This Is Small Business
Amazon
Step into the exciting world of entrepreneurship with This Is Small Business! Join us on an adventure as we dive deep into the riveting tales of triumph and tenacity of small business owners. This Is Small Business speaks with business owners from all over as they go through the highs and lows of entrepreneurship and we uncover the secret sauce behind building a thriving business. Tune in to hear from a dynamic array of guests, each with their own captivating backgrounds and unique perspectives that epitomize the spirit of small business entrepreneurship. Get ready to be inspired, motivated, and empowered...
Sleeping Under the Stars with Haven Tents
In the season finale of This is Small Business: Behind the Buy, we follow Derek Tillotson, founder of Haven Tents, and his journey from world traveler to entrepreneur. His game-changing hammock blends the comfort of a bed with the freedom of camping. What started as a family adventure evolved into a crowdfunding success! You can watch Haven Tent's episode on the Buy it Now show titled: The Panel Find Their Haven in the Woods. Tune in and get inspired by the real stories behind the entrepreneurs
From Leash to Spleash: How a Mother-Daughter Duo Redefined Pet Care
Meet Kerry Cooke and her daughter Kat, the founders of Spleash—a multi-functional dog leash holder that hydrates, cools, and cleans your pet on the go. Kerry and Kat share the emotional journey behind their product, born from a need to care for their own dogs during tough times. They reveal the challenges they faced, from sketching the first design to overcoming manufacturing hurdles, and how they finally made it onto the Buy It Now show. You can watch Spleash's episode on the Buy it Now show ti
From Blisters to Breakthrough: Behind Shezza Socks' Viral Success
Tiffany Gil, the CEO and inventor behind Shezza Socks, creates foam-padded socks designed to prevent blisters. Tiffany's journey to entrepreneurship started as a high schooler struggling with painful blisters from new shoes. After years of refining her idea and overcoming challenges—like securing funding by winning a cross-country lawnmower race—Tiffany's product went viral on TikTok. This led Tiffany to pitch her brand on the Buy It Now show, where she impressed a panel of judges, including Jam
Stay Dry In Style: Waterproof Headwear Reimagined
Meet Khadijah Robinson, the founder and CEO of Aqua Waterproof Headwear, a line of waterproof turbans and head wraps. Khadijah's journey began with a personal challenge: trying to protect her hair extensions while snorkelling on vacation. Frustrated by the lack of suitable products, she created her own solution—waterproof headwear that is both stylish and functional!Khadijah faced numerous setbacks, from struggling to find the right fabric to losing money when her first manufacturer went bankrup
Beyond the Needle: Redefining Relief with Painless Picasso
Jaime Salcedo, the founder of Painless Picasso, a numbing cream designed to alleviate pain during tattooing, piercing, waxing, and laser treatments shares his entrepreneurial story. From his beginnings as a tattoo artist to creating a product that challenges the norm in the beauty industry, Jaime shares the highs and lows of building a business from the ground up. Despite freezing up during his pitch on Buy It Now and facing tough questions from the judges, Jaime's authenticity and passion for h
Comfort in Every Bite: A Pet Feeder Born from Love
Meet Debra Mastic, the founder of Fluff Trough, a pet feeder designed to enhance mealtime comfort for our furry friends. Debra shares her heartfelt journey, inspired by her beloved pug, Porkchop, who struggled during mealtime. From the challenges of launching a business to overcoming personal obstacles, including a cancer diagnosis, Debra’s story is one of resilience and innovation. Discover how she transformed her passion for pets into a thriving product that’s making a difference for animals e
Mixing It Up: Turning a Smoothie Mishap into the Whiskee Straw
Meet Anissa Pfeifer, the CEO and inventor of the Whiskee Straw, a unique straw with a whisk at the bottom designed to mix drinks like smoothies and coffee. Anissa shares the emotional journey behind creating her product, from the early struggles of running a small boutique to the breakthrough moment when she invented the Whiskee Straw. With her business on the brink of failure, Anissa finds new hope after being invited to pitch her product on the Buy It Now show. After overcoming nerves and deli
Comfort on the Go: Redefining Relaxation at New Heights
Meet Chris Osse, the founder of Armbie, a unique dual-arm support sling designed for comfort during long flights. Chris shares his journey from engineer to entrepreneur, revealing the challenges and triumphs he faced while bringing his innovative product to market. Join us as we explore the passion behind Armbie, the lessons learned along the way, and the pivotal moment that led Chris to pitch his product on the Prime Video show, "Buy It Now.” In this episode, you’ll discover:(03:10) Chris
A Taste of Tradition: Infusing Heritage in Every Sip
Kayla Castañeda, founder of Agua Bonita, brings a refreshing twist to the traditional Mexican drink, aguas frescas, blending heritage and innovation in every sip. With a rich personal story rooted in her family's heritage, Kayla's mission is to share an elevated version of this beloved beverage. After navigating challenges like job loss during the pandemic and financial struggles, she successfully funded her startup through pitch competitions, culminating in a victory on Amazon Prime Video's Buy
Turning Tactics into Teaching: A Veteran’s Journey to Gamifying Science
From a chaotic childhood to joining the military at 17, this entrepreneur discovered the therapeutic power of science and gamified it. In this special Veteran's Day episode of This is Small Business, John Coveyou, founder and CEO of Genius Games, a science-based board game company that has sold over half a million units worldwide, shares his journey. He discusses how military principles shaped his entrepreneurial mindset and led him to create engaging educational games. John shares the pivotal m
Knock Their Socks Off: A Fresh Solution to a Stinky Problem
Matthew Tesvich, the CEO of Skunk Skin turned his personal battle with stinky feet into a thriving business with his innovative odorless socks. Hear about his experience on "Buy It Now," where he impressed judges like Jamie Siminoff, and learn the key lessons he gathered on entrepreneurship, marketing, and overcoming challenges. You can watch Skunk Skin's episode on the Buy it Now show titled: Lions and Ducks and Skunks, Oh My!Tune in and get inspired by the real stories behind the entrepreneurs
Cooking up Dreams: A King’s Entrepreneurial Adventure
Meet Keith Lorren, a.k.a. The Spice King on Buy It Now. With his aromatic cooking seasonings, he swooned a panel of industry judges, complete with a live cooking demo and an original song. We delve into how his vibrant personality and unique approach won him a spot in the Buy It Now store and a $20,000 prize. Tune in for an inspiring story of perseverance and creativity that might just ignite your own entrepreneurial dreams. You can watch The Spice King's episode on the Buy it Now show titled: T
Catch and Release: A Family’s Blueprint for Business Success
“Stumble, stumble forward.” That’s the key advice of Scott and Paige Putnam, founders of Swat n Scoop, and winners of Prime Video's Buy It Now. This father-daughter entrepreneurial duo share the origins of their innovative product, which began with a scream— the kind every parent knows all too well. With a blend of humour and heart, they discuss the challenges of creating a humane bug-catching product. Scott describes the evolution of their idea from a father’s determination to save the day with
Every Entrepreneurs Dream: ‘Your Product Is a Life Saver!’
