10PlusBrand
Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
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10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode.
Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts.
Coming soon, Joanne Z. Tan’s two bo...
2025 Super Bowl Best 3 TV Ads_Joanne Z. Tan_Episode 48, Season 2
Do Super Bowl commercials have to reply on celebrities to be effective?
For the sixth year, 10 Plus Brand rates all Super Bowl ads and comes up with top 3 winners - without celebrities:
To read it as a 1-min blog
To watch is as a 3-min video
© Joanne Z. Tan All rights reserved.
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To Answer "What is a Personal Brand", Get in Touch with Yourself Is the First Step_Joanne Z. Tan_Season 2, Episode 47
Being true to yourself is the key to unlock what is a personal brand, - your own unique brand.
There is a gift in each and everyone of you. It may be a gift of kindness, a gift of contentment, a gift of language, a gift using your hands, … Just being yourself without any observable or useful “gifts”, is a gift. There is only one of you on this Planet. You are a gift of life in your own unique way.
Start to treasure that gift - yourself.
Then you will have peace.
Then you can have loving rela
Synthetic Data in AI and the Toxic Assets in Financial Crises_Joanne Z. Tan_Season 2, Episode 46
Is synthetic data comparable to the toxic assets of subprime mortgage loans that caused the 2008 Financial Crisis? Or the junk bond of 1987 stock market crash?
Why is it urgent for the US Government to come up with regulations requiring data to be labeled as original or synthetic?
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Why Brand Building is Vital for the Post AI 2nd Renaissance and the Knowledge Economy_Joanne Z. Tan_Season 2, Episode 45
If you are a visionary leader, prepare today what's coming up beyond the AI Revolution: Build a Brand for the Knowledge Economy in the Second Renaissance.
AI-enabled automation is leveling the playing field for all by commoditizing and equalizing products and services. In a sea of sameness, to build a brand that stands out is a necessity, not just an advantage.
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Beyond AI - Originality Is the Winner! _ Joanne Z. Tan _ Season 2, Episode 44
As AI is predicted to hit a point of diminishing return, and AI-generated content is creating a sea of sameness, originality, creativity, and authenticity is what matters.
Read it as a 2-min blog
Watch it as a 4-min video
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact u
How to Grow (or Shrink) in the New Year - Overcome Your Self Limiting Beliefs_Joanne Z. Tan_Season 2, Episode 43
You either grow or shrink in the New Year 2025, depending entirely on your self limiting beliefs.
Life is either addition or subtraction - both can be a growth process. Joanne Z. Tan shared her "3-Cs" and "3-Ss" for growth, or not.
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How Many of the Seven 2024 Predictions Did Joanne Tan Get Right?_Season 2, Episode 42
Joanne Tan made seven predictions in January 2024, she got five correct, one wrong, and one too-early-to-tell. What is her one and only 2025 prediction and beyond?
Joanne Tan also shared about her personal growth she achieved in 2024, thanks to the Presidential Election.
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How to Reinvent Yourself and Your Company in the AI World, for Leaders_Episode 41, Season 2
What I mean by the word “reinvent” is to evolve, to grow.
Set goals and take action. The journey to reinvent and rebrand yourself starts with your first step, and the next step… Eventually you become a better, stronger, and happier self after the 10,000th step.
Don’t wait for opportunities to happen to you.
Opportunities favor the prepared.
Create the conditions for opportunities.
Create opportunities.
Let’s face it: change is uncomfortable, even threatening. It seems only yesterday that y
Personal Brand Building for Board Member Candidates and Board Assessment Improvement_Season 2, Episode 40
To become a board member requires more than industry expertise, domain expertise, functional expertise, or specialized expertise. Recent survey reveals discontent by board members about their peers: Almost half of them want at least one board member replaced, and a quarter of board members want more than two members replaced.
Joanne Z. Tan explains, from both individual candidates' point of view and the boards' perspective, how to improve the right fit, why personal brand building is the first
The Best Thing from This Presidential Election: Get Rid of Electoral College - You and Me! _Joanne Z. Tan_Season 2, Episode 39
It is time to get rid of the electoral college! All voters, regardless of their political affiliation, are disenfranchised because the power of our votes are either diluted or inflated, depending entirely on where you live.
This is contrary to the intention of the Constitution and its Amendments regarding equal rights under the law. This is against the “one person, one vote” principle. This is a non-partisan issue.
To read it as a 5-minute blog
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Across the politic
AI Generated Reality and the Slow Oblivious Death of Human Race_Joanne Z. Tan_Season 2, Episode 38
The great irony: The Nobel Prize in Physics is awarded today (Oct. 9, 2024), to John Hopfield and Geoffrey Hinton for their work that contributed to AI neural networks and pattern recognition, among other areas. At least one of these AI godfathers is not optimistic about AI:
Geoffrey Hinton was asked by journalists following the announcement about Generative AI and ChatGPT, he said: “We have no experience of what it’s like to have things smarter than us”. Hinton has frequently voiced fears of
A Pinhole into a Multiverse_A short poem by Joanne Z. Tan_Season 2, Episode 37
Is our system-to-system way of modern living in harmony with the celestial way of life? Poet Joanne Z. Tan analogizes religion as a pinhole into infinity.
"Through a Pinhole into a Multiverse"
By Joanne Z. Tan
(To watch this as a 2-min video
To read as a 1-min blog )
From systems to systems,
Our lives are lived daily:
System of a society,
System of laws,
System of a family,
System of a religion,
System of a company,
System of politics,
System of an economy,
System of cloud computing
Why is LinkedIn Personal Branding & Optimization Important in AI Age? _ Season 2, Episode 36
A unique, authentic, and powerful personal brand, professional brand, and a business brand on LinkedIn - why LinkedIn optimization with personal branding makes winners and losers in the AI Age?
Do you want to sound like an AI robot? Do you want to be one of many or stand above the crowd with brand power?
We just re-branded 10PlusProfile.com, our subsidiary website devoted to LinkedIn profile personal branding and business branding, and LinkedIn optimization, under the flagship of 10 Plus Brand.
Customer Loyalty & Brand Loyalty Programs for B2B Services in the Age of AI_Joanne Z. Tan _Season 2, Episode 35_Joanne Tan
In the AI age, decision paralysis can drive customer loyalty, and is an opportunity for developing brand loyalty so long as a brand leads the market. B2B services need to rewards customers with loyalty programs.
In the AI age, loyalty rewards and customer experience are the differentiators.
AI will level the competitive playing field for many products and services by reducing costs across the board.
When lots of B2B expertise will be at one’s fingertips, what differentiates one service from an
Break Through Barriers in Our Own Minds - a true story_Season 2, Episode 34
Achieving mental and psychological break through is best by doing, not just talking: This is a true story that not only helped with a breakthrough to start Joanne Tan's first book, but also taught her that in serving and leading others, we actually have served and empowered oneself.
Joanne was asked to volunteer to hold the wood boards for others to hit and break at a conference. Little did she know that in doing so, she learned about her own breakthrough and became a changed person herself.
–
High Sierra Adventure True Stories, Part 1 of 3 - Joanne Z. Tan, Season 2, Episode 33
This is Part 1 of 3 of true adventure stories. (The video and blog versions also show photos taken there). Each Part has heart warming, funny, and adventure stories full of wise lessons.
The High Sierras' jagged granite peaks, wild and lush, secluded meadows, pristine, snow-melt creeks and lakes cleanse the souls and refresh the minds and hearts of those who brave there. But getting there is truly not for the faint of heart.
– THANK YOU, for sharing with others!
Read it as a 8-min blog
Watch i
Part 3 of 3-pt Interview of Tani: SCOTUS Ethics Rules,Term Limits, Rank Choice Voting, Democracy_Episode 32, Season 2
"The ramifications and consequences of the US Supreme Court's decision on Presidential Immunity will be long lasting," said former Chief Justice of CA Supreme Court Tani Cantil-Sakauye, currently the President of PPIC (Public Policy Institute of California), in the 3rd and last part of the interview with Joanne Z. Tan, where she discussed Rank Choice Voting, term limits, SCOTUS ethics rules, the future of US democracy.
Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part
Part 2 of 3: The Golden State is Losing its Shine - What Are the Problems with California Economy?_Episode 31, Season 2
Is the Sun setting on California? Is the Golden State losing its shine? Drought, aging population, declining immigration, budget deficits, high cost of living, homelessness, exodus of families and businesses, brain drain, obsolete labor laws, upcoming AI legislations and taxes ... hear fact-based insights from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years, in Part 2 of the 3-part interview
Part 1 of 3: Only in America: The personal journey of former Chief Justice of CA Supreme Court; How to be a critical thinker?_Interview by Joanne Tan_Episode 30, Season 2
Get inspired from the personal journey of the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years. Learn why critical thinking is so important today, and hear Tani's other insights shared with Joanne Z. Tan, host and producer of "Interview of Notables and Influencers".
Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part One of the three-part series in the almost 2-hour in
Save US Democracy: Voters have more choices than two-party candidates with Rank Choice Voting - Excerpt from Interview of Former Chief Justice of CA Supreme Court _ Episode 29, Season 2
The 2024 Presidential Election is revealing the limitations and flaws in the US two-party system. The framers of the US Constitution never specified that there would be just two political parties. Many current democracies in other countries have a parliamentary system with multiple parties and more diverse voices. Rank Choice Voting, as already adopted in American Gubernatorial and Mayoral elections, can save democracy by giving voters more choices, and making elections more fair and better repr
US Supreme Court Justices Term Limits and Ethics Rules: Interview Excerpt of Former Chief Justice of CA Supreme Court_by Joanne Tan_Episode 28, Season 2
Why are the STATE supreme court justices subject to ethics rules, while the US supreme court justices are NOT? Who should hold SCOTUS accountable? What does it take to have age-based term limits for SCOTUS, PROTUS, members of US Congress and Senate, and officials at all levels of the federal government? Hear insights from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who is also the former Chief Justice of CA Supreme Court for 11 years.
Joanne Z. Tan interv
The Entire Interview of Former CA Supreme Court Chief Justice Tani Cantil-Sakauye, by Joanne Z. Tan_Episode 27, Season 2
Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 11 years, and current President of the Public Policy Institute of California, was interviewed by Joanne Z. Tan, host and producer of "Interviews of Notables and Influencers" of 10 Plus Podcast on June 24, 2024. Around 22 questions and answers are presented in three parts: Part One: Tani’s journey, lessons learned, and insights from being the Chief Justice on the highest court in California; Part 2: California’s economy an
One Billion Tax Dollars for Housing California's Homeless are Missing, said PPIC President in an Interview - Episode 26, Season Two
At least one billion in tax dollars are unaccounted for, and the money was marked for helping the homeless in California, already disbursed to counties and cities from State Government. Hear the shocking truth from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, former Chief Justice of CA Supreme Court for 11 years.
While Homelessness is increasing in CA, NO ONE KNOWS who spent the tax dollars designated for housing the homeless, and on what. Californians pa
The Impact from the Upcoming Ruling by US Supreme Court on Absolute Immunity or Limited Immunity for PROTUS_Interview Excerpt of Former CA Supreme Court Chief Justice
There will be long lasting and significant ramifications and consequences for our democracy and the Republic, by this week's US Supreme Court's ruling on Presidential Absolute Immunity or Limited Immunity, said former CA Supreme Court Chief Justice Tani Cantil-Sakauye, in an interview with Joanne Z. Tan.
As we are all waiting for the landmark ruling by the US Supreme Court this week, on the issue of absolute immunity and limited immunity for US presidents, Joanne Z. Tan asked Tani Cantil-Sakauye
What jobs will be substantially replaced by AI? - Pt. 2 of 2, Summary of GenAI Summit, SF_Joanne Z. Tan_Episode 24, Season 2
Joanne Tan, AI Experience Design (AIXD) consultant for UX, CX, CSAT, explains the latest Gen AI job and data opportunities and losses.
(Continued from Pt. 1 of 2.)
What is the difference between an AI Co-pilot and an AI Agent?
What jobs will be substantially replaced by GenerativeAI?
Data protection and Data Use: land grab or monetize what data?
When AI can do everything a human can, “What does it mean to be human?”
A list of GenerativeAI Jargon for “Non-Nerds", by Joanne Tan.
To read as a blo
Where is GenAI going? How Fast? - A Summary of a 3-day GenAI Summit in San Francisco, Part 1 of 2_Episode 23, Season 2_Joanne Z. Tan
Where Is Generative AI heading? How fast?
How long will it take to overcome bottlenecks & obstacles?
What is the difference between an AI Co-pilot and an AI Agent?
AI Jargon for “Non-Nerds” and AI Newbies
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Steve Jobs' Secret Sauce for Turning a Startup into Apple: 3 Elements of a Unicorn_Joanne Z. Tan_Episode 22, Season 2
Vision, Brand Focus, Experience Design are Steve Jobs’ secret sauce for growing a garage startup into Apple, and they are the 3 Elements of an AI Unicorn no matter what products or services.
Steve Jobs did it right by STARTING with user journey and user experience at the very beginning, from day one, BEFORE making any products, BEFORE engineering, even BEFORE ideation of a product. “Design over engineering” was not just a design decision but a guiding philosophy for Apple’s brand focus. It was S
A message for entrepreneurs: Just Do It! _ by Joanne Z. Tan_Episode 21, Season 2
Many entrepreneurs hold themselves back with fear, complacency or over thinking rather than taking action. Success comes from embracing imperfection and taking calculated risks to achieve personal and entrepreneurial growth, per Joanne Z. Tan.
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Brand Loyalty - how to earn it and keep it_Part 1 of 2_by Joanne Z. Tan_Episode 20, Season 2
Earning loyal and devoted customers or followers is hard work. Even harder is keeping their long term loyalty.
When your customers buy repeatedly and exclusively from you, over the long term, you have earned their brand loyalty based on faith and trust, which is the ultimate testament to your accomplishment, whether you offer products or services.
To read as a blog
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© Joanne Z. Tan All rights reserved.
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Why a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2
An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late if you wait until your sales are going down to start a comprehensive brand audit. Doing the audit takes time. It takes even longer to implement changes based on the insights from the audit. How much time do you have at hand while your sales keep falling?
Natural Language Processing and LLM: They are as Dumb or Intelligent as Your LANGUAGE_by Joanne Z. Tan_Episode 18, Season 2
AI is as dumb or smart as human's command of language instruction, since NLP (natural language processing) & LLM (large language model) depend on data, and data is input with human language. To improve AI's level of intelligence, we humans must improve our command of language and thinking. How to do that?
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Brand Culture and Workplace Culture: How to grow an organization of ANY size_Joanne Tan_Episode 17, Season 2
What did Golden State Warriors and Seattle Seahawks coaches do right about creating a culture? How can brand culture be used to catalyze workplace culture, to increase loyalty, productivity, customer acquisition, and profits?
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"From Tangle to Tango" - a short poem about AI and humanity, by Joanne Z. Tan_Episode 16, Season 2
This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI.
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What Is AI Experience Design (AIXD)? Why AI Voice and IVR are Driving Customers Nuts? _ Joanne Tan_Episode 15, Season 2
Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answer their simple questions, after calling and “talking” to an AI voice used on IVR (interactive voice response), and they often just give up in frustration and helplessness.
"Is this the best AI can get? Or is it the worst?
Actually, it is fairly easy to ch
Fight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2
To differentiate Genuine Videos from Deepfakes, start with a simple disclaimer
When seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled out from under our feet. This is a real threat to democracy and civilized societies.
What are you waiting for? For the government to step in and regulate? Even if it happens eventually, it will be too little, too late.
Doing nothing means you are waiting
Oscars 2024 Deserving Winners, Why Oppenheimer is Not the Best_Season 2, Episode 13
Perhaps both the vastness and complexity of the character J. Robert Oppenheimer, and the subject matter, are simply beyond the grasp of a Hollywood movie. (Hear Joanne Tan explains why.)
(Some of the Deserving Winners:)
Best Picture:
THE ZONE OF INTEREST
Poor Things
Past Lives
And more categories...
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Working with GE Legendary CEO Jack Welch, on corporate reward systems - Interview by Joanne Tan of Steve Kerr_Episode 12, Season 2
How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors.
(Sample gems of wisdom:)
“Rewards were the third thing… You have to define it, you have to create the behaviors, after that you operationalize it, then you say how would we measure it?"
