Listeners to Leads
Alesia Galati
Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their business. Alesia uses her experience as the owner of Galati Media, a full-service podcast management company, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com
Podcast Tax Strategies: Maximizing Write-Offs for Your Business with Tanya Akimenko
Podcasters, are you leaving money on the table? Taxes might not be the most thrilling topic, but for savvy creators, understanding tax deductions and write-offs can be a game-changer. In this episode, tax expert Tanya Akimenko demystifies the world of podcast taxes. Whether you're just starting your podcast journey or you're a seasoned pro, Tanya provides invaluable insights on how to treat your podcast as a business, maximize deductions, and avoid common tax pitfalls. Get ready to think outsid
Podcast Content Calendar: The Ultimate Guide for Growth & Organization
Is your podcasting routine feeling more like a rollercoaster than a smooth ride? Are you constantly scrambling for episode ideas, or missing publishing deadlines? If you answered yes, you're not alone. Many podcasters struggle with consistency and content planning. But there's a simple solution that can transform your podcasting experience: a content calendar. Today I’m sharing why you should have a content calendar, no matter your level of expertise in podcasting, how to plan for the unexpected
Unlock Your Limitless Potential: Overcoming Limiting Beliefs with Yvonne Trost
Ever felt like you're not living up to your full potential? Like there's a glass ceiling on your success, but it's one you've placed there yourself? In this episode, we dive deep into the world of limiting beliefs and how they can sabotage our personal and professional growth. Yvonne Trost, a happiness coach and certified hypnotherapist, shares her transformative journey from a successful IT career to helping others unlock their potential. She discusses the power of hypnotherapy, the importance
Unlocking Impact: How to Use Market Research to Make Your Podcast a Success
Are you a podcaster with a passion for making a difference? Do you want your message to resonate with the right audience and inspire them to take action? Today we’re going to unravel the power of podcast market research and how it can be your secret weapon for creating a show that not only grows your business but also amplifies your positive impact. This week, episode 189 of Listeners to Leads is about how to use market research to make your podcast a success! In this episode of Listeners to Lea
Building Relationships and Growing Your Audience as a Podcast Guest with Rhonda Parker-Taylor
Being a guest on other podcasts is one of the best strategies for growing your audience and building strong relationships. Rhonda Parker-Taylor shares her inspiring journey from a hesitant author, encouraged by her publisher to explore podcasting, to a passionate advocate for the medium. Rhonda reveals how guesting on podcasts not only expanded her reach but also helped her refine her message and connect with a wider audience. We discuss the importance of choosing the right podcasts, crafting co
The Secret to Podcast Success: Discovering Your Unique Angle
In a sea of podcasts, how do you make yours stand out? This episode dives deep into finding your podcast's unique angle - that special something that sets your show apart. I’ll share actionable steps to help you clarify your focus and create a podcast that truly shines in a growing industry. This week, episode 187 of Listeners to Leads is about discovering your unique angle! In this episode of Listeners to Leads, I’m sharing the importance of identifyinfg the audience you’re trying to reach and
How to Keep Your Podcast Audience Engaged with Emily Aborn
Keeping your audience listening from beginning to end of your episodes can be a struggle. If seeing your drop off rate is making you think of leaving podcasting all together, this episode is for you! Today, friend of the show Emily Aborn dives deep into the art of audience engagement. We cover actionable strategies to grab and hold your listeners' attention, from the power of content repurposing and storytelling to the importance of episode structure and show notes. Ready to learn how to co
Embracing Unique Podcast Formats with Jeff Revilla
Have you ever felt stuck in a rut with your podcast? Jeff Revilla, a long-time podcastersince 2015, knows the importance of changing up your podcast in a way that works for you. Jeff is here today to share his unique podcasting journey and emphasize the importance of following your creativity and excitement. Jeff's game show style podcasts, "Stuff I Never Knew" and "Rise and Outshine", offer instant feedback and audience participation, creating a fun and engaging experience for listeners and par
30-Minute PR Strategies to Skyrocket Your Visibility with Jill Lublin
Tired of hearing about PR and publicity and thinking it's only for the big players? In this episode, PR expert Jill Lublin shatters that myth, sharing guerilla PR strategies that anyone can implement in just 30 minutes a week. Discover how to leverage your unique story and experiences to gain visibility, build trust, and attract clients without breaking the bank. This week, episode 184 of Listeners to Leads is about 30 minute PR strategies to skyrocket your visibility! Jill Lublin is a 25+ year
How to Be Happier for Entrepreneurs and Podcasters with Brad Chandler
Happiness isn't just a feeling - it's a skill we can cultivate. Today, happiness coach Brad Chandler is here to unpack the transformative power of uncovering our self-limiting beliefs. Brad shares his unique approach to helping clients rewrite the "untruths" that are driving their negative behaviors and emotions, unlocking a profound sense of liberation. We also discuss understanding the root causes of our triggers, fostering deep connections with our podcast audience, and more. This week, episo
Staying Relevant and Growing Your Podcast Audience in a Crowded Landscape
With an influx of new podcasts expected to come onto the scene in 2025, as an established podcaster, you may be wondering how to stay relevant and continue to grow through the noise. Fear not; you already have what it takes to stand out in a saturated market. This week, episode 182 of Listeners to Leads is about staying relevant and growing your podcast audience in a crowded landscape! In this episode of Listeners to Leads, I’m sharing the importance of creating niched-down, valuable content and
The Future of Podcasting in 2025
Has the height of podcasting run its course? With new tech and listening habits changing, 2025 will surely be a pivotal year for podcasting. But while some may be fearing that podcasting is dying, I challenge this by saying podcasting is not dying; it’s evolving. This week, episode 181 of Listeners to Leads is about the future of podcasting in 2025! In this episode of Listeners to Leads, I’m sharing the importance of authentically connecting with your audience and actionable steps you can take r
Liberating Business Owners from Chaos with Scott Beebe
Running a business is anything but peaceful. And with so many different voices from everywhere telling us the “best” way to generate leads or create content, we can lose sight of what’s important for ourselves quickly. Today on the show, Scott Beebe shares insights on how to liberate business owners from chaos, emphasizing the importance of clarity in goals and the dangers of the 'latest loudest voice disease.' He discusses his journey in podcasting, the evolution of content creation, and more.
