gyms. Then Cindy in Massachusetts, who’s looking to expand her running brand beyond its niche with a new product. And Nigel in New York,
Athletic Brewing Company: Bill Shufelt
Bill Shufelt founded Athletic Brewing Company to re-invent non-alcoholic beer, but quickly learned that brewers didn’t want to make it, stores didn’t want to sell it, and potential customers didn’t want to buy it. The NA beer that already existed was outdated and foul-tasting, but Bill was convinced that if he could make a good-tasting brew, it would appeal to a growing cohort of people who wanted to enjoy beer without getting buzzed. For a while, Bill’s wife was the only person who sup
Advice Line with Gary Hirshberg of Stonyfield
Stonyfield co-founder and former CEO Gary Hirshberg joins Guy on the Advice Line where they answer questions from three early-stage founders. Plus, Gary explains how a social mission can be a competitive advantage for a consumer product.First we meet Cate in Oregon, who’s trying to figure out the best way for her leather goods company to stop cow hides from going to waste. Then Jamie in Santa Barbara, whose gourmet vegan camping meals are speaking to a customer demographic she wasn’t expecting.
Listen Now - REDACTED: Declassified Mysteries with Luke Lamana
Behind the closed doors of government offices and military compounds, are hidden stories and buried secrets from the darkest corners of history. Each week, Luke Lamana, a Marine Corp Reconnaissance Veteran, pulls back the curtain on what once was classified information exposing the secrets and lies behind the world’s most powerful institutions. From the hitmakers at Wondery and Ballen Studios, we bring you REDACTED: Declassified Mysteries with Luke Lamana. The stories are real, and the
Boll & Branch: Scott and Missy Tannen
Scott and Missy Tannen knew nothing about bed linens when they dreamed up the idea of launching a bedding company, but that didn’t stop them from setting ambitious goals: super soft sheets, 100% organic cotton, and a supply chain that was traceable from end to end. Thanks to an article in the Wall Street Journal and a $2 million advertising bet on The Howard Stern Show, Boll & Branch grew rapidly, but also faced crippling cash crunches, forcing the Tannens to scramble for loans and
Advice Line with Brian Scudamore of 1-800-GOT-JUNK?
1-800-GOT-JUNK? founder and CEO Brian Scudamore joins Guy on the Advice Line where they answer questions from three early-stage founders. First we meet Theresa in Denver, who’s wondering if she should diversify her edible flower products or double down on a core offering. Then Jake in Los Angeles, who’s seeking clarity on his customizable skincare brand’s target customer. And Theo near Sacramento, who wants to nail a second attempt at drastically scaling up his live poultry s
BARK: Matt Meeker
When Matt Meeker started sharing a Brooklyn apartment with a Great Dane, he didn’t know it would inspire him to launch a multi-million dollar company. But, disappointed by what pet stores offered for big dogs like his, Matt co-founded BARK, a subscription service for dogs of all sizes. After launching in 2012, the brand expanded to include food, furnishings, and luxury charter flights, where dogs roam free about the cabin. Along the way, Matt applied critical lessons from his past start
Advice Line with Angie Hicks of Angi
Angie Hicks, founder of Angi (formerly Angie’s List), joins Guy on the Advice Line where they answer questions from three early-stage founders. First we meet Paige, a dirt bike rider in Southern California looking to expand her women’s motocross clothing brand into retail stores. Then Dianne from Massachusetts, who’s wondering how and when to bring on new leadership to help her grow her e-commerce homegoods business. And Keisha from Kansas City, who’s hoping to reach new customers
Black Diamond Equipment: Peter Metcalf
In 1989, after years of scaling some of the most challenging peaks in the world, Peter Metcalf took on a daunting new risk: resuscitating a bankrupt climbing-equipment company, and putting himself into deep debt to do so. From the defunct assets of Chouinard Equipment, Peter launched Black Diamond Equipment, and capitalized on the growing popularity of sport climbing to grow it into one of the most recognizable outdoor brands in the world. By the way, Yvon Chouinard, the founder of
What It Really Takes To Build a Food Business: Part 2
This is part two of our special series on building food businesses presented by Klaviyo. If you haven't heard part one from last week, go back and check it out.In that episode, three founders of three different food brands – Becca Millstein from Fishwife, Brian Rudolph from Banza, and Caue Suplicy from Barnana – shared how they got their start.Today, you’ll find out how these founders have grown their brands into category-defining businesses. You’ll hear about some challenging moments –
Advice Line with Michael Preysman of Everlane
Everlane co-founder and former CEO Michael Preysman joins Guy on the Advice Line where they answer questions from three early-stage founders. First we meet Todd in the Bay Area, who’s looking to spread the word about his pickleball apparel brand with a younger demographic. Then Anna in Sydney, who wonders if she should expand her eco-friendly kids clothing line to include adults. Then Pall in British Columbia, who wants to change how people think about reusable plastic
21 Seeds: Kat Hantas
Kat Hantas turned her home hobby of infusing Tequila into a $160 million business. Her story began when her nightly glass of wine started to give her headaches, and her doctor recommended she replace it with a distilled spirit, like Blanco Tequila. To soften its harsh taste, Kat infused it with fruit and herbs, and began sharing it with appreciative fellow-moms. She eventually realized that hyper-targeting to moms was the perfect way to break into the male-dominated Tequila business. In
What It Really Takes To Build a Food Business: Part 1
Innovation is a constant in the food industry. But it’s incredibly difficult to go from a tasty idea to an actual spot on the grocery store shelves. So if you have an idea for a food business, how do you turn it into reality?In this special two-episode series brought to you by Klaviyo, three founders share what it took to get their products on those shelves – and what it still takes today to keep their brands growing. This episode covers the journey from ideation to production and
Advice Line with Lara Merriken of LÄRABAR
LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her latest venture: a coaching service for entrepreneurs.First we meet Alison in Denver, who’s hoping to maintain her body care brand’s edge and authenticity as it expands to new retailers. Then Mariano in Miami, who’s wondering how to market his caffeinated gum to corporate buyers. And Lauretta on Long Island, a one-woman-show who’s looking to fu
Listen Now: The Best Idea Yet
The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’
Viator: Rod Cuthbert
Clicking a button to book vacation tours might feel normal today, but Rod Cuthbert helped create that future through his company, Viator. Founded in the early days of the internet boom, Viator emerged almost by accident from a failed partnership with another company. As online booking grew, Rod correctly predicted that travel agents would become outmoded, and began working with local providers to help travelers book anything from skip-the-line tours of the Sistine Chapel to cooking less
Advice Line: Growing Beyond Your Niche
This week, Guy is joined by Fawn Weaver of Uncle Nearest Premium Whiskey, Andrew Abraham of Orgain, and Brett Schulman of CAVA to give advice to three early-stage founders in this special “mashup” episode of the How I Built This Lab Advice Line.First, Oni from Fort Worth has developed a two-in-one game designed to strengthen relationships through deeper conversations. Then, Ken from Minneapolis whose vision for better eye health starts with dry-eye relief, without the drops. And finally, Adam in
Paperless Post: James and Alexa Hirschfeld
In 2007, when James Hirschfeld got the idea to start an online invitation company, the first person he turned to for help was his older sister, Alexa. Together, they were inspired to create a brand that combined the ease of digital correspondence with the beauty of paper.Along the way, the founders faced myriad challenges: convincing investors that people would pay for virtual paper, settling on the right business model, and—worst of all-- the existential threat of Covid. 15 years after
Advice Line: Reaching New Customers
This week, Guy is joined by Leah Solivan of TaskRabbit, Scott and Ally Svenson of MOD Pizza, and Holly Thaggard of Supergoop! to answer questions about reaching new customers from three early-stage founders in this special “mashup” episode of the How I Built This Lab Advice Line. First, Erin from Alameda, California wants to introduce users to an online divorce platform so the legal process isn’t any harder than it has to be. Then, Kaveh in San Diego seeks to bring his olive oil beyond the farme
Lily’s Sweets: Cynthia Tice
When it comes to launching a multi-million dollar brand, Cynthia Tice was a late bloomer. Nearly 60 and looking for a healthy way to satisfy her love of chocolate, she set out to make an indulgent, sugar-free version, sweetened with stevia. After some disastrous early recipes, Lily’s Sweets launched nationally in Whole Foods, with just four employees. Cynthia correctly predicted that a growing number of shoppers would willingly pay for healthier treats, and just ten years after launch, Lily’s Sw
Advice Line with Vicky Tsai of Tatcha
Tatcha co-founder and former CEO Vicky Tsai joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Vicky explains her decision to briefly step back into, and then out of again, the CEO role.First we meet Jessica in Newport Beach, who’s wondering how to increase brand awareness for her handcrafted fine jewelry. Then Brittany in New York City, who’s looking to prioritize sales channels for her growing fem care brand. And Devon in Cleveland, who wants to ge
Graduate Hotels: Ben Weprin
In 2014, Ben Weprin decided to take people’s best college memories and spin them into a new business: Graduate Hotels. Each of the chain’s properties was decorated to reflect the character of the college town in which it was based, with photos of famous alums or life-sized sports mascots in the lobby. After 13 years in commercial real estate, Ben got the idea for Graduate after renovating a dilapidated Days Inn in Chicago, and realizing that a hotel can tell a story as well as—maybe even better
Advice Line with Sadie Lincoln of barre3
barre3 co-founder and CEO Sadie Lincoln joins Guy on the Advice line, where they answer questions from three early-stage founders. Plus, Sadie breaks down how she introduced her novel fitness concept to new customers. First we meet Dustin in Texas, who’s working on a brand identity for his ketchup-mustard combo condiment. Then Andrew in Missouri, who wants to convey the value of his newly-created yard game. And Randi in Alabama, who’s wondering if she should step back from being the sole face of
Barefoot Wine: Bonnie Harvey and Michael Houlihan
Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to sell it—with a carefree name and label that evoked the beach, and a consistent flavor and low price point that attracted shoppers who normally rejected wine as being too snooty. But winning over that audience took extreme patience, and years of pavement-pounding by Michael. In 2005—twenty years after launch—Barefoot had become ubiquitous, and was acq
Advice Line with Leah Solivan of Taskrabbit
Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their core customer base. First we meet Kate in Los Angeles, who wants her digital greeting cards to stand out in app stores. Then Shahn in Australia, who’s rethinking user acquisition for his couples coaching app. And Allen in Hawaii, who’s wondering about product-market fit for his online platform that teaches kids to play instruments.Tha
Groupon and Descript: Andrew Mason
Andrew Mason was a 27-year-old with a degree in music when he co-founded one of the fastest growing companies of all time: Groupon. Its deep discounts on everything from sushi rolls to plastic surgery soon became a ubiquitous part of life in cities across the world. In 2011, just three years after launching, Groupon had the largest internet IPO since Google, with a valuation of $12.7 billion.But people began to complain that Andrew was not up to the role of CEO: he was quirky and unpred
Listen Now: The Offensive Line with Annie Agar
Join NFL Insider and social media breakout star, Annie Agar, as she tackles the world of fantasy football, odds, props and parlays in “The Offensive Line.” Each week, Annie will break down the NFL’s juiciest and trendiest matchups and drama in her signature quick hitting style, while roasting players and teams (sorry in advance Cowboys fans), dishing out some ice-cold takes, teasing you with a weekly teaser 😉 and slamming the most “offensive” lines, odds and spreads. She’ll be joined by current
Advice Line with Scott and Ally Svenson of MOD Pizza
MOD Pizza founders Scott and Ally Svenson join Guy on the Advice Line, where they answer questions from three founders about strategic expansion, plus discuss MOD’s recent acquisition.Today we meet Evan, who recently turned his Richmond-based pizza restaurant into a vegan frozen pizza company. Then Zebbie, a restaurateur in Birmingham who's looking to take his hot chicken concept on the road. And Christiane, a Los Angeles area tequila-maker on a mission to improve her industry’s labor c
Olipop: Ben Goodwin
When Ben Goodwin was growing up, the concept of healthy soda seemed as oxymoronic as jumbo shrimp. But for Ben, that presented an irresistible challenge: to create a beverage that evoked the colas and root beers of his youth, but was low in sugar and good for the gut. After years of painstaking effort and one failed brand, Ben and his partner launched Olipop in 2018. Made with fiber and prebiotics and sweetened with Stevia, it joined the growing ranks of “functional sodas,” launching fi
Advice Line with Ariel Kaye of Parachute Home
Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps. Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men’s grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer maker trying to gu
Insomnia Cookies: Seth Berkowitz
When Seth Berkowitz was in college, he was the cookie guy on campus. He’d grown frustrated that the only food he could get delivered late at night were standards like pizza or Chinese food. He had a sweet tooth, and he craved warm, homemade chocolate chip cookies. So he took matters into his own hands and started making and delivering cookies to students at his school. The operation soon went from a silly side hustle to a real business - and then an all-consuming struggle. But today, after decad
Advice Line with Jamie Siminoff of Ring
Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals. Today, we meet Vico, an industrial designer in southern California who's launching a crowdfunding campaign for his patented ergonomic desk. Then Iyin, a Baltimore-based product specialist seeking to balance accessibility and profitability for her ethically-sourced chocolate brand. And Franchesca, an Atlanta area educator deliberating whether to pu
Banana Republic: Mel and Patricia Ziegler
With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion it into stylish clothes, and sell them in a setting that felt more like a safari than a store. With a retro- feel catalog that turned shopping into an adventure, Banana Republic caught the attention of the media, and sales grew. But so did the headaches of running the business, and in 1983, the Zieglers sold the brand to The Gap. Over
Advice Line with Holly Thaggard of Supergoop!
Supergoop! founder Holly Thaggard joins Guy on the Advice Line, where they answer questions from three founders about finding the right audience and introducing their brands.Today, we meet Christina, the founder of a Cincinnati cookie business who is trying to bake her business to the next level. Then Philadelphia-based engineer Andy introduces a shaving product he developed with his Navy bunkmate while they were deployed. And Erin in Illinois, who wants to make water sports safer with a life j
Thrive Market: Nick Green
In 2013, Nick Green set out to solve a vexing problem: in many parts of the country, it’s hard to get access to healthy groceries. As a solution, Nick and his co-founders launched an e-commerce mashup of Whole Foods and Costco, where members purchase healthy foods online at a discount.When it came time to ask venture capitalists for funding, dozens of VC’s said no–but thanks to hundreds of small checks written by health bloggers, Thrive Market pulled together enough money to launch in 2014. With
Advice Line with Jim Koch of Boston Beer Company
Boston Beer Company founder Jim Koch joins Guy on the Advice Line, where they answer questions from three founders about finding product-market fit.Today, we meet Kim, whose tropical-inspired apparel company in Florida is venturing into the rum market. Then Llance from Washington, who is taking his tea-bag-soup-broth business national. And Ami, who wants potential customers to know that her Ontario-based electrical contracting company has some of the best service out there.If you’d like
SmartSweets: Tara Bosch
Tara Bosch wasn’t always considered a likely contender for success. At 21 years old, she dropped out of college the summer before her junior year and moved in to her grandmother’s basement. But, with a gummy bear mold from Amazon and a sugar-free candy recipe she tinkered to perfection, Tara got to work on a wild vision: she would create a global company called SmartSweets that would revolutionize the candy aisle and become a top seller of low-sugar candies. In 2020, Tara achieved her g
Advice Line with Jeff Raider of Harry's
Harry’s and Warby Parker co-founder Jeff Raider joins Guy on the Advice Line, where they talk with three founders grappling with strategic decisions.Today we meet Uli, who’s trying to balance multiple revenue streams for her Los Angeles-based gelato business. Then Travis in Boulder, who just hired his first employee for his upstart package delivery service. And Karly from southern California, who’s launching a children’s book subscription that makes the full moon more magical.If you’d like to be
Specialized Bicycle Components: Mike Sinyard
Mike Sinyard helped put mountain biking on the map. In the 1970’s, he founded Specialized Bicycle Components to do exactly what the name suggests: sell high-quality bike parts. He eventually decided to make his own models, becoming a pioneer in the industry by designing the first mass-produced mountain bikes. By the 1990’s, Specialized was pulling in tens of millions of dollars in revenue, and Mike brought in outside experts to help grow the business. That turned out to be a huge mistak
BONUS: Brand Building Live at Cannes Lions
What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.Jim spent more than two decades at Procter & Gamble, where he managed international brands like Jif and Pampers. He spent seven years as P&G’s Global Marketing Officer.Today, he consults with businesses large and small, and interviews marketing leaders on his show, The CMO Podcast.This interview was recorded in front of a live audience on the Amazon stage at Cannes Lions
Advice Line with Joe Kudla of Vuori
Vuori founder Joe Kudla joins Guy on the Advice Line, where they work through business challenges with three early-stage founders.Today we meet Laurie, a Florida-based physician with savings to invest back into her fashionable scrubs company. Then Brendan, who wants to bring his Irish handbags to the American luxury market. And Steve in Colorado, who’s exploring wholesale opportunities for his colorful skins for ski gloves.If you’d like to be featured on a future Advice Line episode, leave us a
On athletic shoes: Olivier Bernhard and Caspar Coppetti
Swiss triathlete and Ironman champion Olivier Bernhard was warned not to challenge the goliaths in the sneaker industry. But, inspired by the cloud-like sensation of a prototype running shoe made with strips of garden hose, Olivier set out to make a new sneaker for elite runners. He initially tried to pitch the design to “big guys” like Nike and Puma, but they weren’t interested. He soon partnered with two fellow Swiss with backgrounds in branding, and gradually, their highly technical
Advice Line with Pete Maldonado of Chomps (April 2024)
In case you missed it, we’re rerunning one of our first Advice Line episodes. Chomps co-founder and co-CEO Pete Maldonado joins Guy to answer questions from three early-stage entrepreneurs about growing their businesses. In this episode, we’ll meet Jennifer, a sourdough bagel slinger thinking about taking on 'big cream cheese.' Then Brandi, a tea shop owner hoping to bring her blends to big box retailers. And finally, Jake, an Alaska native trying to bring fresh wild salmon to Utah
KAYAK: Paul English (2021)
Paul English is a perpetual founder. Since high school, he's started 3 philanthropies and 8 companies—ranging from e-commerce, to gaming, to GetHuman, a site that helps users access human customer support. His best-known venture is probably KAYAK, a travel website launched in 2004 over two gin-and-tonics with co-founder Steve Hafner. Using a simple interface, KAYAK specialized in search; and it made partners out of potential rivals like Orbitz and Expedia by charging them a fee to send
Advice Line with Tony Lamb of Kona Ice
Kona Ice co-founder and CEO Tony Lamb joins Guy on the Advice Line, where they answer questions from three early-stage founders.Today we meet Dylan, who’s wondering how to tell if his small town Illinois candy store is a winning franchise idea. Then Zach, a Wall Street trader trying to bring a popular Asian craft to the U.S. And Jennifer, a designer in San Diego looking to promote her home decor brand on social media—without paying big bucks to influencers.If you’d like to be featured o
Ouidad hair products: Ouidad Wise
Ouidad Wise found the inspiration for her multi-million-dollar business right on top of her own head. She turned her passion for curly hair into a bustling New York City salon - and then a national hair care brand, splitting the responsibilities of running the business with her husband Peter. Juggling finances and family, the couple lived apart during the week for 16 years, all while raising two kids. Eventually, in 2018, after 40 years in the hair industry, Ouidad sold the brand, and n
Advice Line with Brett Schulman of CAVA
CAVA co-founder and CEO Brett Schulman joins Guy on the Advice Line, where they answer questions from three early-stage founders experiencing growing pains as they scale their companies. Today we meet Devin, who’s navigating imposter syndrome as his spiked root beer gets picked up by stores across Texas. Then Sophia, a Los Angeles mom exploring new sales channels for the accessories she designed to support children’s allergy needs. And Sean, who’s weighing whether outside investmen
American Giant: Bayard Winthrop
Bayard Winthrop founded American Giant in 2011 with the simple idea to sell clothes made entirely in America at a time when most apparel manufacturing had moved overseas. The first struggle was finding all the components—the cotton, the buttons, the zippers, the rivets; the next was finding people to actually do the work—the dying, the napping, the sewing and the finishing. Once Bayard did all that he ended up with his first product, a plain hooded sweatshirt. But soon after a viral art
Advice Line with Mark Ramadan of Sir Kensington's
Sir Kensington’s co-founder and former CEO Mark Ramadan joins Guy on the Advice Line, where they work through business challenges with three early-stage founders.Today we meet Pat, a physician assistant working to bring his solution for clogged sinks to major retailers. Then Lucas, a chef whose local quick service taco joint is fending off national competition. And Beth, a working mom whose baby products brand is caught in the "messy middle" between launch and mass scale.If you’d like t
Spin Master/PAW Patrol: Ronnen Harary (2021)
Ronnen Harary built a 4 billion dollar toy company without relying on market research or focus groups. Instead, he believed wholeheartedly in intuition: the "ah-hah" moment that comes from thinking like a 7-year old. Over a 25-year period, he and his Spin Master partners launched innumerable hit toys and amusements, including Air Hogs, Bakugan, and the smash hit franchise PAW Patrol. Spin Master's journey began in the mid-1990s, when Ronnen and his friend Anton Rabie began selling the E
Advice Line with Sarah Kauss of S'well
S’well founder Sarah Kauss joins Guy on the Advice Line, where they answer questions from three early-stage founders about positioning their products in competitive markets. Today we meet Chiara, a recent college grad who invented a protein-packed chickpea hot cereal. Then Jesús, who left his tech job to go all-in on a line of greeting cards inspired by his Latino heritage. And Adam, a former X Games gold medalist who launched a brand of razors for men who shave their legs.If you’d
The Cronut and Dominique Ansel Bakery: Dominique Ansel
Dominique Ansel’s invention of the Cronut — an inspired liaison between croissant and donut — was supposed to be a one-time indulgence for Mother’s Day. But once word spread about the perfect hybrid pastry, his Manhattan bakery was overwhelmed by endless lines and Cronut scalpers. Dominique eventually learned to manage the hype and grow his business while maintaining his craft. Named the World’s Best Pastry Chef in 2017, he has found an entrepreneurial sweet spot in three brick-and-mort
Advice Line with Randy Goldberg of Bombas
Bombas co-founder and Chief Brand Officer Randy Goldberg joins Guy on the Advice Line, where they answer questions from three early-stage founders about building brands and reaching new communities.Today we meet Rivky, an Orthodox Jewish woman who's redefining modest clothing for plus-size women. Then Shyam, a rocket engineer who wants to introduce Americans to a popular South Asian tabletop game. And Änna, a boutique owner who wants to translate her hip brick-and-mortar vibes into the
Dave’s Hot Chicken: Arman Oganesyan
Dave’s Hot Chicken began as a tiny pop-up, selling spicy chicken tenders and fries from a tent in East Hollywood. Their homemade take on Nashville Hot Chicken was an overnight sensation in a city that had barely heard of it, and within days, co-founder Arman Oganesyan and his partners were working frantically to serve the long lines out front. Since launching seven years ago, the pop-up has grown into a chain of 200 stores, with franchises across the country, and a beloved rubber chicke
Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey (April 2024)
In case you missed it, we’re rerunning our Advice Line launch episode from a few weeks ago. Uncle Nearest Premium Whiskey founder Fawn Weaver joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs about telling their brand story. In this episode, we’ll meet Kevin, the owner of a coffee trailer and roastery who grew up on a coffee farm in Honduras. Then Elisabeth, whose jewelry company aims to make a difference in the developing world. And fin
ECKO UNLTD and COMPLEX: Marc Ecko
Growing up in the ‘80s in New Jersey, Marc Ecko loved hip hop, graffiti art, and painting t-shirts for friends. His passion soon bloomed into a full-on business: ECKO UNLTD, a streetwear brand known for its iconic rhino logo. By the 1990’s, the brand had become a cultural force, but not without its share of bad deals, daunting debt, and a close brush with bankruptcy. Eager to keep innovating, Marc launched COMPLEX, a media company hyper-focused on “convergence” culture: hip hop, fa
Advice Line with Maureen Kelly of Tarte Cosmetics
Tarte cosmetics founder and CEO Maureen Kelly joins Guy on the Advice Line, where they answer questions from three early-stage founders about their marketing strategies.Today we meet Kristina, who’s designed sweat-wicking underwear that's both functional and stylish. Then Ashley, who recently launched a line of chemical-free hair care products. And Marcelle, the owner of an international career coaching service.If you’d like to be featured on a future Advice Line episode, leav
Concept2 Rowing Machines: Dick and Peter Dreissigacker
Brothers Dick and Peter Dreissigacker used their experience as Olympic-level rowers to build a rowing machine that captured the sensation of being on the water. Initially made of bicycle parts in a Vermont barn, the machines had a limited market at first: mostly rowing clubs and schools that competed in the sport. But in the 2000’s, business began to take off when Greg Glassman, the founder of Crossfit, began putting the machines into his gyms. Today Concept2 sells rowing machines
Advice Line with Tom Rinks of Sun Bum
Sun Bum co-founder Tom Rinks joins Guy on the Advice Line, where they answer questions from three early-stage founders about refining their brand identities. Today we meet Wendy, a former comedian whose sugar scrub takes the sticky-icky off your hands. Then Allyson, who went from producing reality television to trucker hats designed for women’s heads. And Zephyrus, an opera performer with a new way for kids to hear their favorite bedtime stories.If you’d like to be featured on a fu
Therabody: Jason Wersland
The Theragun was born out of a late-night experiment with a Makita jigsaw, by a man searching desperately for pain relief in his arm. Jason Wersland was studying to become a chiropractor when he got injured in a motorcycle accident. While casting about for solutions, he discovered that the percussive massage from his jury-rigged power tool helped ease his pain and increase range of motion.Jason soon discovered the device worked on his patients, so he MacGyvered hundreds more jigsaws, in
Advice Line with Andrew Abraham of Orgain
Orgain founder and CEO Andrew Abraham joins Guy on the Advice Line, where they answer questions from three early-stage founders about strategically positioning their products. Today we meet Brynn, who’s tackling cavities and dental anxiety with an electric flosser. Then Turner, a radiologist mixing up craft cocktails for the golf course. And Catherine, whose pasta sauces and dressings help ease the weeknight dinner juggle. If you’d like to be featured on a future Advice
nutpods: Madeline Haydon
When Madeline Haydon decided to turn her homemade, plant-based coffee creamer into a business, she didn’t fit the mold of a typical founder. She was a woman of color, pregnant with her second child, and had no experience in the food industry. At first, almost all of her sales were through Amazon, and she struggled to convince investors to take a risk on her. But over 10 years, she grew nutpods from a $30,000 Kickstarter campaign into a leading coffee creamer brand, now available in 15,
Advice Line with Gary Erickson of Clif Bar
Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about expanding their customer base.Today we meet James, who recycles water bottles into one of the most sustainable plastics on the market. Then Valerie, a leathercrafter with a co-op of artisans born from a strike against Etsy. And finally, Elsie, who accidentally invented a pet hair remover while cleaning her dog’s muddy pawprints.If you’d like to be featured on a
Listen Now: The Competition
Every summer for the past seven decades, 50 high school seniors—one from every state—descend on Mobile, Alabama to take part in one of the country’s most lucrative scholarship competitions for teen girls. The Competition takes you behind the scenes of the Distinguished Young Women (DYW) program, and follows seven girls as they experience the highs and lows of competing for two weeks, away from home and under the most high-stress circumstances. Some girls enter for the money, some f
Twitter, Medium and Blogger: Ev Williams
As co-founder of Twitter and founder of Blogger and Medium, Evan Williams literally helped change the conversation: he understood that real-time connectivity—being able to write a post and have people read it seconds later—was the future of engagement online. A Nebraska farm boy who dropped out of college, Ev ran into several business failures before starting Blogger, and—after it sold to Google—launching Twitter with Jack Dorsey and others. Ev also came to learn that he under
Advice Line with Pete Maldonado of Chomps
Former guest Pete Maldonado, co-founder and co-CEO of Chomps, joins Guy for another “Advice Line” edition of HIBT Lab. In this episode, we’ll meet Jennifer, a sourdough bagel slinger thinking about taking on 'big cream cheese.' Then Brandi, a tea shop owner hoping to bring her blends to big box retailers. And finally, Jake, an Alaska native trying to bring fresh wild salmon to Utah…even if he has to knock on every door north of Salt Lake. If you’d like to be featured on a futu
Dhar Mann Studios: Dhar Mann
Five years before he became a massively successful content creator, Dhar Mann was nearly broke and living in a studio apartment. It’s the kind of story he might tell in one of his videos: bite-sized, live-action morality tales that have earned 60 billion views across YouTube, Facebook, and other platforms. Raised in an Indian Sikh family, Dhar had a strong entrepreneurial drive, which led to early business success, but also a spectacular downfall when he got pulled into a Ponzi scheme.
Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey
Former guest Fawn Weaver, founder of Uncle Nearest Whiskey, joins Guy for an “Advice Line” edition of HIBT Lab. Three early-stage entrepreneurs call in for advice on telling their brand story. In this episode, we’ll meet Kevin, the owner of a coffee trailer and roastery who grew up on a coffee farm in Honduras. Then Elisabeth, whose jewelry company aims to make a difference in the developing world. And finally, Joanne, a home baker looking to turn her love of pecan pie into a full-
YouTube Creator and Cookbook Author: Rosanna Pansino
With over 14.5 million subscribers, Rosanna Pansino has one of the most popular baking channels on YouTube But she never would have imagined her success back in 2010 when she started making videos as a hobby. At the time, she was a working actor in Hollywood with dreams of landing a leading role, but after receiving an ultimatum from her agent, she was forced to choose between a career in traditional television or the nascent digital world of YouTube. More than a decade after her f
Healing through food with Danielle Walker of Against All Grain (2022)
Growing up, Danielle Walker’s family often convened for big meals prepared by her Italian grandmother, Grandma Marge. Back then, Danielle enjoyed a wide variety of food without restriction; but she began experiencing severe abdominal pain in her 20s that ultimately led her to totally transform her diet—cutting grains, lactose, sugar and more. As Danielle found relief in this approach—and realized that others with similar ailments could as well—she began compiling her recipes in an
CrunchLabs: Mark Rober
As one of the most successful creators on YouTube, Mark Rober doesn’t see what he does as a business. Instead, it’s a way to celebrate science in the most joyful way possible. While working as an engineer at NASA, he made his YouTube debut with a tutorial on how to make a gory Halloween costume with two iPads and a lot of duct tape. Over time, his videos became more elaborate, including a belly flop into a pool full of Jello, and a demo of a glitter-fart bomb to get revenge on porc
AI is smarter than you think with Shane Legg of Google DeepMind
For decades, Shane Legg has anticipated the arrival of “artificial general intelligence” or AGI. In other words: an artificial agent that can do all the kinds of cognitive tasks that people can typically do, and possibly more...Now as the Chief AGI Scientist and a co-founder of Google DeepMind, he stands by that prediction and is calling on the world to prepare. This week on How I Built This Lab, Shane’s path to becoming an early AI expert and the work he and his team are doin
Mythical: Rhett and Link
Best friends Rhett McLaughlin and Link Neal started out as “comedians for Christ,” and grew their partnership into one of the most successful YouTube platforms in existence. During college they created silly videos and songs for Christian events, and later built a following on YouTube before most people knew what it was. After struggling to find stardom in Hollywood, they continued to build a presence on YouTube: sampling punishingly hot peppers, writing ear-wormy songs about random thi
Listen Now: Business Wars
From Wondery, Business Wars is a podcast about the biggest corporate rivalries. In the newest season, host David Brown tracks the power struggles and philosophical differences within OpenAI that culminated in Sam Altman’s shocking firing, the chaos that followed, and what it means not just for OpenAI, but for the future of artificial intelligence safety overall.Follow Business Wars on the Wondery App or wherever you get your podcasts. You can listen to Business Wars early and ad-free ri
Less competition, more creation with Renée Mauborgne
Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space. But what if entrepreneurs focused on creating new markets instead of fighting over old ones?This week on How I Built This Lab, Renée shares insights from her Blue Ocean Strategy series to help founders crack open new opportunities. Plus, what i
Whole30: Melissa Urban
Whole30 began as a dietary experiment: For 30 days, Melissa Urban went without grains, dairy, legumes, alcohol and added sugar. She was trying to address several health problems, and the results were so extraordinary that she decided to share the diet with others. What followed was a blog, a series of seminars, a best-selling book and eventually a wide-ranging wellness brand that’s helped millions of people identify the best diet for their own body. But in 2015, Melissa had to reth
“Beaming” people anywhere in the world with David Nussbaum of Proto
The popular science fiction idea of beaming someone instantly to another location was part of David Nussbaum’s inspiration to design a “holoportation box.” His company, Proto, invented a device the size of a telephone booth that projects a hologram-type image so realistic it appears someone is standing inside...This week on How I Built This Lab, how Proto’s technology is used today to virtually transport professors, doctors, speakers, and celebrities to classrooms, hospitals, and events
MGA Entertainment: Isaac Larian
Isaac Larian moved from Iran to Los Angeles at age 17 with just a few hundred dollars, and went on to build one of the biggest toy companies in the world. Along the way, he took on Barbie with a wildly successful line of punky dolls called Bratz — a success that touched off an epic legal battle with Mattel. Today, at age 70, Isaac is still the CEO of MGA Entertainment, and says he still has the fighter’s instinct that he learned in the slums of Tehran.This episode was produced by Alex C
Achieving greater things with Adam Grant
“Growth is not about the genius you possess—it’s about the character you develop.” That’s what organizational psychologist and podcast host Adam Grant believes, and he offers a new framework on how we can elevate ourselves and others in his latest book, Hidden Potential: The Science of Achieving Greater Things.This week on How I Built This Lab, insights on what great entrepreneurs have in common and the steps anyone can take to develop these skills. Plus, redesigning workplace syst
Weee!: Larry Liu
If you told 19-year-old Larry Liu that his hobby re-selling used electronics “for fun” would someday help him build a multi-billion-dollar company, he probably would have laughed. He was an electrical engineering student in Shanghai at the time. His goals were to land a corporate job and go to grad school in the U.S. He did both, starting with a job at Intel. But his passion for e-commerce stayed with him through his MBA and other corporate jobs. And when he moved to Nort
AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane
Imran Chaudhri and his wife Bethany Bongiorno are responsible for bringing some of the most widely-used screened products to market—like the iPhone, iPad, and Apple Watch. And while these devices have connected humans like never before, Imran and Bethany couldn’t help but wonder about the downsides of spending so much time tethered to screens. After leaving Apple, they eventually brought a new tool to life; something screenless...This week on How I Built This Lab, Imran and Bethany
Primal Kitchen: Mark Sisson
Mark Sisson made a big bet on mayonnaise, and won: four years after launching his Paleo-friendly condiment company Primal Kitchen, he sold it for $200 million. He succeeded partly because he drew lessons from his previous failures and accomplishments - as a marathon runner, Ironman triathlete and coach, frozen yogurt proprietor, sports supplement founder, TV show host, and Paleo book author. But Mark’s biggest business came at an age when most people contemplate retirement. He deve
Supercharging Lithium-Ion Batteries with Gene Berdichevsky of Sila Nanotechnologies
Gene Berdichevsky and his team have been working for over a decade to solve a major problem: Lithium-ion batteries are not getting any better. They power our cell phones and laptops and nearly every other modern, rechargeable device—and at this point have reached their energy-storing limit.This week on How I Built This Lab, Gene discusses a new approach that could eventually make lithium-ion batteries 40% more efficient, unlocking a future where electric vehicles and other battery-power
Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
In 2016, Fawn Weaver became fixated on a New York Times article telling the little-known story of Nearest Green, a formerly enslaved man who taught Jack Daniel—yes, that Jack Daniel—how to make Tennessee whiskey. After diving deeper into the story, Fawn ended up purchasing the farm in Lynchburg, Tennessee where Nearest had taught Jack how to distill; and she began meeting the descendants of both men. She eventually decided the best way to preserve Nearest’s legacy was wit
The peril (and promise) of AI with Tristan Harris: Part 2
What if you could no longer trust the things you see and hear?Because the signature on a check, the documents or videos presented in court, the footage you see on the news, the calls you receive from your family … They could all be perfectly forged by artificial intelligence.That’s just one of the risks posed by the rapid development of AI. And that’s why Tristan Harris of the Center for Humane Technology is sounding the alarm.This week on How I Built This Lab: the second of a two-episo
Poshmark: Manish Chandra
When the iPhone 4 was released in 2010, Manish Chandra was dazzled by its picture quality, and saw an opportunity for a new type of mobile marketplace. A year later, he and three co-founders launched Poshmark, a shopping app for second-hand clothes and accessories, meant to capture the feel of going thrifting with your friends. The online community grew quickly and vocally—when Poshmark raised shipping fees, users lobbied furiously to lower them, and won. The company faced man
The peril (and promise) of AI with Tristan Harris: Part 1
When Tristan Harris co-founded the Center for Humane Technology in 2018, he was trying to educate tech leaders and policymakers about the harms of social media.But today, he’s sounding the alarm about a different technology — one that he says could pose an existential threat to the entire world …Artificial intelligence.This week on How I Built This Lab: the first of a two-episode series in which Tristan and Guy examine the serious risks posed by the rapid development and deployment of A
Sonos: John MacFarlane
In 2002, John MacFarlane and his co-founders began tinkering on what was then an ambitious idea: create a new way to enjoy music throughout the home, without wires. At the time, streaming and the iPod were brand new, and smart speakers were over a decade away. But the team at Sonos engineered a top-quality wireless sound system, and–with many fits and starts–integrated it with mobile technology and, eventually, Siri and Alexa. Along the way, John and his team contended with the early un
Powering cars with solar energy with Steve Fambro of Aptera Motors (2023)
There’s a new car coming to market that will probably make its owners search out the sunniest spots in the parking lot… Aptera Motors is designing and manufacturing this car: a plug-in electric hybrid that can run up to 40 miles on a single, solar-powered charge. This week on How I Built This Lab, Steve Fambro shares how he and his co-CEO revived their once-defunct auto company thanks to the promise of solar energy. Plus, Steve’s take on why today’s vehicles require so much energy,
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Gabi Lewis and Greg Sewitz founded Magic Spoon to create a sugary breakfast cereal without the sugar. If that sounds daunting, consider their first business: protein bars made with cricket flour. Riffing on an idea that began as a college assignment, the founders ordered live crickets to roast at home, and worked with a top-rated chef to perfect their recipes. The only problem: getting people to eat a snack made of ground-up bugs. When Exo protein bars eventually stalled, the pair pivot
Building a decarbonization army with Shashank Samala of Heirloom
Cutting emissions alone will not be enough. To avoid the worst effects of global climate change, Heirloom CEO and co-founder Shashank Samala believes we’ll also need to pull a lot of carbon out of the atmosphere...This week on How I Built This Lab, Shashank’s leap into climate entrepreneurship, launching the company that, in just four years, built North America’s first operational carbon capture facility. Plus, Heirloom’s novel approach to carbon removal—one tray of limestone at a
Parachute Home: Ariel Kaye
In 2012, Ariel Kaye saw a tantalizing opportunity, but wasn’t sure she was the one to seize it. She’d never started a brand and didn’t think of herself as an entrepreneur, until she noticed how frustrating it was to buy bed linens in a big box store. Taking inspiration from Warby Parker and Everlane, Ariel quit her day job to launch a brand of DTC luxury sheets, made in Europe but exuding a California vibe, with photos of models lounging in semi-rumpled beds. As a solo founder, Ariel ha
3D printing a housing revolution with Jason Ballard of ICON
“If we keep doing what we’ve been doing, then we’re going to get what we’ve got—and what we got ain’t working.”ICON Co-founder/CEO and proud Texan Jason Ballard believes that a radically different approach to construction holds the key to creating affordable housing and solving homelessness for the entire globe. This week on How I Built This Lab, Jason’s venturesome path to inventing advanced technology that prints disaster-resilient homes from concrete—at a fraction of the traditi
Drunk Elephant: Tiffany Masterson
Tiffany Masterson was a stay-at-home mom in her 40s when she launched her skin care brand, Drunk Elephant, in 2013. Six years later, she sold it for $845 million to the Japanese beauty giant Shiseido. Just six years! And she did it all with little to no experience in skin care, retail, or business. The professional branding and skin care world thought she was making huge mistakes: They panned her brand's name, product design, and strategy of focusing on only one high-end retailer. But T
Brewing creativity with Jim Koch of Boston Beer Company
When Jim Koch created Samuel Adams Boston Lager in 1984, American craft beer was still in its infancy. But forty years and thousands of new craft breweries later, both the competition and Jim’s drive to innovate are fiercer than ever...This week on How I Built This Lab, Jim reveals how thinking beyond paradigms and exploring aberrations has kept Boston Beer Company a leader in the alcoholic beverage industry. From hard teas to nitrogenated ales to non-alcoholic IPAs, Jim also shares the
Liquid Death: Mike Cessario
Mike Cessario came up with the idea for a viral water brand by asking himself “What is the dumbest possible idea we could have?” His answer was Liquid Death: an aluminum can of water that looks like a cross between beer and poison. While it seemed self-destructive, the idea turned out to be brilliant: Liquid Death connected with customers who don’t typically buy bottled water, and built a moat around itself by being entertaining and edgy—something most brands struggle with. As a former
Doing the bees’ work with Thai Sade of BloomX
Thai Sade is the co-founder and CEO of BloomX, a company that has developed crop-pollinating technology to replicate natural pollinators like bees and other insects. So much of what we eat depends on bees, which have been used for centuries to pollinate crops. But today, the world’s growing appetite and other environmental stressors are pushing bee populations to the brink and threatening our food supply.This week on How I Built This Lab, how Thai’s company is helping farmers ease
Primary: Christina Carbonell and Galyn Bernard
The apparel industry - be it high fashion or everyday wear - is a crowded and noisy market to crack. Just think about the sheer number of athletic shoes or jeans available at both ends of the price spectrum! So conventional wisdom is: to stand out, branding is really important. But for Christina Carbonell and Galyn Bernard, the co-founders of the children's clothing line Primary, branding was the last thing they wanted on their designs. The two women bucked other industry conventio
Designing shoes for women's feet with Wes and Allyson Felix of Saysh (2023)
Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. Ultimately, Allyson broke ties with Nike because the new contract presented a significant pay cut and lacked adequate maternal protections. After struggling to find a new shoe sponsor, Allyson and her brother/agent, Wes, decided to take matters into their own hands and
Calendly: Tope Awotona (2020)
After emigrating from Nigeria to the US to attend college, Tope Awotona worked as a door-to-door salesman and eventually set out to become a tech entrepreneur. He launched a series of e-commerce businesses that quickly fizzled when he realized he had no passion for them. But then he landed on an idea he was truly excited about: designing software that would minimize the hassle and headache of scheduling meetings. In 2013, he cashed in his 401k and went into debt to build Calendly, a sch
Sharing the 2023 HIBT Lab Highlight Reel
A special look back at some of our favorite How I Built This Lab episodes of 2023. Hear how Pinky Cole built the vegan fast food chain Slutty Vegan after a devastating fire destroyed her first restaurant. Then, Nuseir Yassin turns a 1000-day social media travelog into a multi-dimensional business called The Nas Company. And finally, Whitney Wolfe Herd, the founder of Bumble, returns to the show to talk with Guy about the future of dating.Stay tuned for fresh episodes in 2024. Happy New
Aviator Nation: Paige Mycoskie
In 2006, Paige Mycoskie walked into one of the most exclusive boutiques in LA, wearing her handmade clothes and hoping to get a meeting with the buyer. And why not? On the street, people seemed to love her boldly striped shirts and sweats, always asking “Where can I get that?” whenever she wore them. Three years later, Paige opened her first store in Venice Beach, and then she relied on word of mouth – and shrewd negotiating tactics with landlords – to launch more new locations. Despite
Charging up the electric vehicle market with RJ Scaringe of Rivian
Rivian’s all-electric vehicles have been in high demand thanks to their unique look and handy features. But soon after hitting the market, a series of supply chain snarls led to a backlog of orders and a retreat by key investors. Undeterred, Rivian CEO RJ Scaringe has focused on ramping up production and has big plans for the company’s future — including the release of a new mid-size SUV in 2026.This week on How I Built This Lab, how Rivian continues to shape the rapidly evolving electr
KiwiCo: Sandra Oh Lin
KiwiCo founder Sandra Oh Lin took an after-school pastime and turned it into a multi-million-dollar business. After quitting a high-powered job in tech, she dived into doing after-school projects with her kids, like making puppets out of Styrofoam or combining baking soda and vinegar to see what happens. When she discovered that other parents liked these projects too, she decided to create a subscription box company that sent out science and crafts kits every month. She gathered kids in
Shooting for the moon with Steve Altemus of Intuitive Machines
Our modern way of life requires more resources than ever before — resources that are becoming increasingly scarce and environmentally taxing to extract. Intuitive Machines co-founder and CEO Steve Altemus believes a solution to this problem could be waiting in the cosmos.This week on How I Built This Lab, Steve breaks down the logistics and economics of sending the first-ever commercial spacecraft to the moon. Plus, an overview of today’s newfound global space race, and how Steve e
reCAPTCHA and Duolingo: Luis von Ahn (2020)
In 2000, Luis von Ahn was starting his PhD in computer science when he attended a talk and happened to learn about one of Yahoo's biggest problems: automated bots were signing up for millions of free Yahoo email accounts, and generating tons of spam. Luis' idea to solve this problem became CAPTCHA, the squiggly letters we type into a website to prove we're human. He gave away that idea for free, but years later, that same idea had evolved into a new way to monetize language learning on
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Take a listen to this message from Guy, then email us the file at HIBT@ID.Wondery.com. We'll play some of your favorites in the ad breaks of future episodes!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Framing the future of eyecare with Neil Blumenthal and Dave Gilboa of Warby Parker
Warby Parker co-CEOs Neil Blumenthal and Dave Gilboa broke their scrappy startup into the eyewear industry in 2010—putting legacy manufacturers on notice by offering stylish glasses at much lower prices. But having since gone public and facing pressure from digital landlords and changing technology, Warby Parker now faces a new set of challenges and unknowns...This week on How I Built This Lab, Neil and Dave share insights on leading a public for-profit company with a social mission. Pl
Wondery: Hernan Lopez
When Hernan Lopez founded Wondery in 2016, podcasts were just starting to go mainstream. Five years later, his team had scored a number of hit shows and sold to Amazon for a reported $300 million. Not bad for an immigrant from Argentina who moved to the U.S. in his late 20s with “terrible” English skills. Before launching Wondery, Hernan worked his way up in television, eventually becoming CEO of Fox International Channels. But despite his experience and connections, he strug
Full body preventive health care with Andrew Lacy of Prenuvo
Andrew Lacy is the co-founder and CEO of Prenuvo, a company offering full body scans that have the potential to detect disease early and before symptoms. When Andrew was introduced to radiologist Rajpaul Attariwala, he had already built and sold two tech companies. So after stepping out of Attariwala’s MRI machine, Andrew saw the same opportunity he’d seen years earlier in the iPhone… This week on How I Built This Lab, how Prenuvo is working to change the health care industry
Briogeo Hair Care: Nancy Twine (2020)
In 2010, a tragic personal event changed the trajectory of Nancy Twine's life. Suddenly, her promising job at Goldman Sachs no longer seemed fulfilling; she wanted something more.Drawing inspiration from the homemade hair treatments she once made with her mom, Nancy created a line of shampoos and conditioners that catered to all textures of hair without using harmful additives. But as a Black entrepreneur pitching beauty products to white, male investors, she had a tough time raising mo
The surprise that's saving food with Lucie Basch of Too Good To Go (2023)
Collaboration is the new competition: that was French entrepreneur Lucie Basch’s philosophy when she approached a group of Danish founders who happened to be working on a similar food waste reduction app. Before long, Lucie and her new co-founders joined forces to create Too Good To Go, an app that enables restaurants and grocery stores to sell leftover items in ‘surprise bags’ at a significantly reduced price. Since launching in 2016, Too Good To Go has raised over $30 million dol
CAVA: Ted Xenohristos and Brett Schulman
When Ted Xenohristos and two childhood friends opened their first sit-down Greek restaurant in 2006, they had no idea it would eventually grow into CAVA, a sprawling national chain that serves stuffed pita sandwiches and salads. Raised by Greek immigrants, the three founders understood how to make great food, but were rookies at running a restaurant–maxing out their credit cards, and learning the hard way that you should never write dinner orders on sticky-notes. As the restaurant tried
The future of driving is autonomous with Dmitri Dolgov of Waymo
Waymo Co-CEO Dmitri Dolgov is convinced that his company’s vehicles are better at driving than any human. Dmitri has spent thousands of hours riding in them, and recently Guy had the chance to try one out as well...This week on How I Built This Lab, Dmitri recounts the decade-plus journey of building Waymo into the world’s first company to operate a fully-autonomous ride hailing service. Plus, how Waymo’s approach differs from Tesla’s, and Dmitri’s take on when we’ll see more AV’s on th
Everlane: Michael Preysman
When Michael Preysman founded Everlane, he knew nothing about fashion–he just wanted to see if he could build an online platform that would generate buzz around anything. He started with a cotton T-shirt, and taught himself every stage of production, from sourcing the fabric, to cutting, dyeing, and finishing. When Michael realized that some luxury brands charged as much as seven times the actual cost of a T-shirt, he decided to sell his for $15, and soon caused a stir by telling the wo
Literally unearthing a climate solution with Cody Finke of Brimstone
When it comes to carbon emissions, there’s a major culprit you might not have heard about: cement. The production of cement emits almost as much carbon dioxide as cars do - but Brimstone CEO and co-founder Cody Finke says they’ve found a way to change that.This week on How I Built This Lab, Cody explains where all that carbon dioxide is coming from, and how swapping out a key ingredient in the production of cement could take it from carbon-intensive … to carbon-negative.This episode was
Listen Now: Six Trophies with Shea Serrano and Jason Concepcion
Shea Serrano and Jason Concepcion are back! And this time they’re combing through all the NBA news from the past week and handing out six pop culture-themed trophies to six basketball-related activities. Every week, superlatives will reign down on basketball culture like Steph Curry threes when Jason and Shea dish out hoops honors like they’re Stockton to Malone running a pick & roll. Was that too many analogies for one sentence? Hell yes, but get used to it!On this new NBA pop cult
Priority Bicycles: Dave Weiner
Priority Bicycles founder Dave Weiner quit his job as a software CEO to pursue a risky idea: building a new kind of bike. In 2014, he started sourcing parts to make his first low-maintenance model, with a rust-proof aluminum frame and a carbon fiber belt drive instead of a chain. Dave was able to keep costs down by selling DTC, but had to scramble to meet demand when his first Kickstarter campaign yielded 1500 orders. From there, Priority pedaled forward steadily, adding
When a robot cooks your lunch with Steve Ells of Chipotle and Kernel
Steve Ells changed the restaurant industry once when he founded Chipotle in 1993. His idea for fast, freshly prepared food became the model for today’s “fast casual” format. It’s a story he told when he was first on the show back in 2017. Now, he hopes to revolutionize the industry again with a new chain of small, highly automated, vegan restaurants called Kernel. This week on How I Built This Lab, Steve Ells returns to reflect on stepping away from the company he spent decades bui
Kona Ice: Tony Lamb
Kona Ice founder Tony Lamb had a knack for sales since he was a teenager - a skill that served him well when he decided to sell Hawaiian-style shaved ice in Kentucky, where people had barely heard of it. After thirteen successful years as a vacuum cleaner salesman, Tony launched his first shaved ice truck in 2007. Fueled by a bad experience buying freezer-burned popsicles off a battered ice cream truck, he built a custom-made vehicle with a tropical vibe and a built-in “Flavorwave” that
The art of letting go with Vincent and Andrew Kitirattragarn of Dang Foods
How does a brand live on after its founders leave the company – especially one that was inspired by their family and their culture? That’s the question Vincent and Andrew Kitirattragarn have had to answer since their original appearance on How I Built This in January 2022. This week on How I Built This Lab, Vincent and Andrew share their aspirations for Dang Foods after a difficult and heartfelt departure. Plus, how they navigated changes in consumer demand post-pandemic and the re
Etsy: Rob Kalin
Rob Kalin founded Etsy for people like him: makers and hobbyists. In 2005, he was kicking around New York trying to find buyers for his hand-made furniture, when he noticed that other craftspeople had the same need. So he and a few friends built a website where makers could sell a wide range of goods. Rob named it after an Italian phrase he heard in a Fellini film, and within three years, Etsy passed $10 million in sales. But as a young founder, Rob struggled to manage the rapidly-growi
Love’s next chapter with Whitney Wolfe Herd of Bumble
The past few years have challenged Whitney Wolfe Herd like never before. The Bumble CEO kept the company afloat as the pandemic halted in-person meetups, then became the youngest female founder ever to take a company public...all while in the throes of first-time motherhood! This week on How I Built This Lab, Whitney offers perspective on leading and learning in extraordinary times. Plus, how social media may be fueling a loneliness epidemic and Whitney’s current obsession: harness
Sir Kensington's: Scott Norton and Mark Ramadan
Scott Norton and Mark Ramadan were only college students when they created Sir Kensington’s, a $140-million-dollar condiment brand – with a backstory that’s completely made up.These days, it seems like every brand – every start-up – is trying to tell a story about its authentic and humble beginnings. Scott and Mark went in the opposite direction when they had the idea to create a gourmet ketchup in 2008. They wanted to take on a juggernaut: Heinz. So, to stand out, they told a stor
Leading through radical change with Julia Hartz of Eventbrite
Back as the show’s first-ever ‘three-peat’ guest is Julia Hartz, co-founder and CEO of Eventbrite. The events industry has been transformed by the past three years, giving Julia the opportunity to evolve Eventbrite to better serve its key customers — event creators. This week on How I Built This Lab, Julia goes back in time to review how she kept a ticketing service afloat when no one was buying tickets. Plus, thoughts on effective leadership from a public company CEO, and Julia’s
Herschel Supply Co.: Jamie and Lyndon Cormack
Brothers Jamie and Lyndon Cormack founded Herschel Supply Co to sell modern bags with a timeless feel. While working in the sports and apparel industry, they realized they couldn’t find backpacks and totes with the same stylish but simplified vibe as their favorite sneakers and shirts. With no background in manufacturing, they learned to make bags partly by ripping old ones apart. Then they Googled their way to finding a factory and scrambled to catch up as orders started to roll in.&nb
Unlocking the renewable energy revolution with Ramya Swaminathan of Malta Inc.
Ramya Swaminathan is the CEO of Malta Inc, a company that spun out of Google’s moonshot factory in 2018 to work on an energy storage solution using the existing power grid. One thing holding the world back from a transition to clean energy: electricity generated from sources like the sun and wind has to be used right away or it disappears…but one possible answer might be—salt.This week on How I Built This Lab, Ramya recounts how she got into the renewable energy industry with two p
Freshpet: Scott Morris
Freshpet co-founder Scott Morris helped transform pet food by sidestepping traditional kibble and cans, and making slice-and-serve meals that almost looked palatable enough for humans. When Scott and his partners launched the business in 2006, the concept of fresh pet food was so novel that retailers balked at installing special refrigerators for it. So Freshpet provided its own refrigerators, a logistical nightmare that nearly ground the business to a halt. More than 30,000 refrigerato
A biometric smart gun with Kai Kloepfer of Biofire
Biofire founder and CEO Kai Kloepfer believes there’s at least one way to decrease gun deaths in America. Early next year, his company will begin shipping the world’s first handgun with an electronic firing system that unlocks instantaneously upon fingerprint or facial verification.This week on How I Built This Lab, how Kai spent the past decade designing a firearm intended to prevent unauthorized use, particularly by children and adolescents. Plus, why past efforts to bring a smart gun
Vuori: Joe Kudla
Vuori founder Joe Kudla built a 4-billion-dollar company on a risky idea: that men actually cared about the clothes they worked out in. When Joe launched Vuori in 2015, women’s athleisure brands like Lululemon were exploding, but there wasn’t a similar brand that catered to men. So Joe set out to sell men’s workout clothes that didn’t scream “hey, these are workout clothes!” and tried to place them into yoga studios and other small stores. At first Vuori didn’t get much traction – so Jo
When your dinner is printed with Eshchar Ben-Shitrit of Redefine Meat
Redefine Meat co-founder and CEO Eshchar Ben-Shitrit long had aspirations to lead a company, though he never imagined taking the risk to start his own. But learning about the environmental harms of mass beef production, plus having to answer his kids’ questions about what happens to baby cows at certain farms, was enough to convince him to say goodbye to corporate life and join the plant-based revolution.This week on How I Built This Lab, Eshchar recounts his path from product manager t
Yasso: Amanda Klane and Drew Harrington
Amanda Klane and Drew Harrington are childhood friends, and co-founders of Yasso; they defied the advice of experts by creating a recipe for frozen Greek yogurt treats, and building Yasso into a $200 million dollar brand. When Amanda got the idea in 2009 to freeze Greek yogurt into popsicles, she reached out to Drew, who had already started a business selling—and there’s no way you could guess this—inflatable beer pong tables. The two friends set out to make a high protein, low-calorie
A climate-resilient ancient grain with Pierre Thiam of Yolélé (2022)
Pierre Thiam is a renowned chef, restaurant owner, cookbook author, and co-founder of Yolélé – a company working to introduce the world to fonio, an ancient West African grain built for climate change.But it hasn't been all sunshine and good harvests for Pierre. In fact, he was robbed just days after he first arrived in New York City from Senegal.It was 1989, and he had just traveled to the U.S. to study chemistry and physics. This chance incident, however, set Pierre’s life on an entir
ARRAY: Filmmaker Ava DuVernay (2021)
By her early thirties, Ava DuVernay was already a successful entrepreneur, having founded her own film publicity agency in Los Angeles. But after years of watching other people make films, she started to get an itch to tell her own stories onscreen. Ava's first films were rooted in deeply personal experiences: growing up with her sisters in Compton, performing Hip Hop at Open Mic Night at the Good Life Café in L.A. Her self-funded and self-distributed projects began to draw attention, a
Reclaiming food waste with Jasmine Crowe-Houston of Goodr (2022)
Millions of Americans don’t have enough to eat — a startling fact considering 40% of the food produced in the U.S. gets thrown away. And a lot of that food… from restaurants, supermarkets, office buildings and more… is perfectly safe to eat. What’s worse is that this discarded food waste produces harmful methane emissions that contribute to global climate change.Jasmine Crowe-Houston is an entrepreneur who became obsessed with these problems. In 2017, she founded Goodr, which works with
Jack Black Skin Care: Curran and Jeff Dandurand
In 1998, Curran Dandurand and a colleague from Mary Kay Cosmetics came up with an unorthodox idea: a premium skincare brand for men. Despite the prevailing wisdom that American men would never want to moisturize and exfoliate - and a total lack of interest from investors - Curran and Emily Dalton forged ahead, with the help of Curran’s husband Jeff. Their brand, Jack Black, launched in 2000, and eventually landed in major department stores, with some unexpected boosts from the Dall
Threading the future of circular fashion with Peter Majeranowski of Circ
Over one hundred billion garments will be produced this year, but they don’t have to be. Peter Majeranowski says we have all the clothes we need to make all the clothing we’ll ever need, and his company, Circ, has pioneered the technology to prove it. This week on How I Built This Lab, Peter shares how trying to create fuel from tobacco unintentionally led to the creation of a different material — pulp that could go back to the beginning of the supply chain and close the loop
Air Lease Corporation: Steven Udvar-Hazy
Before Steven Udvar-Hazy was out of high school, he started working as an airline consultant. You could do that sort of thing back in the 1960’s, if you knew the industry—which indisputably, he did. Born in Communist Hungary, Steven was obsessed with aviation at an early age, memorizing plane serial numbers and schedules for fun. In his early 20’s he started his own small airline in California. But he quickly learned the big money was in aircraft leasing, so at the dawn of t
When your headphones listen to you with Ramses Alcaide of Neurable
Our brain activity can reveal a lot about our physical and mental health. And thanks to Ramses Alcaide and his team at Neurable, we’ll soon be able to glean insights from our brainwaves in our own homes — without ever stepping foot in a laboratory...This week on How I Built This Lab, Ramses recounts the inspiration behind launching a brain computer interface company, and previews his company’s first product: headphones that detect and interpret your brain activity to help you do your be
Listen Now: The Big Flop
Every big moment starts with a big dream. But what happens when that big dream turns out to be an even bigger failure?Each week on Wondery’s new podcast The Big Flop, host Misha Brown is joined by different comedians to chronicle some of the biggest failures and blunders in pop culture history. Each episode will have you thinking to yourself, why in the world did this get made?!This is just a preview of The Big Flop. You can listen to the full episode wherever you get your podcasts, or
Supergoop!: Holly Thaggard (2020)
In 2005, the trajectory of Holly Thaggard's life completely changed when a good friend of hers was diagnosed with skin cancer. Holly realized that most people weren't taking sunscreen seriously, so she sidelined her vocation as a harpist to dive headfirst into the unfamiliar world of SPF. After a false start trying to market her sunscreen to elementary schools, Holly pivoted to retail, hiring a publicist she could barely afford. She eventually got her products into Sephora, a success th
Electrifying aviation with Kyle Clark of BETA Technologies
Not only is BETA Technologies completely changing the flying experience with its all-electric aircraft, it’s upending the logistics of shipping altogether... This week on How I Built This Lab, founder and CEO Kyle Clark shares how BETA is building zero-emission, battery-powered aircraft, as well as a national charging network. Also, how the transition to electric will address aviation’s emissions problem, and how a chance encounter with United Therapeutics founder Martine Rothblatt
Kinko’s: Paul Orfalea
Kinko’s copy shops were once so ubiquitous that the name became a kind of shorthand for photocopying. Paul Orfalea started the first shop in 1970 in a tiny converted hamburger stand near UC Santa Barbara, called it Kinko’s after his childhood nickname, and eventually grew it into a sprawling global chain. Rather than relying on a franchise model, Paul partnered with co-owners, which often made it hard to keep the business on track. Far-flung owners couldn’t agree a
Making garbage useful with Tom Szaky of TerraCycle
Tom Szaky runs a recycling company, but he’d rather live in a world where recycling was obsolete... Today, his company recycles everything from shampoo bottles and makeup containers to snack wrappers and cigarette butts. And through their recent Loop initiative, TerraCycle works with consumer brands to develop packaging that is actually reusable -- an even more effective waste-reduction tactic than recyclable packaging. This week on How I Built This Lab, Tom recounts his entre
Solo Stove: Spencer and Jeff Jan
Over a nine-year period, Spencer and Jeff Jan grew Solo Stove from a DIY project into a 9-figure brand. Their original idea was modest: work a four-hour week and earn a passive income from a DTC camping stove, which was easy to use and as sleek as a spaceship. When they launched the business in 2010, the brothers lived thousands of miles away from each other: Spencer in Shanghai, where he located the manufacturer for the stove, and Jeff in Dallas, where he managed logistics out of his g
When our phones are just phones with Kai Tang and Joe Hollier of Light
Most of us are dependent on our smartphones. In fact, Americans spend an average of three hours a day on these devices — devices that only came into existence relatively recently. Designers Kai Tang and Joe Hollier have long believed that it’s not normal for humans to be so attached to their phones. So they launched their own company in 2014 to create an alternative...called the Light Phone.This week on How I Built This Lab, Kai and Joe talk about their work to build a simpler mobi
Orgain: Andrew Abraham
A life-threatening diagnosis changed the course of Andrew Abraham’s career and led him to found some of the most popular nutritional drinks and powders on the market. After recovering from his illness and attending med school, Andrew noticed that some of his patients—just as he had—struggled with keeping food down. So during his first year of residency, he developed the same kind of organic nutritional shakes that he’d made for himself when he was sick. Andrew launched Orgain in 20
Powering cars with solar energy with Steve Fambro of Aptera Motors
There’s a new car coming to market that will probably make its owners search out the sunniest spots in the parking lot...Aptera Motors is designing and manufacturing this car: a plug-in electric hybrid that can run up to 40 miles on a single, solar-powered charge. This week on How I Built This Lab, Steve Fambro shares how he and his co-CEO revived their once-defunct auto company thanks to the promise of solar energy. Plus, Steve’s take on why today’s vehicles require so much energy
The Tetris Company: Henk Rogers
Tetris is one of the most popular video games of all time, and Henk Rogers helped make it happen. He first discovered the game at a convention in 1988, and immediately saw how elegant and addictive it was. As a software developer based in Japan, Henk set out to obtain selected publishing rights, but waded into a tangle of red tape that stretched from Japan to the U.S. to the Soviet Union. He eventually ventured behind the Iron Curtain to bluster his way into the obscure government offic
When AI is your personal tutor with Sal Khan of Khan Academy
The COVID-19 pandemic changed education forever. But Sal Khan says an even bigger educational revolution is just around the corner …This week on How I Built This Lab, Sal returns to the show to talk about a new learning platform he’s building at Khan Academy. It’s called Khanmigo, and it uses the same generative AI technology behind OpenAI’s world-changing ChatGPT to help students with their schoolwork. The technology isn’t without its risks, but Sal thinks Khanmigo could act as a perso
MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson
A relentless hunt for their favorite foods and drinks led Scott and Ally Svenson into launching not one but two multi-million dollar businesses. The first came about in 1990s London when they discovered that British coffee meant instant coffee. So, the Washington natives decided to start the Seattle Coffee Company in the U.K, inspired by their love of Starbucks—which was still only in the U.S. But, once Starbucks started to go global, Scott and Ally decided to sell and move back to Seat
When trucks drive themselves with Chris Urmson of Aurora
Chris Urmson is one of the founding fathers of the autonomous vehicle industry. He participated in three DARPA self-driving vehicle challenges before joining the team that launched Google’s self-driving car project, which later became Waymo. Eventually though, Chris saw an opportunity to scratch an entrepreneurial itch and bring his expertise to an industry that was ripe for it: trucking.This week on How I Built This Lab, Chris talks about launching and scaling Aurora, a company that is
Grindr: Joel Simkhai
On the premise that a smartphone could vastly improve his love life, Joel Simkhai built one of the most popular dating apps in the world. In 2008 he was living in LA and looking for an easy way to meet other gay men. He saw the early potential of the GPS-enabled iPhone, and a year later, launched Grindr: an app where users could determine if a potential date - or a quick hookup - was down the block or ten miles away. With no background in coding or app design, Joel boo
Delivering the future in drones with Keller Rinaudo Cliffton of Zipline
Keller Rinaudo Cliffton thinks we’re already experiencing the technology of tomorrow, just that it’s not evenly distributed...About a decade ago, Keller transformed his smartphone robot company into Zipline, which today orchestrates on-demand drone deliveries all over the world. Zipline got its start delivering critical medical supplies to hospitals in Rwanda: a testament to Keller’s belief that innovation is already improving lives outside the U.S.This week on How I Built This Lab, Kel
Mary's Gone Crackers: Mary Waldner
