Stories and Strategies for Public Relations and Marketing

Stories and Strategies

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We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR.Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world. And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about.From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ide...

FLASHBACK SUNDAY - PRSA’s Strategy to Out-Communicate Misinformation

This episode originally published in May 2024.At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)We need t

Mar 2, • 25:27

How to Build a Personal Brand That Opens Doors

Personal branding isn’t just for influencers or CEOs—it’s for anyone who wants to stand out, build trust, and create new opportunities. Whether you’re an employee, entrepreneur, or freelancer, the way you present yourself can open doors or close them. In today’s digital world, people aren’t just hiring résumés—they’re hiring reputations. A strong personal brand can make you the go-to expert in your field, help you attract new clients, and even future-proof your career. But crafting a brand that

Feb 25, • 26:16

Why Your PR Plan is Gathering Dust… and How to Fix it

Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone.  Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to fix it. You need to set clear goals, measure meaningful metrics beyond just media mentions, and ensure consistency in PR efforts instead of relying on one-off campaigns. Michelle also shares insights on the rising importance of personal branding, the evolving media landscap

Feb 18, • 26:08

Executive Storytelling: A New Era for Public Relations

As brands seek to cut through the digital noise, a fascinating trend has emerged: recording conversations with CEOs and decision-makers to create authentic, shareable content that humanizes their leadership.Kendall Breitman shares her insights on why this strategy is resonating with brands and audiences and how storytelling and transparency are becoming key drivers of brand trust in today’s world.Listen For5:25 Turning Internal Meetings into Public Content8:26 The Shift from Logos to Personal Br

Feb 11, • 27:00

The Rise of Fractional Leadership: Filling Gaps, Driving Growth

Fractional Leadership is a growing, and possibly permanent, trend of fractional leadership and why it’s becoming a permanent shift in the business world. As organizations face leadership gaps, budget constraints, and rapidly evolving challenges, fractional leaders—experienced executives hired on a part-time basis—are stepping in to provide strategic guidance and stability. What is the unique value they bring? How do they differ from consultants and full-time executives? And what does it take to

Feb 4, • 25:26

FLASHBACK SUNDAY - How a Ban on TikTok Might Impact PR and Marketing Pros

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool.The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day. But several governments have banned TikTok from being used on Government devices – including the United States, Canada, the UK and Australia. In India, TikTok is banned altogether.In late April 2024, President Biden signed a bill into law t

Feb 2, • 25:15

Why Communication is a Navy SEAL’s Greatest Asset

Communication is the most important weapon a Navy SEAL can carry—more vital than physical strength, endurance, or even firepower. I was in Salt Lake City recently at a conference and saw former Navy SEAL William Branum speak. He served for 26 years with the US Navy and 23 of those years was a Navy SEAL. In his presentation he talked about how clear, concise, and often nonverbal communication plays a critical role in high-stress, life-or-death situations—whether underwater, in a firefight, or cle

Jan 28, • 19:24

Soft Power in Public Relations: Persuasion over Pressure

Soft Power. It’s the concept of influence… not control – and it can shape global perceptions, drive brand loyalty, and create lasting impact.In this episode we learn what soft power really means, now it differs from traditional PR, and how companies can use it to build trust, foster connections, and stand out in a competitive market (or even world order). Through storytelling, cultural identity, and corporate responsibility, discover how your organization—or personal brand—can expand its reach a

Jan 21, • 28:36

Hawk Tuah: Meme Queen – Crypto Scheme. Fame in the Age of Absurdity

She made the internet howl with one absurd phrase. Haliey Welch, the self-proclaimed “Hawk Tuah Girl,” turned a bizarre street interview viral fame almost overnight. What started as a joke spiraled into a full-blown phenomenon, with memes, merchandise, and her very own cryptocurrency. But it was the viral cry that became a crypto crash.In this episode, we unpack the wild story of Haliey Welch’s meteoric fame. Her viral catchphrase to the lawsuits surrounding her failed crypto venture, the absurd

Jan 14, • 26:58

Reimagining School Marketing: Partnering, Not Promoting

Rate this podcast with just one click In today’s crowded digital landscape and with marketing budgets tighter than ever, brands are looking for fresh, innovative ways to connect with younger audiences. One emerging frontier? K-12 schools. These classrooms are no longer just hubs of learning—they’re evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity.Whoa… you mean vending machines for soft drinks and chips?No.From sponsoring STEM programs to

Jan 7, • 26:50

SUNDAY FLASHBACK - Harnessing the Influence of Wikipedia for Your Brand

Wikipedia is one of the top the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government websites. Wikipedia is also of interest for SEO practitioners, heavily influencing Google search results and now impacting outputs from generative AI software

Jan 5, • 21:30

Is AI a Hero or a Villain for Public Relations and Marketing in 2025?

Rate this podcast with just one click Time to explore predictions for the coming year in public relations, marketing, and the evolving role of AI. There are conflicting views on AI's future, its role in content generation, and whether the hype has peaked or we're still climbing the AI rollercoaster. But there’s no arguing with the importance of transparency and authenticity rising to the challenges of disinformation. Frank Strong of Sword and Script conducted an industry survey and shares the re

Dec 31, 2024 • 25:37

AI Written Poetry is SHOCKINGLY Better Than Human Writers

Rate this podcast with just one click We think we can tell when bots take the pen, When AI spins words again and again. "Deep dives" and "delves" in their usual tone, The cadence, the phrasing, they’re not quite our own.But the line’s getting blurred, it’s harder to see, Is this human or machine-crafted poetry? The last bastion, they said, where humans excel, Was poetry’s heart, its unbreakable shell.Yet now a new study has shattered the view, At Pittsburgh, they’ve found something striking and

Dec 24, 2024 • 25:51

Why is My CEO so BORING on Social Media?

Rate this podcast with just one click Executives are finally beginning to understand the power of participating in digital channels.“What if I mess up?” “Why would anyone want to hear from ME?”Those WERE the common excuses until about five years ago when the trend lines changes and it was more common for executive leaders to BE on social media than not. Still, most sound like cheerleaders for their company don’t they? We aren’t REALLY getting to know them, just where they work and a less-than-su

Dec 17, 2024 • 29:59

WOMEN Can Reach PR Executive Leadership Roles Faster Than You Think!

Rate this podcast with just one click There’s a striking imbalance in the PR industry: while women make up two-thirds of the workforce, they hold only a third of executive positions. For Dr. Karen Hills Pruden the strategy to help women close this leadership gap is to focus strongly on provable analytics. She shares how to amplify your value through metrics, finding your unique selling proposition, and why silence is NOT a superpower when it comes to self-advocacy. Listen For4:34 Amplifying Your

Dec 10, 2024 • 28:40

Political Campaigns as PR Case Studies

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickWhat can political campaigns teach us about the art of public relations? Political strategist Matt Krayton explores how modern political campaigns have become masterclasses in PR strategy. From messaging and media to influencers and voter vibes, Matt breaks down what worked in the recent US election, what didn’t, and why. Listen For8:09 The Role of Social Media in Shaping Voter Perceptions

Dec 3, 2024 • 27:04

Has JAGUAR Committed Brand Suicide?

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickJaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future? It’s rebranding, launched last week, has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.”Is this the end of Jaguar? Or does a cat always land on its fe

Nov 26, 2024 • 23:51

Adapt or Die: PR in the Age of AI

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one click In many ways, the ground is shifting beneath our feet. PR professionals are shifting from traditional roles to becoming trusted advisors in a world where AI and data are reshaping the landscape. Generative AI and advanced analytics are changing the way PR pros build strategies, measure success, and influence public perception. But how can AI be used responsibly? How do we go beyond simple

Nov 19, 2024 • 24:10

PROTECT Your Organization from Misinformation with Blockchain Tech!

We want to hear from you https://podcast.storiesandstrategies.ca/surveyThere’s a rising tide of disinformation threatening corporate communication and financial stability. It’s increasingly influential and at times very well-funded.Most recently there was the infamous Adidas hoax, where activists manipulated public perception to spark conversations about workers' rights. A new tool called Wiztrust Protect is a blockchain-based solution designed to certify and verify corporate information, helpin

Nov 12, 2024 • 23:11

The Human Element of Crisis Management in PR

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Our World faces a lot of big problems all at once right now. Wars, disinformation, climate change, and money troubles.A new report suggests these problems actually reinforce each other, creating a “new abnormal” state of constant risk. Life feels uncertain and that’s becoming normal.The report emphasizes we need to shift our focus, not just by using technology but by focusi

Nov 5, 2024 • 25:25

Why Communications Strategy is NASA’s Secret Weapon

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Why is strategic communications so important to NASA? And what strategies do they use? What audiences do they target?Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Probe.