“It’s the operationalization. Because once you get behavioral, it’s easy to measu
Death-defying Climb of Mt. Aconcagua by Gary Middlemiss: "Interviews of Notables and Influencers" by Joanne Z. Tan_Episode 11, Season 2
Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the worst in both humanity and nature.
– How did he reach the Aconcagua summit at 23,000 feet, in spite of starvation (after food was stolen), delirium, ill-willed guide, near death experience… ?
– When his group’s guides turned out to be more dangerous than the mountains, and what did they do?
– What were the best and worst in humanity they experienced?
Alexei Navalny's Roaming Spirit_A Poem by Joanne Z. Tan_Episode 10, Season 2
"Like a meteor lighting up the Arctic night,
no Sun, no days, no twilight.
In the remote Russian land,
deserted, lifeless, frozen,
A noble soul was killed in a cold prison,
His light snuffed out at the age of forty seven.
..."
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Super Bowl Best 3 TV Commercials, 2024_Episode 9, Season 2_Joanne Z. Tan_10 Plus Brand
Here are the top 3 best Super Bowl TV Commercials, 2024, ranked by 10 Plus Brand for the 5th year in a row. We adhere to the same criteria year after year:
No celebrities.
No religion.
No politics.
No violence.
No vulgarity.
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Rebranding Yourself and Your Company - 4 Tips for Starting a New Career Post Retirement at 60 and above_Episode 8, Season 2_Joanne Z. Tan_10 Plus Brand
The four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves:
- Is growing a business, or starting a new career the right thing for you?
- To what extent do you want to work during retirement?
- What does “success” or “failure” mean to you?
- Where to start?
If you are one of the gray-haired but young-at-heart, before you jump in with both feet into a new business, it is important to go through these steps first.
Rebranding your new
Taylor Swift Brand and the Fullness of Womanhood_Episode 7, Season 2_Joanne Z. Tan_10 Plus Brand
The most powerful thing about Taylor Swift is Taylor Swift being HERSELF, as a shining example of a personal brand, and a business brand.
She did it on her own terms, with her own talent, through her relentless strive. She symbolizes the new fullness of womanhood: independent, feisty, hardworking, joyful, compassionate, entrepreneurial, intelligent, daring, playful, carefree, powerful.
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A list of What AI can NOT do; Why XD (experience design) is the future of Personalized AI? _Episode 6, Season 2_Joanne Tan_10 Plus Brand
What AI can NOT do, is just as important, if not more, than what AI can do. In this Pt. 4 of 4 series about AI, Joanne Tan explains the future of AI is in customized content that integrates with individual user experience design (XD), to train hyper personalized generative AI.
“Real Time” Instantaneity: Pros and Cons
Personalized AI and Experience Design
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© Joanne Z. Tan All rights reserved.
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Seven Important 2024 Predictions (She got it right before!)_Episode 5, Season 2_Joanne Z. Tan
A bumpy ride ahead in 2024 to good US economy, democracy, generative AI, interest rate and housing market, per Seven 2024 predictions, by Joanne. Z. Tan.
I want to share two true stories before I give you my seven 2024 predictions:
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How to deal with AI FOMO (fear of missing out), as business leaders? Pt. 3 of 4_Episode 4, Season 2_Joanne Z. Tan
How to get leaders and people ready for the AI Age? In this Pt 3 of 4, Joanne Z. Tan addresses why and how to develop leadership, develop people, develop AI, and develop your organization, in this order.
AI is for the people, by the people, and with the people, NOT the other way around.
Hype and fear are for the feeble minded.
First, if you believe in blindly following the crowd out of FOMO, this article is not for you.
If you value cool-headed thinking, and want to neither over-invest nor und
Choosing Joy is an Intentional Act_A Poem_Episode 3, Season 2_Joanne Z. Tan_10 Plus Brand
Did you know that Jesus Christ was not actually born on Christmas?
AND it really doesn’t matter?
Choosing joy is an intentional act. A poem based on a true story: "Nothing can take my joy away!"
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Develop Generative AI Tools - What Business Leaders Need to Do, NOW (Pt.2 of 4) _ Episode 2, Season 2 _ Joanne Z. Tan
To get a head start riding the generative AI wave, what do business leaders need to do now?
1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data.
2nd: Develop leaders & people for the Age of AI.
3rd: Develop experience design & what AI can NOT do.
This episode focuses on content and data for feeding generative AI, how to do it, what to avoid, and why. It is Part 2 of 4. (Part 1 of 4 was published as the preceding Episode 1,
AI Decision-making Checklist for Leaders: Do I Need AI? Why? (Pt. 1 of 4) - Episode 1, Season 2, Joanne Z. Tan
A step-by-step guide for business leaders, aiding with decision making about using or developing AI tools for their companies.
American business leaders are experiencing AI FOMO (fear of losing out), even "AI anxiety". This checklist will save them needless stress, time, and money, if they want to ride the AI tidal wave, instead of being overwhelmed, or worse, drowned.
In short, it is unwise to jump in with both feet without conducting a thorough research and feasibility analysis first.
Stay tu
Episode 100: World War III by Proxy_Joanne. Z. Tan
World War III is between two camps: The Authoritarian Camp (Russia, Iran, North Korea, China) and the Democracy Camp (the US, NATO, and other pro democracy countries).
Can the US afford to support Israel, Ukraine, Taiwan?
Who can defeat the US?
World War III is already unfolding by proxies in regional wars: The Israel-Hamas War (US and Iran), Ukraine-Russia War (NATO vs. Russia and its Authoritarian supporters). And the "coming soon" Taiwan-China War.
To watch it as a video
To read it as a bl
Episode 99: Personal Branding: Why it is a balancing act and a forever journey_Joanne Z. Tan
Personal branding is not about illusory self-aggrandizing, since illusion leads to disillusion when one’s own views of one’s value propositions are disconnected from what your customers and your market want.
Neither is personal branding related to ego boosting: when one’s inflated belief about oneself is not correlated to reality, ego boosting will end up with ego bruising. BTW, those with fragile egos often seek ego boosting, consciously or unconsciously, and inevitably end up with ego bruisin
Episode 98: What has ”Are you Good’” got to do with truth and beliefs? _ A 3-minute ”Truth” based on Nietzsche_Joanne Z. Tan
What did Friedrich Nietzsche say about those who believe themselves to be "good"?
(Joanne Z. Tan:) Self righteousness leads to moralization based on belief but NOT on facts or truth. You believe you are good, thus everything else contrary to that belief is NOT good, NOT true, NOT right.How dangerous!
That is the beginning of the end of democracy, liberty, and what is true good.
Facts are facts. Truth is truth, whether it is convenient for you or not, whether truth contradicts your belief abou
Episode 97: News, Anxiety and Partisanship_2 Minute Insight from Joanne Z. Tan
The media and the politicians are getting their viewership up by creating anxiety, partisanship and animosity. The more they drum up their one-sided propaganda, the more we are led to believe how wrong the other party is. The results:
- We as a country are stuck in the mud, deeper and deeper into divisiveness.
- We continue on the destructive path of viewing "us" versus "them".
- The more we watch this rating-driven, drama packed media distortion, the more we feel anxious, depressed, hopeless, h
Episode 96: ChatGPT and LinkedIn Profiles: What AI Can and Can NOT do_by Joanne Z. Tan_10 Plus Brand
First question for everyone is: How do you know what keywords to input, on your LinkedIn profile, your company page, a LinkedIn article, or LinkedIn messages?
If you rely on ChatGPT to generate the keywords for your profession, remember that everyone else in your profession also gets the same keywords generated by AI. Even if you can afford to use expensive subscription-based AI tools such as AhRefs, SEMRush to get the keywords relevant to your specialty, or maybe you are savvy enough to find th
Episode 95: Oppenheimer’s Gift of Rhetorical Power in Writing & Speech_by Joanne Z. Tan
Ironically, dubbed the “father of the atomic bomb”, Oppenheimer, who was talented with multiple languages and loved poetry, was a man of science AND humanity. It was his humanity and a sense of duty that drove him to be vocal against the nuclear arms race, which eventually made him a target of humiliation and destruction by his enemies.
Among so many things I have learned, one is Oppenheimer’s way with narratives, in writing and speech.