How to Maintain a Sustainable Podcast with Over 1,300 Episodes with Mister Productivity, Mark Struczewski
Whether you have 10 or 1,000 podcast episodes, there is magic in knowing that your podcast is meant to evolve alongside you and your listeners. With over 1,300 episodes under his belt, Mark Struczewski, the host of the Mister Productivity podcast, knows this to be true. He joins me this week to share the ups and downs of his 7.5-year podcasting journey, from his ambitious attempt to release an episode every day, to the strategic cadence he has settled on today and the big lessons he learned alon
Discovering Your Unique Podcasting Voice with J. Rosemarie Francis
We all have a unique message to share, and podcasting is one of the best ways to share that message. But there are so many mindset blocks and obstacles that can trip us up and stop us from ever pressing ‘publish’ on our episode. Today podcaster and podcast mentor J. Rosemarie Francis is here to share with us her journey of starting three separate podcasts, how imposter syndrome can get in the way of getting started, advice for cutting through the noise, and more! This week, episode 178 of Listen
Being Authentic Online Without Oversharing with Cayla Merrill
If you're a business owner or a content creator, you know the feeling of having to keep showing up and wondering whether or not you can show up as your whole self in your online presence. You might be asking yourself, “How do I show up authentically for my audience without feeling like I'm over sharing?” But showing up online does not have to lead to burnout! Cayla Merrill is here today to discuss the nuances of energy coaching, the significance of setting boundaries in personal branding, and mo
Unlocking the Power of Press Releases for Your Podcast with Mickie Kennedy
Press releases are often associated with marketing strategies for large companies and corporations. But have you ever thought about writing and sharing one for your podcast? Mickie Kennedy, PR expert and Founder of E-Releases, joins us this week to share why press releases are advantageous for small businesses, how to craft the perfect release to catch a journalist’s eye, and the strategies he’s seen work for podcast press releases before. This week, episode 176 of Listeners to Leads is about un
Overcoming Obstacles and Embracing Your Unique Voice with David Ask
We’ve talked on the show before about how everyone has their own unique voice and how podcasting is one of the best ways to share that. Very few people know that better than David Ask, who uses his podcast, The Greatest Good, to share about grit, resilience, understanding your true values, and so much more. David is here this week to talk about using podcasts to create meaningful relationships, supporting and encouraging the next generation, and more! This week, episode 175 of Listeners to Leads
Building Relationships and Creating Impact Through Podcasting with Tabatha Thorell
Launching a brand new podcast today is much different compared to the 2010s. Because of the development of the industry, the rise in tools to assist the independent podcaster and mindset shifts in the space; podcasts have gone from simply being a fun side project to having the ability to generate revenue for your business. However, creating an impact with your show and growing your business depends largely on the relationships you create with other podcast hosts, your guests, and your audience.
Leveraging Referrals and Market Research to Grow a Podcast with Sage Weiss
The best way to connect with your podcast audience is to create content that resonates with them. But in a busy world with digital algorithms that demand a constant stream of content, how can we cover topics that bring in our audience and new clients without overworking ourselves? The answer: referrals and market research! Sage Weiss is here today to talk about how he uses market research and referrals to grow his podcast and real estate business. This week, episode 173 of Listeners to Leads is
Creative Ways to Repurpose Guest Podcast Episodes with Lyndsay Phillips
Making a guest appearance on other people’s podcasts is not only exciting but a great way to open yourself up to a new audience, potential clients, and business opportunities. But what can you do to promote your guest episode to your audience and beyond, especially if the host doesn’t promote it as much as you’d like? Lyndsay Phillips is here today to give us the best tips and strategies for repurposing your guest episode in a myriad of ways so it earns a spot in your evergreen content rotation.
Get Your Podcast Featured in More Media Outlets with Leah M. Forney
One of the most valuable marketing tools for your podcast is media appearances, and those appearances can come in lots of different forms. From getting on other people’s podcasts to paid advertising to appearing on and contributing to large publications and shows, using your voice and getting yourself and your message into the world is invaluable. Leah Forney is here this week to teach us how to start the journey of getting your podcast and expertise featured in all sorts of media! This week, ep
The Value of Referral Partners Through Podcast Guests with Carol Hamilton
There are so many different ways to monetize your podcast and grow your show strategically. And while we often talk about turning your listeners into leads, we haven’t spent as much time on an equally achievable strategy: turning your podcast guests into leads or potential collaborators. Today’s guest Carol Hamilton is here to talk about making meaningful connections with those who could refer business to her or she could refer business to them all in the attempt to raise up the nonprofit sector
Amplifying Women's Voices With Podcasting and Empathy with Amy Pons
Podcasting allows for everyone to have a voice. This is especially important for people in traditionally marginalized communities whose voices have a history of being silenced. Amy Pons, host of the Women Making Moves podcast, has made it her mission to seek out and provide a platform for women who’s stories are not like her own, and who are creating a new paradigm in the world. She’s here today to share with us what she’s learned from providing a platform for others, launching her podcast in 72
The Power of StoryBrand in our Podcast Content with Lauren Cockerell
Marketing your podcast or business can feel like a balancing act: you know you need to speak to potential clients’ pain points and frustrations, but you also want to make sure they know about you and the values your business holds. How do you blend these two narratives to create one story that showcases the very best about your brand? Lauren Cockerell is here today to talk about the StoryBrand methodology, what to consider in your marketing, and more! This week, episode 168 of Listeners to Leads
Escape the Social Media Hamster Wheel with Mark Herschberg
While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergreen content that establish them in their field and promote their thought leadership. So how do we share our evergreen content in an approachable, easily remembered way that doesn’t get lost in the algorithms of social media? Mark Herschberg, creator of the Brain Bump app, is here today to talk about his solution, Brain Bump. This week, episode 167
The Power of Authentic Engagement on Instagram with Jillian O'Keefe
With two billion monthly active users worldwide, Instagram can be an awesome place to spend time and promote your podcast. But making meaningful connections and boosting your engagement means more than just posting about your brand new episode and then disappearing off the app until the next one goes live. Today’s guest, Jillian O’Keefe, is sharing all things Instagram with us. From getting new followers, to engaging with those followers, strategic ways that we can grow our audiences without pos
Optimizing Your Facebook Marketing for Maximum Impact with Meg Brunson
As content creators, social media can feel really overwhelming. And when a platform like Facebook has so many different ways to connect and interact with people, how do you know where to start to maximize your presence and use Facebook to its fullest potential? Meg Brunson, a marketing authority who is a former Facebook employee, is here today to talk about how we as business owners can best optimize and utilize Facebook to generate leads, find clients, and build community. This week, episode 16
Practical Strategies for Using LinkedIn for Podcast Promotion with Tania Bhattacharyya
Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: the ones on which you spend your time online. This month for our Summer Social Series, I’m speaking with experts from the various platforms about promoting your podcast so you can figure out what works best for you. Today, we’re talking about the most unde
The Power of Email Marketing: Myths and Realities with Kendra Corman