Oct 27, 2024 • 26:44

Regulating PR. What Three African Nations are Doing

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Arik Karani, the President of the African Public Relations Association shares why three African nations have introduced mandatory certification for public relations professionals. It’s intended to standardize the PR practice and enforce ethical practice but they also standardize pay rates and even protect practitioners from being fired needlessly.Is it working in Africa? W

Oct 20, 2024 • 23:37

Accreditation vs Certification for Communications Pros

We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Is professional certification is becoming a must for the industry? Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer for PR professionals. She shares insights on why the Global Communication Certification Council (GCCC) stands out with its internationally recognized standards, and why it’s crucial for co

Oct 13, 2024 • 22:27

AI Issues in Content Creation: Striking a Balance Between SEO and Authenticity

We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafting engaging, meaningful stories that resonate with our readers, or should we focus on hitting those all-important keywords that boost our SEO rankings?  The rise of semantic SEO adds yet another layer to this puzzle, as it pushes us to consider not just the words we use, but the intent and sentiment

Oct 6, 2024 • 26:06

Throwback Thursday - Oh the Things We Can Do With Generative AI

Text DougThis episode first published in May 2023. It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts. Not only can we CREATE content, but we can also gather valuable insights into customer behaviours and preferences like never before. By analyzing the data generated by customer interactions, businesses can identify

Oct 3, 2024 • 25:37

The Influential Power of Audio

Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic branding to how podcasts create lasting bonds, they uncover why audio remains one of our most potent yet underutilized senses.  They also dive into the darker side of audio, discussing the rise of deep fake technology and its impact on trust in the digital age. Whether you’re a PR professional or just cur

Sep 29, 2024 • 27:02

Public Relations Strategies When Companies Hire Controversial Leaders

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.caHow do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman tackle the challenges of handling leadership transitions, especially when the choices seem controversial. Using the recent example of the Edmonton Oilers hiring a new GM, they explore the delicate balance between maintaining trust, managing emotions, and ensuring transparency

Sep 22, 2024 • 23:55

How CEOs and Other Senior Executives Are Using Digital Media

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platforms to shape their public personas, engage with critical social issues, and build direct connections with key stakeholders. A new report explores the public relations and communications strategies behind these efforts and how this shift is redefining

Sep 15, 2024 • 25:29

The Disinformation Playbook

There is an anatomy of a disinformation campaign.  In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestrated amplification by bots, and finally, the unwitting spread by receptive hosts. These campaigns infect the public psyche faster than you can blink.  But we can fight back. We can invest in early warning systems, develop proactive diagnosis and intervention, and perhaps most uniquely, we can conduct

Sep 8, 2024 • 22:42

Throwback Thursday – When Lies BUILD Trust

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca This is a Replay from Episode 79 which first published in January 2023.In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust.Four Behavioral Science studies done through the Wharton School at the University

Sep 5, 2024 • 22:53

The AI Solution for Navigating Reputational Risks

Participate in our Listener Feedback Survey. 5 minutes for $50. Just email doug@storiesandstrategies.ca Narratives matter. In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is crucial. Constellation is an advanced narrative intelligence platform by Blackbird.AI designed to identify and mitigate reputational risks before they spiral out of control.For marketing and public relations professionals, the stakes have never been h

Sep 1, 2024 • 22:46

Marketing For a Tough Industry

Participate in our Listener Feedback Survey. 5 minutes for $50.Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge.  Tobacco, alcohol, adult entertainment, pharmaceuticals, firearms, cryptocurrency, or cannabis. These sectors face stringent regulations and significant public scrutiny.  They also present incredible opportunities for marketers willing to navigate these hurdles. In this episode we explore the strategies needed to effectively promote

Aug 25, 2024 • 22:29

The Hidden Costs of Cutting Corners in PR and Marketing

Participate in our Listener Feedback Survey. 5 minutes for $50. It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a brand’s reputation and trustworthiness. In this episode we uncover the hidden costs of cutting corners and the ethical implications that come with it. Listen For4:42 Cutting Corners Using AI6:26 Prioritizing Your Unique Strengths11:00 Impacts of Cross Posting Content on Social Media16:12

Aug 18, 2024 • 22:54

How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows

Participate in our Listener Feedback Survey. 5 minutes for $50.Double the output – but lose the human touch?From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscape. But while AI can handle many tasks efficiently, there are critical areas where human creativity and emotional intelligence remain irreplaceable. It’s not all rosy predictions for AI and PR – there are very real challenges of AI adopti

Aug 11, 2024 • 24:30

Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success

We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short. Savvy marketers tap into these cognitive biases to influence out choices and drive success. In this episode, Nathan Yeung shares why understanding these shortcuts is crucial for creating effective marketing strategies and how trust and avoiding overconfidence play pivotal roles in winning over consumers.  Listen For4:21 Utilizing Availability and Acces

Aug 4, 2024 • 25:22

Throwback Thursday - The Behavioural Science Communications Firm That's Changing Everything

This episode was originally published September 13, 2022.Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience, sociology, psychology, and political science. It’s the study of when and why individuals engage in specific behaviours by experimentally examining the impact of factors such as conscious thoughts, motivation, social influences, contextual effects and habits. There are hundreds of firms exploring in this field now, working for cli

Aug 1, 2024 • 26:49

Networking: Effective Communication at Big Events

Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially when conversations are frequently interrupted. In this episode we look at strategies for engaging storytelling in brief interactions, making meaningful connections, and ensuring your conversations stand out.  Listen For5:06 The Power of Listening9:13 When You’re an Introvert13:30 Finding Your Wedge into Group Conversations20:14 Tailoring Your Stories Guest: Robert Kenned

Jul 28, 2024 • 26:23

Top Instagram Trends in 2024

Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…), Reels is number one. SocialInsider studied this recently and found brands have increased their use of reels by 40% compared to the previous year because they’re more engaging than single images or carousels. Brands should have a consistent calendar for creating reels, but also use other content formats like carousels to reach their goals on Instagram. And, as in any PR campai

Jul 21, 2024 • 21:19

As Communications Director, What’s Your Next Step for the Democrats? Or Republicans?

The debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and Donald Trump, exploring the “What Now” for each party. Janet Brown is an extremely well-respected pollster in Canada with NO political affiliation to either US party. We talk about what she would do if she was in charge of communications strategy for the Democrats and the Republicans. Listen For6:38 The Need to Focus on Donors8:40 Utilize Private Meetings for Recovery14:06 Emulate Ronald R

Jul 14, 2024 • 24:20

Why Public Relations Shouldn’t Abandon Controversial Industries

The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel companies. While his comments are aimed at combating climate change, they overlook the crucial role PR pros play in driving innovation and transparency within these companies. By disengaging, PR experts could inadvertently hinder progress towards net-zero goals, as their expertise is vital in communicating and facilitating the transformative chang

Jul 7, 2024 • 22:09

Throwback Thursday - The ORID Method for Structured Conversation

This is a Replay from Episode 73 which first published in October 2022.You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But in the meeting, everyone takes turns making different points (presumably so they feel they’ve contributed to the meeting in front of their superior), the conversation goes wayward and when it comes time to making the decision, everyone’s confused or (worse) misled. This is typically the point where t

Jul 4, 2024 • 25:01

Shifting Leadership Communication from Command to Curiosity

Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this episode Paige Williams shares how we can transform communication and leadership effectiveness by asking the right questions and staying rooted in curiosity.These are strategies that can enhance creativity, engagement, and resilience in your team, whether you’re leading a small group or a large organization. Listen For5:22 The Importance of Asking the Right Questions7:0

Jun 30, 2024 • 22:32

How Digital Media is Redefining Consumer Behavior

Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its studies show the power of awareness in purchase decisions. It’s also critical to have a multi-channel strategy that can capture your audience’s attention and drive them to action. And there’s a surprising amount of strength to in-store communication and word of mouth shaping consumer behavior.In this episode… what makes us buy.Listen for:5:53 Key Insights from the

Jun 23, 2024 • 25:42

Does the C-Suite Still Not Understand Public Relations?

In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive public image. Public relations (PR) advisors play a vital role in shaping these communications, ensuring that messages align with company values, respond appropriately to crises, and enhance the brand's reputation. However, a recurring issue is the reluctance of senior executives to heed the advice of their PR professionals. This disconnect can have si

Jun 16, 2024 • 19:38

Embracing AI as a Stakeholder in Public Relations

Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder?AI has the power to influence and even revolutionize industries from sustainable development to climate intervention. At the same time, we know the risks involve navigating ethical complexities and misinformation.Maybe we need to expand our perspective beyond this tool we’re learning to use, and accept it as a complex voice we need to influence for the greater good.Guest: Rupert

Jun 9, 2024 • 20:05

Throwback Thursday - The Ethics of AI in PR

This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we've ever done."Society is changing... there's a new elite emerging and those elite have huge amounts of power."Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, a.gregory@hud.ac.uk"The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there as PR pe

Jun 6, 2024 • 26:52

FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously.  Linda and MMA Global C

Jun 2, 2024 • 51:43

So… You Want to Be a Professional Voiceover Actor?

