Strategy for Creatives - Business Minus the Bullshit: Business Tips for Creative Entrepreneurs
Sasha | Business Strategist for Creative Women
Welcome to Strategy for Creatives: Business minus the bullshit. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your business. Join me every other Tuesday as I share business strategy lessons that will help you get organi...
Mastering Email Marketing: Essential Strategies Beyond Social Media for Business Growth
Welcome back to Strategy for Creatives: Business Minus the Bullshit! In this replay episode, originally aired on December 14, 2021, your host, Sasha dives deep into the world of email marketing. If you're a female-led business looking to grow authentically and meaningfully, this episode is for you. Episode Highlights: Introduction to Email Marketing: Why email lists are essential for your business growth, even before you have a website. Backup for Social Media: How email lists serve as a rel
Jul 16, 2024 • 22:37
Maximize Your Marketing: Why Every Business Needs a Blog
In this replay episode of "Strategy for Creatives: Business Minus the Bullshit," Sasha delves into the essential topic of blogging for businesses. Originally aired in December 2021, this episode provides timeless insights into why every business should incorporate blogging into their marketing strategy. With the increasing unreliability of social media platforms, Sasha emphasizes the importance of owning your content and building a robust online presence through blogging. Key Takeaways: Diversi
Jul 10, 2024 • 21:22
Business Strategist vs. Business Coach: Key Differences and When to Hire Each
Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our foundational episodes, originally aired on October 19, 2021. In this episode, Sasha delves into the differences between a business strategist and a business coach. Learn when to hire each, what to expect from their services, and how they can help elevate your business. Whether you're starting out, pivoting, or looking to overcome specific challenges, understanding the distinct roles of a strategis
Jul 2, 2024 • 26:53
5 Common Marketing Mistakes to Avoid and Boost Your Business Growth
Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our most popular episodes, originally aired on September 20, 2022. In this episode, Sasha examines the common marketing mistakes that many business owners make and provides actionable advice on how to avoid them. Tune in to learn how to streamline your marketing strategy, save time, and convert potential clients into paying customers. Highlights: [02:21] - The importance of focusing on self-care as
Jun 25, 2024 • 22:00
Decoding PR and Marketing with Lauren Cockrell: Insights, Strategies, and Tools for Business Growth (Repeat EP 43 Oct 28, 2022)
Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell, President of Kwedar & Co., a PR & marketing firm. She's here to demystify the world of PR and marketing for us. These two are like the yin and yang of business functions - different yet crucially connected. And
Aug 1, 2023 • 29:27
Business Breakthroughs: Strategies and Tools in the Age of AI (Repeat EP 60 March 28, 2023)
What if you could harness the power of artificial intelligence to skyrocket your business and stay ahead of the curve in your industry? Today's episode offers a deep dive into the transformative impact of AI and emerging technologies on business operations and shares insights into how you can tap into these advancements. We unfold the dynamics of industry trends and discuss strategies to enhance your time management and marketing efforts and the promising capabilities of chatbots and exciting to
Jul 25, 2023 • 27:49
Mastering the Art of Strategic Content Creation (Repeat EP 36 July 12, 2022)
Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership content, sales-centric content, and culture content, and how these four pillars interplay to create a transformative impact on your audience and brand.I'
Jul 18, 2023 • 13:44
The Silent Pillars of Business Success: Boundaries and Systems (Repeat EP 38 Aug. 9, 2022)
Imagine running your business like a well-oiled machine, where your time and energy are respected, and your boundaries are upheld. In this episode, I'm unveiling the power of setting business boundaries and the transformative impact it can have on your success and sanity. Rooted in personal experiences and struggles, this episode is brimming with valuable tips to safeguard your mental health while achieving entrepreneurial growth.Peel back the layers of your daily routine and let's implement sys
Jul 11, 2023 • 22:54
Crafting Powerful Social Media Content: Connecting with Your Audience and Mastering Business Seasons with Mandy Emerson (of The Fierce Social Podcast)
Are you struggling to create social media content that truly connects with your audience? Join me for a candid conversation with Mandy Emerson, founder of the Fierce Social Society and host of the Fierce Social Podcast, as we delve into the art of crafting powerful messaging that resonates with your target market and evokes emotion. We also explore the different seasons of business and how to create content that serves your audience for maximum impact. Learn the importance of maintenance season,
Jun 20, 2023 • 32:55
Leading with Purpose: Strategies for Success and Fulfillment in Business with Catherine McCourt (of Fearless Future with Catherine McCourt)
