Fitness Business Freedom
Fitness Business Freedom
Do you struggle to understand and prioritize your fitness business needs? Do you often feel like your business is in chaos? Join hosts Justin Hanover and Kelly Berry as they share their insight from working with thousands of fitness business owners, on how to build a successful and profitable fitness business. Each episode contains powerful information to help you navigate bottlenecks in your fitness business and hit record income goals each month.
The Missing Piece in Your Gym’s Marketing Strategy
The Missing Piece in Your Gym’s Marketing StrategyIf you're a gym owner, you know the struggle—you’re great at coaching, but marketing? That’s a different game.In this episode, we’re tackling the biggest problem most fitness businesses face: content that doesn’t actually bring in clients.Many gym owners fall into the trap of:Posting generic fitness tips that don’t speak to their ideal audience.Only promoting offers, which builds no trust with potential clients.Using bulk content services that do
Siavash Fashi - CEO & Founder of SIXPAX Gym
From Maximum Security Prison to Building One of America’s Most Successful Small GymsWhat does it take to turn obstacles into opportunities and build a thriving fitness business?On this episode of the Fitness Business Freedom Show, we sit down with Siavash Fashi, CEO & Founder of SIXPAX Gym—one of the most successful small gyms in America.Siavash’s journey is nothing short of inspirational:💥 Battled cancer and came out stronger💥 Spent a year in maximum security prison💥 Overcame the grind of sm
Rick Opton: Owner of Loggerhead Fitness
Rick Opton: Owner of Loggerhead FitnessWelcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores.We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym.In this episode, we sit down with Rick, the accomplished owner of Loggerhead Fitness and a seasoned sales executive who took over the gym in
Ben Ludwig: President of D1 Training 45 Sports Division
Ben Ludwig: President of D1 TrainingWelcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores.We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym.Today's episode we have Ben Ludwig joining us. He is currently President of D1 Training 45 Sports Division. Ben, has extensive experience in t
Robert Rudder: President of Crunch Fitness Michigan
Robert Rudder: President of Crunch Fitness MichiganWelcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores.We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym.Today's episode we have Robert Rudder joining us. He is currently President of Crunch Fitness Michigan. Robert has built himself
Season 4 Kick Off
We are getting ready to kick off season 4 and I just wanted to share a quick recording on what to expect from this upcoming season.First episode of the season launches 1/16/25!About Fitness Revolution:Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.co
State of The Union - The Path Forward
State of The Union - The Path Forward So this is going to be a little bit of a different episode for us. As myself and FR founder Nick Berry come together to discuss:- Origins of FR- Current state of FR- Future vision for FRNot only is this episode going to bring into the journey FR has taken over the past 18 years, but you will walk away with some insights that can help shift how you show up in your business.About Fitness Revolution:Fitness Revolution helps fitness business owners build and sca
Mastering Social Media Metrics
Mastering Social Media MetricsSocial media can be a great toll in building an audience, connecting and of course driving new potential clients into your facility.But it also can easily be a time suck with little to nothing to show for your efforts.The difference?Having a strategy and actually tracking the right metrics so your actions are strategic.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the d
Are you overpaying this tax?
Are you overpaying this tax?There are some taxes that should be minimized or never paid at all. In this episode I break down what this tax is, and how to avoid it.You have a lot more control over this then you think.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Journe
How To Sell More Gym Memberships
How To Sell More Gym MembershipsSo many have this perception is about selling, that it is a combination of being smooth with your words and have the ability to manipulate.Sure, if you goal is to have a lot of un-happy people. But selling is really about having a real conversation to uncover what is needed to help the person make the best decsion. So let get rid of the "script" and use this simple framework I outline in this episode instead to bring back authentic selling. The Needs Assessment:Th
Richard Politano: Building Success through Youtube
Richard Politano: Building Success through YoutubeToday we have the pleasure to speak with the author of The Untold Secrets of Bodybuilding, a student of Bob Gruskin (who was the original training guru) and Founder of Championship Muscle YouTube ChannelSafe to say our guest today has been around the block and has put in his time to get to where he is today.In this episode Richard will be breaking down how he has built momentum on Youtube with a fitness brand. He pulls back the curtain to share w
Do you know the right lead channel?
