The Company Show
Megan Dougherty
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But i...
100 Episodes and Changes Ahead for The Company Show
Welcome friends, to episode 100 of The Company Show.Well, technically we started as the Business Podcast Blueprints show — but it’s one RSS Feed, so it counts.100 episodes is a pretty major accomplishment, and as we’ve approached this milestone, I’ve been reflecting on all of the different ways having a podcast has changed our business.So what has having a podcast really done for
Nov 14, 2024 • 4:12
Changing Listeners to Subscribers with Email Newsletters with Jessica Lackey
You know what podcasts suck at? Conversions.You know what's amazing for conversions? Email.You know how to turn podcast listeners into people that you can email? A newsletter.A part of podcasting for your business is getting your listeners into a platform where they can click a link to take some action. Sometimes that means doing video. Sometimes it means an active social media presence, and sometimes it means building out your email list, and that's what we're talking about today.Jessica Lackey
Nov 7, 2024 • 26:23
New Podcast Data Just Dropped!
It’s my favorite time of year.I don’t mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it’s time to share the results of the latest, and dare I say greatest Podcasting for Business Report.This report, which we’ve been releasing since 2020 is a deep dive analysis into the top 100 business podcasts, where we evaluate each of the top 100 shows on over 60 different criteria to look at industry trends and establish baseline best practices for podca
Oct 31, 2024 • 8:11
The Latest Trends in Guesting with Julie Fry
Let's talk about guest appearance pitches.You've received them and hopefully you've also sent them. There's a lot that goes into a guesting strategy research, crafting the pitch, being on the show itself, and encouraging the listeners of that show to connect with you.All of these things are changing all of the time.There are trends in guesting the same way there are trends in all other types of marketing. You need the best information to craft the best strategy for your business.My guest today i
Oct 24, 2024 • 30:34
Before You Start a Podcast…
As you know, the Podcasting for Business Conference is fast approaching.We're preparing the networking events and the presentations and the emails and the broom and all of the goodies and our many expert speakers are working on their presentations. And are there ever some good ones this year? It's going to be awesome.As part of our prep for the conference every year, we ask all of the speakers a few different questions so that we've got detailed and dare I say, definitive resources on key podcas
Oct 17, 2024 • 20:38
Does a Company Show Need Podcast Merch? with Marz
When you think of merch, what might come to mind first are band t-shirts, sports memorabilia, or maybe stickers of your favorite anime characters.But there is a whole world of podcast merch too — some of which might be of real interest to someone podcasting for their business.Today I’m talking to Marz, the CEO of
Oct 10, 2024 • 29:49
AI for Your Podcast with Susan Frew
AI is becoming a reality for many businesses, and podcasting is no different.There are a plethora of different ways that a company can use AI to alter the way they produce their show — some good and some bad. Some trying to be good, and others… not.I have mixed feelings about AI - we’ve had mixed results using it at One Stone Creative, and mixed more on the negative than the positive. We do most of our work by digital hand and only use AI in a few small ways for certain episodes.
Oct 3, 2024 • 31:31
Podcasting Outside the Box with Andrea Klunder
At One Stone Creative and Podcasting for Business, we’re all about creating podcasts that work for… businesses! And we generally work with smaller businesses — teams of 20 or less who need a partner to take on the business area of a show.Being in this space gives us tons of flexibility about the kinds of shows we create and the kinds of results we generate with them - but there are other kinds of organizations with different structures who are doing really interesting things with Podcasting too.
Sep 26, 2024 • 29:51
How an OBM Can Help with Your Podcast with Ashley Connell
There are a lot of different ways that you can get support with your podcast.You can hire or train a team member to do the editing admin and promotion, hire out specific areas like production or promotion, or work with a third-party service provider who can do any of the above.Sometimes even that, however, is too much on your plate, and in those cases, then an OBM, or Online Business Manager can help fill any gaps.Today I’m chatting with Ashley Connell, the founder of Prowess Project which is an
Sep 19, 2024 • 28:37
Feed Drop: The Essential Role of Podcasting in Business Growth - Podcasting for Business - The Book
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essenti
Sep 10, 2024 • 16:17
Feed Drop: Elevating Your Business Podcast - Podcasting for Business: The Book
Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential
Sep 8, 2024 • 15:23
Feed Drop: Combining Blueprints and Metrics in Podcasting - Podcasting for Business: The Book
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essenti
Sep 7, 2024 • 19:40
Feed Drop: Metrics that Matter Part 3 - Podcasting for Business - The Book
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essenti
Sep 6, 2024 • 19:31
Feed Drop: Metrics that Matter Part 2 - Podcasting for Business: The Book
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essenti
Sep 5, 2024 • 19:55
Feed Drop: Metrics That Matter Part 1 - Podcasting for Business: The Book
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essenti
Sep 4, 2024 • 17:16
Feed Drop: From Data to Decisions - Podcasting for Business: The Book
Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business—The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential i
Sep 3, 2024 • 10:22
Feed Drop: Choosing Your Strategic Focus - Podcasting for Business: The Book
Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essenti
Sep 2, 2024 • 13:27
Feed Drop: Discover the Secrets to Podcasting Success - Podcasting for Business - The Book
Welcome to Podcasting for Business – The Book, a podcast series where we dive into Megan Dougherty’s transformative book, Podcasting for Business. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which is the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insight
Sep 1, 2024 • 12:32