Discover how aligning your purpose in business can lead to greater success and fulfillment in our insightful conversation with transformational life and business coach, Catherine McCourt. Together, we explore the importance of having a purpose-driven business, finding the right balance between self-care and work, and building stronger connections with your customers.Catherine emphasizes the power of staying in your flow and leveraging the areas where you are most aligned with your purpose. We al
Jun 6, 2023 • 35:18
Transformative Sales Strategies: The Power of Personal Connection
In this engaging episode of "Strategy for Creatives: Business Minus the Bullshit," I welcomed Kathy Walterhouse, one of the Top 20 Business Coaches to watch by Disrupter Magazine with an impressive track record in corporate sales. During our candid conversation, Kathy discusses the critical importance of reframing the sales process. She dives into her experiences and shares strategies for moving from conventional, transactional sales methods to a more customer-centric, relationship-oriented appr
May 30, 2023 • 37:26
Artistry in Entrepreneurship: Building a Creative Business
In this enlightening episode of the "Strategy for Creatives: Business Minus the Bullshit" podcast, I welcomed a special guest - Jessica Conoley. A writer, coach, speaker, and founder of The Creative’s Apprentice, Jessica brings a unique perspective to the intersection of creativity and business.Dive deep with us as we unravel the mystery behind energy management in our business lives. Jessica shares her wisdom about recognizing which tasks in your business are energy-generating, energy-neutral,
May 23, 2023 • 34:22
Creating a Homepage that Converts
Your homepage is your virtual storefront, and its ability to capture attention and drive conversions is critical to your success. In this episode, I'm diving into the art of creating a homepage that converts and offering insights and actionable strategies to help you maximize your website's potential. There's a lot to cover in this episode! I'm discussing effective methods for identifying your audience's pain points and needs, allowing you to craft messaging that resonates with them on a deep le
May 16, 2023 • 40:51
Boosting Your Business with Book Writing
According to a survey by the Content Marketing Institute, 81% of business-to-business (B2B) marketers in North America use eBooks as a content marketing tactic. This suggests that eBooks are becoming increasingly popular among businesses as a way to connect with their audience and establish thought leadership. Have you ever thought about writing a book for your business? I'll be honest and say I sure didn't before this episode! In this episode, I'm talking to Megs Thompson, a professional work-t
May 9, 2023 • 31:58
The Business Owner's Guide to Copy Editing vs. Copywriting
Did you know that there's a difference between a copywriter and a copy editor? In this episode, I had a conversation with Jasmine "Jae Herman", a strategic brand and marketing consultant and a copy editor with over 20 years of digital marketing experience. We talked about the difference between a copywriter and a copy editor and how a copy editor can add value to your business.Jasmine "Jae" Hermann has helped hundreds of small businesses, authors, entertainers, and nonprofit organizations create
May 2, 2023 • 31:03
Mastering Client Onboarding: Keys to Seamless Satisfaction and Retention
The way that you onboard clients into your business can dramatically change how they experience working with you. In this episode, I'm exploring the critical topic of client onboarding and how it can make or break your business. I delve into the key elements of effective client onboarding, including understanding client needs and goals, clear communication and expectations, timely delivery of services, setting up feedback loops, and building strong relationships and trust. I also discuss how to
Apr 25, 2023 • 31:12
Using Facebook Groups to Grow Your Business
It's been a goal of mine to grow the Strategy for Creatives Facebook group for the past two years. Facebook groups can be a powerful tool for connecting with like-minded people and turning them into clients. To help me explore this topic further, I invited Kim Dang, the founder, and CEO of Group Convert software, to share her expertise on how to collect emails from Facebook groups and monetize them effectively. Kim shared tips for turning dead groups into thriving ones and how to convert potent
Apr 18, 2023 • 28:29
Taking the Leap Into Full-Time Entrepreneurship
In this episode I'm chatting with Dorothy Kolb, an operations and finance executive that made the transition from corporate life to running her business full-time. We know that making that leap can be scary! Dorothy talks about how she became an entrepreneur due to necessity when she was laid off and wanted to spend more time with her children. We're talking everything from how to figure out how much you should have in the bank to the importance of educating oneself, seeking legal advice, and jo
Apr 11, 2023 • 26:34
Aligning Business with Mindset
Do you want to build a successful business that aligns with your mindset and values? It can be hard to reconcile what we hold close to our hearts with that bottom line in business. In this episode, I'm talking with Courtney Lorenz, the founder of Northern Michigan's first kombucha tea brewery, about how she built an intentional business aligned with her mindset and values. As a certified Culinarian, Reiki Master, certified meditation facilitator, and NASM nutritionist, Courtney provides valuab
