Mastering eCommerce Marketing

Mastering eCommerce Marketing

Eitan Koter

Mastering E-commerce Marketing podcast covers the latest trends in eCommerce marketing, social commerce, and video commerce. We explore strategies for boosting online sales, creating engaging content, and using social networks like TikTok effectively. Each episode highlights how leading e-commerce brands stay ahead with insights into influencer marketing, differentiation strategies, UGC, earned & owned media, and new technologies.

Secrets Big Brands Don’t Want You to Know with Maxwell DesMarais

Secrets Big Brands Don’t Want You to Know with Maxwell DesMarais

On this episode of Mastering Ecommerce Marketing, Eitan Koter sits down with Maxwell DesMarais, the digital marketing and paid media expert behind Vital Design. Maxwell knows exactly what makes eCommerce brands successful online, and today, he’s sharing some of his best strategies.He breaks down the three things every online store needs to convert more customers, how social proof and video help build trust, and the surprising test that skyrocketed a client’s conversion rates. He also talks about

Feb 21, • 30:44

141. How to Partner with Pro Athletes with Ishveen Jolly

141. How to Partner with Pro Athletes with Ishveen Jolly

Welcome back to Mastering E-Commerce Marketing with your host, Eitan Koter. Today’s episode is all about sports sponsorships, data-driven marketing, and how brands can connect with athletes in a smarter way. Ishveen Jolly, founder and CEO of OpenSponsorship, joins us to break it all down.Ishveen has built OpenSponsorship into the largest marketplace for brands looking to partner with athletes for digital campaigns. With over 17,000 athletes on the platform and deals with brands like Walmart, Foo

Feb 14, • 29:34

140. The Untold Story of National Underwear Day with Michael Kleinmann

140. The Untold Story of National Underwear Day with Michael Kleinmann

Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, we’re talking with Michael Kleinmann, the Founder & CEO of Underwear Expert—a company that’s turned men’s underwear into a subscription experience. But Michael isn’t just selling underwear; he’s built businesses from scratch, created a national event (literally), and figured out what works (and what doesn’t) in e-commerce.In this conversation, he shares how he started in the industry by accident, why

Feb 7, • 34:26

139. How to Take Control of Your Social Media with Melanie Boylan

139. How to Take Control of Your Social Media with Melanie Boylan

Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today’s guest is Melanie Boylan, the co-founder and director of Stomp Social Media Training. Melanie has been helping business owners take control of their social media for over a decade, with a focus on empowering them to manage their platforms effectively without relying entirely on agencies.In this episode, Melanie shares how she accidentally started her business back in 2013 and grew it into what it is t

Jan 31, • 33:36

138. How to Build Smarter Online Stores with Ben Marks

138. How to Build Smarter Online Stores with Ben Marks

Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Ben Marks, the Director of Global Market Development at Shopware. Ben has over 20 years of experience in the e-commerce world, starting from his early days as a developer and moving through roles that have taken him across 50 countries.In this episode, Ben shares what makes Shopware a standout choice for businesses looking for flexibility and control. He explains the concept of h

Jan 24, • 32:50

137. Ranking First in Google and Fast with Thomas Phillips

137. Ranking First in Google and Fast with Thomas Phillips

On this episode of "Mastering E-Commerce Marketing," host Eitan Koter sits down with Thomas Phillips, the CEO of DTC SEO Agency. Thomas is a serial entrepreneur who built his first business as a teenager and has since dedicated nearly two decades to cracking the SEO code for e-commerce brands. His work has generated over $70 million in revenue, with projects like PetPortraits.com combining creativity and purpose.Thomas brings a straightforward perspective to today’s conversation, explaining why

Jan 17, • 29:52

136. How to Make Online Selling Easier with Dan Nikas

136. How to Make Online Selling Easier with Dan Nikas

Welcome to Mastering E-Commerce Marketing! In this episode, Eitan Koter chats with Dan Nikas, the founder of Elite Brands and GearBunch, a business that hit $4 million in its first year. What makes Dan’s story stand out is his journey—he spent 17 years as a homicide detective before transitioning into e-commerce and marketing.Dan shares how his investigative skills helped him succeed in a field he had no prior experience in. He talks about how to identify and connect with the right audience, the

Jan 10, • 38:25

135. How to Navigate Retail Challenges with Terresa Zimmerman

135. How to Navigate Retail Challenges with Terresa Zimmerman

Join Eitan Koter as he sits down with Terresa Zimmerman, the founder and CEO of Wood Underwear. What started as a quest for something meaningful turned into a 13-year journey in the men’s underwear industry, a focus on wholesale, and a deep connection to independent retail.Terresa shares candidly about the ups and downs of running her own brand, from discovering a love for Main Street businesses to the power of using storytelling to engage customers. She also highlights the challenges facing sma

Jan 3, • 35:57

134. How to Start Video Marketing with Chris Anderson

134. How to Start Video Marketing with Chris Anderson

Welcome back to another episode of Mastering Ecommerce Marketing with your host, Eitan Koter. Today’s guest is Chris Anderson, the CEO and founder of Elevate Media Group and host of the Elevate Media Podcast. Chris has spent years helping businesses grow their reach and connect with their audiences through video content.In this episode, Chris and Eitan talk about why video is more important than ever for businesses of all sizes. They cover everything from getting started with just your phone to

Dec 27, 2024 • 33:33

133. How to Align Ads and Landing Pages with Martin Greif

133. How to Align Ads and Landing Pages with Martin Greif

Welcome to Mastering Ecommerce Marketing! Today, your host, Eitan Koter, is joined by Martin Greif, President of SiteTuners, a company that helps businesses improve website performance through Conversion Rate Optimization (CRO). Martin has spent years understanding how visitors think, what they care about, and what gets them to take action on a website.In this episode, Martin breaks down the three questions every visitor asks when they land on your site: “Am I in the right place? How do I feel a

Dec 20, 2024 • 31:58

132. What Effective Brand Strategy Looks Like with Kathy Guzmán Galloway

132. What Effective Brand Strategy Looks Like with Kathy Guzmán Galloway

Hey everyone, welcome back to Mastering Ecommerce Marketing with your host, Eitan Koter. Today, Eitan is talking with Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard. Kathy helps brands clarify their positioning to connect better with consumers and reduce risks.With 20 years of experience in the CPG world, Kathy has worked with brands like Lay’s, Nature Made, and Hella Cocktail Co. to help them grow with clear brand strategies. She’s also shared her expertise as a speaker and

Dec 12, 2024 • 34:28

131. How to Get Higher Google Rankings with Brandon Leibowitz

131. How to Get Higher Google Rankings with Brandon Leibowitz

Welcome back to another episode of Mastering E-commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Brandon Leibowitz, the owner of SEO Optimizers, a digital marketing company he’s been running since 2007. Brandon has been helping small and medium-sized businesses grow their online presence, boosting their traffic, and converting that traffic into real results—whether that's sales, leads, or new clients.In this episode, Brandon and Eitan dig into the world of SEO and organ

Nov 19, 2024 • 32:54

130. Retail Media and Marketplaces with Matt Krueger

130. Retail Media and Marketplaces with Matt Krueger

Welcome to another episode of Mastering E-commerce Marketing, hosted by Eitan Koter. Today, Eitan is sitting down with Matt Krueger, Vice President of Digital Commerce at East Point Sports. Matt has a background that blends his love for sports with a deep experience in e-commerce, making for a really interesting conversation about where digital commerce is heading, especially in the sporting goods space.In this episode, Matt shares what it's like balancing both online and offline retail strategi

Nov 14, 2024 • 36:11

129. Building Digital Authority with Darren Jamieson

129. Building Digital Authority with Darren Jamieson

In this episode of Mastering E-Commerce Marketing, Eitan Koter sits down with Darren Jamieson, co-founder of Engage Web, a digital marketing agency based in the UK. Darren brings two decades of experience in the marketing world and has a lot to share about what it takes to build a successful agency, especially one that’s been around for over 15 years—no small feat in the fast-changing marketing world.During the chat, Darren talks about how Engage Web keeps its edge by focusing on constant learni

Nov 12, 2024 • 36:22

128. Secrets to Social Media Success with Jacob Shipley

128. Secrets to Social Media Success with Jacob Shipley

Welcome to another episode of Mastering eCommerce Marketing, hosted by Eitan Koter. In this episode, Eitan chats with Jacob Shipley, who is the Head of Social Media at Benzinga. Jacob's got some serious experience when it comes to growing social media audiences, and he's been helping Benzinga reach new heights. If you want to learn how to build a real community online and gain more followers, Jacob's definitely someone to listen to.During their conversation, Eitan and Jacob talk about what it ta

Nov 8, 2024 • 35:07

128. Secrets to Social Media Success with Jacob Shipley

128. Secrets to Social Media Success with Jacob Shipley

Welcome to another episode of Mastering eCommerce Marketing, hosted by Eitan Koter. In this episode, Eitan chats with Jacob Shipley, who is the Head of Social Media at Benzinga. Jacob's got some serious experience when it comes to growing social media audiences, and he's been helping Benzinga reach new heights. If you want to learn how to build a real community online and gain more followers, Jacob's definitely someone to listen to.During their conversation, Eitan and Jacob talk about what it ta

Nov 8, 2024 • 35:07

127. How Live Shopping Drives Sales with Matt Hodlofski

127. How Live Shopping Drives Sales with Matt Hodlofski

Hey there, welcome to another episode of Mastering E-commerce Marketing. Today, Eitan Koter is joined by Matt Hodlofski, a partner at e6 Marketing. Matt has years of experience working with QVC and HSN, some of the largest live shopping platforms in the world. He started his journey as a producer at QVC and worked his way up, now partnering with brands to help them succeed in the live shopping space.In this chat, Matt shares what makes live shopping so engaging, especially for the audiences at Q

Nov 6, 2024 • 38:09

126. Brand Building Strategies in Beauty with Oyéta Kokoroko

126. Brand Building Strategies in Beauty with Oyéta Kokoroko

Hey there, welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Oyéta Kokoroko, the founder and CEO of Okoko Cosmetiques, an award-winning beauty brand based in Canada that specializes in natural skincare products designed to solve everyday skincare concerns.Oyéta shares her journey, from starting Okoko Cosmetiques back in 2016 out of her passion for finding effective skincare solutions, to growing it into the successful brand