Creating a Cohesive Video Strategy with Dan Bennett
Something that I’ve always found a little challenging when it comes to the marketing of my business is finding the stories that make what we do compelling. I can be rather a literal person.I know what we do is valuable and our clients appreciate it — but as my business partner, and today’s guest is always saying: people connect with stories, and you need to create one that draws people in.One of the ways to do this the most quickly and that sees the highest rates of conversion is by sharing vide
Aug 29, 2024 • 44:15
The Success is in the Strategy with Deniero Bartolini
There are products and services that don't require a lot of thought before you buy them — commodities, like toothpaste, shoes, calculators, peaches.But there are others that require a lot of education before someone has enough understanding to be able to make an informed decision about what exactly the product is and how it might be able to help them if they should choose to buy it.Now, a podcast can do a lot of heavy lifting when it comes to filling that gap and providing the education and the
Aug 22, 2024 • 29:32
Feed Drop: Unleash Your Inner Author with Amy Collette
This is a very exciting week, friends, and one that I have been a little nervous about for the last six months.You already know that my book, Podcasting for Business is written and available for pre-order here.But what you don’t know is that my coach, Amy Collette and I documented the entire process of writing it in a 7 episode podcast series that you can listen to right now.All of it. The good. The bad. The grumpy. And there is some grumpy.All 7 episodes are live, and if you want a glimpse behi
Aug 15, 2024 • 34:28
Podcast Value Math with Megan Dougherty
I’ve been looking forward to this episode all year.I am absolutely thrilled to share that my book, Podcasting for Business, is officially available for pre-order!This book has been percolating in the back of my brain for years, and now, with the help of an amazing book coach, Amy Collette of Unleash Your Inner Author, it’s ready to go.The official launch date is on September 10th, and I have some fun things planned between then and now - but today, I wanted to share one of my absolute favorite c
Aug 8, 2024 • 10:00
Nurturing Leads Via Your Podcast with Nikki Rausch
A lot of business start out as a podcast guest before they start hosting their own show. It’s a great strategy for a few reasons:You get a chance to practice your on-air presenceYou get exposure to new audiencesYou get to connect with the hosts of the shows you guest on, who can become amazing partners down the road.You can test out different offers and opt-ins on different audiences to see how they perform.That’s really just scratching the surface, but as a “getting started in audio marketing”
Aug 1, 2024 • 32:26
We’ve Solved Instagram with Ruthie Sterrett
There are those who love social media and there are those who hate it.There are also those who, despite kind of hating social media, understand that people are using it and as a business they should have a professional and appealing presence on it—I'll let you guess which one I am.Whether you're doing it yourself or managing a team who's doing it for you, the day-to-day and the constant grind of creating content can be just absolutely excruciating, not to mention expensive.Happily, you don't act
Jul 25, 2024 • 29:25
Getting Sponsors for Podcasts and Events with Alex Durant
I often say that sponsors aren’t a great path for most company podcast—the ROI just isn’t there when other business goals are more immediate and more valuable than the income that can be generated by sponsors.But most is not all, and if it’s a path you’ve deemed the right one for your show, I want you to have all of the information you need to create a great package.So, sponsorships! I’ve never had them for this show, nor have I arranged them for the Podcasting for Business Conference so far—alt
Jul 18, 2024 • 30:40
Share Your Expertise at PFBCon 2024
It is that time of year again, friends! We’re opening up submissions for speakers for this year’s Podcasting for Business Conference.The first PFBCon was in 2022, and came about while I, Tom Fox and some other friends were at the always fun and valuable Podfest and realized that as awesome as in-person podcasting events are, they aren’t always a possibility for business owners who podcast as only one of many, many things they have to do every week.So the Podcasting for Business Conference was bo
Jul 11, 2024 • 17:22
Case Study: You Should Start A Podcast! with Heather Gray FDN-P
You should start a podcast!These words have planted a lot of ideas in the heads of a lot of business owners—and your reaction to hearing that can tell you a lot.You might hear it and think: A podcast? Me? Not a chance. Or maybe: You know what, you’re right, I should have a podcast!Most of us fall somewhere in between the two, and think something like: You might be right… but what a lot of work, would it even be worth it?When you’re unsure and you take the plunge into podcast, it’s often a little
Jul 4, 2024 • 33:47
Protecting Your Vocal Health with Brienne Hennessy
Have you ever thought about the health of your voice?The two concepts don’t go together intuitively to me, which is interesting when you think about it because the voice is something created with the body.We’ve all had times when we lost our voice, or noticed it behaving differently based on our environment, situation or other kinds of health. But your voice is something that has it’s own health needs and as a podcaster, you should be aware of them.When you start podcasting as a marketing channe
Jun 27, 2024 • 45:46
Stories, Service & The Authentic You with Brigitte Bojkowszky
I often say that there are two types of people in the world—those who have done frontline customer service, and those that haven’t.If you want to see the difference between the two, go out for brunch on Mother’s day. It will quickly become obvious to you which of your fellow diners have done their time in the customer service trenches.Aside from understanding in the very marrow of your bones how much harder service workers actually work than your average CEO (I’ve been both, it’s 100% true and I
Jun 20, 2024 • 41:30
Does Your Podcast Need to Be On Video? with Megan Dougherty
Let me tell you a little story.Back in the halcyon days of 2019, I had a strong belief—I believed that video was video and podcasts were podcasts, and ne'er between should meet.Podcasts certainly did not belong on YouTube. I would have died on that hill.Then, in 2020, I conducted the first State of Business Podcasting Report and learned that the vast majority of the top 100 podcasts had YouTube channels, and most of them put episodes there. Now we make MP4 versions of all the podcasts we produce