Apr 4, 2023 • 28:42
Utilizing AI Technology in Your Business
As a business owner, staying ahead of industry trends is crucial to success. In this podcast, I'm talking about the impact of AI creative businesses and how embracing new technologies and tools can help you stay competitive. I'm jumping into specific examples of AI tools, including ChatGPT, AI art tools, and predictive analytics, and discussing how they can improve business efficiency and help you provide better service to clients. By understanding AI trends, embracing new AI technologies, and a
Mar 28, 2023 • 27:49
How to Be an Authority in Your Niche
The best way to grow your business is by establishing yourself as the expert in your niche. When you become the person people seek out for your knowledge, it becomes easier to turn them into clients. But how do you actually go about showing off your expertise and positioning yourself as an authority in your niche - especially when there may be a lot of other people doing what you do? In this episode, I'm breaking down how to build up your authority with Growth Architect, Beate Chelette.Beate Ch
Mar 21, 2023 • 28:03
Creating a Sustainable Social Media Strategy
If social media is the bain of your existence, I'm right there with you! Figuring out what to create, when to post, and what to measure seems like a never-ending guessing wheel of what might work. In this episode, I'm chatting with Social Media Strategist and owner of Next Step Social Communications, Katie Brinkley about how to create a social media strategy that won't leave you feeling burnt out! Katie Brinkley is the owner and Social Media Strategist at Next Step Social Communications, a socia
Mar 14, 2023 • 32:37
Marketing Through A Recession
Late last year we heard talks about whether the economy was headed into a recession. While it looks like most of those fears went away, the economy is still on shaky grounds. This is why it's important to consider what your business can manage if the economy takes a downturn. Marketing is traditionally one of the first things that get scaled back when entering a recession, but for most online businesses, it's exactly the wrong time to be doing that! In this episode, I'm chatting with marketing
Mar 7, 2023 • 24:08
Shifting Your Relationship with Fear
Running a business can be scary. Especially when we don't have anyone around us that has done it before. Fear often stops us from doing things in our businesses that can be transformative. But reconciling that fear while still pushing ourselves into new territory, is often what we need to do in order to see big changes in our business. In this episode, I'm chatting with success strategist Linda Perry about how to shift our relationship with the fear we have when running a business and how to use
Feb 28, 2023 • 26:51
What You Should Be Measuring In Your Business
Your business' financials tell a much bigger story than you probably realize. But you have to make sure you're capturing the correct data first. Figuring out what we should be measuring in our business (because it's more than just income and expenses) can help us find out which of our services has the most significant profit margin, how much we're really earning, and so much more. In this episode, I'm chatting with Profit Advisor Heather Zeitzwolfe about all the things that matter when it comes
Feb 21, 2023 • 28:35
Building a Community with Like Minded Collective
One of the tenets of my own business is that you should find your people and create genuine connections. I'm a big believer in community building (that's why I have the Strategy for Creatives Facebook group!). Much of our business's success relies on who we know and the community we have around us. In this episode, I'm chatting with Inbal Claudio, founder of Like Minded Collective, on her journey building a social media platform to foster community among women business owners and what it was lik
Feb 14, 2023 • 29:21
Why Video Marketing Matters
If you've been a listener for a while then you already know I have a love-hate relationship when it comes to showing up on video. The idea of dancing in a Reel or creating a video podcast just seems like SO MUCH WORK! But...I also know that video isn't going anywhere and that it should be an integral part of a successful business marketing strategy. In this episode, I'm chatting with India Brown, a video marketing specialist, about all the reasons why video matters when it comes to up-leveling y
Feb 7, 2023 • 22:37
Creating an Impactful Brand through Branding
Branding is so much more than a nice logo and a pretty typeface. Your brand encompasses everything your business stands for and how it shows up in the industry you're a part of. In this episode, I'm talking with Tristan Thibodeau - “The Rebel Brand Strategist”, to learn more about what differentiates a brand from others and how to create a brand that stands with a purpose. Tristan Thibodeau is the Founder of Wild Womn Haus where she and her team provide brand strategy and design services for en
Jan 31, 2023 • 28:57
Healthcare for the Entreprenur
When it comes to going full-time in your business, one of the scariest things (at least in the US) can be figuring out where to get health insurance. Because healthcare (for now, at least) is tied to employment, going full-time in business means navigating the often hard-to-understand world of insurance - or even forgoing it entirely and hoping for the best. In this episode, I'm talking to Dr. Noor of Noor healthcare about navigating the world of health insurance as an entrepreneur. Dr. Noor is