I admire Oppenheimer’s nuance, intellect, brilliance, and t
Episode 92: Yosemite Adventure, Part 2 of 4: Climbing Up and Down Half Dome_by Joanne Z. Tan
Every year people die climbing Half Dome. Was climbing down more difficult than climbing up? What was it like to be on top of it? Why do people climb it again and again? Joanne Z. Tan shares her true stories about climbing Half Dome in Part 2 of 4: Yosemite Adventures.
- Half Dome
- Control of the mind
- The Dare Devil Rock Climbers
- Lost the trail - fear struck
- Why people climb Half Dome again and again
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- To watch part 3
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Episode 94: Yosemite Adventure, Part 4 of 4: Heeding the Wisdom of the Mountains_by Joanne Z. Tan
Why was climbing down the Mist Trail with 30 pounds of weight more dangerous than even climbing down Half Dome? Joanne Z. Tan shares inspirations she got from the mountains, in this last Part 4 of 4: Yosemite Adventure.
- Trekking 3,665 feet down on the Mist Trail, next to dangerous cliffs
- Don’t yield to stupidity
- “Happy Birthday, Daley!”
- Leaving Yosemite
- The first restaurant meal at the Hungry Bear Diner
- Back to the “Civilized” World: flush toilet, shower, water, and the Planet Earth
Episode 93: Yosemite Adventure, Part 3 of 4: Clouds Rest; & Talking to a Quail_Joanne Z. Tan
"Don't climb Clounds Rest in a thunderstorm. You will be struck by lightning." People say. And that was exactly what happened - almost! Did you know that Clounds Rest is 1,100 feet ABOVE Half Dome? What did we see up there? Listen to Part 3 of 4, Yosemite Adventure, by Joanne Z. Tan.
- Clouds Rest
- Altitude sickness
- The wall of life and death
- Thunderstorm
- Talking with a Quail
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- To watch part 4
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Episode 91: Yosemite Adventure, Part 1 of 4: The Waterfalls_by Joanne Z. Tan
For 15 years, I have been wanting to climb Half Dome and Clouds Rest. I checked them off my bucket list in the last weeks of June, 2023, at the age of 62. The experience transformed my life.
- My son Daley joined me for the Yosemite hike at the last minute
- Mist Trail, Vernon Fall, Nevada Fall, Torrential Water
- The Falls and the Granite Cliffs
- Backpacking in the wilderness: going solo, or with another?
- Campfires
- The four seasons in a day - temperature changes at high altitude
- To watch
Episode 90: Who are you, when those are gone? - A one-minute poem by Joanne Z. Tan
Wild flowers blossom in the wilderness,
never been seen, never been admired.
They blossom not for anyone’s eyes,
not for affirmation, adoration, appreciation.
...
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Episode 89: Our own identity, our individual freedom are what America made of_Joanne Z. Tan
Only YOU can give up your own identity, to merge it with a leader, with a religion, with a marriage, with an ideology, a cause, a political rally cry, a cult…
Only YOU can choose the comfort of “identifying” with someone, or some group, or some causes, by ignoring the painful and difficult truth that you’d rather not face.
But sooner or later, the mirage will fade, and no one can escape the hard truth...
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Episode 88: The Tennessee Three and the Holy Week_A Poem by Joanne Z. Tan
The Tennessee Three - A Poem
A poem by Joanne Z. Tan on the Tennessee Three, Trump indictment, the states' rulings on abortion, Christian holy week of hell & resurrection.
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Episode 87: Brand Building, Organizational Culture, Brand Loyalty
Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of long term customers.
What is brand building?
Let your brand vision guide your organizational leadership and internal workforce
Vision is the ultimate linchpin for both internal and external brand loyalty
Organizational Culture is a Function of a Brand Vision
Brand Loyalty is the Ultimate Measure of Brand Success
Contact us for an initial consultation
To read it as a
Episode 86: A short and funny excerpt from Joanne Z. Tan’s Memoir_”Where is my tripod”?
"Where is my tripod?" -A short and funny excerpt from my memoir - 30 Seconds of Anything with Joanne Z. Tan, 10 Plus Brand
When my two sons were about 14 and 11 years old, they were given a video game break after doing their homework, and I got a chance to prepare for a photo shoot as a photographer. I remembered that I had folded my tripod into a pouch with a shoulder strap, but couldn’t find it afterwards...
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Episode 85: How Political Correctness & Self Censorship Erodes Freedom & Democracy_30 Seconds of Anything_Joanne Z. Tan
When you are not speaking your mind, you give your power away.
Both our adversarial legal system and our two-party system are set up to serve the truth, not vice versa. Citizens’ life should not be based on any interest groups’ agenda.
Love the truth, stand by your principles and free yourself from self-gagging and self-boundage by any versions of whimsical politics, which is not the same as truth.
And don’t underestimate that the vast majority of people thirst for truth, respect truth, and r
Episode 84: Ukraine War & World War III? Mass Shootings & Democracy_Interview of Notables & Influencers
Putin's Ukraine War; Third World War? Mass shooting in America; What can be done to sustain American democracy? ... The following topics are discussed during an interview by Joanne Z. Tan of political science Professor Jason Wittenberg at UC Berkeley, on Feb. 22, 2023, for the podcast "Interviews of Notables and Influencers":
1. Ukraine War: Is it a proxy war between the US and Russia? What will happen if Russia wins? What will happen if Russia loses? Will insisting on getting Crimea returned t
Episode 83: Unique Value Proposition, Brand Positioning on LinkedIn
Your LinkedIn profile is an important place for your unique value proposition and brand positioning, - for personal brand, and/or business brand. However, many LinkedIn "experts" got it wrong.
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Episode 82: Rebrand, Brand Build, Brand Equity, Brand Management: Why & How, ROI - by 10 Plus Brand, Inc.
Brand equity leads to superb ROI, and is a function of rebrand, brand management, brand build, at a company's birth, growth, and rebirth. Brand building seems a never-ending process, but it is FAR more than building a book of business.
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Episode 81: Best three Super Bowl Ads, 2023_rated by 10 Plus Brand
Top 3 Super Bowl Ads, 2023! This is the 4th year in a row for 10 Plus Brand to rank the best Super Bowl Ads. BTW, we have accidentally become a trendsetter!
Our authority is recognized by leading rating services, who awarded us as the Top Advertising Agency, Top TV Commercial Agency, Top Full Service Digital Agency, Top Video Production Agency… among 36 awards in 2023 by prestigious B2B service rating companies such as Clutch.
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Episode 80: Excerpt from Joanne Z. Tan’s Memoir_”Who passed away?”
"Ma'am, who passed away?" Recalling a funny language mistake more than 40 years ago, an excerpt from Joanne Z. Tan's memoir "50 dollars & a Tiger Balm - 40 years in the US"
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Episode 79: What is the ”Secret Sauce” for 10 Plus Brand to Win 36 Awards in 2023?
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In 2021, 10 Plus Brand won only 2 awards.
In 2022, we won 6 awards.
In 2023, we won 28 from Clutch, a prestigious B2B service ranking agency, trusted by most B2B companies; and 6 more from Expertise.com and DesignRush.
We want to share with you our "secret sauce".
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(About 10 Plus Brand: In addition t
Episode 78: TikTok’s Censoring Americans, and what you can do about it_30 Seconds of Anything_Joanne Z. Tan_10 Plus Brand
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A Chinese balloon does not do nearly as much harm as TikTok, but most people don't realize it.
TikTok closed my account without warning, notice, explanation, because it did not like my voice in support for Nancy Pelosi's visit to Taiwan, and her meeting pro-democracy activists there last August.
But the most dangerous thing is what you and I cannot see: TikTok can compromise our data privac
Episode 77: Prince Harry’s Book Spare, is like a never ending Shakespeare tragedy_Joanne Z. Tan_10PlusBrand.com
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"Spare", authored by Prince Harry, damages Prince Harry himself & his own family, King Charles III, Prince William, the entire British royal family and the monarchy, for decades to come, as a Shakespeare tragic drama, LIVE.
One can NOT be redeemed by crushing others, no matter how “justified” one thinks.