A tragedy near-miss turned this healthcare professional into an entrepreneur. Her toddler was crying, but no sound was coming out: a clear sign of choking for any medical professional. Felicia Jackson's nightmare scenario inspired a product that is literally saving lives: CPR Wrap.Host, Andrea Marquez explores the backstory and journey of Felicia’s invention, what led her to audition to Buy it Now, and how that experience (and the $20,000 cash prize) will take her business to new heights. While
Lessons in Entrepreneurship: Stories That Inspire
A behind-the-scenes look into Emmy Award-nominated entrepreneurship show "Start Up" on PBS. Gary Bredow and Jenny Feterovich explore the power of storytelling in entrepreneurship and the journey that led them to creating their successful show Start Up. Gary reflects on his childhood experiences that ignited his entrepreneurial spirit, while Jenny shares her journey from the Soviet Union to becoming a successful storyteller and business owner. They discuss how Start Up has evolved to inspire othe
TISB: Behind the Buy – The Official Companion Podcast of Buy It Now from Prime Video
Are you an entrepreneur looking to turn your big idea into a successful business? Welcome to "This is Small Business: Behind the Buy", the official companion podcast to the Buy it Now show from Amazon Prime Video. Hosted by Andrea Marquez from This is Small Business, and featuring Jamie Siminoff, creator of Ring, this special season of TISB dives deep into the world of Buy it Now and the entrepreneurs who are building their businesses one pitch at a time. Every Thursday, we follow up with the wi
Leveraging Third-Party Logistics: The Ups and Downs of Starting a Remote Business
Can you still start a business if you’ve got no space or time to create, store, and pack your products at home? Just ask Marilyn Yang, the Co-Founder and CEO of Popadelics, who managed to do just that by starting her business remotely using third party logistics. She shares the ins and outs of outsourcing your operations as a startup, some of the early risks she had to take to make it work, and the benefits and challenges that might come your way.In this episode, you’ll learn: (01:05) How Marily
Stand Out in a Competitive Market: How Ads Can Help You Get Noticed
How can the right ad strategy help your business stand out in a crowded market? Just ask Kyle Goguen and Garrett Gosselin, the co-founders of CRBN Pickleball, who transformed their passion for pickleball into a thriving brand by leveraging the power of Amazon Ads. Discover how the right advertising helped them showcase their unique brand identity and stay ahead of the competition. Whether you're new to advertising or looking to fine-tune your approach, you’ll walk away with actionable lessons on
Unlocking Business Grants: Strategies for Securing Funding
Ever wondered how to get a cash injection for your business without giving up equity or taking on debt? Just ask Elise Lambkin, the founder of Lil Sippers, who landed a game-changing for-profit grant that helped propel her business forward. Elise breaks down the entire process of applying for the Amazon Business Small Business Grant, from finding the opportunity to making sure her brand story resonates with everyone. You’ll also hear from Bria Arline, the Founder and CEO of IQ Ignited, a boutiqu
Bonus: How AI-generated content can help you level up
What if you could revolutionize your Amazon business with cutting-edge AI tools? Join us as we uncover the latest advancements from the Amazon Accelerate event in Seattle, with exclusive insights from Andrea Marquez of Amazon’s This Is Small Business podcast. We dive into the game-changing world of AI-generated A+ content, as well as the exciting debut of Project Amelia, Amazon’s generative AI that promises to transform seller capabilities.Our discussion takes you to the heart of Amazon’s evolut
How to Build a Purpose-Driven Business
Want to build an award-winning business that not only thrives but also makes a real difference? Just ask Justin Forsett, former NFL player and CEO and co-founder of Hustle Clean, who turned his side hustle to a successful community-focused brand! In a live recording, we catch up with Justin, winner of the Amazon Force for Good Award. He reveals how his personal experiences – from humble beginnings to the highs and lows of professional sports – shaped his entrepreneurial spirit and commitment to
Four Keys to Business Growth: Capital, Confidence, Community, and Congress
Ever wondered how being part of an entrepreneurial community can be the game-changer your business needs? Just ask Jen Earle, CEO of the National Association of Women Business Owners aka NAWBO, who believes that surrounding yourself with a good network can propel your business to the next level. To celebrate National Women’s Small Business Month, we’re taking a look back to see how the entrepreneur founders behind NAWBO transformed the landscape for women entrepreneurs and the impact that women-
From Concept to Reality: Building and Validating Your Business Idea
How do you transform an everyday problem into a product that people want to buy? Just ask Ray Philips, the CEO of SoapSox, who turned children’s bath-time struggles into a product that resonated with so many people. Ray shares how he validated his idea and navigated the bumps throughout his entrepreneurial journey. And if you're still in the brainstorming stage, Morgan DeBaun, the CEO of Blavity, has you covered with her DRIP method, a decision-making framework designed to help you turn your ide
How Culture Can Lead to Unique Business Opportunities
Want to know how your culture can give your business an edge? Just ask Mayra Luz Colon, the founder of Healthy Rican, who fused her Puerto Rican roots with her passion for healthy living to create a successful line of mom-approved seasonings. Mayra shares how she overcame imposter-syndrome, connected with her community, and pivoted from coaching to creating a product that resonated with so many people. You’ll also hear from Ramiro Cavazos, CEO of the United States Hispanic Chamber of Commerce (U
How Influencer Marketing Can Help You Grow Your Business
Ever wondered how to make influencer marketing a game-changer for your small business? Just ask Brittany Hennessy, the bestselling author of "INFLUENCER: Building Your Personal Brand In The Age of Social Media." Brittany reveals how small businesses can leverage the power of influencers to enhance their brand, reach new audiences, and drive sales. Whether you're new to the influencer marketing scene or looking to refine your approach, Brittany's insights can help you navigate the ever-evolving w
How to Master Your Pre-Launch Strategy with Jay Clouse
Want to make sure everyone knows about your product before it launches? Just ask Jay Clouse, the founder of Creator Science, who was able to generate six figure sales within the first few days of launching his product, Creatore HQ, all thanks to a carefully thought out pre-launch strategy. Jay shares his approach to building anticipation through consistent communication and engagement with his audience and why you should be planning your launch months before your product hits the market. Le
Growth Secrets for Food Entrepreneurs: Expanding from Farmer's Markets to E-Commerce
Wondering if your small business is ready to scale and how to smoothly transition into e-commerce? Just ask Val Fishbain, co-founder of Spread the Love Foods, who successfully took her business from the local farmer’s market to the online world, all while staying true to her community roots. Val shares her experience selling at farmer’s markets, what it took to make the leap to e-commerce, and the importance of giving back as her business grew. You’ll also hear from Viridiana Ponce, a business c
How Podcasting Can Grow Your Business and Increase Revenue – with Hala Taha
Ever wondered how podcasting can help you grow your business? Just ask Hala Taha, the host of the Young and Profiting (YAP) podcast and the founder of YAP Media Network and YAP Media, who knows all the podcasting secrets that’ll help you get big. Hala aka the Podcast Princess shares her own entrepreneurial journey and reveals the secrets behind her rapid growth, including how she harnessed LinkedIn for visibility and used creative strategies to break through the podcasting noise. Learn how