Jan 24, 2023 • 22:45
How Your Personality Affects Your Business
Have you ever wondered if the way you are affects how you run your business? Of course it does! Our personalities affect everything we do, including how we show up in our businesses. But, learning more about your own personality can actually help you dial into ways to use your traits for success. In this episode, I'm talking with Chief Fairy Brandmother, Naomi Gora about how to use your personality to better run and grow your business. Described by some as ‘Eat Pray Love Meets Mad Men’, (and ‘T
Jan 17, 2023 • 28:18
Keys to Scaling Your Business
This is the year we scale our businesses! I'm on the scaling journey too so I wanted to have a conversation with someone who has scaled their own business successfully to find out the keys to effectively scale. In this episode I'm talking with Jan Cavelle, ex entrepreneur, author, and writer on starts ups, scale ups, and together we're breaking down the key things that actually help your business grow. Jan is a semi-retired entrepreneur from the UK who has a few decades of running micro and sma
Jan 10, 2023 • 24:11
Business Finances for the New Year
Let 2023 be the year we finally get our business money right! I get it. It's hard to figure out how you should be managing your money when it comes to your business. But knowing your financials can give you so much insight into how you can better equip your business for success. In this episode, I'm joined by Michelle Mitchell, owner of Mitchell Consulting, to talk about the dos and don't of getting your business finances ready for the new year. Michelle is an expert in all things business, fina
Dec 27, 2022 • 21:52
Building Customer Loyalty Through the Customer Experience
Statistically speaking, it can cost five times more to get a new client than to retain an existing customer. When we can keep existing clients in our business (even just by 5%) profits can increase up to 95% for some businesses! It's easier to sell to our existing clients too. The success rate of selling to a client you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.* In this episode, I'm joined by Mané Bailey-Sargsyan to have a conversation about ways we c
Dec 13, 2022 • 30:34
Does Your Business Need E-Commerce?
When you think of e-commerce, you're probably picturing something like Amazon. If you're not selling products, you might not even think e-commerce is something you need. But even for us service-based businesses, having an e-commerce piece on our websites to sell things like digital downloads or occasional product offerings can help diversify where our income is coming from and boost our overall sales. In this episode, I'm talking with Kathryn Smith, an e-commerce expert, on how e-commerce can h
Nov 29, 2022 • 25:21
Diversifying Your Income Streams & Blogging as a Business
Back in the early 2000s blogging was a whole business and those that jumped in early were able to make good money. Nowadays while blogging is a good business practice in general, it can be a challenge to make a sustainable income from blogging. Many times, blogging is only one piece of a business's income stream. In this episode, I'm talking with guest Sadie Smiley about how to be successful in blogging and how to create different income streams to help boost your business. Sadie is the found
Nov 15, 2022 • 28:55
Three Steps to Building Your Email List
Email is still King (or Queen) when it comes to marketing. Yes, social media should play a part in your marketing game plan, but if you're not building and utilizing an email list, you're doing your business a major disservice. In this episode, I'm talking to Kendra Swalls, owner of Girl Means Business, about how to grow an email list and why it still matters that you have one. Kendra is a mom of 2, a photographer, and an educator. In 2012 she started her first business, Paisley Layne Photograph
Nov 1, 2022 • 30:04
Growing Your Business with PR
Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell, President of Kwedar & Co., a PR & marketing firm, about how you can integrate PR into your business and the easy steps you can take to use PR to help grow your business. Lauren is President of Kwedar & Co., a P
Oct 18, 2022 • 28:12
User Generated Content and the Value of Your Website
Did you know that you can have other people create content for you for free?! You probably haven't heard of user-generated content, but it's one of the best ways to have others market your business and give you content for your website and social media. In this episode, I'm talking to Lorraine Ball, founder of the Digital Toolbox Community, about why your website is way more valuable than your social media and how user-generated content can help you market your business through the words of oth
Oct 4, 2022 • 21:35
5 Marketing Mistakes to Avoid
Trying to figure out the right marketing strategy can be a challenge for even the most seasoned business owner. How do you know what platforms you need to be on? Is it worth it to invest in a website? Are you even speaking to your target audience? I've worked with many clients who struggle with how to market their businesses effectively. In this episode, I'm discussing five marketing mistakes you're probably making, and what you should be doing instead. Episode TranscriptPart of the Boundless Au