The royal family did a bargain at a cost: glamor, status, wealth, titl
Episode 76: Silicon Valley’s AI frenzy with Open AI, ChatGPT, DALL-E, ... and the future of writers, artists, marketing & human creativity
This podcast address these important issues:
- Open AI, ChatGPT, DALL.E2, ... AI is incredibly limited now, its “greatness” is a misleading impression.
- AI is FAR from writing with a high level of nuance, complexity, intellectuality, originality, and creativity.
- High quality ORIGINAL content cannot be recycled from mediocre content online: “Garbage in, garbage out”.
- AI can NEVER replace human originality. The joy of human creativity is both THE means and THE end.
- Good news: Chat GPT and D
Episode 75: Elon Musk is ruining his own brand! - 30” of Anything_Joanne Z. Tan
Elon Musk's brand is not as hopeless as Donald Trump's, but if Elon continues his reckless words and acts, listens to no one except himself and his yes-men, his brand will be ruined.
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Episode 74: Barbara Walters_Right In Your Face, but SO WHAT?_30 seconds of anything_Joanne Z. Tan_10PlusBrand
Barbara Walters was not liked by many men, even women, since she was aggressive, vain, and often right in your face. But she simply didn't give a damn. What made her a super star and an inspiration to so many?
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Episode 73: To be Creative is the Joy of Life_30 seconds of anything_Joanne Z. Tan_10 Plus Brand
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"To be creative in matters big and small is to share God's passion", said Joanne Z. Tan.
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
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Episode 72: Where does confidence come from?_30 Seconds of Anything_Joanne Z. Tan
Where does confidence come from? According to Joanne Z. Tan, CEO and brand strategist at 10 Plus Brand, Inc.: "1 + 1 = 2": Get out of your comfort zone + Just do it = Confidence.
It is a process of overcoming one's self-limiting beliefs, with vision, focus, and most importantly, persistent actions in small steps.
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Episode 71: Eat Chocolate AND Lose Weight_3 Secrets_by_Joanne Z. Tan_10 Plus Brand
You CAN eat chocolate AND lose weight at the same time - here are three "secrets": How, What Type, and a homemade chocolate recipe for diabetics and dieters.
Have a very chocolaty New Year without extra weight!
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Episode 70: Rating 6 famous American women
Likable? Ambitious? Brilliant? - If yes, you may be a leader; if a WOMAN leader: X3!
This is Joanne Tan of 10 Plus Brand.
A brief case study of 6 famous women: Barbara Bush, Michele Obama, Hilary Clinton, Kamala Harris, Liz Cheney, and Nancy Pelosi. I will rate the top two or three for the first two categories of ambition and brilliance.
Three of them are ambitious: Hilary Clinton, Kamala Harris, Nancy Pelosi. Michele Obama repeatedly said that she would never run for president in spite of her
Episode 69: Meta’s Huge Loss and Apple’s Big Win in 2022_Business, Brand, and Marketing Strategies_by Joanne Z. Tan
In 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions.
So, what has that got to do with marketing strategies, brand strategies, and business strategies? Here is a case of Meta and Apple - what they did right, and what they did wrong in 2022.
Now the question is: Which comes first – business strategies before brand strategies and marketing strategies? Or vice versa?
- To read it as
Episode 68: ”Us vs. the Problems”, NOT ”Us vs. Them”_30 Seconds of Anything_by Joanne Tan_10PlusBrand
Us vs. The Problems, NOT “Us vs. Them”
Elections come, elections go. In a football loving country with only two political parties, the FALSE sense of opposition can destroy national unity with “Us vs. Them” thought distortion, when it is TRULY “Us vs. the Problems” we ALL face.
Truth is seldom in the extremes, but more often than not, in the middle.
Whatever party you vote for, be the change you want to see in America: country first. Respect fellow countrymen’s humanity, and uphold our democra
Episode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. Tan
Here are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO.
As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you?
The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan,
Episode 66: Together and Apart_a poem by Joanne Z. Tan
To watch Joanne reading this poem on youtube
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Last newsletter, I wrote a poem, “Is a Life Complete Without another?” about basically…what’s the point of marriage?
Here’s another poem “Ode to Idea Love”, the exact opposite.
Perhaps the best thing I learned from law school is to see the same issue from opposite points.
Want to read the last “cynical” poem? Here's the newsletter it was in:
https://10plusbrand.substack.com/p/joa
Episode 65:Queen Elizabeth’s ”4 Ds” Behind her 70 years’ Rule_30 Seconds of Anything_by Joanne Tan_10PlusBrand
I'd summarize Queen Elizebeth II's brand with 4 Ds: Duty, Decency, Dignity, and Discretion.
With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world.
These virtues were the reasons why she ruled 70 years through many tumultuous times, external and internal. Her dutifulness,
Episode 64: What do Serena Williams, Michael Phelps, and Sports Superstars have in common? 30 Seconds of Anything_by Joanne Tan_10PlusBrand
Serena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, ... what do these sports superstars have in common? Will power, drive, tenacity, talent, and HARD WORK.
They have transcended their greatness in their respective fields, to become symbols of human strength, - mental, physical, and spiritual. Their legacy will inspire humanity for generations, not because they won more than they lost, but because of their imperfect records that proved their strive for greatness when most people wou
Episode 63: New York City’s Red Light Zone & Brandeis University 40 years ago_excerpt 2, Joanne Tan’s Memoir
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I am continuing my personal stories published in the last Newsletter, an excerpt from my upcoming memoir 50 Dollars and a Tiger Balm: 40 Years in the US.
After missing the flight and losing my suitcase on August 25, 1982, I ended up at the Chinese Consulate in New York City with a bunch of government sponsored students (I was self sponsored.)
The Chinese Consulate
New York City’s Red Light Zone
“God
Episode 62: ”50 Dollars and a Tiger Balm: 40 Years in the US”, Introduction to a memoir by Joanne Tan
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Coming to America 40 Years Ago_Memoir by Joanne Tan:"50 Dollars & a Tiger Balm: 40 Years in the US"
Last summer, my 30-second video to celebrate my 39th year of landing in the US was quoted by CNN’s news anchor Jim Acosta on Twitter.
This year, I’m writing my book “50
Episode 61: Is A Life Complete Without Another?_A Poem by Joanne Tan
Is a Life Complete without Another? (A Poem written by Joanne Tan, Aug. 2022.)
To watch Joanne Tan reading it as a video
To read it as a blog
Alone, helpless, utterly dependent - we came to the world.
Alone, helpless, utterly dependent - we leave this Earth,
regardless of fame, fortune, power, position.
Inherently needy
is not the same as
independently alone.
Blessed are you
if you share your life with a beloved,
yoked through happiness and frustration, joy and pain,
together and alone,
Episode 60: Trump’s violation of the Espionage Act & the 7 Urgent Changes We Must Make ASAP
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Potentially there will be 10 charges against Trump, including the Espionage Act violation.
Q: What weaknesses in our existing system have allowed all these Trump nightmar
Episode 59: Nancy Pelosi Has Got Balls!_30 Seconds of Anything_by Joanne Tan_10PlusBrand
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Nancy Pelosi has got balls! While the whole world was nervously reacting to China's vicious threat, Nancy not only went to Taiwan as planned, but met with dissidents, pro-democracy leaders, and vowed ironclad support for democracy against autocracy. What a steely backbone she’s got, contrasted with the spaghetti spines of political opportunists like Josh Hawley, who pumped up his fist to instigate
Episode 58: Recession? WHAT Recession? And 3 other topics: 6 Tips for Podcast SEO & Promotion; Summer Reading Book List, etc.
This is Joanne Tan, 10 Plus Brand. In this newsletter we're covering four topics.
1st: we won the "Best SEO Agency in the San Francisco Bay Area" Award.
2nd: "Recession? What Recession?"
3rd: What are you reading? My recommendations for a list of books.
4th: Six do-it-yourself tips for SEO and posting your podcast.
1st: following last year's two awards, - the first was "top advertising and digital marketing agency in the San Francisco Bay Area 2021", ranked by Clutch, and the second, as one
Episode 57: Term Limits for US Supreme Court Justices; Investigation & Impeachment of Justice Thomas & Other Perjurers
No one is above the law, not even a Supreme Court Justice
PLEASE share.
Please take actions such as sending a message to your congressmen and senators, to DOJ, and other lawmakers in Congress.
Do it now!