While working as a psychologist in the Bay Area helping people with their problems, Mary Waldner discovered one of her own; at the age of 43, she was diagnosed with celiac disease. The foods she’d been eating all her life had been making her sick, so Mary came up with a solution. She decided to create a healthy gluten-free snack cracker that she could make at home, and eat in restaurants when her friends were eating bread. As it turns out, lots of people loved Mary’s crackers and they e
When robots recycle with Matanya Horowitz of AMP Robotics
Matanya Horowitz is not above dumpster diving in the name of innovation. His company, AMP Robotics, has developed robots to help waste management facilities better sort through incoming trash and separate recyclables. AMP has tested and refined their technology since launching in 2014, in part with materials that Matanya and his team personally picked from the garbage. Today, their robots can be found in hundreds of facilities worldwide, including some of their own.This week on How I Bu
The Lip Bar (TLB): Melissa Butler (2020)
While working long hours as a Wall Street analyst, Melissa Butler started making lipstick in her kitchen as a hobby. But it soon turned into an obsession, costing thousands of dollars. She was frustrated by the lack of diversity in the cosmetics industry, and as a Black woman, wanted to create lipstick colors that complimented her complexion and style. So in 2010, she launched The Lip Bar, with bold colors like green and purple, and boozy names like "Cosmo" and "Sour Apple Martini." Und
Reimagining seafood production with Aryé Elfenbein and Justin Kolbeck of Wildtype (2022)
When Aryé Elfenbein and Justin Kolbeck met in 2011, they had no intention of starting a business. Aryé was a cardiologist, and Justin was a diplomat who had lived in countries all over the world. But their chance meeting at a dinner party led to a deep friendship focused on working together to change the world. Through regular Saturday morning brainstorming sessions, they settled on pursuing a scientific approach to growing meat for human consumption.This week on How I Built This Lab, A
Dutch Bros. Coffee: Travis Boersma
From a coffee cart parked uneasily in a grocery parking lot, Travis and Dane Boersma grew Dutch Bros into a sprawling chain of 700-plus beverage restaurants. Before they got started in Grants Pass, Oregon, in 1992, Dane had never tried espresso, and neither brother knew how to make it. But with the help of nearby experts, they learned the craft—and even improvised their own recipes, like mocha made with chocolate milk from a local dairy. Eventually, Dutch Bros would go from pushcarts to
Reinvesting in our cities with renewable energy with Donnel Baird of BlocPower (2022)
When Donnel Baird was a child, his parents would regularly use the oven to heat their Brooklyn apartment -- a dangerous and energy-inefficient practice that’s unfortunately not unique to New York City. As an adult traveling the country with the Obama for America campaign, Donnel saw countless homes and apartments wasting power and jeopardizing resident safety because of dated infrastructure. He founded BlocPower in 2014 to address this precise problem, focusing on low-income communities
Spikeball: Chris Ruder
When Chris Ruder set out to revive a ball-and-net game from his childhood, he was pretty sure he would fail. He wasn’t really into sports and had never run a business. But after 15 years, Spikeball has grown into a thriving brand with a global following. Spikeball is a two-on-two game where players hit a rubber ball onto a circular net. Invented in 1989, it never took off. But in 2003, when childhood friends dusted off a duct-taped set, Chris began daydreaming about bringing it back to
Saving the f#$%ing rainforests with Shara Ticku of C16 Biosciences
Palm oil is a wonder ingredient, used in almost everything from toothpaste and oat milk to biodiesel and laundry detergent. But to keep pace with rising global demand, producers have burned down millions of acres of rainforests to create more palm oil plantations, worsening climate change and making the air hazardous for entire countries in the process. C16 Biosciences has a plan to save those rainforests – and to shake up the behemoth palm oil industry while doing it. Since foundi
Harry’s Razors: Andy Katz-Mayfield and Jeff Raider
Two college-era friends set out to change the face of shaving—and in the process, took on one of the biggest companies in the world. In 2011, Andy Katz-Mayfield and Jeff Raider realized they shared a common frustration with an everyday purchase: razors. Locked behind counters like diamond bracelets, they were inconvenient to buy and expensive to replace, with branding that seemed more suited to James Bond than a regular guy. So Andy and Jeff took on the Goliath of the shaving indus
Tapping the heat beneath your feet with Kathy Hannun of Dandelion Energy
Millions of American households rely on oil for heat. Growing up in New Hampshire, Kathy Hannun was familiar with this decades-old and environmentally-taxing approach. As part of Google’s innovation lab, X, she began unearthing a solution — indeed from underground...This week on How I Built This Lab, Kathy discusses how her company, Dandelion Energy, has made geothermal energy accessible for heating and cooling homes across the northeastern United States. Plus, Kathy explains why widesp
Listen Now: Spellcaster: The Fall of Sam Bankman-Fried
From Wondery and Bloomberg, the makers of The Shrink Next Door, comes a new story of incredible wealth, betrayal, and what happens when “doing good” goes really, really bad.When nerdy gamer Sam Bankman-Fried rocketed to fame as the world’s richest 29-year-old, he pledged to donate his billions to good causes. But when Sam's crypto exchange FTX collapsed, billions of dollars went missing, and Sam was in handcuffs, those who knew him were left wondering — who was Sam really? A well-meanin
Tory Burch: Tory Burch
Tory Burch didn’t set out to make her name into a brand; she didn’t even set out to get into fashion. As a matter of fact, she sort of gave up any fashion ambitions when her first designs were rejected by Ralph Lauren. But after noticing there were plenty luxury brands and plenty of affordable brands but nothing in between, Tory began to see a gap that she could fill. She tried to revive a dormant brand from the 1960’s, until one phone call put an end to that idea. So in 2004, with the
Cultivating a creative community with Tina Roth-Eisenberg of CreativeMornings
“Who you hang out with determines what you dream about and what you collide with.” - Seth GodinYearning to find community as a Swiss transplant in New York City, Tina Roth-Eisenberg was so moved by these words that she transformed an old office into a fresh co-working space for creatives. From that space, Tina would incubate her would-be biggest project yet: CreativeMornings, an event series that brings local creatives together, which has since grown to over 200 chapters around the
Chef and Restaurateur: Thomas Keller
Thomas Keller is one of the best—and best known—chefs in America, but it took him 40 years to get there. He took a long, winding path through the culinary arts; from whisking his first hollandaise sauce at the Palm Beach Yacht Club, to learning the painstaking art of pastry at one of the finest restaurants in France. He also worked in some of America’s most demanding kitchens, and failed at two of his own restaurants before purchasing The French Laundry in Napa Valley—a place
HIBT Lab! Google: Sundar Pichai (2022)
Drive. Docs. Chrome. Maps. Gmail. Android. What do these products have in common? Of course, they’re all Google, but what you may not know is that they all came to fruition under the management of the same person: Sundar Pichai. This track record in product development ultimately landed Sundar the CEO role at one of the biggest, most innovative companies in the world. This week on How I Built This Lab, Sundar reflects on the unique journey that led him to Google, and the valu
Alamo Drafthouse Cinema: Tim and Karrie League
In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side of the tracks—a shaky experiment that eventually grew into a thriving national chain. As Tim and his wife Karrie built theaters in Austin and beyond, they made a name for themselves by offering dinner with the movie, creative pairings (like sake with Godzilla), and roadshows where movie-goers could watch Deliverance in canoes, or Rocky on the famous steps in Philly. A
HIBT Lab! Cotopaxi: Davis Smith
Davis Smith has spent the last nine years building the outdoor gear and clothing brand, Cotopaxi. The company’s slogan, Gear for Good, encapsulates everything about the way they do business, from using recycled and remnant materials to donating a portion of their revenue to nonprofits that fight poverty. It’s a story that Davis told when he was first on How I Built This in 2020.This week on How I Built This Lab, Davis returns to give Guy an update on how Cotopaxi weathered the COVID-19
Mielle Organics: Monique Rodriguez
For Monique Rodriguez, hair care was a hobby; she never thought she could build a business. In fact, after high school, Monique followed her mother’s advice to find a solid, recession-proof career, and she went into nursing. However, Monique realized it was not for her, and she pursued side gigs selling everything from Mary Kay to cable subscriptions. But when a devastating loss turned Monique’s world upside down, she found joy in her hobby. What started as Monique’s homegrown haircare
HIBT Lab! Landed: Alex Lofton
Pricey down payments have put homeownership out of reach for many Americans, especially those who don’t have access to intergenerational wealth. This issue is particularly acute in cities, where the salaries of essential workers like educators, healthcare professionals, and municipal service providers haven’t kept pace with skyrocketing home values. An introductory finance course got Alex Lofton thinking about his own experience with this issue — and creative ways to address
Hinge: Justin McLeod (2021)
In 2010, Justin McLeod was in business school, still trying to get over a bad breakup that had happened years before. Determined to solve his own problem and convinced that the best way to meet people was through friends of friends, he built an app to replicate that experience. Gradually, Hinge grew into a streamlined swiping platform that yielded mixed results: good dates, bad hookups, mismatched swipes, and missed opportunities. Disappointed with this outcome and inspired by a sudden
HIBT Lab! Babcock Ranch: Syd Kitson
What would it take to build America’s first solar-powered town? What about a town that could withstand a direct hit from a hurricane? In the early 2000s, Syd Kitson, a former NFL football player and real estate developer, set out to do both at the same time. The result was a community in southwest Florida called Babcock Ranch.This week on How I Built This Lab, Guy talks with Syd about how he negotiated the purchase of a 91,000 acre parcel of land, conserved 80% as a nature preserve, and
Wondery Presents - Flipping the Bird: Elon vs Twitter
When Elon Musk posted a video of himself arriving at Twitter HQ carrying a white sink along with the message “let that sink in!” It marked the end of a dramatic takeover. Musk had gone from Twitter critic to “Chief Twit” in the space of just a few months but his arrival didn’t put an end to questions about his motives. Musk had earned a reputation as a business maverick. From PayPal to Tesla to SpaceX, his name was synonymous with big, earth-shattering ideas. So, what did he want with a
Suitsupply: Fokke de Jong
When Fokke de Jong started selling suits out of his dorm room in Amsterdam in the late 90's, he wasn’t planning on becoming the next Tom Ford—he just wanted to supply luxury suits at an affordable price. But he was so successful that around 2000, Suitsupply went from his side hustle to his full-time gig. Fokke sourced the best fabrics and production in Italy, and grew the business by selling his wares online long before that was the norm. Suitsupply thrived on Fokke's unorthodox ideas,
HIBT Lab! Hevesh5: Lily Hevesh
Lily Hevesh never could have imagined that the videos of domino tricks she started posting for fun at 10 years old would eventually evolve into a thriving business.Fast forward to today and Lily’s YouTube channel, Hevesh5, has almost 4 million subscribers. Her videos, which showcase the toppling of countless intricately designed domino setups, have more than a billion views and counting...This week on How I Built This Lab, Lily recalls her path to becoming one of the best-known domino a
Manduka: Peter Sterios
Peter Sterios discovered yoga by accident when he was in college, and wound up—also by accident—launching a multimillion-dollar business around it. He used yoga to ease neck strain and loosen his hamstrings, but eventually became a serious practitioner and teacher, running his own studio in central California. In the late 1990’s, before the proliferation of yoga brands, Peter came across a mat that was thicker and more durable than any he’d seen. He anticipated there would be growi
HIBT Lab! Ursa Major: Joe Laurienti
Joe Laurienti, a former SpaceX and Blue Origin engineer, launched Ursa Major in 2015 with the idea that 3D printing could revolutionize the production of rocket engines.The timing was right: Russia had invaded Crimea the previous year. American sanctions and strained political relationships threatened the supply of Russian rocket engines, which the U.S. had relied on for space missions since the end of the Cold War. American companies like Ursa Major have now begun providing rocket engi
Halo Top Ice Cream: Justin Woolverton
In one of the most remarkable feats ever performed by a frozen dessert, Halo Top ice cream became the best-selling pint in America just six years after launch. Its founder Justin Woolverton was a frustrated lawyer who developed the recipe in his Cuisinart, mixing Stevia, egg whites and fruit into a low-calorie treat that tasted good enough to sell. Many recipes later—some runny, some rock-hard—Justin got the ice cream into stores; and soon, social media was flooded with images of people
HIBT Lab! New Culture: Matt Gibson and Inja Radman
It’s hard not to love cheese: feta, brie, gruyère, parmesan, pepper jack, mozzarella, asiago...it’s all delicious! But there’s a downside — cheese production is quite taxing on the environment, with dairy cows being one of the leading contributors to carbon emissions worldwide. That’s where Matt Gibson and Inja Radman step in. They’re the founders of New Culture, a company developing real dairy cheese, but without using cows or any other animal product. This week on How I Buil
Orangetheory Fitness: Ellen Latham
Ellen Latham would probably have been happy teaching classes at her popular fitness studio in south Florida until she turned ninety. After being fired from her dream job as a spa director, she’d found stability with her own small business, and began developing a workout program that incorporated strength and cardio for all fitness levels. But then, well into her fifties, Ellen was offered an unexpected opportunity for a second act beyond anything she had imagined. With two partners
HIBT Lab! Nas Company: Nuseir Yassin
In 2016, Nuseir Yassin quit his cushy tech job to embark on a journey around the globe. The idea was simple: post a one-minute video every day for 1,000 days to show the world from his perspective. The execution, of course, was much more challenging...This week on How I Built This Lab, Nuseir recaps his experience building a worldwide following as the creator behind Nas Daily, and how Nas Company has since raised $23 million to build content creation services and software that brin
Twilio: Jeff Lawson
When Jeff Lawson co-founded Twilio in 2008, he had already been through a series of start-ups. Some succeeded, others fizzled out—but each provided insights that led him to build one of the most extensive communication platforms in business. Fueled by his frustration juggling customer calls while trying to run a surf and skate store in LA, Lawson realized he could use his coding skills and knowledge of cloud computing to help companies connect with customers. Twilio’s early co
ICYMI... HIBT Lab! Climeworks: Jan Wurzbacher
According to the 2022 report from the Intergovernmental Panel on Climate Change (IPCC), the world needs to cut carbon emissions drastically to avoid the worst effects of global warming. But that’s not all. In addition to reducing emissions, we also need to remove 6 to 10 billion tons of carbon dioxide from the atmosphere each year by 2050. This week on How I Built This Lab, Guy talks with Jan Wurzbacher, co-founder and CEO of Climeworks. They discuss how Jan and his team built the
Sun Bum: Tom Rinks
Tom Rinks not only understands the art of branding, he can explain it with the passion and precision of a master teacher. In 2009, he came up with the look of Sun Bum sunscreen, drawing on influences as disparate as American surf culture, Scandinavian furniture, and Japanese streetwear. He then mashed them up into a brand represented by a stone-faced gorilla staring out from a woodgrain background. Within ten years, Sun Bum was acquired by SC Johnson at a reported valuation of $400 mill
HIBT Lab! Slutty Vegan: Pinky Cole
It’s hard to miss a Slutty Vegan when you’re driving past one. No, we’re not talking about a person… We’re talking about a fast-casual burger chain — and a vegan one at that! Since launching Slutty Vegan in 2017, Pinky has seen her plant-based brand through several iterations: a ghost kitchen, then a food truck, then eventually several brick and mortar locations that continue to pop up across the east coast. And with a valuation of $100 million and expansion into other sectors
Food52: Amanda Hesser (2021)
In the early 1990s, as Amanda Hesser's college friends were interviewing for their first cubicle jobs, she chose a different path; one that led straight into the kitchens of Europe, where she cooked traditional recipes and learned the rhythm of the seasons from a crusty French gardener. By 24, she had landed a book deal and one of the most coveted jobs in journalism: writing about food for the New York Times. But over time she grew restless, and in 2008, gave up that dream job—and the s
HIBT Lab! Saysh: Wes and Allyson Felix
Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. Ultimately, Allyson broke ties with Nike because the new contract presented a significant pay cut and lacked adequate maternal protections. After struggling to find a new shoe sponsor, Allyson and her brother/agent, Wes, decided to take matters into their own hands and
Xero Shoes: Steven Sashen and Lena Phoenix
In 2007, Steven Sashen went on a 5K run in his bare feet, an experience that felt so surprisingly natural that it led him to launch one of the best-known minimalist shoe brands in the world. After reading the best-seller Born to Run by Christopher McDougall and fashioning his own, thin-soled sandals that helped him fully feel the ground, Steven noticed he was running faster and having fewer injuries. His friends began asking him to make sandals for them, and soon enough, he co
HIBT Lab! Too Good To Go: Lucie Basch
Collaboration is the new competition: that was French entrepreneur Lucie Basch’s philosophy when she approached a group of Danish founders who happened to be working on a similar food waste reduction app. Before long, Lucie and her new co-founders joined forces to create Too Good To Go, an app that enables restaurants and grocery stores to sell leftover items in ‘surprise bags’ at a significantly reduced price. Since launching in 2016, Too Good To Go has raised over $30 million dol
Michael Kors: Michael Kors
As a teenager, Michael Kors filled his notebooks with dress designs and doodles of his own initials—casual sketches that would eventually fuel the launch of a global fashion brand. Michael grew up with a love of fashion; by the time he was 19, his designs were on display on 5th Avenue, and by 22, his collection was getting attention from the fashion editor of New York Magazine, a young upstart named Anna Wintour. In the early days, he designed thousand-dollar dresses in his bedroom and
HIBT Lab! The Confess Project: Lorenzo Lewis
Barbers have played a central role in the Black community throughout American history. Haircutting was one of the first jobs that Black men were allowed to hold after the Civil War, and barbershops were often a hub for organizing during the civil rights movement. More recently, barbershops have played an instrumental role administering vaccines in the wake of Covid-19. And now, Lorenzo Lewis imagines a new role for barbers: a first line of defense in addressing mental health challe
Politico & Axios: Jim VandeHei
Before Jim VandeHei co-founded the media company Politico, the only thing he’d managed was the night shift at Little Caesar’s pizza in Oshkosh, Wisconsin. An early passion for politics and journalism led him to Washington, D.C., where he became a political reporter for Roll Call, The Wall Street Journal, and The Washington Post. But by 2006, he could see how the internet was transforming journalism, so he walked away from the Post to co-found a digital publication—Politic
HIBT Lab! Boom Supersonic: Blake Scholl
Commercial air travel has been stuck below the sound barrier for about 20 years, since the Concorde’s last flight in 2003. While the technology exists to fly about twice as fast as we do now, conventional wisdom in the aerospace industry is that supersonic flight simply doesn’t make economic sense. Blake Scholl disagrees...This week on How I Built This Lab, Blake tells Guy how Boom Supersonic is working to revive the dream of supersonic air travel—and already has orders from major airli
Osprey Packs: Mike Pfotenhauer
With a passion for design and a skill for sewing, Mike Pfotenhauer grew a bespoke backpack business into one of the world’s most popular outdoor brands. He got his start in the 1970’s, when it was hard to find a pack that wasn’t clunky and uncomfortable. Operating out of a little shop in Santa Cruz, California, Mike started making better-fitting packs for hikers, and—with no advertising except for a sign out front—began to get noticed. As demand for the packs grew, Mike was forced
ICYMI... HIBT Lab! OpenAI: Sam Altman
Artificial Intelligence was once the realm of science fiction. But over the last several years, advances in machine learning and deep neural networks have moved us closer to a reality where computers can learn and solve problems independently, the way a human does. From art and music to medicine and politics, the potential applications of AI are nearly endless, and the technology just keeps getting better.This week on How I Built This Lab, Guy talks with one of the leaders in the field
The Ringer: Bill Simmons
Wherever Bill Simmons is, he’s obsessed with helping his team win. During 14 tumultuous years as a creative force at ESPN, that meant launching a slew of influential projects that blended sports and pop culture—including the documentary series 30 for 30, the podcast The B.S. Report, and the multimedia blog Grantland. Today, it means growing his own company, The Ringer, into a major player in the media landscape, with over 50 sports and pop culture podcasts. From his earliest days a
HIBT Lab! Biobot Analytics: Mariana Matus and Newsha Ghaeli
Biobot Analytics founders Mariana Matus and Newsha Ghaeli first met in a poop lab. Yep, you read that correctly...Their company has been working with government and corporate clients since 2017 to analyze disease levels and other biomarkers in our wastewater. Their insights have been used to predict spikes in Covid and other infections, help local officials address drug use in their communities, and much more. This week on How I Built This Lab, Mariana and Newsha talk with Guy abou
Zumiez: Tom Campion
Working as a manager for nine years at JCPenney, Tom Campion learned a critical lesson about how to succeed in retail: you have to keep close track of inventory. Tom’s experience navigating the ebb and flow of style, color, and size—all without the benefit of computers—gave him the confidence to launch his own retail business, aimed at teenagers. In 1978, he and his partner Gary Haakenson opened their first store, Above the Belt, in Seattle, and soon tapped into the hot new “action
HIBT Lab! The Sioux Chef: Sean Sherman
Chef Sean Sherman is on a mission to revitalize and reimagine Native American cuisine. Growing up on a reservation in South Dakota, Sean ate a lot of highly processed foods provided by the U.S. government. It wasn’t until he started working in restaurants as a teenager that he began to learn about fresh ingredients and how to prepare them. But as Sean climbed the kitchen ranks, learning the techniques and recipes of European-style fine dining, he began to wonder what happened to th
Chomps: Pete Maldonado and Rashid Ali
When steaks don’t sell you shift to sticks; that’s how Chomps was born. After several failed ventures—one of which left him bankrupt—Pete Maldonado decided to take another chance on launching a business. He partnered with Rashid Ali to start a mail-order service similar to Omaha Steaks, but with grass-fed meat that was more suited to the Paleo diet. When the partners couldn’t get that off the ground, they shifted to individually-wrapped meat sticks; one of the first in a long line
HIBT Lab! Osmo Salt: Nick DiGiovanni
Do you know who holds the record for making the world’s largest chicken nugget? How about the world’s largest sushi roll?If you know Nick DiGiovanni, then you know the answer to those questions. Each week, more than 15 million followers across YouTube and TikTok gawk and drool over Nick’s masterful and over-the-top culinary creations. Nick is at the helm of some analog business ventures too, including a DTC salt and seasoning company and his debut cookbook, Knife Drop, which publishes l
Tarte Cosmetics: Maureen Kelly
Let’s say you had a passion but thought of it only as a hobby; certainly never the seed of a billion-dollar company. Plus, you are studying for a career in something unrelated to business. That’s Maureen Kelly’s story, CEO of Tarte Cosmetics. She was pursuing a Ph.D. in clinical psychology and already had TWO Master’s degrees when she realized she didn't want that to be her career. What she wanted was to launch a makeup company—despite having no significant start-up money
HIBT Lab! Nuro: Dave Ferguson
When you think about self-driving cars, you might imagine relaxing in the back seat while a vehicle carries you to your destination. But according to Dave Ferguson, nearly half of all car tips that Americans take don’t actually need any passengers at all. That’s because we spend a lot of our time driving around just to pick things up, like groceries and takeout.This week on How I Built This Lab, Dave talks with Guy about his vision of a future where many of these everyday errands could
Complexly: Hank and John Green
In 2007, brothers Hank and John Green lived thousands of miles apart, so they started posting video blogs to each other on a strange new platform called YouTube. People began tuning in, and the daily Vlogbrothers posts became an early viral hit. Over time, the brothers grew that single channel into a sprawling collection of businesses, including a production studio—Complexly—that makes some of the most entertaining educational content on the internet. They’re also both hugely succe
ICYMI... HIBT Lab! Malala Fund and Our Place: Shiza Shahid
On October 9, 2012, Shiza Shahid’s life changed forever. It was on that day that 15-year-old Pakistani activist Malala Yousafzai was shot in the head by a Taliban gunman, capturing the world’s attention. Before long, 22-year-old Shiza found herself leaving her corporate job to join a recovering Malala and her father in launching the Malala Fund, a nonprofit that advocates for girls’ education across the globe. Little did Shiza know, this venture was actually just the beginning of h
Health-Ade Kombucha: Daina Trout (2020)
In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural product to treat hair loss. Turns out, it's harder than they thought to make one, so they landed on something completely different: a brand of homemade kombucha they called Health-Ade. After nine months of brewing kombucha in their kitchen and selling it at local farmer's markets, the three co-f
ICYMI... HIBT Lab! The Financial Diet: Chelsea Fagan
Chelsea Fagan got her first credit card when she was a senior in high school. She quickly maxed it out, racking up debt that would burden her through her early twenties. Then, in 2014, Chelsea started a blog as a way to keep track of her spending habits and get her financial life back on track. She called it “The Financial Diet.”This week on How I Built This Lab, Guy talks with Chelsea about how she turned that blog into the multimedia personal finance business it is today. Plus, Chelse
Kodiak Cakes: Joel Clark (2020)
When he was 8 years old, Joel Clark loaded bags of his mom's whole grain pancake mix into a red wagon to sell door-to-door. By the mid-90s, he and his older brother had upgraded to selling the mix out of a Mazda sedan and calling it Kodiak Cakes. As he tried to scale the business, Joel made some risky business decisions and almost went bankrupt, but eventually got the brand into Target—a major turning point. Today, Kodiak Cakes is one of the best-selling pancake mixes in America.See Pri
ICYMI... HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn’t exactly come with a blueprint…This week on How I Built This Lab, Kels
I.R.S. Records: Miles Copeland
As a music industry mogul and founder of I.R.S. Records, Miles Copeland prided himself on making deals that were easy to say “yes” to. With a mixture of shrewd business skills, swagger, good taste and great timing, Miles signed or managed some of the most popular bands of the 1980's, including R.E.M., The Go-Go's, and The Police. After getting his start booking little-known British bands in the early 1970's and nearly going bankrupt after a failed tour, Miles eased back into the bu
HIBT Lab! Immunai: Noam Solomon
According to the CDC, 6 in 10 adults in the U.S. have a chronic disease like cancer or diabetes. Meanwhile, the process for discovering new drug treatments is critically expensive and inefficient. About 90% of drug candidates fail to gain FDA approval; the average cost to develop a new drug is over $1 billion; and testing can take over 10 years.Noam Solomon is on a mission to change this. His company, Immunai, is using artificial intelligence to create an atlas of the human immune syste
Beautyblender: Rea Ann Silva
Working as a Hollywood makeup artist in the early 2000s, Rea Ann Silva designed a sponge that reshaped the face of beauty. She'd been looking for a technique to simplify makeup touch-ups without worrying about the smudges or streaks that were easily detected on HDTV. Her solution? A teardrop-shaped sponge—hand-cut from a foam wedge—that could apply makeup from any angle, and absorb just enough water to be extra-efficient. Actors and fellow makeup artists raved about the sponge
HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo
It was a love for Ricky Martin that started it all...Beatriz Acevedo thought that if she could only become a DJ, she could get his attention and marry him. While marriage to Ricky was not in the cards, an illustrious career in radio, TV, and eventually digital media was. Beatriz is now a serial entrepreneur: her first venture, mitú, is published content for a growing young Latino market. Soon after selling mitú in 2020, she launched Suma Wealth to help young Latinos build wealth and nav
Alienware: Frank Azor and Nelson Gonzalez
With no formal training in business or computer design, Nelson Gonzalez and his cofounders decided to do what almost no other company was doing in the mid-1990’s: make personal computers specifically for gaming. They started as a tiny custom shop in Miami, and eventually began building PC’s for avid gamers, who were willing to pay top dollar for higher speed, better graphics, and a brightly-colored chassis that looked like the head of an Alien. Despite ongoing challenges with sourcing p
HIBT Lab! Gro Intelligence: Sara Menker
Growing up in Ethiopia in the 1980s and ‘90s, Sara Menker saw the devastating effects of drought and famine firsthand. Later as a commodities trader on Wall Street, Sara realized that a major driver of food insecurity around the world was a lack of good data to predict weather events, crop yields, and food prices. That realization led Sara to found her company, Gro Intelligence, in 2014. This week on How I Built This Lab, Sara shares how Gro Intelligence uses a combination of artif
Famous Dave's: Dave Anderson (2020)
Growing up in 1960's Chicago, Dave Anderson didn't eat much deep dish. Instead, his dad took the family to the South Side for barbecue, and those memories—and aromas—stayed with him.For years, Dave tinkered with his own recipes for sauces and sides while working as a salesman and business advisor to Native American tribes. Finally in 1994, he opened his first barbecue shack in the last place you might expect to find one: the little town of Hayward, Wisconsin.The chain grew quickly—too q
ICYMI... HIBT Lab! Babish Culinary Universe: Andrew Rea
Growing up, Andrew Rea dreamed of becoming a Hollywood filmmaker. But the special effects production job he landed after college left him feeling…uninspired. After a series of creative defeats and mounting relationship troubles, his therapist suggested he find a new creative outlet. Andrew decided to make a short cooking video inspired by an episode of Parks and Recreation and uploaded it to YouTube...This week on How I Built This Lab, Guy asks Andrew about his journey from TV and movie
Guayakí Yerba Mate: David Karr and Chris Mann
In the mid-1990’s most Americans had probably never even heard of yerba mate, but when David Karr and Chris Mann were first introduced to the South American drink, they were hooked. Together with three other friends, they decided to launch a company that would bring mate to the American market. Based in San Luis Obispo, California, the co-founders of Guayakí Yerba Mate spent years living in a van and driving all over the country, brewing up free samples for consumers, and convincing nat
HIBT Lab! Goodr: Jasmine Crowe-Houston
Millions of Americans don’t have enough to eat — a startling fact considering 40% of the food produced in the U.S. gets thrown away. And a lot of that food… from restaurants, supermarkets, office buildings and more… is perfectly safe to eat. What’s worse is that this discarded food waste produces harmful methane emissions that contribute to global climate change.Jasmine Crowe-Houston is an entrepreneur who became obsessed with these problems. In 2017, she founded Goodr, which works with
Wondery Presents: This Job is History
Where the oddest jobs from the past meet a comedian from the present… and it’s awkward! On this weekly show, Chris Parnell (SNL, Rick and Morty) welcomes guests who have held some of human history’s most unexpected and downright bizarre jobs: funeral clowns, garden hermits, VHS clerks, and everything in between. With the help of his tireless producer, Chris hears from the essential workers from decades and centuries past. Because before there were actual medical doctors, there were barber surgeo
Roku: Anthony Wood
Anthony Wood helped transform the media landscape…twice. First, in the early 2000’s, when he invented a device that let you record, pause, and re-watch live TV. The DVR was a game-changer, but the company Anthony built around it—ReplayTV—was eventually out-maneuvered by TiVo. Unfazed, Anthony developed another piece of hardware; one that would tap into the growing power of the internet by letting TV’s stream digital content. In 2008, he launched the Roku box, a $99 device that
HIBT Lab! Tala: Shivani Siroya
‘This is not our customer...’ That was the common justification banks used to deny loans to the entrepreneurs Shivani Siroya supported through her work with the United Nations. While it’s not unusual for a tech startup to raise millions before ever launching a product, small business owners across the globe are all-too-often deemed unworthy of even just a few hundred dollars by traditional financial institutions. In 2011, Shivani set out to change this at scale. Her comp
Chobani: Hamdi Ulukaya
As a newly arrived immigrant from Turkey, Hamdi Ulukaya learned to be resourceful, determined, and even stubborn when he needed to be. All those traits would serve him well as he began to navigate the hairpin turns of building a yogurt business from the ground up. In 2005, Hamdi was running a small feta cheese business in upstate New York when he happened upon a piece of junk mail that would change his life: an ad for an abandoned yogurt factory...$700K, as is. He knew if
HIBT Lab! Tomorrow.io: Shimon Elkabetz
Our planet is warming, and many parts of the world are not equipped to accurately predict the heat waves, hurricanes, tornadoes, wildfires and floods that are becoming more frequent and intense due to the changing climate. Former Israeli Air Force pilot Shimon Elkabetz knows the importance of good weather forecasts — they can literally mean the difference between life and death. In 2016, he co-founded Tomorrow.io to improve the weather data available across the world. This wee
Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho
When you think of pizza, the first place that comes to mind probably isn’t Finland…or Scotland. But that’s where the two founders of the outdoor pizza oven brand Ooni grew up. In 2012, Kristian Tapaninaho was experimenting with making his own pizza, but he couldn’t get his home oven hot enough to produce an authentic, Neapolitan-style crust. With no background in product design, Kristian decided to design a portable, wood-fired outdoor oven. He used some basic 3D modeling software, enli
HIBT Lab! MKBHD: Marques Brownlee
“Right now I have approximately 70-ish subscribers,” declared a teenage Marques Brownlee at the beginning of his 100th YouTube video back in 2009. Marques recorded his first of many product reviews earlier that year, after buying his first laptop. Quite simply, he wanted others to have more information about this computer than he did when he bought it. Since then, Marques has grown his channel, MKBHD, into a full-fledged business with more than 16 million subscribers and over 3 bil
Wondery Presents: The Old Man and the Three
If you’re a basketball fan, The Old Man and the Three podcast is mandatory listening. Former NBA sharpshooter and Duke legend, JJ Redick, sits down with basketball greats like Grant Hill and Gary Payton - and some of the best in the game today like Luka Doncic and Kevin Durant. They discuss everything from career-ending injuries to the psychology of being a good coach and leader. The show offers unprecedented access to the NBA while telling the stories of an eclectic rotating group of guests.Fol
Tripadvisor: Steve Kaufer
Steve Kaufer got the idea for Tripadvisor in 1998 after spending way too many hours online, trying to figure out if a resort in Mexico was really as good as its brochure. When he launched a travel guidance site a few years later, his business plan failed spectacularly because he was trying to partner with other websites, rather than engaging directly with travelers. But Steve eventually arrived at a winning formula: make Tripadvisor available to everyone, aggregate tons of information a
HIBT Lab! Cruise: Kyle Vogt
Most of us are familiar with rideshare apps at this point. We tap a few buttons on a phone and...voila! A vehicle arrives to take you virtually anywhere you want to go. But what if these vehicles could operate entirely without a human driver? Will we one day live in a world where most cars drive themselves?Kyle Vogt believes that autonomous vehicles will fundamentally change how we get from place to place, and soon! After being part of the team that launched the video game streaming pla
Bluemercury: Marla and Barry Beck
The story of Bluemercury is packed with business lessons—for starters, it’s always good to have a backup plan. That’s what Marla and Barry Beck discovered in 1999, when they realized their startup online cosmetics business was going nowhere fast. They begged the bank for a second loan so they could invest in a brick-and-mortar store in Washington, D.C., and Bluemercury was born. More lessons followed: as they grew, they distinguished themselves by offering high-end brands and personaliz
HIBT Lab! Universal Hydrogen: Paul Eremenko
Commercial air travel has connected humans across the globe in extraordinary ways. This connection, however, comes with a cost: about a billion tons of carbon emissions annually. There’s been major progress in other transportation sectors with cars, trains, trucks, buses, and even ships that run entirely on renewable energy. But for planes, the path to flying carbon-free hasn’t been so clear. Paul Eremenko is on a mission to change that. His company, Universal Hydrogen, works with
Culver's: Craig Culver
Craig Culver says that when he opened the first Culver’s restaurant in a small Wisconsin town, there were three cars in the parking lot on a good day – and two of them were his family’s. Those early years of selling frozen custard and ButterBurgers were hard, but the business was in Craig’s blood. He grew up working in restaurants run by his parents, and Culver’s was a family affair too—one that was more challenging to run than a typical burger joint because of its large menu, with
ICYMI... HIBT Lab! Blogilates: Cassey Ho
Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program, and more. This week on How I Built This Lab, hear about the risks Cassey took to defy cultural e
Wirecutter: Brian Lam
When Brian Lam walked away from a high-profile job at Gizmodo to launch a product review blog, he had no plan for how it would make money. He just knew what he wanted: a user-friendly site with reviews that could be read in a few minutes, with the best products clearly listed, all backed up by meticulous research. But when he launched The Wirecutter in 2011, Brian’s business partners worried that the site’s posts were too brief and too infrequent to build an audience on the web, where c
HIBT Lab! Against All Grain: Danielle Walker
Growing up, Danielle Walker’s family often convened for big meals prepared by her Italian grandmother, Grandma Marge. Back then, Danielle enjoyed a wide variety of food without restriction; but she began experiencing severe abdominal pain in her 20s that ultimately led her to totally transform her diet—cutting grains, lactose, sugar and more. As Danielle found relief in this approach—and realized that others with similar ailments could as well—she began compiling her recipes in an
ButcherBox: Mike Salguero
Back in 2015, when Mike Salguero set out to buy some grass-fed beef for himself and his wife, he had to meet a farmer in a parking lot, who handed him the beef in a trash bag. Naturally, Mike figured there had to be a better way. At the time, he was running a company that was slowly cratering, and he didn’t know the first thing about sourcing or packaging meat. But he had a hunch that if he could figure it out, he could build a successful home subscription business, shipping humane
HIBT Lab! OpenAI: Sam Altman
Artificial Intelligence was once the realm of science fiction. But over the last several years, advances in machine learning and deep neural networks have moved us closer to a reality where computers can learn and solve problems independently, the way a human does. From art and music to medicine and politics, the potential applications of AI are nearly endless, and the technology just keeps getting better.This week on How I Built This Lab, Guy talks with one of the leaders in the field
HOORAE: Issa Rae
Obsessed with TV and passionate about writing, Issa Rae sent an unsolicited script to CBS’s Cosby when she was still in middle school. By her 20's, she realized there was a certain type of character that was absent from the media landscape—a character she would eventually inhabit in her breakout YouTube series, "Mis-Adventures of Awkward Black Girl." From there, Issa created the five-season HBO hit Insecure, but first went through a bruising gauntlet of rejections and reversal
HIBT Lab! Wonder: Marc Lore
Picture this: you just wrapped a long day of work and you are starving! You open a delivery app and place an order from your favorite restaurant. About an hour later, you get a notification that your meal has arrived. You’re practically salivating as you tear open the bag, and then...a rude awakening — your dinner became cold and soggy in transit. This frustrating and all-too-common experience is exactly what Marc Lore is trying to solve with his latest venture, Wonder.This week on
Introducing: The Great Creators with Guy Raz
The Great Creators with Guy Raz premieres on September 20th, featuring conversations about creativity with some of the most celebrated actors, musicians and performers of our time. Each week, Guy sits down with notable and beloved entertainers to trace their life’s journey, dive deep into their work, and illuminate the source of their creativity. With each episode you’ll have a true appreciation for how your favorite creators found greatness, and might even feel inspired to ignite your own creat
Bombas: David Heath and Randy Goldberg