Do you know the right lead channel?How are you making decision around this or are you jumpiong on the latest fad or shiny object?If you want to end your lead generation concerns for good you have to be able to understand how to build the right acquisition systems.Then know what channel and approach will strengthen your brand not ruin it. The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your
Understanding Where To Place Focus
Understanding Where To Place FocusThis is crucial with navigating challenges or maintaining growth. What you choose to focus on will affect that. In this episode I am sharing an interaction with a Gym owner that highlighted a common situation most go through, but where you decide to place your focus will create drastically different outcomes.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the directio
Going From Trainer To Manager To Owner
Going From Trainer To Manager To OwnerWhen it comes to building not only a business that lasts but one that provides time and financial freedom it requires you to elevate from Trainer to Owner.Just because your name is on the Articles of Organization doesn't mean you are truly an owner.A true owner isn't needed in the day to day. You over see and guide instead. To do that there are a series of skills you have to develop along the way. The Needs Assessment:The Free Assessment that Gym Owners Need
26 Tips To Boost Your Email Newsletter
26 Tips To Boost Your Email NewsletterIf you are not using a newsletter or underusing your newsletter you may want to rethink that.To have longevity your cost to acquire new members has to managed and one way to do that is through owned media sources like email lists.Where you have control of the source and don't have to "rent" for attention. Like you would for ads.Here are simple tips to maximize your list and make sure you newsletter is effective. The Needs Assessment:The Free Assessment that
The Art Of Responding To Reviews
The Art Of Responding To ReviewsAddressing reviews both positive and negative are critical if you care about controlling the narrative around your business.Which you should.It is your time to show how you value customer service and professionalism. Two important aspects people look for when checking out reviews prior to reaching out. In this episode we walk you through how to navigate both positive and negative reviews to always spin them into positive momentum. The Needs Assessment:The Free Ass
David Lyons: How Applying The Right Focus Leads To Success
David Lyons: How Applying The Right Focus Leads To SuccessToday we have the pleasure to speak with a Fitness hall of Fame Inductee, Founder of Optimal body that has shaped lives all over the world that are battling with MS to live stronger and regain control of their bodies.And it doesn't stop there he has been featured in all the top News publications, recognized as a top 100 health professional, leading to being presented with numerous prestigious awards in the health and fitness space.In this
Optimizing 3 Crucial Fitness Business Systems
Optimizing 3 Crucial Fitness Business SystemsWhen it comes to growth the lowest hanging fruit is often to look within first. It is pretty likely you are leaving revenue sitting on the table by not optimizing certain systems.Most just focus on adding more leads or locations. Which are great. But they work a lot better whn your foundation is optimized. Increase your revenue and take home pay by focusing on these three systems. The Needs Assessment:The Free Assessment that Gym Owners Need to Escape
Getting More Google Reviews
Getting More Google ReviewsGoogle reviews are still King when it comes to boosting local online presence.It is most likely the first area they see when searching for local gyms or fitness facilities.Who do you think is going to get more click throughs and calls? The Gym with 10 reviews or the Gym with 100+ reviews? The answer should be pretty obvious. In this quick episode we walk you through strategic points to consistently make sure you not only get a good review but they actually follow throu
Gym Owner Without The Right Support Is Dangerous
Gym Owner Without The Right Support Is DangerousIf you don't surround yourself you are putting your entire business at risk. To think you will never have an emotional response or irrational thought or get caught up in some flashy strategy is foolish.You will. But, what keeps the best grounded is having the right mentors and advisors around them to challenge and help vet our thoughts and actions.In this episode I share a story of a gym owner that didn't have this support system and how it cost hi
Are You Just Looking At The Symptom
Are You Just Looking At The SymptomIf you listen to any of our podcast episodes this is the one. What cause more fitness business owners to stay in ruts and never making real traction is not understanding the difference between a symptom and the root cause.Spoiler alert: A lead generation issue is a symptom of a bigger problem.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need
When Things Don’t Go As Planned
When Things Don’t Go As Planned When the Sh*t hits the fan how do you respond? Or even just the little daily annoyances, how do you respond?Well, your response is a window into the future health of your business.Check out today's episode to se the different ways you can respond and which way will lead to building a legacy business.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you
The Most Important Business Skill
The Most Important Business Skill Your first instinct might be to say developing your sales and marketing skills is the most important.Yes, they are crucial to being in business, but there is a skill that leads to better sales and marketing.So, check out this episode to learn what the most important business skill is.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your
Scaling With Great Systems
Scaling With Great SystemsHaving systems in your business are the only way to know what is working and what isn't.This becomes very real once you break into 6 figures. You can experience some success, but once you start wanting to scale to 500k and beyond the game now has to played differently.In this episode we walk through the importance of systems and how to make sure they have a real impact on your business. The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Wa
How To Build A Marketing Funnel That Produces Results
How To Build A Marketing Funnel That Produces ResultsThere are three core components that need to be figured out prior to launching a successful marketing funnel.Then once launched the focus now becomes optimizing those three areas as data comes in.In this episode we walk through those three core areas and how to make sure when you go to launch you are setting you marketing funnel up to actually produce results.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Wan
3 Simple Rules To Fix Your Fitness Business Finances
3 Simple Rules To Fix Your Fitness Business FinancesJust like leads are the lifeblood of you business your finances are the heartbeat.So it is important in order to be a strategic business owner that can make informed decisions you have to be tracking and using your finances as the guide.And no, you can not just out sell poor financial management.Jump into this episode to learn the 3 core rules to fix your fitness business finances. The Needs Assessment:The Free Assessment that Gym Owners Need t
Overcoming Price Objections
Overcoming Price ObjectionsThis is a big objection that many struggle to move past. Mainly becasue it feels like a perosnal attack.You put your heart and soul into crafting a service to literally help people achieve powerful transformations and you have the person on the other side of the table tell you this is too expensive.With navigating this objection it is really removing your personal emotions and realizing that the value was either not clearly portrayed and linked to their problems. Or th
Overcoming The I Need To Think About It Objection
Overcoming The I Need To Think About It ObjectionMoving along in our objection series this is one of the most popular objections to receive.And if you lack a good framework it can stop you in your tracks, and worse not help them make a decision. What is outlined in this episode is questions to address this objection that lead to understanding what the true concern is so you can properly support them.Make sure you go into your next success session ready to handle this objection.The Needs Assessme
Overcoming The I Need To Check With Objection
Overcoming The I Need To Check With Objectiongetting through any objection always comes down to uncovering what the real objection is. Then once you have clarity you can easily address the known issue.In this episode we walk through how to handle when someone says they need to talk with their spouse. We break down simple questions to uncover the root concern and then how to navigate through this situation without being confrontational. The Needs Assessment:The Free Assessment that Gym Owners Nee
Ready To Make Your First Hire?