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The US Supreme Court’s justices, like other branches of the federal government, must be checked and balanced by the legislative and the law enforcement branches, with investigation, impeachment, suspension, and removal in case of
Episode 56: How to do more with less in brand marketing during inflation
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The 1st insight is: do more with less. Just like more food results in more weight and health problems, more marketing in an indiscriminately what-others-are-doing fashion can be a waste of money, and gets you nowhere. How can you get the most bang for your marketing buck, especially with inflation-induced shrinking budgets? (Hint: Starting with the low hanging fruit, such as a LinkedIn profile and/
Episode 55: How to Multiply EBITDA 4-20 Times with Brand Building and Brand Marketing
1st Q: “When is the best time to build a brand?”
2nd Q: “What is the ROI for investing in brand building and brand marketing?”
3rd Q: “My clients come from referrals and warm leads. I never got a client straight from my website, or LinkedIn, or other social media. Why do I need online branding and brand building?”
4th Q: “What is the difference between marketing and brand-marketing?”
To find out the full answers, listen to this 7 minute podcast - you won't walk away empty handed after 7 minutes
Episode 54: Will Smith’s Slap - What makes a man defend another woman? (And vice versa?) _ by 10 Plus Brand
Even though I wish Will Smith could have used the Oscar stage to first VERBALLY extract an apology from Chris Rock, instead of slapping him and using profanity, I know that Will Smith’s intention was out of his love for his wife and to defend his wife above and beyond any considerations for himself, such as being charged for assault, or being criticized, or even barred from the Academy.
Cory Booker’s impassioned speech at Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings moved h
Episode 53: 7 tips for making a brand video, by 10PlusBrand.com
What is a brand video? Why is a brand video needed?
What are the differences between a brand video and other videos?
Where can a brand video be showcased?
What assets are needed for making a brand video? How is it edited?
How long should a brand video be?
Is voice-over needed? Are acting talents necessary?
What is the budget range for a brand video?
...
As part of a book I am writing, “How to become a brand - Decode, Create, Amplify”, I will be sharing many tips for brand building. Before
Episode 52: Ukraine War and Americans’ Responsibilities
The Ukraine War as an intervention, unification, inspiration, and revelation of characters, both personal and national
My older son has been serving in the US military for about 7 years. As soon as the Ukraine War broke out three weeks ago, he was deployed to a NATO country in Europe. Moments before he boarded the military plane, I said to him: “ My son, thank you for your service.” He was a little surprised to hear this from me, and I said: “In your own small ways, you are defending democracy,
Episode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & Influencers
Joanne Z Tan, CEO of 10 Plus Brand interviews Jonathan Leidy about Young Men's Ultimate Weekend that helps teenage boys grow mentally, emotionally, physically.
(Excerpt:)
Joanne Tan:
"In addition to "Interviews of Notables and Influencers", I also interview ordinary people doing extraordinary things. Today Jonathan Leidy is one of those unsung heroes. He is an ordinary person doing extraordinary things."
"One Sunday evening I was watching TV while doing dishes. And then there came Lisa ling, "Th
Episode 50: The Great Resignation - Quit Job? Change Career? What’s Next?
Since the pandemic began in 2020, almost half a million (and counting) people are quitting jobs in the Great Resignation, for more fulfilling career opportunities. Some are thinking of starting their own businesses, some are switching companies, while companies are trying to keep talents.
What mindset, skills, disciplines and lifestyles do you need, if you are thinking of leaving your current workplace?
What do business leaders need to prepare themselves for this Great Resignation and the ensui
Episode 49: Super Bowl 2022 Best 3 TV Commercials
This year, something peculiar happened-- previous years’ super bowl ads were all released weeks or days before the big game; this year, only about 35% of the ads have been pre-released two weeks before the game date on Feb. 13, 2022, and as of before the 56th Super Bowl, about 80% of commercials were released on the internet.
Was it because companies are afraid of not making it to our top 3 best Super Bowl list? If that’s the case, we are very flattered. But forcing people to watch poorly made a
Episode 48: ”Secrets” for Investing in the stock market by Patrick Geddes, from $0 to $43 Billion - Interviews of Notables & Influencers
"Transparent Investing" by Patrick Geddes' is releasing Jan 25, 2022. If you invest any amount in the securities market, if you work with a financial investor, or are considering ditching or hiring one, YOU CANNOT AFFORD TO MISS THIS INTERVIEW!
This one and half hour long episode can save you thousands, or tens of thousands, even hundreds of thousands of dollars, depending on your investment size.
Do you really need a financial advisor?
What's the easiest but also hardest thing to do when invest
Episode 47: Joanne Z. Tan Interviews Rotten Tomatoes Co-founder on Creator Economy, Learn to Earn Education based on Web3 & NFT Metaverse - Interviews of Notables & Influencers
Web3, NFT, and Metaverse will decentralize education into learn-to-earn model, and build a creator economy, and even make movie watchers into roles they play in the movie ...
Patrick Lee, co-founder of Rotten Tomatoes, was interviewed by Joanne Z. Tan on the "Interviews of Notables and Influencers" podcast, video and blog series, where Patrick talked about these topics:
The recent Theranos Elizabeth Holmes trial, "fake it till you make it",
Silicon Valley culture,
NFT, Web3, Metaverse, their ro
Episode 46: New Year Resolution_30 Seconds of Anything
Shhh! Don’t tell anyone - about your New Year Resolutions! Keep it to yourself and WORK on it quietly for at least 3 months before breathing a word of it - be it avoiding sugar, losing 5 pounds, reading a few books, or even writing a book… Planning is essential, but ...
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Episode 45: Joanne Z. Tan Interviews Shawn Flynn on Networking and Podcasting_Interviews of Notables & Influencers
If you want to be featured on a podcast, or to host and produce your own podcast, learn from those who have been there, done it, such as Shawn Flynn, who has hosted 110 episodes for his own "Silicon Valley Podcast" production.
Among those Shawn interviewed are Jim Mckelvey, co-Founder of Square, Melanie Perkins, Co-Founder of Canva, Patrick Lee, Founder of Rotten Tomatoes, on topics from building a unicorn company, raising funding, trends in technology, scaling a company, leadership, skill for t
Episode 44: How to Rebrand - What did Facebook & Tiffany Do Wrong
Renaming Facebook into Meta is not rebranding and can't solve Facebook brand DNA problems. What did Harley Davidson and Dunkin' did right with their rebranding? - value, ethics & services.
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Episode 43: Four Questions for Elon Musk: Science & Humanity, Life on Earth & Mars, Open Source Information Age, etc.
We invite Elon Musk to answer about his own open source
charity platform, saving Earth & improving humanity while going to Mars.
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Question #1:
Why don’t you start a charitable foundation with open source accounting yourself, if you rightfully don’t trust bureaucracies like the UN?
Question #2:
If you don’t want a dog-eat-dog, “beanstalks-burn-beans” world (explained below), why don’t you create an alternative digital ope
Episode 42: Interviews of Notables & Influencers - Celebrating 10th Interview in 2021
Why heavyweights like Tim Draper want to be on 10 Plus Podcast? Other than billionaires, why do we celebrate ordinary people?
In December 2021, we at 10 Plus Brand will celebrate the 10th episode of Interviews of Notables and Influencers, since this podcast and video series launched on December 30th, 2020.
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You can find all 10 interviews on our website: 10PlusBrand.com, or under the
Episode 41: Joanne Z. Tan Interviews Kevin Surace on AI, Investing in Technology, America‘s Future, Broadway Shows_Interviews of Notables and Influencers
How did he get 800X on startup investment? Kevin Surace, innovator, broadway producer, & serial entrepreneur shared his tips.
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Introduction:
Kevin Surace is a Silicon Valley innovator, serial entrepreneur, CEO, TV personality and EDUTAINER (educator and entertainer combined). Kevin has been featured by Businessweek, Time, Fortune, Forbes, CNN, ABC, MSNBC, FOX News, a
Episode 40: Joanne Z. Tan Interviews Michael Van Every on Real Estate Investment 2022 in CA - Where, What, Why, for Residential and Commercial Properties_Interviews of Notables and Influencers
What are the 2022 trends for real estate investment, commercial & residential? Why remote working hurts urban development?