David Heath and Randy Goldberg saw an opportunity to disrupt a long dormant—and arguably boring sector...socks. They met at a startup in their 20s, each already had their own side hustles before they hatched a plan to launch a business together. Randy and David didn’t initially intend to get into the sock business, but in 2011, David read that socks are the most requested clothing item at homeless shelters. That led them to start a company they called Bombas based on a promise
HIBT Lab! SOURCE Global: Cody Friesen
Water is all around us–quite literally, there is enough water in the air we breathe to meet all of humanity’s needs and then some. Engineering professor Cody Friesen invented a solar-powered device that captures this vapor and transforms it into drinking water. Cody began manufacturing these ‘hydropanels’ with his Arizona-based company SOURCE in 2014, and today they’re used in more than 50 countries worldwide.This week on How I Built This Lab, Cody talks with Guy about the prevalence of
Rivian: RJ Scaringe
When you consider the risk of doing business, it doesn’t get much bigger than starting a car company: competition is formidable, startup costs are in the billions, and very few people believe you can pull it off. That’s the massive challenge RJ Scaringe walked into in 2009, when he launched his truck and SUV company, Rivian. To add to the risk, RJ wanted to build fully electric vehicles while attracting drivers who’d never bought them, so he knew his trucks had to be fun and sporty: app
HIBT Lab! Malala Fund and Our Place: Shiza Shahid
On October 9, 2012, Shiza Shahid’s life changed forever. It was on that day that 15-year-old Pakistani activist Malala Yousafzai was shot in the head by a Taliban gunman, capturing the world’s attention. Before long, 22-year-old Shiza found herself leaving her corporate job to join a recovering Malala and her father in launching the Malala Fund, a nonprofit that advocates for girls’ education across the globe. Little did Shiza know, this venture was actually just the beginning of h
S'well: Sarah Kauss (2020)
In 2009, Sarah Kauss had a well-paying job in real estate development, but she was itching to do something more. On a hike in Tucson with her mom, she got an idea for a business while swigging warm water from a metal thermos: Why not design a water bottle that kept cold things cold and hot things hot, but was also beautiful to look at? Just six years after launch, S'well reportedly made $100 million, and today, Sarah is especially focused on how the brand can help eliminate plastic wast
HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow
You might not expect a deep friendship to bloom from an argument about favorite authors...in a Miami bar...during spring break. Yet that’s exactly how Greg Solano and Wylie Aronow’s long journey to becoming business partners began... Fast forward more than a decade, and Greg and Wylie are now co-founders of Yuga Labs—the company behind the Bored Ape Yacht Club NFT collection. Since the collection was unveiled in spring 2021, the value of each digital ape has skyrocketed, with celeb
Men's Wearhouse: George Zimmer (2019)
In 1970, George Zimmer was a college graduate with no real job prospects and little direction. That's when his father, an executive at a boy's clothing company, asked him to go on an important business trip to Asia. It was that trip that propelled him into the world of men's apparel. In 1973, the first Men's Wearhouse opened in Houston with little fanfare, but by the mid-80s, George Zimmer managed to carve out a distinct niche in the market—a place where men could buy a good quality sui
HIBT Lab! Yolélé: Pierre Thiam
Pierre Thiam was robbed within days of arriving in New York City. It was 1989, and he had just traveled to the U.S. from Senegal to study chemistry and physics. This chance incident, however, set Pierre’s life on an entirely different course. Today, he’s a renowned chef, restaurant owner, cookbook author, and co-founder of Yolélé – a company working to introduce the world to an ancient West African grain called fonio.This week on How I Built This Lab, Pierre talks with Guy about his com
Jo Loves: Jo Malone CBE (2020)
As a girl in 1970s London, Jo Malone learned how to make face creams by going to work with her mom at a private skin care clinic. By the time she was in her 20's, Jo was running her own skin care and cosmetics business, which eventually grew to include bath oils, scented candles, and fragrances under the brand Jo Malone London. Jo sold the brand to Estée Lauder in 1999 and then left the business after a life-changing diagnosis. She now has a fragrance company called Jo Loves, where she
HIBT Lab! Babish Culinary Universe: Andrew Rea
Growing up, Andrew Rea dreamed of becoming a Hollywood filmmaker. But the special effects production job he landed after college left him feeling…uninspired. After a series of creative defeats and mounting relationship troubles, his therapist suggested he find a new creative outlet. Andrew decided to make a short cooking video inspired by an episode of Parks and Recreation and uploaded it to YouTube...This week on How I Built This Lab, Guy asks Andrew about his journey from TV and movie
Roblox: David Baszucki
In 2003, David Baszucki wanted to go viral. He had already sold a company that made educational software, and now he wanted to build something with mass appeal; with build-your-own avatars and myriad opportunities for users to compete and connect online. So in 2006, he and his co-founder Erik Cassel launched Roblox, a platform where you can play millions of different games, set in a wide array of virtual worlds. You can adopt a pet, escape from jail, build and run your own res
HIBT Lab! Universal Standard: Polina Veksler
In 2014, friends Polina Veksler and Alex Waldman went clothes shopping at a major department store. To Polina’s surprise, Alex’s options were quite limited, and tucked away in one of the store’s less-traveled upper levels: the ‘plus-size’ section. This unnerving realization that women could have such completely different shopping experiences at the same store drove Polina into research mode. She found that about 70% of women in the U.S. wear a size 14 or larger, but less than 20% o
Noom: Saeju Jeong
When Saeju Jeong moved from South Korea to the U.S. in his mid-20's, he barely knew anyone, didn't speak much English, and had only $5,000 in savings. Today, he's the CEO of Noom, one of the most popular weight loss/wellness apps in the U.S. Inspired by his late father—a doctor who criticized the profession for treating people only after they got sick—Saeju and his co-founder built their first fitness product in 2007. Several pivots later, they arrived at Noom, an app that car
HIBT Lab! Quaise Energy: Carlos Araque
Growing up in Colombia, Carlos Araque and his father liked to take apart bicycles and motorcycles then put them back together. This love of tinkering led Carlos to study engineering at MIT and eventually launch a career in the oil and gas industry. After 15 years of this work, Carlos realized he was uniquely suited to be a part of the global energy transition away from fossil fuels. He returned to his alma mater to help run a startup accelerator, and soon, Quaise Energy was born.This we
Dogfish Head Craft Brewery: Sam and Mariah Calagione
Sam and Mariah Calagione started dating in high school, and have been on a wild ride ever since. Their biggest, craziest adventure? Founding Dogfish Head Brewery and forever changing the landscape of American craft beer. From the moment Sam started home-brewing in his NYC apartment, he infused his beer with unusual ingredients like cherries, maple syrup, roasted chicory, and licorice. When he and Mariah officially launched Dogfish Head in 1995, it was the smallest brewery in America’s s
HIBT Lab! IDEO: David Kelley
It wasn’t unusual for David Kelley to take calls from Steve Jobs in the middle of the night. This came with the territory, as David worked on designing dozens of products for Apple over the years – including their first computer mouse back in 1980. Since then, David and his firm, IDEO, have helped all sorts of companies design new products. David also led the founding of Stanford’s d.school, where students learn to use design principles to solve complex problems.This week on How I
Tumi & Roam Luggage: Charlie Clifford
Over nearly 50 years in the luggage business, Charlie Clifford has built two premium brands and weathered three existential crises: the recession of 1982, the travel slowdown post- 9/11, and the extreme aftershocks of Covid. His fist luggage company, Tumi, was inspired by his time as a Peace Corps volunteer in Peru. Charlie began by importing hand-crafted leather duffels from South America, but quickly pivoted into more durable and distinctive ballistic nylon bags. Business travele
ICYMI... HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry
This week on How I Built This Lab, we're throwing it back to our very first Lab episode.In this episode, Guy sits down with Colin Rosenblum and Samir Chaudry, or better known as YouTubers Colin and Samir—a pair of creators who create content for other creators. (We know, pretty meta.) The creator economy barely existed a decade ago, but has quickly become a multi-billion dollar industry with a massive global reach. Colin and Samir discuss their 10-year business journey, and share insigh
Twitch: Emmett Shear
In 2011, when Emmett Shear pivoted the live streaming service Justin.tv into the video game platform Twitch, people warned him that gaming was just a niche. But unlike his first two ventures, video games were something Emmett instinctively understood: he and his co-founder Justin Kan had been playing them together since they were kids. Emmett built a user base on Twitch by asking streamers exactly what they wanted and giving it to them: revenue opportunities, streamer fan clubs, cu
HIBT Lab! The Financial Diet: Chelsea Fagan
Chelsea Fagan got her first credit card when she was a senior in high school. She quickly maxed it out, racking up debt that would burden her through her early twenties. Then, in 2014, Chelsea started a blog as a way to keep track of her spending habits and get her financial life back on track. She called it “The Financial Diet.”This week on How I Built This Lab, Guy talks with Chelsea about how she turned that blog into the multimedia personal finance business it is today. Plus, Chelse
TaskRabbit: Leah Solivan
One snowy night in Boston, Leah Solivan ran out of dog food for her 100-pound yellow lab. She wondered: shouldn’t I be able to resupply Kobe without going to the store? That was the origin of TaskRabbit, an online errand service that matches users with “taskers” to do deliveries and other chores. When Leah left her IBM job to start coding the service, the peer-to-peer economy was still in its infancy. But she saw that three important developments—mobile, location services
HIBT Lab! BlocPower: Donnel Baird
When Donnel Baird was a child, his parents would regularly use the oven to heat their Brooklyn apartment — a dangerous and energy-inefficient practice that’s unfortunately not unique to New York City. As an adult traveling the country with the Obama for America campaign, Donnel saw countless homes and apartments wasting power and jeopardizing resident safety because of dated infrastructure. He founded BlocPower in 2014 to address this precise problem, focusing on low-income communities
Happy Family Organics: Shazi Visram (2020)
While she was a student at business school, Shazi Visram ran into an old friend—a new mother of twins. The friend confided she felt like a bad mom because she had no time to make her kids healthy meals. That gave Shazi her initial idea: why not make organic pureed baby food, and sell it frozen instead of jarred? People told her she was crazy to take on Gerber, but she convinced dozens of friends and family to invest in Happy Baby. Nearly 20 years later, the brand is known as Happy Famil
HIBT Lab! Climeworks: Jan Wurzbacher
According to the 2022 report from the Intergovernmental Panel on Climate Change (IPCC), the world needs to cut carbon emissions drastically to avoid the worst effects of global warming. But that’s not all. In addition to reducing emissions, we also need to remove 6 to 10 billion tons of carbon dioxide from the atmosphere each year by 2050. This week on How I Built This Lab, Guy talks with Jan Wurzbacher, co-founder and CEO of Climeworks. They discuss how Jan and his team built the
The Tonight Show & Electric Hot Dog: Jimmy Fallon
Jimmy Fallon may talk like a comedian, but he thinks like a restless entrepreneur. In addition to his day job as host of The Tonight Show, he runs a TV production company, writes best-selling children’s books, and creates products you never knew you needed, like all-day pajamas and “hands high” jerseys that show the name of your favorite team in the armpit. As a kid, Jimmy was obsessed with perfecting his impressions of Richard Pryor and Steve Martin, with the goal of one
HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright
YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn’t exactly come with a blueprint…This week on How I Built This Lab, Kels
Affirm: Max Levchin (Part 2 of 2)
After PayPal sold to eBay in 2002, Max Levchin could have relaxed on a beach for the rest of his life. But that’s not the kind of person he is. He isn’t happy unless he’s coming up with new ideas and building companies – so much so that he actually fell into a dark place after leaving PayPal. He didn’t fully find himself until years later, when he rediscovered his passion for the “hard, valuable, fun” problems of fintech. Now, Max runs another billion-dollar company: Affirm, a
HIBT Lab! Mark Cuban Cost Plus Drug Company: Mark Cuban
Serial entrepreneur Mark Cuban was one of the very first guests on How I Built This, way back in 2016. Mark has been founding and investing in startups for decades, but he’s never put his name on a company until now. This week on How I Built This Lab, Mark joins Guy to talk about what he’s been up to since he was last on the show. They discuss his interest in NFTs and how his latest business, the Mark Cuban Cost Plus Drug Company, is looking to disrupt the pharmaceutical industry.&
PayPal: Max Levchin (Part 1 of 2)
During its formative years in the late 1990's, Paypal attracted an extraordinary group of young entrepreneurs, who then went on to build some of the best known companies in tech. They became known as The PayPal Mafia—and Max Levchin was one of the leaders. A computer genius from Soviet Ukraine, Max joined Peter Thiel, Elon Musk, Reid Hoffman and others as they grew PayPal into a massively successful online payment service. Along the way, they encountered almost every
HIBT Lab! Google: Sundar Pichai
Drive. Docs. Chrome. Maps. Gmail. Android. What do these products have in common? Of course, they’re all Google, but what you may not know is that they all came to fruition under the management of the same person: Sundar Pichai. This track record in product development ultimately landed Sundar the CEO role at one of the biggest, most innovative companies in the world. This week on How I Built This Lab, Sundar reflects on the unique journey that led him to Google, and the valu
Pitchfork: Ryan Schreiber
While working at his local record store at age 20, Ryan Schreiber dreamt that his scrappy music review webpage might one day grow into an influential music publication. Working out of his parents’ house, he wrote about indie music because he loved it, and recruited like-minded friends to do the same. In 2000, a rhapsodic review of Radiohead’s “Kid A” got huge attention online, and soon Ryan’s site began to attract tens of thousands of users—building a reputation for pointed reviews that
HIBT Lab! Wildtype: Aryé Elfenbein and Justin Kolbeck
When Aryé Elfenbein and Justin Kolbeck met in 2011, they had no intention of starting a business. Aryé was a cardiologist, and Justin was a diplomat who had lived in countries all over the world. But their chance meeting at a dinner party led to a deep friendship focused on working together to change the world. Through regular Saturday morning brainstorming sessions, they settled on pursuing a scientific approach to growing meat for human consumption.This week on How I Built This Lab, A
Houzz: Adi Tatarko
When Adi Tartako and her husband started the home design and renovation website Houzz in 2009, they had no expectation that it would grow into a global business. In fact, Adi was a hesitant entrepreneur, preferring to foster Houzz as a lifestyle business and pushing back when experts told her it could grow into something much bigger. But as Houzz morphed into a go-to site for users to get ideas for home improvement and connect with industry professionals, Adi decided to go all-in. She w
HIBT Lab! Burn Rate: Andy Dunn
From the outside, it seemed like Andy Dunn was living the dream. His menswear company, Bonobos, was acquired by Walmart for $310 million in 2017 — the same year he married the love of his life, Manuela. Of course, Andy’s entrepreneurial journey wasn’t without its challenges. Under the surface were much darker struggles that he largely kept hidden…This week on How I Built This Lab, Andy returns to the show to talk to Guy about his new book, Burn Rate: Launching a Startup and Losing My Mi
Nature’s Path: Arran and Ratana Stephens
Starting a business with your spouse can either bring you closer together or tear you apart. For Arran and Ratana Stephens, their business has lasted for nearly 40 years, and their marriage has thrived for much longer. As business partners, they seem perfectly matched: he’s the hard-charging visionary, she’s the practical, business-minded one who sometimes has to talk him out of a bad decision. But in 1985, Arran made a very smart move: seeing how organic food was starting to
HIBT Lab! Stolen Focus: Johann Hari
Like so many of us, author Johann Hari noticed that the more time he spent looking at screens and switching from device to device, the harder it became for him to concentrate and achieve his goals. After talking to more than 200 doctors, researchers, and neuroscientists around the world, Johann came to a sobering conclusion: the human race is in the middle of an attention crisis. He examines this societal challenge in his new book, Stolen Focus: Why You Can’t Pay Attention and How to Th
HIBT Lab! UNLESS Collective: Eric Liedtke
Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed Adidas to commit to using only 100% recycled polyester in its clothing by 2024. This week on How I Built This Lab, Eric joins Guy t
HIBT Lab! ClassPass: Payal Kadakia
When Payal Kadakia first appeared on How I Built This in June of 2020, the future of ClassPass, a subscription service for in-person exercise classes, seemed very uncertain. The pandemic had shuttered gyms and fitness studios across the world, and ClassPass was relying on virtual events and wellness offerings in order to stay afloat. This week on How I Built This Lab, Payal returns to talk with Guy about leading ClassPass through the worst of the pandemic and eventually selling the
Introducing Business Wars: Häagen-Dazs vs. Ben & Jerry's
In business, competition is the key to success. Every product you own, from the shoes on your feet to the phone in your hands, got there because of cutthroat business decisions. And Wondery’s podcast Business Wars brings you stories about the most well-known in the world, and how the decisions they make shape what you buy and how you live.On the latest season of Business Wars, hear about the battle to be America's favorite ice cream. While Häagen-Dazs waves the flag for smooth, indulgent eleganc
PODS & Red Rover: Pete Warhurst
Pete Warhurst probably would not have picked “entrepreneur” as a career when he was growing up. He loved his job as a firefighter and paramedic and might have done it for life, had a colleague not recruited him to help launch a company to build 911 call systems. After that business sold, Pete began to think about new problems to solve – like a better way to move and store our stuff. In 1998, he began disrupting the self-storage industry with PODS, a system that brings sto
HIBT Lab! Blogilates: Cassey Ho
Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program and more. This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations
Strava: Mark Gainey and Michael Horvath
Mark Gainey and Michael Horvath were two friends from college with a good idea and bad timing: in 1995, they set out to create a digital community where athletes could chart their progress and actively compete with one another. But it was just too early: software engineers said it couldn't be built, and investors didn't want to take the risk. So the two founders wound up launching an entirely unrelated business, one that was so perfectly timed that it led to a successful IPO a
HIBT Lab! Armbrust American: Lloyd Armbrust
Lloyd Armbrust spent the bulk of his career in newspaper operations and advertising...until early 2020 when he started hearing about the spread of a dangerous new virus and a critical shortage of surgical masks. Most masks at the time were made in Asia, and when supply chains started to break down that March, many Americans had a really hard time finding them. This week on How I Built This Lab, Lloyd walks us through the whirlwind journey of launching a mask manufacturing business
Raising Cane's: Todd Graves
By his early 20s, Todd Graves knew exactly what he wanted to do—open a restaurant near Louisiana State University that would make four things better than anyone else: chicken fingers, crinkle-cut fries, Texas toast, and coleslaw. After he and his partner Craig Silvey got rejected from every bank in Baton Rouge, Todd set out to fund his dream by working two treacherous jobs; first at an oil refinery and then on an Alaskan fishing boat. With roughly $150,000, he remodeled an old bike shop
HIBT Lab! WeWork: Miguel McKelvey
When Miguel McKelvey was first featured on How I Built This in 2017, his company was growing at an astounding rate. WeWork was considered the unicorn of unicorns. But after reaching a $47 billion valuation in 2019, WeWork’s tide began to turn. Investors raised concerns about the company’s rapid expansion and unsustainable spending. Miguel’s co-founder Adam Neuman faced accusations of mismanagement and was forced to resign. The company withdrew a long-anticipated IPO filing, and not long
Zola: Shan-Lyn Ma
In a way, Shan-Lyn Ma started attending business school when she was 11 years old and hasn't stopped since. She was hooked on entrepreneurship after winning her first business competition in grade school; and a few years later, she began accumulating lessons from the successes and failures she observed while working at Yahoo and other young companies. In 2013, she and a former colleague applied many of those lessons to their own startup: an online registry designed to make wedding plann
HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry
Introducing: How I Built This Lab, a sandbox where we explore all kinds of ideas around entrepreneurship. For our very first episode of How I Built This Lab, Guy sits down with Colin Rosenblum and Samir Chaudry, or better known as YouTubers Colin and Samir—a pair of creators who create content for other creators. (We know, pretty meta.) The creator economy barely existed a decade ago, but has quickly become a multi-billion dollar industry with a massive global reach. Colin and Sami
Florentine Films: Ken Burns
As a boy, Ken Burns was captivated by the power of film and dreamed of being the next Alfred Hitchcock or John Ford. But in college, he discovered that stories about American history could be just as dramatic as any he could make up. Eventually, he set out to make a new kind of documentary, layered with actors’ voices and sound effects; and animated by a gentle panning motion that became known as the Ken Burns Effect. But he also had to run a business: knocking on doors to raise money,
Bonobos: Andy Dunn (2019)
When Andy Dunn was in business school, his housemate Brian Spaly created a new type of men's pants: stylish, tailored trousers that fit well in both the hips and thighs. Together, they started the men's clothing company Bonobos, which became an instant hit due to the pants' signature flair and innovative e-commerce experience. But within a few years, Andy hit challenging roadblocks, including a struggle with depression and a falling-out with his co-founder and friend. Despite many momen
Mitchell Gold + Bob Williams Home Furnishings: Mitchell Gold and Bob Williams
After working in the furniture and home goods industry for over a decade, Mitchell Gold took a risky bet and decided to start his own furniture company. In 1989, he went into business with his romantic partner, Bob Williams, who had been working in advertising as a graphic designer. They contracted with a furniture factory near their home in Taylorsville, North Carolina, and launched a line of boldly-patterned upholstered dining chairs and eclectic dining tables, leveraging Bob’s design
WordPress & Automattic: Matt Mullenweg
Matt Mullenweg turned his early passion for blogging into a flourishing business and an unshakeable idea: that users should be able to share and tweak the code that powers their websites, and that most of those tools should be free to use. As far back as college, Matt was collaborating with far-flung fellow-coders to make blogging less clunky and more elegant and intuitive. Around 2005, he pitched the idea for WordPress.com to his bosses at CNET, but they turned him down,
Sukhi’s Gourmet Indian Food: Sukhi Singh and Dalbir Singh
With no strategic plan and very little money, Sukhi Singh figured out a way to sell Indian food at scale across the U.S.—but it took her almost 20 years to do it. In the early 1990's, she shuttered her faltering café in Oakland, California and enlisted her husband and three children to help her sell bottled curry paste at local stores—and Indian meals at farmers markets. But the real breakthrough came when Sukhi expanded into refrigerated/frozen meals, and landed her
Discord: Jason Citron
During his early career, Jason Citron stepped away from two stalled businesses and pivoted—twice—to something far more successful. The second time he did it, he created one of the most popular social media platforms in the world. It started at age 13 when Jason had a “holy crap” moment, discovering he could make his own video games. His first video game company morphed into a social platform for gamers, and after he sold it, he couldn't resist launching another. When that
Live Episode! Walker & Company: Tristan Walker (2019)
The very first time Tristan Walker shaved, he woke up the next morning with razor bumps all over his face. "I was like, what is this?" he remembers saying. "I am never shaving again—ever." He soon discovered that like him, many men of color were frustrated by the lack of shaving products for coarse or curly hair. Fifteen years after that first disastrous shave, and after countless meetings with doubtful investors, Tristan launched Bevel, a subscription shaving system built around a sing
Bonus Episode! The Limits with Jay Williams: Maverick Carter
This week, we thought we'd bring you a little bonus from another show from NPR, The Limits with Jay Williams. Years before they built the SpringHill Company—an entertainment and development brand recently valued at $725 million—Maverick Carter and LeBron James were just two kids from Akron, Ohio who loved playing basketball. Over the past two decades, their friendship and ambitions have grown stronger as they have defied assumptions of what athlete-driven business ventures can be. In this episod
Live Episode! Angie's BOOMCHICKAPOP: Angie & Dan Bastian (2019)
Angie and Dan Bastian weren't trying to disrupt an industry or build a massive company, they just wanted to put aside some money for their kids' college fund. In 2001, Dan stumbled across an internet ad touting kettle corn as a lucrative side-business, so he and Angie decided to take the plunge, investing $10,000 in equipment. At first, they popped kettle corn in front of local supermarkets in the Twin Cities and at Minnesota Vikings games. Eventually, they moved indoors to Trader Joe's
Telfar: Telfar Clemens and Babak Radboy
As he started to gain a name as a New York fashion designer in the 2010s, Telfar Clemens often joked that he was "constantly emerging." At least, that's how the establishment fashion press saw him: a child of Liberian immigrants, building a small but devoted following with his deconstructed T-shirts and sandals made from hollowed-out Converse. But after Telfar partnered with Babak Radboy as his creative director in 2013, the brand began to reach a wider audience. There were splashy part
Goodreads: Otis and Elizabeth Chandler
As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there." Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. His soon-to-be-wife Elizabeth joined the project, and they slowly built a following—without an offi
Leatherman Tool Group: Tim Leatherman
Most entrepreneurs expect it will take at least a few years for their businesses to gain traction. But Tim Leatherman waited 7 years to make a single, $175 sale. In the late 1970s, he had set up shop in his brother-in-law's garage, scavenged some metal from old appliances, and built a tool that he'd dreamed up a few years before: a foldable pair of pliers with several other tools tucked into the handles. Tim worked for years trying to market his design to knife and tool companies, but n
Dang Foods: Vincent and Andrew Kitirattragarn
Vincent Kitirattragarn grew up in a Thai-Chinese-American household, which meant eating congee and lemongrass chicken, while also ordering chicken McNuggets with his younger brothers. He dreamed of opening his own Thai restaurant, but an exhausting stint working at one convinced him that his entrepreneurial path would never be in the restaurant industry. Instead Vincent's Asian-inspired snack food brand, Dang Foods, was born in 2011 when a delicious home-cooking experiment led him to st
Discovery Channel and Curiosity Stream: John Hendricks
In the 1980s—the early days of cable television—John Hendricks got stuck on an idea he couldn't shake: to create a channel that would teach people cool things in an entertaining way. In college he had seen hours of documentaries on history, science, and outer space; and he figured if he was interested in them, others would be too. So around the age of 30, he left a comfortable consulting business to begin a delicate juggling act: leasing a satellite, licensing content, and wooing cable
M.M.LaFleur: Sarah LaFleur (2020)
When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers
Headspace: Andy Puddicombe and Rich Pierson (2019)
Andy Puddicombe is not your typical entrepreneur—in his early twenties, he gave away everything he owned to train as a Buddhist monk. But after ten years, he decided he wanted to bring the benefits of his meditation techniques to more people. While running a meditation clinic in London, Andy met Rich Pierson, who had burned out on his job at a high-powered London ad agency. Together, they founded Headspace in 2010. Over ten years later, Headspace's guided meditation app has users in 190
Bonus Episode! Wisdom From The Top: Best Buy
This week, we thought we'd bring you a little bonus from another show that Guy hosts called Wisdom From The Top. In 2012, to say there was a crisis at Best Buy—is an understatement. In January, Forbes published an article with the headline: WHY BEST BUY IS GOING OUT OF BUSINESS. And then, in March, the company reported a loss of $1.7 billion dollars. In April, the CEO resigned because of an "inappropriate relationship" with an employee. Hubert Joly stepped in, determined to fix Best Buy, and he
Tate's Bake Shop: Kathleen King (2019)
Kathleen King was 11 years old when she started baking cookies to sell at her family's farm stand on Long Island. After college, she opened a small bake shop, and eventually started selling her cookies to gourmet grocery stores in Manhattan. But after twenty years of running a small business, she wanted more time for herself. She brought in two partners to grow sales, but the partnership was a disaster—and after bitter lawsuits, Kathleen was forced to start over from scratch. 18 years l
Bonus Episode! Ask Guy Anything: December 2021
What makes a good How I Built This story? Why do our episodes take weeks to produce? How does Guy prepare for an interview? As a bonus this week, Guy wanted to take some time and answer a bunch of your questions! If you have other burning questions about the show, our process, or even just about Guy, you can Ask Guy Anything by submitting a question at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-inf
Spin Master/PAW Patrol: Ronnen Harary
Ronnen Harary built a 4 billion dollar toy company without relying on market research or focus groups. Instead, he believed wholeheartedly in intuition: the "ah-hah" moment that comes from thinking like a 7-year old. Over a 25-year period, he and his Spin Master partners launched innumerable hit toys and amusements, including Air Hogs, Bakugan, and the smash hit franchise PAW Patrol. Spin Master's journey began in the mid-1990s, when Ronnen and his friend Anton Rabie began selling the E
Planet: Will Marshall and Robbie Schingler
In 2010, rocket scientists Robbie Schingler and Will Marshall set an ambitious goal for themselves: to launch an aerospace mission with the speed and agility of a Silicon Valley startup. They set up shop in their garage, left their NASA jobs, and began pursuing their vision of building small, relatively inexpensive satellites to take daily images of the earth. Today, their company Planet has a fleet of roughly 200 satellites that capture millions of pictures daily, tracking everything
Merge Records: Laura Ballance and Mac McCaughan
As college students in the late 1980s, Laura Ballance and Mac McCaughan launched two projects that came to define their trajectories as entrepreneurs: the "punky but poppy" band Chunk, and the scrappy record label, Merge. For decades, the partners juggled the demands of managing their own band while negotiating record deals and recording dates for other indie artists. But the two worlds also collided in happy ways: touring in their own band was a great way for Mac and Laura to discover
Live Episode! Tofurky: Seth Tibbott (2019)
Seth Tibbott may be the only founder in the world who grew his business while living in a barn, a teepee, and a treehouse. His off-the-grid lifestyle helped him save money as he started to sell tempeh, a protein made of fermented soybeans. Throughout the 1980s he barely scraped by, but things took a turn in 1995, when he discovered a stuffed tofu roast made in Portland, Oregon. Knowing vegetarians had few options at Thanksgiving, Seth named the roast Tofurky and started selling it at co
Stasher and Modern Twist: Kat Nouri
As a mother of three, Kat Nouri was dismayed at the amount of single-use plastic she was using to pack her kids' school lunches. She had already launched a successful brand called Modern Twist, which sold placemats and baby bibs made of silicone. So Kat wondered: why not use silicone to make durable food storage bags, which—instead of being used once, could be used thousands of times? In 2016 she launched Stasher, and was soon persuading retailers that an $11 reusable bag was better for
Coinbase: Brian Armstrong
Brian Armstrong wanted to be a tech entrepreneur since he was in high school, but his first serious venture—a tutoring website—never quite took off. Around 2010, while looking to get a job in Silicon Valley, he stumbled across an intriguing idea for a peer-to-peer digital currency called Bitcoin, which quickly turned into his obsession. Brian's initial prototype for a hosted Bitcoin wallet got him accepted into the prestigious Y Combinator program, and he launched Coinbase soon thereaft
Back to the Roots: Nikhil Arora and Alejandro Velez
In 2009, Berkeley seniors Nikhil Arora and Alejandro Velez started to geek out over something they'd heard in a lecture: you can grow a healthy crop of mushrooms on used coffee grounds. Intrigued by the business potential, the pair set aside jobs in finance and consulting and became urban farmers: salvaging leaky bags of coffee grounds, planting mushroom spawn in an Oakland warehouse, and selling their crop to local grocers. Over time, the partners realized they could help others grow f
Audible: Don Katz
Before mp3 players came along in the mid 1990's, listening to audiobooks was a pain. The number of titles was tiny, narration was dull, and if you wanted to listen on the go, you had to juggle a bunch of clunky cassettes. Don Katz faced these frustrations every day while jogging. He was an accomplished writer who thought there was something special and intimate about hearing an author's words spoken aloud. He wondered: what if audiobooks could be purchased online and downloaded onto a d
Wisdom From The Top: Bonus Episode
This week, we thought we'd bring you a little bonus from another show that Guy hosts called Wisdom From The Top. After becoming the CEO of PepsiCo in 2006, Indra Nooyi became the first woman and immigrant to run a Fortune 50 company. From Chennai, India, to Yale's School of Management, Nooyi worked her way up from The Boston Consulting Group, Motorola, and ASEA Brown Boveri before eventually landing at PepsiCo, overseeing the global operation of its countless drinks, snacks, and restaurants. Noo
Live Episode! Milk Bar: Christina Tosi (2019)
For Christina Tosi, baking wasn't just a delicious childhood hobby—it was a daily creative outlet and a way to blow off steam. After college, she went to culinary school and honed her pastry technique at high-end restaurants in NYC. But she also craved the opportunity to make unfussy, nostalgic desserts like the ones she grew up eating. So in 2008, Christina opened her first Milk Bar bakery in the East Village, with the help of her mentor, Momofuku chef David Chang. Soon, people from ar
Title Nine: Missy Park
As an avid athlete and college basketball player, Missy Park was lucky to grow up during the early era of Title IX, the 1972 law that created new opportunities for young women to play sports. But in the years before Lululemon and Athleta, activewear for women was either ill-fitting or non-existent. So in 1989—with little experience in apparel or retail—Missy decided to launch a female version of Nike. She sent out a mail order catalog of running shorts, tights, and (at the last minute)
Moderna and Flagship Pioneering: Noubar Afeyan
In the field of bio-tech, it can take 10 years and millions of dollars to see if an experimental idea might turn into a life-saving treatment—if it ever does. Noubar Afeyan fully understood those risks when he co-founded Moderna in 2010. He and his colleagues were looking for a way to deploy the messenger RNA molecule to tackle life-threatening diseases. In January of 2020, an urgent opportunity presented itself in the form of a deadly virus that was spreading across the globe. At a bre
Uncle Nearest Premium Whiskey: Fawn Weaver
While traveling abroad with her husband in 2016, Fawn Weaver became fixated on a New York Times article telling the little-known story of Nearest Green, a formerly enslaved man who taught Jack Daniel—yes, that Jack Daniel—how to make Tennessee whiskey. After diving deeper into the story, Fawn ended up purchasing the 300-acre farm in Lynchburg, Tennessee where Nearest had taught Jack how to distill; and she began meeting the descendants of both men. She initially thought of honoring Near
KAYAK: Paul English
Paul English is a perpetual founder. Since high school, he's started 3 philanthropies and 8 companies—ranging from e-commerce, to gaming, to GetHuman, a site that helps users access human customer support. His best-known venture is probably KAYAK, a travel website launched in 2004 over two gin-and-tonics with co-founder Steve Hafner. Using a simple interface, KAYAK specialized in search; and it made partners out of potential rivals like Orbitz and Expedia by charging them a fee to send
Dude Perfect: Cory Cotton and Tyler Toney
As Texas A&M students in the mid 2000's, Cory Cotton, Tyler Toney and their housemates spent countless hours playing hockey in the living room and attempting trick shots in the backyard. A spontaneous bet over a sandwich led the guys to make a video montage of outrageous basketball shots, which they titled Dude Perfect and posted on a new site called YouTube. After that first video wound up on Good Morning America, the five Dudes challenged themselves to even more outrageous stunts:
inov-8: Wayne Edy
After more than 20 years working in the shoe business, Wayne Edy decided to strike out on his own, risking most of his savings to launch his own brand. Knowing he was entering a crowded field, he focused on a niche sport—trail running—and developed a lightweight shoe with a rubber-cleat sole, well-suited to the terrain near his home in England's Lake District. The unusual design raised eyebrows at first, but after inov-8's launch in 2003, the shoe quickly grew a following among elite tr
Lynda.com: Lynda Weinman and Bruce Heavin
After falling in love with the first Apple Mac computer in 1984, Lynda Weinman found a new career: using the new technology to teach web graphics. She published a best-selling book on the topic, and then—along with her husband Bruce Heavin—decided to host a web design workshop in the small town of Ojai, California. When the class sold out, the partners realized their straightforward approach to digital design was in high demand. Despite having no business background, Lynda and Bruce co
Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
In the late 1980s, a New Zealand engineer named Keith Alexander wanted to buy a trampoline for his kids. After his wife said they were too dangerous, Keith set out to design his own—a safer trampoline, without metal springs. He tinkered with and perfected the design over the course of a decade. But he was daunted by the challenge of bringing his invention to market; and he almost gave up. At that point Steve Holmes, a Canadian businessman, bought the patent to Keith's trampoline, and to
Live From The HIBT Summit: Rashad Robinson
We have our final main stage event from the 2021 How I Built This Virtual Summit, and it's Guy's conversation with Rashad Robinson, President of Color Of Change, the nation's largest leading racial justice organization. In this live interview, Rashad talks about finding strength and purpose through activism—an initiative that has no clear end. According to Rashad, activism does not have to center around sadness and tragedy; activism is about the power of the people, recognizing victorie
Burt's Bees: Roxanne Quimby (2019)
In the 1970s, Roxanne Quimby was trying to live a simpler life – one that rejected the pursuit of material comforts. She moved to Maine, built a cabin in the woods, and lived off the grid. By the mid-80s, she met a recluse beekeeper named Burt Shavitz and offered to help him tend to his bees. As partners, Roxanne and Burt soon began selling their "Pure Maine Honey" at local markets, which evolved into candles made out of beeswax, and eventually lip balm and skin care products. Today, Bu
Live From The HIBT Summit: Adam Grant
We have another episode from the 2021 How I Built This Virtual Summit, and it's Guy's interview with organizational psychology professor and author Adam Grant. He's known for his books Think Again, Give and Take and Originals. Adam is also the host of the podcast WorkLife. In this live conversation, Adam explains why entrepreneurs should take a scientific approach to decision-making and why admitting you're wrong goes a long way to learning what's right. We'll be releasing more episodes
Logic: Logic & Chris Zarou (2018)
In 2010, Logic the rapper—born as Sir Robert Bryson Hall II—released his first official mixtape titled "Young, Broke & Infamous." At 20 years old, Logic certainly was young and broke, and while crashing on a friend's couch, he poured himself into his music. Logic's career could have fizzled if it wasn't for Chris Zarou, a young college athlete-turned-manager who had no more experience in the music business than Logic. Undeterred, the two decided to work together, continuing to use free
Live From The HIBT Summit: Brené Brown
We have another episode from the 2021 How I Built This Virtual Summit, and it's Guy's interview with professor, author, and host of the Unlocking Us podcast, Brené Brown. In this live conversation, Brené talks about how vulnerability is vital for good leadership, and how she sees gratitude as a driving force for improving office culture. We'll be releasing more episodes from the Summit throughout the month of August, so keep checking your podcast feed.See Privacy Policy at https://art19
Stacy's Pita Chips: Stacy Madison (2019)
In the 1990's, Stacy Madison and her boyfriend Mark Andrus were selling pita sandwiches from a converted hot dog cart in Boston. They decided to bake the leftover pita into chips, adding a dash of parmesan or cinnamon-sugar. At first they handed them out for free, but soon discovered that people were happy to pay for them. So they eventually decided to leave the sandwich cart behind and launch Stacy's Pita Chips. They hoped the brand might grow into a modest regional business—but it kep
Live From The HIBT Summit: Gary Vaynerchuk
We have another episode from the 2021 How I Built This Virtual Summit, and it's Guy's interview with internet content guru Gary Vaynerchuk. In this live conversation, Gary talks about his innovative approaches to marketing and branding, and his belief that you can make money from pretty much anything online, as long as you're passionate about it, and put in the work. We'll be releasing more episodes from the Summit throughout the month of August, so keep checking your podcast feed.