Marketing is always evolving and for the past few years, email marketing has been a hot topic of conversation. Do people still read emails? Is email marketing dead? How do I best use emails to reach my audience? Today on the show Kendra Corman, marketing expert and host of the Imperfect Marketing podcast, is here to share why email marketing is not going away any time soon, what we can do to best reach our audience, and more! This week, episode 164 of Listeners to Leads is about the myths and re
Creating Boundaries and Honoring Your Whole Self with Valerie Friedlander
Creating and releasing a podcast is no small task, and everyone approaches theirs differently. But the most important thing to keep in mind when planning your show is how you manage your energy so you don’t get completely overwhelmed. Friend of the show Valerie Friedlander is here today to talk about how she discovered that a twice a month cadence worked for her creative process, communicating your plans and expectations with your audience, and more! This week, episode 162 of Listeners to Leads
Simplifying Complex Topics for Your Audience with Menekse Stewart
With the constant changes in technology, social media trends, current events and more, it can be hard to keep up with what you think your marketing strategy needs to look like. But marketing is never a one-size-fits-all approach, and Menekse Stewart knows that well. She’s here today to tell us about using her core podcast episodes for long-term content creation, simplifying complex topics for your audience as technology changes, and more! This week, episode 161 of Listeners to Leads is about sim
The Importance of Self-Mastery in Podcasting with Kim Romain
So you’re sitting down to record an episode for your podcast, and you realize halfway through that the conversation is taking a turn you didn’t expect! What should a good podcaster do? Kim Romain is here today with different ways to handle the situation, starting with what you CAN control, and doing what feels right in the moment. Kim’s tips and strategies for self-mastery are excellent tools for any podcaster’s toolkit! This week, episode 160 of Listeners to Leads is about the importance of sel
Unlocking the Hidden Book Inside Your Podcast Episodes with Scott Maderer
Writing a book is something most people think about doing in their lives. And as a business owner, having a formal, published account of your business' beliefs and practices can be appealing for reaching more people and getting more clients. But writing a book can be a HUGE undertaking. Where do you even start? Why not start with all the content you’ve created for your podcast? Scott Maderer, coach and author of Inspired Living: Assemble the Puzzle of Your Call by Mastering Your Time, Your
Financial Planning for Podcasters and Business Owners with Brandon Neely
Finances are not the sexiest thing to talk about when it comes to our businesses, but it IS essential to have a handle on your numbers. Brandon Neely, a finance expert and serial small business owner has the insight and tools that can help you pin down your financial goals and set you up for success. This week, episode 158 of Listeners to Leads is about financial planning for podcasters! Brandon Neely is a serial entrepreneur, Profit First and Bank On Yourself Professional, and the co-host of We
Automate Your Podcast to Save Time and Energy with Joe Casabona
Business owners are BUSY and even when podcasting is your favorite part of your marketing strategy, it can take up a lot of time in your week, leaving you frustrated and tired. But with all the new tools and automation options available, there are ways to speed up your podcast workflow and reclaim some of your working hours while still creating high-quality content. Joe Casabona is here today to talk about all that and more! This week, episode 157 of Listeners to Leads is about how to automate y
Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts
There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the show to keeping up with former guests. Reena Friedman Watts, with experience both in reality television production and over 350 episodes of her podcast, Better Call Daddy, has learned to navigate these waters efficiently and successfully. She’s here today to share her tips for nurturing your existing podcast relationships, landing sponsors whose produ
Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang
Sometimes it feels like getting your guests to share your episode is a full-time job. It’s frustrating when you put your heart and soul into the conversationand you go to share it with a guest and they maybe either don't feel comfortable with it or they decide to completely ghost you. Mai-kee Tsang is here this week to talk about what she calls Converse with Consent™, her strategy of creating a collaborative connection with your guests before, during and after the conversation to ensure tha
Aligning Your Podcast Marketing Strategy with Your Values with Becky Mollenkamp
With so much information about marketing available from so many different experts, it can feel overwhelming finding what you ’should’ do to promote your work. But your marketing strategy, whether for your podcast or your business, does NOT have to look like everyone else’s! Becky Mollenkamp knows this better than most, having switched her email marketing strategy from Convertkit to Substack and finding a new marketing model that supports her business and personal values. Becky is here today to t
Mastering Paid Advertising Strategies with Robert Brill
We’ve all become accustomed to seeing a barrage of social media and Google advertisements wherever we go on the internet. But how do we take advantage of these ad opportunities to promote our podcast and bring in more valuable leads to our businesses? Robert Brill is an expert on all things advertising, and is here today to talk us through how to approach advertising for our podcast: from what to do before paying for ads to assessing your goals and more! This week, episode 153 of Listeners to Le
Become a Standout Speaker with Visibility Tips with Antoniette Roze
Podcasting and public speaking can feel like they are very different worlds, but they’re really just two different methods of sharing your voice and message with the world. Because of this, many people, Antoniette Roze and myself included, think that you should do both to maximize your opportunities to grow and connect with your audience. Antoniette is here this week to talk about sharing your message, tips for being a better speaker, and more! This week, episode 152 of Listeners to Leads is abo
Improve Your Video Content Strategy with Atiba De Souza
As podcasters, we tend to think about our craft as an audio-based product. But we’ve all seen the rise in video content over the last few years, and that’s not going anywhere any time soon. How do we embrace video content as podcasters, especially those of us who are less comfortable on camera? Atiba De Souza, the Content Superman, is here this week to discuss all that and more. This week, episode 151 of Listeners to Leads is about how to improve your video content strategy! Atiba De Souza is th
Insights from 1600+ Episodes with Alan Lazaros
When most podcasts don’t make it to 25 episodes, it can be shocking to see that someone has over 1600 podcast episodes under their belt. While there’s no silver bullet or secret sauce to achieve instant success, Alan Lazaros has learned a thing or two about podcasting with his years of experience. He joins us this week to share what he has learned about consistency, success, feeling fulfilled, and more! This week, episode 150 of Listeners to Leads is about insights from over 1600 podcast episode
Grow with an Aligned Podcast Network with Karen Roberts
Podcasting can feel like a lonely venture when first starting out, when you’re doing everything yourself and worrying about whether or not the statistics you’re seeing are “normal”. Finding a podcast network that aligns with your mission and values allows you to collaborate with other podcasters, grow your audience, and feel a little less like an island in the sea of podcasting. Karen Roberts is here today to share her experience going from fitness coach to podcaster, starting a podcast network,
The Benefits of Podcasting for Mental Wellness with Donald Dunn of Heroes Voice Media
Podcasting has a way of bringing together like-minded people and creating tight knit communities. While beneficial in a lot of ways, that feeling of connectedness can do incredible things for people’s mental health. Donald Dunn is using his platform to support veterans in their civilian life after service, including sharing how podcasting can be the first step in healing from trauma. This week, episode 148 of Listeners to Leads is about the benefits of podcasting for mental wellness! Donald Dunn
6 Podcast Marketing Myths That Are Holding You Back