Sep 20, 2022 • 21:12
Is it Time for a Social Media Manager
Social media is one of the biggest ways to market your business. But it's an ever-changing thing that can be hard to keep up with and even hard to figure out if it's working for you. One of the best investments you can make for your business is hiring a social media manager. Social media managers are specialists in getting your social media to work for your business and turning followers into paid clients and customers. In this episode, I'm talking about how to know whether it's time to hire out
Sep 6, 2022 • 17:43
Four Roles You Need to Make Time For
When it comes to running a business, most of us think that we need to put most of our time into client work. But that's simply not true. You actually need to balance your time between client work and all those other things that make running a business happen. In this episode, I'm sharing four roles you need to make time for in your business and how as you grow, client time becomes less than you think. Episode TranscriptPart of the Boundless Audio Podcast Network Go to https://betterhelp.co
Aug 23, 2022 • 17:42
Protecting Your Business Boundaries
Y'all know I'm a big believer in practicing self-care even in our businesses. Protecting our boundaries is just as important in our business life as it is in our home life. If we aren't practicing good self-care, we're more likely to be stressed, overwhelmed, and burnt out in our business. In this episode, I'm giving tips on 3 systems you can set up in your business that help protect your time and energy! Episode TranscriptPart of the Boundless Audio Podcast Network Go to https://betterhelp
Aug 9, 2022 • 22:54
Are You Making These Pricing Mistakes?
Pricing is often an uncomfortable subject for women in business, especially women who create businesses they are passionate about. When you pour your heart, soul, and time into building a business, attaching a price feels like an emotional decision. It's not. Pricing has nothing to do with emotion and everything to do with business strategy. If you want to make an income from your business pricing is paramount. We need to separate your heart and your self-worth from the business you create. In t
Jul 26, 2022 • 17:21
How to Develop a Content Strategy
Creating content is more than just pretty images, call-to-actions, and SEO words for Google rankings. A cohesive content strategy means you're utilizing content pillars and creating content that is building brand awareness, positioning you as an expert, and celebrating business wins, all while selling your product or service. In this episode, I'm discussing the four content categories you need for a cohesive content strategy and how to get started building a content strategy that converts. Epi
Jul 12, 2022 • 13:44
Branding as a Business Strategy
I don't talk too often about the visual aspects of our businesses but branding can play a HUGE role in how our business is perceived. It's so important to make sure that your branding is connected to your overall business strategy so that it isn't working against the goals you're trying to achieve. In this episode, I'm discussing how good branding aligns with your business strategy and how to make sure your visuals are saying what you need them to. Episode Resourceswww.snipesdesignagency.comwww.
Jun 28, 2022 • 17:12
Overcoming Imposter Syndrome
I know so many entrepreneurs that are affected by imposter syndrome. And I'm not immune to it myself! Social media will have you playing the comparison game real quick and leave you feeling like you aren't where everyone else is in business. It's time to let those feelings go! Overcoming imposter syndrome is about celebrating where you are in your business and the things you've accomplished to get there. In this episode, I'm sharing four tips to help overcome that imposter syndrome and help you
Jun 14, 2022 • 16:52
How to Do Business Activism the Right Way
For every month that there’s a special designation (Pride month, Black History month, etc), you’ll see businesses try and target that audience with specific marketing. And it has become increasingly obvious that these brands are mostly pandering to get those extra 💵 💵. But there is a way to incorporate true activism into your brand without it feeling salesy or fake. Using your business as a voice for those in marginalized communities needs to start from a place of genuine ally-ship and align w
Jun 7, 2022 • 16:14
Creating an Authentic Brand on Social Media
When it comes to showing up on social media there is so much pressure to show up as perfect. But we all know that 99.9% of what is shown on social media does not equal real life. The key to building the like, know, and trust factor with potential clients and followers on social media is by showing up unapologetically as yourself. While it can be challenging to show up authentically on social media, it's key to building a better brand. In this episode, I'm dropping five gems to help you on your a
May 31, 2022 • 15:36
3 Tips for an Organized Business
Of course, we all want our businesses to be successful but one of the key ways to achieve success and growth in our business is with organization. Having an organized business is just as important as having a growing business because making more money is not worth it if you are dropping the ball with your clients and you are all over the place 95% of the time. Take a listen to three (mostly) easy ways you can get organized in your business so you're ready when your business starts to grow. Episo