Ready To Make Your First Hire?This is a huge step in building a business that can provide time and financial freedom. Along with having a bigger impact.But, it can also be one of the most difficult aspects of growth if it is not done properly and set up for success.In this episode we walk through signs you are ready to hire, what needs to be in place as well as additional considerations when walking down this path of developing a high performing team.The Needs Assessment:The Free Assessment that
Building Leaders Within Your Gym Business
Building Leaders Within Your Gym BusinessHaving a true high performing team goes far beyond just passing of tasks and having people follow a check list.You actually have to build leaders within your business. To do that you have to empower people to make decisions that are in alignment with the business values and vision.That is a result of proper coaching. In this episode we walk through how to assess the severity level of the decisions you can be empowering others with and how to properly set
6 Steps To Create Powerful Goals
6 Steps To Create Powerful GoalsWe all know and understand what a goal is, but where some lose focus is how to actually set proper goals.Goals should not be something you just hope for the best and see what happens. Or something "nice" to hit.Goals are a result of a well thought out plan based on the data, resources and time it is the most expected outcome.In this episode we break down a proven method to establish the right goals that lead to positive momentum. The Needs Assessment:The Free Asse
Why You Keep Falling For The Hype
Why You Keep Falling For The HypeThe business you are building is so much bigger than just you. Ultimately you can't achieve a strong business that lasts if you keep making emotion driven decisions and falling for these lead gen games.In this episode I take this head on and lay it all out there as to why you keep going for them and how to break this cycle. My hopes are if building a legacy business matters to you this is taken seriously.The Needs Assessment:The Free Assessment that Gym Owners Ne
Will Your Fitness Business Fail? (16 reasons why it might)
Will Your Fitness Business Fail? (16 reasons why it might)You have to be willing to look at what can bring your business down if you are going to expose weaknesses and fix them.Don't like sales? Finance? Or think you have all the answers?The marketplace doesn't care, and if you don't face these areas they will bring your business down. No business is exempt, doesn't matter how big your business is.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a t
3 Keys To Building A Superstar Team
3 Keys To Building A Superstar TeamYour growth will never surpass the level of your team.Which is why if you are looking to build a business of impact that also provides you with time freedom you have to make sure you are developing a top level team.In this episode we dive into the 3 major keys that need to be clearly identified to attract talent, keep talent, and grow the business.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don
Optimize Your marketing To Increase Lead Flow
Optimize Your marketing To Increase Lead FlowIs your marketing plan bringing your fitness business enough new leads and clients to hit your goals?If you’re like most fitness pros the answer is “NO!” But, it’s not your fault. You’ve probably never been taught how to market effectively and if you’re looking for help many “gurus” will give you bad advice.In this episode we break down the foundations of how to build a marketing system that you are in control of and actually produces. Marketing is
8 Areas You Need To Be Tracking
8 Areas You Need To Be TrackingTo build a successful business it is only a mystery if you are not tracking the core areas of growth.If you are just winging it and hoping for the best riding the highs and lows like a roller coaster it will be very difficult to last long.Since we are all about building long term businesses in this episode we break down the 8 core areas you must be monitoring regularly to ensure stability and growth in your business.The Needs Assessment:The Free Assessment that Gym
9 Essential Homepage Elements That Lead To Growth
9 Essential Homepage Elements That Lead To GrowthYour website is your 24/7 sale sperson. it has to let the right people know they are in the right place, the problem you solve and the outcome they can expect.Which is why your home page is crucial. You have literally seconds to convey all that information to them to keep them engaged and wanting to learn more.In this episode I highlight the essential elements of a homepage that hooks people in leading to more opportunities to serve. The Needs Ass
How To Provide Effective Feedback For Your Team
How To Provide Effective Feedback For Your TeamAs a leader your focus has to shift from doing to guiding and supporting others. A huge part of doing that is how well you provide feedback.Feedback is essential to how we learn and grow, and if you don't provide it or do a poor job at it you can't expect your team to learn and grow.In this episode we break down an effective framework to providing feedback that actually leads to desirable outcomes.The Needs Assessment:The Free Assessment that Gym Ow
5 Lead Generation Mistakes
5 Lead Generation MistakesThis is always a hot topic when it comes to growing your gym. For good reason, lead generation has to be healthy in order for everything else to work.But, there are usually some common mistakes we see gym owners making that can stall the growth.In this episode we share the common lead generation mistakes we see so you can increase your level of awareness around what might be holding you back.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Gr
Why Should They Choose You?