With so many opinions out there on the “correct” way to market your podcast, it’s no wonder myths can take hold and gain traction quickly. Today, I’m busting 6 common myths about podcast marketing that might be keeping you from seeing the results you want with both your podcast and your business. This week, episode 147 of Listeners to Leads is about the six podcast marketing mistakes that are holding you back! In this episode of Listeners to Leads, I’m sharing the importance of not comparing you
Personality Types for Content Creation: Human Design Strategies with Karyn Paige
As a podcaster and content creator, staying consistently creative while keeping your audience engaged can feel like a constant challenge. But the one-size-fits-all approach is losing its appeal, and Karyn Paige thinks Human Design is the response that will help everyone find strategies that work for them. This week, episode 146 of Listeners to Leads is about using your Human Design to create more effective content! Karyn Paige is a business mindset coach and consultant, and certified Informed Pr
Creating Systems for Efficient and Intentional Collaborations with Angela Tan
As entrepreneurs, especially those of us juggling multiple roles, it's easy to get overwhelmed by the daily tasks and minutiae of running a business. We rely on our memory to keep track of everything, which often leads to missed opportunities and wasted time chasing down details. This is especially true when it comes to keeping track of what podcasts we appear on and when and how to promote them. But by creating systems to keep track of the information for us, we’re able to spend less menta
Unleashing the Power of Storytelling with Karen Kenney
Everyone loves a good story, right? That’s what we should be doing as podcasters: telling engaging stories that connect us with and help us build rapport with our audience. But many people have been tricked into believing that their lives aren’t interesting enough or they haven’t done anything ‘worth’ talking about. That’s simply not true. Karen Kenney, a spiritual mentor, life coach, and podcaster, is here today to tell us how to get over our fears of rejection and judgement to tell an engaging
Maintaining Structure in your Podcast and Schedule with Lance Cayko
We all have busy lives, and it can feel difficult to find time to accomplish all of your podcasting and business goals while still spending time with your family, maintaining a social life, and taking care of yourself. Structure and consistency are two key elements to maintaining a balance that allows you to achieve success with your podcast and in your life in general. Serial entrepreneur and podcast host Lance Cayko is here today to share his experiences in making ‘appointments’ for everything
Making Meaningful Connections Through Networking with Swire Ho
When you hear the phrase “networking event”, do you get excited? Or are you one of many people who get nervous at the thought of having to walk through a building full of strangers and create small talk because you know making connections is good for your business? Whichever group you’re in, Swire Ho has networking tips for you! While make take the mindset of needing to hand out a stack of business cards at an event, Swire believes there’s a better way to create stronger connections that will be
How To Improve Your Podcast’s Accessibility with Maxwell Ivey
According to the World Health Organization, an estimated 1.3 billion people around the world currently experience a significant disability. As more clarity and information around how disabilities affect people and as technology progresses, we are more equipped now than ever to improve accessibility and inclusiveness in our media to reach wider audiences and allow everyone to enjoy what we create. Maxwell Ivey is here today to help us explore the myriad of options we have to make everything from
Mastering Keyword Research and SEO for Your Podcast with Lauren Gaggioli
Optimizing your content for search engines can feel extremely overwhelming, especially if you have no experience with things like keyword research and strategically linking content. But getting started with SEO strategy does not have to be complicated, and Lauren Gaggioli, SEO expert and course creator, is here today to show us that a little bit of research can take us a long way. This week, episode 140 of Listeners to Leads is about mastering keyword research and SEO for your podcast! Lauren Ga
Becoming a Better Speaker with Roy Coughlan
Aspiring podcasters often face many challenges before getting started, not least of which is the fear of public speaking. Public speaking does not come naturally to everyone and even though podcasting is not generally live, the fear of broadcasting your voice for the world to hear can be intimidating. Roy Coughlan knows this very well, having been incredibly shy and afraid of public speaking before he began his podcasting journey. But now, with 5 successful podcasts, Roy is here to share his jou
Where to Look for Podcast Charts, Ranking, and More
We all see podcasts, both large and small, that talk about being a globally rated podcast or use very specific information about their shows in their marketing material. But where do they get this information? And how can I find my podcast statistics and use them to help grow my show? Today, I’m giving you the tools and resources you need to find and make sense of your podcast statistics, and how you can use these numbers to achieve your podcasting goals! This week, episode 138 of Listeners to L
Building Community through Email Marketing with Paul Gowder
Building a community online takes time and a lot of work. There are lots of ways to do it, but Paul Gowder has found success in building up online communities by starting with email marketing instead of a Facebook group or other online community platform. He’s here today to share his strategies and wisdom about community building with us, so we can improve our email marketing and build stronger relationships with our audience. This week, episode 137 of Listeners to Leads is about building commun
Authentic Communication with Adria Firestone
With video becoming such an important medium in podcasting, we have to consider how we are communicating not just with our audience, but our guests during interviews. How is communicating via camera different than a face-to-face conversation? How do we open ourselves up for authentic conversations and genuine connection when using a medium that can distort authenticity and make other people feel distant? Adria Firestone is here today to discuss all this and more. This week, episode 136 of Liste
Setting Business Podcast Goals
The beginning of the year is synonymous with setting goals, and your podcast is likely no exception! Setting goals for your business podcast can feel overwhelming; what goals should you even set? But setting smart, achievable goals can be easier than you think, and I’m here today to break down the four most common goals we see business owners set for their podcasts, examples of each, and ideas to help you make your podcast goals a reality. This week, episode 135 of Listeners to Leads is about se
Being an Effective Podcast Guest with Emily Aborn and Lisa Zawrotny
We all know that being a podcast guest is the number one way to grow your show. But how much preparation do you actually have to put in to be a high-quality, stellar podcast guest? Emily Aborn and Lisa Zawrotny are back this week to share their processes and top tips for being an outstanding podcast guest who brings value to audiences wherever you go! With well over 200 guest spots between us, Lisa, Emily, and I chat all things podcast guests. This week, episode 134 of Listeners to Leads is abou
Being an Effective Podcast Host with Emily Aborn and Lisa Zawrotny
Having guests on your podcast is a valuable way to bring your audience new perspectives and ideas on topics they deeply care about. But choosing the right guests for your show can be time-consuming, especially if you receive tons of pitches from people looking to be on your show. Emily Aborn and Lisa Zawrotny are back on the show to share their processes for finding the right guests for their podcasts, and how they prepare for guest interviews. This week, episode 133 of Listeners to Leads is abo
Securing High-Profile Guests with Courtney Elmer
Having big-name guests on your podcast is a great way to boost the credibility of your show and potentially get your show in front of new listeners. But it’s important to consider why you want to have these guests on and make sure you’re approaching the pitch the correct way. Courtney Elmer, the creator of PodLaunch, is here today to talk about her experiences in making connections with big-name podcasters and building lasting connections that benefit everyone, especially the audience. This week
What You SHOULD and SHOULDN’T Say on Your Podcast
The beauty of podcasting is that anyone can pick up a microphone, share their story, and make a difference in the world. While that freedom is rare in widespread media now, that doesn’t mean you shouldn’t think carefully and consider what you say before putting it out into the world! I’m going to give you a few basic do’s and don’ts of what to say on your podcast, especially as a business owner. This week, episode 131 of Listeners to Leads is about what you should and shouldn’t say on your podc