See
Serial Entrepreneur: Gary Vaynerchuk
Growing up in New Jersey in the 1980's and 90's, Gary Vaynerchuk honed his business skills trading baseball cards and selling wine at his dad's liquor store. He discovered the potential of Youtube early on and launched Wine Library TV, an unfiltered, in-your-face wine review series that boosted the family business and branded Gary as an early social-media guru. From there, his marketing career exploded, and suddenly Gary Vee seemed to be everywhere: consulting, speaking, vlogging, twee
Robert Reffkin: Compass
Robert Reffkin had a hard time fitting in when he was growing up: raised by a single mom in Berkeley California, he was both bi-racial and Jewish, and had to learn to "feel comfortable with being uncomfortable." Even though he was a self-described C student, he was admitted to Columbia and landed a series of prestigious investment banking jobs, but often felt like he was failing. Then in 2012, Robert was tasked with writing a business plan as part of a job interview, but the plan was so
Live From HIBT Summit: Payal Kadakia, Tristan Walker, and Perry Chen on Innovation
Our second episode from the 2021 How I Built This Virtual Summit is from our innovation panel with Payal Kadakia of ClassPass, Tristan Walker of Walker and Company, and Perry Chen of Kickstarter. In this live conversation with Guy, the panel talks about how innovation doesn't require newness, but rather, authenticity. We'll be releasing more episodes from the Summit, so keep checking your podcast feed.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at htt
Bobbi Brown Cosmetics: Bobbi Brown (2018)
Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s. She eventually shook up the industry by introducing "nude makeup" with neutral colors and a natural tone. In 1995, Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years, until she realized the brand was no longer the one she had built.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sel
Mailchimp: Ben Chestnut
In the late 1990s, Ben Chestnut was a struggling young designer interning at an appliance company, when somebody suggested that he try designing for the internet instead. A few years later, Ben and two co-founders launched a web design agency, only to discover that the service they'd included almost as an afterthought—email marketing—was taking off among their small-business clients. The founders named that service Mailchimp and pivoted to it full-time in 2007, choosing a winking monkey
Numi Organic Tea: Reem Hassani and Ahmed Rahim
When they were in their 20s, Reem Hassani and her brother Ahmed Rahim were not the kind of people you'd expect to launch a multi-million dollar business. Reem was a California artist moonlighting as a substitute teacher, and Ahmed had been living the bohemian life of a photojournalist in Europe. But these two children of immigrants from Iraq had an idea: to introduce the dried lime tea they remembered from their childhood to the U.S. Working out of Reem's 600-square-foot apartment in Oa
Casper: Philip Krim
In the early 2000's, Philip Krim launched an e-commerce business out of his college dorm, selling everything from window blinds to eczema cream to yes, mattresses. Years later, inspired by online successes like Warby Parker and Harry's, Philip and his partners launched Casper, a DTC company that designed its own mattresses, compressed them into boxes, and helped turn a mundane purchase into an Instagrammable adventure. Within months, sales began to take off; and soon, copycat brands cro
Live From The HIBT Summit: Cynt Marshall, Chieh Huang, and Sadie Lincoln on Leadership
Our first episode from the 2021 How I Built This Virtual Summit is from our leadership panel with Cynt Marshall, CEO of the Dallas Mavericks, Chieh Huang, CEO and co-founder of Boxed, and Sadie Lincoln, CEO and co-founder of Barre3. In this conversation with Guy, the panel talks about the importance of showing vulnerability, and how leaders can build trust within their teams. We'll be releasing more episodes from the Summit, so keep checking your podcast feed.See Privacy Policy at https
Live From The HIBT Summit: Cynt Marshall, Chieh Huang, and Sadie Lincoln on Leadership
Our first episode from the 2021 How I Built This Virtual Summit is from our leadership panel with Cynt Marshall, CEO of the Dallas Mavericks, Chieh Huang, CEO and co-founder of Boxed, and Sadie Lincoln, CEO and co-founder of Barre3. In this conversation with Guy, the panel talks about the importance of showing vulnerability, and how leaders can build trust within their teams. We'll be releasing more episodes from the Summit, so keep checking your podcast feed.
ARRAY: Filmmaker Ava DuVernay
By her early thirties, Ava DuVernay was already a successful entrepreneur, having founded her own film publicity agency in Los Angeles. But after years of watching other people make films, she started to get an itch to tell her own stories onscreen. Ava's first films were rooted in deeply personal experiences: growing up with her sisters in Compton, performing Hip Hop at Open Mic Night at the Good Life Café in L.A. Her self-funded and self-distributed projects began to draw attention, a
Expedia & Zillow: Rich Barton
In the early 90s, Rich Barton arrived to work at Microsoft just as the world wide web was taking off. He wound up pitching Bill Gates on an idea that was transformative at the time: to let everyday travelers book their own flights and hotels by giving them online access to previously hidden reservation systems. Expedia launched from inside Microsoft but was so successful at transforming the travel industry that it was spun out into a public company with Rich as CEO. Then in 2005, Rich m
Jovial Foods: Carla Bartolucci
Carla Bartolucci grew up in an Italian-American household, eating fresh gnocchi and ravioli made by her mother, and lobster caught by her father. She met her husband Rodolfo while studying abroad in Italy; and by the early 1990's, the two of them were running a small sandwich shop in Mystic, Connecticut. They eventually partnered with the Italian company Bionaturae to sell whole wheat pastas, sauces and olive oil in the U.S. When that partnership ended in a lawsuit, Carla decided to lau
JetBlue Airways: David Neeleman (2019)
In the mid-90s, David Neeleman wanted to launch a new airline. He had already co-created a regional airline out of Salt Lake City that was acquired by Southwest. And despite his admiration of Southwest's business model, Neeleman felt there was a market for a different kind of budget airline. He envisioned flights to cities other budget airlines avoided and excellent customer service, with high-tech amenities. In 2000, he launched JetBlue and in its first year, the company flew over 1 mi
Meet The HIBT Fellows: Dinesh Tadepalli & Jennifer Zeitler
As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to all of them. In this episode: Dinesh Tadepalli is the co-founder of Incredible Eats, which he hopes will reduce plastic use, and reinvent the way we eat. Also, Jennifer Zeitler founded Let's Goat Buffalo, to offer a natural alternative to harmful chemicals and heavy machinery for land management; that solution: goats.How I Built This Summit - information and tickets at:
Policygenius: Jennifer Fitzgerald
Some of the world's biggest industries sell products that we all need...but don't want to think about. That's what drew Jennifer Fitzgerald to insurance: she wanted to help people understand the often bewildering world of protecting themselves in case of emergencies. In 2013, she and her partner Francois de Lame left their stable and lucrative consulting jobs to create Policygenius, an online marketplace for insurance that lets consumers compare rates and learn everything they need to k
Meet The HIBT Fellows: Kaitlin McGreyes & Nicole Argüelles
As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to each of them. In this episode: Kaitlin McGreyes founded Be Her Village to be a gift registry for expectant families that provides more than just...stuff. And Nicole Argüelles founded Alli to address period poverty and provide easy access to personal care and hygiene products in public spaces.How I Built This Summit - information and tickets at:http://summit.npr.orgSee P
Meet The HIBT Fellows: Mark Atlan & Zach Correa
As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to each of them. In this episode: Mark Atlan co-founded ZappCare to help make sure that people living on tribal lands have access to health and medical services close to their homes. And Zach Correa hopes to connect users of lemonGRAFT to the people in their own neighborhood that grow fresh produce.How I Built This Summit - information and tickets at:http://summit.npr.org
Meet The HIBT Fellows: Mark Atlan & Zach Correa
As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to each of them. In this episode: Mark Atlan co-founded ZappCare to help make sure that people living on tribal lands have access to health and medical services close to their homes. And Zach Correa hopes to connect users of lemonGRAFT to the people in their own neighborhood that grow fresh produce.How I Built This Summit - information and tickets at:http://summit.npr.orgS
Diapers.com & Jet.com: Marc Lore
Around 2003, after forays into banking, baseball cards, and—believe it or not—bobsledding, Marc Lore landed on an idea for an e-commerce business: a website to make it simple for parents to order diapers. The only problem, as he quickly discovered, was that it's impossible to make money selling diapers on the internet. But Marc and his co-founder had a strategy: they'd lose money on diapers, but make it up by selling other baby products. By 2010, Diapers.com was such a competitive threa
Meet The HIBT Fellows: Katie Mitchell & Celena Gill
As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to them over the next couple weeks. In this episode: Katie Mitchell and her mother Katherine opened a book shop in Atlanta called Good Books, that centers Black authors and brings books into the community. And in Washington, D.C., Celena Gill and her three sons, Collin, Ryan, and Austin, started the home fragrance and candle company, Frères Branchiaux.How I Built This Summ
Meet The HIBT Fellows: Pierre Paul & Toby Egbuna
As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to them over the next couple weeks. In this episode: Pierre Paul, founder of a company called We Hear You that's developing a sign language translator that turns American Sign Language into audible speech and vice versa. Also, Toby Egbuna, co-founder of Chezie, a platform for job seekers aimed at creating career opportunities for people from under-represented groups.How I
Cisco Systems & Urban Decay: Sandy Lerner (2018)
In the pre-Internet 1970's, Sandy Lerner was part of a loosely-knit group of programmers that was trying to get computers to talk to each other. Eventually, she and Len Bosack launched Cisco Systems, making the routing technology that helped forge the plumbing of the Internet. But when things turned sour at the company, she was forced to leave, giving her the chance to start something entirely new: an edgy line of cosmetics called Urban Decay.How I Built This Summit - information and ti
Live Episode! Clubhouse: Paul Davison and Rohan Seth
After selling both of their social app companies and rethinking their day jobs, Paul Davison and Rohan Seth knew they should not get into the volatile business of social media again. Despite exploring more practical ideas in other industries, they were found themselves drawn to the potential of live social audio, and decided they had to build another social app. What they didn't know was that, as they launched Clubhouse in March 2020, a global pandemic would create a new market of peopl
Eleven Madison Park: Daniel Humm
Daniel Humm dropped out of school at 14 to become a competitive cyclist, and supported himself by cutting vegetables and making soup stock at fine restaurants in Switzerland. When he eventually realized he'd never become a world-class cyclist, he pivoted to the equally competitive world of fine dining, and soon became a rising young chef in Switzerland, and then San Francisco. In 2006, he was wooed to New York to re-imagine the restaurant Eleven Madison Park, and began drawing raves for
Live Episode! Wellness Coach and Podcaster: Jay Shetty
Jay Shetty was living the life of a rebellious teen in London when a friend talked him into attending a talk by a Hindu monk. It was a life-changing event, and started Jay on a path to become a monk himself and join an ashram in India. He left monastic life after three years, but took many of its lessons with him, and decided to share them with others. His YouTube videos began to spread on social media and eventually evolved into a podcast, and the best-selling book Think Like a Monk. T
Pipcorn: Jennifer and Jeff Martin
While working at a farmers market in Chicago, Jennifer Martin had a Jack-in-the-Beanstalk moment—a chance encounter with some tiny kernels, which wound up growing into a small giant of a business: Pipcorn, snacks made of heirloom corn. Along with her brother Jeff and sister-in-law Teresa, Jennifer launched the brand in 2012, hand-popping mounds of popcorn and hand-stamping the packaging. Within a few months, the team was featured on Oprah, and within a few years, they were on Shark Tank
How I Built Resilience: Bayard Winthrop of American Giant
Bayard Winthrop is the CEO and founder of American Giant, known for its American-made hoodies, t-shirts and jeans. When the pandemic brought on production holds and storefront closures, Bayard found himself working from his car parked in front of his house. He speaks with Guy about the growth American Giant saw last year due to the increased demand for comfortable work-from-home clothing, and he offers advice on how to incentivize other companies to produce their clothing in the US. The
SoulCycle: Julie Rice & Elizabeth Cutler (2019)
Before Elizabeth Cutler and Julie Rice met, they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved, and each of them wanted to change that. A fitness instructor introduced them over lunch in 2005, and before the meal was done they were set on opening a stationary bike studio, with a chic and aspirational vibe. A few months later, the first SoulCycle opened in upper Manhattan. Since then, SoulCycle has cultivated a near-tribal devotion among
How I Built Resilience: Lindsay Peoples Wagner of The Cut
Lindsay Peoples Wagner got her first taste of the fashion industry interning at Teen Vouge, where she cleaned massive closets filled with the season's latest trends. She eventually went on to serve as the publication's editor-in-chief for nearly three years. During this pandemic, she left her job at Teen Vouge and took on two new roles: the editor-in-chief of The Cut, a digital publication, and the co-founder of the Black in Fashion Council. Lindsay shares how the Black in Fashion Counc
Robinhood: Vlad Tenev
Before Robinhood became one of the most loved and most hated stock trading platforms in the U.S., it was just another tech startup, launched by two mathematicians with an audacious idea: make stock trading mobile, make it fun, and make it free—with no commissions, and no minimum balances. In 2013, Vlad Tenev and Baiju Bhatt decided to pursue this idea full-time. They sidelined their first business—selling software that shaved milliseconds off high-speed trades—and began building an app
How I Built Resilience: Ethan Diamond of Bandcamp
In the early 2000s, the online music community was defined by MySpace, illegally downloaded music, and poorly made band websites. Then came Bandcamp – a music marketplace where fans can directly and easily support their favorite musicians. The company has steadily grown since its launch in 2007, but last year traffic and sales surged. CEO and co-founder Ethan Diamond talks with Guy about launching a virtual concert space in the pandemic and why the company started Bandcamp Friday, a mon
Food52: Amanda Hesser
In the early 1990s, as Amanda Hesser's college friends were interviewing for their first cubicle jobs, she chose a different path: one that led straight into the kitchens of Europe, where she cooked traditional recipes and learned the rhythm of the seasons from a crusty French gardener. By 24, she had landed a book deal and one of the most coveted jobs in journalism: writing about food for the New York Times. But over time she grew restless, and in 2008, gave up that dream job—and the s
How I Built Resilience: Kara Goldin of Hint
After giving up diet soda, Kara Goldin started adding fresh fruit to her drinking water to make it more fun. This inspired her to create Hint water, a line of unsweetened flavored water beverages that are now available in over 30,000 stores nationwide. Kara shares how sales have almost doubled as Hint invested in e-commerce during the pandemic, and offers her advice for entrepreneurs trying to break into saturated market spaces like the beverage industry. These conversations are excerpt
UPPAbaby: Bob and Lauren Monahan
As a product developer, Bob Monahan worked with some iconic brands: the Pump at Reebok, the Taurus and Mustang at Ford. When he moved on to work at a baby products company, he happened to discover another set of wheels that caught his eye: a sleek-looking stroller that could accommodate a car-seat or a bassinet. Bob was itching to start his own venture, so in 2006, with the help of his wife Lauren, he launched UPPAbaby and started selling a European-style stroller at an "entry-level lux
How I Built Resilience: Vivian Ku, Restaurateur
Vivian Ku is a Taiwanese-American restaurateur who owns three different Taiwanese restaurants in Los Angeles. After the pandemic halted her plans for expansion, Vivian decided to close her two restaurants until May and pivoted her expansion plans into a breakfast pop-up. Vivian talks to Guy about why she decided to serve Taiwanese food and the pros and cons of opening a restaurant during a pandemic. These conversations are excerpts from our How I Built Resilience series, where Guy talks
Hinge: Justin McLeod
In 2010, Justin McLeod was in business school, still trying to get over a bad breakup that had happened years before. Determined to solve his own problem and convinced that the best way to meet people was through friends of friends, he built an app to replicate that experience. Gradually, Hinge grew into a streamlined swiping platform that yielded mixed results: good dates, bad hookups, mismatched swipes, and missed opportunities. Disappointed with this outcome and inspired by a sudden
How I Built Resilience: Lisa Baird of National Women's Soccer League
Lisa Baird stepped in as commissioner of the National Women's Soccer League in March 2020 and just two days into her job the entire multi-billion dollar sports industry went dark. Lisa talks with Guy about the difficulties the league overcame to launch their Challenge Cup tournament last summer, and the need for equal coverage of women's sports. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they'
Siete Family Foods: Miguel and Veronica Garza
Miguel and Veronica Garza grew up in Laredo, Texas, in the kind of family that did almost everything together. So when Veronica realized that a grain-free diet was helping her cope with debilitating health issues, the rest of the family—all six of them—adopted the same paleo-friendly diet. Soon Veronica was making her own almond flour tortillas at home and selling them at a CrossFit gym that the Garza family had launched in Laredo. The grain-free tortillas were a hit, and by 2016, Siete
How I Built Resilience: Shan-Lyn Ma of Zola
With the wedding industry dramatically impacted by the pandemic, co-founder and CEO of Zola, Shan-Lyn Ma decided to pivot. Instead of just wedding planning, Zola would expand to include livestreaming virtual weddings as well as an e-commerce marketplace for home goods. Shan-Lyn talks with Guy about her forecast for the wedding industry this year and how to get more girls interested in entrepreneurship. These conversations are excerpts from our How I Built Resilience series, where Guy ta
Rick Steves' Europe: Rick Steves
Rick Steves spent the summer after high school backpacking through Europe on two dollars a day—sleeping on the floor, sneaking into museums, and subsisting on a diet of bread and jam. When he came home, he found people were hungry for tips on how to visit Europe on the cheap, so he began teaching classes, and was soon hawking a self-published guidebook out of his car. Eventually, he started leading minibus tours and hosting a travel show on Public TV, steadily growing his business even
How I Built Resilience: Alex Lieberman and Austin Rief of Morning Brew
Six years ago, Morning Brew started out as a fun business newsletter Alex Lieberman and Austin Rief wrote for their classmates out of their University of Michigan dorm room. The company now has over 2.5 million subscribers with multiple newsletters and a podcast, and last year Business Insider paid about 75 million dollars for a majority stake in Morning Brew. Alex and Austin talk to Guy about the organic unpaid marketing they relied on in college to build up their readership, and they
Canva: Melanie Perkins (2019)
When she was just 19 years old, Melanie Perkins dreamt of transforming the graphic design and publishing industries. But she started small, launching a site to make yearbook design simpler and more collaborative. Her success with that first venture—and an unexpected meeting with a VC investor—eventually landed her the backing to pursue her original idea, and the chance to take on software industry titans like Adobe and Microsoft. Today, Melanie's online design platform Canva is valued a
How I Built Resilience: Troy Carter of Q&A (June, 2020)
Music manager and entrepreneur Troy Carter spoke to Guy last June, as the pandemic was worsening and the country was shaken by racial unrest. Troy spoke about the profound impact of these events on him personally, as well as on the music industry. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy
Boxed: Chieh Huang
Over the course of ten years as a founder, Chieh Huang bet twice on the ubiquity of the smartphone. The first time was in 2010 with Astro Ape, a mobile gaming company that he founded with a few friends out of an attic. The second time was with Boxed, a mobile bulk-retailer that he co-launched in 2013 out of his New Jersey garage. Chieh and his tiny team scrambled to send out their first boxes of toilet paper and laundry detergent, gambling that they could compete with monster retailers
How I Built Resilience: Beverly Leon of Local Civics
After retiring from professional soccer, Beverly Leon shifted her focus in a big way. In 2018 she founded Local Civics, an ed-tech start-up that uses game-based learning to encourage kids to strengthen their civic leadership skills. Her mission is to get students civically involved long before they're eligible to vote. She talked with Guy about the business model of an education start-up, how her business has responded to today's challenges, and why she thinks we need a more inclusive d
Simple Mills: Katlin Smith
In 2012, 22-year-old Katlin Smith was growing restless at her consulting job, so she started experimenting with grain-free, paleo-friendly muffin recipes in her Atlanta kitchen. A buyer at a nearby Whole Foods agreed to sell Katlin's muffin mixes and placed an order for twelve bags. She then hustled to expand the business: hand-mixing almond flour and coconut sugar in food-grade barrels, slinging wardrobe boxes of muffin mix into a rental car, and standing by helplessly while shoppers s
How I Built Resilience: Michael Horvath and Mark Gainey of Strava
Strava is a social fitness platform with more than 76 million users in nearly every country worldwide. Co-founders Michael Horvath and Mark Gainey spoke with Guy about the recent surge in users joining their virtual fitness community. They share how they've focused on creating new content and features to meet peoples' increased need for connection in a socially distanced world. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders
Atlassian: Mike Cannon-Brookes and Scott Farquhar
In 2001, Mike Cannon-Brookes sent an email to his college classmates in Sydney, asking if anyone was interested in helping him launch a tech startup after graduation. Back then, entrepreneurship wasn't a popular career path in Australia; and Mike's only taker was Scott Farquhar, a fellow student who shared Mike's passion for computers and his frustration for the corporate grind. Together they launched Atlassian, a two-man tech support service that they managed from their bedrooms at all
How I Built Resilience: M. Night Shyamalan
M. Night Shyamalan spoke with Guy as part of NPR's Storytelling Lounge at this year's Sundance Film Festival. Night is known for writing, producing and directing blockbuster films like The Sixth Sense, Unbreakable and Split. Despite his many successes, Night shares that he still faces self-doubt, fearing every new project may be his last. He spoke with Guy about the production of his new film Old and the new season of his Apple TV Plus show Servant, both of which were filmed during the
Norma Kamali: Norma Kamali
When Norma Kamali studied fashion illustration in the 1960s, she never expected to become a designer. So when a job as an airline clerk came along, she was glad to accept it—along with the perk of dirt-cheap flights from New York to London. On those weekend trips abroad, she discovered fashion that was exuberant and eye-catching, so she started loading her suitcase with clothing to sell in the U.S. By the 1970s, she was designing her own pieces out of a shop in New York; soon she was se
How I Built Resilience: Loren and Lisa Poncia of Stemple Creek Ranch
Fourth generation cattle rancher Loren Poncia and his wife Lisa transformed Stemple Creek Ranch into one of the few carbon neutral livestock ranches in the United States, and have since made their ranch carbon positive, sequestering more carbon than they emit. Lisa and Loren spoke with Guy about how consumers are helping drive the sustainable farming movement, and how they doubled down on online retail after many restaurants shut down. These conversations are excerpts from our How I Bui
Seventh Generation: Alan Newman and Jeffrey Hollender
With its eco-friendly paper towels, diapers, and cleansers, Seventh Generation was one of the first—and most successful—green household brands to hit the market. But in the early 1990s, just a few years after it began as a scrappy mail-order catalog, its two founders had a bitter falling out. Alan Newman and Jeffrey Hollender have barely spoken since that time, but they generously agreed to come on the show to talk to Guy about the business they were both passionate about, and the delic
How I Built Resilience: Elisa Villanueva Beard of Teach For America
After starting her career at Teach For America in 1998, Elisa Villanueva Beard has served as the CEO of the non-profit for the last five and a half years. Elisa spoke with Guy about how the organization has supported its teachers who are working in nearly 2,300 schools across the country, and how educators are finding creative solutions to engage with students during this challenging school year. These conversations are excerpts from our How I Built Resilience series, where Guy talks on
Jazzercise: Judi Sheppard Missett
Judi Sheppard Missett wandered into her first dance class when she was 2, and hasn't stopped dancing since. In the late 1960s, she was teaching jazz dance in Chicago and her students—mostly young moms—complained she was acting too much like a Broadway taskmaster, when all they wanted was get in shape and have a good time. Seeing an opportunity, Judi created Jazzercise: a hybrid of aerobics and dance that ushered in a new culture of spandexed, synchronized movement and became one of the
Patreon: Jack Conte and Sam Yam
As part of the band Pomplamoose, musician Jack Conte had a sizeable fan base in the late 2000s and was making thousands of dollars a month from iTunes sales. But when streaming services like Spotify took over the music scene, Jack's income dwindled. So he called up his college roommate Sam Yam, who had spent his post-college years launching startup after startup. Together, Sam and Jack created Patreon, a platform where artists' most passionate fans can sponsor them for just a few dollar
Chipotle: Steve Ells (2017)
In 1992, Steve Ells was a classically trained chef working in a high-end restaurant in San Francisco. But after eating a burrito at a local taqueria, he got an idea: to sell burritos and earn enough money to open his own gourmet restaurant. The first Chipotle opened in Denver the following year. Bringing his culinary training to taqueria-style service, Steve Ells helped transform the way we eat fast food. Order the How I Built This book at: https://smarturl.it/HowIBuiltThisSee Privacy P
ActOne Group: Janice Bryant Howroyd (2018)
In the late 1970s Janice Bryant Howroyd moved to Los Angeles and began temping as a secretary. She soon realized there were many other young people in situations similar to hers. So with $1,500 in her pocket, Janice rented an office in Beverly Hills and created the staffing company ACT-1. Today, ActOne Group is an international workforce management company, making Janice Bryant Howroyd the first African-American woman to own a billion-dollar business.Order the How I Built This book at:
How I Built Resilience: Morra Aarons-Mele of Women Online
Morra Aarons-Mele is the founder of Women Online and hosts The Anxious Achiever podcast. Morra shares how her agency pivoted during the pandemic after losing 30% of its business overnight, and how anxious entrepreneurs like herself can lead effectively in a world full of stress and uncertainty. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. Order the How I Built
Author and Podcaster: Tim Ferriss
By the time he turned 30, Tim Ferriss had figured out how to succeed at things that many people fail at—from growing a business to dancing the tango to marketing a best-selling book. He approached these and numerous other challenges by breaking them down into manageable chunks, carefully documenting his own progress, and taking copious notes. That formula is now wrapped into a hugely successful personal brand that blends optimism with discipline and includes five books and a popular pod
How I Built Resilience: Daniela Corrente of Reel
Reel is a digital savings platform that helps people people make big purchases without racking up credit card debt. CEO and co-founder Daniela Corrente says the company has added new savings plans during the pandemic in response to consumers looking for new ways to buy and save. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. Order the How I Built This book at:ht
Riot Games: Bonus Episode
There were so many interesting moments in Guy's conversation with the co-founders of Riot Games that we decided to put them into this short bonus episode. In it, Brandon Beck and Marc Merrill talk about kids, screens, and the importance of boredom. They answer Guy's questions about why some gamers engage in toxic behavior, and how Riot Games is trying to address it. To hear the whole story of the founding of Riot Games, search your queue for the main episode, which dropped earlier this
Riot Games: Brandon Beck and Marc Merrill
At USC in the late 1990s, Marc Merrill and Brandon Beck were bonding over video games and noticing that free, player-made modifications for the game Warcraft III were becoming wildly popular online. The two friends were so impressed by these mods that they decided to create their own multiplayer strategy game with an unusual twist: they'd offer the game for free, but charge players money for new characters or customizable clothing (or "skins"). Many investors balked at the idea, unsure
How I Built Resilience: Emily Powell of Powell's Books
Emily Powell is the third generation owner and president of Portland, Oregon's iconic independent bookseller, Powell's Books. After having to let go of 90% of her staff in early March, Emily is focused on bringing people back and showcasing Powell's Books' unique in-store experience online. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. Order the How I Built Thi
Kodiak Cakes: Joel Clark
When he was 8 years old, Joel Clark loaded bags of his mom's whole grain pancake mix into a red wagon to sell door-to-door. By the mid-90s, he and his older brother had upgraded to selling the mix out of a Mazda sedan and calling it Kodiak Cakes. As he tried to scale the business, Joel made some risky business decisions and almost went bankrupt, but eventually got the brand into Target—a major turning point. Today, Kodiak Cakes is approaching $200 million in annual revenue as one of the
Remembering Tony Hsieh of Zappos
The former CEO of Zappos, Tony Hsieh has died. He was 46 years old. We are grateful that Tony shared his story with us in 2017 and we are republishing it as a tribute to his life and career. Tony was a computer scientist whose first company made millions off the dot-com boom. But he didn't make his mark until he built Zappos—a customer service company that "happens to sell shoes." Tony stepped down as CEO of Zappos in August 2020; the company is worth over a billion dollars and is known
How I Built Resilience: Dr. Iman Abuzeid of Incredible Health
Dr. Iman Abuzeid is the co-founder and CEO of Incredible Health, a digital platform that helps streamline the hiring process for nurses and recruiting hospitals. After seeing an increased demand for nurses in April, and a shift to hiring digitally, the platform has now been able to expedite the hiring process to 15 days or less, compared to an industry standard of 90 days. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and e
The Lip Bar: Melissa Butler
While working long hours as a Wall Street analyst, Melissa Butler started making lipstick in her kitchen as a hobby. But it soon turned into an obsession, costing thousands of dollars. She was frustrated by the lack of diversity in the cosmetics industry, and as a Black woman, wanted to create lipstick colors that complimented her complexion and style. So in 2010, she launched The Lip Bar, with bold colors like green and purple, and boozy names like "Cosmo" and "Sour Apple Martini." Und
How I Built Resilience: Father Gregory Boyle of Homeboy Industries
Father Gregory Boyle is the founder of Homeboy Industries, one of the largest gang-intervention, rehabilitation and re-entry programs in the world. He speaks with Guy about how the Los Angeles based organization has adapted to continue training and employing people during the pandemic. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.Order the How I Built This book
Kenneth Cole: Kenneth Cole
Kenneth Cole launched his shoe business out of a forty-foot truck in midtown Manhattan and quickly became known as an up-and-coming designer with an eye for street fashion. In 1986, he made a bold move by associating his nascent brand with a controversial issue at the time: the AIDS crisis, and the vital need for research. Through the 1990s and 2000s, Kenneth grew the company into a $500M brand, leading it through downturns, department store consolidation, an IPO and a return to private
Dropbox: Drew Houston
In 2006, Drew Houston got on a bus from Boston heading to New York. He planned to use the three-hour ride to get some work done, so he opened his laptop, and realized he had left his thumb drive with all of his work files at home. Drew decided he never wanted to have that problem again. On that bus ride, he started writing the code to build a cloud-based file storage and sharing service he called Dropbox. Fourteen years later, Drew and his co-founder, Arash Ferdowsi, have built Dropbox
How I Built Resilience: Varshini Prakash of Sunrise Movement
Guy talks with Varshini Prakash, co-founder of Sunrise Movement, a grassroots organization that's fighting to make climate change a top priority in the US. The group launched in 2017 and has since grown into one of the largest youth movements in the country. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders about how they're navigating these turbulent times.Order the How I Built This book at:https://smarturl.it/HowIBuiltThisSe
Famous Dave's: Dave Anderson
Growing up in 1960's Chicago, Dave Anderson didn't eat much deep dish. Instead, his dad took the family to the South Side for barbecue, and those memories—and aromas—stayed with him. For years, Dave tinkered with his own recipes for sauces and sides while working as a salesman and business advisor to Native American tribes. Finally in 1994, he opened his first barbecue shack in the last place you might expect to find one: the little town of Hayward, Wisconsin. The chain grew quickly—too
How I Built Resilience: Justin Gold of Justin's
Justin Gold is the founder of Justin's, known for its nut butters and chocolate peanut butter cups. He talks about how he started by pulverizing peanuts in his home blender, and describes how his customers are shopping differently during the pandemic. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.Order the How I Built This book at:https://smarturl.it/HowIB
How I Built Resilience: Cheryl Contee of Do Big Things
Do Big Things is a Black woman-led, mission-driven digital agency that works with companies like Google, Etsy, and the NAACP, and has a staff that's 50% people of color. The agency's CEO and founder Cheryl Contee says having a diverse team is a strategy for authentic engagement. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. Order the How I Built This book at:ht
McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John
After Robin McBride and Andréa McBride John made the extraordinary discovery that they were half-sisters, they formed a deep bond and discovered a mutual dream: to create a wine company that would demystify wine culture and attract a wider audience. In the mid-2000s, they staked their life savings on an importer's license and began selling New Zealand Sauvignon Blanc to high-end restaurants, eventually partnering with larger companies to test out their blends and learn more about the bu
How I Built Resilience: Sonia Gil of Fluenz
Fluenz helps English speakers learn new languages, both online and with in-person immersion programs. With travel restrictions and a global pandemic, CEO and founder Sonia Gil had to scrap her in-person immersion programs, and create a new system for teaching students remotely. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. Order the How I Built This book at:htt
McBride Sisters Wine (Part 1 of 2): Robin McBride and Andréa McBride John
When we first spoke with Robin McBride and Andréa McBride John, we were so blown away by their story that we decided to turn it into two episodes. With hardly any money or connections, they built one of the biggest Black-owned wine companies in the world — a journey that began with an extraordinary family discovery: Robin and Andréa are half-sisters who didn't know of each other's existence until they were both young women. Robin grew up in California, and at the age of 25, she received a letter
McBride Sisters Wine (Part 1 of 2): Robin McBride and Andréa McBride John
When we first spoke with Robin McBride and Andréa McBride John, we were so blown away by their story that we decided to turn it into two episodes. With hardly any money or connections, they built one of the biggest Black-owned wine companies in the world — a journey that began with an extraordinary family discovery: Robin and Andréa are half-sisters who didn't know of each other's existence until they were both young women. Robin grew up in California, and at the age of 25, she received
method: Adam Lowry & Eric Ryan (2018)
In the late 1990s, Adam Lowry and Eric Ryan took on the notion that "green doesn't clean" by setting out to make soap that could clean a bathtub without harming the environment. Adam started experimenting with baking soda, vinegar, and scented oils, while Eric worked on making sleek bottles that looked good on a kitchen counter. Just a few years later, Adam and Eric were selling Method cleaning products in stores throughout the country, after a bold gamble got them on the shelves of Tar
How I Built Resilience: Cynt Marshall of Dallas Mavericks
When a Sports Illustrated article exposed internal abuse and harassment in the Dallas Mavericks organization, owner Mark Cuban knew he had a culture problem. So he hired Cynt Marshall as CEO, and she tells Guy how she started to turn things around, and how she's leading the organization through this unprecedented moment. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent t
How I Built Resilience: Aishetu Dozie of Bossy Cosmetics
Aishetu Dozie had a successful career in finance before she took a leap and launched Bossy, a makeup brand that has exploded in popularity over the past six months, despite the challenges of the pandemic. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.Order the How I Built This book at:https://smarturl.it/HowIBuiltThisSee Privacy Policy at https://art19.com/priva
Lush Cosmetics: Mark Constantine
Working at a high-end beauty salon in the south of England in the early 1970's, Mark Constantine concocted natural shampoos and conditioners in a tiny room above his kitchen, and soon met another young entrepreneur who was eager to buy his products: Anita Roddick of The Body Shop. Their partnership flourished for a while, then soured; so Mark went on to start a mail-order cosmetics business with his wife and several others. After that business went bust and Mark was nearly broke, he dec
How I Built Resilience: Jennifer Neundorfer of January Ventures
January Ventures is an investment firm that is trying to address the unique challenges and biases faced by entrepreneurs often under-represented in business, including women and people of color. The firm's co-founder and managing partner Jennifer Neundorfer says that despite more attention in the recent months, great ideas from these diverse groups have always been there. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and en
How I Built Resilience: Jeremy Stoppelman of Yelp
Yelp founder Jeremy Stoppelman says his leadership team anticipated a "nuclear winter" after the pandemic hit. But as businesses start to re-open, and ad revenues on the site creep back up, Yelp is bringing back furloughed employees and adding Covid-conscious features to its listings. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. Order the How I Built This book
Health-Ade Kombucha: Daina Trout
In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural product to treat hair loss. Turns out, it's harder than they thought to make one, so they landed on something completely different: a brand of homemade kombucha they called Health-Ade. After nine months of brewing kombucha in their kitchen and selling it at local farmer's markets, the three co-founders q
Health-Ade Kombucha: Daina Trout
In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural product to treat hair loss. Turns out, it's harder than they thought to make one, so they landed on something completely different: a brand of homemade kombucha they called Health-Ade. After nine months of brewing kombucha in their kitchen and selling it at local farmer's markets, the three co-f
How I Built Resilience: John Zimmer of Lyft