Jun 14, 2024 • 10:00
Release Cadences for Every Business Goal with Megan Dougherty
After “should we have a podcast?” one of the first decisions you’re going to have to make is how often you want to release and how long you’re going to podcast for.You’ve got options, and options within options—and it’s an important choice. Once you commit to a release cadence in your podcast, you should stick to it.Tom Fox, The Compliance Evangelist and creator of the Compliance Podcast Network, says, “Your podcast is a promise to your audience,” and he’s absolutely right.If you commit to and c
May 9, 2024 • 7:31
Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann
How to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you're creating and your goals for it, as well as your personal tastes and preferences.I've been known to say that it's best not to have your guests share their own origin story on your podcast so that you can get right to the meat of the content more quickly. As a listener of this show, you'll know that makes me a terrible hy
May 2, 2024 • 48:13
Maximizing the Value of Your Podcast Archive with Racheal Cook
A truly massive content archive will usually cause one of two feelings:Unspeakable delight about the opportunityA sucking dread at the thought of the work involved in repurposing itThe difference between those feelings? Strategy and organization.This episode of The Company Show is all about strategy and organization and how you can use them to make sure your content archive fills you with more joy than terror.My guest this week is past mistress at the art and science of understanding the role th
Apr 25, 2024 • 43:04
Pitching and Podcasting for Authors with Angie Trueblood
What’s the best way to grow your podcast audience? That is a topic that could be debated hotly by pretty much anyone who works in podcasting. But all would agree that if being a guest on other people’s podcasts isn’t the very best method, it’s high on the list.Pitching well, which is to say, effectively and in a manner that results in guest appearances and new professional relationships is one of those things that is simple but not easy.Simple: Find complementary shows, communicate your value, b
Apr 18, 2024 • 44:50
A Tale of Three Podcasts with Megan Dougherty
Podcasts that look very similar from the outside can actually create completely different kinds of value for the businesses running them. Here’s what I mean:Imagine a standard podcast. The podcasty-est podcast you can dream up. You know what I'm talking about: about 40 minutes long, one host interviewing one guest, released every Tuesday. The Ur-Podcast—there are a lot of them.It’s tempting to think they all sound the same. The more cynical among us might say that they do. But they can be servin
Apr 11, 2024 • 8:28
Joy, Email and Your Podcast with Shannon Hernandez
I’m sure you’ve heard of the Pareto principle, or the 80-20 rule where 80% of consequences or results come from 20% of causes—or efforts.On the one hand it’s great because you’re getting huge value out of some of the work you’re doing…. but which part?That’s the rub and trying to answer that question is the work of entire industries and an important activity for business owners and marketing managers evaluating what they and their teams spend time on.It’s one of the reasons we developed the Busi
Apr 4, 2024 • 45:01
Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner
I have a weakness for walls of text. I really do.See, I love to teach and think and expound and explain, and I do it best in writing. This is, as I have been frequently reminded by my wonderful business partner, rather merciless on the end reader, on websites, in newsletters and emails, and sometimes even on social media.And it's a problem because while the content may be good and fondly like to believe that it is, it's hard to read. This is important everywhere, but it's especially important on
Mar 28, 2024 • 34:54
Creating Impact with Expert Knowledge with Kachina Gosselin
Stop me if you've heard this one: I want to develop a passive income stream. You've heard it; you might have thought of it—I definitely have.But I've also been in the Internet marketing industry long enough to know that while evergreen, scalable monthly recurring revenue is possible and can over time be largely automated, passive is at best an exaggeration of the work involved in keeping that kind of machine turning—and at worst a damn dirty lie to sell you a quick fix.When people think of passi
Mar 21, 2024 • 36:13
13 Questions to Ask a Podcast Production Company Before You Hire Them
Unless you’re overburdened with free time and a desire to learn a variety of new, highly specific skills or have a team member with the time, interest, and aptitude, starting a podcast for your company usually means hiring a third-party service provider.You’ve got a lot of options for what that relationship can look like. There are solo providers like editors and promoters, podcast coaches and consultants, full-service production agencies, training companies, niche-specific agencies, and recordi
Mar 14, 2024 • 17:52
Protecting Your Podcast: Intellectual Property and Fair Use with Erin Ogden
There's a persistent myth in the podcasting world that you can use a little bit of someone else's content without facing any potential legal consequences whatsoever. Maybe 45 seconds of a really popular song or a clip from a TV show that perfectly demonstrates what you're talking about. It's not true.There are protections for other people's content in place, just like there are for yours. And of course, that doesn't mean that you can never use other people's content. It just has to be transforma
Mar 7, 2024 • 28:56
Positioning Your Podcast for Business Growth with Beate Chelette
Aligning your podcast with your business goals is crucial for success, which means you need to set clear podcast goals, choose the right format to achieve those goals, and understand industry best practices.Today I have the pleasure of sharing with you a conversation that I had with Beate Chelette, the Growth Architect. She's a business strategist and podcast host who provides visionaries and leaders with strategies to grow their authority so they can scale their impact.Beate and I are talking a
Feb 29, 2024 • 37:40
Does Your Podcast Format Match Your Podcast Goals?