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The following are the summaries of questions Joanne Z. Tan asked Michael Van Every during this one-hour interview on Oct 5, 2021, for the podcast series "Interviews of Notables & Influencers":
Introduction:
For 15 years, Michael Van Every has been the Pre
Episode 39: Joanne Z. Tan‘s 2nd interview of Tim Draper on why Bitcoin will replace US Dollars in 30 years, what SEC and IRS should do with it__Interviews of Notables & Influencers
Why Tim Draper thinks Bitcoin is immune to inflation, power outages, hacking, and will replace fiat in 20 years - 2nd interview.
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The following are the summaries of questions Joanne Z. Tan asked Tim Draper during this one-hour interview on Sept. 23, 2021:
Crypto and Bitcoin fluctuated wildly in the last 4 months after our first interview. ... Other than China’s cracking down o
Episode 38: America‘s rebranding 20 years after 9/11_30 Seconds of Anything
America's rebranding 20 years after 9/11 demands introspective realignment of values and principles. 30 Seconds of Anything
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Finishing the 20-year war in Afghanistan is the beginning of America’s rebranding. Time to look deep in our DNA, our values, our principles. What does America stand for? What can each of us do, by the better angels of our nature, to save our country and ourselves fr
Episode 37: Laboring on Labor Day - Get away from the internet, be your own brand!_30 Seconds of Anything
The new work-from-home reality has blurred the boundaries between labor, management, & working hours. 30 Seconds of Anything
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Are You Laboring on Labor Day?
Today, many people People “volunteer” to work too much, remotely, leading to overweight, insomnia, and other health issues. Just because the internet is 24/7, doesn’t mean we have to be connected 24/7.
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h
Episode 36: Why I Came to America 39 Years Ago - Be Your Own Brand, Pt. 2 of 3_30 Seconds of Anything
On 39th anniversary of my landing in U.S, what makes America unique is the opportunity to be your own brand for myself & others.
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Be Your Own Brand - My Own Stories
39 years ago today I landed in the United States, leaving behind China that was NOT AT ALL like China today.
Looking back at all the ups and downs of my journey that led to where I am today, what I’m most proud of is that I have remained to be my own brand and I am helping others to be theirs.
To su
Episode 35: Jeopardy‘s ”Double” Jeopardy_30 Seconds of Anything
Jeopardy has a real "double jeopardy". As an esteemed brand, it needs to make a hard choice between right & wrong.
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Jeopardy!’s executive producer, Mike Richards, anointed himself to be the host, disregarding our beloved Alex Trebeck’s wish list for his successor, including a black woman and a Jewish man, AND audience’s nomination, including a black man LeVar Burton. Jeopardy! has its own Jeopardy: Now, he is booted out, after discovering his prior racist and sexi
Episode 34: Nothing is ever too big to fail_Be your own brand, part 1 of 3_30 Seconds of Anything
No organization or country is too big to fail. Be your own superpower. Be your own brand.
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It’s gut-wrenching to see Afghan people desperate to leave Afghanistan, after 20 years of relying on the American superpower. Deja vu, the fall of Saigon in 1978. Even if you are perfectly happy, AND lucky, to work for a large brand all your life, BE YOUR OWN BRAND.
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Episode 33: More than 11 Olympic medals - how Allyson Felix became her own brand
More than 11 Olympic gold medals: Allyson Felix became her own brand after Nike cut her pay because she was pregnant.
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In 2018, when she was renewing Nike’s seven-year sponsorship while being pregnant, Nike cut her pay by 70% and would not make any guarantees if her performance dropped due to giving birth. How Allyson Felix responded was significant in five ways.
As a brand builder and marketer, I am thri
Episode 32: It‘s a Small World_30 Seconds of Anything
The world is too small for tribalism during pandemic & climate change. We need to get together more than Olympic games.
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It is indeed a very small world.
There is a one of kind Olympic hybrid medal fused from a silver and a bronze, by two Japanese pole-vaulters tied for second place in 1936. The two friends opted not to compete, but to fuse a “friendship medal” for each.
For the sake of contributing to a better world, please share, subscribe, if you want to hear
Episode 31: Great Job Biles & Athleta!_30 Seconds of Anything
Winning at all costs is challenged by Simone Biles, a big win for mental health and humanity.
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A small step for Biles, but a giant step for womankind
It took guts and wisdom for Simone Biles to step out of competition based on her own judgement of her mental and physical conditions. Our world IS slightly better today when winning-at-all-cost no longer trumps an individual’s protection of her own health. Bravo to both!
Please share, subscribe, if you want to hear m
Episode 30: Antivax, Economy, Democracy - Warning signs!_30 Seconds of Anything
We're all in it together - controlling the pandemic with vaccination and avoid an economic downturn.
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We are all in this together: No one is safe from COVID unless everyone gets vaccinated. If we don’t put our act TOGETHER, we won’t control inflation, Delta, gun violence... Our democracy will collapse.
Please share, subscribe, if you want to hear more episodes on matters important to you and to all of us.
Episode 29: Character Counts_30 Seconds of Anything
Character matters - for brands and our country. Capitol Hill police's bravery contrasts Trump's lack thereof.
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Capitol Hill Police's characters contrasted the complete lack thereof by the instigator of the Insurrection from the top. Character matters. Stand for something.
Want to make your brand stand for something? - Check out our website: https://10plusbrand.com/
Episode 28: What mindset is needed for winning Gold?_30 Seconds of Anything
Mental toughness, psychological power, emotional stability are needed to win Gold, more than physical strength & skills.
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It takes physical strength, mental toughness, psychological power, and emotional stability to be in the flow state of peak performance to win the gold. Many get psyched out and under-perform.
Want to be a champion BRAND? We at 10 Plus Brand (https://10plusbrand.com/) are here to build and market your business, professional and personal brand,
Episode 27: A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire
A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire
The following is a summary for the masterclass podcast on "Entrepreneurs on Fire", by Joanne Z. Tan, CEO & Brand Strategist at 10 Plus Brand, Inc., at the invitation of EOF host John Lee Dumas. EOF has a million downloads per month, is one of the top 10 Itunes podcasts in the world. Many thanks to EOF for the wonderful summary below:
"Joanne Tan is a global brand builder, brand stra
Episode 26: Can the social media “likes”, ”shares”, ”comments” increase a post‘s Google ranking? How is herd mentality related to popularity?
Is your content valuable measured by "likes", "shares", & comments, real, or fake? What makes a post rank on Google?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
On social media, not all "likes" are phony, but there are definitely phony "likes". Fishing for “likes” rather than giving value is a waste of time for both the “fishers” and the “fished”.
Questions for the listeners: Is it true that the more likes, shares, comments a post gets, ev
Episode 25: What do Anthony Bourdain, Nike, Apple, Tesla all have in common?
The best brands are more than functionality, but multi-dimensional.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
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A brand is its vision, and the vision makes all the difference between Julia Child and Anthony Bourdain in presenting food and cooking, between branding Nike as sneakers instead of a symbol for human aspiration, bet
Episode 24: Crypto, Bitcoin, Elon Musk, Inflation, China & the US, Women...Tim Draper Interviewed by Joanne Z. Tan of 10 Plus Brand
Tim Draper, who invested $19 million in Bitcoin in 2014 predicts its price at $250,000/Bitcoin in 2022-23 and a lot more.
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Out of 60 questions, we only had time for 34. But Tim said that if there are enough sharing by the audience, he will answer the remaining 24 questions. PLEASE SHARE!
Here are the 34 questions Joanne Z. Tan asked Tim and he answered:
As one of the earliest investors in digital currency, after
Episode 23: Tim Draper, Elon Musk, Crypto - Why Joanne Z. Tan Will Interview Tim Draper, & Sample Questions
Why crypto-currency is volatile? What coins are stores of value? What are the hidden risks, and a lot more.
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Crypto, Elon Musk, Tim Draper
I will be interviewing Tim Draper on my next podcast series “Interview of the Notables and Influencers”. Tim Draper is a billionaire and Silicon Valley luminary who invested about $20 million in bitcoin in 2017. He is an unw
Episode 22: In today‘s competition fueled by technology, what makes a leading brand?
A brand needs to be remodeled like a house. Constant realignment to changing environments, audiences, & market.