May 24, 2022 • 13:31
Don't Ignore These Client Red Flags
Get ready for a fun topic because today I'm talking about all the reasons you don't need that client! If you're in the service industry you have probably had your fair share of problem clients. We've all been there. But here's the thing. Many of these problem clients let us know before they ever paid an invoice that they were going to be trouble. Are you paying attention to those red flags or is the prospect of money clouding your judgment. In this week's episode, I'm diving into those red flags
May 17, 2022 • 16:59
4 Business Strategies You Need
This month we're taking it back to the basics which means we're focusing on those things you need to help your business run smoothly. Many people overlook the strategy needed in their business. Running a scalable, and profitable business, is more than just having a good idea. You need to make sure your business has the right strategies in place in order to grow it without the stress. In this episode, I'm detailing the four types of business strategies you should have in your business. Episode Re
May 10, 2022 • 18:26
Bookkeping Basics
There are so many entrepreneurs that struggle with keeping their business finances in order. But you can't run your business effectively if you don't know where your money stands. Let's get those books in order. Bookkeeping is the process of recording your business's financial transactions so that you know exactly how much you're making and where your money is going. In this episode, we're talking about the fundamentals of bookkeeping and how to get your business set on the right track. Episode
May 3, 2022 • 18:14
Prep Your Business for the Summer
If you're like me, you're ready and waiting for summer! I love spending time out in the sun, traveling, and taking a much-needed break. But it's important that we're getting our business ready for summer. Summer typically means a slowdown in our business so we want to use this time to set up for success. In this episode, I'm talking about ways to prep your business for summer so that you can relax while still growing your brand. Episode Resource:Episode Transcript Support the showPart of the
Apr 26, 2022 • 15:49
When to Give Up on Goals
We make goals because we want to achieve them. No one wants to fail. But recognizing why you may be failing to reach certain objectives in your business and more importantly, when it's okay to give up on goals is an important skill. Failing and reevaluating our business goals, can help set our business up for future success. Episode Resources:Episode Transcript Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 19, 2022 • 18:10
How to Refocus in Business
There are a lot of times when life happens and we can find it hard to get back into the swing of things when it comes to our business. Trying to regain that focus to start accomplishing tasks in your business or even the motivation to get something done can be a challenge. When that happens, it's important to take a step back and find ways to get your focus back so you can help your business grow. Episode Resouces:How to Refocus in BusinessEpisode Transcript Support the showPart of the Boundle
Apr 12, 2022 • 16:29
How to Implement Quarterly Planning
Monthly goal setting doesn't work for everyone. If you're trying to make goal planning work for you, try quarterly goal planning. Quarterly planning is a strategic approach to planning key performance indicators (KPIs), objectives, and key results. Quarterly planning is a way to break annual planning into smaller parts which can make it easier to set goals, establish metrics, and review the previous quarter’s achievements and points of growth. Episode Transcript Episode Resources:How to Imple
Apr 5, 2022 • 18:03
Your Pivot Checklist
You're doing it! You've decided to go ahead and pivot your business to something new. How do you know all the things you should actually be doing to set your business on its new journey? Here's your checklist of the things you need to make sure happen to get your new business started on the right foot and make your pivot a success!Episode Transcript Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 22, 2022 • 19:35
Hot Seat with Creative Gravity Social Media Agency
In this special edition Hot Seat episode, I'm talking with a former client to hear how the strategies we've implemented in her business helped her go from side-hustle to full-time business owner in a little over two years. In this episode, I'm talking with Devin, owner of Creative Gravity Social Media Agency. Devin started her business in February 2020, right before the world changed! In that time we grew her business revenue by 400% and put tools and strategies in place to help her leave her fu
Mar 15, 2022 • 28:46
How to Pivot Effectively
There is nothing wrong with changing up your business focus! The longer you are in business, the more likely you are to niche down (or up or even out) and focus on a specific or different sector completely. Once you've decided that you're ready to pivot your business, it can feel like there's so much to do! But there are ways to pivot effectively without losing the focus of your business or clients in the process. Episode Resources:How to Pivot Effectively - Changing Your Business without Losin
Mar 8, 2022 • 15:20
Is It Time to Pivot?