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She also highlights the shift in the industry from seeking traditional "radio voices" to preferring more relatable, everyday voices. Andrea outlines some of her techniques for maintaining a clear voice, such as chewing gum, staying hydrated, and munching on green apples. She also discusses the challenge

May 26, 2024 • 24:10

How a Ban on TikTok Might Impact PR and Marketing Pros

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day. But several governments have banned TikTok from being used on Government devices – including the United States, Canada, the UK and Australia. In India, TikTok is banned altogether.In late April 2024, President Biden signed a bill into law

May 19, 2024 • 24:09

Travel Marketing Strategies

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies. Learn how generations differ in their travel planning, how VR and AI are reshaping the industry, and why rich storytelling matters. Discover how to connect with travelers at every stage and measure campaign success through cutting-edge analytics. Listen For:3:26 Seasonal Travel Trends Shift4:07 From Bleisure

May 12, 2024 • 22:57

SNAPCAST PROMO for This Sunday's Episode

Travel marketing is changing. This Sunday's episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies. Support the Show.

May 10, 2024 • 1:16

PRSA’s Strategy to Out-Communicate Misinformation

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing.At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:We need

May 5, 2024 • 24:34

SNAPCAST PROMO for This Sunday's Episode

This is a promo for this Sunday's episode.We've almost heard ad nauseum about misinformation and disinformation. Yes Yes it's bad and it needs to be stopped. But who is actually doing something about it?PRSA is taking this on. they've assembled  a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:

May 3, 2024 • 3:57

Throwback Thursday - Nudge Theory

This is a throwback to episode 52 of this podcast.Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The W

May 2, 2024 • 29:31

A Close Examination of Each of the Major Social Media Channels in 2024

This episode examines the current state of each of the big social media channels.Which platforms are the most used? Which ones are we engaging the most on? Where are content creators sinking their energy? And what can we predict in the near-term future for each?Listen For5:57 X (formerly Twitter)8:45 Facebook9:54 Instagram13:36 Threads16:56 TikTok18:34 YouTube20:50 LinkedIn21:59 Pinterest22:56 MediumGuest: Stephanie HustonWebsite | X | LinkedIn | Instagram | You Tube | Facebook | TikTokFollow an

Apr 28, 2024 • 24:57

SNAPCAST PROMO for This Sunday's Episode

This Sunday's new episode has Stephanie Huston as our guest diagnosing each of the major social media channels.Has Instagram peaked?Is Threads still going?Have we had enough of X?Support the Show.

Apr 26, 2024 • 1:23

The Rise of Virtual Influencers and Global Engagement

Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion. In this episode we dig into the strategies behind the campaign's broad reach, including content repurposing

Apr 21, 2024 • 24:49

Exploring the Agile Framework for Communications

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. A – Adopt a Startup MentalityG – Go Digital FirstI – Inspire with Personal StoriesL – Leverage Your ContentE – Empower Your CommunityListen For7:32 Utilizing Digital Strategies Effectively9:32 Developing On-Message Tools16:54 Optimizing SEOGuest: Nicholas BruneauWebsite | Email | Skype

Apr 14, 2024 • 21:02

SNAPCAST PROMO for This Sunday's Episode

This Sunday's episode is called "Exploring the Agile Framework for Communications." In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. A – Adopt a Startup MentalityG – Go Digital FirstI – Inspire with Personal StoriesL – Leverage Your ContentE – Empower Your CommunitySee you this Sunday for the full episode.Support the show

Apr 12, 2024 • 1:34

Beyond the Script: Effective Customer Service Communication

In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With the rise of digital interactions over traditional shopping experiences, customer service agents have become more than problem solvers; they are guides, educators, and relationship builders. Their ability to effectively interact with various types of people, in various kinds of moods, can be the defining factor between gaining loyal customers or losing them.  Studies s

Apr 7, 2024 • 29:24

SNAPCAST PROMO for This Sunday's Episode

Communication is really REALLY important in Customer Service. This Sunday's episode is all about strategic ways to communicate to improve your customer service. I asked Priscilla Brooke, head of customer service for Buzzsprout about her philosophies including how she feels about those tiered level of customer service support depending on whether you're mid-level client or a higher paying elite level client. Episode 120 publishes Sunday morning on this podcast appSupport the show

Apr 5, 2024 • 2:05

Setting the Rules: Why and How to Regulate AI in Public Relations

What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the critical conversation about the impact of AI, the void of formal regulations, and the industry's quest for ethical self-regulation. It may well be up to us as a profession to craft our own ethical guidelines and envision what effective self-regulation could look like to safeguard the future of communications. In this episode, a glimpse into what those regulatio

Mar 31, 2024 • 24:48

SNAPCAST PROMO for This Sunday's Episode

This is a PROMO for this Sunday's episode.Is it even possible to regulate Artificial Intelligence? Some governments and regulatory bodies are assembling some ideas but there are lots of arguments these are useless. Number one, do we even understand AI and its applications yet as a society?Full episode this SundaySupport the show

Mar 29, 2024 • 1:31

The Power of Podcasts for Developing Brand Affinity

Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local leaders and innovators. In this episode Tyler shares his strategic insights on how podcasting can be a powerful tool for developing brand affinity, engaging with a community of listeners, and creating a loyal customer base.Listen For7:01 Overcoming Initial Hesitations10:10 Podcasting as a Business Tool18:59 Content Repurposing and Engagement Metrics

Mar 24, 2024 • 25:51

SNAPCAST PROMO for This Sunday's Episode

This is a promo for this Sunday's episode with Tyler Chisholm of Clearmotive Marketing. So many people are trying podcasting these days, Tyler thought he would give it a try. But would he be able to defend it from a business standpoint? Was this helping his business? Was he selling "stuff?"It's definitely helped his brand but the complexity he says is never actually making the ask on your podcast.Support the show

Mar 22, 2024 • 1:08

The Strategic Storyteller

Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals.The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels, a Fortune 50 company, and Ronald Reagan at the Berlin Wall.Listen For:03:44 Strategy Over Story07:19 The Physical Power of Messaging10:01 Audience Desires vs. B

Mar 17, 2024 • 21:35

SNAPCAST PROMO for This Sunday's Episode

A look ahead to our new episode coming out this Sunday morning. What's more important in public relations - Story or Strategy?Support the show

Mar 15, 2024 • 21:35

The Legal Implications of Employee Reviews

In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online review strategies. The Bureau has put the spotlight on the potential bias of employee-generated reviews and testimonials, signaling a need for companies to monitor these contributions closely. Yet, in the realm of internal communications, encouraging employees to be brand champions is considered foundational. So, where does the line between advocacy an

Mar 10, 2024 • 23:12

The Ukrainian PR Army

For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us one evening to share what life is like now and the critical role of communications in the ongoing conflict. The efforts of the PR Army have helped mobilize a formidable information front to combat disinformation and keep Ukraine's situation in the international consciousness. This episode offers a unique look at the power of strategic communication i

Mar 3, 2024 • 26:15

The Evolution of Royal PR

Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles III's health concerns. Two people who’ve been very close to that world are David Yelland, former editor of the Sun in the UK, and Simon Lewis who… managed public relations for the Royal Family under Queen Elizabeth II.In this episode we explore the evolution of public relations strategies within the Royal Family. Simon and David share their insider perspectives based

Feb 25, 2024 • 21:56

PRovoke Media Asia-Pacific Comms Leader Study

The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising optimism and budgets for communications leaders. But underneath the top layers, there’s uncertainty. Listen For4:21 The Importance of ESG in Asia Pacific7:50 The Role of Communications Teams and ESG9:25 Measurement of ESG Efforts13:32 DEI ChallengesGuest: Arun SudhamanWebsite| X | LinkedIn | Instagram | FacebookRead the PRovoke Media 2023 Asia-Pac

Feb 18, 2024 • 20:47

How to Forgive and Accept an Apology

Last week we had a look at how to make an apology when you should – and why most apologies are just awful. But there’s another side to that human interaction – forgiveness. Accepting an apology. An apology can be the key that unlocks forgiveness, yet forgiveness can also occur in its absence, driven by personal growth and healing. In this episode we look at the psychological journeys involved in embracing forgiveness.Listen For5:22 Why Apologies are Mandatory but Forgiveness is Not8:13 Forgivene

Feb 11, 2024 • 22:49

Saying Sorry: Why is it so Hard?

