Woman Up with The Sister Brand
Stories and Strategies
Dolly Parton sang about it. Meghan Trainor did too. Woman Up. It’s about finding your fire, breaking the mold, and shattering glass ceilings. Maybe you’re a creative person but stuck in a corporate dead end. Or, maybe you need a little escape and just want to be entertained AF. As real-life sisters and founders of The Sister Brand, Lana + Laura are driven to share the untold details, unfiltered advice, and empowering stories of rad women torching standard stereotypes. However you define “Woman,” you’re welcome in the sisterhood. Speak Up. Buckle Up. Woman Up. Get your WOMAN UP™ merch at htt...
The Lost Art of Customer Service
It’s fair to assume most of us are skeptical of customer service today. Service providers seem to say the right things to get the sale, then they ghost you.We want to feel important as customers. We want someone to understand our wants, our needs and then be honest in helping us make our decisions. Do that and we’ll gladly become customers… REPEAT customers.But that doesn’t seem to be the focus of service providers.True we also need to bear some of the responsibility. Some of us don’t want to be
Jun 5, 2023 • 21:33
Sister Talk: When Your Gut Says “Yes,” But Your Brain Says “No”
When your heart says one thing, but your head says another… How do you choose? Do you use logic to make sound and rational decisions for the best outcome? Or, do you lean on emotion to feel your way through the situation? The sisters reveal stories of their own personal and business tugs-of-war, and what ultimately won… In this episode, if you’re thinking of important life changes, you’re being influenced by both emotion and logic right now. Should you think it through? Or feel it through?Our we
May 22, 2023 • 23:30
The Power of a Personal Brand
You don’t need a BUSINESS to have a BRAND.Knowing who you are and what you stand for (and don’t) is all part of your personal brand. Just think of who you admire - chances are you’re aligned with their BRAND.No, that doesn’t mean you don’t need a logo… LOL (although there are exceptions - listen to find out!)Think of your brand as living with intention as your authentic self. Your personal brand is also the backbone of small business branding - different but relative. Building and owning your
May 8, 2023 • 22:52
Mindset Over Meal Plans
If your plan was to lose some weight… would you eat a donut a day? New Brunswick Moms Josee and Alicia lived on a Tim Hortons diet for 28 days… and lost a substantial amount of weight. No meal plans, no cheat meals, no calorie counting, and no broccoli. This was part of a mindset shift for both. Josee had become frustrated at existing weight loss programs pushing a scarcity mindset telling women they had to invest $$$ in someone else’s meal plan and groceries that would only rot in the fridge.
Apr 17, 2023 • 39:56
Eat RISK for Breakfast & More from The Entrepreneur’s Diet
Skydiving. Investing in crypto. Airport sushi. Everyone’s RISK threshold is different. But sometimes the biggest risk is not taking a risk at all…Danielle Redner thrives on that four letter word. When the $400 million company she co-founded stopped filling her soul, she dove headfirst into what DID. Redner is the founder of Taylor Danielle - a women’s online boutique that’s committed to showcasing apparel by CANADIAN designers. This business is a family affair - and that just might be the mis
Mar 20, 2023 • 41:54
Bigger is Better… (Except When Hiring Influencers)
Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that - not the least of which is, there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS.Micro influencers also tend to bring not only a targeted audience, but a loyal one. Forbes estimated micro influencers offer a 60% higher engagement rate which leads to a 20% higher conversion
Mar 6, 2023 • 18:30
"I Don’t Check a Box and I’m Not Your Cheat Sheet"
Maria Michelle’lee is a Diversity in Beauty Expert. She’s taking her 15 years’ experience as a former educator in the beauty industry and she’s using that to create change for the greater good in society and break some barriers along the way. She works with brands to not only expand their reach through marketing but on how to make change at the core in the form of tough conversations that need to happen. She helps brands become truly diverse. But don’t call her a “Check Box” and no she’s not you
Feb 20, 2023 • 31:43
Sister Talk: Harry and Meghan - Juicy Stuff? Or Have We Had Enough?