Making It Work: How to Build a Business with a Small Budget
Starting a business on a tight budget might sound tough, but it can be more beneficial than you might think. Just ask Alice Kim, founder of Elizabeth Mott, who turned a small budget into a flourishing business. Alice explains how she reduced costs by building a strong network, coming up with creative solutions, and the importance of buying enough time to build the momentum you need to get your business noticed. You’ll also hear from Caroline Castrillon, founder of the Corporate Escape Artist, wh
How Looking Back Can Lead to Forward-Thinking Business Ideas
Want to learn how to turn your cultural heritage into a successful business idea? Just ask Conchita Pleasant, the founder and CEO of Nefertiti's Secrets, who looked at Ancient Egyptian remedies to create a hair care line. Conchita opens up about the struggles of battling breast cancer and how it led her to start her business. Learn how to conduct effective market research through direct feedback, the importance of pivoting, and how to turn obstacles into opportunities and empower yourself a
Entrepreneurial Wisdom: Mastering Marketing, Networking, and Audience Building
Ready to kickstart your entrepreneurial journey or looking for a refresher on some essential tips? Join us as we dive into key insights from Season 4 that will help you start, build, and grow your business. To kick off Season 5, we're revisiting some of the most valuable advice from experts and successful small business owners like Amy Porterfield, Kat Norton, Jenna Kutcher, and more. Whether it's mastering your mindset, pinpointing your target audience, networking like a pro, or cracking the so
You’re Not Alone! This Is the Home for Emerging Entrepreneurs Ready to Launch and Grow a Small Business
Every entrepreneur needs a community - people who inspire us with their stories and share practical advice to help us make a decision or take the next step (or leap!). This is Small Business is that community. We hear from a diverse group of small business owners about how they found success, and the challenges they faced along the way.Not only will you feel inspired, you'll get tips you can apply to your own business right now. Whether you're trying to grow your business through social media, f
Encore Episode: How to Plan a Successful Product Launch
Are you trying to figure out if it’s the right time to launch your first product? Just ask Trinity Mouzon Wofford, co-founder and CEO of Golde, who’s going to give us a look into all the behind-the-scenes work she put into their brand as she prepared to launch. She’ll teach us how to prepare your MVP (minimum viable product), tips on how to have a successful launch, and how to know that your product is ready to be on the shelves. In this episode you’ll hear:(05:56) - How distinctive packagi
Encore Episode: How to Find Your Ideal Price Point
How do you nail the perfect price for your product? Just ask Mark Stiving, Chief Pricing Educator of Impact Pricing, who will share insights on pricing strategies. He’ll explain how understanding your business strategy and customer decision-making process can help you value your products and how to find out how much your customer is willing to pay. In this episode you’ll hear:(02:05) How figuring out your business strategy will influence your pricing.(03:00) How to find out how much your cu
Encore Episode: 5 Strategies to Find (and Keep) Your Ideal Customer
Identifying your target market, without a plan, can be a struggle. Just ask Amber Murray, the founder of Fidget Stickers, who’s going to break down the customer journey into 5 simple steps and show you how you can improve it so your customers keep coming back for more. Amber also gives advice on how to find customers for your products in places you wouldn’t expect. After you’ve identified your ideal customer, Darian Kovacs, founder of Jelly Digital Marketing, spills the secrets on how to reach t
Encore Episode: Top 3 Small Business Mistakes to Avoid
Wondering how to navigate common entrepreneurial pitfalls and ensure the success of your business? Just ask Christina Wallace, senior lecturer at Harvard Business School, who’s going to tell us the top three mistakes (or lessons learned as Christina calls them) early stage entrepreneurs make and how you can avoid them.In this episode you’ll hear:(01:18) Why you shouldn't do everything yourself. Christina recommends ways to overcome the entrepreneurial urge to do it all.(04:32) Why cash flow is i
Encore Episode: If an 8-Year-Old Scaled His Side Hustle – You Could Too
Trying to figure out how and when you should start scaling your side hustle? Just ask Max Ash, the young creator and founder of MAX’IS CREATIONS, who managed to start his business at just 8 years old (with the help of his mom, Jen) and grew it into a successful business. Max and Jen will share their own experiences with protecting their intellectual property, licensing, manufacturing, and evaluating the future of their business. You’ll also hear from Verne Harnish, Founder and CEO of Scalin
How Good Design Can Help Increase Sales
Are you trying to figure out if a rebrand is worth the high price tag? Just ask actors turned entrepreneurs David McGranaghan & Julian Miller, co-founders of McMiller, a company that creates games designed to make you laugh, who went over-budget to rebrand their business. “Strong design [...] turns a four-star review into a five-star review, and I think that's definitely what we've learned, and it's money well spent [...] I would encourage people to put money into design," says David. I
How to Prepare for a Business Sale
Are you planning on selling your business but don’t know where to start? Just ask Emmet Apolinario, President of the International Resource Group. Having transitioned into becoming a business broker after navigating the pitfalls of selling his own business, Emmet offers insights on how to evaluate your business to spare you from the same mistakes he made. “Selling a business is not like selling real estate. It's not going to sell tomorrow.” says Emmet, “[...] preparing and planning is very impor
How to Buy the Right Business for You
Considering buying a business? Whether it's your first venture or you’re trying to expand your business, it can be a game-changer. Just ask Brian Shields, an Acquisition Entrepreneur who knows what it takes to successfully buy a business. “Try to look at at least a hundred deals to help dial yourself in so you know what kind of risk you're willing to take, what kind of business plan you really feel comfortable with, what kind of industries you feel like make sense,” Brian says, “because once you
7 Steps to Accelerate Your Small Business Growth - With Amy Porterfield
Expanding your business and drawing in more customers may seem overwhelming, but it doesn’t have to be! Just ask Amy Porterfield, New York Times bestselling author of Two Weeks Notice and Host of The Online Marketing Made Easy Podcast, who managed to increase her sales in only a year. “The people who need you will find you, even if you put a stake in the ground.” Amy says. “If your message resonates with them, but doesn't fit perfectly, that's okay. If they like what you're saying and they
The Growth Tool That Can Help You Increase Revenue: Email Lists - with Jenna Kutcher
Want to build a loyal following of people who are excited to buy what you're selling? Stop spending your valuable time on the wrong marketing channels, and prioritize an email list. So says Jenna Kutcher, a digital marketing expert and host of The Goal Digger Podcast. After attracting thousands of followers on social, but seeing so few convert to customers, Jenna learned about the power of owning an email list - and she hasn't looked back! It's the number one ways she drives sales in her busines
How Your Business Can Have an Impact
Ready to make a difference with your business but don’t know where to start? Just ask Thomas Ling, founder of Kin+Kind, who combined his passion for the environment and love of animals to create eco-friendly pet products. Thomas breaks down what makes a business sustainable, the importance of transparency and authenticity, and how you can start a business that does good in the world. “It's important that we are running the kind of company that we want to see out in the world.” Thomas says.L