There are a lot of apologies out there. And a lot of them only serve to make things worse.“I’m sorry if you were offended”“We’re sorry if what we said was misunderstood”“The situation is regrettable”“Sorry but we have the right to do it and we reserve the right to do it again”Sometimes a bad apology is because someone wants to hold on to their pride, or deep in their heart an apology can’t be right because they know they’re the hero of their own story.In this episode Susan McCarthy and Marjorie

Feb 4, 2024 • 23:21

Muck Rack’s 2023 State of Marketing and PR Leadership Report

The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing. More focus on brand awareness, broader reach, building media relationships, and managing brand reputation.What does that mean for budgets in 2024? For content strategy? Muck Rack helps us understand the trends.Listen For4:14 The Roles of Marketing and Communications are merging6:21 How Budget is Being Allocated10:41 The Focus

Jan 28, 2024 • 22:06

Challenging the Status Quo in PR Metrics

Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What behavioural changes are needed by our key audiences to accomplish those goals? How do we nudge or persuade the behaviours of our key audiences?But is that satisfying those audiences? Is it ethical for us to think our job is to influence their behaviour? Are we considering how those audiences are evaluating us?In this episode Anne Gregory, a past ch

Jan 21, 2024 • 24:23

Exploring the Myths of Body Language Analysis on TV and YouTube

In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake You Tube body language experts. Some said it was a significant moment when she touched her nose. Others said she revealed all when she showed the tip of her tongue. And another said the tell-all moment was that one particular blink. The top five videos of those “analyses” generated 5.9 million views.The Royals aren’t alone. A video analyzing the nonverbal communication of family murder

Jan 14, 2024 • 26:10

The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations

There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importance of a coherent, overarching strategy. Maybe Generative AI is part of a bigger problem.Listen For4:47 Strategic Focus Over Tactical Execution8:27 The Role of Generative AI in Marketing and PR11:01 The

Jan 7, 2024 • 20:35

FEED DROP – Learning Real Communication With Your Kids

This is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t cleaned their room although you’ve asked them to numerous times. You probably don’t need to imagine. You remind them again, this time in a stronger tone, perhaps even demanding. And they either don’t or they do but the communication between you is strained.Another approach to this might be the “Curiosity Approach.” Your child doesn’t care about a clean room, they care that it’s THEIR room

Dec 24, 2023 • 33:10

How to Communicate – When People Won’t Evacuate

Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests to leave your home. This gets people to safety and creates necessary room for emergency teams they so desperately need. Evacuation is scary for residents. Some may have a chronic illness, some are afraid their home or property may be damaged or looted, and yes good old-fashioned stubbornness is another factor. Sometimes people feel they can do a better job of protectin

Dec 10, 2023 • 25:27

Coaching Politicians to be Better Communicators

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are a few notable examples:George W. Bush: Known for his malapropisms, one of his most famous misspeaks was when he said, "They mis underestimated me," combining "misunderstood" and "underestimated."Barack Obama: In 2008, while campaigning, Obama mistakenly said he had visited "57 states" in the U.S., obviously misspeaking the number of states.Dan Quayle: As Vice P

Nov 26, 2023 • 21:13

Immersing Ourselves in AR, VR and XR Technologies. The Next Wave in Communications

The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality (VR), and extended reality (XR). The program aims to create thought leaders and strategists in the field, helping organizations understand and utilize these technologies. Despite slower adoption rates than expected, AR and VR technologies are still experiencing steady growth. The program also highlights successful uses of AR and VR, such as the Austral

Nov 12, 2023 • 23:53

FEED DROP: Six Presentation Tips for Advanced Speakers

This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This episode was first published by Throughline Group in June 2022. Brad Phillips and Christina Mozaffari reveal six advanced public speaking tips – from how to present more effective slides to how to improve your look during a virtual presentation.  Throughline GroupWebsite | Email | Blog | Listen to The Speak Good podcast  Connect with Stories and StrategiesLinkedIn | X | Instagram | You Tube

Nov 5, 2023 • 35:12

The Four Traits of Inspiring Thought Leaders

In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique challenge. Many voices may be influential, but all can claim the title of a true thought leader. Some naturally gravitate to this role, others pursue it, a few stumble into it. Some are bold visionaries. Others are evolved communicators, or they have a consistent presence (you know what they’re about). And then some are action-minded community builders. Regardless of how one

Oct 29, 2023 • 20:32

Finding the Four Minute Window

In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the reel mid-movie, that took about four minutes. That was the perfect window of time to deliver a patriotic message and support an effort that ultimately changed the world.The four-minute speeches used an old tool (speeches) but embraced a newer technology (movies). And the true brilliance of the delivery was finding that window of time when people w

Oct 15, 2023 • 20:54

Harnessing the Influence of Wikipedia for Your Brand

Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government websites.  Wikipedia is also of interest for SEO practitioners, heavily influencing Google search results and now impacting outputs from generative AI software like C

Oct 1, 2023 • 19:55

Diverse Perspectives, Powerful Results: Multicultural Marketing Insights

The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect societal trends and valuesYou’re able to actually understand more of your audience/stakeholdersInvolve people in appropriate settings and contextCreate tailored marketing content and strategiesBroaden your brand’s story as inclusive of diverse culturesSeptember 15 through October 15 is Hispanic Heritage Month. It’s recognized in the United States, but also in Argentina, Bolivia

Sep 17, 2023 • 20:07

The Role of Marketing and Public Relations in Central Asia: Explained

It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia. All countries that make up what we can refer to as Central Asia. The list of Global Top 100 companies is growing there as Google, Coca Cola and others understand how important it is.  In the midst of this region’s rapid growth and transformation, PR and Marketing specialists must consider the unique rules governing their work. The media landscape is di

Sep 3, 2023 • 24:28

Cracking the Code to Low Journalist Response Rates

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to them. It’s the third straight quarter in which journalist response rates are below three percent and a rather clear signal to PR pros we need to shift our pitching tactics to beyond just mainstream media. This year alone Buzzfeed News shut its doors, Vice filed for bankruptcy, ESPN laid off 20 on-camera personalities, the LA Times laid off 74 newsroom

Aug 20, 2023 • 20:32

Change Your Mind = Change Your Brain

Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the study of this cognitive phenomenon. We already recognize that external factors such as new information, social influences and familiarity play significant roles in our decisions but exploring the underlying neural transformations provides deeper insights.  When we alter our perspectives or revise our beliefs, intricate neuronal connections within our brains undergo modificat

Aug 6, 2023 • 24:15

Exploring Trust in Media Brands Today

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings:When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa)The media channel being used (i.e., television news) has a significant impact on the level of trust in the content being consumedWe think of television, radio, film, music, social media, print, outdoor ads, and video chats as m

Jul 23, 2023 • 21:16

Influencing Behaviors Through Social Marketing

One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a marketing approach designed to influence behavior with the primary goal to be achieving the common good.The first evidence of social marketing was in 1963 at the Indian Institute of Management when they introduced a national family planning program with high quality, government brand condoms distributed and sold throughout the country at low cost.Other campaigns you know have fo

Jul 9, 2023 • 20:39

How to Make Internal Communications More Inclusive

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind of measurement, and measuring the right things is just as important. A 2023 Deloitte Study shows 58% of corporate affairs leaders consider data and insights to be their top area for improvement. Good internal communication should go beyond proving value, it should be a strategic tool, helping leaders diagnose issues, find resources, create programs

Jun 25, 2023 • 21:49

The Best PR Campaign that Changed the World

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR Campaigns shortlisted below as the best in the last 75 years: 1948-59 Rosa Parks and the Montgomery Bus Boycott 1960-69 Civil Rights Movement in the United States 1970-79 The first Earth Day 1980-89 AIDS activism: a medical breakthrough 1990-99 Virgin Atlantic vs British Airw

Jun 11, 2023 • 36:34

The Evolution of the Communications Engineer

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI software successfully. Prompt engineering is a concept in artificial intelligence in which the description of the task the AI software is supposed to accomplish, is embedded in the input.  Those who know how to speak with the software, to prompt the most effective outputs, become extremely valuable. Very q

May 28, 2023 • 24:03

Oh the Things We Can Do With Generative AI (including Chat GPT)

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts. Not only can we CREATE content, but we can also gather valuable insights into customer behaviours and preferences like never before. By analyzing the data generated by customer interactions, businesses can identify patterns and trends they can use to optimize their

May 14, 2023 • 24:23

How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. But with the launch of Open AI’s ChatGPT Tool in November 2022 based on the GPT-3 dataset there’s a sudden surge of interest in in the PR industry around what’s happening with Artificial Intelligence and how we might be either impacted or supported (depending on your personal level of optimism).An exceptional new report by Stephen Waddington and Andrew Bruce Sm

Apr 30, 2023 • 22:23

FEED DROP – Micro Influencers – When Smaller is Better

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first published by Woman Up in early March 2023Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that not the least of which is there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS.Micro influence

Apr 23, 2023 • 19:02

Social Media is OVERRATED!!