This year has brought unexpected challenges to Lyft, starting with a 75 percent drop in rideshares at the beginning of the pandemic. But co-founder John Zimmer says ride-hailing is returning, and the company is continuing to diversify with car, scooter, and bike rentals. John also answers questions about whether app-based drivers should be thought of as part-time employees or independent contractors. These conversations are excerpts from our How I Built Resilience series, where Guy talk
Khan Academy: Sal Khan
In 2009, Sal Khan walked away from a high-paying job to start a business that had no way of making money. His idea to launch a non-profit teaching platform was ignited five years earlier, when he was helping his young cousins do math homework over the computer. They loved his clear explanations and soon he was posting free tutorials on Youtube, where they started to attract the attention of thousands of users around the world. Sal realized he could help democratize learning by building
How I Built Resilience: Whitney Wolfe Herd of Bumble
Last year, the dating app Bumble launched a video chat feature that was initially slow to take off. But that changed after the pandemic hit. Founder Whitney Wolfe Herd tells Guy that many Bumble users are getting to know each other on video before meeting in person—a trend that could change dating for the better. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.Ord
How I Built Resilience: Bert and John Jacobs of Life is Good
Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good. However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.Ord
Calendly: Tope Awotona
After emigrating from Nigeria to the US to attend college, Tope Awotona worked as a door-to-door salesman and eventually set out to become a tech entrepreneur. He launched a series of e-commerce businesses that quickly fizzled when he realized he had no passion for them. But then he landed on an idea he was truly excited about: designing software that would minimize the hassle and headache of scheduling meetings. In 2013, he cashed in his 401k and went into debt to build Calendly, a sc
How I Built Resilience (Special Edition): Guy Raz
On this special episode, Stacey Vanek Smith interviews Guy about his brand new book, How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs. Stacey asks Guy about growing up with entrepreneurial parents, working overseas as a war reporter, and how elements of entrepreneurship have mirrored the trajectory of his own career. These conversations are excerpts from our How I Built Resilience series.Pre-order the How I Built This book at: https://smar
How I Built Resilience: Pokimane
Imane Anys—who goes by the online moniker Pokimane—is the leading female streamer on Twitch, a popular streaming platform for gamers. Pokimane spoke with Guy about garnering more than 20 million followers across several platforms, and how internet personalities can operate their brands like traditional businesses. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. P
Rad Power Bikes: Mike Radenbaugh
Growing up in rural Northern California, Mike Radenbaugh hated biking to high school—it was a 16 mile slog; hilly and tiring. So he scrounged up a battery and a motor, rigged them to an old mountain bike and began cycling to school without breaking a sweat. When Mike's neighbors starting asking him to motorize their bikes, Rad Power Bikes was born. He eventually designed an eye-catching e-bike with fat tires and a throttle that could push any pedaler to 20mph. Today, Rad Power Bikes is
How I Built Resilience: Sandra Oh Lin of KiwiCo
KiwiCo delivers science and arts projects to kids on a monthly basis. Sandra Oh Lin founded the company nine years ago, and her team has scrambled to meet demand during the pandemic. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How I Built Resilience: Luke Holden and Ben Conniff of Luke's Lobster
COVID-19's impact on the seafood industry hit Luke Holden and Ben Conniff hard; in March they closed their restaurants and laid off 300 employees. Since then, Luke's Lobster has been able to stay afloat by upstarting an e-commerce website, but their focus remains on sustaining the local seafood economy of Maine. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See
Chilewich: Sandy Chilewich
One night in 1978, for fun, Sandy Chilewich and her friend, Kathy Moskal, tried bleaching their black cotton shoes, and dyeing them a new color. They were just fooling around in their Manhattan loft, but that experiment sparked the idea for Hue, a line of colorful shoes, stockings, tights, and accessories. It also launched Sandy on a 40-plus year career as a designer and entrepreneur. After selling Hue in 1991, Sandy built up her current, eponymous business based on an innovative design
How I Built Resilience: Niraj Shah and Steve Conine of Wayfair
Despite the economic crisis, Wayfair has seen an 84 percent sales spike, leading them to profitability during the COVID-19 pandemic. However, co-founders Niraj Shah and Steve Conine have also dealt with unexpected challenges, from hundreds of layoffs in February to employee-staged protests outside Wayfair's office in June. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent
How I Built Resilience: Ajay Prakash and James Joun of Rinse
Rinse is a laundry and dry-cleaning app started by college friends Ajay Prakash and James Joun in 2013. Since March, Rinse's dry cleaning service has seen a drop in orders, but their laundry arm has remained steady, allowing them to avoid layoffs during the COVID-19 crisis. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/pri
Wayfair: Niraj Shah & Steve Conine (2018)
After selling their first small business and shuttering their second, former college roommates Niraj Shah and Steve Conine thought about getting "normal" jobs. But in the early 2000s, they stumbled across an unexpected trend: people were buying furniture online to get a wider selection. Within a few years, Niraj and Steve launched 250 different websites, selling everything from barstools to birdhouses. Eventually, they consolidated these sites into one giant brand: Wayfair. The company
Zocdoc: Oliver Kharraz
In 2007, three friends set out to address a common frustration: the long waits and scheduling hassles of booking a doctor's appointment. But soon after launching their online scheduling platform Zocdoc, Oliver Kharraz, Cyrus Massoumi and Nick Ganju ran into a classic chicken-and-egg problem: they had to show potential patients that doctors were available for bookings, while frantically convincing reluctant doctors to sign up. The company solved this challenge and started to grow, but th
How I Built Resilience: Samantha Bee of Full Frontal with Samantha Bee
Samantha Bee, the host of Full Frontal with Samantha Bee, has been filming her show from her backyard in upstate New York since March. While Samantha remains unsure about returning to the studio, she's optimistic that her team will continue producing a broadcast-quality show remotely. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://ar
How I Built Resilience: Brian Chesky of Airbnb
In the early stages of the lockdown, Airbnb was in a freefall: it lost 80 percent of its business and laid off a quarter of its staff. But CEO Brian Chesky tells Guy that as people start to travel again—in cars, and closer to home—the company is beginning to recover. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy an
Briogeo: Nancy Twine
In 2010, a tragic personal event changed the trajectory of Nancy Twine's life. Suddenly, her promising job on the trading floor at Goldman Sachs no longer seemed fulfilling; she wanted something more. Drawing inspiration from the homemade hair treatments she used to make with her mom, Nancy decided to create a line of shampoos and conditioners that catered to all textures of hair without using harmful additives. But as an African American entrepreneur pitching beauty products to white,
How I Built Resilience: Jessie Woolley-Wilson of DreamBox
Guy speaks with Jessie Woolley-Wilson, CEO of DreamBox, an online math learning program for K-8 students. The platform has added two million new users during the lockdown, but that rapid growth has created "stretch marks" and new challenges for leadership. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy and Californi
How I Built Resilience: Alberto Perlman of Zumba
Within weeks after the pandemic lockdown, the fitness program Zumba rapidly shifted gears and launched its own online workout platform. Co-founder Alberto Perlman says it's helping keep the community connected, fit, and—for instructors—employed. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy N
Vita Coco: Michael Kirban
So—no joke: two guys really do walk into a bar. While sharing a few drinks on a winter night in New York City, best friends Michael Kirban and Ira Liran met two young women from Brazil. That chance encounter eventually led to a business idea: to sell Brazilian coconut water in the US, as an alternative to Gatorade. In 2004, Michael and Ira launched Vita Coco, only to discover that another startup—Zico—was selling a nearly identical product. The two companies went to war, using the time-
How I Built Resilience: Sarah Harden and Lauren Neustadter of Hello Sunshine
Hello Sunshine—a production company founded by Reese Witherspoon—has created TV shows Little Fires Everywhere, The Morning Show, and Big Little Lies. Fresh off 18 Emmy nominations, Hello Sunshine's CEO Sarah Harden and Head of Television & Film Lauren Neustadter are hopeful they will find a way to begin filming again safely, despite COVID-19's impact on Hollywood this year. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders
How I Built Resilience: Taha Bawa of Goodwall
As COVID-19 continues to affect the global economy, college graduates are entering a job market reminiscent of the 2008 financial crisis. Taha Bawa is hoping to help with Goodwall, the social networking site he co-founded that links students to jobs and opportunities all around the world. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https:
The Laundress: Lindsey Boyd
In the late 1990s, while working in high-end fashion in NYC, Lindsey Boyd came to despise the weekly ritual of dry-cleaning; not only was it expensive, but it often did damage to her clothes. So she and college friend Gwen Whiting studied up on the science of dirty laundry to create The Laundress: a line of eco-friendly detergents gentle enough to be used at home on "dry-clean only" items like cashmere and silk. For years, the company operated on credit cards and faced hurdles like snoo
How I Built Resilience: Jeremy Zimmer of United Talent Agency
With live events canceled and sound stages shuttered, the entertainment industry has to look for new ways to create content while cutting costs. Guy talks with Jeremy Zimmer, CEO and co-founder of United Talent Agency, about how the industry is trying to meet the demands of the moment. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://a
How I Built Resilience: Songe LaRon of Squire
When Songe LaRon founded Squire in 2016, his mission was to use modern technology to help run barbershops, which are using his app in the U.S., U.K., and Canada. With a recent funding round of $34 million, Songe is hopeful about expanding Squire's reach, but first, he wants to help barbershops survive the COVID-19 pandemic. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulen
La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti
When Todd Carmichael and J.P. Iberti met at a grunge concert in Seattle in the 1980s, they were an unlikely pair. But they shared a love for great coffee, and the two friends began to dream about opening a cafe and premium roastery that would produce coffee at a higher quality than anything available in the U.S. at the time. A few years later, Todd and J.P. co-founded La Colombe Coffee Roasters in Philadelphia, and went on to play a leading role in the "third wave" of specialty coffee i
How I Built Resilience: Live with John Foley
While upending many businesses, the pandemic has benefited fitness brands like Peloton, which saw a surge in demand in mid-March. Peloton founder John Foley talks with Guy about the unique challenges and opportunities posed by this moment. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice
How I Built Resilience: Live with Julia Hartz
Founder Julia Hartz is reckoning with COVID-19's impact on the live events industry, which uses her company, Eventbrite, to sell tickets and market events. While her users are quickly pivoting to virtual events, Julia has been making tough decisions, which include laying off 45 percent of her staff. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Polic
Tatcha: Vicky Tsai
In 2008, Vicky Tsai walked away from a startup job and set out to rediscover herself on a trip to Japan. In Kyoto, she had an unforgettable meeting with a geisha, and learned about the face creams and blotting papers that the traditional Japanese hostesses had used for centuries. But as she contemplated selling those products in the U.S., experts on both sides of the Pacific told her it would never work. Strapped for money and juggling multiple jobs, Vicky worked out of her parents' gar
How I Built Resilience: Live with Morgan DeBaun
Morgan DeBaun founded Blavity as a media platform for Black millennials to convene and connect online. Today, amidst an economic crisis and a reawakening of concern over racial justice, Blavity's mission is both more urgent and more challenging. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy N
How I Built Resilience: Live with Sharon Chuter
In 2018, Sharon Chuter left her job at a legacy beauty brand to start UOMA Beauty, a cosmetics company that caters to a wide variety of skin tones. She recently launched a social media campaign called Pull Up or Shut Up, which asks beauty brands to publicize statistics on the diversity of their workforce. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy
Tempur-Pedic: Bobby Trussell (2018)
At age 40, Bobby Trussell's promising career in horse racing hit a dead end. With bills to pay and a family to support, he stumbled across a curious product that turned into a lifeline: squishy-squashy memory foam. He jumped at the chance to distribute Swedish memory foam pillows and mattresses to Americans. Tempur-Pedic USA began by selling to chiropractors and specialty stores, providing one of the first alternatives to spring mattresses. Today, the company is one of the largest beddi
ClassPass: Payal Kadakia
In the late 2000s, Payal Kadakia was working a corporate job and running an Indian dance company on the side. When a search for a ballet class yielded a confusing jumble of computer tabs, she had an idea: create the Open Table of the fitness industry – a search engine where users could sign up for classes in one streamlined place. When that idea failed, Payal pivoted multiple times, eventually landing on the subscription service ClassPass. Today, ClassPass connects users to hundreds of
How I Built Resilience: Live with Melanie Perkins and Bill Creelman
This week, the online design platform Canva closed a new round of funding, bringing the company's valuation to $6 billion. Founder Melanie Perkins is also focused on helping her employees work from home, while supporting more than 30 million users worldwide. Also: Spindrift can't sell its sparkling water in many restaurants that are closed because of COVID-19, but founder Bill Creelman has seen a significant uptick in grocery store and e-commerce sales. These conversations are excerpts
How I Built Resilience: Live with Deval Patrick
Former Massachusetts Governor Deval Patrick talks to Guy about how the protests for racial justice have resonated with him personally, and how this moment can spark meaningful change for African Americans — in the world of business and beyond. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Not
Ring: Jamie Siminoff
Jamie Siminoff spent much of his twenties and thirties as a serial entrepreneur, launching three tech businesses you've probably never heard of. When he finally landed on a breakthrough idea, he didn't realize it at first; he was just trying to solve his own frustration of not being able to hear the doorbell while tinkering in his garage. His jerry-rigged solution evolved into Ring—a doorbell with a camera and microphone that connects to a smart-phone app. After a nail-biting appearance
How I Built Resilience: Live with Sadie Lincoln
While 70 percent of Barre3's locations remain closed, founder Sadie Lincoln is noticing a surge in subscriptions for their online workout platform. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How I Built Resilience: Live with Cathy Hughes
Cathy Hughes is the founder of Urban One, the largest African American-owned broadcast network with 54 radio stations around the United States. Cathy spoke with Guy about the impact of the Black Lives Matter movement and how Black entrepreneurs can meet the challenges of the COVID-19 crisis. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at htt
Shake Shack: Danny Meyer
Back in 2001, as part of an initiative to revitalize Madison Square Park, Danny Meyer set up a simple hot dog cart. At that time, he had been a leader in New York City's fine dining scene for years, and the hot dog cart was just a side project, something fun to do for the summer. But that one temporary hot dog cart led to Shake Shack, a fast casual restaurant chain known for its burgers, its namesake milkshakes, and its lines out the door. Today, Shake Shack is a publicly traded company
How I Built Resilience: Live with Y-Vonne Hutchinson
Y-Vonne Hutchinson is the founder of ReadySet, a consulting firm that helps companies make authentic commitments to diversity and inclusion. Y-Vonne spoke with Guy about the progress she's starting to see on these issues, and the substantial work that still needs to be done. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/pr
How I Built Resilience: Live with Kevin Hart
Actor and comedian Kevin Hart speaks to Guy about the Black Lives Matter protests and offers advice to future activists, entertainers and entrepreneurs. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Supergoop!: Holly Thaggard
In 2005, the trajectory of Holly Thaggard's life completely changed when a good friend of hers was diagnosed with skin cancer. Holly realized that most people weren't taking sunscreen seriously, so she sidelined her vocation as a harpist to dive headfirst into the unfamiliar world of SPF. After a false start trying to market her sunscreen to elementary schools, Holly pivoted to retail, hiring a publicist she could barely afford. She eventually got her products into Sephora, a success th
How I Built Resilience: Live with Troy Carter
Troy Carter, the founder of Q&A and Atom Factory, speaks to Guy about the painful events of the past few months—and especially the past two weeks—and how they've affected the music industry and him personally. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pri
How I Built Resilience: Live with Jenn Hyman
As Rent the Runway faces the economic challenges of the pandemic, co-founder Jenn Hyman is focused on recovery and empowering women's lives through clothing. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sub Pop Records: Bruce Pavitt and Jonathan Poneman
Bruce Pavitt and Jonathan Poneman were two rock-and-roll fans who met at exactly the right time and place: Seattle in the early 1980s, where a raw hybrid of metal and punk was finding its voice in dingy clubs. With borrowed money and bounced checks, the two friends started Sub Pop Records, the iconic label that launched Nirvana, defined the grunge movement, and helped transform Seattle into a mecca for music.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice
How I Built Resilience: Live with Alli Webb and Andy Puddicombe & Rich Pierson
Alli Webb, co-founder of Drybar, talks with Guy about why she believes that investing time into fashion and beauty is still worthwhile, even though many of us aren't going out much. Founders of the meditation app Headspace, Andy Puddicombe and Rich Pierson, talk about taking their business remote, and give some tips on how to approach meditation, even with an unquiet mind. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and e
How I Built Resilience: Live with Kyle Connaughton and Daniel Humm
Kyle Connaughton's restaurant has been impacted by wildfires, floods, and now, the COVID-19 pandemic. Kyle spoke with Guy about keeping SingleThread Farms afloat while giving back to his community with free meals. When Eleven Madison Park closed its doors on March 21, nobody expected chef Daniel Humm to turn the Michelin 3-star restaurant into a commissary kitchen. Daniel spoke to Guy about serving 5,000 meals daily and what the future of fine dining could look like in a post-pandemic w
reCAPTCHA and Duolingo: Luis von Ahn
In 2000, Luis von Ahn was starting his PhD in computer science when he attended a talk and happened to learn about one of Yahoo's biggest problems: automated bots were signing up for millions of free Yahoo email accounts, and generating tons of spam. Luis' idea to solve this problem became CAPTCHA, the squiggly letters we type into a website to prove we're human. He gave away that idea for free, but years later, that same idea had evolved into a new way to monetize language learning on
How I Built Resilience: Live with Sarah LaFleur
When Sarah LaFleur started M.M.LaFleur, she wanted to help women dress efficiently and comfortably for the office. Now that most of her customers are working from home, Sarah has to rethink her brand and her marketing to stay relevant. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notic
How I Built Resilience: Live with Tony Xu and Marcia Kilgore
When Tony Xu started DoorDash in 2013, he wanted to help local restaurants stay afloat by introducing them to online delivery. Today, his quest remains the same, now that DoorDash has become an essential business during the COVID-19 pandemic. Marcia Kilgore's footwear brand, FitFlop, is experiencing a downturn in sales as retail stores stay closed. However, Beauty Pie – her direct-to-consumer cosmetics brand – is thriving as the beauty industry goes digital. These conversations are exce
Jo Loves: Jo Malone CBE
As a girl in 1970s London, Jo Malone learned how to make face creams by going to work with her mom at a private skin care clinic. By the time she was in her 20's, Jo was running her own skin care and cosmetics business, which eventually grew to include bath oils, scented candles, and fragrances under the brand Jo Malone London. Jo sold the brand to Estée Lauder in 1999 and then left the business after a life-changing diagnosis. She now has a fragrance company called Jo Loves, where she
How I Built Resilience: Live with Tobias Lütke and Jon Stein
When Tobias Lütke started Shopify, he wanted to empower merchants to start small and build resilience. Tobi spoke with Guy about the relevance of those principles in 2020, as he explains the rise of Shopify sign-ups during the pandemic. Jon Stein spoke with Guy about starting Betterment in the wake of the 2008 recession, and why this economic downturn could be the perfect time to start a company. These conversations are excerpts from our How I Built Resilience series, where Guy talks on
How I Built Resilience: Live with Samin Nosrat and Alice Waters & Fanny Singer
Samin Nosrat, the author of Salt, Fat, Acid, Heat, talks with Guy about unintentionally writing the ultimate quarantine cookbook, and how she's been inspired by the camaraderie among fellow home cooks. Chez Panisse founder Alice Waters and her daughter Fanny Singer tell Guy some tips for growing a victory garden and helping local farmers stay in business. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about
Impossible Foods: Pat Brown
When he was nearly 60, Pat Brown left a dream job to pursue an ambitious mission: to create delicious meat from plants. As a biochemist, he'd become alarmed at the destructive impact of meat production on the environment, so he set out to make a burger so juicy and flavorful that even meat-lovers would crave it. After some painstaking research, Pat's team created the Impossible Burger, and famous chefs started to feature it in their restaurants. In 2019, the Impossible Whopper launched
How I Built Resilience: Live with Stewart Butterfield and Steve Holmes
Slack's co-founder Stewart Butterfield wonders what the future of work will look like for his 12 million customers. Springfree Trampoline's co-founder Steve Holmes says the company has seen a 300 percent increase in demand for its products. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy
How I Built Resilience: Live with Christina Tosi and Gary Erickson & Kit Crawford
Since March, only five of Milk Bar's 18 locations have been up and running, but founder Christina Tosi tells Guy she is determined to bring the joy of baking to the doorsteps of family, friends, and healthcare workers. Gary Erickson and Kit Crawford have donated more than 3 million Clif Bars to doctors and nurses during the COVID-19 crisis. They tell Guy about the importance of morale when running an essential business during a pandemic. These conversations are excerpts from our How I B
Cotopaxi: Davis Smith
By his mid-30's, Davis Smith had co-founded two businesses. The first ended well, but the second was such a disappointment that he wondered if he should even bother trying again. But he did. In 2014, he launched Cotopaxi, an outdoor gear company with two fluffy llamas as mascots and an expressed mission to do good in the world. The brand is now making tens of millions of dollars a year, and Davis hopes that the current pandemic will not slow its ambitions to grow and to give back genero
How I Built Resilience: Live with José Andrés
When chef José Andrés isn't running Michelin-starred restaurants, he's feeding the masses through World Central Kitchen, a nonprofit he founded that brings food to people during humanitarian crises. The COVID-19 crisis has shut down his restaurants indefinitely, but José is busier than ever leading the relief efforts of World Central Kitchen, which has served more than 3 million people to date. José talked to Guy as part of our How I Built Resilience series: weekly online conversations
Fitbit: James Park
In 2006, James Park had what he describes as a "lightning bolt" moment when he first used a Nintendo Wii. Fascinated by its motion-tracking controller, James wondered if you could take the technology out of the living room and into the streets. Three years later, he and co-founder Eric Friedman launched the Fitbit Tracker, which allowed users to track their steps and compare progress with others. Sales took off, and Fitbit dominated the wearables market until the Apple Watch came along,
How I Built Resilience: Live with Simon Sinek
Each week, Guy is hosting online conversations with founders and entrepreneurs about how they're navigating these turbulent times. Today's conversation is with Simon Sinek, whose books about business — including "Start with Why," and "The Infinite Game" — offer guidance to founders that is especially timely right now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Brooklinen: Vicki and Rich Fulop
On the first day of their Vegas vacation in 2012, Rich and Vicki Fulop sat down on their hotel bed and immediately had the same thought: "These sheets are really nice!" The fabric was the perfect blend of cool, crisp, and soft, but the sheets turned out to be way too expensive to buy. So, Vicki and Rich wondered if it was possible to make high-end linen at reasonable prices; linen that would appeal to a younger market, "not just our moms." After many stumbles, they built Brooklinen into
How I Built Resilience: Live with David Neeleman and Tristan Walker
Each week, Guy will be hosting brief online conversations with founders and members of the How I Built This community about how they're navigating these uncertain times. This past week, Guy spoke with two former guests: David Neeleman of JetBlue Airways, and Tristan Walker of Walker & Company. David described how Azul Airlines, his Brazil-based company, has been directly impacted by the COVID-19 crisis, and Tristan explained how he's innovating from home.
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Sweetgreen: Nicolas Jammet and Jonathan Neman
Nicolas Jammet and Jonathan Neman met at Georgetown University in 2003 and quickly bonded over their frustration at the lack of healthy food on campus. So during their senior year, along with a third friend, Nathaniel Ru, they decided to open a 500 square-foot restaurant serving fresh salads made with organic produce. They had no idea what they were doing and almost ran out of money five months in. But today, Sweetgreen has over 100 locations, and is using new technology to re-imagine t
How I Built Resilience: Live with Susan Griffin-Black
Each week, Guy will be hosting brief online conversations with founders and members of the How I Built This community about how they're navigating these uncertain times. This past Friday, Guy spoke with Susan Griffin-Black, founder of EO Products. Susan's company has made a full pivot by only producing hand sanitizer and hand soap from their facilities in San Rafael, California. As she continues to run her business, Susan told Guy about protecting her employees while trying to make enou
S'well: Sarah Kauss
In 2009, Sarah Kauss had a well-paying job in real estate development, but she was itching to do something more. On a hike in Tucson with her mom, she got an idea for a business while swigging warm water from a metal thermos: why not design a water bottle that kept cold things cold and hot things hot, but was also beautiful to look at? Just six years after launch, S'well reportedly made $100 million; but today, Sarah is especially focused on how the brand can help eliminate plastic wast
How I Built Resilience: Live with Jeni Britton Bauer
Each week, Guy will be hosting brief online conversations with founders and members of the How I Built This community about how they're navigating these uncertain times. This past Friday, Guy spoke with Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams. Jeni's company battled a Listeria outbreak in 2015 that almost broke her business, but she bounced back stronger than ever and is confident her company will survive this crisis, too.See Privacy Policy at https://art19.com/privacy
Sierra Nevada Brewing Company: Ken Grossman
Ken Grossman was experimenting with beer before he was old enough to buy it. As a high school student in the late 1960s, he bought his first home brewing kit and mixed the ingredients in a bucket, hiding his early batches from his mother. About ten years later, before most Americans knew what craft beer was, Ken decided to build a brewery in Chico, California. With $50,000, a few piles of scrap metal and some hand-me-down dairy tanks, Ken and his partner built Sierra Nevada Brewing Comp
Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)
In the mid-1970s two childhood friends, Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington, Vermont. Their quirky little shop packaged and sold unusual flavors like Honey Coffee, Mocha Walnut, and Mint with Oreo Cookies. In 1981, the regional brand spread across the country after Time magazine called it the "best ice cream in America." Today, Ben & Jerry's is one of the top selling ice cream brands in the world. And, like the original founders, the company do
Birchbox: Katia Beauchamp
When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty in
Live From The HIBT Summit: Stacy Madison of Stacy's Pita Chips
Our ninth episode from the 2019 How I Built This Summit features Stacy Madison, co-founder of Stacy's Pita Chips. In this live conversation with Guy, Stacy explains how pita chips became a passion--even though they didn't start out that way. We'll be releasing one more episode from the Summit in the next few weeks, so keep checking your podcast feed.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Stripe: Patrick and John Collison (2018)
Brothers Patrick and John Collison founded and sold their first company before they turned 20. They created software to help eBay users manage inventory online, which set them on a path to help make e-commerce frictionless. Today, John and Patrick are the founders of Stripe, a software company that used just a few lines of code to power the payment system of companies like Lyft, Warby Parker, and Target. PLUS in our post-script "How You Built That," we check back with Kirby Erdely, who
Video Artist: Casey Neistat
When Casey Neistat was a teenager, the odds were against him; he had dropped out of high school, was washing dishes to pay rent, and was a father by age 17. But he eventually scraped together enough money to buy a camera and an iMac, and began churning out short films that went viral even before YouTube took off. Despite having to start his career over several times – Casey Neistat became a brand name in social media and advertising, and is now one of the biggest names on YouTube, with
Live From The HIBT Summit: Jeni Britton Bauer of Jeni's Splendid Ice Creams
Our eighth episode from the 2019 How I Built This Summit features Jeni Britton Bauer, the founder of Jeni's Splendid Ice Creams. In this live conversation with Guy, Jeni talks about maintaining authenticity while growing her company, and how Columbus, Ohio played a key role in her company's success. We'll be releasing a few more episodes from the Summit, so keep checking your podcast feed.
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Lululemon Athletica: Chip Wilson (2018)
After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS in our post-script "How You Built That," we check back with Kate Westervelt who took an overwhelming experience and tur
Eventbrite: Julia Hartz
In the early 2000s, Julia Hartz was helping develop TV shows for MTV and FX Networks, and seemed headed for a promising career in television. All of that changed in 2003 when she went to a wedding and found herself sitting next to a serial entrepreneur named Kevin. They started dating, and Julia eventually quit her job and joined Kevin in the Bay Area. In 2006 they married, and co-founded the online ticketing service Eventbrite out of a warehouse closet. 14 years after launch, Eventbrit
Live From The HIBT Summit: David Neeleman of JetBlue Airways
Our seventh episode from the 2019 How I Built This Summit features David Neeleman, the founder of JetBlue Airways. In this live conversation with Guy, David talks about the benefits of having ADD, and why he thinks it's important to talk to the passengers on his airlines. We'll be releasing a few more episodes from the Summit, so keep checking your podcast feed.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Panera Bread/Au Bon Pain: Ron Shaich (2018)
In the early 1980s, Ron Shaich bought a small, struggling Boston bakery chain called Au Bon Pain, and built it out to 250 locations nationwide. Ron then saw an opportunity to build something even bigger: Panera Bread. It was the start of "fast casual" – a new kind of eating experience, between fast food and restaurant dining. Today, Panera Bread has over 2,000 stores, and $5 billion in annual sales. PLUS, for our postscript "How You Built That," we check back with Lisa Dalton, who turne
M.M.LaFleur: Sarah LaFleur
When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers
Live From The HIBT Summit: Stewart Butterfield
Our sixth episode from the 2019 How I Built This Summit features Stewart Butterfield, the co-founder of Flickr and Slack. Both companies emerged out of failure. In this live conversation with Guy, Stewart describes how he pivoted from two unsuccessful video games into two multi-million dollar brands. We'll be releasing a few more episodes from the HIBT Summit over the next few weeks, so keep checking your podcast feed.See Privacy Policy at https://art19.com/privacy and California Privac
Wikipedia: Jimmy Wales (2018)
During the dot-com boom of the late 1990s, Jimmy Wales was running an internet search company. That's when he began to experiment with the idea of an online encyclopedia. In 2001, Wales launched Wikipedia, a website where thousands of community members could contribute, edit, and monitor content on just about anything. Today, the non-profit has stayed true to its open source roots and is one of the ten most visited websites in the world. PLUS in our post-script "How You Built That," we
Happy Family Organics: Shazi Visram
While she was a student at business school, Shazi Visram ran into an old friend-- a new mother of twins. The friend confided she felt like a bad mom because she had no time to make her kids healthy meals. That gave Shazi her initial idea: why not make organic pureed baby food, and sell it frozen instead of jarred? People told her she was crazy to take on Gerber, but she convinced dozens of friends and family to invest in Happy Baby. 15 years later, the brand is known as Happy Family O
Spindrift: Bill Creelman
Bill Creelman graduated from college in 1996 with a business plan — to sell smoked fish from Nantucket. But over time, that idea morphed unpredictably into a brand that sold cocktail seasonings and supplies. After selling that company to liquor giant Diageo, Bill wanted to stay in the beverage industry. As a way of kicking his Diet Coke habit, he started making sparkling water with a fresh squeeze of lemon or grapefruit. That deceptively simple idea grew into Spindrift, a beverage that
Live From The HIBT Summit: Marcia Kilgore
Our fifth episode from the 2019 How I Built This Summit features serial entrepreneur Marcia Kilgore, founder of Bliss, FitFlop, BeautyPie and more. The animating question behind all of Marcia's business ideas is 'So What?'— if she can't answer it, she doesn't pursue it. We'll be releasing more episodes from the HIBT Summit over the next few weeks, so keep checking your podcast feed!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy
Dell Computers: Michael Dell (2018)
Before it became fashionable to start a tech company in your dorm room, Michael Dell did exactly that. In 1983, he began selling upgrade kits for PC's out of his dorm at UT Austin. A few months later he dropped out of school to focus full time on the PC business. At age of 27, he became the youngest CEO to head a Fortune 500 company. Today, Dell has sold roughly 700 million computers. PLUS in our post-script "How You Built That," we check back with Vanessa and Casey White, who turned th
Chicken Salad Chick: Stacy Brown (2018)
For many of us, chicken salad is just another sandwich filling, but Stacy Brown turned it into a $75 million business. In 2007, she was a divorced mother of three looking for a way to make ends meet. So she started making chicken salad in her kitchen and selling it out of a basket, door-to-door. She eventually turned that home operation into Chicken Salad Chick, a chain that now has close to 150 locations in the U.S. PLUS in our post-script "How You Built That," we check back with Ofer
Live From The HIBT Summit: Tariq Farid Of Edible Arrangements
Our fourth episode from the 2019 How I Built This Summit features Tariq Farid, founder of Edible Arrangements. In a live conversation with Guy, Tariq talks about flowers, fruit, and family—and how he wouldn't be where he is without the sacrifices and support of the people he loves the most. We'll be releasing more episodes from the Summit in the new year, so keep checking your podcast feed!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com
Steve Madden: Steve Madden (2018)
Steve Madden fell in love with the shoe business in the 1970's, when he sold platform shoes at a neighborhood store in Long Island, New York; that was in high school. About 15 years later, he struck out on his own, designing and selling shoes with a high-end look at affordable prices. As his business—and his ambitions—began to grow, he got involved in a securities fraud scheme and wound up serving two and-a-half years in prison. In 2005, he returned to Steve Madden, where he helped the
Live From The HIBT Summit: Kevin Systrom & Mike Krieger Of Instagram
Our third live episode from the 2019 How I Built This Summit features Kevin Systrom and Mike Krieger, co-founders of Instagram. They talk to Guy about what they've been doing since they stepped down from the company, and whether they think social media can still help make a kinder world. In the new year, we'll release more episodes from the HIBT Summit, so keep checking your podcast feed!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/p
Tate's Bake Shop: Kathleen King
Kathleen King was 11 years old when she started baking cookies to sell at her family's farm stand on Long Island. After college, she opened a small bake shop, and eventually started selling her cookies to gourmet grocery stores in Manhattan. But after twenty years of running a small business, she wanted more time for herself. She brought in two partners to grow sales, but the partnership was a disaster – and after bitter lawsuits, Kathleen was forced to start over from scratch. 18 years
Live From The HIBT Summit: Troy Carter
Our second episode from the 2019 How I Built This Summit features founder and investor Troy Carter, who re-started his career in the music business after becoming Lady Gaga's manager. In a live conversation with Guy, he offers advice on staying hungry, being humble, and admitting when you don't know the answer. Every Thursday through the new year, we'll release new episodes from the HIBT Summit, so keep checking your podcast feed!See Privacy Policy at https://art19.com/privacy and Calif
Minted: Mariam Naficy (2018)
In 2000, Mariam Naficy sold her first company, an online cosmetics store called Eve.com, for $110 million. Several years later, she got the entrepreneurial itch once again: she founded Minted.com, an online stationery store that solicits designs from artists all over the world. Today Minted is one of the biggest crowdsourcing platforms on the Internet. PLUS in our post-script "How You Built That," we check back with Christopher Rannefors who created BatBnB, a sleek wooden box that hang
Live From The HIBT Summit: Sara Blakely Of Spanx
Our first episode from the 2019 How I Built This Summit features Sara Blakely, founder of Spanx. In front of a live audience, she tells Guy how she stayed confident in the earliest days of building the business, and why one day she still wound up sobbing on the floor of Office Depot. Every Thursday through the new year, we'll release new episodes from the HIBT Summit, so keep checking your podcast feed!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at http
Live Episode! OtterBox: Curt Richardson
In the 1980s and 90s, Curt Richardson started making simple plastic boxes in his garage in Fort Collins, Colorado. They were originally designed to keep small items dry while you're fishing or skiing, and Curt and his wife Nancy called them "Otter Boxes." But after the launch of the Blackberry and the iPod, Curt started tailoring the boxes to fit and protect the breakable devices – and OtterBox evolved from an outdoor goods supplier into a company tightly adhered to the tech industry. W
Outdoor Voices: Tyler Haney
In 2013, Tyler Haney was a 24-year-old graduate of the Parsons School of Design in New York. One day on a jog, she realized that her workout outfits looked, and felt, like they were made for competitive athletes. Tyler envisioned a brand of athletic wear for more everyday activities, like walking the dog or hiking with friends. She launched Outdoor Voices and she got her two-piece "kit" — a crop top and leggings – into a few specialty boutiques. Soon afterward, her brand made it into J.