Nov 4, 2024 • 35:57

125. Advanced Email Marketing Tactics with Nikita Vakhrushev

125. Advanced Email Marketing Tactics with Nikita Vakhrushev

In this episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Nikita Vakhrushev, the Founder/CEO of ASPEKT, a digital agency specializing in email marketing for DTC brands. Nikita brings a wealth of experience in helping brands build stronger connections with their customers through targeted email and SMS campaigns.Eitan and Nikita get into some essential topics around email marketing today, covering how to get emails delivered, keep audiences engaged, and make email a dependable r

Nov 1, 2024 • 32:46

124. How Hoox Elevates Cardholder Activation with Roee Peled

124. How Hoox Elevates Cardholder Activation with Roee Peled

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Roee Peled, the Co-founder and CRO of Hoox, a financial tech company making waves in how credit card issuers engage and activate cardholders. Based in Miami, Roee brings years of experience in the fintech space, and today he’s sharing Hoox’s fresh approach to tackling the competition for top-of-wallet status among credit cards.During their chat, Eitan and Roee explore how Hoox has developed a system for credit card

Oct 30, 2024 • 27:14

123. Scaling eCommerce Fulfillment with Dani Mechlowitz

123. Scaling eCommerce Fulfillment with Dani Mechlowitz

Welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Dani Mechlowitz, the Founder & Managing Director at Delta Fulfillment, a UK-based company that specializes in eCommerce fulfillment. Dani's been leading Delta Fulfillment for the past seven years, and he shares a lot of interesting experiences from his journey of growing the business from a small operation into a trusted partner for brands across multiple sectors.In this epis

Oct 25, 2024 • 34:07

122. Bootstrapping Success with Yoni Kazminski

122. Bootstrapping Success with Yoni Kazminski

On today’s episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Yoni Kosminski, the Co-Founder and CEO of MultiplyMii and Escala. Yoni has built a career helping businesses scale by optimizing their teams and processes. MultiplyMii focuses on executive recruitment, helping companies find top remote talent from the Philippines, while Escala is all about improving operational efficiency, helping businesses streamline and document their processes.In this conversation, Yoni shar

Oct 23, 2024 • 36:28

121. The Power of Content Marketing with John Roman

121. The Power of Content Marketing with John Roman

Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is sitting down with John Roman, the CEO of BattlBox, a subscription-based brand known for its outdoor adventure gear. John shares the story of how BattlBox started in 2015 and how the brand stands out with a focus on content and community, making it more than just a typical direct-to-consumer business.In this episode, John talks about how their commitment to creating valuable content and build

Oct 21, 2024 • 36:25

120. Driving E-Commerce Growth at Puma with Christopher Baird

120. Driving E-Commerce Growth at Puma with Christopher Baird

Welcome to another episode of Mastering eCommerce Marketing with our host, Eitan Koter. In today’s episode, Eitan sits down with Christopher Baird, who plays a key role in the global eCommerce team at Puma. Christopher has a wealth of experience managing eCommerce operations in various regions, including South Africa, where he successfully launched Puma’s digital commerce platform just before the pandemic.In this episode, Christopher talks about the unexpected growth Puma saw when they launched

Oct 18, 2024 • 30:13

119. Streamlining Global Ecommerce with Justus Klover-Schlotfeld

119. Streamlining Global Ecommerce with Justus Klover-Schlotfeld

Welcome to this episode of Mastering eCommerce Marketing, hosted by Eitan Koter. Today, Eitan chats with Justus Klover-Schlotfeld, Chief Executive Officer of NEX, a global SaaS platform headquartered in London. NEX connects technology providers, industry experts, and retailers to simplify cross-border logistics and eCommerce operations.In this episode, Justus shares the vision behind NEX and how it grew from identifying a gap in cross-border supply chain logistics. He explains how NEX brings tog

Oct 16, 2024 • 32:57

118. Guide to Marketing Fundamentals with Eagan Heath

118. Guide to Marketing Fundamentals with Eagan Heath

Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is chatting with Eagan Heath, who runs Asymmetric Marketing, a digital marketing agency that helps businesses with everything from PPC, SEO, and landing pages to web design and analytics.In this episode, Eitan and Eagan cover a lot of ground. Eagan shares how the constantly changing marketing space keeps things interesting, and why businesses need to be ready to adapt to new channels as they pop

Oct 14, 2024 • 36:30

117. Managing Full Funnel E-commerce with Nicholas Hernandez

117. Managing Full Funnel E-commerce with Nicholas Hernandez

In today’s episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Nicholas Hernandez, the Director of E-commerce at Felina, a well-established brand in women's intimates and basics. Felina has been around for over 40 years, and Nicholas shares how the company has recently shifted from being primarily wholesale to expanding into the direct-to-consumer space.During the episode, Nicholas talks about his approach to managing the entire customer journey — from top-of-funnel activities li

Oct 11, 2024 • 39:53

116. Social Media’s Impact in Beauty Marketing with Breanna Greenberg

116. Social Media’s Impact in Beauty Marketing with Breanna Greenberg

In this episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Breanna Greenberg, the VP of Marketing at Stratia Skincare. Breanna has been in the beauty industry for over a decade, working with both big brands and startups, and she shares her journey from starting as one of the first social media managers to leading marketing at a fast-growing skincare company.Throughout the episode, Eitan and Breanna talk about the changing world of digital marketing, especially in the beauty and

Oct 10, 2024 • 37:22

115. Customer-Focused Marketing Tips with Adele Nasr

115. Customer-Focused Marketing Tips with Adele Nasr

Welcome back to Mastering eCommerce Marketing! Today, our host Eitan Koter is chatting with Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball. Adele has over 20 years of experience in marketing, starting on the agency side and later moving into brand-side marketing, helping big names like 3-Day Blinds, Home Franchise Concepts, and Aventon grow.In this episode, Adele shares how she’s helped brands navigate the fast-paced world of digital marketing, emphasizing the im

Oct 8, 2024 • 31:00

114. Marketing Success Secrets from Jennifer Sutton

114. Marketing Success Secrets from Jennifer Sutton

Welcome to another episode of Mastering E-commerce Marketing! Today, our host Eitan Koter is excited to introduce our guest, Jennifer Sutton, the founder of Bright Marketing. With over 30 years' experience in the agency world, Jennifer has worked with some of the biggest brands out there. She brings a unique perspective on how to effectively connect branding, marketing, and advertising in today's fast-paced digital environment.In this episode, we explore Jennifer's journey from working with larg

Oct 4, 2024 • 51:01

113. The D2C Shift in Cycling with Luis Torres

113. The D2C Shift in Cycling with Luis Torres

Welcome to another episode of Mastering E-commerce Marketing! Today, our host Eitan Koter interview Luis Torres. Luis is currently leading the operational side of e-commerce at Specialized, a company renowned for its high-quality bicycles and components. He’s based in the Netherlands but started his professional journey in Mexico, where he played a key role in launching e-commerce for Specialized across Latin America.In our conversation, we’ll explore how Luis transitioned from working in manufa

Sep 30, 2024 • 37:22

112. Optimizing E-commerce Operations with Parag Mamnani

112. Optimizing E-commerce Operations with Parag Mamnani

Welcome to another episode of Mastering eCommerce Marketing! Today, our host Eitan Koter is joined by Parag Mamnani, the founder and CEO of Webgility. Webgility is a leading platform helping e-commerce businesses streamline their operations, especially in accounting and inventory management.In this episode, Parag talks about how the focus for businesses has shifted from rapid revenue growth to sustainable profitability. He shares insights into the challenges smaller brands face in a world where

Sep 27, 2024 • 35:46

111. How The Grommet Drives Growth with Greg Rollett

111. How The Grommet Drives Growth with Greg Rollett

In today’s episode, our host Eitan Koter sits down with Greg Rollett, Head of Growth at The Grommet, a platform that helps emerging brands get their products in front of millions of shoppers. Greg has an incredibly unique background, starting off as a musician, touring the U.S., and later transitioning into media, producing videos, hosting TV shows, and even winning Emmy awards.His journey took a turn toward e-commerce, where he’s now passionate about helping brands launch successfully and build

Sep 25, 2024 • 36:48

110. How to Scale Fashion E-Commerce with Enrico Fantaguzzi

110. How to Scale Fashion E-Commerce with Enrico Fantaguzzi

Thanks for tuning in to another great conversation on the eCom Pulse podcast. Our host Eitan Koter is joined by Enrico Fantaguzzi, a seasoned e-commerce expert with over two decades of experience working with some of the biggest names in luxury fashion, including Gucci and TOD's. Enrico’s journey has taken him from the early days of digital transformation in the fashion industry to becoming a leader in managing complex e-commerce operations.In this episode, we talk about how the fashion industry

Sep 22, 2024 • 40:16

109. Learn Sales from Bob Burg: The Go-Giver Method

109. Learn Sales from Bob Burg: The Go-Giver Method

In today’s episode, our host, Eitan Koter is joined by Bob Burg, a well-known author and speaker, best known for his bestselling book The Go-Giver. Bob’s background started in broadcasting before he found his calling in sales, where he’s spent decades helping people rethink how they approach business relationships. We had a great chat about what sales really means, focusing on how it’s more about serving others than pushing a product.We dive into topics like how building genuine connections can

Sep 19, 2024 • 30:25

108. Jordan West’s Guide to Social Commerce

108. Jordan West’s Guide to Social Commerce

In this episode, our host Eitan Koter chats with Jordan West, the founder of upGrowth Commerce, an E-Commerce investor and the host of the "Secrets to Scaling Your E-Commerce Brand" podcast.As a fellow mountain biker, the conversation kicks off with some fun as Jordan recounts a recent mountain biking adventure in Cumberland, a mountain biking hotspot he recently explored. But the focus quickly shifts to the big issues shaping e-commerce today.Jordan shares why upGrowth Commerce is laser-focused

Sep 15, 2024 • 40:18

107. Inside E-commerce Success with Dani Cohen from WelleCo

107. Inside E-commerce Success with Dani Cohen from WelleCo

In today's episode, our host Eitan Koter interview Dani Cohen, Head of E-commerce at WelleCo, a global wellness brand founded by supermodel Elle Macpherson. Dani is based in Sydney, Australia, where she leads the brand's e-commerce strategy and digital marketing efforts.During our conversation, Dani shares what it's like to work at WelleCo, known for its green powders and a new hot chocolate blend that's gaining popularity. We discuss how WelleCo manages its operations across multiple global mar

