TRADIE SUCCESS

TRADIE SUCCESS

Annette Welsford

Tradie Success is a free podcast for owners of quality trade businesses. You will find many great tips and interviews covering all sorts of topics such as marketing, websites, customer service, referrals, cashflow, gadgets and more. Our aim is to give you the essential elements required for success in your trade business.

28 – How to Substantially Grow Revenue and Profit

28 – How to Substantially Grow Revenue and Profit

Today’s guest, Kevin Hargraves, has been a successful business owner for 40+ years.  He has bought many struggling businesses, with the objective of turning them round.  In each case he transformed the o

Nov 23, 2023 • 20:55

27 – Exploring the Digital Marketing Ecosystem

27 – Exploring the Digital Marketing Ecosystem

In today's Tradie Success podcast, I sat down with Karen Hall, founder of Reputation by Design, and talked about the digital marketing ecosystem. We chat about what a digital marketing eco system is, and

May 18, 2023 • 24:34

26 – How to Win Awards and Influence Judges

26 – How to Win Awards and Influence Judges

Picture this: You're standing in a room filled with your industry peers, holding a shiny trophy. The crowd erupts in applause, and you have a huge grin from ear to ear.  That moment of recognition and ac

May 16, 2023 • 24:44

25 – The Power of Storytelling

25 – The Power of Storytelling

Never underestimate the value of storytelling. The act of swapping stories and experiences with those around us, is universal. It’s not only done for the sake of entertainment, but also for education, ma

Jul 25, 2022 • 34:59

24 – How to Improve Quoting and Win More Work

24 – How to Improve Quoting and Win More Work

Whether you’ve just started out in your new trade business, or you’ve been at it for awhile and you’re on a mission to grow, take a moment to listen to these great tips on pricing, quoting and selling. S

Jan 18, 2022 • 33:45

23 – A Great Tale of Fast Business Growth

23 – A Great Tale of Fast Business Growth

This has to be one of the most valuable and interesting business books I’ve ever read. It’s based on a true story - which the author experienced (and is one of the characters in the book) and follows “JJ

Oct 15, 2021 • 42:14

22 – How to Win Tenders

22 – How to Win Tenders

I recently sat down with Jason Cooney from The Tender Team, a tender and bid writing extraordinaire. He and his team have a huge 85% win rate when helping their clients bid for council contracts in their

Dec 3, 2020 • 29:09

21 – Profit First for Tradies – Interview with Author Katie Marshall

21 – Profit First for Tradies – Interview with Author Katie Marshall

On the surface, everything looks great. Your team is happy. Your customers are happy. You’re happy. But underneath, you are struggling to pay wages and bills on time – let alone take your own wages and make a profit. Sound familiar? You’re not alone. So many trade businesses – so many businesses in general – […] The post 21 – Profit First for Tradies – Interview with Author Katie Marshall appeared first on TRADIE SUCCESS.

Aug 31, 2020 • 0:20

21 – Profit First for Tradies – Interview with Author Katie Marshall

21 – Profit First for Tradies – Interview with Author Katie Marshall

On the surface, everything looks great. Your team is happy. Your customers are happy. You’re happy. But underneath, you are struggling to pay wages and bills on time – let alone take your own wages and m

Aug 31, 2020 • 20:41

20 – Successful Tradie Interview – Kendrick Myers

20 – Successful Tradie Interview – Kendrick Myers

What does being a successful tradie mean to you? Maybe earning a reliable cash flow. Maybe working alongside a tight-knit team you can rely on. Or maybe, success means spending less time on the tools and more with friends and family. Well, I recently had the pleasure of chatting with one such successful tradie – […] The post 20 – Successful Tradie Interview – Kendrick Myers appeared first on TRADIE SUCCESS.

Aug 2, 2018 • 0:31

20 – Successful Tradie Interview – Kendrick Myers

20 – Successful Tradie Interview – Kendrick Myers

What does being a successful tradie mean to you? Maybe earning a reliable cash flow. Maybe working alongside a tight-knit team you can rely on. Or maybe, success means spending less time on the tools and

Aug 2, 2018 • 31:32

19 – How to Get Your Local Business Ranking on Page 1 of Google

19 – How to Get Your Local Business Ranking on Page 1 of Google

Ever heard of "Google My Business"? Maybe you have. Maybe you claimed your listing six months ago and haven’t thought about it since. Or maybe you haven’t at all. Either way, if you run a local business

Aug 28, 2017 • 38:59

19 – How to Get Your Local Business Ranking on Page 1 of Google

19 – How to Get Your Local Business Ranking on Page 1 of Google

Ever heard of “Google My Business”? Maybe you have. Maybe you claimed your listing six months ago and haven’t thought about it since. Or maybe you haven’t at all. Either way, if you run a local business with or without a physical shopfront, having an up-to-date, fully optimised Google My Business listing is an absolute […] The post 19 – How to Get Your Local Business Ranking on Page 1 of Google appeared first on TRADIE SUCCESS.