Why Should They Choose You?In all reality if you don't consistently have people knocking at your door it means your market positioning is not on point.You are not making it super obvious why they should choose you. Which makes it so they have to figure it out leading to inconsistent flow.In this episode we walk through the two factors that need to be considered when designing your marketing approach.What you know in your head has to get out to the right people.The Needs Assessment:The Free Asses
6 Mistakes To Avoid When Hiring
6 Mistakes To Avoid When HiringOnce you reach the point you have to start building a team to leverage your time and serve more people it is vital to be aware of what can derail you.Your team will become your greatest asset and can raise the business to new levels.In this episode we want to help you make sure that is a reality so we share the 6 core mistakes you want to avoid when going down this path. The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build
Leads Not Responding?
Leads Not Responding? We all have felt this frustration at one point, or maybe you are feeling it now.Good news is there are 4 actions you can take right now to either improve this or make it easier to see where the issues are. Biggest aspect here is the consistency.So dive into today's episode to help you boost your show rates and serve more people. The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the
Don’t Outsource Lead Gen Till You Have Done This
Don’t Outsource Lead Gen Till You Have Done ThisYes there are some really bad lead generation services out there way over promising. But, there are also a lot of good ones that are being included with those bad ones.Why? Because business owners are pushing off the responsibilities of figuring out their marketing message to these services.In this episode I share what needs to be figured out first before outsourcing can effectively happen.The Needs Assessment:The Free Assessment that Gym Owners Ne
10 Sales Questions You Should Be Asking
10 Sales Questions You Should Be AskingWhen someone comes into your gym, there’s a good chance asking the right sales questions will enable you to close the sale. But, the minute you start talking to them, they may instantly shut down and run for the door.A good sales conversation is helping them come to the realization you are a good fit the solution for their major problem.Listen in to learn some conversation triggering questions you can use to get things flowing.The Needs Assessment:The Free
Two Systems Every Fitness Business Needs
Two Systems Every Fitness Business NeedsAre you feeling stuck in your business?Stressed…Frustrated…Burnt out…I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems.” It’s like systems are magic beans. They’ll fix everything!In this episode I highlight to important factors that can keep systems not working for you and then the two systems that generally need to be implemented fir
Designing A Powerful Front End Offer
Designing A Powerful Front End OfferA strong Front End Offer in your fitness business can help grow your Core Offer quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the experience.In this episode I walk you through a simple formula you can use to craft your front end offer to hook in your ideal client. Remember this is about leading with what they want not what they need.The Need
Simple 5 Step Sales Framework
Simple 5 Step Sales FrameworkThe biggest problem with sales conversations is actually pretty simple. People don’t know how to have them.It’s no one’s fault, especially in the fitness industry! You started your gym not to become a sales person but to change lives through fitness. So don’t beat yourself up if you feel like you’re not doing too great in your sales conversations.This is the reason that many fitness business owners resort to a sales script. A sales script offers you a way NOT to deal
The 3 Layers Of Support You Need
The 3 Layers Of Support You NeedQuestion for you, Can this journey be done alone? Possibly I suppose. But that would mean you could never ask anyone for support or a single piece of advice. Nothing.So, it is highly unlikely and honestly just silly when you really think about it. One thing is for sure it doesn't have to be a guessing game or as difficult as it already is when you have the right support system backing you.The issue is a lot of fitness business owners let ego get in the way of cur
Boost SEO Through Localized Content
Boost SEO Through Localized ContentSo much traffic is missed by simply not tapping into your local market. In this episode, we’ll discuss how to boost your gym’s SEO by creating localized content that resonates with your ideal clients. We’ll cover the importance of local content, tips for creating it, and the benefits it brings to your fitness business.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get
Habits Of High Performing Business Owners
Habits Of High Performing Business OwnersThe habits we hold and maintain shape our future. if your habits are not in alignment with what you say you want to accomplish or how you want to be living there will always be friction there.Having awareness around the types of habits that are consistently linked to high performers help allow you to audit your own habits.In this episode that is exactly what we walk through. After working with thousands of fitness business owners we have been able to iden
What Is Working Now (Marketing)
What Is Working Now (Marketing)When you are guiding your business it is important to pay attention to what is working now and what people want to tap into the natural flow.Sometimes resisting this natural flow can have negitive affects on your business.In this episode I highlight 3 areas to pay attention to when it comes to your marketing approach and how to best navigate them. Plus I add in a bonus tip on a marketing trend that can significantly propel your exposure.The Needs Assessment:The Fre
Hiring Quality Trainers
Hiring Quality TrainersOne of the most important skill sets as you build a business is developing a team and being a leader.Understanding how to attract and vet quality talent to get people up and running quickly will allow you to be more in control of the growth of your business.In this episode we walk through some best practices you can implement into your current process to strengthen it.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving
Mindset Reframe To Create Better Solutions
Mindset Reframe To Create Better SolutionsBeing a business owner means your are always first and foremost the Chief Problem Solver.That is always your biggest role to solve the problems that stop growth. In order to do that you have to make sure you are getting into the right mindset.It starts with asking yourself or your team the right questions that invokes the type of thinking that will lead to valuable solutions.In this episode I invite you to reframe how you ask questions to solve your bigg
Why Sales Objections Happen And How To Overcome Them