Remembering Jake Burton Carpenter
The founder of Burton Snowboards, Jake Burton Carpenter, has died. He was 65 years old. We are grateful that Jake shared his story with us in 2017 and we are republishing it as a tribute to his life and career in which he elevated snowboarding into an international sport. In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded and whittled stacks
Crate & Barrel: Gordon Segal (2017)
In 1962, Gordon Segal—with his wife Carole—opened a scrappy Chicago shop called Crate & Barrel. That store turned into a housewares empire that has shaped the way Americans furnish their homes. PLUS in our post-script "How You Built That," we check back with Ashlin Cook, whose love for dogs inspired her to create Winnie Lou: a Colorado business that sells healthy dog treats.
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Evite: Selina Tobaccowala
At the height of the first dot-com boom, Selina Tobaccowala and college friend Al Lieb were determined to start a tech company. After a few false starts, they landed on the idea for Evite—an on-line invitation business that within its first year, attracted a million followers and $37 million in investment. When the tech bubble burst, Selina and Al were forced to lay off dozens of employees before selling Evite in 2001. But the company has survived to this day, and Selina remains a role
Live Episode! Luke's Lobster: Luke Holden and Ben Conniff
Luke Holden grew up in Maine, working on lobster boats and in his father's lobster processing plant. But his parents pushed him to find a more stable career, so after college, he moved to New York and got a job in finance. One of the things he missed most about home was lobster rolls, so he decided to open his own lobster shack as a side project. Luke posted an ad on Craigslist looking for help, and linked up with Ben Conniff, a history major with a passion for food but no restaurant ex
FUBU: Daymond John (2018)
Daymond John grew up during the 1980s in the heart of hip hop culture: Hollis, Queens. In his early 20s, he was working at Red Lobster and trying to figure out how to start a business. Eventually, he stumbled on the idea of making clothes for fans of rap music. In 1992, he started FUBU (For Us By Us) and began selling hats outside of a local mall. Three years later, FUBU was bringing in $350 million in sales. Today, he's a judge on Shark Tank, and a motivational speaker and author. PLUS
LÄRABAR: Lara Merriken (2018)
In 2000, Lara Merriken was 32, recently divorced, and without a job when she decided to make energy bars by mixing cherries, dates, and almonds in her Cuisinart. Eventually, she perfected the recipe and launched her company: LÄRABAR. After just two years, the company was bringing in millions in revenue. In 2008, she sold to General Mills, but stayed on to help grow LÄRABAR into one of the biggest energy bar brands in the U.S. PLUS in our post-script "How You Built That," we check back w
Gimlet Media: Alex Blumberg and Matt Lieber
Alex Blumberg made his early career by helping build two of the most successful shows in radio and podcasting: Planet Money and This American Life. In 2014, convinced that podcasts could make money, he walked away from the safe umbrella of public media to start a new media company with co-founder Matt Lieber. Every doubt, triumph and humiliation of building the business was documented on the podcast Startup, which included the back-and-forth over how the company got its name: Gimlet. Ma
Live Episode! Milk Bar: Christina Tosi
For Christina Tosi, baking wasn't just a delicious childhood hobby – it was a daily creative outlet and a way to blow off steam. After college, she went to culinary school and honed her pastry technique at high-end restaurants in NYC. But she also craved the opportunity to make unfussy, nostalgic desserts like the ones she grew up eating. So in 2008, Christina opened her first Milk Bar bakery in the East Village, with the help of her mentor, Momofuku chef David Chang. Soon, people from
The Knot: Carley Roney & David Liu (2018)
When Carley Roney and David Liu got married, they had a seat-of-the-pants celebration on a sweltering Washington rooftop. They never planned to go into the wedding business, but soon saw an opportunity in the market for a fresh approach to wedding planning. In 1996, they founded The Knot, a website with an irreverent attitude about "the big day." The Knot weathered the dot.com bust, a stock market meltdown, and eventually grew into the lifestyle brand XO Group, valued at $500 million. P
Live Episode! Walker & Company: Tristan Walker
The very first time Tristan Walker shaved, he woke up the next morning with razor bumps all over his face. "I was like, what is this?" he remembers saying. "I am never shaving again—ever." He soon discovered that like him, many men of color were frustrated by the lack of shaving products for coarse or curly hair. Fifteen years after that first disastrous shave, and after countless meetings with doubtful investors, Tristan launched Bevel, a subscription shaving system built around a sing
Headspace: Andy Puddicombe and Rich Pierson
Andy Puddicombe is not your typical entrepreneur – in his early twenties, he gave away everything he owned to train as a Buddhist monk. But after ten years, he decided he wanted to bring the benefits of his meditation techniques to more people. While running a meditation clinic in London, Andy met Rich Pierson, who had burned out on his job at a high-powered London ad agency. Together, they founded Headspace in 2010. Nine years later, Headspace's guided meditation app has users in 190 c
Stitch Fix: Katrina Lake (2018)
In 2010, Katrina Lake recruited 20 friends for an experiment: she wanted to see if she could choose clothes for them that accurately matched their style and personality. That idea sparked Stitch Fix, an online personal shopping service that aims to take the guesswork out of shopping. Today, it has about three million customers and brings in more than a billion dollars in annual revenue. PLUS in our postscript "How You Built That," we check back with Justin Li, who created wearable equip
Dippin' Dots: Curt Jones
In the late 1980s, Curt Jones was working in a Kentucky lab, using liquid nitrogen to flash-freeze animal feed. He wondered if he could re-invigorate his favorite dessert by pouring droplets of ice cream into a vat of liquid nitrogen and – voila! – out came cold and creamy pellets that he soon branded Dippin' Dots. The novelty treat spread to fairs, stadiums and shopping malls, and eventually grew into a multi-million dollar brand. But a few years ago, Curt was forced to walk away after
The Life Is Good Company: Bert and John Jacobs
In the late 80s, brothers Bert and John Jacobs were living as nomads, traveling from college to college selling t-shirts out of their van. It wasn't a sustainable living – until one day, they created a new design. It was a simple sketch of a grinning face, with three words printed underneath: Life Is Good. The optimistic message was deeply personal to the brothers, who grew up in what they describe as a dysfunctional home – and it also resonated with customers, who started buying Life I
Aden + Anais: Raegan Moya-Jones (2019)
Cotton muslin baby blankets are commonplace in Australia, where Raegan Moya-Jones grew up. But when she started a new life and family in NYC, she couldn't find them anywhere. So in 2006, she started the baby blanket company Aden + Anais, which now makes more than $100 million in annual revenue. We first ran this episode in 2017 – but about a year later, Raegan's role as leader and co-founder took a dramatic turn. She fills Guy in on what happened in this special updated episode. PLUS in
Stonyfield Yogurt: Gary Hirshberg (2017)
In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," we check back with Carin Luna-Ostaseski, who became the first American woman to start a Scotch whisky company after she create
Serial Entrepreneur: Marcia Kilgore (2018)
After high school, Marcia Kilgore moved to New York City with $300 in her pocket and no real plan. One step at a time, she became a successful serial entrepreneur. First, she used her high school bodybuilding experience to find work as a personal trainer. Then she taught herself to give facials, and eventually started her own spa and skincare line, Bliss. The spa became so popular that it was booked months in advance with a list of celebrity clientele. After selling her shares in Bliss,
Shopify: Tobias Lütke
In 2004, German programmer Tobias Lütke was living in Ottawa with his girlfriend. An avid snowboarder, he wanted to launch an online snowboard shop, but found the e-commerce software available at the time to be clunky and expensive. So he decided to write his own e-commerce software. After he launched his online snowboard business, called Snowdevil, other online merchants were so impressed with what he built that they started asking to license Tobi's software to run their own stores. To
Live Episode! Angie's BOOMCHICKAPOP: Angie & Dan Bastian
Angie and Dan Bastian weren't trying to disrupt an industry or build a massive company – they just wanted to put aside some money for their kids' college fund. In 2001, Dan stumbled across an internet ad touting kettle corn as a lucrative side-business, so he and Angie decided to take the plunge, investing $10,000 in equipment. At first, they popped kettle corn in front of local supermarkets in the Twin Cities and at Minnesota Vikings games. Eventually, they moved indoors to Trader Joe'
Dyson: James Dyson (2018)
In 1979, James Dyson had an idea for a new vacuum cleaner — one that didn't use bags. It took him five years to perfect the design, building more than 5,000 prototypes in his backyard shed. He then tried to convince the big vacuum brands to license his invention, but most wouldn't even take his calls. Eventually, he started his own company. Today, Dyson is one of the best-selling vacuum brands in the world, and James Dyson is a billionaire. PLUS for our postscript "How You Built That,"
EO Products: Susan Griffin-Black & Brad Black
In the early 1990s, Susan Griffin-Black was working for Esprit in San Francisco. On a business trip to London, she walked into a Covent Garden apothecary shop, picked up a bottle of lavender oil and took a whiff. The aroma — "like being in a beautiful garden" — literally changed her life. That was the inspiration to develop her own line of essential oil products. For 15 years, she and her husband and co-founder Brad Black barely scraped by, but the business eventually thrived. And thoug
Teach For America: Wendy Kopp (2017)
In 1989, college senior Wendy Kopp was trying to figure out how to improve public education in the US. For her senior thesis, she proposed creating a national teaching corps that would recruit recent college grads to teach in needy schools. One year later, she launched the nonprofit, Teach for America. Today, TFA has close to 60,000 alumni and continues to place thousands of teachers across the country. PLUS in our postscript "How You Built That," we check back with 19-year-old CEO Abby
Dave's Killer Bread: Dave Dahl
Dave Dahl's entrepreneurial journey began in prison. In 1987, he was addicted to drugs and incarcerated for home burglary. For 15 years he bounced from one sentence to the next. But in the mid-2000s, Dave returned to his family bakery where he was inspired to make bread – organic, nutty, and slightly sweet. He sold the loaves at farmers markets and shared his story of recovery on the package – a branding decision that attracted fans and media attention. In 2015, the Dahl family sold the
Yelp: Jeremy Stoppelman
In 2004, two former Paypal engineers, Jeremy Stoppelman and Russ Simmons, were spit-balling new internet ideas. Out of their brainstorm came a site where you would email your friends asking for local business recommendations. The launch was a flop, but they discovered that people seemed to enjoy writing reviews not just for friends, but for the general public. Fifteen years later, Yelp is a publicly traded company with more than 4,000 employees and over 140 million monthly visitors. PLU
Chesapeake Bay Candle: Mei Xu (2017)
Twenty-five years ago, after Mei Xu emigrated from China to the U.S., she loved going to Bloomingdale's to gaze at their housewares. She eventually started making candles in her basement with Campbell's Soup cans, an experiment that led to the multi-million dollar company Chesapeake Bay Candle. PLUS in our postscript "How You Built That," we check back with Dan Kurzrock and Jordan Schwartz, who turned up-cycled beer grain into a snack bar called ReGrained.
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Allbirds: Tim Brown & Joey Zwillinger
Growing up, Tim Brown discovered he was very good at two things: design and soccer. While playing professional soccer in New Zealand, he was turned off by the flashy logos on most athletic gear. He started making simple canvas shoes for his teammates, but soon discovered a better material: soft merino wool from his country's plentiful sheep. Meanwhile, on the other side of the world, his future business partner Joey Zwillinger was frustrated that most companies lacked a genuine commitme
Live Episode! Tofurky: Seth Tibbott
Seth Tibbott may be the only founder in the world who grew his business while living in a barn, a teepee, and a treehouse. His off-the-grid lifestyle helped him save money as he started to sell tempeh, a protein made of fermented soybeans. Throughout the 1980s he barely scraped by, but things took a turn in 1995, when he discovered a stuffed tofu roast made in Portland, Oregon. Knowing vegetarians had few options at Thanksgiving, Seth named the roast Tofurky and started selling it at co
Stacy's Pita Chips: Stacy Madison
In the 1990's, Stacy Madison and her boyfriend Mark Andrus were selling pita sandwiches from a converted hot dog cart in Boston. They decided to bake the leftover pita into chips, adding a dash of parmesan or cinnamon-sugar. At first they handed them out for free, but soon discovered that people were happy to pay for them. So they eventually decided to leave the sandwich cart behind and launch Stacy's Pita Chips. They hoped the brand might grow into a modest regional business—but it kep
Zappos: Tony Hsieh (2017)
Computer scientist Tony Hsieh made millions off the dot-com boom. But he didn't make his mark until he built Zappos — a customer service company that "happens to sell shoes." Now Zappos is worth over a billion dollars and known for its completely unorthodox management style. PLUS in our postscript "How You Built That," we check back with Mike Bolos and Jason Grohowski, who brought the office desk closer to the light by creating Deskview, a portable desk that attaches to a sheer window w
Belkin International: Chet Pipkin
Chet Pipkin was the kind of kid who loved to take things apart and put them back together. As a young man in the early 1980s, he started hanging out in mom-and-pop computer shops, where he realized he could meet a growing need by selling the cables that connect computers to printers. That simple idea became the main ingredient in Chet's secret sauce: instead of making his own computers, he would make the accessories needed to make them work. Belkin International eventually grew into a m
Framebridge: Susan Tynan (2017)
Susan Tynan's experience in the ephemeral e-market of LivingSocial made her want to start a business that she could touch and feel. After being charged $1600 to frame four posters at her local framing store, she decided to create a mail-order framing company that offers fewer designs at lower prices. Framebridge is now five years old and still feeling growing pains, but is slowly reshaping the rules of a rigid industry. PLUS in our postscript "How You Built That," we check back with Le
Live Episode! Peloton: John Foley
John Foley started climbing the rungs of the corporate ladder at a young age, first as a fast food server and eventually as an e-commerce executive. Still, at 40, he couldn't climb out of bed fast enough to make it to his favorite spin class. John couldn't understand why there wasn't a way to bring the intensity and motivation of a boutique fitness class into the home. Having never worked in the exercise industry, he teamed up with a few friends to create a high-tech stationary bicycle
Bumble: Whitney Wolfe (2017)
At age 22, Whitney Wolfe helped launch Tinder, one of the world's most popular dating apps. But a few years later, she left Tinder and filed a lawsuit against the company alleging sexual harassment. The ensuing attention from the media – and cyberbullying from strangers – prompted her to launch Bumble, a dating app where women make the first move. Today, the Bumble app has been downloaded close to 30 million times. PLUS in our postscript "How You Built That," we check back with Michael
Men's Wearhouse: George Zimmer
In 1970, George Zimmer was a college graduate with no real job prospects and little direction. That's when his father, an executive at a boy's clothing company, asked him to go on an important business trip to Asia. It was that trip that propelled him into the world of men's apparel. In 1973, the first Men's Wearhouse opened in Houston with little fanfare. But by the mid-80s, George Zimmer managed to carve out a distinct niche in the market – a place where men could buy a good quality s
Chez Panisse: Alice Waters
In the 1960s, Alice Waters studied abroad in France – and discovered a culinary world far from the processed food popular in America. When she returned to California, she tried to find restaurants to recreate her experiences abroad, but she couldn't. In 1971, she opened a small restaurant in Berkeley called Chez Panisse, where she focused on serving fresh, local ingredients. Just a few years later, Chez Panisse was named one of the best restaurants in America, and became one of the hott
Springfree Trampoline: Keith Alexander & Steve Holmes
In the late 1980s, a New Zealand engineer named Keith Alexander wanted to buy a trampoline for his kids. After his wife said trampolines were too dangerous, Keith set out to design his own — a safer trampoline, without metal springs. He tinkered with and perfected the design over the course of a decade. But he was daunted by the challenge of bringing his invention to market — and he almost gave up. At that point Steve Holmes, a Canadian businessman, bought the patent to Keith's trampoli
Compaq Computers: Rod Canion (2019)
In 1981, engineer Rod Canion left Texas Instruments and co-founded Compaq, which created the first IBM-compatible personal computer. This opened the door to an entire industry of PCs that could run the same software. PLUS for our postscript "How You Built That," we check back in with Danica Lause, who turned a knitting hobby into Peekaboos Ponytail Hats: knit caps with strategically placed holes for a ponytail or bun. (Original broadcast date: May 22, 2017).
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Away: Jen Rubio
In early 2015, Jen Rubio was racing through an airport to catch a flight when her suitcase broke, leaving a trail of clothing behind her. She tried to replace it with a stylish, durable, affordable suitcase — but she couldn't find one. So she decided to create her own. In less than a year, Jen and her co-founder Steph Korey raised $2.5 million to build their dream travel brand: a line of sleek, direct-to-consumer suitcases simply called Away. Jen's hunch that the brand would emotionally
Logic: Logic & Chris Zarou
In 2010, Logic the rapper, born as Sir Robert Bryson Hall II, released his first official mixtape titled "Young, Broke & Infamous." At 20 years old, Logic certainly was young and broke, and while crashing on a friend's couch, he poured himself into his music. Logic's career could have fizzled if it wasn't for Chris Zarou, a young college athlete-turned-manager who had no more experience in the music business than Logic. Undeterred, the two decided to work together, continuing to use fre
Squarespace: Anthony Casalena
Like many classic technology stories, Squarespace started in a college dorm room. In 2003, 21-year-old Anthony Casalena created a website-building tool for himself. But after hearing some positive feedback from friends, he decided to put the tool online and start a business. For years, Anthony ran Squarespace almost entirely on his own but the stress took a toll and he reached the limits of what he could accomplish by himself. The journey to hiring a staff and scaling the company had it
Eileen Fisher: Eileen Fisher (2017)
In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity. Within three weeks, she came up with 12 pieces, a logo, and a name: Eileen Fisher. Today, the Eileen Fisher brand is still known for its elegant and minimalist designs, but it has grown to more than 60 locations and makes over $300 million in annual revenue. PLUS in our postscript "How You Built T
Burt's Bees: Roxanne Quimby
In the 1970s, Roxanne Quimby was trying to live a simpler life – one that rejected the pursuit of material comforts. She moved to Maine, built a cabin in the woods, and lived off the grid. By the mid-80s, she met a recluse beekeeper named Burt Shavitz and offered to help him tend to his bees. As partners, Roxanne and Burt soon began selling their "Pure Maine Honey" at local markets, which evolved into candles made out of beeswax, and eventually lip balm and skin care products. Today Bur
TOMS: Blake Mycoskie (2019)
Blake Mycoskie started and sold four businesses before age 30. But only in Argentina did he discover the idea he'd want to pursue long term. After seeing a shoe drive for children, he came up with TOMS — part shoe business, part philanthropy. PLUS for our postscript "How You Built That," we check back in with Dillon Hill, who built Gamers Gift to help bedbound and disabled patients enjoy a wide range of places and experiences through virtual reality.
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JetBlue Airways: David Neeleman
In the mid-90s, David Neeleman wanted to launch a new airline. He had already co-created a regional airline out of Salt Lake City that was acquired by Southwest. And despite his admiration of Southwest's business model, Neeleman felt there was a market for a different kind of budget airline. He envisioned flights to cities other budget airlines avoided and excellent customer service, with high-tech amenities. In 2000, he launched JetBlue and in its first year, the company flew over 1 mi
Canva: Melanie Perkins
When she was just 19 years old, Melanie Perkins dreamt of transforming the graphic design and publishing industries. But she started small, launching a site to make yearbook design simpler and more collaborative. Her success with that first venture — and an unexpected meeting with a VC investor — eventually landed her the backing to pursue her original idea, and the chance to take on software industry titans like Adobe and Microsoft. Today, Melanie's online design platform Canva is val
Bonobos: Andy Dunn
When Andy Dunn was in business school, his housemate Brian Spaly created a new type of men's pants: stylish, tailored trousers that fit well in both the hips and thighs. Together, they started the men's clothing company Bonobos, which became an instant hit due to the pants' signature flair and innovative e-commerce experience. But within a few years, Andy hit challenging roadblocks, including a struggle with depression and a falling-out with his co-founder and friend. Despite many momen
Five Guys: Jerry Murrell (2019)
Jerry Murrell's mother used to tell him, you can always make money if you know how to make a good burger. In 1986 — after failing at a number of business ideas — Murrell opened a tiny burger joint in Northern Virginia with his four sons. Five Guys now has more than 1,500 locations worldwide and is one of the fastest growing restaurant chains in America. PLUS for our postscript "How You Built That," we check back in with Hannah England, who turned a common parenting problem into Wash. It
SoulCycle: Julie Rice & Elizabeth Cutler
Before Elizabeth Cutler and Julie Rice met, they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved, and each of them wanted to change that. A fitness instructor introduced them over lunch in 2005, and before the meal was done they were set on opening a stationary bike studio, with a chic and aspirational vibe. A few months later, the first SoulCycle opened in upper Manhattan. Today, SoulCycle has cultivated a near-tribal devotion among its c
Remembering Herb Kelleher
The co-founder and former CEO of Southwest Airlines, Herb Kelleher, has died. He was 87. We are grateful Herb shared his story with us in 2016. We are republishing it as a tribute to his life and career, in which he transformed the US airline industry. More than 50 years ago, competitors sued to keep Herb Kelleher's new airline grounded. After a 3-year court fight, the first plane took off from Dallas. Today Southwest Airlines is the country's largest domestic airline.
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Kickstarter: Perry Chen (2018)
In the early 2000s, Perry Chen was trying to put on a concert in New Orleans when he thought, what if fans could fund this in advance? His idea didn't work at the time, but he and his co-founders spent the next eight years refining the concept of crowdfunding creative projects. Today Kickstarter has funded over 155,000 projects worldwide. PLUS for our postscript "How You Built That," we check back in with Dustin Hogard who co-designed a survival belt that's full of tiny gadgets and thin
The Chipmunks: Ross Bagdasarian Jr. & Janice Karman (2017)
Years after his father created a hit singing group of anthropomorphic rodents called The Chipmunks, Ross Bagdasarian Jr. made it his mission to revive his dad's beloved characters. Over the last 40 years, Ross Jr. and his wife Janice have built The Chipmunks into a billion dollar media franchise – run out of their home in Santa Barbara, California. PLUS for our postscript "How You Built That," we check back in with Alexander Van Dewark, who created a portable mat that helps people mix c
Lisa Price Of Carol's Daughter At The HIBT Summit
It's our final episode in our series from this year's How I Built This Summit! Today, we're featuring Lisa Price of the beauty brand Carol's Daughter. When Lisa sat down with Guy Raz in October, she described how her business expanded well beyond her Brooklyn kitchen. As it grew, she decided "not to sit at the head of the table," and deferred to the experts. She later came to regret that.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/p
Live Episode! Dollar Shave Club: Michael Dubin
At the end of 2010, Michael Dubin was working in marketing when he met a guy named Mark Levine at a holiday party. Mark was looking for ideas to get rid of a massive pile of razors he had sitting in a California warehouse. Michael's spontaneous idea for an internet razor subscription service grew into Dollar Shave Club, and his background in improv helped him make a viral video to generate buzz for the new brand. Just five years after launch, Unilever acquired Dollar Shave Club for a re
Stitch Fix's Katrina Lake At The HIBT Summit
Today we have another live episode from the How I Built This Summit, featuring Katrina Lake of Stitch Fix. Katrina sat down with Guy Raz in front of a live audience in San Francisco in October to discuss building culture at a billion-dollar company, and why it's important – even for the CEO – to "rehire" yourself every year. We have one more episode from the Summit coming up next Thursday; stay tuned for Guy's conversation with Lisa Price of Carol's Daughter.See Privacy Policy at https:
Burton Snowboards: Jake Carpenter (2017)
In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded and whittled stacks of wood, trying to create the perfect ride. He eventually helped launch an entirely new sport, while building the largest snowboard brand in the world. PLUS for our postscript "How You Built That," we check back in with Jane Och, who solved the problem of guacamole turnin
Airbnb's Joe Gebbia At The HIBT Summit
Next in our series of episodes from the How I Built This Summit: Joe Gebbia, co-founder of Airbnb. Joe sat down with Guy Raz in front of a live audience in San Francisco, and talked about why he and his co-founders pursued their idea despite overwhelming feedback that it would never work. We're publishing another two episodes from the Summit – so keep checking your podcast feed every Thursday.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.
ActOne Group: Janice Bryant Howroyd
In the late 1970s Janice Bryant Howroyd moved to Los Angeles and began temping as a secretary. She soon realized there were many other young people in situations similar to hers. So with $1,500 in her pocket, Janice rented an office in Beverly Hills and created the staffing company ACT-1. Today, ActOne Group is an international workforce management company, making Janice Bryant Howroyd the first African-American woman to own a billion-dollar business. PLUS in our postscript "How You Bui
Lyft's John Zimmer At The HIBT Summit
Next up in our series of episodes from the How I Built This Summit: John Zimmer, co-founder of Lyft. John sat down with Guy Raz in front of a live audience in San Francisco last month to talk about Lyft's visions for the future of transportation – and their fierce competition with Uber. Coming up next month: three more episodes from the Summit – so keep checking your podcast feed every Thursday.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art1
Live Episode! Glossier: Emily Weiss
In 2010, while working as a fashion assistant at Vogue, Emily Weiss started a beauty blog called Into The Gloss. She quickly attracted a following of devoted readers hooked on the blog's intimate snapshots of style makers' beauty routines. Within a few years, Emily realized her readers were hungry for a new beauty brand, one that listened to them directly, and understood their lives. Without any prior business experience, she won over investors and found the perfect chemist to create Gl
Method's Adam Lowry And Eric Ryan At The HIBT Summit
This episode from the How I Built This Summit features Adam Lowry and Eric Ryan, co-founders of Method cleaning products. Adam and Eric joined Guy Raz live on stage at the Summit in San Francisco, to talk the highs and lows of their business partnership. Every Thursday until mid-December, we'll be releasing more episodes from the Summit – so keep checking your podcast feed.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-s
Whole Foods Market: John Mackey (2018)
In 1978, college drop-out John Mackey scraped together $45,000 to open his first health food store, "Safer Way." A few years later he co-founded Whole Foods Market — and launched an organic food revolution that helped change the way Americans shop. PLUS in our postscript "How You Built That," we check back in with Steve Humble, whose company Creative Home Engineering makes hidden secret passageways in people's homes ... just like in the movies. (Original broadcast date: May 15, 2017.)
Rent The Runway's Jenn Hyman At The HIBT Summit
Our first episode from the How I Built This Summit features Jenn Hyman, co-founder of Rent The Runway, a designer clothing rental service that pulls in $100 million a year. When Jenn sat down with Guy Raz for a live interview at the Summit in San Francisco, she shared her long term strategy for launching the company in phases, plus her advice for aspiring entrepreneurs. Every Thursday until mid-December, we'll be releasing episodes from the Summit – so keep checking your podcast feed.Se
DoorDash: Tony Xu
In 2013, Tony Xu was brainstorming ideas for a business school project when he identified a problem he wanted to solve: food delivery. For most restaurants, it was too costly and inefficient, leaving most of the market to pizza and Chinese. Tony and his partners believed they could use technology to connect customers to drivers, who would deliver meals in every imaginable cuisine. That idea grew into DoorDash, a company that's now delivered over 100 million orders from over 200,000 rest
Barre3: Sadie Lincoln (2017)
Sadie Lincoln and her husband, Chris, had what seemed like the perfect life – well-paying jobs, a house in the Bay Area, two kids. But one day they decided to sell everything and start a new business called Barre3: a studio exercise program that blends ballet with pilates and yoga. Today, Barre3 has more than 100 studios across the country. PLUS in our postscript "How You Built That," we check back with Alexander Harik, who turned his mom's recipe for fragrant Middle Eastern za'atar spr
Betterment: Jon Stein
When Jon Stein realized he couldn't stand the sight of blood, he gave up the idea of becoming a doctor. Instead, he went into finance, but soon grew restless with "helping banks make more money." So he decided to build a business where he could help everyday investors make more money: an online service that would use a combination of algorithms and human advisers. Jon launched Betterment at a precarious time — shortly after the financial crash of 2008. But today, the company has roughly
Tempur-Pedic: Bobby Trussell
At age 40, Bobby Trussell's promising career in horse racing hit a dead end. With bills to pay and a family to support, he stumbled across a curious product that turned into a lifeline: squishy-squashy memory foam. He jumped at the chance to distribute Swedish memory foam pillows and mattresses to Americans. Tempur-Pedic USA began by selling to chiropractors and specialty stores, providing one of the first alternatives to spring mattresses. Today, the company is one of the largest beddi
Rent The Runway: Jenn Hyman (2018)
Jenn Hyman got the idea for Rent the Runway in 2008, after she watched her sister overspend on a new dress rather than wear an old one to a party. Jenn and her business partner built a web site where women could rent designer dresses for a fraction of the retail price. As the company grew, they dealt with problems that many female entrepreneurs face, including patronizing investors and sexual harassment. Despite these challenges, Rent The Runway now rents dresses to nearly six million w
method: Adam Lowry & Eric Ryan
In the late 1990s, Adam Lowry and Eric Ryan took on the notion that "green doesn't clean" by setting out to make soap that could clean a bathtub without harming the environment. Adam started experimenting with baking soda, vinegar, and scented oils, while Eric worked on making sleek bottles that looked good on a kitchen counter. Just a few years later, Adam and Eric were selling Method cleaning products in stores throughout the country, after a bold gamble got them on the shelves of Tar
Cisco Systems & Urban Decay: Sandy Lerner
In the pre-Internet 1970's, Sandy Lerner was part of a loosely-knit group of programmers that was trying to get computers to talk to each other. Eventually, she and Len Bosack launched Cisco Systems, making the routing technology that helped forge the plumbing of the Internet. But when things turned sour at the company, she was forced to leave, giving her the chance to start something entirely new: an edgy line of cosmetics called Urban Decay. PLUS in our postscript "How You Built That,
Power Rangers: Haim Saban (2017)
As a refugee growing up in Tel Aviv, Haim Saban remembers not having enough money to eat. As an adult, he hustled his way into the entertainment business, writing theme songs for classic cartoons like Inspector Gadget and Heathcliff. But producing the mega-hit Mighty Morphin Power Rangers put him on track to becoming a billionaire media titan. PLUS in our postscript "How You Built That," we check back with Chris Waters who created Constructed Adventures, elaborate scavenger hunts for al
Bobbi Brown Cosmetics: Bobbi Brown
Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s. She eventually shook up the industry by introducing "nude makeup" with neutral colors and a natural tone. In 1995, Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years, until she realized the brand was no longer the one she had built. PLUS, for our postscript "How You Built That," how Emma Cohen and Miles Pepper saw a problem with plastics and develop
Live Episode! New Belgium Brewing Company: Kim Jordan
In 1991 newlyweds Kim Jordan and Jeff Lebesch took out a second mortgage on their home in Fort Collins, Colorado to start a craft brewery in their basement. Jeff had been inspired by the fruit and spice-infused beers he had tasted on a bike trip to Belgium, so they named their company New Belgium, and launched a beer with the whimsical name, Fat Tire. Today, New Belgium Brewing Company is one of the largest craft brewers in the U.S., and Kim Jordan remains one of the few women founders
WeWork: Miguel McKelvey (2018)
In 2007, architect Miguel McKelvey convinced his friend Adam Neumann to share an office space in Brooklyn. That was the beginning of WeWork: a shared workspace for startups and freelancers looking for an inspiring environment to do their work. Today, WeWork has created a "community of creators" valued at nearly $16 billion. PLUS in our postscript "How You Built That," we check back with Kristel Gordon who invented a solution for easily stuffing a duvet back into its cover – it's called
TRX: Randy Hetrick (2018)
In 1997, Navy SEAL Randy Hetrick was deployed in Southeast Asia, where he was stationed in a remote warehouse for weeks with no way to exercise. So he grabbed an old jujitsu belt, threw it over a door, and started doing pull-ups. Today, TRX exercise straps dangle from the ceiling in gyms across the country and are standard workout gear for professional athletes. PLUS in our postscript "How You Built That," we check back with a husband-and-wife team who experimented with fruit, spices an
Angie's List: Angie Hicks (2016)
In 1995, Angie Hicks spent months going door-to-door in Columbus, Ohio, trying to get people to sign up for a new home services referral business. Today, Angie's List is a household name, referring millions of members to plumbers, painters, and more. PLUS in our postscript "How You Built That," we check back with Joel Crites who created the app Micro Fantasy, where fans can make predictions about what will happen next in a baseball game. (Original broadcast date: November 28, 2016)
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Live Episode! RXBAR: Peter Rahal
In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn't sell any snacks to align with its pro-paleo philosophy. So instead of joining his family's business, Rahal Foods, he recruited his friend Jared Smith to start making their own protein bar. They made the first RXBAR in a Cuisinart in Peter's parents' home in suburban Chicago. By 2016, RXBAR was doing over $36 million in sales, and in November 2017, the founders sold the company to Kellogg's for $600 million. Recorded
Carol's Daughter: Lisa Price (2018)
Lisa Price worked in television but had a passion for beauty products. At her mother's suggestion, she began selling her homemade moisturizer at a church flea market. Twenty years later, Carol's Daughter is one of the leading beauty brands catering to African-American women. PLUS in our postscript "How You Built That," we check back in with Aiden Emilio who, along with her husband Jesse, created RexSpecs — UV-protecting goggles for dogs.
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Slack & Flickr: Stewart Butterfield
In the early 2000s, Stewart Butterfield tried to build a weird, massively multiplayer online game, but the venture failed. Instead, he and his co-founders used the technology they developed to create the photo-sharing site Flickr. After Flickr was acquired by Yahoo in 2005, Butterfield went back to the online game idea, only to fail again. But the office messaging platform Slack rose from the ashes of that second failure — a company which, today, is valued at over $5 billion. PLUS, for
Drybar: Alli Webb (2017)
A decade ago, full-time mom Alli Webb noticed a gap in the beauty market: there was no place that just focused on blow-drying hair. Now with more than 100 locations, Drybar is testament to Webb's motto: Focus on one thing and be the best at it. PLUS in our postscript "How You Built That," we check back in with Chris Healy, a long-haired Southern Californian who co-founded The Longhairs and created special hair ties for guys.