How to Build Your Marketing Strategy
The more people see your products, the more sales you’ll probably get – and a marketing strategy can help you do that. Just ask Elena Fahrländer, the Chief Commercial Officer of Danish Endurance, a company that sells their products worldwide. She’ll be sharing what they do to find their target audience and how their approach to marketing changed as they grew. You’ll also hear from Elizabeth (Liz) Downing, director of partnerships at The Ecom Cooperative. She’ll give more actionable advice o
Small Business Fun Facts: What to Know Before Starting a Small Business
Your small business (or idea if you haven’t started yet) is a lot more important than you think. Just ask Karen Kerrigan, the president and CEO of the Small Business & Entrepreneurship Council. She’ll be sharing a ton of fun facts about how small businesses drive innovation, help the economy, and create jobs. You’ll also hear from Kylie Jiwon Hwang, an Assistant Professor at the Northwestern University Kellogg School of Management. She’ll give us more insights on how entrepreneursh
How a Small Business Owner Can Do More for Their Employees
Aside from a regular paycheck, what more can you do for your employees? And can going the extra mile for them really help your business' bottom line? Listen in to hear from brothers and founders of Mr. Tortilla, Ron and Anthony Alcazar. Their approach to business was formed at an early age, while watching their parents work hard with no buy-in. And then we’ll speak with Ludmila Praslova, PhD. Professor of Industrial Organizational Psychology, and author of The Canary Code: A Guide
What You Need to Know About Audits
Dealing with audits doesn’t have to be scary as long as you’re prepared for it. Just ask Erick O. Bell, an accounting professor at the Haas School of Business at UC Berkeley, who used to work at KPMG LLP in the Audit Risk Advisory Services. Erick simplifies everything you need to know about audits – even the IRS audit – so it doesn’t feel as daunting. “Most audits that are happening. They're not audits that are at odds with each other,” Erick says. “A typical audit generally is just, y
How a Patent Can Protect Your Idea
Getting a Patent can be a complicated and expensive process, but it can protect your idea as you work on bringing it to market. Just ask Becca Davison, the CEO of UnbuckleMe, who got a patent early on in her small business journey. Becca explains how she came up with UnbuckleMe, why she decided to patent her idea early on, and what that process looked like for someone who was new to entrepreneurship. You’ll also hear from Colleen Chien, a professor at Berkeley Law S
Why Public Relations Matter
Accidents happen, we make missteps, sometimes our brands are tarnished. So how do we prepare for the inevitable and mitigate impact? Indya ‘Icy’ Wright, the Founder and CEO of Artiste House, a PR firm that prioritizes diversity, inclusivity, and representation, has some answers. According to Wright, “all we can do is try to minimize the results of what happened, rectify it, and if things go well, move forward.”In this episode you’ll hear:(02:35) How do you figure out what your sto
Do You Have What It Takes to Own Your Own Business?
If there's one thing we’ve learned over the many episodes of this show, it’s that owning and operating your own business is hard. You have to overcome challenges you didn’t even know existed.Thinking of becoming an entrepreneur or you’re wondering if you should stick it out? We have Dr. Laura Morgan Roberts, scholar, speaker and consultant, who studies the science of maximizing human potential, to guide us through. “I do think for every market need, for every human desire, there is an
Business Loans Dos and Don’ts
Money is such an integral part of your business. So when the time comes and you need to secure more, where do you start? Who do you turn to? We’ve got Iman Cotton, a loans officer with CDC Small Business Finance to guide us through it. Iman says that a good place to start is by thinking, “something that sounds too good to be true, probably is.”Learn how to best prepare you and your business for a loan.In this episode you’ll hear:(01:39) How do you find a good lender?(03:29) W
Strategies for Success as a Woman in Business
Being a woman in business can come with its challenges but with the right tools – it can become a journey of empowerment and growth. Just ask Katy Luxem, the CEO and founder of Big Dill Pickleball, who stands out in the sporting goods industry with her products. She’ll share the story behind why she started Big Dill Pickleball, some insights on how to succeed in ecommerce, and how she dealt with being a female founder in a male-dominated industry. You’ll also hear from Deepa
How Networking Can Help You Build and Grow Your Business
Having a solid network can help you meet the right people that will help you grow your business. Just ask Robbie Samuels, a networking expert who got his first few clients by tapping into his network. Robbie shares all his networking secrets so you can know how to get the most out of any networking event and break away from the transactional feeling that comes with it. “I believe that our network is an untapped resource,” he says. “And if we're trying to find people for our programs and to
How to Use Social Media to Reach Your Audience
Social media can help you connect with your audience authentically and foster meaningful growth. Just ask Sahra Nguyen, the founder and CEO of Nguyen Coffee Supply, who uses storytelling to keep her audience engaged. Sahra explains how she figured out what content her audience wants and what performs best on each platform. You’ll also hear from Kat Norton, the CEO of Miss Excel, who went viral on social media and used her online presence to successfully start her business. Ka
BONUS: The Benefits of Integrating Culture Into Your Products
Building a brand around your culture and history can help you stand out and create a loyal customer base. Just ask Teri Johnson, the CEO of Harlem Candle Co, whose scented candles are inspired by influential figures in the Harlem Renaissance. Teri opens up about how, in sharing stories from this moment in Black history, she was able to build a brand that people wanted to talk about, share and celebrate. "Storytelling is everything about the candle," she says. "People connect to it and
How to Keep a Seasonal Business Profitable Year-Round
Ever wondered how to keep a seasonal business profitable year-round? Charlie Weiss, owner of Jummy, an organic hot cocoa company has it figured out. Find out how you can leverage slow periods for business growth and why customer loyalty is essential to your success during the high and low seasons. And because this is our last episode this season, you’ll also get to hear from experts from previous episodes who’ll be expanding on some of the tips Charlie points out, like making sure you stay
How to Grow a Sustainable Business
Can your business meet eco-friendly regulations while thriving in a competitive market? Greg and Will Owens, the Co-Founders of Liberty Tabletop (who claim to be one of the most environmentally friendly flatware manufacturers on earth) will show you how. From using reusable materials to reducing carbon footprint, learn what it takes to grow your business as you implement environmentally responsible practices.—(02:42) Greg and Will discuss their flatware company's eco-friendly features
How to Future-proof Your Business
Are you wondering if you could use AI or technology to ease your workload? The answer is yes and we’ll show you how. Kevin Meyer, Co-Founder & CEO of Crunch Tech Inc., explains how he uses automation and AI to run his business more efficiently. And Michelle Weise, the CEO of Rise & Design, digs deeper into how you can future-proof your business and the importance of communication in an increasingly tech-oriented community.—(5:42) Can everything be automated? Kevin discusses the limi
How to Expand to Other Markets