Podcasts can come in a lot of different shapes and sizes, and one of the first decisions you need to make as a podcaster is what type of show you want to create.This is one of the biggest early stumbling blocks company podcasters can run into, and the consequences of making the wrong choice can be severe when it comes to actually getting any value out of the project.Often, when people think "podcast", they think: "interview," but it's not that clear cut, and selecting the wrong format for your b
Feb 22, 2024 • 27:43
Case Study: Growing a Media Business Through Podcasting with Rayna Rokicki
On this episode of The Company Show, we’re taking a look at how Rayna Rokicki, the owner of Ladies First Digital Media and the host of the You Betcha She Did! podcast, uses a relationship-building guest strategy perfectly to grow her show and her business.Relationship-building is one of the most popular and effective podcast goals for companies. This helps them create and nurture the connections they need for different kinds of business growth, from new leads, to educating and serving existing c
Feb 15, 2024 • 39:25
Practice Makes Prepared with Meridith Grundei
Consistent practice doesn’t guarantee that everything will go perfectly—but it does make sure that you’ll be prepared for whatever happens. In this episode, director, actor, and educator, Meridith Grundei shares tips and strategies that will help you become ready and confident as a host, presenter, or guest!Meridith is an expert in communication and has spoken to companies like Amazon, AWS, Panasonic, and Merck and was a teacher at the Second City in New York.She has 90,000 dedicated fans on Tik
Feb 8, 2024 • 34:38
How to Measure the Impact of Your Podcast
When you podcast as a passion project, you need to have a why that keeps you going. When you podcast with the intent of turning it into a business, you need a plan to generate income to support the work.When you podcast in support of your existing business you need... well, it depends on your business.But whatever your business is, and however your show supports it, you need to know that what you are doing is working. So, the question we should all be asking ourselves, is: what is my podcast sup
Feb 1, 2024 • 18:53
Mastering Facebook Ads for Podcast & Business Growth with Stacy Reed
Paid social media is a tough nut to crack, but once you manage to make it work it can become a lucrative and dependable source of traffic and revenue for your podcast and business.I have never been able to get to the meat of that particular nut, but a recent guest expert on our Strategy and Networking calls AND speaker for next week’s Podcasting for Business Conference Stacy Reed of Stacy Zeal & Co. has - and she teaches other people how to do it too. Stacy is a Strategic Marketing Consultant an
Nov 9, 2023 • 44:07
Should You Book A Podcasting Studio? with JP Davidson
There is not much that the best mic in the world can do about recording in a really sound-unfriendly environment. And some of us live in sound-unfriendly environments.If you are currently looking at your location options for podcasting and only finding places that are loud, echoey, or filled with blank empty spaces, but having the best possible audio quality for your show is important to you, then you might want to consider booking time at an in-person studio.I’m personally quite lucky in that m
Oct 26, 2023 • 27:10
Achieving Business Goals with Podcast Managers
One Stone Creative is a full-service agency that handles most of the non-recording work for the shows we produce, but the role of a podcast manager is such a new one, that we wanted to talk to someone who is specializing in it.The podcast manager is a somewhat more nebulous role, in part because it’s so new in the industry, and in part, because the services they offer can vary so much—often they can provide strategic consultation, project management, freelancer management, and sometimes regular
Oct 12, 2023 • 27:26
What to Expect at PFBCon 2023 with Tom Fox
One of the things I believe the most strongly about podcasting is that doing it to support and grow an existing business is different than hosting a podcast for the love of the game—or as a business in and of itself.Your podcast needs to work with the other marketing you’re doing, not to mention all of the other commitments you have to your team, clients, and community. It’s because of this that we hosted the first Podcasting for Business Conference last year—and why we’re about to do it again.O
Sep 28, 2023 • 18:08
Podcasting for Business Refresher
A couple of weeks ago, we ran an episode called How to Cheat a Podcast Episode in which I shared some of the strategies you can use to fill a gap in a podcast production calendar. One of those suggestions was doing Q&A episodes.As a little favor to my future self, right after I recorded that episode, I went ahead and recorded five answers to five questions that people ask us frequently when they're getting into podcasting.I typically don't love video, but I wanted to capture the recordings of th
Sep 14, 2023 • 11:30
The Ultimate Guest Pitching System with Kris Ward
If you’re struggling with getting podcast hosts to accept you as a guest, this is something that you wouldn’t want to miss!On this episode of The Company Show, we’re joined by Kris Ward—a master in guest pitching (among other things). How is she a master, you ask?She developed a guest pitching strategy with an 80% acceptance rate.Kris Ward is a systems person to her bones and has built a company around helping people build the teams and processes they need to make all areas of their business, in
Aug 31, 2023 • 26:00
How to Cheat a Podcast Episode
There will be days that you have an episode due to meet your production deadlines, but no guest lined up and no real idea of what to talk about. This is an unenviable position to be in, but we’re all there from time to time.In a perfect world, you’ll have plenty of runway for episodes going into the future by a couple of weeks, or evergreen shows ready to be inserted at the drop of a hat. But we don’t always have them, despite the best of intentions; and it happens to everyone.Join me on The Com
Aug 17, 2023 • 5:30
Podcasting for Business on YouTube
Something that we know from the State of Business Podcasting Report is that the vast majority of business podcasts post their episodes to YouTube, and most do live-action videos. One of the reasons?YouTube has a powerful and effective discovery algorithm - something that no audio-based platform has been able to replicate.Podcasts can now be found, in most countries, as a part of YouTube Music, and they are currently testing the ability to upload podcasts via RSS feed. Now that YouTube is startin
Aug 3, 2023 • 31:10
Podcast SEO: Best Practices & Tips from Danielle Desir Corbett
A really solid Search Engine Optimization strategy for podcast show notes can easily be pushed to the back burner within a marketing strategy. Sometimes they’re an afterthought, sometimes they’re on the perpetual to-do list, and sometimes they’re not really considered at all.Personally, I’ll confess that my intentions around show notes optimization often exceeds the bandwidth we can devote to the project. But after today’s conversation on The Company Show, I am prepared to mend my ways.Today’s g
Jul 20, 2023 • 28:27
Leveraging a Podcast In Your Business