Sep 12, 2024 • 32:02

106. Mastering Affiliate Programs with Sam Sank

106. Mastering Affiliate Programs with Sam Sank

In this episode the eCom Pulse podcast, our host Eitan Koter sits with Sam Sank, Head of Business Development at Roundforest, a product recommendation platform that’s been helping consumers make informed online shopping decisions for over a decade. Roundforest operates two key websites, bestreviews.guide and bestdeals.today, which provide product comparisons and real-time deal curation across multiple categories, from electronics to niche products like violins for beginners. With operations in n

Sep 10, 2024 • 37:26

105. Particle’s Growth Story with Aviad Eilam

105. Particle’s Growth Story with Aviad Eilam

On this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Aviad Eilam, the Head of Marketing at Particle, a men’s personal care brand that has made a mark in the direct-to-consumer market. Aviad opens up about his journey with Particle, highlighting the company’s growth from a small team of just two employees to a thriving group of 30. He shares his experience navigating the challenges of scaling a business that remains entirely bootstrapped and laser-focused on performance and

Sep 8, 2024 • 39:11

104. AI-Driven SEO Strategies by Rachael Parrott

104. AI-Driven SEO Strategies by Rachael Parrott

In this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Rachael Parrott, Senior Director of Business Development at Optiversal. As an AI enthusiast and expert in scaling enterprise eCommerce SEO, Rachael brings fresh perspective to the conversation on leveraging AI tools and strategies to improve online visibility for brands.Rachael shares her experience working with major companies like Best Buy and Sephora, explaining how Optiversal helps them enhance their online presence

Sep 6, 2024 • 41:34

103. Facebook Ads and AI Chatbots – Derek Videll’s Winning Combo

103. Facebook Ads and AI Chatbots – Derek Videll’s Winning Combo

Today on eCom Pulse, our host Eitan Koter joined by Derek Videll, an experienced entrepreneur and founder of Social Bamboo, a company specializing in Facebook ads consulting, agency work, and AI chatbot development. Derek brings extensive knowledge from over a decade in various online businesses, including e-commerce, SaaS, and digital education. He's also the host of the "Social Media Entrepreneurs" podcast, where he shares effective strategies for growing businesses online.During our conversat

Sep 4, 2024 • 48:18

102. Mastering Amazon Growth with Hristo Arakliev

102. Mastering Amazon Growth with Hristo Arakliev

In this episode of eCom Pulse, our host Eitan Koter is joined by Hristo Arakliev, the co-founder of Hyperzon, an Amazon-focused marketing agency that helps brands maximize their potential on the platform.With extensive experience in e-commerce and digital marketing, Hristo reflects on his path from initially exploring e-commerce with a small brand to creating Hyperzon, which now supports brands worldwide in achieving their Amazon growth goals.Throughout the conversation, Hristo discusses the cha

Sep 2, 2024 • 38:00

101. Southeast Asia E-Commerce Growth with Shlomi Cohen

101. Southeast Asia E-Commerce Growth with Shlomi Cohen

In this episode, our host Eitan Koter is joined by Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce, Southeast Asia's leading e-commerce enabler. Based in Bangkok, Shlomi brings over a decade of experience working across the region, and he is here to share his expertise on the rapidly growing e-commerce landscape in Southeast Asia. aCommerce, founded in 2013, offers end-to-end solutions for brands looking to establish and expand their online presence

Aug 31, 2024 • 47:51

100. E-Commerce Innovation by Deepika Yerragunta of PepsiCo

100. E-Commerce Innovation by Deepika Yerragunta of PepsiCo

In this 100th episode of the eCom Pulse podcast, I sit down with Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo, where she oversees the technological strategies driving Pepsi's online sales. With over a decade of experience spanning e-commerce, startups, and tech giants like Amazon and Intel, Deepika has been at the forefront of integrating cutting-edge technologies with commerce to disrupt the status quo.We discuss the rapid evolution of e-commerce, the increasing role of

Aug 29, 2024 • 42:41

99. Paid Social Success with Aggie Meroni

99. Paid Social Success with Aggie Meroni

In this episode of the eCom Pulse podcast, our host Eitan Koter sits down with Aggie Meroni, the founder of White Bee Digital, a paid social agency that also offers PPC services, specializing in helping e-commerce brands that are ready to scale.Aggie shares her unique journey from a career in investment management to launching her own digital marketing agency, driven by a passion for e-commerce sparked by a podcast she discovered while working in the corporate world.Throughout the episode, Aggie

Aug 27, 2024 • 46:14

98. How In-Package Personalization Drives Sales?

98. How In-Package Personalization Drives Sales?

In this episode of eCom Pulse, our host Eitan Koter sit down with Ryan Millman, the founder of Undigital, a company pioneering a new marketing channel called in-package personalization.Ryan is a serial entrepreneur, having successfully launched and scaled five companies, and he's now focused on revolutionizing how eCommerce brands connect with their customers through personalized experiences.Ryan shares the story behind Undigital and the concept of in-package personalization, which allows brands

Aug 25, 2024 • 35:41

97. Building Seven-Figure Brands with Steven Pemberton

97. Building Seven-Figure Brands with Steven Pemberton

In this episode, our host Eitan Koter speaks with Steven Pemberton, a successful entrepreneur who has built two seven-figure brands alongside his wife and now works as a fractional CMO, helping other businesses achieve similar success. Steven's journey from corporate life to e-commerce is not only inspiring but also packed with practical advice for anyone looking to grow their own brand.Steven shares how he and his wife transitioned from a struggling Amazon business to creating thriving e-commer

Aug 20, 2024 • 41:30

96. Scaling Luxury Brands with Natalia Chappell

96. Scaling Luxury Brands with Natalia Chappell

Welcome to today's episode of eCom Pulse. Our guest is Natalia Chappell, founder of NC & Co, a digital marketing consultancy specializing in luxury fashion, lifestyle, and beauty brands. Natalia has over a decade of experience in digital marketing, having scaled the luxury division at THG, working with high-profile brands such as Rikso, Ganni, and Represent.This year, Natalia took the bold step of launching her own business to focus on providing a more holistic approach to digital marketing.In t

Aug 14, 2024 • 39:54

95. Mastering Link-Building: Greg Heilers’ Top Tips

95. Mastering Link-Building: Greg Heilers’ Top Tips

In today's episode, our host Eitan Koter have a conversation with Greg Heilers, the co-founder of Jolly SEO, a company that specializes in link-building and content outreach for businesses aiming to improve their online visibility.Greg brings a unique background to his role, having started his career far from the digital world, working in agriculture and traveling the globe before settling into writing and eventually founding a successful SEO agency. His journey offers a fresh perspective on how

Aug 12, 2024 • 50:36

94. CMO Strategies Unlocked with Colin Lewis

94. CMO Strategies Unlocked with Colin Lewis

In this episode, our host Eitan Koter welcomes Colin Lewis, a marketing professional with extensive international experience across Australia, Asia, and Europe. Colin has held pivotal roles such as CMO and Marketing Director for major airlines, where he gained deep insights into retail, digital commerce, and the rising influence of retail media.Colin provides a thoughtful analysis of the shifting responsibilities of the CMO, emphasizing the need for a strong commercial focus while navigating the

Aug 9, 2024 • 44:12

93. Unlocking Niche Markets: David Popovich on E-Commerce Innovation

93. Unlocking Niche Markets: David Popovich on E-Commerce Innovation

Hello listeners and welcome to another episode of eCom Pulse. Today our host Eitan Koter chat with David Popovich, a seasoned e-commerce entrepreneur who has carved out an exclusive space in the world of e-commerce and marketing. David shares his journey, transitioning from a corporate marketing career at ClubMed to becoming a successful e-commerce entrepreneur.One of David's standout successes is his niche brand, Wolfstuff, which capitalized on the deep passion of people have for wolves. By ide

Aug 5, 2024 • 48:24

92. Balancing Innovation and Operations in Retail with Scott Lux

92. Balancing Innovation and Operations in Retail with Scott Lux

In this episode of eCom Pulse, our host Eitan Koter talk with Scott Lux, Executive Vice President, Global E-commerce and Technology at Esprit. Scott brings years of experience from both the tech and marketing sides of the industry, offering a deep understanding of how brands can thrive in today’s challenging environment.We explore how companies can effectively balance innovation with operational efficiency, particularly in an era of rising costs and shifting consumer expectations.Scott emphasize

Aug 1, 2024 • 44:55

91. The Omnichannel Queen Kait Stephens on Bridging Retail Gaps

91. The Omnichannel Queen Kait Stephens on Bridging Retail Gaps

In this episode of eCom Pulse, our host Eitan Koter welcomes Kait Stephens, CEO and co-founder of Brij. Brij helps brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences.Kait is a leading voice in e-commerce and omnichannel strategies. Known as the "Omnichannel Queen," Kait also hosts The Omnichannel Marketer podcast and is an active angel investor.In this episode, Kait shares her journey from private equity investing at PIMCO to c

Jul 29, 2024 • 46:22

90. Musician Turned E-commerce Expert: Rusty’s Story at Caspari

90. Musician Turned E-commerce Expert: Rusty’s Story at Caspari

https://youtu.be/EWlvYgOnNM8In this episode of eCom Pulse, our host Eitan Koter welcomes Rusty Speidel, a digital marketing expert with a very unique background. Rusty works as Global Director, E-Commerce at Caspari, a company renowned for its high-end paper products that enhance home events and celebrations.He shares his journey from being a musician to becoming a leader in digital marketing and e-commerce, highlighting how his creative background aids in structuring and designing user-friendly

Jul 25, 2024 • 35:03

89. Expert Marketing Tips from Newton Baby’s CMO Aaron Zagha

89. Expert Marketing Tips from Newton Baby’s CMO Aaron Zagha

https://youtu.be/5UVqvk4aY2kWelcome back to eCom Pulse! Today, our host Eitan Koter is chatting with Aaron Zagha, the Chief Marketing Officer at Newton Baby. Aaron shares his journey from finance and investment banking to becoming a leader in marketing and e-commerce.Newton Baby, known for its innovative and breathable crib mattresses, has been revolutionizing baby sleep products for nearly a decade.In this episode, Aaron discusses the importance of a quantitative approach in marketing, the chal