There is more to pivoting than just a name change but how do you know when it's time to take your business in a different direction. There are a lot of things to think about when it comes to whether or not it's the right time to change in your business. If you're not sure if it's the right time, here are some questions you should ask yourself. Support the showPart of the Boundless Audio Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 1, 2022 • 17:57
Tools to Help Your Business
Process improvement and creating systems in our business is boring work but there are so many tools out there that allow you to put structures and systems in place in your business to help it run smoothly When you do the work to look at your systems and processes, and where you can improve in your business, you will be surprised at how much more efficient your business runs. When you have the right tools and the right people and processes and systems in place it allows your business to function
Feb 15, 2022 • 21:16
When to Outsource
How do we know when it's time to bring in help in our business? As solopreneurs, a lot of us start off doing everything ourselves. Marketing, email management, website maintenance. You name it and it's us doing it. But more often than not, in order to grow, we have to start adding people to our team that frees up time to work on those CEO activities that actually make businesses grow. Episode Resources: Is It Time to Outsource? When to Hire Help In Your Business Support the showPart of the Bou
Feb 8, 2022 • 22:05
Creating Business Systems
One of the best ways to feel less stressed in business is to create business systems and processes that allow our business to be more streamlined, more productive, and ultimately, more profitable. When we are able to streamline and create systems in our business, a huge portion of our business is allowed to run without supervision and we take the time to do that CEO work which allows us to grow our business. Having the right business systems allows us to do things in the most effective and effic
Feb 1, 2022 • 20:13
Hot Seat with Stressed Out Mamas
In Hot Seat episodes, I'm talking to real business owners and taking a deep dive into their business struggles. In this episode, I'm talking with Faith, owner of Stressed Out Mamas.Faith is fairly new in her business journey and has been struggling with having the confidence to market her subscriptions boxes and collaborate with other brands. Faith is a mom to 5 (!!!) and started Stressed Out Mamas to help mothers remember how much value they have. We all know that pouring from an empty cup doe
Jan 25, 2022 • 35:10
The Basics of Contracts
How many of you have taken on a new client without a contract because you thought you didn't need one? Did you later regret it? You're not alone. But the fact remains that contracts are a necessary party of business. Contracts are even more important in the creative industry where a lot of things can be left up to subjective interpretations. If you're looking to get a basic contract for your creative business, here are some things you need to include. Disclaimer - I am not a lawyer and none of t
Jan 18, 2022 • 16:15
Finding Your Target Audience
When it comes to starting a business, a lot of folks make the mistake of having a target audience that's too broad. And I get it. We often think that the way to make money in business is to sell our product or service to everyone. But let me fill you in on why that's not really right. When we have too broad of an audience we end up trying to market to everyone, which translates into marketing for no one. People have varied interests and needs and different reasons for purchasing something. By ni
Jan 11, 2022 • 17:04
Is Your Hobby Business-Worthy?
So you have a hobby that you're really good at. All your friends and family think you should turn that hobby into a business. In fact, you've probably heard all over social media how you need a side hustle and "multiple streams of income". But you genuinely don't know the first thing about running a business or if what you're doing makes a good business idea. There are (obviously) differences between running a business and having a hobby. And truthfully speaking, not every hobby needs to be a bu
Jan 4, 2022 • 17:45
Hot Seat with The Fulfilled Classroom
In our Hot Seat episodes, I'm talking to real business owners and taking a deep dive into their business struggles. In this episode, I'm talking with Nicole, owner of The Fulfilled Classroom who, like any true creative, has trouble deciding which of her many ideas to focus on. She also is wondering who best to utilize her Facebook group and email list for growth. Nicole is a wife, mom, teacher, author, and entrepreneur. After spending over a decade in the elementary classroom she is now working
Dec 28, 2021 • 27:10
Beyond Social Media - Funnels
Social media alone is not a marketing strategy! There are other ways that you should be using to market your business and reach potential clients and customers. This week I wanted to get into funnels - what exactly they are and why you need one. A lot of business owners are pretty clueless when it comes to setting up funnels that convert for their businesses. A good funnel is going to provide value for potential clients and encourage them to make a purchase. Episode Resources:Beyond Social Med
Dec 21, 2021 • 19:52
Beyond Social Media - Email Marketing