In 2021, we developed the Business Podcast Blueprints: four high-level podcast archetypes that inform the different strategic decisions that need to be made about a new show.Thought LeadershipAudience EngagementRelationship BuildingContentIn this episode, we’ll revisit the different blueprints and the ways you can leverage those types of podcasts in your company. We’re going deep into what metrics you can measure, how you can track them, and how you should optimize your show to reach your specif
Jul 6, 2023 • 14:21
Working with VAs for Your Podcast
Podcasting for business involves a lot of tasks, information, and assets—requiring coordination with guests and team members. While it may be tempting to do everything on your own, it's not efficient or practical.And when you find that existing team members can't handle certain tasks, outsourcing to third-party service providers, such as virtual assistants (VAs) or production houses, should be at the top of your list of things to consider.To help you navigate the exciting world of outsourcing, K
Jun 22, 2023 • 26:26
Why You Should Consider Starting a Podcast Network
Why You Should Consider Starting a Podcast NetworkThere are many strategies you can employ to increase the reach of your show—cross promotions, episode swaps, paid traffic and ads, guest posting, being a podcast guest etc. But if you’re serious about growth and up for the challenge, going from a single show to a network can dramatically expand your reach.On this week’s episode, The Compliance Evangelist, Tom Fox returns to answer the question: “Should you start your own podcast network?”We cover
Jun 8, 2023 • 20:28
Learning From Experts
There are a lot of really, really smart people in this industry and I rarely have an interview that I don’t learn something from. The single biggest benefit of having a podcast, in my opinion, is getting to know more of them.Join me in the first official episode of the newly rebranded The Company Show (formerly The Business Podcast Blueprint Show), as I reflect on valuable lessons learned from industry experts from our previous season and our monthly strategy and networking calls.Tune in to hea
May 25, 2023 • 13:16
Introducing The Company Show
Welcome to a new phase in the life of this podcast. Up until now, we’ve been the "Business Podcast Blueprint Show." And the business podcast blueprints are an important part of how we think about and help people achieve, effective podcasting. They represent the key high level archetypes for company podcasts - the prime directives that inform all of the other strategic decisions: Thought Leadership, Audience Engagement, Relationship Building and Content.Those are still very important, and we’re s
May 19, 2023 • 5:26
Video Podcasts: Reflections and Decisions
As I reflect on the first-ever video season of the Business Podcast Blueprint Show, I'm convinced that video really is the future of podcasting. This season, we've explored the value and importance of video with the foremost experts in the field. After experiencing the mental and time burden that video production adds to the process, however, I've come to the realization that video podcasting may not be for me. In this season finale episode, I'd like to share my insights on the pros and cons of
Mar 30, 2023 • 0:00
What Makes an Audio Brand? with Jodi Krangle
Are you ready to unlock the true potential of audio in your business? In this episode of the Business Podcast Blueprint Show, I sit down with voice actress and audio branding expert, Jodi Krangle, to discuss the importance of audio branding and how it can enhance your podcast's overall impact. From creating music to understanding the power of voice and sound, Jodi shares her insights on making a memorable audio brand. You'll also learn about her experiences in voice acting, her love for technolo
Mar 23, 2023 • 37:36
Structuring an Episode For Effective Ads with Heather Osgood
Are you considering advertising on your podcast? If so, you're not alone. Many podcasters are interested in monetizing their content through ads, but how do you do it effectively? On this episode of the Business Podcast Blueprint Show, I interview Heather Osgood, founder of True Native Media, about how to structure podcast episodes for effective ads. Heather explains why podcasting is such an effective medium for advertisers, due to the high engagement and intentionality of podcast listeners. Sh
Mar 16, 2023 • 32:53
The Video Advantage for SEO with Atiba De Souza
Have you ever thought about how to take your podcasting strategy to the next level? With video becoming increasingly important in podcasting, it's essential to understand how to make your content stand out in a sea of information. That's why I'm thrilled to have Atiba de Souza as this week's guest on the Business Podcast Blueprint Show. Atiba has been working in search and SEO since the 90s and has applied his extensive knowledge to help content creators build their audience and shorten their sa
Mar 9, 2023 • 33:14
Getting the Best Sound From Your Home Studio (or Kitchen Table) with Junaid Ahmed
Are you struggling with optimizing your audio setup for your podcast? If so, you're not alone. On this episode of the Business Podcast Blueprint Show, I talk to Junaid Ahmed, an expert in home audio and video setup. Junaid shares his tips on how to optimize your recording space, troubleshoot audio issues, and pick the right microphone for your needs. Junaid Ahmed is an expert in podcasting, voice acting, and audio engineering, with over 15 years of experience in the industry. He has a strong bac
Mar 2, 2023 • 31:16
A Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason Cercone
Are you a podcaster looking to take your interview game to the next level? Look no further! In today's episode, we're diving deep into the world of guest management with podcasting expert, Jason Cercone. From booking guests to creating a comfortable environment for them, Jason shares his top tips for conducting engaging and informative interviews in this episode of the Business Podcast Blueprint Show. Jason Cercone is an expert in guest management, pitching, and building authority through podcas
Feb 23, 2023 • 41:34
Should Company Podcasts be Company Vlogs? An Audio vs. Video Showdown
Chris Weiher, an experienced video producer, joins Megan Dougherty to lay out the pros and cons of podcasting and vlogging to settle once and for all - should your podcasts be on video? They're digging into all of the different ways multi-media content can impact your business and seeing which platform comes out on top."If you're going to spend an hour recording your voice, talking about something passionately, interviewing somebody passionately, you should record the video as well because it's
Feb 16, 2023 • 44:55
Becoming the Voice of Your Industry with Paula Thomas
Our goal at One Stone Creative and the Business Podcast Blueprint Show is to help companies harness the power of podcasting. In this episode, I sit down with the amazing Paula Thomas, host of Let's Talk Loyalty. We chat about sponsorship and partnerships and the importance of beginning with the end in mind.Paula Thomas is the mastermind behind Let's Talk Loyalty, a top 5% podcast globally according to Listen Notes. Paula has built a thriving podcast empire from the ground up. Her creative approa
Feb 9, 2023 • 37:24