Entering a new market can be challenging, especially if it’s an international one. But Max Gurevich, President of Warm Home Designs, has learned all the do’s and don’ts after successfully entering the Canadian and Mexican markets via Amazon. From making sure you switch up your marketing strategy to better suit the new market and trusting your customer feedback, to taking on the fear of a new language, Max has a wealth of helpful tips to share.This episode is brought to you by Amazon Ads. Am
How to Stay Profitable While Giving Back
Trying to figure out how to make money while giving back through your business? Learn what it takes to grow your business when the foundation of your business model is social responsibility. Andrew Glantz, the Founder & CEO of GiftAMeal, explains how he managed to make a profit out of a business centered on giving back to the community. And Heather Cameron, a social entrepreneur and Michael B Kauffman Professor of Practice at the Washington University in St. Louis, tells us how to successful
How to Find the Right Customer for Your Product
Are you sure you’re reaching the right customer? If you're not sure, you might not be leveraging customer research. Roshni Wijayasinha, Founder & CEO of Prosh Marketing, explains how to use customer research as a marketing strategy and the importance of timing when targeting the right customer. —(02:19) Roshni talks about the three ways you can reach your customer: brand awareness, conducting customer research, and utilizing digital tools.(03:50) Why timing is crucial in finding the rig
How to get Funded Through Crowdfunding
Are you interested in starting a crowdfunding campaign? Or maybe you’re wondering if you should pull money out of your savings to start your business? Learn the pros and cons of bootstrapping & crowdfunding and what it takes to launch a successful crowdfunding campaign with Josh Lipinski, the founder of Breakwater Supply, and Tess Estandarte, Director of Product Marketing at Rainfactory.This episode is brought to you by Amazon Business. Amazon Business provides a wide product selection,
How to Handle Your Cash Flow
Have you been struggling with securing funding? The issue might be your cash flow. Ambro Blackwell, a best-selling author and VP and senior business banking relationship manager at JP Morgan Chase, explains what cash flow is and how to strategically plan it in a way that sets you up for success. —(04:14) How to use your cash flow to figure out and mitigate what problems you might run into.(08:18) Andrea goes over why cash flow is vital for securing funding, the key sections that are typical
How to Exit Your Company - LIVE at Amazon Accelerate 2023
Are you looking forward to exiting your company? Take a glimpse into what happens during and after exiting a business. Jewel Burks Solomon, managing partner at Collab Capital and the ex-CEO and founder of PartPic, tells us how PartPic got acquired by Amazon and what she would’ve done differently. And Danyel Surrency Jones, the head of Amazon's Black Business Accelerator program and co-founder and ex-CEO of POWERHANDZ, explains why she made the move to Amazon and offers some helpful entrepreneuri
How to Provide Great Customer Service
How do you keep customers coming back for more? By being attentive to their needs and priorities. Learn customer-centred ideas to integrate into your business from the best. Mitzi Rivas, CEO and Founder of Livie & Luca, is all about customer service and she’s got the customer retention rate to prove it. And John DiJulius, the founder, Chief Revolution Officer, and President of the DiJulius group, gives us some great tips on how to provide great customer service no matter where you are i
Benefits of Acquiring a Manufacturer
Should I work with a manufacturer or do the manufacturing myself? That’s a question every small business owner starts thinking about as they grow. Sean Brownlee, the CEO of Ravenox, has made the choice to acquire a manufacturer for his business and is gonna let us know all the benefits that come with it.—(03:42) The benefits of becoming a manufacturer(04:56) How to manage inventory—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use
How to Differentiate Your Product
How do you show customers that your product is different - and better - than competitors'? Aaron and Whitney Cordovez, Cofounders of Zulay Kitchen, talk about how they differentiated their brand in the crowded "kitchen gadget" category.And Rita Gunther McGrath, a best-selling author and professor at Columbia University Business School, shares her five-step discovery-driven planning process to help you succeed.Learn how to find out what really matters to your customer, and what to think abou
How to Find Your Ideal Price Point
How much is my product worth - and what is my customer willing to pay? Every entrepreneur asks these questions at some point in their small business journey. Mark Stiving, Chief Pricing Educator of Impact Pricing, joins Andrea with insights on:(2:00) How to think about pricing your product or service.(02:58) How to figure out how much your customer is willing to pay.(04:46) Should you start pricing your products at a higher price?(06:04) How to grow a subscription model and why it's beneficial.(
How to Self-Publish a Book
Every step you need to take to get your book in front of an audience - learn the process of publishing with Naibe Reynoso, a journalist and the founder of Con Todo Press. And Jane Friedman, a publishing industry expert, shares her secrets to ensuring your book is as discoverable as possible.—(05:32) What are the steps to publishing a book?(13:21) What's the ISBN and how do I get one for my book?(18:12) Considerations an aspiring author should make if they want to make a profitable business
How to Hire Your First Employee
Are you ready to make your first hire? Learn how to find the right fit, and why retention is so critical. Keirsten A. Greggs, the Founder & Principal Talent Acquisition Consultant of TRAP Recruiter, tells Andrea what small business owners should consider at this important stage of growth.—(02:22) Considerations small business owners should make when they hire. (05:24) How to find the right fit when evaluating applicants.(07:08) Andrea lists the key takeaways from the episode.—Click 
Why You Should Protect Your Intellectual Property
What happens if you don't protect your IP, and is it worth all the paperwork? Jeannell Darden, CEO of Moisture Love, shares her story of battling trademark and copyright issues, and how she overcame it. Learn when and how to start the process, what to consider when rebranding, how to avoid trademark disputes, whether you should register your logo, and where to find legal support for small businesses. Cynthia Dahl, Practice Professor of Law at the University of Pennsylvania Carey Law School,
How to Find Your Ideal Customer
Are you struggling to identify your target market? Or maybe you’re wondering where you can find your ideal customer? Andrea breaks down the customer journey into five simple steps with Amber Murray, founder of Fidget Stickers. Once we've figured out who our ideal customer is, Darian Kovacs, founder of Jelly Digital Marketing, tells us how to reach them. Stick around to hear Andrea's key takeaways at the end of the episode.—(05:51) Amber breaks down the five phases of the customer journey: a
How to Know When You’re Ready to Launch Your Product
Are you preparing to launch your first product? Andrea learns how to prepare your MVP (minimum viable product), and how to know when you're ready to go, with Trinity Mouzon Wofford, co-founder and CEO of Golde. Trinity also gives us a look into all the behind-the-scenes work she put into their brand as she prepared to launch.—(05:56) How distinctive packaging and vibrant colors helped Trinity's brand stand out in a crowded marketplace (07:58) Copying big businesses' marketing tactics d
Introducing Season 3 of This is Small Business
Are you an aspiring or early-stage entrepreneur with a product to sell? Learn how to grow your small business from a diverse group of entrepreneurs and experts. By the end of this season, you'll understand how to:→ define your target market→ secure funding→ set prices→ protect your intellectual property→ position your product→ expand to new markets→ hire for success→ secure a supply chain→ differentiate with stellar customer serviceThis is Small Business is an original podcast from Amazon.