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Steve Madden: Steve Madden
Steve Madden fell in love with the shoe business in the 1970's, when he sold platform shoes at a neighborhood store in Long Island, New York. That was in high school. About 15 years later, he struck out on his own, designing and selling shoes with a high-end look at affordable prices. As his business – and his ambitions — began to grow, he got involved in a securities fraud scheme and wound up serving two and-a-half years in prison. In 2005, he returned to Steve Madden, where he helped
Lonely Planet: Maureen & Tony Wheeler (2017)
In 1972, Maureen and Tony Wheeler bought a beat-up car and drove from London "as far east as we could go." They wound up in Australia, by way of Afghanistan, India and Thailand. Their notes on how to travel on a shoestring became a book, which grew into Lonely Planet — the largest travel guide publisher in the world. PLUS in our postscript "How You Built That," an update with Melanie Colón, a frustrated renter who created an easier way to communicate with noisy neighbors, called Apt App
Chicken Salad Chick: Stacy Brown
For many of us, chicken salad is just another sandwich filling, but Stacy Brown turned it into a $75 million business. In 2007, she was a divorced mother of three looking for a way to make ends meet. So she started making chicken salad in her kitchen and selling it out of a basket, door-to-door. She eventually turned that home operation into Chicken Salad Chick, and took her recipes to cities across the U.S. Today, Chicken Salad Chick is one of the fastest growing companies in the coun
Lyft: John Zimmer (2017)
In 2006, John Zimmer was a college student and ride-hailing wasn't yet "a thing." But a class on green cities got him thinking about the glut of underused cars on the road. Eventually, he co-founded Lyft, a company that has helped make ride-hailing a fixture of American urban living. PLUS in our postscript "How You Built That," an update with Kyle Ewing, who almost set fire to his living room making Terraslate, a tough waterproof paper.
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Lululemon Athletica: Chip Wilson
After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS, for our postscript "How You Built That," how Mike Sorentino developed the EyePatch Case, an iPhone case that cleans and
Honest Tea: Seth Goldman (2017)
In 1997, after going for a long run, Seth Goldman was frustrated with the sugar-filled drinks at the corner market. So he brewed up a beverage in his kitchen, and turned it into Honest Tea. PLUS, for our postscript "How You Built That," we check back in with Jaya Iyer for an update on Svaha Inc., a unique apparel brand that focuses on STEM-themed clothing for babies, kids, and adults. (Original broadcast date: January 16, 2017)
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Remembering Kate Spade
We are incredibly saddened by the loss of the brilliant designer and entrepreneur Kate Spade. We are grateful she and her husband Andy Spade shared their story with us in 2017. The origins of the Kate Spade brand can be drawn back to a 1991 conversation at a Mexican restaurant, when Andy asked Kate, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand.
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Minted: Mariam Naficy
In 2000, Mariam Naficy sold her first company, an online cosmetics store called Eve.com, for $110 million. Several years later, she got the entrepreneurial itch once again: she founded Minted, an online stationery store that solicits designs from artists all over the world. Today Minted is one of the biggest crowdsourcing platforms on the Internet. PLUS for our postscript, "How You Built That," how Vanessa and Casey White turned their grandfather's pierogi recipe into Jaju Pierogi.
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Lady Gaga & Atom Factory: Troy Carter (2018)
As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory. PLUS, for our postscript "How You Built That," we check back with Robyn Gerber for an update on Parkarr, a mobile app that helps drivers find street-parking.
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Bob's Red Mill: Bob Moore
In the 1960s, Bob Moore read a book about an old grain mill and was inspired to start his own. Using giant quartz stones from the 19th century, he made dozens of different cereals and flours, positioning his company at the forefront of the health food boom. Today, Bob's Red Mill has grown into a $100 million business – and at nearly 90, Bob goes to work at the mill every day. PLUS, for our postscript, "How You Built That," how Mike Bolos and Jason Grohowski created the portable desk, De
Real Estate Mogul: Barbara Corcoran (2017)
Barbara Corcoran grew up in a working-class Irish Catholic family in Jersey – with nine brothers and sisters. But she used her charisma to conquer the streets of Manhattan and build the real estate company, The Corcoran Group. She then reinvented herself as a shark – on Shark Tank. PLUS, for our postscript "How You Built That," we check back with Aryel Rivero and Vanessa Clavijo for an update on their business, Gift Wrap My Face, which designs and prints custom gift wrapping featuring t
Stripe: Patrick and John Collison
Brothers Patrick and John Collison founded and sold their first company before they turned 20. They created software to help eBay users manage inventory online, which set them on a path to help make e-commerce frictionless. Today, John and Patrick are the founders of Stripe, a software company that uses just a few lines of code to power the payment system of companies like Lyft, Warby Parker and Target. Plus, for our postscript "How You Built That," how Robert Armstrong turned his grand
Panera Bread/Au Bon Pain: Ron Shaich
In the early 1980s, Ron Shaich bought a small, struggling Boston bakery chain called Au Bon Pain, and built it out to 250 locations nationwide. Ron then saw an opportunity to build something even bigger: Panera Bread. It was the start of "fast casual" – a new kind of eating experience, between fast food and restaurant dining. Today, Panera Bread has over 2,000 stores, and $5 billion in annual sales. Plus, for our postscript "How You Built That," how Tyson Walters got so tired of his St.
Dermalogica: Jane Wurwand (2016)
Jane Wurwand moved to Los Angeles with a suitcase and a beauty school diploma. She started what would become Dermalogica, an international beauty empire that set the standard for skin care. PLUS in our postscript "How You Built That," we check back with Nick Gilson for an update on his company, Gilson Snowboards, a snowboard & ski company based in Pennsylvania. (Original broadcast date: October 24, 2016)
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Wayfair: Niraj Shah & Steve Conine
After selling their first small business and shuttering their second, former college roommates Niraj Shah and Steve Conine thought about getting "normal" jobs. But in the early 2000s, they stumbled across an unexpected trend: people were buying furniture online to get a wider selection. Within a few years, Niraj and Steve launched 250 different websites, selling everything from barstools to birdhouses. Eventually, they consolidated these sites into one giant brand: Wayfair. The company
FUBU: Daymond John
Daymond John grew up during the 1980s in the heart of hip hop culture: Hollis, Queens. In his early 20s, he was working at Red Lobster and trying to figure out how to start a business. Eventually, he stumbled on the idea of making clothes for fans of rap music. In 1992, he started FUBU (For Us By Us) and began selling hats outside of a local mall. Three years later, FUBU was bringing in $350 million in sales. Today, he's a judge on Shark Tank, and a motivational speaker and author. Plus
Stitch Fix: Katrina Lake
In 2010, Katrina Lake recruited 20 friends for an experiment: she wanted to see if she could choose clothes for them that accurately matched their style and personality. That idea sparked Stitch Fix, an online personal shopping service that aims to take the guesswork out of shopping. Today, it has over two million customers and brings in nearly a billion dollars in annual revenue. Plus, for our postscript "How You Built That", how Brian Sonia-Wallace built "Rent Poet" — a poem-on-demand
Atari & Chuck E. Cheese's: Nolan Bushnell (2017)
Before he turned 40, Nolan Bushnell founded two brands that permanently shaped the way Americans amuse themselves: the iconic video game system Atari, and the frenetic family restaurant Chuck E. Cheese's. PLUS in our postscript "How You Built That," an update on H2OPS, a non-alcoholic take on craft-brewed – a fragrant sparkling water made with hops. (Original broadcast date: February 27, 2017)
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LÄRABAR: Lara Merriken
In 2000, Lara Merriken was 32, recently divorced, and without a job when she decided to make energy bars by mixing cherries, dates, and almonds in her Cuisinart. Eventually, she perfected the recipe and launched her company: LÄRABAR. After just two years, the company was bringing in millions in revenue. In 2008, she sold to General Mills, but stayed on to help grow LÄRABAR into one of the biggest energy bar brands in the U.S. Plus, for our postscript "How You Built That", how two brothe
The Knot: Carley Roney & David Liu
When Carley Roney and David Liu got married, they had a seat-of-the-pants celebration on a sweltering Washington rooftop. They never planned to go into the wedding business, but soon saw an opportunity in the market for a fresh approach to wedding planning. In 1996, they founded The Knot, a website with an irreverent attitude about "the big day." The Knot weathered the dot.com bust, a stock market meltdown, and eventually grew into the lifestyle brand XO Group, valued at $500 million. P
1-800-GOT-JUNK?: Brian Scudamore (2018)
Brian Scudamore didn't dream of a life hauling away other people's trash. But when he needed to pay for college, he bought a $700 pickup truck, painted his phone number on the side, and started hauling. Now 1-800-GOT-JUNK? makes close to $300 million in annual revenue. PLUS for our postscript "How You Built That," an update on Bloomerent, an online service that helps couples save wedding costs by letting them share flower arrangements on the same weekend. (Original broadcast date: April
Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer
Even as a kid, Jeni Britton Bauer knew she was going to start a business one day. But she had no idea that her love for perfume would inspire her to start experimenting with ice cream. After years of hustling, she eventually launched Jeni's Splendid Ice Creams, a company that now has more than 30 stores nationally and touts unique flavors like Brambleberry Crisp and Lemon Buttermilk. Recorded live in Columbus, Ohio.
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Wikipedia: Jimmy Wales
During the dot com boom of the late 1990s, Jimmy Wales was running an internet search company. That's when he began to experiment with the idea of an online encyclopedia. In 2001, Wales launched Wikipedia, a website where thousands of community members could contribute, edit, and monitor content on just about anything. Today, the non-profit has stayed true to its open source roots and is the fifth most visited website in the world. PLUS in our postscript "How You Built That," how Floren
Warby Parker: Dave Gilboa & Neil Blumenthal (2016)
In 2008, it was nearly impossible to buy a fashionable, affordable pair of glasses online. That simple frustration inspired the idea behind Warby Parker – and disrupted the eyewear industry. PLUS for our postscript "How You Built That," an update on Bellyak, a kayak where you lie on your belly and paddle with your hands. (Original broadcast date: December 26, 2016)
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Dyson: James Dyson
In 1979, James Dyson had an idea for a new vacuum cleaner — one that didn't use bags. It took him five years to perfect the design, building more than 5,000 prototypes in his backyard shed. He then tried to convince the big vacuum brands to license his invention, but most wouldn't even take his calls. Eventually, he started his own company. Today, Dyson is one of the best-selling vacuum brands in the world, and James Dyson is a billionaire. PLUS for our postscript "How You Built That,"
Melissa & Doug: Melissa And Doug Bernstein (2016)
Melissa and Doug Bernstein's first success was a wooden 'fuzzy puzzle' of farm animals. Today, Melissa & Doug makes over 2,000 kinds of toys and serves as an antidote to the rise of digital toys. PLUS for our postscript "How You Built That," an update on The Cut Buddy, a stencil device that helps you cut your own hair. (Original broadcast date: December 19, 2016)
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Dell Computers: Michael Dell
Before it became fashionable to start a tech company in your dorm room, Michael Dell did exactly that. In 1983, he began selling upgrade kits for PC's out of his dorm at UT Austin. A few months later he gave up his plan of being Pre-Med, and dropped out of school to focus on the PC business. At age of 27, he became the youngest CEO to head a Fortune 500 company. Today, Dell has sold more than 650 million computers. PLUS for our postscript "How You Built That," how Hannah England turned
Serial Entrepreneur: Marcia Kilgore
After high school, Marcia Kilgore moved to New York City with $300 in her pocket and no real plan. One step at a time, she became a successful serial entrepreneur. First, she used her high school bodybuilding experience to find work as a personal trainer. Then she taught herself to give facials, and eventually started her own spa and skincare line, Bliss. The spa became so popular that it was booked months in advance with a list of celebrity clientele. After selling her shares in Bliss,
LinkedIn: Reid Hoffman
In the early 1990s, Reid Hoffman had a vision for the future of the Internet: people would connect through social networks using their real names, and their online lives would be completely merged with their real ones. After several early attempts, he co-founded LinkedIn – a social network focused on jobs and careers. In 2016, the company sold to Microsoft for $26 billion dollars, helping make Hoffman one of the wealthiest and most influential figures in Silicon Valley. PLUS for our pos
Kate Spade: Kate & Andy Spade (2017)
We're hard at work planning our next live show, so we bring you this favorite from the last year: Kate Spade. A 1991 conversation at a Mexican restaurant led Kate & Andy Spade to ask, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand. PLUS for our postscript "How You Built That", we check back with Dennis Darnell and his line of garbage can fly traps.
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Clif Bar: Gary Erickson (2018)
We're taking a break for the holidays, so we bring you this favorite from the last year: Clif Bar. Gary Erickson asked his mom, "Can you make a cookie without butter, sugar or oil?" The result was an energy bar named after his dad — now one of the most popular energy bars in the U.S. PLUS for our postscript "How You Built That", we check back with Alec Avedessian about Rareform, his line of bags made out of old highway billboards.
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Live Episode! The Home Depot: Arthur Blank
In 1978, Arthur Blank and his business partner Bernie Marcus were running a successful chain of hardware stores called Handy Dan – but then, they were unexpectedly fired. The next year, they conceived and launched a new kind of home improvement store that flopped on opening day, but went on to become one of the biggest private employers in the U.S. The Home Depot now earns annual revenue of almost $100 billion. Recorded live in Atlanta.
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Patagonia: Yvon Chouinard (2016)
We're taking a break for the holidays, so we bring you this favorite from the last year: Patagonia. In 1973, Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. PLUS for our postscript "How You Built That", we check back with Brett Johnson of Firedrops — cayenne pepper lozenges.
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LearnVest: Alexa von Tobel
When Alexa von Tobel was just 14, her father passed away unexpectedly, leaving her mother to manage the family's finances. The tragedy made Alexa determined to understand money – and help others plan for periods of uncertainty. In her mid-twenties, she founded LearnVest, a tool that simplifies financial planning and investing. Within three years, the company was providing support to millions of customers. In 2015, she sold LearnVest for a rumored $250 million. PLUS for our postscript "
Live Episode! Black Entertainment Television: Robert Johnson
In 1979, Robert Johnson was a lobbyist for the burgeoning cable industry. That's when he got an idea for a channel called Black Entertainment Television. He started small, just a few hours of programming a week. But by the 1990s BET had become a cultural touchstone. In 2001, he sold BET to Viacom for $2.3 billion, making him the first African-American billionaire in US history. Recorded live in Washington, D.C.
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Tom's Of Maine: Tom Chappell
In 1970, Tom Chappell took out a $5000 loan to launch a natural products company called Tom's of Maine. Working out of a warehouse in Kennebunk, Maine, he created soaps, shampoos, and toothpaste free from added chemicals, and sustainable for the environment. When he sold the company three decades later, Tom's of Maine had become one of the largest natural products brands in the world. PLUS for our postscript "How You Built That", we check back with Paul Kaster, who two years ago started
Zumba: Beto Perez & Alberto Perlman (January, 2017)
We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: Zumba. Zumba began as a mistake: aerobics teacher Beto Perez brought the wrong music to class, then improvised a dance routine to go with it. For his students, it was more fun than work — and it eventually grew into one of the biggest fitness brands in the world. PLUS for our postscript "How You Built That," how Alex McKenzie is hoping to upgrade the menu of your neighborhood ice cream
Framebridge: Susan Tynan
Susan Tynan's experience in the ephemeral e-market of LivingSocial made her want to start a business that she could touch and feel. She got her idea after experiencing sticker shock at her local framing store: she was charged $1600 to frame four cheap posters and figured there had to be a better way. So she created a mail-order framing company that offers fewer designs at much lower prices. Framebridge is now three years old and still feeling growing pains, but is slowly reshaping the r
Ben & Jerry's: Ben Cohen And Jerry Greenfield
In the mid-1970s two childhood friends, Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington, Vermont. Their quirky little shop packaged and sold unusual flavors like Honey Coffee, Mocha Walnut, and Mint with Oreo Cookies. In 1981, the regional brand spread across the country after Time magazine called it the "best ice cream in America." Today, Ben & Jerry's is one of the top selling ice cream brands in the world. And, like the original founders, the company do
Instagram: Kevin Systrom & Mike Krieger (2017)
We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Instagram. Kevin Systrom and Mike Krieger launched their photo-sharing app with a server that crashed every other hour. Despite a chaotic start, it became one of the most popular apps in the world. PLUS in our postscript "How You Built That," we check back with Dave Weiner of Priority Bicycles, a low-maintenance bicycle brand.
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Eileen Fisher: Eileen Fisher
In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity. Within three weeks, she came up with 12 pieces, a logo, and a name: Eileen Fisher. Today, the Eileen Fisher brand is still known for its elegant and minimalist designs, but it has grown to more than 60 locations and makes over $300 million in annual revenue. PLUS for our postscript "How You Built T
Chipotle: Steve Ells
In 1992, Steve Ells was a classically trained chef working in a high-end restaurant in San Francisco. But after eating a burrito at a local taqueria, he got an idea: to sell burritos and earn enough money to open his own gourmet restaurant. The first Chipotle opened in Denver the following year. Bringing his culinary training to taqueria-style service, Steve Ells helped transform the way we eat fast food. PLUS for our postscript "How You Built That," how Alexander Harik turned his mom's
Burton Snowboards: Jake Carpenter
In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded and whittled stacks of wood, trying to create the perfect ride. He eventually helped launch an entirely new sport, while building the largest snowboard brand in the world. PLUS for our postscript "How You Built That," how Jane Och solved the problem of guacamole turning brown, with a contain
Bumble: Whitney Wolfe
At age 22, Whitney Wolfe helped launch Tinder, one of the world's most popular dating apps. But a few years later, she left Tinder and filed a lawsuit against the company alleging sexual harassment. The ensuing attention from the media – and cyberbullying from strangers – prompted her to launch Bumble, a new kind of dating app where women make the first move. Today, the Bumble app has been downloaded more than 20 million times. PLUS for our postscript "How You Built That," how Michelle
Teach For America: Wendy Kopp
In 1989, college senior Wendy Kopp was trying to figure out how to improve American public schools. For her senior thesis, she proposed creating a national teaching corps that would recruit recent college grads to teach in underserved schools. One year later, she launched the nonprofit, Teach for America. Today, TFA has 50,000 alumni, a budget of nearly $300 million, and continues to place thousands of teachers across the country. PLUS in our postscript "How You Built That," how a game
Stonyfield Yogurt: Gary Hirshberg
In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," how Indiana Jones inspired Steve Humble to sell secret passageways for a living.
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Live Episode! Starbucks: Howard Schultz
During his first visit to Seattle in 1981, Howard Schultz walked into a little coffee bean shop called Starbucks and fell in love with it. A few years later, he bought the six-store chain for almost 4 million dollars, and began to transform it into a ubiquitous landmark, a "third place" between home and work. Today Starbucks is the third largest restaurant chain in the world, serving about 100 million people a week. Recorded live in Seattle.
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Southwest Airlines: Herb Kelleher (2016)
We're hard at work planning more live shows, so we bring you one of our favorites from last year: Southwest Airlines. In 1968, competitors sued to keep Herb Kelleher's new airline grounded. After a 3-year court fight, the first plane took off from Dallas. Today Southwest Airlines operates nearly 4,000 flights a day. PLUS in our postscript "How You Built That," how Monica Mizrachi and her son Solomon built EzPacking, a family business selling packing cubes.
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The Chipmunks: Ross Bagdasarian Jr. & Janice Karman
Years after his father created a hit singing group of anthropomorphic rodents called The Chipmunks, Ross Bagdasarian Jr. made it his mission to revive his dad's beloved characters. Over the last 40 years, Ross Jr. and his wife Janice have built The Chipmunks into a billion dollar media franchise – run out of their home in Santa Barbara, California. PLUS in our postscript "How You Built That," how Daniel Clark-Webster and his three friends came up with RompHim – a company specializing in
Barre3: Sadie Lincoln
Sadie Lincoln and her husband, Chris, had what seemed like the perfect life – well-paying jobs, a house in the Bay Area, two kids. But one day they decided to sell everything and start a new business called Barre3: a studio exercise program that blends ballet with pilates and yoga. Today, Barre3 has more than 100 studios across the country. PLUS in our postscript "How You Built That," how a husband-and-wife team experimented with fruit, spices and vinegar and came up with a gourmet ketc
VICE: Suroosh Alvi (2017)
We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: VICE. Suroosh Alvi was a recovering addict when he started a scrappy underground magazine in Montreal. It grew into a multi-billion dollar company that has shaken up the world of journalism. PLUS in our postscript "How You Built That," we check back with Kent Sheridan of Voila Coffee, a company aiming to make instant coffee with the quality of a four-dollar pour over.
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Live Episode! Reddit: Alexis Ohanian & Steve Huffman
With $12,000 and a mascot named Snoo, two former college roommates designed a web site they hoped would become "the front page of the Internet." Today, despite growing pains, personal issues and persistent trolls, Reddit has over 300 million monthly users and is valued at 1.8 billion dollars. Recorded live in San Francisco.
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Airbnb: Joe Gebbia (2017)
We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: Airbnb. A chance encounter with a stranger gave Joe Gebbia an idea to help pay his rent. That idea grew into a company that now has more rooms than the biggest hotel chain in the world. PLUS in our postscript "How You Built That," we check back with Michael Vennitti of TP Foam, a company that came up with a way to squelch the smell of trash.
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Edible Arrangements: Tariq Farid
When Tariq Farid was 12, he emigrated from Pakistan to the U.S. – and quickly found a job at a local flower shop. Eventually he opened his own shop, which eventually led to the crazy idea to make flower bouquets out of fruit. Edible Arrangements has now bloomed into a franchise of nearly 1300 locations with an annual revenue of $600 million. PLUS in our postscript "How You Built That," how the Seattle-based clothing company, Five12, is making athletic wear out of used coffee grounds.
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Radio One: Cathy Hughes (2017)
We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: Radio One. As a kid, Cathy Hughes practiced her DJ routine while her siblings banged on the bathroom door. As an adult, she founded Radio One—now Urban One—the country's largest African-American owned broadcasting company. PLUS in our postscript "How You Built That," we check back with Mike Butera, whose digital Instrument One raised a million dollars on Kickstarter.
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Rent The Runway: Jenn Hyman
Jenn Hyman got the idea for Rent the Runway in 2008, after she watched her sister overspend on a new dress rather than wear an old one to a party. Jenn and her business partner built a web site where women could rent designer dresses for a fraction of the retail price. As the company grew, they dealt with problems that many female entrepreneurs face, including patronizing investors and sexual harassment. Despite these challenges, Rent The Runway now rents dresses to nearly six million w
Kickstarter: Perry Chen
In the early 2000s, Perry Chen was trying to put on a concert in New Orleans when he thought, what if fans could fund this in advance? His idea didn't work at the time, but he and his co-founders spent the next eight years refining the concept of crowd-funding creative projects. Today Kickstarter has funded over 125,000 projects worldwide. PLUS in our postscript "How You Built That," how Kristel Gordon invented a solution for easily stuffing a duvet into its cover – it's called Duvaid.
Live Episode! BuzzFeed: Jonah Peretti
In 2001, when most of us had no idea what it meant to "go viral," Jonah Peretti shared an email prank among his friends — and saw it spread to millions. That began his fascination with how information spreads, and set him on the path to launch two of the most powerful media organizations of the Internet age: The Huffington Post and BuzzFeed. Recorded live in New York City.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-se
Samuel Adams: Jim Koch (2017)
We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Samuel Adams. In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart the craft beer movement in America. PLUS in our postscript "How You Built That," we check back with Kaitlin Mogental who is making packaged snacks out of the leftover fruit and veggie pulp from LA juice bars.
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Aden + Anais: Raegan Moya-Jones
Cotton muslin baby blankets are commonplace in Australia, where Raegan Moya-Jones grew up. But when she started a new life and family in NYC, she couldn't find them anywhere. She was sure Americans would love muslin blankets as much as Australians. So in 2006, she started the baby blanket company Aden + Anais, which now makes more than $100 million in annual revenue. PLUS in our postscript "How You Built That," how Sam Boyd created Guided Imports, a middleman business to help entreprene
Rolling Stone: Jann Wenner
After being involved in Berkeley's Free Speech Movement, Jann Wenner wanted to start a publication to capture the exploding counterculture scene of the 1960s. The result was Rolling Stone, a gritty music magazine that – for 50 years — has left an indelible mark on rock music and journalism. PLUS in our postscript "How You Built That," how Cleveland resident Joel Crites created the app Micro Fantasy, a game where fans can make mini-predictions about what will happen next during a basebal
Spanx: Sara Blakely (2017)
We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Spanx. At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she came up with Spanx — hosiery that eliminates panty lines — and set to work building her business. PLUS in our postscript "How You Built That," we check back with Chandra Arthur of the friend-matching app Friendish, and how it was recently featured on the show, Planet of the Apps.
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TRX: Randy Hetrick
In 1997, Navy SEAL Randy Hetrick was deployed in Southeast Asia, where he was stationed in a remote warehouse for weeks with no way to exercise. So he grabbed an old jujitsu belt, threw it over a door, and started doing pull-ups. Today, TRX exercise straps dangle from the ceiling in gyms across the country and are standard workout gear for professional athletes. PLUS in our postscript "How You Built That," how Whitney Sokol created SproutFit — adjustable onesies and leggings that grow w
WeWork: Miguel McKelvey
In 2007, architect Miguel McKelvey convinced his friend Adam Neumann to share an office space in Brooklyn. That was the beginning of WeWork: a shared workspace for startups and freelancers looking for an inspiring environment to do their work. Today, WeWork has created a "community of creators" valued at nearly $16 billion.
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Carol's Daughter: Lisa Price
Lisa Price worked in television but had a passion for beauty products. At her mother's suggestion, she began selling her homemade moisturizer at a church flea market. Twenty years later, Carol's Daughter is one of the leading beauty brands catering to African-American women. PLUS in our postscript "How You Built That," how professional trumpet player Dan Gosling created a special lip balm for musicians called ChopSaver.
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Five Guys: Jerry Murrell
Jerry Murrell's mother used to tell him, you can always make money if you know how to make a good burger. In 1986 — after failing at a number of business ideas — Murrell opened a tiny burger joint in Northern Virginia with his four sons. Five Guys now has more than 1,400 locations worldwide and is one of the fastest growing restaurant chains in America. PLUS in our postscript "How You Built That," how Aiden Emilio and her husband created RexSpecs — UV-protecting goggles for dogs.
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TOMS: Blake Mycoskie
Blake Mycoskie started and sold four businesses before age 30. But only in Argentina did he discover the idea he'd want to pursue long term. After seeing a shoe drive for children, he came up with TOMS — part shoe business, part philanthropy. PLUS in our postscript "How You Built That," how a long-haired Southern Californian, Chris Healy, co-founded The Longhairs and created special hair ties for guys.
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Compaq Computers: Rod Canion
In 1981, engineer Rod Canion left Texas Instruments and co-founded Compaq, which created the first IBM-compatible personal computer. This opened the door to an entire industry of PCs that could run the same software. PLUS in our postscript "How You Built That," how frustrated renter Melanie Colón created an easier way to communicate with noisy neighbors, called Apt App.
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Whole Foods Market: John Mackey
In 1978, college drop-out John Mackey scraped together $45,000 to open his first health food store, "Safer Way." A few years later he co-founded Whole Foods Market — and launched an organic food revolution that helped change the way Americans shop. PLUS in our postscript "How You Built That," how Kyle Ewing created waterproof paper through his company TerraSlate.
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Lonely Planet: Maureen & Tony Wheeler
In 1972, Maureen and Tony Wheeler bought a beat-up car and drove from London "as far east as we could go." They wound up in Australia, by way of Afghanistan, India and Thailand. Their notes on how to travel on a shoestring became a book, which grew into Lonely Planet — the largest travel guide publisher in the world. PLUS in our postscript "How You Built That," how 15-year-old Michael Mendicino, with help from his mom, took a teenage trend and turned it into a board game called Bottle F
Lady Gaga & Atom Factory: Troy Carter
As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory.
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Real Estate Mogul: Barbara Corcoran
Barbara Corcoran grew up in a working-class Irish Catholic family in Jersey – with nine brothers and sisters. But she used her charisma to conquer the streets of Manhattan and build the real estate company, The Corcoran Group. She then reinvented herself as a shark – on Shark Tank.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1-800-GOT-JUNK?: Brian Scudamore
Brian Scudamore didn't dream of a life hauling away other people's trash. But when he needed to pay for college, he bought a $700 pickup truck, painted his phone number on the side, and started hauling. Now 1-800-GOT-JUNK? makes over $200 million in annual revenue.
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Instacart: Apoorva Mehta
App developer Apoorva Mehta almost gave up on being an entrepreneur until he figured out what he really wanted to do: find a hassle-free way to buy groceries. Five years after launch, the grocery delivery app Instacart is valued at $3 billion.
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AOL: Steve Case
When Steve Case started out in the tech business in the mid-80s, the idea of the internet — as we think of it today — didn't exist. But with AOL, Case saw an opportunity to connect millions of people, through chat rooms, news updates, and the iconic greeting, "You've Got Mail."
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Power Rangers: Haim Saban
As a refugee growing up in Tel Aviv, Haim Saban remembers not having enough money to eat. As an adult, he hustled his way into the entertainment business, writing theme songs for classic cartoons like Inspector Gadget and Heathcliff. But producing the mega-hit Mighty Morphin Power Rangers put him on track to becoming a billionaire media titan.
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Kendra Scott: Kendra Scott
Ever since she was a little girl playing dress-up in her aunt's closet, Kendra Scott loved fashion. Her first business was a hat shop, which she started at 19 – it failed. A few years later, she started a jewelry business out of her spare bedroom. Today the company is reportedly valued at more than a billion dollars.
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5-Hour Energy: Manoj Bhargava
After living as a monk in India and running a plastics company in Florida, Manoj Bhargava decided to launch something new: a one-shot energy drink in a bright, battery-shaped bottle. Today, 5-Hour ENERGY is one of the most recognizable energy drinks in the world.
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Chesapeake Bay Candle: Mei Xu
Twenty-five years ago, when Mei Xu emigrated from China to the U.S., she loved going to Bloomingdale's to gaze at their housewares. She eventually started making candles in her basement with Campbell's Soup cans, an experiment that led to the multi-million dollar company Chesapeake Bay Candle.
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Atari & Chuck E. Cheese's: Nolan Bushnell
Before he turned 40, Nolan Bushnell founded two brands that permanently shaped the way Americans amuse themselves: the iconic video game system Atari, and the frenetic family restaurant Chuck E. Cheese's.
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Crate & Barrel: Gordon Segal
In 1962, Gordon Segal — with his wife Carole — opened a scrappy Chicago shop called Crate & Barrel. That store turned into a housewares empire that has shaped the way Americans furnish their homes.
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Live Episode! Beyond Meat: Ethan Brown
As founder and CEO of Beyond Meat, Ethan Brown believes he can turn peas and lentils into protein that tastes — and feels – exactly like beef and chicken. He says they're not quite there yet, but after 8 years in business, their products are sold in 11,000 stores nationwide. Recorded live in Anaheim, CA.
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Lyft: John Zimmer
Ridesharing wasn't a thing 12 years ago when John Zimmer was in college. But a class on green cities got him thinking about the glut of underused cars on the road, and eventually led him to co-found Lyft, a company that has helped make ridesharing a way of life.
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Kate Spade: Kate & Andy Spade
A 1991 conversation at a Mexican restaurant led Kate & Andy Spade to ask, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand: Kate Spade.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Virgin: Richard Branson
Richard Branson took a record shop and built it into a label, a bank, an airline, space tourism, and 200 other businesses — all under the name Virgin. But the serial entrepreneur has also had his share of failures.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Zappos: Tony Hsieh
Computer scientist Tony Hsieh made millions off the dot-com boom. But he didn't make his mark until he built Zappos — a customer service company that "happens to sell shoes." Now Zappos is worth over a billion dollars and known for its completely unorthodox management style.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Honest Tea: Seth Goldman
In 1997, after going for a long run, Seth Goldman was frustrated with the sugar-filled drinks at the corner market. So he brewed up a beverage in his kitchen, and turned it into Honest Tea.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Drybar: Alli Webb
A decade ago, full-time mom Alli Webb noticed a gap in the beauty market: there was nowhere that just focused on blow-drying hair. Now with 70 locations, Drybar is testament to Webb's motto: Focus on one thing and be the best at it.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Zumba: Beto Perez & Alberto Perlman
Zumba began as a mistake: aerobics teacher Beto Perez brought the wrong music to class, then improvised a dance routine to go with it. For his students, it was more fun than work — and it eventually grew into one of the biggest fitness brands in the world.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Warby Parker: Dave Gilboa & Neil Blumenthal
In 2008, it was nearly impossible to buy a fashionable, affordable pair of glasses online. That simple frustration inspired the idea behind Warby Parker – and disrupted the eyewear industry.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Melissa & Doug: Melissa And Doug Bernstein
Melissa and Doug Bernstein's first success was a wooden 'fuzzy puzzle' of farm animals. Today, Melissa & Doug makes over 2,000 kinds of toys and serves as an antidote to the rise of digital toys.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Patagonia: Yvon Chouinard
In 1973, Yvon Chouinard started Patagonia to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Serial Entrepreneur: Mark Cuban
Mark Cuban made millions off of tech startups, then billions off of stocks — and later went on to buy and revive the Dallas Mavericks. He has come to define the persona of the serial entrepreneur.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Angie's List: Angie Hicks
In 1996, Angie Hicks spent hours reading contractor reviews to members over the phone. Today, the online review and referral service, Angie's List, is publicly traded on the New York Stock Exchange.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Southwest Airlines: Herb Kelleher
In 1968, competitors sued to keep Herb Kelleher's new airline grounded. After a 3-year court fight, the first plane took off from Dallas. Today Southwest Airlines operates nearly 4,000 flights a day.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Celebrity Chef: José Andrés
As a kid, José Andrés tended fires for his father's backyard paella cookouts. Later, he trained with the best Spanish chefs, and began building a restaurant empire that would transform the way many Americans dine out.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Music Mogul: L.A. Reid
L.A. Reid began his music career as a drummer. Then he co-founded LaFace Records, discovering dozens of future pop superstars. Reid is now one of the most influential executives in the music industry.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Samuel Adams: Jim Koch
In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart the craft beer movement in America.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dermalogica: Jane Wurwand
Jane Wurwand moved to Los Angeles with a suitcase and a beauty school diploma. She started what would become Dermalogica, an international beauty empire that set the standard for skin care.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Airbnb: Joe Gebbia
A chance encounter with a stranger gave Joe Gebbia an idea to help pay his rent. That idea turned into Airbnb — a company that now has more rooms than the biggest hotel chain in the world.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
VICE: Suroosh Alvi
Suroosh Alvi was a recovering addict when he started a scrappy underground magazine in Montreal. It grew into VICE Media — a multi-billion dollar company that has shaken up the world of journalism.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Clif Bar: Gary Erickson
Gary Erickson asked his mom, "Can you make a cookie without butter, sugar or oil?" The result was Clif Bar, an energy bar named after his dad — now one of the most popular energy bars in the U.S.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Radio One: Cathy Hughes
As a kid, Cathy Hughes practiced her DJ routine while her siblings banged on the bathroom door. As an adult, she founded Radio One, the country's largest African-American owned broadcasting company.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Instagram: Kevin Systrom & Mike Krieger
Kevin Systrom and Mike Krieger launched their photo-sharing app with a server that crashed every other hour. Despite a chaotic start, Instagram became one of the most popular apps in the world.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Spanx: Sara Blakely
At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she came up with Spanx — hosiery that eliminates panty lines — and set to work building her business.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Introducing: How I Built This with Guy Raz
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App or on A