Aug 28, 2017 • 0:38

18 – How to be a Cash Rich Business

18 – How to be a Cash Rich Business

Let’s talk money management. It’s essential to running your business and staying afloat. An alarming 90% of small businesses that go broke, go broke because of cashflow according to Australian Small Business and Family Enterprise Ombudsman Kate Carnell. We need a steady flow of cash to pay for contractors, wages, materials and expenses, not to […] The post 18 – How to be a Cash Rich Business appeared first on TRADIE SUCCESS.

May 22, 2017 • 0:48

18 – How to be a Cash Rich Business

18 – How to be a Cash Rich Business

Let’s talk money management. It’s essential to running your business and staying afloat. An alarming 90% of small businesses that go broke, go broke because of cashflow according to Australian Small Busi

May 22, 2017 • 48:33

17 – Working on the Right Areas of Your Business

17 – Working on the Right Areas of Your Business

As you know firsthand, business owners are very busy. But what exactly are you busy doing? Are you spending the bulk of your hours working IN your trade business, and not finding time to work ON the important things that will help you grow your customer base and increase the size of your business? These […] The post 17 – Working on the Right Areas of Your Business appeared first on TRADIE SUCCESS.

May 9, 2017 • 0:30

17 – Working on the Right Areas of Your Business

17 – Working on the Right Areas of Your Business

As you know firsthand, business owners are very busy. But what exactly are you busy doing? Are you spending the bulk of your hours working IN your trade business, and not finding time to work ON the impo

May 9, 2017 • 30:17

16 – How to Make More Money by Increasing the Love

16 – How to Make More Money by Increasing the Love

Are you spending all your marketing dollars and time tweaking your website, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and F

Mar 31, 2016 • 19:29

16 – How to Make More Money by Increasing the Love

16 – How to Make More Money by Increasing the Love

Are you spending all your marketing dollars and time tweaking your website, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising?. Of course online marketing is crucial to your future viability.  There’s no doubt about that. But it can become so all-consuming, […] The post 16 – How to Make More Money by Increasing the Love appeared first on TRADIE SUCCESS.

Mar 31, 2016 • 0:19

15 – Tradies Cash Flow: How to Get Your Trade Business Sorted For Christmas

15 – Tradies Cash Flow: How to Get Your Trade Business Sorted For Christmas

Today we’re talking about money. We all need it – bit like oxygen or food or water really. But funnily enough so many business owners ignore it and hope it will sort itself out, and when it’s in short supply they panic. The trick is to keep a steady flow of it coming in to […] The post 15 – Tradies Cash Flow: How to Get Your Trade Business Sorted For Christmas appeared first on TRADIE SUCCESS.

Dec 7, 2015 • 0:26

15 – Tradies Cash Flow: How to Get Your Trade Business Sorted For Christmas

15 – Tradies Cash Flow: How to Get Your Trade Business Sorted For Christmas

Today we’re talking about money. We all need it – bit like oxygen or food or water really. But funnily enough so many business owners ignore it and hope it will sort itself out, and when it’s in short su

Dec 7, 2015 • 26:04

14 – Getting the Most from Your Team

14 – Getting the Most from Your Team

Today’s podcast is a little different. We’re not going to be talking about you, your business, or your product. We’re going to focus on your staff. You probably know by now that if you want to grow your business, you can’t do it on your own. You need a skilled, reliable, and happy team behind […] The post 14 – Getting the Most from Your Team appeared first on TRADIE SUCCESS.