Jul 22, 2024 • 32:54

88. Dr. Liraz Margalit: Psychology Behind Consumer Decisions

88. Dr. Liraz Margalit: Psychology Behind Consumer Decisions

https://youtu.be/1w4-v6l0CPUHello listeners and welcome to another episode of eCom Pulse! In today's episode, I interview Dr. Liraz Margalit, a renowned psychologist and founder of Topicx.Dr. Margalit specializes in decision-making processes, behavioral economics, and neuropsychology. With a deep understanding of how people make decisions, she has applied her expertise to both consumer behavior and self-improvement.During this episode, Dr. Margalit shares fascinating research into the intersecti

Jul 16, 2024 • 47:58

Dr. Liraz Margalit: Psychology Behind Consumer Decisions

Dr. Liraz Margalit: Psychology Behind Consumer Decisions

Hello listeners and welcome to another episode of eCom Pulse! In today's episode, I interview Dr. Liraz Margalit, a renowned psychologist and founder of Topicx.Dr. Margalit specializes in decision-making processes, behavioral economics, and neuropsychology. With a deep understanding of how people make decisions, she has applied her expertise to both consumer behavior and self-improvement.During this episode, Dr. Margalit shares fascinating research into the intersection of cognitive psychology a

Jul 16, 2024 • 47:58

87. How IZEA Shaped the Creator Economy with Ryan Schram

87. How IZEA Shaped the Creator Economy with Ryan Schram

https://youtu.be/jlyVGa4F0-cWe’re excited to host Ryan Schram, President and COO of IZEA, a pioneering force in the influencer marketing and creator economy landscape. With over a decade of experience at IZEA, Ryan has been instrumental in leading the company to its current status as a global leader in the field.In this episode, Ryan shares with us IZEA’s fascinating journey from the early days of the industry to becoming a key player in the creator economy. He shares how IZEA has helped shape i

Jul 15, 2024 • 45:51

86. Future of Retail: Carol Spieckerman’s Expert Take

86. Future of Retail: Carol Spieckerman’s Expert Take

https://youtu.be/QrX7AdhN6FsHello listeners and thank you for tuning in to eCom Pulse! Our host Eitan Koter sat with Carol Spieckerman, President of Spieckerman Retail, an advisor to a diverse range of retail stakeholders in the B2B space.Carol is renowned for her expertise in accelerating thought leadership and business development through her unique five-point methodology, impactful workshops, and insightful masterclasses.In this episode, Carol shares her career journey from her early days tra

Jul 11, 2024 • 37:26

85. Maximizing Influencer Marketing ROI With Mike Newton

85. Maximizing Influencer Marketing ROI With Mike Newton

https://youtu.be/Xm-1n3tA1o0Hello listeners! Today, our host Eitan Koter interviewed Mike Newton, a seasoned expert in influencer marketing.Mike has been in the industry since 2016, with notable experience working with Kobe Bryant for Lenovo Smartphones and playing a pivotal role at Discord, where he expanded their partner program significantly.Mike shares his wealth of knowledge on influencer marketing strategies, emphasizing the importance of both qualitative and quantitative analysis when sel

Jul 9, 2024 • 42:51

84. The Secrets of Efficient E-commerce Shipping with Erez Sages

84. The Secrets of Efficient E-commerce Shipping with Erez Sages

https://youtu.be/9-WFP95QV8EWelcome to another episode of the 'eCom Pulse' podcast. Today, we have Erez Sages, the CEO and Co-founder of iBundle, joining us.Erez and his team have transformed the shipping landscape for e-commerce businesses, particularly in the D2C sector. iBundle offers a unique shipping method that consolidates shipments, ensuring cost-effective and efficient delivery across multiple international corridors.In this episode, Erez shares the story behind iBundle's inception and

Jul 8, 2024 • 31:48

83. Mastering CLV for Profitability with Valentin Radu

83. Mastering CLV for Profitability with Valentin Radu

https://youtu.be/MvT1zBzmFHwValentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability.Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We discusses the direct connection between lifetime value and profitability, emphasizing the importance of measuring and improving customer retention. Valen

Jul 3, 2024 • 41:18

82. E-commerce Innovations with Oren Inditzky from Wix

82. E-commerce Innovations with Oren Inditzky from Wix

https://youtu.be/iwAQU-BxNU4On today's episode, our host, Eitan Koter, talks with Oren Inditzky, Wix's VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon.At Wix, Oren leads the charge in providing merchants with professional tools to establish, manage, and grow their e-commerce businesses.Oren shares the evolution of Wix's e-commerce platform, highlighting its versatility, ease of u

Jul 1, 2024 • 32:59

81. Marketeam.ai: The World’s First Fully Autonomous AI Marketing Team

81. Marketeam.ai: The World’s First Fully Autonomous AI Marketing Team

https://youtu.be/6wzNPvZekN0In this episode, our host Eitan Koter joined by Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai, a groundbreaking company that has created the world's first fully autonomous AI marketing team. With over 24 years of experience in the marketing industry, Naama brings a deep understanding of the challenges and opportunities marketers face today. She explains how MarkeTeam.ai assigns a team of specialized AI agents to handle various marketing functions, including s

Jun 27, 2024 • 36:29

80. Sabina Campbell’s Guide to E-Commerce SEO Success

80. Sabina Campbell’s Guide to E-Commerce SEO Success

https://youtu.be/kWLu0uo3WgEIn this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies.During our conversation, Sabina explains the importance of a well-structured website, emphasizing the need for proper use of H1 to H6 tags, optimized met

Jun 23, 2024 • 35:49

79. Retention vs. Acquisition: Sachin Bhargava’s E-commerce Secrets

79. Retention vs. Acquisition: Sachin Bhargava’s E-commerce Secrets

https://youtu.be/eIGdnieYM_sIn this episode, I welcome Sachin K. Bhargava, the Senior Director of Digital Products and e-commerce at John Hardy, a leading luxury jewelry brand. Sachin brings a wealth of experience from his roles at notable companies like Gilt Groupe, Mack Weldon, and Bespoke Post. He shares with us his journey in e-commerce, emphasizing the importance of creating exceptional customer experiences and the evolving KPIs in today's digital landscape.Sachin shares insights on the cha

Jun 18, 2024 • 38:50

78. Mastering SEO for E-commerce Success with Josh Piepmeier

78. Mastering SEO for E-commerce Success with Josh Piepmeier

https://youtu.be/FeMSQth9NwMToday I'm talking with Josh Piepmeier, a prominent SEO expert and the founder of Meriwether, a successful SEO agency.Josh's journey from engineering to becoming an SEO specialist is both remarkable and educational. He combines his technical expertise with a passion for content marketing to help e-commerce brands achieve top rankings and significant revenue growth.In this episode, Josh unpacks the current trends in SEO, including Google's transition to an answers platf

Jun 17, 2024 • 41:51

77. Customer-Centric Commerce: Lisa Scheps of Lancome

77. Customer-Centric Commerce: Lisa Scheps of Lancome

https://youtu.be/0b5b0fB0F1sWelcome listeners! I'm so excited to introduce my guest on today's episode, Lisa Scheps, Vice President at L'Oréal, where she oversees Lancome.com in the US. Lisa is a seasoned professional with a rich background in both brick-and-mortar and digital retail, having started her career in store retail before transitioning to e-commerce. She brings a wealth of knowledge and insight into the ever-evolving beauty industry.In this episode, Lisa shares her unique perspective

Jun 13, 2024 • 33:13

76. The Power of Storytelling in Brand Building with Betsy Mello

76. The Power of Storytelling in Brand Building with Betsy Mello

https://youtu.be/Mu-YplRJlcAIt is my pleasure to welcome you to the latest episode of the eCom Pulse podcast!Let me introduce our guest, Betsy Mello, Senior Vice President of E-commerce at Durel Home, a leading furniture manufacturer in North America. With over 20 years of experience in the retail industry, Betsy shares her extensive knowledge and insights, drawing from her work with iconic brands like Gap Inc., Old Navy, Levi's, and now Durel Home.Betsy shares with us the evolution of the furni

Jun 7, 2024 • 36:18

75. Brandon Rael: Your Trusted Advisor on Digital Transformation

75. Brandon Rael: Your Trusted Advisor on Digital Transformation

https://youtu.be/qklxt9XNYFkToday I speak with Brandon Rael, an experienced retail and e-commerce professional and a RETHINK Retail Top Expert, about the role of a trusted advisor in digital transformation. Brandon emphasizes the importance of understanding the root cause of challenges and prioritizing transformation initiatives.We discuss the need for agility and customer-centricity in today's market and explores the motivations for transformation, such as profitability, cost containment, agili

Jun 5, 2024 • 34:16

74. Data-Driven Marketing with Katy Katz of Basic Fun!

74. Data-Driven Marketing with Katy Katz of Basic Fun!

https://youtu.be/aKlR5SvJOTQHello listeners and welcome to today's episode of our eCom Pulse podcast! I'm thrilled to have Katy Katz, a digital marketing expert with nearly 20 years of experience, joining us. Katy heads Digital Marketing & E-Commerce at Basic Fun!, a company known for its beloved toy brands like Care Bears, Tonka, and Littlest Pet Shop.In this episode, Katy shares her journey from starting in Facebook marketing for an art gallery to becoming a leader in the e-commerce and di

Jun 3, 2024 • 36:09

CRO Secrets by Will Laurenson from Customers Who Click

CRO Secrets by Will Laurenson from Customers Who Click

https://youtu.be/TWi9F7KbdNwWill Laurenson, the founder of Customs Who Click, discusses the importance of conversion rate optimization (CRO) in e-commerce. He explains that CRO involves customer research, problem-solving, and optimizing the website to improve advertising efficiency, conversion rates, and customer satisfaction.Brands typically reach out to CRO agencies either because they have a problem on their website or because they want to scale and improve their performance.Laurenson introdu

May 28, 2024 • 44:34

Mobile UX and Technical SEO with Dekstech's Luke Tull

Mobile UX and Technical SEO with Dekstech's Luke Tull

https://youtu.be/dRPvxag8N5UWelcome to today's episode! We have a fantastic guest joining us, Luke Tull, founder and CEO of Dekstech, where he specializes in web design and development for medium and large-sized businesses on Shopify and Shopify Plus.With a strong emphasis on data-driven strategies, Dekstech helps brands navigate the complexities of the digital marketplace, ensuring their online presence is both effective and efficient.Luke has become an expert in building and optimizing online