Digging into Episode Structure
We’re back for season 3 of the Business Podcast Blueprint Show! My first guest this season is my business partner, Audra Casino, and we’re going to dive into the crucial aspect of podcasting that often goes overlooked - show structure. Audra and I are going to talk about the structure of a podcast episode and how it affects the listener's experience and the success of the podcast. Audra is an expert in this area, so we'll be discussing topics such as mic problems, show structure, episode segment
Feb 2, 2023 • 31:07
Season Finale
I quite frequently swear that when this project is finished, I'm going to take a nice break and spend some time resting and reflecting. I'm generally a dirty liar, but not this year. This December, I'm doing my best to make an honest woman out of myself and spend more time reflecting and gently planning the next year. It's not what I'd call easy, but I do suspect it's going to be worthwhile. This is the last Business Podcast Blueprint episode of the season and the year, and I’m talking about how
Dec 9, 2022 • 16:11
Creating Lasting Links with Desmond Dixon
This week’s guest, Desmond Dixon, is CEO of Remote Sales Manager, co-founder of Hubalz, and host of the Campfire Capitalism Podcast. Desmond is a world-traveling, sales team-building entrepreneur who loves connecting like-minded people together. Today, Desmond shares his story as we discuss how podcasting can help you network and build relationships and his strategy for having valuable conversations.Tune in to hear Desmond and I explore: Desmond created an internal team to help him with his podc
Dec 2, 2022 • 25:26
Deep Dive into the State of Business Podcasting Report 2022
Since 2020 we've been looking at the top 100 business podcasts to find out what they're doing with their shows and what we can learn from them. We discussed this year's results during last week's Podcasting for Business Conference, and are sharing that examination today on the Business Podcast Blueprint Show.Tune in to hear Tom and I explore: The State of Business Podcasting report is a collection of data points about the top 100 business podcasts. It’s an overview of the trends in B2B or busine
Nov 25, 2022 • 39:31
Podcasting with Purpose with Fatima Zaidi
This week’s guest, Fatima Zaidi, is CEO and founder of Quill Inc, a full-service podcasting hosting platform and production agency. Fatima supports brands in launching their podcast and helps global brands and pro-podcasters distribute, grow, and measure their audio as founder and CEO of CoHost. Today, we’re discussing how podcasts can be used to serve business objectives, the importance of diversity in podcasting, and why having an external host can benefit you.Tune in to hear Fatima and I expl
Nov 18, 2022 • 29:41
How to Be a Better Storyteller with Gini Dietrich
Humans think and understand the world through stories and narratives. Creating those stories is one of the best ways to get our messages across effectively as podcasters. A few weeks ago, our client and long-time friend, Gini Dietrich of the Spin Sucks Podcast, released an episode about how to become a better storyteller. Spin Sucks is your one-stop shop for modern communications - an independent communications agency and a community for professional communicators. Gini shares compelling ways we
Nov 11, 2022 • 11:00
The Miracles of PR with Dina Behrman
This week’s guest, Dina Behrman, is a former journalist turned PR strategist and publisher. Dina works with entrepreneurs who want to inspire millions, skyrocket their visibility and attract more clients. Today we’re talking about her publishing company and the collaborative books that she creates with entrepreneurs and experts from around the world, as well as how to feel comfortable putting yourself out there, being visible, and engaging in awkward PR activities. Tune in to hear Dina and I exp
Nov 4, 2022 • 31:58
The Value of Podcasting for Business with Tom Fox
One of the things I love most about podcasting is the way you can use it as a vehicle to make connections - something that is very important in the world of business. This week’s guest, Tom Fox, is my partner-in-crime for our upcoming Podcasting for Business Conference. Tom is hailed as the Voice of Compliance, serving and evangelizing for the compliance community for over 15 years. He is the founder and creator of the Compliance Podcast Network. We talk about the value of podcasts for business,
Oct 28, 2022 • 23:45
Behind the Scenes with Maribel Quezada-Smith
We’ve all heard the old adage “communication is key,” but did you know it also applies to podcasting? This week’s guest Maribel Quezeda-Smith is an expert in all things podcast production, with a demonstrated history working in television, documentary, and social media. She is co-founder of BIPOC Podcast Creators and co-host of the Pulso Podcast. We talk about editing, scripting, recording, and using different mediums for different types of communication. Maribel also shares insider knowledge sh
Oct 21, 2022 • 40:24
The Podcasting for Business Conference
I’ve been to a fair number of podcast conferences over the past few years. I really like them. They are filled with people who are passionate and knowledgeable about the art and craft and business of podcasting. If you ever have a chance to travel to one of the events, it can be a fantastic experience, and you can meet interesting people, learn important skills and strategies, and generally be a part of the scene.But there is a problem with in-person and big “everyone’s welcome” events, with sco
Oct 15, 2022 • 19:11
The Philosophy of Podcast Promotions with Deirdre Tshien
This week’s guest, Deirdre Tshien, is the host of the Grow My Show podcast and the CEO and co-founder of Capsho, a revolutionary AI-powered podcast copywriting tool. She is an influential, recognized authority on growing companies and building communities on the internet. In this week's show, she and I are talking about creating social content, principles of content, and her approach to building an audience. Tune in to hear Deirdre and I explore: Capsho is an AI-powered software that makes promo
Oct 7, 2022 • 38:50
Finding and Inviting Guests to Your Podcast
Asking a stranger, especially one that is well-regarded in the industry, to join you on your podcast can be a little nerve-wracking. Imposter syndrome is real, and especially if you haven’t been podcasting very long, it can feel like a big, high-risk ask. Most people, most of the time, however, are perfectly willing to join you for a podcast episode, and it’s always flattering to be asked, as long as a little research has been done, and the ask is well-constructed. That’s exactly what we’re talk
Sep 30, 2022 • 20:15
The Power of Strategy with Stephanie Feger
This week’s guest Stephanie Feger uses a capsule podcast strategy, and it’s working like a charm! Stephanie’s approach of hyper-specific and thoroughly planned out episodes and seasons to teach and engage current and future clients is exactly the kind of use case we want to see for audience engagement podcasts. Stephanie is also a book marketing strategist and coach for nonfiction authors; she is an author herself, and a keynote speaker. She hosts “The emPowered Author: A Marketing Podcast for N
Sep 23, 2022 • 35:24
Should You Get a Sponsor for Your Company Podcast?