Nov 26, 2015 • 0:32

14 – Getting the Most from Your Team

14 – Getting the Most from Your Team

Today’s podcast is a little different. We’re not going to be talking about you, your business, or your product. We’re going to focus on your staff. You probably know by now that if you want to grow your

Nov 26, 2015 • 32:06

13 – Why You Need a Blog, and How to Create Blogposts

13 – Why You Need a Blog, and How to Create Blogposts

Welcome back to the Tradie Success podcast. Today I’m going to address a question I get asked all the time: why do I need a blog on my trade business website? Listen in as I reveal the top three reasons every trade business should have a blog, and give you helpful, detailed information on what […] The post 13 – Why You Need a Blog, and How to Create Blogposts appeared first on TRADIE SUCCESS.

Oct 14, 2015 • 0:30

13 – Why You Need a Blog, and How to Create Blogposts

13 – Why You Need a Blog, and How to Create Blogposts

Welcome back to the Tradie Success podcast. Today I’m going to address a question I get asked all the time: why do I need a blog on my trade business website? Listen in as I reveal the top three reasons

Oct 14, 2015 • 30:16

12 – Run Your Business From Your Pocket

12 – Run Your Business From Your Pocket

On this episode of Tradie Success, we’re joined by Clinton Cowin from TradiePad. He’s going to talk us through how to systemise your trade business using technology to save you and your team time. Clinton is not only an IT whizz, but also a tradie, so he knows exactly what trade businesses need. Stay tuned […] The post 12 – Run Your Business From Your Pocket appeared first on TRADIE SUCCESS.

Sep 18, 2015 • 0:46

12 – Run Your Business From Your Pocket

12 – Run Your Business From Your Pocket

Clinton Cowin CEO, TradiePad On this episode of Tradie Success, we’re joined by Clinton Cowin from TradiePad. He’s going to talk us through how to systemise your trade business using technology to save y

Sep 18, 2015 • 46:31

11 – Sustainable Profit Strategy

11 – Sustainable Profit Strategy

Greg Aleckson Welcome back to Tradie Success. Today we are discussing business strategy with Greg Aleckson, an experienced and talented business coach. He’s going to give us an informative overview of what it m

Sep 8, 2015 • 42:22

11 – Sustainable Profit Strategy

11 – Sustainable Profit Strategy

Welcome back to Tradie Success. Today we are discussing business strategy with Greg Aleckson, an experienced and talented business coach. He’s going to give us an informative overview of what it means to create and implement a sustainable and profitable business strategy. From managing finance to focusing on your core business, Greg’s advice is relevant […] The post 11 – Sustainable Profit Strategy appeared first on TRADIE SUCCESS.

Sep 8, 2015 • 0:42

10 – Tips for Managing Technology

10 – Tips for Managing Technology

Our guest, Tom Freer,Director of Wyntec In this episode of Tradie Success we’re joined by Tom Freer, computer expert and director of IT company, Wyntec. Tom is going to help us tackle technology use in t

Aug 24, 2015 • 33:34

10 – Tips for Managing Technology

10 – Tips for Managing Technology

In this episode of Tradie Success we’re joined by Tom Freer, computer expert and director of IT company, Wyntec. Tom is going to help us tackle technology use in trade businesses, from choosing the right devices, to implementing a technology strategy that no only helps grow your business, but protects your business from security threats. […] The post 10 – Tips for Managing Technology appeared first on TRADIE SUCCESS.

Aug 24, 2015 • 0:33

9 – Construction Law: Legal Tips for Tradies

9 – Construction Law: Legal Tips for Tradies

In this episode of Tradie Success, we are joined by Fionna Aitchison Reid, Principal Solicitor/Director of Aitchison Reid, Building and Construction Lawyers. We’re going to nut out the importance of your trade business’s legal contract. Fionna will discuss why tradies need a lawyer, how tradies can avoid disputes, and why having and understanding your contract […] The post 9 – Construction Law: Legal Tips for Tradies appeared first on TRADIE SUCCESS.

Jul 6, 2015 • 0:37

9 – Construction Law: Legal Tips for Tradies

9 – Construction Law: Legal Tips for Tradies

In this episode of Tradie Success, we are joined by Fionna Aitchison Reid, Principal Solicitor/Director of Aitchison Reid, Building and Construction Lawyers. We’re going to nut out the importance

Jul 6, 2015 • 37:25

8 – The Impression You Make

8 – The Impression You Make

In this episode of Tradie Success, we’re going to talk about your brand. By that, we don’t just mean your logo or the colours you use. It’s your values, your beliefs, and your first impression. First impressions count. They tell customers whether or not they can trust you, and a daggy T-Shirt and ripped jeans […] The post 8 – The Impression You Make appeared first on TRADIE SUCCESS.