May 27, 2024 • 36:32

71. Expanding into Latin America with Michael Begg from AMZ Advisers

71. Expanding into Latin America with Michael Begg from AMZ Advisers

https://youtu.be/FpiX1c8CBooGreetings, listeners! Today we've got Mike Begg on the show, co-founder and CEO of AMZ Advisers, and Go Avance.Mike is an expert in e-commerce and Amazon marketplace strategies, with a particular focus on expanding brands into the Latin American market. In this episode, Mike shares his fascinating journey from Connecticut to Guadalajara, Mexico, where he built his successful business helping brands thrive on Amazon and Mercado Libre.I discuss with Mike the unique oppo

May 23, 2024 • 33:54

The Process of De-Commoditization with Jesse Wroblewski

The Process of De-Commoditization with Jesse Wroblewski

https://youtu.be/VrfXY8FMUb4The focus of today's podcast episode is differentiation, in which Jesse Wroblewski, a marketing expert with over 25 years of experience in the field, shares his unique perspectives.Jesse works tirelessly to help businesses stand out and not just blend in with the competition. His journey began when he realized his unique skills were being lost in a sea of sameness, and he decided to find a way to differentiate his services and help others do the same.In this episode,

May 22, 2024 • 35:27

North Star in E-commerce: Chris Hallisey of AW Chang Explains

North Star in E-commerce: Chris Hallisey of AW Chang Explains

https://youtu.be/yCP-F1IflwwIt is my pleasure to introduce our guest, Chris Hallisey, who leads the e-commerce division at AW Chang Corporation, a men's apparel and accessories company known for its sustainable practices and innovative digital printing technology. Chris brings a wealth of experience in managing both direct-to-consumer and business-to-business channels.This episode explores the concept of the "North Star" in e-commerce. Chris shares how this guiding principle helps his team maint

May 21, 2024 • 33:47

Increase Brand Valuation with Jason Somerville of GW Partners

Increase Brand Valuation with Jason Somerville of GW Partners

https://youtu.be/T0OtpwWPfBgWelcome to today's episode! Our host Eitan Koter set with Jason Somerville, co-founder of GW Partners, a boutique advisory firm that uniquely combines business consulting and M&A advisory services. Jason and his team work closely with founders, engaging one to two years before a strategic transaction, to optimize every aspect of their business from HR to marketing to ensure a successful outcome.In this episode, I discuss with Jason the current state of the M&A market,

May 20, 2024 • 42:54

67. Katharine McKee‘s Guide to Navigating E-Commerce Complexities

67. Katharine McKee‘s Guide to Navigating E-Commerce Complexities

https://youtu.be/iVnDFwWvPmsKatharine McKee, founder and principal of Morphology Consulting, discusses her passion for consulting and working with brands in the e-commerce industry.Katharine provides digital commerce consulting services focused on profitability and efficiency. She analyzes broad demand signals and customer behavior to help brands make actionable decisions.Katharine advises brands to test everything and trust their gut instincts while also seeking outside perspectives to identify

May 16, 2024 • 40:04

Driving E-Commerce Profitability: Burak Yolga, CEO of Forceget

Driving E-Commerce Profitability: Burak Yolga, CEO of Forceget

https://youtu.be/KPCuFRtQcgYWelcome to today’s episode where our host Eitan Koter explores the current state of global supply chain and logistics in e-commerce with our guest, Burak Yolga. Burak brings an international perspective, having lived and worked across Turkey, China, and now the United States, where he operates from Miami.As the CEO of Forceget, a global supply chain and logistics company, Burak has a wealth of knowledge of the intricacies of global shipping and e-commerce operations.I

May 15, 2024 • 35:19

65. The E-Commerce Guru of the Middle East: Meet Lina Gallagher

65. The E-Commerce Guru of the Middle East: Meet Lina Gallagher

https://youtu.be/gZS2B8aPXaELocated in Dubai, Lina Gallagher is regarded as the e-commerce guru of the Middle East.I've discussed the growth and opportunities in the Middle East market. She highlights the importance of understanding the Middle East consumer and tailoring strategies to their preferences. Lina emphasizes the need for localization, including using the Arabic language for customer service and considering cultural values.She also advises international brands on the best process for e

May 13, 2024 • 51:40

64. Online grocery innovation with Zvika Baida

64. Online grocery innovation with Zvika Baida

https://youtu.be/c6HWUi-sRAAOn today's episode, I welcome Zvika Baida, the former CEO of Shufersal Online. Zvika has navigated a career path starting from practicing law to managing Israel’s leading online grocery service, bringing a unique perspective on the intersection of legal acumen and business innovation.In our conversation, Zvika shares his experiences with transforming Shufersal Online into a leader in the grocery sector. He emphasizes the significance of aligning business operations wi

May 9, 2024 • 45:52

Omnichannel Insights with Matt Ezyk, Pet Supermarket

Omnichannel Insights with Matt Ezyk, Pet Supermarket

https://youtu.be/OETdFQzWUUoMatt Ezyk, Director of E-commerce at Pet Supermarket, discusses the challenges and trends in digital transformation and omnichannel retail. He emphasizes the importance of AI and personalization in enhancing the customer experience.Matt also shares insights on managing multiple channels, optimizing inventory, and building relationships in the industry. As a former professional musician, he highlights the value of teamwork and not overdoing it in both music and e-comme

May 8, 2024 • 35:20

62. Selling the Idea, Not Just the Product with Alex Nyezhnyk

62. Selling the Idea, Not Just the Product with Alex Nyezhnyk

https://www.youtube.com/watch?v=MDFUGHCfLXcOur host Eitan Koter, discussed with Alex Nyezhnyk, the CEO of Profit Whales, an e-commerce growth agency, on product launches and the challenges involved in launching new products on Amazon.Alex explains that the private label model is no longer effective due to increased Amazon commissions and expensive Amazon PPC. Instead, he recommends launching brands outside of Amazon and using platforms like TikTok and Instagram to drive traffic with influencer m

May 7, 2024 • 37:46

Rare Coins Spotlight: Kate Ovodova on Collectibles

Rare Coins Spotlight: Kate Ovodova on Collectibles

https://www.youtube.com/watch?v=CLwVTBkeW9YWelcome to today’s episode where we explore the collectibles industry, with a special focus on the rare coin market. Our guest, Kate Ovodova, Head of eCommerce @ Bullion Shark, which is a prominent player in the collectible coin industry. Kate brings her experience and passion for the market, offering a unique perspective on the marketing and sales of rare coins, ranging from ancient artifacts to contemporary treasures.In this episode, Kate shares intri

May 6, 2024 • 44:55

The Future of E-commerce Logistics with Refael Elbaz of Unicargo

The Future of E-commerce Logistics with Refael Elbaz of Unicargo

https://youtu.be/7f_WhsgYGJY UniCargo is a logistics company that focuses on providing freight forwarding and logistics services to e-commerce businesses. They specialize in serving online entrepreneurs who have unique logistics needs but are often overlooked by traditional freight forwarding companies. UniCargo offers services such as import of record, warehousing, last mile distribution, and reverse logistics. They have developed an inventory management system that provides transparency and

May 2, 2024 • 44:55

Paid Media Secrets with Nikki Lindgren from Pennock

Paid Media Secrets with Nikki Lindgren from Pennock

https://youtu.be/XmUDEkSm8VkNikki Lindgren, founder and managing partner at Pennock, a paid media agency, discusses her background and the inspiration behind starting her agency. Nikki shares insights on the evolving landscape of paid media, including the impact of AI and machine learning. We've discussed the importance of a balanced approach between earned and owned media, and the need for a strong inbound strategy to boost ROAS.Nikki also provides recommendations for new brands starting out in

May 1, 2024 • 40:27

Children's Costumes Online: James Sposto on Ecommerce Growth

Children's Costumes Online: James Sposto on Ecommerce Growth

https://youtu.be/w8s5K9WdO4EWelcome to today’s episode of our podcast where we dive into the fascinating world of children's costumes with none other than James Sposto, the Director of E-commerce at TEETOT. TEETOT, a brand with a 35-year legacy, specializes in high-quality dress-up costumes that go beyond Halloween, focusing on everyday imagination and play for kids.In this episode, James will walk us through his strategic role in transforming TEETOT’s online presence. From overhauling their e-c

Apr 29, 2024 • 41:38

57. Michael Dumas on Fashion E-Commerce

57. Michael Dumas on Fashion E-Commerce

https://youtu.be/QyxnZtQO7kwMichael Dumas, Director of E-commerce at Zelouf International, a Global Fabric Wholesaler, shares his strategies for driving growth and success in the industry.In this episode, we'll explore how Michael's strategic implementations, such as introducing express shipping options and overhauling the site's SEO, have dramatically increased both sales volumes and customer satisfaction. He'll share insights on the significant impact of small changes in a large catalog enviro

Apr 25, 2024 • 41:08

Handwritten Outreach with David Wachs: Personalized Notes for High ROI

Handwritten Outreach with David Wachs: Personalized Notes for High ROI

https://youtu.be/0b6iQy3KoogHandwrytten is a company that helps businesses scale handwritten outreach in a world dominated by AI and digital communication. They use robots to write and send personalized handwritten notes on behalf of their clients.David Wachs, Handwrytten's founder and CEO, was interviewed by our host Eitan Koter. They discussed Handwrytten's bootstrapping and profitable business model over the past ten years, and the company's focus on organic growth.Handwrytten targets various

Apr 24, 2024 • 34:59

55. Mastering Luxury E-Commerce: Insights from Mezlan’s Joshua Young

55. Mastering Luxury E-Commerce: Insights from Mezlan’s Joshua Young

https://youtu.be/seBfjGn8c0EWelcome to today's episode, where we explore the evolving landscape of luxury retail and e-commerce innovation. Joining us is Joshua Young, the head of e-commerce at Mezlan, a company renowned for its handcrafted luxury shoes, made with passion and precision in Spain for over four decades. Joshua offers a deep understanding of global market trends and successful e-commerce practices.In today’s conversation, Joshua recounts Mezlan's journey from a small operation selli

Apr 23, 2024 • 35:01

Inside the Printer Supply Industry with Bo Acimovic: Sustainability and Sales

Inside the Printer Supply Industry with Bo Acimovic: Sustainability and Sales

https://youtu.be/7Mf7Uf0ixzsBo Acimovic, Director of Global e-commerce for Clover Imaging Group, shares his professional journey and the challenges and benefits of selling remanufactured printer supplies. He discusses the characteristics of the printer supplies industry and the importance of sustainability.Bo emphasizes the need to educate customers about the quality and cost-effectiveness of remanufactured products. He also highlights the challenges of selling uninteresting products and the imp