There comes a time in many podcaster’s lives when they look at their show and their audience and their expense line items and think: I should get a sponsor. Running ads and having sponsors for your show can be a good move - but it isn’t in every case, especially for a podcast you’re running in support of your business. While ads are very common in podcasts, audiences don’t *love* hearing them, and that airspace could possibly be used more effectively for your company. Tune into today’s episode t
Sep 16, 2022 • 17:28
Will AI Replace Writers with Karl Sona
Imagine the possibilities if we could produce podcasts on demand with AI. There’s no doubt that human creativity will always play an important role when it comes to crafting engaging content, but new tools are helping podcasters overcome one major bottleneck: show notes and social copy from episodes themselves! This week's guest, Karl Sona, has been working hard creating AI tools for podcasters - his company Streamlined Podcasts creates professional quality audio programs using AI. Karl is also
Sep 9, 2022 • 33:59
Getting Good Sound for Your Podcast
Having good sound is table stakes for your podcast - there is an expectation among audiences and guests that you’re going to sound professional. Getting good quality sound isn’t the easiest task in the world however - you need to optimize your recording setup, and the room you’re recording in as much as possible. On this episode of the Business Podcast Blueprint, Megan Dougherty is sharing how to choose a good mic, record the most effectively, and prepare your recording room so you sound as good
Sep 2, 2022 • 27:58
How to Pitch Yourself as a Guest
Growing your audience and your professional network is always a hot topic in the business podcast community. A great way to do this is by being a guest on other people’s podcasts. But how do you pitch yourself to a host of a complementary podcast? Today’s guest is a master in the art of guest pitching and using those relationships to grow your business. Angie Trueblood joins me today, on the Business Podcast Blueprint show! You’ll hear us talk about: What is the ideal way to pitch yourself for
Aug 26, 2022 • 47:15
Bringing Order to Chaos in Your Podcast Processes
Today Megan Dougherty is talking about why you want to optimize and then automate your podcast workflow: so you’re getting the most work done with the least effort, and setting yourself up for smooth operations when unexpected events or vacations inevitably occur. You do this by identifying the steps in your current workflow, creating a single point of truth about your podcast called an episode guide, saving time with templates, creating clarity with project management systems, adding safety and
Aug 19, 2022 • 31:10
Solving Problems for Podcasters
For some people, like today’s guest Alex Sanfilippo, finding a recurring problem in business means fixing the problem permanently. In Alex’s case that meant building a software empire from the ground up. He is the host of the Podcasting Made Simple podcast and founder of the PodPros suite of tools which includes podmatch and podcastSOP. We chat about how he approaches solving common podcasting challenges, including how to manage the myriad tasks in your podcast as it grows. He also shares a bit
Aug 12, 2022 • 37:49
An Exhaustive List of Different Podcast Episode Formats - and When To Use Them.
Welcome to season 2 of the Business Podcast Blueprint Show! In the solo episodes this season, I’ll dive deeper into the theory of podcasting as a company and address various decisions a company podcaster must make. Today we’ll be discussing the different types of podcast show formats, how to create them, and which benefits your business the most.Read a full transcript of the Episode, and find links to examples of each type of show at OneStoneCreative.net/23
Aug 5, 2022 • 26:46
Might as Well Get the Good One...
We're closing out season one of the Business Podcast Blueprint show. Today, Megan Dougherty is talking about the tools and tech we've used to create the show, what we've leanred, what we've bought, and what we'll do next.
Jun 24, 2022 • 9:27
Branding that Feels Great with Sabrina Chevannes
What makes a podcast truly stand out? Many people believe that being as close to your authentic self as possible, without feeling phony, is the way to grow your business. Today’s guest has extensive experience in creative branding and marketing and is here to offer advice on how to authentically be yourself in your podcast, social accounts, and business. Sabrina Chevannes joins me today, on the Business Podcast Blueprint show.We’re discussing: What makes the No Bullshit Talks podcast so unique?
Jun 17, 2022 • 33:07
Metrics that Matter for Company Podcasts
If you ever wonder how to evaluate your success at podcasting for your business - this episode will help. Learn how to choose metrics that give you real, actionable information about the performance of your show.
Jun 10, 2022 • 20:34
How to Become the Recognized Authority with Alastair McDermott
To derive something valuable from your business podcast you must have a solid reason why you started. Today’s guest has extensive experience in marketing and is here to explain how he helps clients utilize podcasts to build their brand online and become the recognized authority in their field. Alastair McDermott joins me today, on the Business Podcast Blueprint show!We’re discussing: What does it mean to be the recognized authority? Alastair’s business and podcast are about guiding experts and c
Jun 3, 2022 • 29:13
Introducing the Podcast Social Club
Creating a podcast and promoting a podcast are two entierly different beasts. Many of us find the former considerably more pleasant than the latter. But if we want people to listen, we need to tell people about our shows. So the team at One Stone Creative has come up with a way to make the promotional part of podcasting a little more fun. It's called the Podcast Social Club - and you are warmly invited. OneStoneCreative.net/PodcastSocialClub Use the code PSCLUB for 50% off for your first three m
May 27, 2022 • 9:28
Giving Your Sales Team Superpowers with Rob Stevenson
Starting a company podcast can be a solid strategy for improving brand awareness, but it shouldn’t be the only way you derive value from your show. Today’s guest has extensive experience in B2B marketing, and is here to offer his advice on making a podcast an integral part of your marketing strategy. Rob Stevenson joins me today, on the Business Podcast Blueprint show! We're discussing: What makes B2B podcasts different? Rob responds that funding is the main difference. Because B2B shows are fu
May 20, 2022 • 24:39
How to Choose Your Podcast Content (And Format, and Assets and Marketing)
In our show’s debut, I discussed how having high-level podcast goals can help you make decisions about your show. Now, in this episode, I’d like to dive a little deeper and explain how you can factor in the overarching purpose for your podcast when designing episodes, to offer maximum value to your business. That’s that we’re talking about today on the Business Podcast Blueprint Show! We're discussing: Thought leadership shows: The aim here is to increase your reputation in your industry by pre
May 13, 2022 • 19:06
Maximizing your Creative Energy to Serve Your Audience