Next Generation: What Comes Next?
Join us as we dive deep into the aftermath of the competition and catch up with our teams to hear about their experiences and discover what lies ahead. Did any of the participants secure investors or unearth new opportunities? Are they venturing into other competitions for greater financial rewards, or have they decided to take a break from the high-pressure world of pitching? We’ll also reconnect with some familiar faces: Brad Burke, one of the organizers, and Mitra Miller, one of the esteemed
Next Generation: We Win Some, We Lose Some
In Episode 7 of "This is Small Business: Next Generation," hosts Andrea Marquez and Mitch Gilbert bring you to the thrilling final day of the Rice Business Plan Competition. As anticipation reaches its peak, they reveal the teams that have advanced beyond the semi-finals and emerged as winners. Andrea and Mitch also highlight all the improvements made by each team within this short timeframe and engage in conversations with the teams that won and lost to uncover the invaluable lessons learn
Next Generation: The First Eliminations
In Episode 6 of "This is Small Business: Next Generation," hosts Andrea Marquez and Mitch Gilbert guide you through the first round of eliminations at the Rice Business Plan Competition where the teams compete for a spot in the semi-finals. As the pressure intensifies, each team strives to make significant improvements in order to stand a better chance of winning. They work tirelessly, tweaking their strategies, and refining and honing their pitches to perfection. It's a race against t
Next Generation: The Practice Pitch (Navigating Nerves and Feedback)
In Episode 5 of "This is Small Business: Next Generation," hosts Andrea Marquez and Mitch Gilbert take you through the first day of the Rice Business Plan Competition along with the four competitors. Andrea and Mitch take you behind the scenes and share the nerves, worries, and excitement that each team faces as they enter and leave the first practice round of pitching with a TON of feedback (that you get to hear) from the judges. The competitors also go through another competition whe
Next Generation: Balancing Act
In Episode 4 of "This is Small Business Next Generation," hosts Andrea Marquez and Mitch Gilbert offer a glimpse into the days leading up to the Rice Business Plan Competition (RBPC). With just a few days left before the big event, the pressure is mounting, and the teams are feeling the intensity, especially after receiving some anonymous feedback from the judges. These dedicated entrepreneurs face the challenge of balancing the demands of running their businesses while perfecting thei
Next Generation: Unveiling the Contenders (part two)
In Episode 3 of "This is Small Business Next Generation," hosts Andrea Marquez and Mitch Gilbert uncover the dos and, more importantly, the don'ts of pitch presentations by speaking directly with RBPC judges. They provide insights into the key differences between various pitch formats, offering advice on how to adapt and make a significant impact within the given time constraints, while also emphasizing the importance of demonstrating your business's investability. Andrea and Mitch also introduc
Next Generation: Unveiling the Contenders (part one)
In Episode 2 of "This is Small Business Next Generation," hosts Andrea Marquez and Mitch Gilbert break down the various stages of the Rice Business Plan Competition (RBPC) and explain how the competition will unfold over three days. They talk about the mentorship and extensive feedback the RBPC offers their competitors (talk about a major advantage!) and give you a little insight into what the judges are looking for in a winning pitch. Mitch and Andrea also introduce you to two of the
Next Generation: High $takes
On Episode 1 of “This is Small Business Next Generation”, host Andrea Marquez gets you acquainted with her new co-host Mitch Gilbert, founder of OYA Femtech Apparel, a past winner of the Rice University Business Plan Competition and one of the first 200 Black women to raise over $1M in venture capital. Mitch and Andrea get you up to speed with the RBPC by talking to some of the organizers and judges and they also introduce the four diverse teams that we’ll be following throughout
The Who’s Who of Business Plan Competitions (Trailer)
Are you ready to witness the ultimate battle of wits and innovation as entrepreneurs compete for up to $3M in prizes in one of the largest and richest intercollegiate startup competitions? Look no further than "This is Small Business Next Generation" - a podcast miniseries brought to you by Amazon that follows the Rice University Business Plan Competition (RBPC). Join Andrea Marquez, a future small business owner, and her co-host Mitchella Gilbert (or Mitch), founder of OYA Femtech App
Bonus Episode: Empowering Diverse Voices Through Storytelling
In this special bonus episode of This is Small Business, Andrea Marquez travels all the way to Las Vegas for Movement Evolutions where she hosts a panel of inspiring and diverse voices in podcasting. Andrea engages in insightful conversations with Mike Sargent, co-host of Brown & Black Podcast, Kulap Vilaysack, co-host of Add To Cart, Lee Adams, Audio Producer of The Midnight Miracle, and Lori Lizarraga, host of Code Switch. Together, they explore the importance of d
Live From Dallas: US Veteran Matt Has a Plan
In this special bonus episode of This is Small Business, host Andrea Marquez goes to the Veteran Edge conference by the Institute for Veterans and Military Families, an event dedicated to Veterans and military spouses who are small business owners, to sit down in a live interview with Matt Butler, the founder of Rollers and co-founder of Tally Tumbler. Matt shares his story as a veteran-turned-entrepreneur or as he likes to say Vetrepreneur, and talks about all the transferable skills he learned
Miguel Connects With His Community to Grow His Brand
On Episode 28 and the season finale of the second season of This is Small Business, Andrea explores what it means to be a Latinx entrepreneur by talking to a Latino business owner that she admires: Miguel Leal, the Co-Founder and CEO of SOMOS Foods. Miguel shares all of the learnings he picked up along his entrepreneurial journey and talks about the importance of representation, sharing your brand’s story, and how to leverage your community. Join Andrea as she wraps up this season and
Danyel Manages a Momentous Merger
On Episode 27 of This is Small Business, Andrea looks into what could be the future of your business, that is, if you eventually want to merge your small business with another business. Andrea talks to a familiar guest from season one, Danyel Surrency Jones, the Co-Founder and Chief Executive Officer of POWERHANDZ Inc., about her own journey merging POWERHANDZ inc. with another business as well as Danyel's newest role as Director of Amazon's Black Business Accelerator. Danyel talks about how to
Product Improvements Without Breaking the Bank