Why Sales Objections Happen And How To Overcome ThemThe sales conversation starts as soon as anyone comes in contact with your brand. That is why it is vital to understand what causes objections to address them as early as possible.People start formulating their perception of you and your business from that first interaction and you are either setting the stage for trust or objections due to lack of trust.In this episode I walk through the common causes of objects and clear action steps to make
Mindset Over Strategy
Mindset Over StrategyWhen your mind is in the right place then the strategy will follow.Most have this backwards and instead focus on the strategy thinking that can over come the lack of mindset.In this episode I share some reflections with you that you too might benefit from to build more awareness with how you are operating.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need
How To Remove The Intimidation Factor
How To Remove The Intimidation FactorOne of the huge hurdles that has to be overcome is dealing with the intimidation factor. Really what it is is the fear of the unknown.We have to remember that most of your clients are not as passionate about fitness and some this can be the first time really making this a priority.So in order to actually have them come in and participate the different feelings they are going through have to be considered.In this episode I run through simple ways you can remov
Building A Business With The End In Mind
Building A Business With The End In MindThis may not even be on your radar right now, but it should be.When you build a business with the end in mind it means you are doing it right and putting everything in place that needs to be for a fully functioning business.Doesn't matter if you plan to sell or not the reality is the 8 core areas still need to be dialed in to have a business you can enjoy now and one that gives you options later in life.Listen in to hear the core 8 areas to build up in you
Are You Reactive Or Proactive
Are You Reactive Or Proactive To get into a place where you are truly thriving you have to move your thinking from being reactive to proactive. This ensures your are in tune with your business and not over looking weaknesses in your business because things are good now.We highlight 3 simple takeaways to start moving into the perspective of a business owner that is proactive.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know
Are You Busy Or Productive
Are You Busy Or ProductiveTime and focus are the greatest assets we all have. They are also the most wasted and abused. With so many different distractions there will never be a shortage of attention grabbing situations.But, as effective business owners we have to rise above that and control out time and focus to build successful businesses that have impact.In this episode I share a simple process with questions you can ask yourself to help audit how you are using your time. The Needs Assessment
Using Outbound to Fuel Your Inbound
Using Outbound to Fuel Your InboundMost fitness businesses are missing a key part of marketing. They typically only focus on in-bound marketing which is great when you have good outbound marketing fueling that.So, in this episode I highlight the key reasons to add outbound marketing actions to complete your marketing system and create the synergy needed to drive growth.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what
The Key to Breaking the Loop of Average Results
The Key to Breaking the Loop of Average ResultsSo many fitness business owners keep settling for average results. It happens every time you stop a current action to chase the next shiny object thinking it will generate faster results.It just simply won't. If you are over experiencing average at best listen in to today's show to lift you up and point you in the direction of breaking past this cycle.It is a mindset shift so it isn't easy, but with the right understanding and support you can leave
Why Business Systems Matter
Why Business Systems MatterA solid business is a business that is consistent and predictable, and you achieve that by having systems.Without systems you are shooting from the hip and hoping things work out. Then when they do it is hard to replicate due to the random actions.In this episode I share a story of a business owner that quickly went from being on top to going out of business.That is what happens when you neglect the foundations of business and think you can just focus on sales. The Nee
What is steering your business (emotions or facts)
What is steering your business (emotions or facts)This episode is meant to be more of a wake up call if needed. It can be very easy to quickly let emotions get the best of our decision making.All it takes is - a key employee leaving- a string of clients canceling- just not hitting a goal you wanted to hitBut, when we as business owners remove emotion and keep ourselves rooted in truth it will drastically impact the nature of our decisions. The Needs Assessment:The Free Assessment that Gym Owners
The Best Master The Basics
The Best Master The BasicsAre you constantly looking for the latest trends or marketing tricks? You just might be overlooking the most import business strategy to build a wildly successful fitness business.The basicsChances are there are always areas to improve on and very few truly have this master as each new level of business requires new demands on the business. Dive into today's episode to walk away with a perspective shift on what you need to be focusing on.The Needs Assessment:The Free As
Good Leaders Ask Better Questions
Good Leaders Ask Better QuestionsBeing a leader doesn't mean you do everything the best. It means you allow everyone else to do their best.It comes down to how well you communicate. Part of that is being able to ask better questions that open up conversation and create clarity in your business for everyone. Book Recommendation:Great CEOs Are Lazy The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the dir
Carving Out Your Ideal Client
Carving Out Your Ideal Client:An absolute must to building a strong fitness business. You have to have extreme clarity on who you are serving and the outcome you deliver.No more are the days of slapping up a general weight loss program and expecting people to come flooding in.In this episode I dive into why this has to be addressed, how to go about doing this and the impacts it will have on your business.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to bu
Scaling From 100k to 500k
Scaling From 100k to 500kSeems like a big jump but when you have built the foundation which is what you are doing between starting out and hitting your first 100k, it happens a lot faster then you think.But, that doesn't come without challenges and increased awareness of the new demands on your business and more importantly yourself.The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that yo
Achieving Your First 100k in Revenue
When first starting your fitness business hitting 100k seems so far off. It can be, but not if you understand the challenges you will face and the solutions to move past them.Hitting 100k is really where you start to set the foundation for the future of your business. It isn’t about financial and time freedom….yet. Listen in as we walk through what challenges to expect in this phase of business and what solutions to make sure those challenges don’t stop your progress. The Needs Assessment:The Fr
Show Rates Unpredictable?