Creating an Aligned and Effective Podcast Sales Funnel with Evans Putman
Creating a sales funnel is essential to bringing in new clients for your business. But when you hear the word sales, do you think of overly pushy sales tactics that make everyone involved uncomfortable? Well, sales do NOT have to be that way! Evan Putman is here today to tell us all about how to create a sales funnel that aligns with your values and helps prospective clients decide what level of involvement is right for them. This week, episode 130 of Listeners to Leads is about creating an alig
Create a Perfect Podcast Description
The description of your podcast is one of the first, if not THE first, thing people see about your show. This paragraph is the listener’s first look at what to expect from your show, so setting the scene accurately and concisely is critical to retaining listenership and inviting in new audience members. On today’s episode, I’m going to teach you how to write a podcast description that is clear, concise, and highlights the achievements of your show to captivate new listeners. This week, episode 1
Marketing Your Podcast on LinkedIn with Louise Brogan
LinkedIn is an important social media tool when it comes to growing your business and networking with other professionals. And we’ve talked on the show before about optimizing your LinkedIn profile for maximum visibility. But what about specifically marketing your podcast on your profile? Louise Brogan, one of the top voices on LinkedIn content, is here today to share her experiences, tips, and strategies for marketing and promoting your podcast on LinkedIn! This week, episode 128 of Listeners t
The Future of Podcasting in 2024
So many things happened in podcasting in 2023 that it can be difficult to keep track of it all! As the end of the year approaches, now is the time to reflect back on trends we saw in 2023 and think about what 2024 might bring to the podcast industry. Today, I’m walking you through the major milestones and noteworthy podcasting moments from this year and talking about what I see as being important to factor into your podcasting journey in the year to come. This week, episode 127 of Listeners to L
Are Podcast Reviews Important? Part 2
We’re talking podcast reviews and ratings again this week! After my last solo episode, my team had questions about how different platforms handle ratings and reviews. And with platforms making major changes to benefit podcasters and increase engagement in their communities, we turned on our microphones to discuss platform-specific content and answer the questions the team (and listeners!) have had. This week, episode 126 of Listeners to Leads is about whether or not podcast reviews and ratings a
Building Resilience and Achieving Your Goals with Jenn Drummond
Setting goals is something we all know we’re supposed to do, but how many of us achieve them? Whether business goals or personal goals, you surely have a list of things you want to accomplish lying around. Jenn Drummond is here today to share her experiences in achieving her goals and living for herself, not just her family, setting a World Record, and so much more. This week, episode 125 of Listeners to Leads is about building resilience and achieving your goals! Jenn Drummond is a Mom of 7, a
Are Podcast Reviews Important?
Consumer and audience opinions are everywhere. From online shopping to social media comments to podcast reviews, regular folks are leaving feedback on products and media all day, every day. And we’ve all listened to at least one podcast based on reading the reviews, right? So, are reviews integral to the success of a podcast? My answer is “Yes, and…” and we’re exploring that on today’s show. This week, episode 124 of Listeners to Leads is about whether or not podcast reviews are important! In th
Understanding Body Language For Better Podcast Interviews with Joseph McGuire
When we have people on our podcasts, we need to be able to communicate with them effectively to get their point across. But communication starts before we even speak a word on the call. It starts with our body language, facial expressions, and how we show up to the interview in the first place. Joseph McGuire joins me on the podcast today to teach us about observing and understanding body language so we can communicate effectively with our podcast guests. This week, episode 123 of Listeners to L
Leaving Your Comfort Zone to Grow Your Podcast with Gabrielle Crichlow
Starting a podcast can seem overwhelming, especially if the technology and skills required are new to you. But with the confidence to go outside of your comfort zone and try something new, starting a podcast is well within reach. Gabrielle Crichlow knows this feeling all too well and is here today to talk about her experience starting a podcast and distributing it via public access TV! This week, episode 122 of Listeners to Leads is about leaving your comfort zone to grow your podcast! Gabrielle
How to Use LinkedIn to Generate Podcast Leads with Julie Livingston
LinkedIn is the platform to be on as a business professional. It has become the main place to network, build connections, and share insights along your career or business journey. But what can you do to utilize LinkedIn for your podcast and generate leads for your business? Julie Livingston is here to talk about all the ways to optimize LinkedIn for your podcast as well as your business. This week, episode 121 of Listeners to Leads is about using LinkedIn to generate podcast leads and grow your
Overcoming Perfectionism in Podcasting
Perfectionism is something we all deal with to some degree. But as content creators, podcasters can feel extra pressure to be perfect for our audience. By letting go of the need to be perfect and showing our audiences the ‘messy middle’, we can actually grow closer with and be more relatable to our listeners. This week, episode 120 of Listeners to Leads is about overcoming perfection in podcasting! In this episode of Listeners to Leads, I’m sharing the importance of embracing the ‘messy middle’
Finding Balance and Fulfillment Outside of Your Business with Cindy Rand
We all hear the phrase ‘work-life balance’ now more than ever before. The business landscape is changing and people value finding that balance more and more, especially entrepreneurs, who often start their businesses with achieving that balance being high on the priority list! But how are we supposed to find that sweet spot of balancing out profession and our passion? That’s exactly what Cindy Rand is here to teach us and more on today’s podcast! This week, episode 119 of Listeners to Leads is a
Using your Podcast to Sell High-Ticket Services with Chandler Walker
We’ve all listened to a podcast or seen a video where the host tries to sell a product, but it leaves you, the listener, feeling weirded out. There are a few reasons we feel this way, the biggest one being that the host has not given us a reason to trust them and their expertise yet. Chandler Walker is here today to talk about his sales experience and how to build trust and rapport with your audience before asking for the sale. This week, episode 118 of Listeners to Leads is about using your pod
The Power of Creating Authentic Connection as a Podcast Host with Joe Dimino
The audience is usually front and center on our minds when we’re recording our podcast but podcasting is SO much more than just recording audio for our listeners! It’s about creating genuine connections with people that we then GET to share with our listeners. Joe Dimino, who has been podcasting for over a decade, is here to talk about his experiences with creating meaningful conversations with folks across his podcast and radio show. This week, episode 117 of Listeners to Leads is about the po
10 Things I Wish I Knew Before Starting a Podcast
There are a lot of things to think about before starting a podcast, and it can get overwhelming quickly. After launching three podcasts for myself and 25 for clients in the past 5 years, I’ve learned a thing or two about what to know before you launch. I’m behind the mic this week sharing what I think are some of the most important things to consider before you release your show to the world. This week, episode 116 of Listeners to Leads is about the ten things I wish I knew before starting a pod
Overcoming the Fear of Getting Started with Esther Avant
Starting a podcast can feel overwhelming. With all of the perceived things you have to do before hitting record, it can be easy to put it off or be discouraged from starting your podcast altogether! But Esther Avant of The Live Diet-Free Podcast is here today to talk about her journey into podcasting, and why starting, even though it is scary or won’t be perfect, is the best thing to do in the long run. This week, episode 115 of Listeners to Leads is about overcoming the fear of getting started!