On Episode 26 of This is Small Business and the seventh of our This is Small Business Minisodes series, Andrea continues her discussion on product iteration but this time we dig deep into how you can work on different versions of your products without breaking the bank. Founder of Princeton Popcorn Company, Robert Ralph aka Farmer Bob, talks about how you can iterate without needing to create an entirely new product and how to mitigate any financial losses that might pop up from failed experimen
Leslie Adds a New Product to Her Lineup
On Episode 25 of This is Small Business, Andrea discusses product iteration – more specifically how do you find out when it’s time to offer additional products? First up, President of Hot Taco Inc. Leslie Pierson (who’s running this business for her son who created a card game called Taco vs Burrito when he was 7 years old) walks us through the process of creating a second product and why they decided to launch a second game. Next, CXO and Dean of Rocket Club Academy Aicha Sharif explains how pi
How to Foster Workplace Diversity and Inclusion
On Episode 24 of This is Small Business and the sixth of our This is Small Business Minisodes series, Andrea talks about how you can ensure diversity within your business. Jennifer Kim, Founder and CEO of Workflow, talks about how you can create a workplace culture that supports diversity, equity, and inclusion and how to implement diversity into your hiring process in a way that’ll ensure you’re hiring the best employees possible. Join Andrea in this informative conversation that’s filling up a
Toyin Leverages Small Business Success to Drive Community Impact
On Episode 23 of This is Small Business, Andrea talks to two inspiring entrepreneurs who have successfully integrated social impact into their business model to find out how you can make a positive impact in your community while growing your business. First up, Founder & CEO of Iya Foods Toyin Kolawole walks us through her journey of giving back through her business and how that helped her stay afloat and even supply her competitors during the pandemic. She also talks about how giving back t
Pros and Cons of a Business Partnership
On Episode 22 of This is Small Business and the fifth of our This is Small Business: Minisodes series, Andrea discusses all the pros and cons of a business partnership and whether you should consider getting one with sisters and co-founders of Easy Peasie Dorielle Price and Jamelah Tucker. And because business partnerships aren’t always so easy peasie, Andrea also talks about how to approach conflict resolution like finding a mediator or a third-party, and how to protect yourself legally – even
Meghan Parts Ways With Her Business Partner
On Episode 21 of This is Small Business, Andrea takes on a topic that not a lot of people like to talk about – parting ways with a business partner. First up, Founder and CEO of SwiftPaws Meghan Wolfgram talks about her own experience parting ways with her business partner, the many conversations that took place, and how she kept the business running during that process. Next, Naveen Thomas, Director of the Business Transactions Clinic at the NYU School of Law and a previous guest that shows up
How to Manufacture Your Own Product
On Episode 20 of This is Small Business and the fourth of our This is Small Business: Minisodes series, we continue our conversation on shipping and fulfillment with a twist – what if you want to start manufacturing your own product? Epic Water Filter’s Co-founder Ash Heather gives us the inside information on when you should consider manufacturing your own product, how to protect your business when you start to do so, and all the pros and cons that come with that decision. Join Andrea as she po
Chevalo and Monique Search for a Product Supplier
On Episode 19 of This is Small Business, Andrea talks about sourcing your products with Chevalo & Monique Wilsondebriano, co-founders of Charleston Gourmet Burger. More specifically they dive into shipping and fulfillment considerations you should make when you aren’t manufacturing your own product. Chevalo & Monique discuss where to find suppliers when you’re first starting out, questions to ask while vetting them, and how to keep your customer’s trust through a solid relationship with
The Importance of Taking Time Off
On Episode 18 of This is Small Business and the third of our This is Small Business: Minisodes series, Andrea dives into why it's so hard for us to take time off, even when we know we need it. She speaks with Professor of Psychology and Vice Provost for Academic Affairs at the University of Texas at Austin, Art Markman about why vacations are a crucial part of your business and how to set up your business in a way that allows you to take some much needed time off.Did you know that we have a voic
Renee Aces Achievable Goals
On Episode 17 of This is Small Business, Andrea talks about setting goals and mechanisms for your business in a way that lead to success with Renee Manzari, founder and CEO of Livity Yoga. With big goals like diverting a million yoga mats from landfills by 2026, Renee breaks down all the planning and mechanisms that go on behind-the-scenes in order to make big goals like that less daunting and achievable. Next, serial entrepreneur and senior lecturer at Harvard Business School, Christina Wallace
How to Attract Investors
On Episode 16 of This is Small Business and the second of our This is Small Business: Minisodes series, Andrea continues her conversation on money with Allen Lau, co-founder and former CEO of Wattpad, and Executive director of WEBTOON, to talk about raising venture capital and angel investments and when you should start considering them. Join Andrea for this short but informative deep dive that’s definitely going into her small business playbook.Did you know that we have a voicemail line? If you
Detara Finds Funding for Her Business
On Episode 15 of This is Small Business, Andrea Marquez tries to demystify the fear around all things money by talking about some ways to approach funding your small business. First up, Detara Williams, co-founder of Darlyng & Co., talks about her personal relationship with money and some really helpful tips on bootstrapping, loans, and her personal favorite and current funding method: pitching for grants. Next, Kerry Hannon, senior columnist and on-air expert at Yahoo Finance who’s written
Top 3 Small Business Mistakes to Avoid
On Episode 14 of This is Small Business and the first of our This is Small Business: Minisodes series, Andrea talks to Christina Wallace, senior lecturer at Harvard Business School, about the top three mistakes Christina sees early-stage entrepreneurs make. Join Andrea for this Harvard-level crash course filled with helpful takeaways that are going into her small business playbook.Did you know that we have a voicemail line? If you have questions – or maybe a small business story you’d like to sh
Justin Tackles the Top 3 Steps to Start a Business
On Episode 13 of This is Small Business, Andrea talks to Justin Forsett, former NFL player and founder of the company Hustle Clean, about getting your small business off the ground (especially if it’s your first venture into the world of business). Justin talks about establishing your “why,” creating a “huddle” for your business, and the essential points that are often overlooked when starting a business. Next, business strategist Serwaa Adjei-Pellé shares why entrepreneurs struggle to get start
