If you're not obsessed with the podcast advertising space then this podcast will be boring af. We like to say Make Better is the Facebook ad library for Podcast Ads!Join us as we explore the latest trends, strategies, and techniques for creating effective podcast ads. Each episode features real-world examples of ad reads from your favorite brands, offering practical takeaways, ad inspiration, best practices, and more.Make Better regularly hosts top industry experts to share their insights and experiences in the podcast advertising space, providing valuable perspectives on what makes a good, better, and great ad. From beginner to...
S1 E20: The Evolution of Podcast Advertising: Insights with Grant from Right Side Up
Dive into the dynamic world of podcast advertising with Amelia, Adam, and special guest Grant, Director of Offline Practice at Right Side Up. With nearly a decade of experience in podcast and offline media advertising, Grant unpacks the intricacies of this booming industry. From building meaningful publisher relationships to leveraging performance marketing strategies, this episode covers the ins and outs of effective podcast advertising.Discover why podcasting has become a critical cha
S1 E 19: Podcast Marketing Mastery: Top 10 Lessons in Podcast Advertising from Eric Smith
In this insightful episode of Make Better, we are joined by Eric Smith, SVP of Growth at Incremental Media, to delve deep into the world of podcast advertising. Eric, with nearly a decade of experience in the podcasting landscape, shares the top 10 lessons he has learned about making podcast ads work.
Eric breaks down why podcast ads are among the most effective forms of influencer marketing, the crucial role of host-read endorsements, and why some podcasts consistently deliver outstanding resu
S1 E18: Pixel Progress Not Perfection: How, What, and Why Pixel-Based Attribution for Podcast Advertising
In this episode of "Make Better," hosts Amelia Coomber and Adam McNeil take us on an immersive journey into the world of pixel-based attribution for podcast advertising. As the podcast landscape evolves, understanding the nuances and capabilities of this technology becomes essential for advertisers seeking a better ROI and publisher looking to increase ad dollars.
Representing Podscribe, Amelia Coomber unravels the complexities surrounding pixel-based attribution. She articulates how, despite i
S1 E17: The Ultimate Ad Read Showdown: A Live Challenge of Wit, Words, and Ad Reads
Join us for an unforgettable episode of "Make Better," where hosts Amelia and Adam elevate podcast advertising to an art form with their live ad read game show. In this high-spirited challenge, they push the boundaries of creativity and quick thinking by presenting each other with random products. This episode isn't just entertainment; it's packed with lessons on the fly for anyone looking to master the craft of engaging and persuasive ad reads.
Adam and Amelia add a twist to podcast advertisin
S1 E16: Decoding The Podcast Ad Space - Mastering Metrics & Methods for 2024
Join us on "Make Better" for an insightful journey into podcast advertising. In this episode, experts Adam, from Adopter Media, and Amelia, the marketing lead at Podscribe dissect the nuances of podcast ads. They discuss various ad read types, including host read and producer read, and explore ad insertion methods like embedded, baked-in, and dynamic ad insertion, essential for marketers in today's digital landscape.The episode also highlights key performance indicators (KPIs) crucial f
S1 E15: Mastering Monetization and Engagement for Publishers — Featuring Liv and Jalen from The Athletic
In this new exciting episode of Make Better, brought to you by Podscribe, Co-hosts Adam McNeil (ADOPTER Media) and Amelia Coomber (Podscribe) venture into the heart of podcast advertising success from the vantage point of a publisher, guided by the seasoned insights of special guests, Liv Kiely and Jalen Hutchinson from The Athletic! As key figures behind one of the most influential sports journalism and podcasting networks, they unveil the strategies and stories that have propelled The
S1 E14: Is AI Revolutionizing Podcast Ads? Ad Insights from Lindsay Smith (VP, Creative @Ad Results Media), the Role of AI in Advertising, and Content-Driven Ad Strategies
Welcome to Episode 14 of Make Better brought to you by Podscribe! In this episode, we're joined by special guest host Lindsay Smith the VP, of Audio Insights and Creative at Ad Results Media (ARM) a leading agency in creator-based audio and video advertising. This episode offers a deep dive into the fascinating world of podcast advertising, led by our engaging hosts, Adam McNeil (ADOPTER Media) and Amelia Coomber (Podscribe), along with our expert guest Lindsay.In this insightful episod
S1 E13: Tuning into Influence with New, Big, & Bigger Advertisers: Deconstructing Ads with Giancarlo — Impossible Foods and Poise
Join us in this insightful episode of "Make Better" as we delve into the art and science of podcast advertising. Our special guest, Giancarlo from Crooked Media, brings a unique perspective from the network and publisher side, adding valuable insights into the creation and selling of podcast ads, while co-hosts Adam from ADOPTER Media and Amelia from Podscribe offer views from the advertiser and buyer sides. Listen as we critically analyze ads from Poise and Impossible Foods, discussing
S1 E12: Ad Reads Only: Caraway, Ritual, LiquidIV
Welcome to another exciting Bonus episode of "Make Better"! Brought to you by Podscribe. This episode is an "Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. Featured ads from some top DR advertisers: Caraway, Ritual, and LiquidIV.
S1 E11: Podcast Pioneers vs Podscribe AI with Special Guest Stew from Oxford Road — Caraway, Ritual, LiquidIV
In this electrifying episode of Make Better brought to you by Podscribe, we dive deep into the world of ad scoring with our special guest, Stew Redwine VP of Creative at Oxford Road. Listen as they collectively review, dissect, and score three standout ads from Caraway, Ritual, and LiquidIV.