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks by far the highest for engagement, it too is in decline.But more and more leaders, PR pros, marketers, continue to rely on social media. Many think it’s just a matter of “going viral” or growing their following to the point they can be considered an influencer. None of that is impossible but maybe more th

Apr 16, 2023 • 20:17

PR and Marketing for Web 3.0

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to the decentralized and distributed internet and the technologies that enable it.There are many ways to interpret Web3 communications. It might include using a decentralized social network or web forum to engage with audiences, using blockchain-based systems to track and verify the effectiveness of marketing campaigns, or using decentralized apps (often calle

Apr 2, 2023 • 23:13

Digging Deeper Into the Edelman Trust Barometer

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a joy to be in. Without it there’s lethargy and it’s almost impossible to move forward.Trust provides a sense of safety.For the last 23 years the Edelman Trust Barometer has helped leaders gauge who people believe in and who they expect to step up. Right now it’s business leaders who are assuming the leadership mantle. Business has emerged as an ethical force for good in an incr

Mar 19, 2023 • 18:18

The Truth About Umms and Uhhs

If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those umms and uhhs. One out of every 60 words we say is umm or uhh.Interview guests will frequently ask “Could you edit all those out?” At Toastmasters someone is even assigned to count your umms and uhhs as you present and report them to you (that’s not distracting at all).But what do those verbal fillers really mean? Are they necessarily negative? Is there a threshold whereby too many suddenly

Mar 5, 2023 • 23:49

Headlines with Ragan’s PR Daily – Chat GPT and Other News

Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best ways to keep on top of industry best practices and new ideas.In this episode we chat with the Executive Editor of PR Daily, Allison Carter about:2:43 ChatGPT – Read the article in Ragan’s6:26 Netflix’ Password Sharing Nightmare – Read the article in Ragan’s10:13 Is Social Media Heading in the Right Direction? – Read the article in Ragan’s12:48 Journalist Response Rates are Down – Read the ar

Feb 19, 2023 • 18:45

Is the Person You’re in Conversation With – Faking it?

We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it, or they’re deliberately trying to be difficult. Sometimes, and we wouldn’t want to admit this out loud, but sometimes the person talking to us just isn’t important enough for us to care. One form of this happens with interviews celebrities, athletes, and politicians give every day. With some of those interviews you can see the person being interviewed is enthused and interested but ot

Feb 5, 2023 • 21:39

Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well.Common criticisms:Too linearImply a finite endFocus on conversionRely on abundant attention Are funnels being replaced? Or do they still capture the customer journey?Guest: Megan Dougherty, One Stone CreativeSend Megan an email https://onestonecreative.net/contact/ On Twitter @oscpodcastingOn I

Jan 22, 2023 • 17:51

When Lies Build Trust

In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust.Four Behavioral Science studies done through the Wharton School at the University of Pennsylvania show that assertion just isn’t true. In fact, there are lies we hear, knowing they are lies, that make us trust those liars even more. So what’s the truth abo

Jan 8, 2023 • 22:50

Integrating the Newer Tools Into Traditional Marketing and PR

Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media as “newer tools.” But the way in which we use them, our habits, and even connected applications, are changing fast.Our clients still need us to help them strengthen their brands, make breakthroughs into new markets, launch products and services. We had better know how to use these newer tools as well as the tools and applications built to go with them.Guest: Anna Crowe

Dec 25, 2022 • 21:32

A Close Look at Today’s Social Media Channels With Grey Group

According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion people around the world are using social media. The question is no longer whether people are using social media but what they’re using them for and how can comms pros and marketers harness this growing habit?Grey Group ranks among the world’s top advertising and marketing agencies and in this episode, two of their social media leaders helps go beyond what’s trending to actual

Dec 11, 2022 • 27:27

Taking an Organizational Stand on Social and Political Issues. Is it Worth it?

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as a recent survey of millennials (some of whom are now in their 40’s), about their expectations of companies for whom they intend to work. 61 percent said they preferred companies who take a stand on social issues. Half said they would quit their job if it didn’t align with their values. None of this is surprising, it’s been a trend for years.To engage in Corporate So

Nov 27, 2022 • 26:03

Building Reputation Capital Before the Crises

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the truth…Several years of living in a COVID World and the sudden emergence of all those crisis experts has the basics of crisis management drilled into our heads.But one aspect doesn’t get as much hype: The need to build a solid reputation in advance so, like armor, it will protect you when the crisis hits.A new book by TJ Winick dives into this principle.Guest: TJ W

Nov 13, 2022 • 24:07

Halloween Special: Those Career Moments That Terrify Us

We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that time we put the wrong phone number or website in the news release, that spelling error you didn’t catch before distributing the newsletter to thousands of people.And sometimes the terror is out of our control. That horrible, unethical boss, that huge project you’re assigned that you aren’t ready for, and co workers from Hell!That time you were fired.It’s little comfort but these moments

Oct 30, 2022 • 30:37

The ORID Method for Structured Conversation

You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But in the meeting, everyone takes turns making different points (presumably so they feel they’ve contributed to the meeting in front of their superior), the conversation goes wayward and when it comes time to making the decision, everyone’s confused or (worse) misled. This is typically the point where the most senior person in the room then makes decisions, essentially bas

Oct 16, 2022 • 23:36

New Research Suggests We Each Have 6,200 Thoughts Per Day

Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one thought ends and another begins. Dr Jordan Poppenk and his team call them “Thought Worms,” consisting of consecutive moments when a person is focused on the same idea.This is an extraordinary window into the mind for anyone in professional communications and marketing. Scientifically understanding how consciousness flows from one thought to the next, and the rate at whic

Oct 2, 2022 • 28:44

How to Pitch Micro Media (Like Podcasts)

Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed (mainly) online. Personal blogs and corporate sites that invite fans and industry leaders to contribute, are two other examples.In the olden days (circa 1980) the most common way to promote your business was to buy advertising in macro media outlines – usually via a big PR firm. But technology and social trends have changed. Micro media outlets are gaining significance as they grow

Sep 18, 2022 • 21:35

The Behavioural Science Communications Firm That’s Changing Everything

Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural. If a methodology, including survey and analysis, has worked in a similar situation previously, that’s the one to use. The challenge with surveys or polls is they’re often unreliable. They’re unreliable because we, humans, often don’t answer in a way that matches our true intentions – because our answers are clouded with aspirational intent, or even more simply, we don’t k

Sep 4, 2022 • 24:56

The Five Situations Your Senior Leaders Will See or Hear You

Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there are only five situations in which those leaders will see or hear you. And when those situations arise, if you can master the art of turning a negative into either a neutral or a positive, you’ll get much further ahead.”To use a metaphor, does that mean candy coating everything? And to stretch the metaphor, won’t that make us a little sick?Stephen Krempl doesn’t think so. He notes ther

Aug 21, 2022 • 23:11

Could Spy Agencies, Like the FBI, MI5, and CSIS, Use Some PR Help?

The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of Hollywood movies and books, these are real perceptions backed by studies and reviews critical of the communications in those agencies. They all conclude there’s a need to be more intelligent about Intelligence.The degree of secrecy in these Agencies has always been a delicate balance. But there are many today who say the level of secrecy in intelligence is a symptom of incr

Aug 7, 2022 • 21:54

How the Real-Life Siri (GPS Girl) Found Her True Sense of Direction

Worldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or GPS Karen. She’s been heard on 400 million GPS and smart-enabled devices and today she’s a successful motivational speaker, singer/songwriter, and author.But the road to success was trickier than you might image shortly after Karen’s voice began appearing on our smartphones she ran into her own, real-life “Recalculating,” moment and needed to find her way back. In her own words, “It’s never too late to recal

Jul 24, 2022 • 22:08

Finding Your Niche Skill or Authority to Future-Proof Your Career

In the work world the true generalist is very different from the specialist.The specialist tends to have a deep understanding of a certain content area while the generalist has a broader scope of the work landscape. The pros of being a generalist are understanding connections between departments and, theoretically, the ability to adapt to handling many different tasks. The cons include exhaustion from doing too many tasks over time (we tend to reward good workers with more work). The benefits to

Jul 10, 2022 • 22:54

Four Tips for New PR Grads

So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of opportunities.The US Bureau of Labor Statistics forecasts employment of PR specialists to grow 11 percent from 2020 to 2030 with 29,000 new jobs every year.One Canadian study (McGill University in Montreal) predicts more than 36,000 job openings to become available in the PR Industry in Canada by 2026.In general, a PR pro is responsible for managing the relationship b

Jun 26, 2022 • 24:44

Stories and Strategies Podcast Trailer

Our new trailer for Summer 2022Support the show

Jun 21, 2022 • 1:48

How Executives Use Social Media to Lead

A new survey by Brunswick Group makes it clear executive leaders today are not only expected to be online, but to be active and connected. 2,800 readers of financial publications and 3,600 employees in large companies were surveyed worldwide and in-depth interviews were conducted with more than a dozen leaders and their teams at various companies.82% of employees said it’s important for business leaders to use social media to communicate about the company’s mission, vision, values86% of financia