Impactful SEO Strategies for your Website with Brandon Leibowitz
Your website can and should be your one-stop shop for your podcast. From show notes to links to listening directly from an embedded player, your podcast episode pages can be SEO-optimized to bring more traffic to your website and ensure you’re making the most of your content. Brandon Leibowitz is here today to talk about SEO best practices for your website and more. This week, episode 114 of Listeners to Leads is about impactful SEO strategies for your website! Brandon Leibowitz is the founder a
Creating a Podcast that Aligns with Your Values with Julia Nepini
As a business owner, you put your values at the center of the work you do. Your podcast should be no different! Creating a podcast where your values take center stage allows you to attract an audience who aligns with you and shows those who don’t align with you that your show isn't the show for them. Julia Nepini of the Compassionate Climb podcast is here to talk about making a value-driven podcast. This week, episode 113 of Listeners to Leads is about creating a podcast that aligns with yo
Setting Yourself Apart as a Podcaster with Tracy Hazzard
Podcasts are as popular as ever and there are so many to choose from! So how do you make yourself and your podcast stand out in the crowd? Tracy Hazzard, known by some as the Queen of Podcasting, is here today to talk about making your podcast stand out, making the most of your show by strategically repurposing content, and more! This week, episode 112 of Listeners to Leads is about setting yourself apart as a podcaster! As the influence strategist for speakers, authors & experts, Tracy Hazz
Podcast Guesting Strategies to Grow Your Podcast Audience
Being a guest on someone else’s podcast is often mentioned as being the best way to grow your listenership. But no one ever really breaks down the WHY behind it! I heard you all asking, so today I’m sitting down to guide you through the best practices for getting onto another podcast as a guest and how to best utilize that episode once it airs! This week, episode 111 of Listeners to Leads is about podcast guesting strategies to grow your podcast audience! In this episode of Listeners to Leads,
Creating Curiosity with our Podcast Content with Emily Aborn
With all of the content we’re bombarded with every day, it can be difficult to make podcast content that you’re confident people will stop and listen to. One way to ensure your content stands out is to create curiosity, both in yourself and in your listeners. Emily Aborn is here again this week to talk about the types of curiosity, how we can appeal to them, and more! This week, episode 110 of Listeners to Leads is about creating curiosity with our podcast content! Emily Aborn is a Content Write
Podcast Visibility through Strategic Podcast Connections with Paige Bond
Making your podcast visible should be near the top of your list when it comes to important things to consider when podcasting. One way to get more eyes on your podcast is to utilize your podcast connections in a strategic way and bring up your podcast wherever and whenever it makes sense. Paige Bond is here to talk about her experience of making her niche podcast on a somewhat taboo subject more visible. This week, episode 109 of Listeners to Leads is about podcast visibility through strategic p
Building Thought Leadership through Impactful Guest Appearances with Jason Cercone
Guest appearances on other podcasts are an incredible way to increase your listenership and build your thought leadership in your industry. But there is a right way to pitch or present yourself to other podcasters so that they’ll take an interest in having you on their show. The secret? Set your ego to the side. Today, Jason Cercone is here to talk about all things podcast guests. This week, episode 108 of Listeners to Leads is about building thought leadership through impactful guest appearance
Podcast Networks: Everything You Need to Know as A Podcast Host
Podcast networks are a growing part of the podcasting space. They offer a way for hosts and businesses behind a show to cross-promote their content with similar shows in the same network, bringing in more sponsorships, and more. But is joining a podcast network aligned with the vision and needs of your podcast? Together, we’ll go over the details of podcast networks so you have the tools to decide whether or not it’s right for you. This week, episode 107 of Listeners to Leads is about podcast ne
Finding Where Your Podcast Fits in Your Funnel with Nicole Hesse
We all know that having a regular podcast is an incredible way to attract leads and future clients to your business. But what’s the best way to utilize your podcast? Where in the funnel does it belong, and what other tools should you be using besides it? Today, Nicole Hesse is telling us about her entrepreneurial journey and what came first: the Facebook Group or the Podcast. This week, episode 106 of Listeners to Leads is about finding where your podcast fits in your funnel! Nicole Hesse is a s
Legal Tips Every Podcaster Should Know with Samantha Bradshaw
We all know that the legal components of our business are just as important to attend to as the creative ones. But making sure you have your legal ducks in a row often feels overwhelming and you’d much rather put the time into creating your podcast than worrying about the legal stuff, right? Today, Samantha Bradshaw is here to give tips on the simple, straightforward ways you can make sure your podcast is in the legal green. This week, episode 105 of Listeners to Leads is about the legal tips ev
How to Make Your Podcast More Accessible with Meg Brunson
Accessibility is a big topic of conversation and an important one. As podcasters and business owners, our client and listener experiences should always be top of mind, but often we forget to include the needs of those that are differently abled or those who benefit from extra tools and accommodation. Meg Brunson is here today to guide us through a whole host of things we can do to make our podcasts and social media content more accessible across the board. This week, episode 104 of Listeners to
Learning from Podcast Mistakes with Courtney Andersen
Podcasting doesn’t have a comprehensive guidebook with the dos and dont’s spelled out for you. Because of that, we all make mistakes when starting our podcast! Courtney Andersen is here today to talk about her mistakes and learning moments in her 2 years of podcasting. This week, episode 103 of Listeners to Leads is about learning from podcast mistakes! Courtney Andersen is a sober coach, author, and host of the Sober Vibes podcast. Courtney is a cheerleader for women looking to change their rel
10 Things To Do Before You Start a Podcast
So you’re starting a podcast. You pick a name, make your cover art, fire up Buzzsprout, and release your content into the world. It’s that easy, right? Well, not quite. There are TONS of things to consider before you start a podcast, and we want to make sure you plan your launch strategically and effectively. Today, we’ll talk about what we feel are 10 of the most important things to consider before getting started. This week, episode 102 of Listeners to Leads is about the 10 things to do before