Apr 22, 2024 • 41:17

Building E-commerce Empires with Neil Twa from Voltage

Building E-commerce Empires with Neil Twa from Voltage

https://youtu.be/JvKmSLTaAQ8Welcome to today’s episode where our host Eitan Koter discuss e-commerce with Neil Twa, the founder of Voltage Digital which launches, operates, and acquires e-commerce brands. Neil has also written the book "Almost automated income with FBA!" where you will learn how to create your own "almost automated" Amazon e-commerce business in a short period of time without sacrificing your lifestyle.Neil shares his profound insights from over two decades of experience in onli

Apr 18, 2024 • 50:11

52. Retail Reimagined: Pedro Santos on Leading E-Commerce Innovation

52. Retail Reimagined: Pedro Santos on Leading E-Commerce Innovation

https://youtu.be/_OBOgj-OgqkWelcome to today’s podcast episode where our host Eitan Koter is joined by Pedro Santos, the head of e-commerce at MC Sonae, a leader in Portuguese retail. Our conversation explores the transformative trends in e-commerce and Q-commerce within the diverse retail formats operated by MC Sonae, from large hypermarkets to convenience stores.Pedro sheds light on the omnichannel business model that has positioned MC Sonae as a frontrunner in retail, effectively integrating

Apr 17, 2024 • 43:21

The 8 Dimensions of E-Commerce Brilliance by Sabir Semerkant - Part 2

The 8 Dimensions of E-Commerce Brilliance by Sabir Semerkant - Part 2

https://youtu.be/kzNJVGi7p4oWelcome back to eCom Pulse! In this next segment with Sabir Semerkant, we're unpacking the essentials of product positioning and brand building. You've heard the what and the why, but now it's time for the how.Forget about playing catch-up with the competition; Sabir is here to show us that the secret sauce to success lies in telling our unique story. We’re looking at what sets our product apart, and how we can harness that to not just compete, but to set a new standa

Apr 15, 2024 • 43:05

50. The 8 Dimensions of E-Commerce Brilliance by Sabir Semerkant – Part 1

50. The 8 Dimensions of E-Commerce Brilliance by Sabir Semerkant – Part 1

https://youtu.be/kzNJVGi7p4oWelcome to the first part of a two-part series where I sit down with ecommerce industry expert, Sabir Semerkant. As a co-founder of VaynerCommerce alongside Gary Vaynerchuk in 2010, Sabir has developed unique insights over the course of his 25-year journey through the evolution of online commerce. Using these insights, Sabir has generated $1 billion in incremental revenue from e-commerce sales.As a pioneer since the inception of e-commerce, Sabir brings to the table a

Apr 11, 2024 • 47:19

49. From Nature to Nutrition: Neal Didonna’s Take on Outdoor Supplements

49. From Nature to Nutrition: Neal Didonna’s Take on Outdoor Supplements

https://youtu.be/GiikY1XBUT8In this conversation, Neal Didonna, the VP of Marketing at Mountain Ops, discusses the company's mission to provide quality nutrition and supplements for outdoor enthusiasts, particularly hunters. He highlights the importance of partnerships and influencer marketing in their growth strategy, focusing on building an ecosystem of partners who align with their brand values.Neal also emphasizes the need for adaptability and agility in marketing, as well as the importance

Apr 10, 2024 • 46:06

The SMB Yoda: Rick Wingender's E-Commerce Growth Strategies

The SMB Yoda: Rick Wingender's E-Commerce Growth Strategies

Rick Wingender, an experienced e-commerce professional, shares his journey in the industry and his passion for helping small businesses succeed. He discusses his background in e-commerce, including his involvement with the Green Bay Packers as a minor shareholder. Rick explains the challenges and mistakes he often sees in the SMB market and emphasizes the importance of having realistic expectations. He also highlights the skills and foundational knowledge necessary for e-commerce leaders to thri

Apr 9, 2024 • 52:40

Mastering B2B and D2C: Elias Castaneda's Strategies for Success

Mastering B2B and D2C: Elias Castaneda's Strategies for Success

Get ready for a super interesting chat on today's eCom Pulse podcast episode as I've set down with Elias Castaneda, VP Marketing & Digital Commerce at AP&G - Catchmaster, where they're pioneering eco-friendly pest control solutions. We've discussed what's new and hot in e-commerce for 2024, and how online shopping and physical stores are finding new ways to work together. Elias also shared his personal story, which is a wild ride from engineering to finance, and then a bold jump into digital mar

Apr 8, 2024 • 53:30

Lights, Camera, Action: Stephanie Garcia’s Guide to Live Shopping

Lights, Camera, Action: Stephanie Garcia’s Guide to Live Shopping

https://youtu.be/WYhWweI-4HsStephanie Garcia shares her expertise in live shopping and remote live production services. She provides tips for being irresistible on camera and emphasizes the importance of mindset and structure in video presentations.Stephanie discusses her background in the ad agency world and her transition to live streaming. She explains her role as a remote live production producer and the process of planning and executing live shopping events. Stephanie also discusses success

Apr 5, 2024 • 39:08

The Portless Way of Efficient Shipping

The Portless Way of Efficient Shipping

In this conversation, our host Eitan Koter dives into an intriguing conversation with Izzy Rosenzweig from Portless, a company that’s making significant waves in the e-commerce logistics sector.We got an in-depth look at how Portless is innovating the way products move from production to consumers. It’s not just about shipping faster; it’s about a smarter, more efficient approach that benefits both businesses and consumers.Izzy shared insights on Portless’ direct logistics model, a strategy that

Apr 4, 2024 • 33:46

Google, AI, and Privacy: Esther Cisneros Explores the Changing Digital Landscape

Google, AI, and Privacy: Esther Cisneros Explores the Changing Digital Landscape

Our host Eitan Koter discussed with Esther Uhalte Cisneros, a seasoned professional with a rich background spanning several countries and leading roles in media, advertising, technology and e-commerce.From her early days in advertising sales at CNN to her transformative years in New York working for Estee Lauder and her current position at Google, as Head of eCommerce & Retail Sales for the German market. Esther explains the products and solutions that Google offers to the retail and ecommerce m

Apr 3, 2024 • 54:03

43. Staying True to Your Brand’s DNA: Abigail Joseph on the Future of Fashion

43. Staying True to Your Brand’s DNA: Abigail Joseph on the Future of Fashion

https://youtu.be/MmRGB3adiecIn this episode, our host Eitan Koter dives into the world of luxury e-commerce and fashion with our guest, Abigail Joseph.Imagine this: we're chatting with Abigail while she's surrounded by the beautiful desert in Scottsdale, Arizona. She's going to talk about her time with amazing brands like Forever 21 and Jacques Marie Mage and her take on the latest trends in digital marketing. In our conversation, we'll dig into what makes a brand really stick with customer

Apr 2, 2024 • 58:21

Creating World's No.1 Sports Insole  with Ryan Regan of VKTRY

Creating World's No.1 Sports Insole with Ryan Regan of VKTRY

Ryan Regan, the Director of E-commerce at VKTRY, discussed with our host Eitan Koter the company's carbon fiber insole product and their focus on becoming the number one sports insole in the world. Ryan shares how the product was designed and the viral marketing campaign that propelled their growth.Ryan discussed VKTORY’s direct-to-consumer business model and the importance of their main marketing channel, TikTok. Ryan shares more important information about website optimization, customization o

Apr 1, 2024 • 36:33

A Deep Dive into Baby Gear E-Commerce with Thomas Hamilton

A Deep Dive into Baby Gear E-Commerce with Thomas Hamilton

Thomas Hamilton, VP of Sales and Marketing for Snuggle Bugs, discusses the baby gear industry and the transition to e-commerce. He shares his background in digital marketing and the agency world, as well as the challenges and benefits of replatforming to Shopify Plus. Thomas also highlights the offline and online omnichannel considerations, self-fulfillment, and the purchasing personas and buying behaviors in the baby gear industry. In this conversation, Thomas discusses the challenges of meetin

Mar 28, 2024 • 53:37

Creating a Brand on Amazon:  Dan Brownsher's Strategies for Success

Creating a Brand on Amazon: Dan Brownsher's Strategies for Success

Our host Eitan Koter sits down with Dan Brownsher, CEO of Channel Key, a full-service channel management marketplace agency, to discuss his journey of building a business on Amazon as well as the transition to exclusive distribution and private labeling. Dan shares insights into the growth of Channel Key and the company's remote work culture. The conversation also covers the market for Amazon services, competition, and alternative channels. Finally, they discuss the importance of retail media an

Mar 27, 2024 • 47:50

39. Multi-Channel Marketing Mastery with Jonathon Blevins of Equipment Share

39. Multi-Channel Marketing Mastery with Jonathon Blevins of Equipment Share

https://youtu.be/gWs5QIzEMtYOur host Eitan Koter interviewed Jonathon Blevins, the e-commerce manager at Equipment Share, a B2B company in the construction industry. Jonathon explains Equipment Share’s omni-channel strategy and the challenges of purchasing behavior for high-ticket items. He discusses their content creation efforts and the value-added services they provide. Jonathon also shares insights on organic marketing, short-form videos, and influencer marketing. He talks about the balance

Mar 26, 2024 • 44:00

From Courtrooms to Clicks: A Lawyer's Pivot to Global E-Commerce

From Courtrooms to Clicks: A Lawyer's Pivot to Global E-Commerce

In this episode, our host Eitan Koter sat down with Guy Rotberg, Head of Ecommerce at Mashbir, one of Israel’s largest retailers, and we’ve discussed Guy's journey from practicing law in Israel to diving into the dynamic e-commerce sector in China and the United States.You’ll hear about Guy's experiences in the early days of China's internet boom and his innovative approach to job searching in a country with vast opportunities and challenges. Discover how his legal background played a role in hi

Mar 25, 2024 • 42:04

Unveiling Meni Dahan's Masterplan for HY Group's Customer-Centric Future

Unveiling Meni Dahan's Masterplan for HY Group's Customer-Centric Future

In this conversation, Meni Dahan, who leads customer experience and digital assets at HY Group, discusses the company's focus on customer experience and its various business areas. He explains that HY Group is a distributor of top-tier consumer electronics brands and provides installation, warranty, and service to customers. The company also operates in green energy, logistics, and electronic components.Meni highlights the importance of brand recognition and the challenge of leaving a great impr