All the leads in the world don’t help you if they are not showing up. Managing your show rates is vital to building forward momentum as you can’t serve people if they don’t show up.In this quick tactical episode we highlight the 3 major weaknesses as well as 3 tactics to combat those weaknesses you can start implementing right away!The Needs Assessment:The Free Assessment that Gym Owners Need to Escape the Grind.Want to build a thriving Gym? Don’t know what to do next? Get the direction that you
Who Is Fitness Revolution
Who Is FRWhether you are brand new or a seasoned vet in the fitness industry, having a mentor will accelerate your growth. But, how do you know who to trust? Great question and we can not speak for others, but we will highlight a bit of our journey and how we consistently help fitness business owners win.Join us on today’s episode to learn more about who Fitness Revolution is and how we became a driving force behind successful fitness businesses today.Thanks for listening! Don't forget to leave
Client Check-ins: Increase Results and Retention
In this episode, Kelly talks to Joel Zayas and Derek Saffold, the founders and minds behind R3VIVE Fitness in Boston. This conversation dives into the innovative strategies they've implemented to grow their fitness business and get their clients better results.Joel and Derek combine their unique perspectives and experiences (they are a combo of a break dancer and combat marine!) to create a dynamic and effective introduction to their gym. This conversation focuses on their "Foundations" program
Internships: Shaping the Future of the Fitness Industry
In this insightful episode, host Kelly Berry talks with Jared Markiewicz, the owner of Functional Integrated Training in Fitchburg, WI. They discuss all things relating to internships, showcasing how internship programs shape the future of the interns, the facility and fitness industry itself.This episode is an invaluable resource for gym owners and anyone interested in the relationship between education and business in fitness. Listen in for a comprehensive view of how well-structured internshi
Personal Trainers: Double Your Income While Cutting Your Time In Half
In this episode of What's Working Now!, Izzy Libmann-McCauley, owner of IzzyFit and TruFit Personal Training, shares her unique approach to personal training, which breaks away from traditional one-on-one sessions. By training two clients simultaneously, she not only maximizes her time but also brings an added layer of community and accountability to her sessions. This model allows her to maintain high-quality service without the need to discount her rates, challenging the common belief that per
Drive Your Gym’s Growth with an Apprenticeship Program
Is this episode, Javy Caraballo, owner of EastieFit in East Boston, shares his journey from a young fitness enthusiast to a thriving gym owner of over a decade. Be sure to take notes on how Javy has perfected his unique apprenticeship program, so you too can revolutionize the way you hire, train and nurture your fitness staff. You'll learn the art of building a high-performing team that not only keeps your gym running smoothly but also fuels its growth. Plus, you'll gain insights into creating a
Digital Ads Decoded: Strategies for Success to Grow Your Gym
Kelly talks with Phil Howard and Zach Adams from 97 Display to help make the confusing world of online advertising easier to understand. They discuss why digital advertising is the furthest thing from a cookie-cutter approach and how creating a unique strategy that is suited for the business leads to success. They talk about how to choose the best placement for ads, how to know if they're working well, and how to write and design them to grab people’s attention. In this interview, you’ll get cle
The Power of “No” to Successfully Grow Your Fitness Business
Tired of the hustle? Longing for your dream fitness business? In this episode of What's Working Now, Anna Woods, the powerhouse behind sheSTRENGTH, explains her journey from perpetually saying “YES” to learning the power of “NO.” She reveals the game-changing magic of uttering that simple two-letter word. Join us as Anna takes us through her story of shifting gears, focusing on what she's truly passionate about, achieving a healthy work/life balance, and making more money.Episode Highlights:3:39
Transform Your Group Training Experience and Make Programming Fun Again
Looking for a game-changer for your group training programs? Want to make programming not only fun again but something you can delegate? In this podcast episode, fitness business owner and FR Coaching Partner, Cory Cripe (the mastermind behind Fitness Lying Down in LaCrosse, WI) shares his experience with the incredible DVRT system that has supercharged his group training experience and brought his clients unparalleled results. Episode Highlights:3:59 - How Cory got started using DVRT and The U
Effective Networking Strategies for Gym Owners
By reframing networking as an opportunity for meaningful connections rather than a series of transactional exchanges, you can unlock a world of possibilities for your fitness business growth. In this podcast episode, we talk to Pamela MacElree, the owner of Urban Athlete and an FR Success Coach about networking as a marketing strategy — but not in the way you might expect.Episode Highlights:4:53 - Pamela goes back in time 10 years to talk about how she used to approach networking6:02 - Pamela de
[ Debbie Oster ] How A Gym Owner Should Be Looking At Marketing