Using Chat-Based AI to Support Your Content Creation with Andréa Jones
ChatGPT and AI are hot topics in the online space right now. But how will these applications that quickly and efficiently generate content change how we market our podcasts? And how can we best utilize them for our social media content? Today, Andréa Jones joins us again to talk about all this and more! This week, episode 101 of Listeners to Leads is about using chat-based AI to support your content creation! Andréa Jones is fiercely committed to helping businesses and podcasters build profitab
How to Overcome Perfectionism and be Consistent with Podcasting with Reshanda Yates
Perfectionism keeps so many people away from podcasting. They worry they can’t stay consistent or create content that’s ‘good enough’ to be put into the world. But everyone is capable of podcasting and this week, Réshanda Yates is here to tell you how to kick perfectionism to the curb and create awesome podcast content without stressing yourself out. This week, episode 100 of Listeners to Leads is about how to overcome perfection and be consistent with podcasting! Réshanda Yates is an author,
How to Create Organic Podcast Growth in a Digital World with Roger Williams
Growing a podcast isn’t easy, especially when trying to grow with organic reach. How do you reach more listeners? Today, Roger Williams is here to talk about using niche interests and absolute authenticity to grow your audience. This week, episode 99 of Listeners to Leads is about how to create organic podcast growth in a digital world! Roger Williams, after 30 years in the youth development/teaching field, lockdown, and two heart attacks, quit his career to pursue a life devoted to finding joy
Imposter Syndrome and Podcasting with Brittney Quinn
Every entrepreneur and business owner has had feelings of imposter syndrome before. When we’re starting our businesses, there are a lot of unknowns, and uncertainty can be scary. But today’s guest, Brittney Quinn is here to tell you why using your platform and privilege to do good is anything but, and how to change your negative belief systems. This week, episode 98 of Listeners to Leads is about imposter syndrome and podcasting! Brittney Quinn is the founder of PowHer, where she teaches executi
Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila
SEO is more important now than ever before and that won’t be changing any time soon. But podcasters often forget to emphasize SEO when putting their content out into the world. What if you could take the contest you already have and optimize the SEO to improve traffic to your podcast? That’s exactly what Erin Ollila is here today to talk about. This week, episode 97 of Listeners to Leads is about repurposing past podcast content using SEO strategy! Erin Ollila is a conversion copywriter, copy co
How to Design Eye-Catching Podcast Graphics with Lauren Felter
While podcasts are mainly an audio experience, graphics still play an important role. Cover art is the first thing your potential listeners' experience of your show, and social media graphics keep your show top-of-mind. Whether you’re an experienced designer or a total beginner, Lauren Felter has tips this week on making graphics that align with your show and draw people in. This week, episode 96 of Listeners to Leads is about how to design eye-catching podcast graphics! Lauren Felter is th
Updates on YouTube and Podcasting with Sarah Conard
Over the past month, YouTube came out with its big push for bringing more podcasts to the platform with YouTube podcasts. While this doesn’t mean anyone and everyone should slap their podcast onto YouTube, there are some things that you can do to utilize this update and reach new audiences. This week, episode 95 of Listeners to Leads is about updates on YouTube and podcasting! Sarah J. Conard is a YouTube strategist, video editor, and all-around online content enthusiast. With a background in bo
The Truth about AI and Podcasting
ChatGPT and the future of AI have been on everyone’s minds lately. With the number of AI tools on the market increasing every day, you’re probably wondering if it’s worth looking into to help you produce your podcast! This week, episode 94 of Listeners to Leads is about the truth about AI and podcasting! In this episode of Listeners to Leads, I’m sharing the importance of keeping your voice in your shop notes and actionable steps you can take right now to utilize AI in your podcasting to save yo
Monetizing a Podcast with Digital Courses with Jono Petrohilos, Host of Course Creator Community Podcast
Digital courses are an excellent way to monetize your podcast but are often overlooked. But if you have the right strategy in place and a community that like your content, you can create a digital course using your podcast. This week, episode 93 of Listeners to Leads is about monetizing a podcast with digital courses! Jono Petrohilos is the co-founder and director of Fitness Education Online, one of Australia's largest online course providers for Personal Trainers. He sells over $1,000,000
How To Position Yourself An Authority In Your Field with Jocelyn Chong
Over 70% of entrepreneurs say that they struggle when it comes to networking. There are lots of ways to market yourself better and establish yourself as an authority in your industry. One way you may not have thought of? Your podcast! This week, episode 92 of Listeners to Leads is about how to position yourself as an authority in your field! Jocelyn Chong is a Networking Specialist, Keynote Speaker, Multi-Award Winner, Four Time #1 International Best Selling Author, and Founder of Magnetic Netwo
How to Optimize Your Podcast for Greater Visibility with Joe Rockey
Growing your podcast audience can seem like a challenge, but there are tools and strategies that can make it easier. Today’s guest has two distinctly different podcasts and shares his strategies to help you grow your show! This week, episode 91 of Listeners to Leads is about how to optimize your podcast for greater visibility! In this episode of Listeners to Leads, Joe Rockey is sharing the importance of organic traffic to your podcast and actionable steps you can take right now to improve your
Podcast Listening And Cognitive Function with ST Rappaport
The way our brains work plays a huge role in our daily lives, from our ability to start projects to the way we prefer to process information. And because every person’s brain works differently, knowing how your own brain works is the key to growing in all areas of your life, and even your podcasting! This week, episode 90 of Listeners to Leads is about podcast listening and your cognitive functions!In this episode of Listeners to Leads, ST Rappaport is sharing the importance of knowing how your
Are Your Podcast Ads Actually Working For You?