Mar 21, 2024 • 45:38

36. Mastering the Art Market: Amitai’s Story of OverstockArt.com

36. Mastering the Art Market: Amitai’s Story of OverstockArt.com

https://youtu.be/hxrsm_bN9y0Amitai Sasson, the founder of OverstockArt.com, shares insights into the e-commerce industry and his experience running a successful online art gallery. He discusses the challenges of fulfillment, inventory management, and demand planning.Amitai also highlights the importance of customer acquisition and retention strategies, including email marketing and personalized communication. He explores the potential of new sales channels like TikTok Shop and emphasizes the val

Mar 20, 2024 • 38:01

35. The Future of Shopping: A Talk with Retail Expert Michael Zakkour

35. The Future of Shopping: A Talk with Retail Expert Michael Zakkour

https://youtu.be/9ogaKxRC2ywMichael Zakkour discusses with host Eitan Koter on the transformation happening in the retail and e-commerce industries. He highlights the shift from digital transformation to a new phase of disruption and transformation in e-commerce itself.The retail industry is experiencing a renaissance, with the emergence of new channels and touchpoints for consumer engagement. Zakkour emphasizes the need for immersive commerce, where online shopping becomes more experiential, so

Mar 19, 2024 • 46:51

34. Jackie Hernández Reveals: The Gen Z Effect on Modern Marketing

34. Jackie Hernández Reveals: The Gen Z Effect on Modern Marketing

https://youtu.be/YeSSw52WE8oIn this conversation, Jackie Hernandez discusses the importance of understanding and engaging with Gen Z consumers. She highlights the characteristics and values of Gen Z, including their tech-savviness, focus on sustainability and social responsibility, and desire for personalized experiences.Gen Z's purchasing power and influence are significant, making it crucial for brands to adapt to their preferences. Technology, such as AI and augmented reality, plays a key rol

Mar 18, 2024 • 43:13

Behind Big Brands: Amy Silino's E-Commerce Strategies

Behind Big Brands: Amy Silino's E-Commerce Strategies

In this conversation, Amy Silino, a marketer with over 16 years of experience in the e-commerce space, discusses various topics related to the industry. She emphasizes the importance of curiosity and adaptability in the rapidly changing digital landscape. Amy also highlights the shift towards profitability and the focus on retention and loyalty in the current market.Amy shares insights on branding practices and the need for brands to differentiate themselves by delivering value to consumers. Amy

Mar 14, 2024 • 39:45

UGC and Influencer Marketing: A Conversation with Lauren Roth

UGC and Influencer Marketing: A Conversation with Lauren Roth

In this conversation, Lauren Roth discusses influencer marketing, community engagement, and community building. She explains that influencer marketing is primarily used for brand awareness but can be utilized throughout the marketing funnel. User-generated content (UGC) is content created by customers or UGC content creators that brands can use in their marketing.Lauren also discusses the ownership of assets in influencer marketing and UGC campaigns. She emphasizes the importance of authenticity

Mar 13, 2024 • 42:32

31. Jen Root of Hawke Media: Pioneering Partnerships in E-Commerce

31. Jen Root of Hawke Media: Pioneering Partnerships in E-Commerce

https://youtu.be/QUT1k0393jYIn this captivating episode, we sit down with Jen Root of Hawke Media to delve into the dynamic world of e-commerce partnerships and strategies. As the Vice President of Partnerships at Hawk Media, Jen brings a wealth of knowledge and experience, having played a pivotal role in establishing Hawk as a top performance marketing agency.Throughout our discussion, Jen sheds light on the intricacies of managing a diverse team, fostering sustainable client growth, and naviga

Mar 12, 2024 • 43:12

30. Blake Droesch of eMarketer: The New Era of Shoppable Digital Media

30. Blake Droesch of eMarketer: The New Era of Shoppable Digital Media

https://youtu.be/gMiP0qTwiFwIn this conversation, Blake Droesch discusses the concept of shoppable media and its various platforms. He explains that shoppable media refers to any form of digital media that includes a call to action for purchasing a product. The conversation then delves into the strategies and approaches of different platforms, including Meta (formerly Facebook), TikTok, and YouTube. Each platform has its own unique strengths and challenges when it comes to shoppable media.The co

Mar 11, 2024 • 49:25

29. Crafting Success with Sarah Nesheim: The Birth and Evolution of Crafted

29. Crafting Success with Sarah Nesheim: The Birth and Evolution of Crafted

https://youtu.be/sylkrbfzvdQSarah shares her personal story and entrepreneurial journey, from growing up in a multicultural household to studying media and communications at NYU. She talks about her initial idea for a social cooking recipe app and the challenges she faced in getting viewership.Sarah then explains how Crafted pivoted to become a UGC marketplace focused on food and beverage brands. She discusses the unique differentiation of Crafted, including its focus on quality cooking content

Mar 6, 2024 • 44:48

From Local Stores to Global Marketplaces: Jessica Lesesky's Story

From Local Stores to Global Marketplaces: Jessica Lesesky's Story

Jessica shares her background in retail and e-commerce, including her experience with marketplaces and brand partnerships. She discusses the role of Shutterfly in helping people preserve their memories and highlights the practical use case of Make My Book, an AI-powered service.The conversation explores the growing demand for outsourced services and the desire for more human engagement in a digital world. Jessica emphasizes the importance of getting back to basics in retail and focusing on core

Mar 6, 2024 • 46:09

Venturing into Agricultural E-commerce with Sangeeta Motwani

Venturing into Agricultural E-commerce with Sangeeta Motwani

Sangeeta Motwani, a leader in the agriculture industry, discusses the impact of e-commerce on farming and the challenges and opportunities it presents. She shares her experience working in the CommoditAg marketplace and the various stakeholders involved.Sangeeta also highlights the importance of strategic partnerships and data analytics in the industry. She emphasizes the need for bold decision-making and taking risks to drive growth. Sangeeta's management style focuses on autonomy and learning

Mar 4, 2024 • 39:30

E-commerce Innovation: The Excellence of Akshay Kumar in the Furniture Industry

E-commerce Innovation: The Excellence of Akshay Kumar in the Furniture Industry

Akshay discusses his background in e-commerce and his role as head of e-commerce at Michael Murphy Home Furnishing. He highlights the challenges and opportunities in the furniture industry, including the shift to online shopping and the importance of customer experience.Akshay shares insights into the company's digital transformation, including the use of AI and AR/VR technologies. He also discusses the impact of social commerce and voice commerce on the industry. Akshay emphasizes the importanc

Feb 29, 2024 • 39:11

25. Customer Retention Mastery: Lessons from Eli Weiss

25. Customer Retention Mastery: Lessons from Eli Weiss

https://youtu.be/qyvc8qZCO18In this conversation, Eli Weiss, VP Retention Advocacy at Yotpo and an expert in customer experience and retention, discusses the importance of customer retention and the future of retention strategies at Yotpo. He emphasizes the need for brands to understand the holistic customer journey and utilize data to communicate with customers effectively.Eli shares insights on implementing retention strategies, such as focusing on customer behavior and personalized messaging.

Feb 28, 2024 • 46:18

24. Decoding SEO’s Next Wave with Darwin Santos

24. Decoding SEO’s Next Wave with Darwin Santos

https://youtu.be/Y-t0gMA5cD8In this conversation, Darwin Santos, a technical SEO expert, discusses various aspects of SEO in the context of e-commerce. He emphasizes the importance of SEO in driving organic traffic and conversions for online stores.Darwin highlights the need for strategic planning and execution of SEO strategies, considering factors such as technical elements, trust signals, and semantic understanding. He also discusses the role of structured data and the evolving impact of AI o

Feb 27, 2024 • 55:14

From Clicks to Customers: Mastering E-Commerce Payments with Dror Birzon

From Clicks to Customers: Mastering E-Commerce Payments with Dror Birzon

In this conversation, Dror Birzon, a payments expert from BlueSnap, discusses the challenges and opportunities in the payment industry. He highlights the importance of converting users into buyers and the role of AI in payment workflows.Dror also emphasizes the need for localization in international expansion and the significance of alternative payment methods. He explores the growing trend of social commerce and the impact of shoppable videos.Additionally, we've discussed the integration of onl

Feb 26, 2024 • 33:30

22. Chic Sustainability: Esther Richter’s Fashion and Sustainability Practices

22. Chic Sustainability: Esther Richter’s Fashion and Sustainability Practices

https://youtu.be/t244iIanLKkEsther Richter, a fashion industry professional, shares her journey and expertise in the world of fashion, with a focus on secondhand clothing and sustainability. She discusses her experience working with e-commerce platforms like Amazon, Etsy, and eBay, and provides insights into launching and marketing on these platforms.Esther also highlights the role of AI in fashion and the importance of sustainability in the industry. She shares her personal styling services and

Feb 23, 2024 • 31:14

Innovations in E-Commerce: Liz Kressel’s Journey from Media to Online Shopping

Innovations in E-Commerce: Liz Kressel’s Journey from Media to Online Shopping

https://youtu.be/RAN_bwSEQOQIn this conversation, Liz Kressel, an e-commerce expert, discusses various topics related to e-commerce, including the integration of entertainment and commerce, the rise of live shopping and shoppable videos, best practices for live shopping events, e-commerce challenges and trends, optimization and customer journeys, the role of agencies in the Shopify ecosystem, and strategies for implementing subscriptions in e-commerce.Liz also highlights the opportunities in the

Feb 22, 2024 • 42:30

From China to Global Impact: Carmen Muley’s Live Shopping Journey

From China to Global Impact: Carmen Muley’s Live Shopping Journey

Carmen Muley, a live shopping and social commerce expert, shares her personal journey and experiences in the live shopping industry. She discusses the birth of live shopping in China and its evolution over the years.Carmen highlights the differences in consumer behavior between China and the Western world, emphasizing the need for European brands to be more open to trying new things. She also provides insights into the challenges and objections brands face when implementing live shopping strateg

Feb 21, 2024 • 44:16

Driving Profit Through Operational Innovation with Kathleen Sullivan Garman

Driving Profit Through Operational Innovation with Kathleen Sullivan Garman

In this conversation, Kathleen Sullivan Garman shares her expertise in operations and optimization in the e-commerce industry. She discusses her passion for operations and the importance of efficiency in driving profitability. Kathleen explains her typical engagements, which involve analyzing and optimizing various aspects of a company's operations.Kathleen emphasizes the need for a structured implementation process and the challenges of change management. Kathleen also discusses the importance