Apr 28, 2015 • 0:20

8 – The Impression You Make

8 – The Impression You Make

Apr 28, 2015 • 20:29

7 – 30 Criteria For a Great Website

7 – 30 Criteria For a Great Website

Apr 9, 2015 • 30:32

7 – 30 Criteria For a Great Website

7 – 30 Criteria For a Great Website

In this episode of Tradie Success, we’re going to look at something I am really passionate about – great websites. I’ve just launched a new ebook called 30 Criteria for a Great Website, and I’d like to share 10 of these criteria with you today. We’re going to look at how you can improve your […] The post 7 – 30 Criteria For a Great Website appeared first on TRADIE SUCCESS.

Apr 9, 2015 • 0:30

6 – How LinkedIn Can Help Grow Your Trade Business

6 – How LinkedIn Can Help Grow Your Trade Business

Mar 10, 2015 • 15:49

6 – How LinkedIn Can Help Grow Your Trade Business

6 – How LinkedIn Can Help Grow Your Trade Business

In this Tradie Success podcast, we will discuss the world’s largest professional social networking website – LinkedIn. There are so many ways you can use LinkedIn to grow your trade business, and in this podcast I’ll let you in on five ways to get started. From creating a personal profile, to participating in group discussions, […] The post 6 – How LinkedIn Can Help Grow Your Trade Business appeared first on TRADIE SUCCESS.

Mar 10, 2015 • 0:15

5 – 10 Great Tips for Tendering

5 – 10 Great Tips for Tendering

Wish you could win more commercial work via construction tenders? In today’s Tradie Success podcast, we will be focusing on how you can get more business through tendering. First, we have some feedback from a listener. Then, we will be joined by special guest Chris Dennis of Win-Win Tendering. She will be giving us expert […] The post 5 – 10 Great Tips for Tendering appeared first on TRADIE SUCCESS.

Feb 12, 2015 • 0:23

5 – 10 Great Tips for Tendering

5 – 10 Great Tips for Tendering

[powerpress] Wish you could win more commercial work via construction tenders? In today’s Tradie Success podcast, we will be focusing on how you can get more business through tendering. First, we have some feedback from a listener. Then, we will be joined by special guest Chris Dennis of Win-Win Tendering. She will be giving us expert . . . The post 5 – 10 Great Tips for Tendering appeared first on TRADIE SUCCESS.

Feb 12, 2015 • 23:27

4 – Learn from your competitors

4 – Learn from your competitors

[powerpress] In this Tradie Success podcast, you will discover how to identify your competitors and undertake competitive research so you can differentiate your business and identify new opportunities. We will examine how to analyse their strengths and weaknesses in order to discover gaps in the marketplace and new opportunities for your business. Finally, we will discuss . . . The post 4 – Learn from your competitors appeared first on TRADIE SUCCESS.

Jan 12, 2015 • 19:04

4 – Learn from your competitors

4 – Learn from your competitors

In this Tradie Success podcast, you will discover how to identify your competitors and undertake competitive research so you can differentiate your business and identify new opportunities. We will examine how to analyse their strengths and weaknesses in order to discover gaps in the marketplace and new opportunities for your business. Finally, we will discuss […] The post 4 – Learn from your competitors appeared first on TRADIE SUCCESS.

Jan 12, 2015 • 0:19

3 – How to manage your digital footprint

3 – How to manage your digital footprint

Hi, I’m Annette Welsford, champion of hard working honest tradies. Today in the Tradie Success Podcast we are going to look at the positive and negative implications of your digital footprint. Your digital footprint refers to mentions of your business name online. Find out how to use your digital footprint to effectively market your business, […] The post 3 – How to manage your digital footprint appeared first on TRADIE SUCCESS.

Nov 28, 2014 • 0:17

3 – How to manage your digital footprint

3 – How to manage your digital footprint

[powerpress] Hi, I’m Annette Welsford, champion of hard working honest tradies. Today in the Tradie Success Podcast we are going to look at the positive and negative implications of your digital footprint. Your digital footprint refers to mentions of your business name online. Find out how to use your digital footprint to effectively market your business, and . . . The post 3 – How to manage your digital footprint appeared first on TRADIE SUCCESS.

Nov 28, 2014 • 17:27

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