Jun 12, 2022 • 21:18

A Look at the Personality Traits of Some in History Who Had Influence

In today’s world a social media influencer is one who has the power to affect purchasing decisions of others because of their authority, their knowledge, their title, or their relationship with their audience. Often that means they have a large social following, but it can also mean they just have the right people following them in a position to take action. But influence isn’t new. All through history there have been influencers – those who used their positions to make the world a better place

May 29, 2022 • 27:39

Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes

Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact them before they dig a hole. One contact and locate markings result a short time later by any company with buried facilities int eh area, and you can dig that hole for your deck, or fence post, or whatever work needs to be done. That’s a message that benefits everyone right? It’s a simple action contacting just one entity for all this, there’s no particular del

May 15, 2022 • 24:18

Making Communications More Accessible

This Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They provide more detail on video and animated graphics, thoughtful use of language and representation, and hosting of physical and virtual events.We talk about making our processes and materials more accessible and at times we even take steps on a specific project to make sure they are. But accessibility is seldom a core value that is delivered on. And yet the numbers of

May 1, 2022 • 32:35

Behavioural Economics and Public Relations

The hot hand fallacy in basketball. Why we tend to grab a coffee to start our day or to have difficult conversations. The fact IKEA furniture is so hard to assemble sometimes is part of why it’s so popular. How does that make sense?All examples well-explained by Behavioural Economics. Statistically there’s no such thing as a hot hand in basketball.We need that coffee due to the Anchoring Effect.And IKEA furniture? We feel a sense of personal pride when we’ve finally solved the puzzle.In this epi

Apr 17, 2022 • 22:01

How to Respond to a Reputational Crisis

LANGUAGE IS CLEAN IN OPENING CLIPWhen actor Will Smith went up on stage at the Oscars and slapped comedian Chris Rock – the noise was shocking… the impact reverberating.At the Oscars, Rock had made a joke about Smith's wife, Jada Pinkett Smith having a buzzed haircut. Pinkett Smith has spoken publicly about her diagnosis with alopecia, which can cause baldness.Husband Will promptly stood up, took to the stage, and slapped Rock in the face.There’s no question one moment can jeopardize your reputa

Apr 3, 2022 • 21:57

Exploring What the Metaverse Means to Marketing and Communications Strategies

The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand what it is, 70% of Gen Z and Millennials (22-40 year olds) are interested in interacting within it. They’re interested in video games yes but also social interactions and virtual meetups. Many want to visit virtual stores and have brand experiences.What does all this mean for how marketing and communications professionals will adjust their strategies? Will confe

Mar 20, 2022 • 23:50

Intercultural Communication in the Workplace

Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and Genghis Khan built enormous empires because they appreciated and assimilated aspects of different cultures as they expanded.But fast-forward to 2022 and we as communications professionals can often seem to struggle with the concept.Some organizations have done very well expanding in this global environment. Others, not so much.In this episode we talk with the President o

Mar 6, 2022 • 25:03

The Future of Corporate Communications

A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and disinformation in rampant circulation.Where are we going? What does the role we fill today look like in the future?If it is our job as Comms Pros to help our organizations make sense, understand and express values, and navigate social and political minefields… how do we do that when things are changing so fast?How do we kick the foot

Feb 20, 2022 • 26:19

PR Trends to Keep an Eye on in 2022

More working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio and video formats. In her December newsletter, communications trend-setter Michelle Garrett takes stock of many of the things impacting marketing and communications right now. Surveys are showing more than 90% of employers confirm they will permanently offer remote work opportunities compared to just 52% the previous year. Another survey is proving the Gig economy is real an

Feb 6, 2022 • 26:51

Using Communications to Power Small Business

We know it as comms-pros – communications is the glue that holds a business together. But too often smaller businesses can’t afford professional comms. It’s a pure expense that doesn’t seem to directly generate revenue. In this episode we speak with a New York Agency that has found a solid way to help small businesses succeed – and convince them it’s good ROI.Guest Tash Benjamin, TKing Enterpriseshttps://tkingenterprises.com/tbenjamin@tkingenterprises.com Support the show

Jun 6, 2021 • 21:15

Nudge Theory Part II with Rory Sutherland

One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new. In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.Guest Rory Sutherland, Vice chairman Ogilvy UKBook Rory to speak at your eventCheck out

May 23, 2021 • 35:23

Nudge Theory Part I with Rory Sutherland

Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission

May 9, 2021 • 27:29

The Sin of Slow in Crisis Communications

Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets worldwide within the first 24 hours (Freshfields Bruckhaus Deringer). The democratization of information means we all have access to a global audience 24-7. First impressions set the narrative within minutes that you may be battling for years to come if you’re slow with initial messaging. In this episode we speak with Crisis Communications expert Shawna Bruce abou

May 2, 2021 • 23:01

From the Language of Science to the Language of People

There has never been a more important time for good science communication. Not only is it important for us to understand the value of evidence-based solutions but to actually understand the fallibility and imperfection of science too.Since 2005 Laurentian, University in Sudbury Canada, has delivered graduate education in Science Communication in partnership with Science North, the second-largest science Centre in Canada. It’s the only program in the Country that offers a graduate-level blend of

Apr 25, 2021 • 22:47

How to Be a Great Podcast Guest

Podcasts are radio but on demand, dedicated to your niche interest, and (for the most part) commercial free. There are two million podcasts worldwide right now and counting. And lots of them need guests!!They are a terrific channel to advance your authority as a subject matter expert but like any media interview, there’s a skill, a science, and an art to the delivery. In this episode, Brad Phillips, the media trainer known worldwide as Mr Media Training becomes the Podfather.Guest Brad Phillips,

Apr 18, 2021 • 25:27

The Invention of Color

As early as 40,000 years ago humans used a combination of soil, animal fat, burnt charcoal, and chalk to create colour palettes (or color in America). We know that story… but here’s the one we don’t know. In a world before trains, reliable road networks, automobiles, and urban settings, most people lived rural lives. Colour was seasonal and bound by the natural light and local environment.Someone living in coastal Wales would have seen the green of the hills, but only occasionally punctuated by

Apr 11, 2021 • 22:41

The Epigenetics of Leadership

LEADERSHIP COMMUNICATIONS SERIES - Episode 4The emerging science of epigenetics explains how our lifestyle and environment have influence on our gene expression over time. It’s a growing field of research that’s changing the nature vs nurture debate as we begin to understand gene expression is influenced by external factors such as our physical environments, homes, neighbourhoods, upbringing, and current lifestyle choices. Simply, while our genes are fixed, our genetic expression (which is passe

Apr 4, 2021 • 21:10

Communicating with Elite Performers

LEADERSHIP COMMUNICATIONS SERIES - Episode 3There are many articles written by psychologists about the “theory” of working with elite-level performers; extremely few people actually get to do it. Duff Gibson is a Canadian Olympic gold medal winner who was hired to coach the next generation of athletes. He knew the sport, he knew the strategies, he knew the mindset required to perform, he knew the psychology of leadership… and he would learn a lot on the job.Guest: Duff Gibson, Canada Olympic gol

Mar 28, 2021 • 20:29

You Want a Seat at the Table? Earn it

LEADERSHIP COMMUNICATIONS SERIES - Episode 2Communications professionals have long stated they “want a seat at the table,” meaning communications needs to be part of the executive decision-making function. And that seat should be filled by someone well-versed in strategy, best-practices, and able to represent the rest of the team so everyone is sharing that seat. In this episode we get some insights from Wendy Beauchesne, someone who has climbed from comms pro to CEO.Guest: Wendy Beauchesne, CEO

Mar 21, 2021 • 22:28

The Trust Trifecta of Leadership

LEADERSHIP COMMUNICATIONS SERIES - Episode 1There is substantial evidence that cultures of high trust outperform those where trust is low. There’s less employee turnover, higher employee engagement, better aligned organizations and more collaboration if we trust one another. That all begins with strong leadership. In this episode we speak with the author of “The Trust Trifecta,” Jordan Berman.Guest Jordan Bermanjordanberman8@gmail.comTo purchase a copy of the Trust Trifecta link here The Trust T

Mar 14, 2021 • 21:53

The Psychology of Giving and Receiving Feedback

Adopting a growth mindset, as opposed to a fixed mindset, is one of the best strategies for accepting and giving constructive feedback. A growth mindset thrives on challenge and sees failure, not as evidence of unintelligence but as a springboard for growth and stretching existing abilities. From these two mindsets springs a great deal of our behaviour, our relationship with success and failure both personally and professionally, and ultimately, our ability to be happy.Guest: Dr Steve Joordens,

Mar 7, 2021 • 21:54

Is it Better to be Street-Smart or Book-Smart in PR?

Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, use “best practices”, provide ROI and meet KPI. Is our battle on the street or in the boardroom? Is it better to be street-smart or book-smart working in PR and Marketing? Guest: Eva Shortt, Zahav PRhttps://zahavpr.com/ info@zahavpr.com Connect with Eva on Instagram: instagram.com/zahavprTake the Qu

Feb 28, 2021 • 19:58

Communication Strategies when De-escalation is Needed

Those who respond to help people in high-tension, or even life-threatening situations, need strong communication skills and the right training. Police Officers, Security Guards, front-line health care workers, even bus drivers all find themselves, with alarming frequency, in interactions where safety is at risk.  In this episode we speak with an expert in de-escalation and mental health training who has dedicated her professional life to helping those, who must help others.Guest: Dr Yasmeen Kram

Feb 21, 2021 • 20:29

When the Words Mean Nothing – and the Message Means Everything

You may have recently heard on social media a song from the early 1970’s, Prisencolinensinainciusol, by Adriano Celentano. The song’s lyrics are in no language – total and utter nonsense. It was a smash hit in 1973 in Italy, France, Belgium, and the Netherlands. The song resurfaced on social media in 2010 and once again in 2020. Seems every generation finds it and marvels in the creativity and originality. The idea itself has a long and storied history going to back to creative arts. It uses Gra

Feb 14, 2021 • 19:48

11 Capabilities of a Communications Professional or Team

The Global Capability Framework is the Global Alliance’s benchmark for how professionals in public relations and communications management perform at their best. It applies to individuals as well as those who assemble teams of communications professionals, including entire departments. The framework took two years to build with contributions from all around the World. In this episode we explore the 11 capabilities, speaking with one of the authors of the Framework, Dr Amy Thurlow.Guest Professor

Feb 7, 2021 • 19:06

The Success of Digital News Start-ups

According to World Press Trends 2019, digital news subscriber numbers are up 208% over the last five years. That could be a welcome sign that local news may survive after all. As many legacy news outlets struggle, industry analysts are looking to digital start-ups to fill the need. And without some of the traditional business models, some are showing remarkable creativity. In this episode we speak with the co-founder of an award-winning digital model based in Edmonton, Alberta, Canada. Guest: Ka

Jan 31, 2021 • 22:44

Exploring the Impacts of COVID-19 on Health Care Communications Professionals

In a special report, authors Anne Gregory, Ph.D.,  Bill Nichols, Ph.D.,  and Professor John Underwood examine the impacts of the COVID-19 pandemic for professional communicators in the English National Health Service (NHS). Specifically, they look at the first three months of the pandemic from March 2020 to the beginning of June 2020 – the period when communication was initiated and the peak of first-wave infections. Inevitably they found gaps we can all learn from.Guest: Professor Anne Gregory,

Jan 24, 2021 • 25:49

Stirring the Right Pot

Throughout this COVID pandemic we all know frontline healthcare workers have been doing extraordinary work and working under exceptional stress. A few weeks ago, between Christmas and New Year’s, one physician in London, part of the NHS system, made a comment on Twitter that caught the ire of public relations professionals not only in the UK, but other parts of the world. Dr Meenal Viz seemed to suggest removing anyone “with the title Communications Manager” from NHS Communications, because “we

Jan 17, 2021 • 20:41

Progress, in a World of Cancel Culture

Cancel Culture is a neologism meaning it’s a newly coined term. It’s essentially the phenomenon of publicly shaming, rejecting, and ceasing to provide support to people, companies, or stores if they are deemed unacceptable. Celebrities are frequent targets but not exclusively. The shaming, for the most part, is done through social media. T.S. Eliot once wrote, “Only those who will risk going too far can possibly find out how far one can go.”But how are we, as people, supposed to progress if acco

Jan 10, 2021 • 21:27

Ode to Joy (and Positivity)

This is an episode about “Positivity” which has everything to do with communication. It’s a state of mind we all want but let’s be honest, it can also be really annoying. False positivity is an irritating personality quirk. The official definition from the Oxford Dictionary implies that positivity is not something you are; it's more something you feel. Positive Psychology is an investment in who you are and what you can do to live your best life. Your best life looks and feels different every da

Dec 13, 2020 • 17:47

Stressing the benefits… of stress

Stress is almost an evil word in our lives today. Nobody wants stress. Do we? Actually, could you imagine life with no stress? In this episode we speak with a neuroscience expert who says we can all benefit from the right kinds of stress.Guest: Sue Langley, Langley Group, Australiasue@langleygroup.com.auSupport the show

Dec 6, 2020 • 20:33

Why Are There So Few African American Males in Public Relations?

According to 2015 numbers by the US Bureau of Labor Statistics, of the total number of men working in public relations and related services and advertising, 5.9 percent are African American. In this episode we speak with a PR Executive who has researched the perceptions, experiences, and possible barriers for African American males to getting into, and leading within, the field of communications.Guest: Chuck Wallingtonmarketing@conehealth.com Link to Ken Chenault address to Barron’s Tech Confere

Nov 29, 2020 • 20:50

PRCA in Latin America

Text DougBy membership the Public Relations and Communications Association is the largest PR Association in the World; 35,000 members and growing. Based in the UK, the PRCA has offices in Dubai and Singapore, and now Buenos Aires as it ventures into Latin America. In this episode we catch up with Isobel Arrowsmith to talk PR throughout Latin America.Guest Isobel Arrowsmith MPRCA, Director of the Americas, PRCAisobel.arrowsmith@latam.prca.global https://latam.prca.global/Special thanks to ToDoCom

Nov 22, 2020 • 19:49

A Little Less Presentation. A Little More Conversation

Presentations are stereotyped. A speaker stands in front of an audience, uses PowerPoint to guide a talk. And says very little that departs from the slides being shown. Frequently, the speaker provides a handout or electronic version of the PowerPoint as a record of the talk. Depending on the nature of the talk, a few minutes may be left at the end for questions. This format is almost universal. And it takes place thirty to forty million times a day, according to some estimates. It’s led to a ne

Nov 15, 2020 • 20:31

Communication strategies we learn at work (and use at home)

Work is the place we get learning opportunities through professional development. Many of those opportunities introduce sophisticated communications strategies intended to be work lessons but let’s be honest, they’re life lessons too. Some of those strategies and tips are so good, we can’t help but use them at home and in our personal lives. Guest Sheryl Kentsherylkent@telus.net Support the show

Nov 8, 2020 • 21:57

The 2020 US election through a psychological lens

The political pundits have lots to say about the 2020 US Presidential election. In this episode we examine the result and the leadership styles through a neuroscience and psychological lens with a leading high-performance team psychologist who works with businesses, sports teams, and the military.Guest Dr Jeremy Holt, Ph.D.Chartered Occupational PsychologistCentre for Team Excellencejeremy@cfte.co.ukSupport the show

Nov 4, 2020 • 21:17

Media? We don’t need no stinkin’ media

Earned media is always valuable but the opportunities to create your own channels and your own stories have never been better. Gone are the days organizations needed to rely on the news media filter to get their story out there… today it’s Journalism DIY. And best part? This works great for pitching your story to the news media. We speak with former Edmonton Journalist Shawna Randolph.Guest: Shawna Randolph, Randolph Communicationsinfo@randolphcommunications.com Support the show

Nov 1, 2020 • 16:58

Creativity – the UNcommon sense

It’s a powerful tool that can solve complex problems, build resilience, create empathy, and develop space for human determination. Psychologists have found creativity is more a personality trait than the result of a high IQ; and those traits are most commonly found in people we might call nonconformists, curious, or persistent. In short, creativity is borne from divergent thinking as opposed to convergence.Guest: Helen (Hel) Reynoldshi@commscreatives.com To see Hel’s cartoons, visit https://comm

Oct 25, 2020 • 21:45

Change Management needs to change

Change Management exists as a process and strategy because change is both inevitable and critical in business. In simple terms, it’s so important, the change must be managed. But modern trends are moving away from controlling every aspect of those strategies and are seeking to empower team members to play a more active design role in the change. In this episode we speak with a corporate leader from a global corporation steering through significant change.Tammy Arseneau, MBAtarseneau@suncor.comSu

Oct 18, 2020 • 14:44

Why professional comedians have serious presentation skills

Watch a good comedian on stage and it just seems so easy. But we all know what goes into it… timing, structure, body language, the ability to think on their feet, heckler management… everything that goes into a great presentation at work. Those are serious skills and many leaders looking to advance in their careers begin to see the only impediment is their ability to learn what comedians have mastered.Guest: Lars Callieou, professional stand-up comedianhttps://extralars.com/ Facebook Firepit Com

Oct 11, 2020 • 20:54

Women in PR – Canada, USA, the Americas

Everything begins with an idea. Talia Beckett Davis had one a few years ago to start a networking, coaching, idea-sharing, and training group dedicated specifically to women. That was in 2014. Today there are chapters all through the Americas from Canada to Buenos Aires. Guest: Talia Beckett Davis, Founder of Canadian Women in Public Relations and American Women in Public Relations (Women in PR North America)talia@womeninpr.ca talia@pinkprfirm.compublicrelationsacademy.comhttps://womeninpr.com/S