Marketing is an essential business function. And in this episode, Debbie Oster, Cofounder of Entrepreneur's Edge and the Fractional CMO for multiple small businesses, explains how gym owners should be looking at their marketing.As you grow and scale your fitness business it becomes more important to identify roles and put the right people in those roles. In this conversation, Debbie she breaks down exactly what a fractional CMO is and how to leverage a position like this to keep advancing your
[ Pamela MacElree ] Business Insights From An FR Success Coach
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Pamela MacElreePamela MacElree is owner and co-founder of Urban Athlete in Philadelphia, PA. Urban Athlete is a staple in its community and has created a community culture that supports both its clients and coaches while
[ Marshall Ray ] The Power of The Bottleneck Theory
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Marshall RayMarshall has been a coach for over 17 years and has a passion for helping people transform their lives through training and nutrition.Marshall has earned the credentials of CSCS (Certified Strength and Conditi
[ Alicia Streger ] The Essentials for Effective Content Marketing
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Alicia StregerAlicia Streger is a business coach and content creator who specializes in helping fitness and wellness professionals around the world systematize, streamline and scale their businesses. She is the founder of
[ Jonathan Price ] Solid Business Strategy Leads To 8x In Revenue Growth
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Jonathan PriceJonathan began his personal training career at the Pelham, AL YMCA at age 19 and has since held positions as personal trainer and Personal Training Director at both national “chain” gyms and local gyms. He c
[ Asa Ivers ] Business Insights From An FR Success Coach
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Asa IversAsa has been in the fitness industry for over 15 years. Her professional experience includes growing her own fitness business to over 350 clients with 11 staff members and selling for a 200% ROI. She also has p
[ Roger Bielicke ] Let The Market Research Guide You
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Roger BielickeRoger’s experience includes 24 years with Enterprise Rent-A-Car where he led business intelligence for their Used Car Sales division. Like he did for Enterprise, Roger created Unleash Insight so small to mid
[ Anthony Milia ] Level Up Your Digital Marketing Skill Set
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Anthony MiliaAnthony Milia owns Milia Marketing, a successful, award-winning marketing firm based in Cleveland, OH. Anthony helps Small and Medium-sized businesses get the best ROI for their marketing dollars by shedding
[ Dan Ritchie ] How To Reach The Baby Boomer Generation
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Dan RitchieDr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athlet
[ Joe Rouse ] Opening A Second Location Successfully
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Joe RouseJoe was born in New Bern, NC and moved to Wilmington when I was 5 years old. The most important aspects of his life are God and his family. He has a beautiful wife Melody and they have 2 sons and a daughter. Aide
[ Anna Iveson ] Creating Effective Lead Generation Campaigns
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Anna IvesonAnna is a competitive figure skater…turned banker…turned Facebook ads expert - with a passion for helping entrepreneurs-on-a-mission to rapidly and sustainably scale their reach, impact and profits through soci
[ Mitch Maladrino ] Creating An Omnichannel Experience
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Mitch MaladrinoMitch is an Enterprise Strategic Account Manager for Trainerize, one of the world’s leading fitness engagement platforms making fitness accessible to millions of people all over the world. In addition, Mi
[ Cory Cripe ] Stop Chasing The Shiny Object
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Cory CripeCory graduated from UW - La Crosse in 2001 with a B.S. in Exercise & Sport Science and an emphasis in Fitness with a concentration in Strength & Conditioning. He has accumulated over 20 years of professional exp
[ Dylan Martinsen ] The Right Copy Generates Life Long Clients
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Dylan MartinsenDylan is a modern renaissance man and The Genuine Copywriter. Growing up he struggled to find his own voice and what he wanted to be. He explored theater, martial arts, then creative writing. Through the pr
[ Nick Winkelman ] The Language Of Coaching
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Nick WinkelmanNick Winkelman is the head of athletic performance & science for the Irish Rugby Football Union. His primary role is to oversee the delivery and development of strength & conditioning and sports science acro
[ Sumit Seth ] Make Your Gym Easier & More Profitable With Naamly
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Sumit SethSumit is a strong believer in the power of human connections and has the ability to bring people of differing skills together to achieve a common purpose. He was a partner at a staffing firm that he contributed
[ Adam Luckey ] Click-N-Go Facebook Ads
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Adam LuckeyA little background on Adam. Adam was a gym owner for 9 years in Southern California. He really enjoyed the marketing aspect of the business and discovering ways to keep improving it. He was able to build a