In a business where it’s important for people to know, like and trust you to get the job done, a podcast goes a long way. Content that demonstrates your knowledge can be hugely valuable when seeking out new opportunities - not to mention the endless networking possibilities. My guest for this episode is Olivia Cook, a Transformational Success Coach and NLP Practitioner who runs a great podcast, The Empowered Woman - Badass & Unfiltered. She joins me on this episode of the Business Podcast Bluepr
May 3, 2022 • 30:38
Your Podcast Lexicon: First Edition
Podcast Lexicon Understanding highly specific industry terms can not only provide a fun insider feeling, but can also be handy when facilitating conversations in your career. On the other hand, not knowing industry jargon can make you feel alienated and excluded. It can be difficult to get a sense of what all of the words and phrases mean, especially in an industry like podcasting where new terms are continuously being added and used. No need to fear, that’s what we’re discussing today on the Bu
Apr 26, 2022 • 16:13
Podcast Promotion That Feels Good
Promotion is one of the most challenging aspects of running a podcast; but, if your show is worth creating, you should be letting people know about it. In this week’s show, I’m talking with Alexandra Cohl - a PR and marketing consultant for podcasters through her company POD.DRALAND - about how to successfully promote your podcast in a way that feels good. She has lots of insights into what makes for quality podcast marketing and PR, planning your strategy, and how to approach podcast promotion
Apr 19, 2022 • 36:47
8 Questions to Ask a Podcast Producer (Before You Hire Them)
A podcast producer or editor is a really nice thing to have.Editing a podcast episode, writing the assets for it, getting is scheduled, making sure it's promoted, managing guests, developing the show over time, improving your audio setup - it's all a lot of work and having help from experts can take a lot of the burden off.But hiring a third party service provider can be such a THING. Especially if you're not overly familiar with the area you're hiring, and maybe aren't sure how to make the judg
Apr 12, 2022 • 13:00
Podcasting for Authority, Presence and Legacy
Not everyone needs to have a podcast – even those in businesses where it seems like everyone has one, or you find yourself advising others to go for it. But there is also something to be said for “eating your own dog food” – as stated by today’s guest Mike Ficara. Mike is the host of the Start Down podcast, and author of Like Socks on a Rooster, and he joins Megan Dougherty on the Business Podcast Blueprint Show to talk about how podcasting works in his business, why he treats social media like
Apr 5, 2022 • 28:38
The Anatomy of a Podcast Episode
A business podcast, or even one that you take seriously as a hobby, needs a thoughtful structure. A good podcast episode has anatomy, and understanding the different options for parts can help you to make the best possible choices. That’s what we’re discussing this week on the Business Podcast Blueprint. We're talking about: The hook, aka the sizzle clip: This plays before a produced intro, and can be a clip of the audio that comes later, or written and recorded to open the show. What listeners
Mar 29, 2022 • 16:08
Create with Intent to Repurpose with Jaclyn Schiff
Content repurposing is something that often gets backburned in the face of the zillion and one things you do every day, or it’s something you actively work into your workflows that doesn’t have the massive impact you might have been hoping for. A lot of us have been there.And that’s because repurposing well is a lot harder than it looks on the box. My guest today, Jaclyn Schiff knows all about how challenging repurposing can be – and more importantly - how to do it right. She is the CEO of Podre
Mar 22, 2022 • 27:39
Don't Leave Your Guest Guessing
Even though you shouldn’t be concerned if your podcast guests don’t share their episodes, you should still make sharing as efficient as possible so it’s easy for them to promote their episode if they choose to. Though preparing a guest swipe kit sounds simple enough, there are a lot of ways to get it wrong, and most shows often do. Find out how to make your guest-sharing materials sparkle in this episode of the Business Podcast Blueprint. We're talking about: Basic components of a guest swipe: “
Mar 15, 2022 • 12:58
Whys and Hows of Internal Podcasts with Shannon Martin
Most podcasts are created as public audience-facing content, but not all podcasts are meant to be shared widely. Some elements that make a podcast effective at building an audience and creating connections work equally well to share information internally and develop a company culture. My guest today, Shannon Martin, is the Director of Communications and Corporate Podcast Specialist for Podbean, a popular podcast host with great services and functionality, specifically for internal company podca
Mar 8, 2022 • 31:24
Is My Podcast Topic Too Saturated?
There’s not much that’s new in podcasting anymore; pretty much anything you can think of already has a podcast associated with it. As you’re planning a show for your business, you might ask yourself if you can make your podcast successful when there are so many others out there. That’s the question we’re answering today on the Business Podcast Blueprint.We're talking about: “Getting to the top of a crowded mountain is hard… but if no one is climbing the mountain at all, you’d do well to conside
Mar 1, 2022 • 9:53
Podcast Process, Stats, and Sharing with Corey Harris and Julie Traxler
Starting a new project is always a bit intimidating, and transitioning from behind the scenes to behind the mic is no exception. A good tip is to talk to people who are successfully doing what you’re aiming to do. Julie Traxler and Corey Harris are two of those people; they co-founded a consulting firm for small business owners called SB PACE, and host a popular podcast called ‘BizQuik’ along with a weekly live radio show. We’re talking about podcasting as a business, for a business, and what th
Feb 22, 2022 • 32:02
Why Don't Podcast Guests Share Their Episodes?
Of all the podcasting advice out there, one particular piece irks me the most: that you should host guests on your show to help you grow, because they’re going to promote the episode that they joined you for. A lot of the time that doesn’t happen, and it can be really frustrating if that’s something you’ve been counting on as a growth strategy. It’s not the only way to grow your podcast, and it’s definitely not the only reason to have guests on your show. We're talking about: Why guests may not
Feb 15, 2022 • 9:18
Tell Me About a Time...
There are people you meet in life who make a big difference; they can leave for a while, come back, and it’s like no time has passed at all. For me, one of those people is my dear friend and business partner, Audra Casino, who I started One Stone Creative with back in 2017. Audra's superpower - which is one of the driving forces of our company's success - is that she has a really strong understanding of story; the stories that we tell ourselves, the stories we communicate to the world, and most
Feb 8, 2022 • 32:35
Why Even Podcast?
During a presentation to a group of financial advisory professionals, I asked, ‘Who here has a podcast?’ to which half of the room responded by raising their hand. I then asked, ‘How many of you have a business goal for your podcast?’ and there was not even one. Starting a business podcast without a goal isn’t a foolish mistake. It’s a new industry and most of the content out there doesn’t focus on business realities. You are in a position to make your plans before recording your first episode,
Feb 1, 2022 • 17:48