Oct 4, 2020 • 20:49

The 2020 IPR Disinformation in Society Report

The Institute for Public Relations has issued its 2020 Report measuring how Americans perceive intentionally misleading news or information.Guest Tina McCorkindale, Ph.D, APR, President and CEO of the Institute for Public Relations@tmccorkindale https://instituteforpr.org/contactLink to the full study: https://instituteforpr.org/2020-disinformation-reportSupport the show

Sep 27, 2020 • 22:38

Secrets of Content Marketing

The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience, ultimately driving desired action. Key word? Valuable. In this episode, we speak with Amanda Milligan of Fractl, a Content Marketing Agency based in Washington, DC.Guest: Amanda Milligan, Marketing Director, Fractlamanda@frac.tl Amanda’s podcast is called “Cashing in on Content Marketing”

Sep 20, 2020 • 17:59

The AI in PR ethics report

"Society is changing... there's a new elite emerging and those elite have huge amounts of power." Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, a.gregory@hud.ac.uk "The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there as PR people."  Jean Valin, BA, BA (Hons), APR, FCPRS, HonFCIPR, Valin Strategic Communications,  jvalinpr@gmail.com  The Artificial Intelligence in Public Relat

Sep 13, 2020 • 24:20

Coffee may be the best communications strategy of them all

Why is coffee so perfect for conversations? In fact, coffee houses were born in 18th Century Austria as a place for middle-and-upper class society to meet and discuss ideas. They spread to England quickly. Fast-forward to today and it seems everything coffee means every social, and perhaps the secret weapon for communications strategy.Guest: Professor Thomas Merritt, Ph.D., M.Sc., B.ScLaurentian University, Sudbury, Ontario, Canadatmerritt@laurentian.caSupport the show

Sep 6, 2020 • 19:41

Is Digital Media Leaving a False Impression?

In digital media, Reach can be defined as the total number of people who see your content and Impressions as the number of times your content is displayed. But it’s not that simple. Older concepts like pass-along rates and generic multipliers are resulting in some fuzzy math leaving us scrounging for “breadcrumbs,” amongst the “rat babies.” We speak with digital media guru Doug Lacombe who does his best to create a positive impression.Guest: Doug Lacombe, President Communicatto Incdoug@communica

Aug 30, 2020 • 19:53

Your Brain in Crisis-Mode

Understanding how our brains operate in a crisis can help leaders think more clearly and effectively manage emergencies. In this episode Dr Steve Joordens, Psychologist at the University of Toronto Scarborough, helps us understand why sometimes our brains have a mind of their own… and what we can do about that.Guest: Dr Steve Joordens, Psychologist, University of Toronto Scarboroughsteve.joordens@utoronto.caCentre for Crisis and Risk Communications - https://centreforcrisiscommunications.com/Sec

Aug 23, 2020 • 20:57

The value of mentorship in professional communications

Some of the key benefits of mentorship in professional communications include the ability to foster an exchange of ideas, friendship, and expertise in an industry that is constantly changing. Guest Tamara Vineberg@TamaraVinebergSupport the show

Aug 16, 2020 • 15:57

Working from home and the impacts to communication and leadership

Are office workers really more productive working from home? Truth is, the idea is so novel, we aren’t too sure. With COVID-19, there’s a better opportunity to explore the medium and long-term effects of the concept. One thing is for sure, there will be substantial impacts to how we communicate and how we lead.Guest: Professor Nita Chhinzer, Ph.D., Assistant Professor Human Resources, Department of ManagementUniversity of Guelph, ON, Canadachhinzer@uoguelph.canitachhinzer.com Support the show

Aug 9, 2020 • 18:27

Interviewing professional athletes

In a world of seemingly never-ending clichés the best interviewers find a way to make it not feel like an interview at all, but rather, a conversation. In this episode we speak with Bryn Griffiths, a broadcaster who has conversed with athletes around the world, always seeking to help them get from “110%” to a more authentic 100%.Guest Bryn GriffithsBryn's websitemightymouth@shaw.caSupport the show

Aug 2, 2020 • 22:28

CIPR State of the Profession Survey

For a decade the Chartered Institute of Public Relations in the UK has been reporting on trends, issues, and challenges impacting the communications profession. What are the skills we need? What are the challenges we face? How much are we being paid? And is there pay equity yet? Institute President Jenni Field joins Stories and Strategies to talk about the 2020 Report released this summer.Guest Jenni FieldPresident Chartered Institute of Public Relationsinfo@redefiningcomms.com Link here to down

Jul 26, 2020 • 14:55

Tweeting a Social Movement - Black Lives Matter and its use of Twitter

Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action.Guest Candice LaShara Edrington, Ph.D.Assistant Professor of Strategic Communication, High Point University, North Carolinacedringt@highpoint.edu Link to download Study Support the show

Jul 19, 2020 • 15:30

Snake Oil in the PR business? Say it ain't so...

According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows.Guest Michelle GarrettGarrett Public Relations, Columbus, Ohiomichelle@michellegarrett.comSupport the show

Jul 12, 2020 • 20:18

COVID-19 Brand Pulse Report

Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020 report tracks how changing attitudes are changing our behaviours, and what brands should do about it. Guest Nick BondEmotive Technologiesnick@emotiveinc.comDownload the Brand Pulse Report hereSupport the Show.

Jul 5, 2020 • 17:07

Public Engagement: Finding Rumi's Field

Beyond the ideas of key messages and social media posts, there is a place for us to talk and listen to one another... I’ll meet you there. On this episode we speak with one of the most experienced public participation practitioners (and trainers) in Canada, about the power of engagementGuest Gay Robinsoncanadiantrainerscollective.ca Link to IAP2 SpectrumSupport the Show.

Jun 29, 2020 • 21:00

The History (and Future) of Mass Media

Canadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time and how those who truly understand the mediums are able to harness today’s technologies to make those personal impressions that last so much longer.Guest Marty ForbesRadiowise IncMforbes07@shaw.caSupport the Show.

Jun 22, 2020 • 22:03

Ready or Not... Here Comes the "Recovery"

Many have said the world simply wasn’t ready for COVID-19 the pandemic. Months in, we’re all anxious to get back to our lives, but are we ready for the recovery? And what does “recovery” look like? Crisis Communications expert Amanda Coleman, former Director of Corporate Communications of the Greater Manchester Police, walks us through her Recovery Communication Readiness Assessment Guide.Guest Amanda ColemanAmanda Coleman Communicationsamanda@amandacolemancomms.co.ukSupport the Show.

Jun 14, 2020 • 19:37

Culture Club - Looking Beyond Fit

For many companies the 2020 pandemic creates an opportunity to reexamine foundational pillars such as values and culture. It's the same for employees who should take this opportunity to step-back and decide if the company they work for is a fit for them.Guest: Jolene OndrikEye on Culture Inc.jolene@eyeonculture.ca Support the Show.

Jun 8, 2020 • 17:56

Why it's Important to be a Member of a Professional Communications Association

In a field of practice that features few certainties, there is this one - membership in a professional communications association will make you a better professional and help your career. In this episode, Sue Heuman of Focus Communications explains how.Guest Sue Heuman, Master CommunicatorFocus Communicationssueh@focuscom.ca Support the Show.

May 29, 2020 • 15:44

Change-Up, the Modern Way to "Pitch" the Media

It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch a fighting chance. In this episode, award-winning journalist Tony Tighe takes us for a virtual tour of the modern newsroom and explains what does and doesn't workGuest Tony Tighetonytighe@shaw.ca Support the Show.

May 22, 2020 • 22:28

Lights Camera Crisis!

"There were no exercises for the one in 100 year flood with a complete loss of the downtown core, the massive evacuation of 80,000 people from 26 communities, a power grid failure, the evacuation of the local Zoo, and a diesel train stalled above a river on a bridge that was about to fail."In conversation before the 2020 health pandemic, Ben Morgan of the Centre for Crisis and Risk Communications joined us to talk about why preparation is critical and yet you're never fully ready for the real th

May 18, 2020 • 24:43

Changes to How We Communicate When Life Returns to Normal

Managers seeking better connections with staff, the rise of the introverts, and opportunities for businesses and governments to communicate differently and more effectively. As the cloud of COVID eventually begins to lift, what does the new world of professional communications look like? There’s no way to know exactly but respected Communications consultant Pamela Munoz of PR Consult gives us some ideas.Guest Pamela MunozPRConsultpamela@prconsult.co Support the Show.

May 11, 2020 • 19:48

The Spin Doctor Will See You Now

Spin Doctors, Brand Police, Jedi mind-controllers with magic words to make people think differently - all misconceptions about professional communications. So, what is it PR people really do for a living? Introducing Stories and Strategies - the real world of professional communications.Guest Jim Rudolph, jim@jgrcommunications.com Support the Show.

May 10, 2020 • 21:39