But that's not all! Once the trio has locked in their ratings, we introduce an unexpected challenger: Podscribe's NEW Automated Ad Scoring AI tool. Can human insight and experience stand up against the preci
S1 E10: Ad Reads Only: Always Sunny Edition — Dissecting Always Sunny's Ad Integration Magic with Vuori, Factor, and Huel
Welcome to another exciting Bonus episode of "Make Better"! Brought to you by Podscribe. This episode is an "Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. In this exciting episode of Season 1, we delve deep into The Always Sunny podcast and their beautifully recorded host read ads for - Vuori, a high-pe
S1 E9: Always Sunny Edition — Dissecting Always Sunny's Ad Integration Magic with Vuori, Factor, and Huel
In this dynamic, hilarious, and thought-provoking episode of Make Better brought to you by Podscribe, join your favorite hosts, Adam and Amelia, as they demystify the masterful technique of ad integration, as superbly demonstrated by the Always Sunny Podcast.
The episode takes an in-depth look into the advertising strategies of three distinct companies - Vuori, a high-performance apparel brand; Factor, the provider of fresh and ready-made meals; and Huel, the creators of nutritionally complete
S1 E8: Ad Reads Only: Fiction Edition — Immersive Tales and Sponsored Breaks: ShipStation, SimpliSafe, and Headspace
Welcome to another exciting Bonus episode of "Make Better"! Brought to you by Podscribe. This episode is an "Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves.
In this episode of Season 1, we delve deep into the world of fiction podcasts, immersing ourselves in captivating tales and sponsored breaks. Listen
S1 E7: Fiction Edition — Immersive Tales and Sponsored Breaks: ShipStation, SimpliSafe, and Headspace
Welcome to another exciting episode of "Make Better"! Brought to you by Podscribe. Join hosts Amelia and Adam as they explore the fascinating world of fiction podcasts and how ad reads can be effortlessly integrated into this emerging category. This episode features ads from ShipStation, SimpliSafe, and Headspace.
This episode emphasizes the significance of bridging the content to the ad and the importance of making the ad feel like an organic part of the content, matching the format, tone, and
S1 E6: Ad Reads Only: Health & Fitness Edition — Wellness on Air: Exploring DR & Awareness focused ads on Flagship Shows from brands like Butcher Box, LMNT, Canva, and Mailchimp
"Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. Tune in to Season 1, Episode 6 "Wellness on Air: Health & Fitness Edition" to gain valuable insights into the world of advertising and witness how brands like Butcher Box, LMNT, Canva, and Mailchimp are making their mark on flagship shows in the health and
S1 E5: Health & Fitness Edition — Wellness on Air: Exploring DR & Awareness focused ads on Flagship Shows from brands like Butcher Box, LMNT, Canva, and Mailchimp
Welcome to another exciting episode of "Make Better"! Brought to you by Podscribe. Tune in to Season 1, Episode 5 "Wellness on Air: Health & Fitness Edition" to gain valuable insights into the world of advertising and witness how brands like Butcher Box, LMNT, Canva, and Mailchimp are making their mark on flagship shows in the health and fitness industry. Get ready to be inspired and informed as we explore the intriguing relationship between podcasts and brand promotion.Join us in t
S1 E4: Ad Reads Only: Comedy Edition — The Good, The Better, and The Hilarious: Hairstory, Rocket Money, Master Works, and Manscaped
"Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. This episode features ads from Hairstory, Rocket Money, Master Works, and Manscaped all on Comedy podcast shows.
In these special episodes, we focus solely on showcasing ad reads so you can get the latest trends and creative inspirations in podcast adverti
S1 E3: Comedy Edition — The Good, The Better, and The Hilarious: Decoding the Best Testimonial-style Ad Reads in Comedy Podcasts.
Welcome to another exciting episode of "Make Better"! Brought to you by Podscribe. In this episode, we embark on a journey into the captivating world of comedy show podcast ads. Listen to ads from Hair Story, Manscaped, Rocket Money, and Masterworks. Get ready to explore a diverse range of testimonial-style ad reads, where we'll shine a spotlight on the absolute gems and, of course, a few moments that didn't quite hit the mark.
Prepare to be entertained as we uncover the brilliance behind conte
S1 E2: Ad Reads Only: True Crime Edition — Scary Good or Scary Bad? Curology, Peleton, Rocket Money, and Daily Harvest
"Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. This first Ad Spotlight features ads from Curology, Peleton, Rocket Money, and Daily Harvest on some of the top true crime podcasts. In these special episodes, we focus solely on showcasing ad reads so you can get the latest trends and creative ins
S1 E1: True Crime Edition — Scary Good or Scary Bad? Breaking Down DR Podcast Ads on True Crime Podcasts with Adam McNeil from ADOPTER Media
In the debut episode of "Make Better: True Crime Edition," brought to you by Podscribe we dive into the world of direct response ads on true crime podcasts. Our expert guest, podcast buyer Adam McNeil from ADOPTER Media, helps us analyze four ads from top brands in the true crime space: Curology, Peleton, Rocket Money, and Daily HarvestTogether, we explore best practices for creating effective direct-response ads and discuss the importance of authenticity and not over-scripting a host.