Feb 20, 2024 • 49:00

Vinny O'Brien's Guide to Building Customer Loyalty in the Digital Age

Vinny O'Brien's Guide to Building Customer Loyalty in the Digital Age

Vinny O'Brien discusses the future of e-commerce and the concept of free commerce for everyone. He highlights the need for a shift in the traditional e-commerce blueprint and the importance of education in the industry.Vinny also explores the role of AI in e-commerce and the challenges of data-driven decision-making. He addresses the impact of platforms like Shopify and the changing landscape of advertising and exposure in the e-commerce space.In this conversation, Vinnie O'Brien discusses the u

Feb 19, 2024 • 1:00:05

Jennifer Peters: Crafting Success in the Supplement Market

Jennifer Peters: Crafting Success in the Supplement Market

Jennifer Peters, an e-commerce expert, discusses the challenges and strategies in the supplement industry. She shares insights on how OLLY, a supplement brand, differentiates itself in the market and positions its products in the e-commerce space.Jennifer highlights the importance of customer delight and the role of marketing in creating a pleasant customer experience. She also discusses the product configuration and variants offered by OLLY.Additionally, Jennifer talks about the impact of AI in

Feb 16, 2024 • 48:09

The Future of Furniture Shopping with Alex Back from Couch.com

The Future of Furniture Shopping with Alex Back from Couch.com

Alex Back, founder and CEO of Couch.com, shares his journey in the furniture industry and the challenges he faced in helping customers find the right couch. He discusses the innovation he introduced in the online furniture space and the importance of customer service.Alex explains the concept behind Couch.com and its goal to provide a personalized shopping experience through an AI-powered quiz. He also discusses the monetization model and marketing strategy for the platform.Finally, Alex shares

Feb 14, 2024 • 49:35

15. Small Brands, Big Dreams: Navigating Digital Marketing with Scott Ohsman

15. Small Brands, Big Dreams: Navigating Digital Marketing with Scott Ohsman

https://youtu.be/hY-ZvHTZoqkIn this episode, Scott Ohsman, VP Digital Commerce at Quickfire, shares his extensive experience in retail and digital marketing. He discusses his passion for working with small brands and the integration of marketing channels.Scott provides insights on planning and strategy for small businesses, the evolving budgets and platforms in digital advertising, and the impact of Apple 2021 and the cookieless world. He also highlights the rise of retail media and the importan

Feb 12, 2024 • 48:26

14. Unpacking AI’s Impact on E-commerce with Daniil Andreev

14. Unpacking AI’s Impact on E-commerce with Daniil Andreev

https://youtu.be/dtUIryTIdYgIn this episode, host Eitan Koter interviews Daniil Andreev from Ecorn, an e-commerce agency and Shopify partner, about the latest trends in AI and e-commerce. Daniil shares his personal story of how he got into the e-commerce industry and his journey from starting small side hustles to building his own agency.They discuss the various applications of AI in e-commerce, including virtual fitting rooms, AI-generated content, and conversion rate optimization. Daniil also

Feb 9, 2024 • 48:43

Redefining Retail: Navigating the Digital-Physical Blend with Carl Boutet

Redefining Retail: Navigating the Digital-Physical Blend with Carl Boutet

In this episode, host Eitan Koter interviews Carl Boutet, an expert in e-commerce and retail innovation. Carl shares his background in retail and e-commerce, including his experience launching Cantel with Price Club and working with Costco.ca.He discusses his passion for teaching and his involvement with the Retail Innovation Lab at McGill University. Carl also explores the e-commerce trends in Asia, including the rise of shoppable video and the integration of digital and physical experiences.He

Feb 8, 2024 • 44:58

12. The $3.6 Billion Ecommerce Expert: Jeremy Miller’s Guide to Online Success.

12. The $3.6 Billion Ecommerce Expert: Jeremy Miller’s Guide to Online Success.

https://youtu.be/eszo1sJI3hUIn this episode, I spoke with Jeremy Miller, Senior Director of Commerce Platform at Moda Operandi. Jeremy has over 25 years of experience launching, managing, and optimizing ecommerce platforms and businesses, including over $3.6 billion of revenue in built systems.Jeremy has a deep understanding of what it takes to build DTC and B2B businesses. He uses full digital transformation strategies by aligning engineering with business goals, hiring the ideal staff, managin

Feb 6, 2024 • 52:01

11. Mastering Brand Exits: Inside Octillion’s Acquisition Playbook

11. Mastering Brand Exits: Inside Octillion’s Acquisition Playbook

https://youtu.be/xZ0Spy-OktkKunle Campbell, co-founder of Octillion, shares insights on evaluating and acquiring brands in the CPG industry. He discusses the evaluation criteria, acquisition strategy, and the importance of working capital and financing. Kunle also highlights the significance of the technology stack and operations in the acquisition process.He provides an overview of the current market conditions and the challenges faced by brands. Finally, Kunle talks about his motivation for wr

Feb 5, 2024 • 46:00

Innovative Strategies in Advertising: BSR Digital's Brian Roisentul Shares His Expertise

Innovative Strategies in Advertising: BSR Digital's Brian Roisentul Shares His Expertise

In this episode, Brian Roisentul, founder and CEO of BSR Digital, shares his personal journey from a background in computer science to becoming an advertising expert. He emphasizes the importance of going back to the basics in marketing and advises brands to focus on creating a strong product and validating its demand before investing in advertising.Brian discusses the key elements of an ideal marketing strategy, including setting clear goals, developing a plan, and balancing acquisition and ret

Feb 4, 2024 • 42:34

9. Jack Lindberg: A Musician Turned Amazon Advertising Whiz

9. Jack Lindberg: A Musician Turned Amazon Advertising Whiz

https://youtu.be/nQzScZpEDHEIn this episode, Eitan Koter interviews Jack Lindberg, Director of Analytics at the Mars Agency. Jack shares his personal journey from being a musician to entering the analytics profession. He explains the role of Amazon Marketing Cloud and how it provides valuable data for brands.The key performance indicators (KPIs) that brands focus on include incrementality, profitability, and market share growth.Jack discusses the importance of analytics teams working closely wit

Feb 1, 2024 • 46:27

ERP Meets E-Commerce: Mastering Supply Chains with Paul Seibert

ERP Meets E-Commerce: Mastering Supply Chains with Paul Seibert

In this episode, I discuss with Paul Seibert, e-commerce director at SCG team, about the challenges brands face in supply chain and inventory management, the integration of ERP and e-commerce, and the emerging opportunities of shoppable video and social commerce.We explore the importance of sales in the internationalmarkets, the expansion of channels and social media, the role of video in e-commerce, and the impact of AI on the industry. The conversation concludes with a discussion on market mac

Jan 31, 2024 • 42:49

7. Virtual Retail: Pioneering the Future of E-Commerce with Atay Schulberg

7. Virtual Retail: Pioneering the Future of E-Commerce with Atay Schulberg

https://youtu.be/1zI0suFEDJ4In this episode, Atay Schulberg, Strategic Enterprise Executive at Byond XR, discusses the future of immersive commerce and the role of virtual reality in e-commerce. Atay shares his personal journey and background in e-commerce and explains how Byond XR is bridging the gap between physical and virtual retail experiences. He provides examples of use cases and highlights the importance of personalization and storytelling in engaging customers. Atay also discusses the i

Jan 29, 2024 • 40:33

Redefining E-Commerce and Women’s Entrepreneurship with Cynthia Nelson

Redefining E-Commerce and Women’s Entrepreneurship with Cynthia Nelson

https://youtu.be/avdzfrZeLJcCynthia Nelson, an expert in video commerce and supporter of women in business, shares her insights and experiences in this conversation. The conversation covers topics such as investing in women-led companies, the current status and challenges of live shopping, the power of video commerce and social commerce, the challenges and opportunities for marketers in 2024, the role of AI in marketing, and the strategy as a service model.Cynthia also discusses her work in supp

Jan 25, 2024 • 45:13

Pioneering the Future of Influencer Marketing with David Tintner

Pioneering the Future of Influencer Marketing with David Tintner

David Tintner, CEO of Thought Leaders, discusses the challenges and solutions in the digital content sponsorship space. He shares his personal journey and the inspiration behind founding Thought Leaders, a YouTube intelligence platform. David explains how Thought Leaders uses data analytics and technology to match brands with the perfect creators for their campaigns. He emphasizes the importance of long-form content and the value it brings to both creators and viewers. David also discusses the r

Jan 22, 2024 • 45:57

The Secrets of Live Shopping with Dawn Chubai - Part 2

The Secrets of Live Shopping with Dawn Chubai - Part 2

In the second episode with Dawn Chubai, the conversation shifts to the skills required for a great host in live shopping, with Dawn drawing from her extensive experience in traditional media. She emphasizes the necessity of multitasking and effectively interacting with a live audience. Additionally, Dawn discusses the importance of hosts being able to cater to diverse viewers, addressing their unique questions and concerns. The episode also introduces the concept of a live selling talent roster

Jan 15, 2024 • 39:11

The Secrets of Live Shopping with Dawn Chubai - Part 1

The Secrets of Live Shopping with Dawn Chubai - Part 1

In the first part of this two-episode series, Dawn Chubai, a live shopping expert and principal of Live Selling School, delves into the evolution of home shopping and the burgeoning world of live stream shopping. She underscores the significance of authenticity and consistency in live selling, discussing the adoption of this trend in the Western world. Dawn offers valuable insights into the challenges of implementing live shopping, along with practical tips for preparing and promoting these even

Jan 9, 2024 • 35:13

Mastering Video and TikTok for Ecommerce Marketing

Mastering Video and TikTok for Ecommerce Marketing

https://youtu.be/HprBB339LDEIn this latest episode of eCom Pulse, Eitan Koter, co-founder and co-CEO of Vimmi introduces us to the fascinating world of video marketing through the eyes of Keren Brown, a seasoned TikTok expert and content strategist. Keren's journey, from pioneering blogging in the early foodie era to becoming a leading TikTok agency, is a testament to her innovative approach to social media marketing, short form videos and community building. Join us as we explore the depths of

Jan 3, 2024 • 36:52

1. Why I started this podcast?

1. Why I started this podcast?

The e-commerce industry is not just about buying and selling online; it's about the innovation, the people, and the dynamic market that keeps evolving every day. This ever-changing landscape is what drives my excitement and curiosity, and I wanted to create a space where we can explore this together.I noticed a gap in the podcast world for engaging, in-depth conversations about e-commerce. There are incredible stories to be told, trends to be analyzed, and strategies to be shared. That's where e

Dec 18, 2023 • 3:20

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