Like Princess Diana before her, Meghan Markle entered the Royal Family as an outsider and cracked open its polished exterior, revealing the fermenting rot within. Stuffy traditionalists love when the royals stay silent and symbolic but to many, that rot is the only part of the family worth paying attention to. The Crown documentary on Netflix showed us that.Now Prince Harry and his wife Meghan are trying to shine an exposing light on the Royal Family. For some it’s important they do. But for oth
Feb 6, 2023 • 23:23
Sonja’s Story: Surviving Suicide & Finding Beauty in Life
** TRIGGER WARNING** This episode discusses difficult subject matter including suicide, mental health, attempting suicide, depression, and more. If you or someone you know is having suicidal thoughts or a difficult time, please connect with the resources listed below.Suicide. It hasn’t shaped her life, but it’s left its mark.Sonja Deklerk lost her dad to suicide. She was a first responder to a stranger when they took their own life. And Sonja has survived her own attempt.She knows darkness and s
Jan 23, 2023 • 29:22
Sisters Creating a Buzz in Business
Entrepreneurship is freaking HARD. No one wants to glorify hustle culture, but let’s face it - a business startup is one of the hardest, most demanding jobs out there. It takes a whole lot of grit, and sometimes you’ve got to wait a LONG time for the glory! For real-life sisters Dez and Lindsay Melenka, it was a giant leap of faith to launch their business. The Creative Hive was a big, blank space just begging for creativity. It quickly grew as an event location but then COVID changed the busine
Jan 9, 2023 • 27:44
Bold, Sexy Hakomi Warrior Rosalyn Fung
Back in 2008 Rosalyn Fung had it all. She was a clinical psychologist with a busy practice, she’d just married her husband, she was a fitness model with the body she always wanted. Fast forward to today and only the husband remains. And she’s good with that.Rosalyn admits that back then, she looked like the epitome of self-confidence on the outside but on the inside, she was in turmoil. She had major struggles - a lack of confidence and even an eating disorder.The change came in the form of Hako
Dec 26, 2022 • 47:54
Sister Talk: Santa & Sitting on a Throne of LIES!
SANTA!!!!! (Insert Will Ferrell's Elf voice here!) There are LOTS of opinions when it comes to Santa Claus. As parents, are we creating magical memories or traumatizing our kids with tales of a "jolly, old fat guy" who breaks into homes while they're sleeping?So, when is the right time to talk with them? How far do we go to try to keep the “Magic,” alive? Time for the sisters' to take this on. It’s controversial, it’s hilariously personal. Fill your glass, and let's get merry. Happy holidays! Ou
Dec 12, 2022 • 26:43
The Skinny on The Skinny with Erinn Treb
Erinn Trebaczkiewicz started a basement boutique called THE SKINNY while holding down a corporate job, pregnant with twins, and a toddler in tow. Today, The Skinny is a major North American brand with big-time influencer collabs - Jillian Harris, The Birds Papaya, Kaitlyn Bristowe to name a few!Erinn’s dishing on her famous cardigan, the sweet story behind her brand name, the plight of entrepreneurship, and what it takes to go ALL-IN on yourself - including that HAIL MARY moment that took her b
Nov 28, 2022 • 54:31
Emily Cave: Tragedy, Trolls, & Turning Pain into Purpose
It’s a tragedy that captivated a country and NHL fans worldwide. 25 year-old Colby Cave seemingly had it all - he was an NHL forward with the Edmonton Oilers, he had married the woman of his dreams, and he was in peak physical health. Then, one morning in 2020, Cave was airlifted to hospital and placed on life support. He had a rare colloid cyst.At the center of it all was Cave’s wife, Emily…dodging aggressive reporters and being kept from her husband’s bedside because of Covid - all while despe
Nov 14, 2022 • 50:18
Vaginas of Steel & Daring to Dream
Lisa Webb runs at full throttle. Best known as the founder of Wine, Women & Well-Being with 28 branches across Canada (and counting), she is an educator, author, entrepreneur, mother, and fierce advocate for women everywhere. Where did that come from? She credits the loneliness she felt as an expat living abroad on four continents in 10 years - all while raising two girls in countries where she didn't speak the language or know the customs. Little did she know, her inspiring (and hilarious) expe
Oct 31, 2022 • 40:50
Grabbing Life By the Lady Balls
Grief is a funny bitch. It can tear you down, or it can light your FIRE. In episode one, real-life sisters, business partners, and podcast hosts, Lana and Laura get raw about shifting their mindset and reinventing themselves as women and entrepreneurs after immense loss. They dish on formative experiences...That time Lana's hair stylist told her that her boss had called and said to make her “more blonde.”The career sacrifice Laura had to make for her child.Together they founded (and trademarked)
Oct 17, 2022 • 29:35