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A powerful brand should have vast room for adaptability and growth. To keep running twice as fast to get anywhere, as Lewis Carroll said, it must first know exactly where it wants to go, and how to fuel its run with exhaling the obsolete and inhaling fresh oxygen, constant
Episode 21: Leverage the Universe - the Extreme Micro of Brand Building (Pt. 2)
Every brand is unique with an individual purpose. Find out what it is, and then give it away to the world.
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We last talked about the ultimate macro of branding, by leveraging the Big Bang, to expand yourself rather than shrinking like a black hole.
Look deep into DNA, and align your actions with your purposes, the raison d’etre, - the most important reason for someone or something'
Episode 20: Joanne Z. Tan Interviews Julie Castro Abrams on Diversity, Women‘s Leadership, Bias, Women & Family_Interviews of Notables and Influencers
Will it take almost 300 years before women achieve equality & equity? Is women's empowerment make men less powerful?
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Julie Castro Abrams is the founder, CEO and chair of How Women Lead, a network of 14,000 women. They are top executives, leaders, current and aspiring board members and investors. Julie is also the GP of How Women Invest, an angel investing fund that has inves
Episode 19: Leverage the Universe - the Ultimate Macro of Branding (Pt. 1 of 2)
To hitch onto a greater power in the universe will provide an infinite source for any brand's growth. Why not?
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Universe? Branding? What's the connection? - Everything, or nothing. Six minutes of this podcast might change your life. You won't be disappointed.
(Hint: Brand building leverages authenticity, core values, purpose and passion, given and propelled by the life giver and creator
Episode 18: LinkedIn behaviors - what‘re the good and bad LinkedIn Etiquette?
The right and wrong ways to reach out on LinkedIn - learn what they are for your success.
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Ever receive "salesy" messages on LinkedIn? Bad behaviors can make one lose connections, even account closures. Appropriate, respectful, and effective givers gain influence & connections. What are the pitfalls, and the five recommended behaviors?
If you would like to stay in the loop, subscri
Episode 17: Joanne Z. Tan Interviews Steve Hoffman on What causes 90% startups to fail? - Interview of the notables and influencers
What are the top 3 causes for startup failures? Why product market fit is vital? What's in Steve Hoffman's new book "Surviving a Startup"?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Does a NDA protect a startup's ideas?
Iphone was not Steve Jobs idea, so what was so ingenious of him about Iphone?
What are the top 3 reasons for 90% startups' failures?
For
Episode 16: 10 Tips for Couples and the Lonely Hearts for Building A Loving Relationship - A Valentine Gift from 10 Plus Brand
Relationship building for couples, friends, family members all depends on principles & practices, described here.
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What is love? As our Valentine gift to you, may these 10 tips add more love to you and your relationships, to sustain through the pandemic and beyond.
This is a three and half minute podcast: "Valentine’s Day Wishes for Couples and the Lonely Hearts".
If you would l
Episode 15: Super Bowl 2021 Best Three TV Ads
Why these 3 tv commercials during Superbowl 2021 are the best without leveraging celebrities.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards?
Hint: It is harder to be simple and focused. More celebrity, more d
Episode 14: The Two Party System, What was Behind the Capitol Insurrection, How to Defeat the 7-headed Monster (part 2)
How to fix a broken democracy in the US? Other than "rank choice voting", what else? Part 2, Solutions to "7-headed Monsters".
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
How to deal with the 7-headed monster behind the Capitol Insurrection? The 2-party system is heading towards a dead end, while parliamentary democracies and the "rank choice voting" are more fa
Episode 13: Joanne Z. Tan Interviews Pat Salber on New Challenges for B2C websites Due to Google‘s Algorithm _ Interviews of Notables and Influencers
What are the "Google Core Web Vitals"? What does a website have to do in order to be ranked higher on Google?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
What does it take for a consumer targeted website to win, in the cut-throat Google Search World of 2021?
What are the immediate challenges with running an independent website with a large aud
Episode 12: What caused the Insurrection - the Seven Headed Monster, Part 1, the Problems. By Joanne Z. Tan, 10PlusBrand.com
The January 6th Capitol Insurrection was decades in the making. Find out the 7 forces behind the seditionists' invasion.
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The 7 forces behind seditionists' invasion of US Congress were years in the making. In Pt 1, we are listing these causes. Pt 2 will discuss ideas & thoughts for solutions. I try my best not to be partisan, and if it does end up riling anyone, my
Episode 11: Joanne_Z.Tan Interviews Neal on Social Media Influencer Marketing_Interviews of Notables and Influencers
Are the social media influencers "real"? What does it take to be an "influencer"? How many followers qualify an influencer?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Influencer marketing is on top of the food chain of social media marketing. Neal Schaffer, a globally renowned influencer marketing expert and the author of four books on social
Episode 10: 5 Ways to be Our Own Better Angels - How to Talk Politics at Thanksgiving Without Hurting any Family Relationships
Thanksgiving & Christmas holidays are for family members who vote differently to keep relationships - learn these tips.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
If your family is like mine, with Democrat and Republican voters, how do we handle partisanship at home during the Thanksgiving and Christmas holidays? I tried 5 tips, and they all wo
Episode 9: Brand, Culture, and Synergy - How Much Remote Working is Too Much?
Human nature is social - remote working must be balanced with in-person interactions at home or in-office.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
The post Coronavirus world is most likely a balance between office working and remote working from home. How much work from home is too much? Bonding is key for a brand, internally and externally
Episode 8: In the digital age, ANYONE can be an ”influencer”, but what you need to do to be a real one?
Social media does not elevate anyone to be more than who they are. Neither can bots become "real life heroes".
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Anyone can be an influencer, but you first need to have a game plan: what kind of influencer you want to be, whom you want to influence. Do you have a BRAND? If yes, what does it stand for? Call: 1-888-28
Influencer Marketing on the internet
Be an influencer on social media! You need to be prepared, first discuss with a brand strategist and have a game plan, so you influence the right people in the right way with a BRAND of your own. Make your brand STAND for something.Call: 1-888-288-4533, or visit our website: www.10PlusBrand.com
Episode 7: LinkedIn Professional Branding and AI-enabled Digital Marketing
Covid19 has made digital marketing more relevant on LinkedIn & websites. Why and what to do?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Tips for brand building and AI digital marketing on LinkedIn and website for B2B professionals, executives, business coaches.
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Episode 6: How to Connect Online to Get More Clients, Sales, & Opportunities
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
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Email: info@10PlusBrand.com
Phone: 888-288-4533
This is a Virtual Live Presentation @ Open UP Summit 2020, held in Taiwan on 9/11/2020
Joanne Z. Tan, Founder, CEO, Brand Strategist at 10 Plus Brand, talks about using LinkedIn and website to get more leads, prospects, customers, sales.
If you would like to
Episode 5: ”Business as usual” in the New Normal - how to stay calm and be helpful
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO.
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Episode 4: Best 3 Super Bowl Ads 2020 - by Joanne Z. Tan,10PlusBrand.com
Less is more - why Google's Super Bowl Ad 2020 has the most storytelling power without special effects or celebrities.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Here are the top 3 best Super Bowl Ads in 2020, based on the criteria of two words: Trust and Competence, in MY opinion, and strictly from the point of helping a business get their business’ unique value prop
Episode 3: Short & Sweet Tips for Business Branding from Joanne Z. Tan_#1_Trust and Confidence
Business or personal branding is based on 2 words: trust & competence. The hardest part is earning trust. How?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
How do you amplify your brand messages, straight to the hearts and minds of your target audience, within 30 seconds?
Make your brand stand for something, then the top line will lift the bottom line.
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Episode 2: Your Brand‘s Best Friends can be Your Competitors and Collaborators
Competition is a brand's motivation & inspiration, differentiator & collaborator in a synergetic relationship.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Your brand, your competitors/collaborators: what's ideal and what's practical: in turning competition into synergetic partnership, and in defining unique value propositions and differentiators.
If you would lik
Episode 1: Brand Stories Are 60,000 Times More Powerful When Told with High Quality Videos
Video is both verbal & visual if done well it can multiply the impact of words & stories. How?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Do you prefer reading an article, or watching its video version?
How many people prefer watching a video to reading a blog post?
Check out my latest podcast on the Power of Visuals to find out more.
If you would like to s