[ Andrew Frezza ] Developing Rockstar Coaches
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Andrew FrezzaAndrew is the co-owner and operator of FitTown Jupiter (along with his brother), a 400-member micro-gym that does over seven-figures per year in revenue. He opened the gym in 2012 under the brand CrossFit Pa
[ Trevor Wittwer ] Building An Efficient Business With Coach Catalyst
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Trevor WittwerIn order of least importance, Trevor is an ex-professional athlete, boutique fitness facility creator, software founder, coach, dad to 2, and husband to 1.He got his feet wet in the fitness industry training
[ Anna Woods ] Forging Your Own Path In Business
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Anna WoodsAnna is truly dedicated to her clients and pushing this industry forward. She started this journey back in 2007 with SheStrength. Through her time it has taken her from being recognized as the 2017 Personal Fit
[ Dr. Lisa Lewis ] Effective Communication To Sell The Vision
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Lisa LewisDr. Lisa Lewis is a licensed psychologist and certified addictions counselor. She holds a master’s degree in clinical counseling psychology and a doctorate in counseling and sport psychology. Lisa has worked in
[ Javy Caraballo ] Thinking Outside The Marketing Box
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Javy CaraballoJavy was originally born in Puerto Rico, and was driven from the start. Since he was 16 owning a gym was on his mind, and he got that opportunity in September of 2012. At that time, he had a partner and th
[ Tony Gentilcore ] Building A Successful Facility That Fits Your Lifestyle
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Tony GentilcoreTony has been a personal trainer and strength coach since 2002. He is one of the co-founders of Cressey Sports Performance where he served as coach from 2007-2015. He now owns and operates his own personal
[ Greg Justice ] Navigating The Journey Of Life And Business
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Greg JusticeGreg Justice is a bestselling author, speaker and fitness entrepreneur. He opened AYC Health & Fitness, Kansas City’s Original Personal Training Center in 1986. Greg is the co-founder and CEO of Scriptor Publi
[ Garrett McLaughlin ] Using Webinars To Drive New Leads
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Garrett McLaughlinGarrett McLaughlin is a healthcare licensed athletic trainer, strength & conditioning coach, and certified active release techniques provider who loves helping others achieve their desired health and fit
[ Jay Croft ] Marketing To The Over 50 Demographic
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with Jay CroftJay Croft is a veteran communicator with more than three decades of experience. Jay is a former newspaper journalist who also worked in marketing and communications for some of the country’s biggest corporations.
[ Dani Almeyda ] Creating A Strong Referral Culture
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking Dani AlmeydaDani Almeyda is passionately driven to make the world a better place through introducing people to movement and hope. She believes everyone was made to move and that movement is the ultimate prescription to healt
[ Lindsay Vastola ] Becoming An Effective Leader By Raising Your EQ
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking Lindsay VastolaBlending her extensive service industry experience in both corporate management and fitness entrepreneurship, Lindsay Vastola energizes success-driven professionals with her out-of-the-box presentations, creativ
[ David Crump & Joe Drake ] Developing High Quality Trainers
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.Today I have the pleasure of speaking with David Crump and Joe DrakeDavid Crump is a personal trainer, industry-recognized speaker, fitness business strategist, and the COO of Axiom Fitness Academy, one of the premier personal training schools in the United States
[ Dean Carlson ] Financial Fitness! Make Every Dollar Work For You.
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today.On this episode, I spoke with Dean Carlson. Dean believes that health & fitness professionals and gym owners do some of the most important work in the world, and deserve to make a great living doing what they love. Having scaled and sold one training gym in a se
[ Mark Greenwood ] Building A Successful Fitness Business Through Life Transitions
Welcome to today’s episode, I’m your host Justin Hanover, Success Coach with Fitness Revolution. Before we dive in and bring on today’s guest, I wanted to share a little about what you can expect to hear and who we have joining us today.On this episode, I spoke with Mark Greenwood who is the owner of Ultimate Wellness. Mark is recognized as one of the leading medical fitness professionals in the Philadelphia area. His mission is to make the world a better place one healthy lifestyle at a time. H
Fitness Business Freedom Launch
Hey there!Welcome to the Fitness Business Freedom show! I am your host, Justin Hanover. I recorded this quick but important episode to give you some insight as to what you can expect to be coming your way.We have tons of value packed episodes coming out weekly discussing what is working now as well as specific topics from guest experts. So, be sure to hit subscribe and get ready to finally learn the answers to your biggest questions.Dedicated to your success!About Fitness Revolution:Fitness Re