Social media alone is not a marketing strategy! There are other ways that you should be using to market your business and reach potential clients and customers. This week, I want to dive into email marketing. As a business owner, you’ve probably heard time and time again how important having an email list is. When it comes to our businesses, the only thing we own is our websites and our email lists. While social media platforms can (and often do) change their algorithms, emails allow us to spea
Dec 14, 2021 • 20:09
Beyond Social Media - Blogs
Social media alone is not a marketing strategy! There are other ways that you should be using to market your business and reach potential clients and customers. So today, let's talk blogging. Whether that's a recipe or trying to find the latest business trends, blogs have helped me learn new things. If you're not using blogs for your business, here are some reasons why you need to start. Episode Resources:Beyond Social Media - Blogging: Why Your Business Needs a Blog Support the showPart of th
Dec 7, 2021 • 18:55
The Power of Networking
Networking is an essential part of running a business and there are some amazing benefits that you can get simply by meeting new people. I don’t like meeting new people, but being in the District Bliss networking group, has really helped my business to grow. Thanks to this group, when I’m not around, my name is still being referred. As a result, I’ve seen my business grow without as much effort on my part (comparatively speaking). Learn what successful networking looks like and what it can do f
Nov 30, 2021 • 18:38
Hot Seat with Sprout Creative
In our Hot Seat episodes, I'm talking to real business owners and taking a deep dive into their business struggles. In this episode, I'm talking with Kristina Kury, owner of Sprout Creative who has been struggling with hiring help and taking time away from her clients to do the CEO work to help grow her business.Sprout Creative is a marketing agency whose mission is to turn your marketing into a manageable, automated, stress-free marketing machine. Kristina realized the passion small business ow
Nov 23, 2021 • 25:21
Manifesting Your Goals
It's pretty much the time of year where you're thinking about what comes next in your business. I'm a big believer in visualization and positive affirmations but because this is also about strategy, manifesting goals means also strategizing and action planning! In this week's episode, I'm breaking down how to manifest goals in ways that work. Resources:Mind Map for Business JournalDaily Productivity Checklist Support the showPart of the Boundless Audio Podcast Network Learn more about your
Nov 16, 2021 • 23:11
Getting Off the Path to Burnout
I’m actually not a big fan of “hustle” culture. It creates this idea that we always have to be on the move to succeed. That we can never rest because that’s setting ourselves up for failure or just plain lazy. That’s simply not true! Resting is essential in your business (and personal life). Without it, you’re headed on the road to burn out fast! And who wants that?! When you’ve reached that stage, you’ll likely see your whole business grind to a halt as your body tells you enough or your stress
Nov 9, 2021 • 19:28
Pricing Your Worth
Charge your worth!! It can sound harsh, but you don’t owe anyone an explanation of why your prices are your prices. Creatives in any industry deserve to be paid for their time and talents! Don’t let anyone try to undervalue you. But the first step is making sure you don’t undervalue yourself.This week I'm going over how to determine your pricing to make sure you're charging your worth! Are you priced where you should be? I’m talking about the things you should be thinking about when determining
Nov 2, 2021 • 19:27
Disorganization and How to Boost Your Productivity
We as women are constantly trying to figure out how to be more productive given all the things we manage and have to do on a day-to-day basis. But productivity is a relative term. Sometimes it means accomplishing one must-do task while other days it means checking everything off your to-do list. Disorganization leads to productivity loss and but there are small ways adding a *little* organization in your life can actually help you get more work done. Tune in this week to get actionable tips that
Oct 26, 2021 • 18:52
Business Strategist vs. Business Coach
One of the reasons my clients are stressed and burnt out is because they have no systems and strategies in place for their business. We often back into creating systems as a result of business picking up and things starting to get lost in the process. Here’s the thing though - if you don’t have systems and strategies in place, you’ll actually end up costing yourself money in the form of client dissatisfaction and overwhelm at taking over new clients.Most people confuse the two but business strat
Oct 19, 2021 • 24:29
Be the CEO Your Business Needs
One important thing I had to learn in my business is that there’s a difference between working IN your business and ON your business. It can be hard to take yourself out of the everyday things that keep a business going but I’ve found that having a weekly CEO day gives me the time to do that big picture work.In this episode, I'm going over what it means to work ON your business and not just simply IN it. Being the CEO of your business means checking in on business goals, creating action plans fo
Oct 12, 2021 • 20:27