This Is Small Business - Season Two Trailer
Amazon’s This is Small Business is back for a second season with weekly episodes that dig deep into the pivotal moments that small business owners face and conquer on their journey to success. Andrea Marquez, a curious millennial and possibly a future small business owner, continues to investigate what makes a successful small business boom by talking to industry experts and small business owners from all over about how to start, build, and grow a business. We’re also introducing
Season One Rewind With Danyel Surrency Jones
On the Season Finale of This is Small Business, Andrea sits down with Danyel Surrency Jones, the Co-Founder and Chief Executive Officer of POWERHANDZ Inc., as they listen to highlights from previous episodes. Danyel Surrency Jones shares her valuable insights as a CEO/entrepreneur on how to start, build, and grow a company and discusses how each of these moments resonates with her and relates to her own journey with her company. Join Andrea as she goes over some of her favorite lessons and revie
August Prepares for the Holidays
On Episode 11 of This is Small Business, Andrea tackles getting ready for the holidays with Fort Boards Founder, August Graube, and Edward Anderson, a Professor for Management of Innovative Technology. The holidays are coming – busy sidewalks and shoppers walking home with their “treasures” – are you ready for them? This is a question that all small businesses need to consider as they prep for a big consumer season such as the winter holidays. What is the checklist to prepare for and leverage a
Kyle Hires A Super Team
On Episode 10 of This is Small Business, Andrea learns a few tricks for hiring a super team when she speaks with Kyle Goguen, Owner and Founder of Pawstruck, and hiring expert Dr. Brad Smart, Author of ‘Topgrading.’ Hiring is one of the trickiest – but most important – aspects of running a small business. Assembling the right team of people at the right time can mean the difference between growth and stagnation. But how do you find the right people to join your team, and avoid hiring the wrong o
Ruby Makes the Leap to Selling Online
On Episode 9 of This is Small Business, Andrea dives deep into going from “brick and mortar” to the world of online sales with handmade small business owner Ruby Hong of Beets & Apples, and online sales specialist Nicole Leinbach of RetailMinded.com. Going online can feel intimidating at first, but it’s a must and increasingly important in order to stay competitive and scale up. As you make this switch, how do you plan for increased sales and keep up with distribution challenges? And where
Daniel Nails Product Presentation
On Episode 8 of This is Small Business, Andrea talks about the unboxing experience with Daniel Singer, Founder & CEO of Filthy Foods, and design specialist Kaila Piepkow, Creative Director and Owner of Dox Design. They say don’t judge a book by its cover… but let’s face it, a lot of people do. When it comes to the moment a customer unboxes your product, it matters. But how much? And how do you ensure that your packaging fits your product and suits your customers? Join Andrea as she learns ab
Rod & Pernell Divide and Conquer
On Episode 7 of This Is Small Business, Andrea gets some legal lessons from Naveen Thomas, director of the Business Transactions Clinic at New York University's School of Law. And she talks to Rod Johnson from BLK & Bold Coffee about how he and his friend and business partner Pernell Cezar make the most of each other’s strengths as they conquer the coffee market. When it comes to working with friends, what’s the ultimate recipe for success? How do you divide responsibilities, and how do you
Marina Gets Seriously Sustainable
On Episode 6 of This Is Small Business, join Andrea in conversation with self-proclaimed sustainable transformation expert Shannon Kenny, and Marina Tran-Vu, founder of EQUO, a business that sells alternatives to single use plastics. Going green isn't always easy. It can be hard to source the right materials. There can be extra costs involved and – let's face it – a ton of research. But it's something that matters more every day to customers. So, where do you start? How can small business owners
Alejandro and Nikhil Make the Jump to Medium-Sized
On Episode 5 of This Is Small Business, Andrea sits down with Back To The Roots co-founders Alejandro Velez and Nikhil Arora to discuss their story of growing from college classmates with a quirky idea to sprout mushrooms out of coffee grounds, into a multi-million dollar garden supply company with a mission to help reconnect a new generation back to food and where it comes from. They produce and distribute easy & fun grow kits to help you get started, or a line of packet seeds if you want t
Cora & Stefan Build Organic Loyalty
On Episode 4 of This Is Small Business, Andrea speaks with Cora Miller, founder of Young King Hair Care, a male-focused brand that aims to celebrate and represent the diversity of Black and Brown young men by providing them with natural hair products. Along with her husband Stefan Miller (Young King’s Chief Marketing & Brand Strategist), Cora has built a booming business primarily based on word of mouth marketing and direct-to-consumer communications. The Millers are a modern power-couple wi
Shannon Goes All In On Mental Health
On Episode 3 of This Is Small Business, Andrea shares some “real talk” with Shannon Goldberg, CEO and founder of Izzy Zero-Waste Beauty, about what it takes to create a healthy work environment for your team while running a small business. Born out of the pandemic and fueled by remote-work, Shannon and the Izzy Zero-Waste Team have had their fair share of ups-and-downs. But by prioritizing empathy and creating a work-culture where everyone feels heard, they’ve managed to thrive, all while mainta
Max Scales His Side Hustle
On Episode 1 of This Is Small Business, host and self-declared “curious Millennial” Andrea Marquez learns about how (and when) to scale your side-hustle into a successful business. First up, Max Ash, the young creator and founder of MAX’IS Creations, (and his mom, Jen), who share their thoughts on critical areas like how to protect your intellectual property, licensing, manufacturing, and evaluating the future of your business. Next, Andrea gets some important advice from Verne Harnish, Founder
Eva Jane Stands Out In The Crowd
On Episode 2 of This Is Small Business, host Andrea Marquez sits down with Eva Jane Bunkley, Founder of The Makeup Bullet and Eva Jane Beauty, to discuss her journey as a solo-preneur in the world of beauty products. From those first moments of inspiration (like problem solving on live television), to finding the courage it takes to declare yourself “open for business,” to making sure your audience knows who you are - this episode covers how to make sure your small business stands out from the c
Introducing This is Small Business (Trailer)
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