Podcast ads are a wonderful tool for getting more clients in your business, but only if you have a strategy that makes them the most effective, they can be. For an ad to be effective, it needs to be aligned with the goals you have for your podcast. This week, episode 89 of Listeners to Leads is about making ads on your podcast work for you! In this episode of Listeners to Leads, I’m sharing the importance of using the right type of ads for your podcast audience and actionable steps you can take
Setting Achievable and Measurable Podcast Milestones
You’ve been working hard on your podcast, it’s time to celebrate! Very few podcasts make it to major episode milestones, so it’s important to mark the occasion. But what moments should you be celebrating? This week, episode 88 of Listeners to Leads is about setting achievable and measurable podcast milestones! In this episode of Listeners to Leads, I’m sharing the importance of celebrating your milestones in podcasting and actionable steps you can take right now to measure your growth and succes
Developing Your Voice in Podcasting with Christina Carlson
You have a unique voice and perspective, and there’s room in podcasting for you. Yes, you. This week, episode 87 of Listeners to Leads is about finding and developing your voice in podcasting! In this episode of Listeners to Leads, Christina Carlson is sharing the importance of being your authentic self on your podcast. Christina and I also chat about the following: How a polarizing podcast title helps you find the best audience for you. Showing up to your podcast as a way of showing up for rela
Creating Your One-Hour Marketing Plan with Mallory Schlabach, CEO of The GirlBoss Agency
Marketing is essential to growing our businesses, but creating a marketing plan often takes up more time than it should. This week, episode 86 of Listeners to Leads is about how to create a one-hour marketing plan!In this episode of Listeners to Leads, Mallory Schlabach and I share the importance of breaking down marketing into manageable pieces and actionable steps you can take right now to grow your podcast and supercharge your business. Mallory Schlabach and I also chat about the following: W
How to Create a Book Featuring Your Podcast Guests with Mike Capuzzi
I talk on the podcast all of the time about repurposing your podcast episodes into additional content and creating a book is not only a great way to extend the reach of your content but to continue building collaborative relationships with your guests. This week, episode 85 of Listeners to Leads is about how to create a book featuring your podcast guests!In this episode of Listeners to Leads, my guest Mike Capuzzi shares how you can use a book to market yourself, differentiate yourself from comp
Using Podcast Guesting to Attract New Clients with Julie Fry
We all, as business owners, burn out our email lists, personal networks, and social media following, so going on podcasts gives us an opportunity to reach a new audience and introduce them to our own podcast or the products or services we provide. This week, episode 84 of Listeners to Leads is about using podcast guesting to attract new clients!In this episode of Listeners to Leads, my guest Julie Fry shares the importance of tapping into other people’s audiences to turn their listeners into you
Podcasting in 2023 for your Business with Lisa Zawrotny and Emily Aborn
If you’re interested in starting your own podcast, guesting on someone else’s podcast, or just wanting to know more about the podcast industry itself, there’s no better way than to gain insight from the people who’ve had their own share of experiences, obstacles, and successes along the way. This week, episode 83 of Listeners to Leads is advice and insight from 3 experienced podcasters!In this episode of Listeners to Leads, I’m joined by my dear friends Lisa Zawrotny and Emily Aborn to share our
Podcasting for Introverts with Katherine Mackenzie-Smith of the Emerge + Expand Podcast
Introverts thrive with one on one conversations so a podcast is a great way to naturally share the things they are passionate about with people that align with their values in a way that feels the most comfortable to them. This week, episode 82 of Listeners to Leads is about podcasting for introverts!In this episode of Listeners to Leads, my guest Katherine Mackenzie-Smith shares how podcasting can be a fantastic place for introverts to build connection and showcase their expertise in a way that
Three Ways to Repurpose Podcast Content
As business owners and podcasters, we are busy, and everything on our plate can add up and feel overwhelming. It is super important to repurpose the content we’ve put time and effort into so that we can work smarter, not harder. This week, episode 81 of Listeners to Leads is aboutthree ways to repurpose podcast content!In this episode of Listeners to Leads, I’m sharing examples of ways I have in the past and am planning in the future to repurpose the content I’ve already put in the work creating
Showing up Consistently for your Podcast Community with Paul Levitin of The Happy Healthy Human
A podcast is often an extension of ourselves, and sometimes we get this boxed-in feeling like we can’t get deeper with our message or narrow down the kinds of content we’re creating, but we’re here to tell you that it is possible, and this is your sign to do it. This week, episode 80 of Listeners to Leads is about showing up consistently for your podcast community!In this episode of Listeners to Leads, my guest Paul Levitin shares why it is important to remain consistent and play the long game o
The Future of Podcasting with Todd Cochrane, CEO of Blubrry Podcasting
Compared to the early years of podcasting, there is now so much less of a barrier to entry regarding tech skills and cost to start. What remains the same is the amount of consistency and work that goes into making a truly valuable show. This week, episode 79 of Listeners to Leads is about the future of podcasting!In this episode of Listeners to Leads, my guest Todd Cochrane shares his wealth of knowledge of the past, present, and future landscape of podcasting and actionable steps you can take
Why is Podcast Quality so Important?
If you’ve listened to this podcast before, you know I talk all the time about the importance of having quality content and audio for your podcast. As the industry is growing, this is only becoming more imperative when it comes to showing up and providing value for your audience. This week, episode 78 of Listeners to Leads is about why podcast quality is so important!In this episode of Listeners to Leads, I’m sharing the importance of taking the quality of your podcast seriously and actionable st
Creating a Podcast for your Community with Krista Lockwood
The trends are shifting away from chasing big numbers and followers to focusing more on having a solid and engaged community that shows up consistently for you and the content you’re creating. This week, episode 77 of Listeners to Leads is about creating a podcast for your community!In this episode of Listeners to Leads, my guest Krista Lockwood shares how she started her podcast imperfectly as a direct response to the feedback of her community and actionable steps you can take right now to crea
Being Strategic with your Podcast Content with Casey Gromer
Like anything, there are so many strategic decisions you can make when it comes to your podcast content, but unless you know your goals, you could be making content that is misaligned with what your audience is looking for. This week, episode 76 of Listeners to Leads is about being strategic with your podcast content!In this episode of Listeners to Leads, my guest Casey Gromer shares how each component of her podcast is intentionally designed and tailored towards her goal and mission and actiona
Tracking and Understanding your Podcast Metrics with Danielle Hayden
There are countless metrics you can track and different strategies to take based on your podcast goals, however, if you’re not clear on what those goals are, you’re going to be tracking the wrong metrics and feel like you’re failing- especially if you’re playing the comparison game. This week, episode 75 of Listeners to Leads is about tracking and understanding your podcast metrics!In this episode of Listeners to Leads, my guest Danielle Hayden shares the importance of understanding what your go
Using Your Podcast as a Thought Leadership Platform
Thought leadership is really about creating value and sharing knowledge around your area of expertise. Still, even more than that, it’s about taking a stand that may be different than others that allows you to separate yourself from other experts in your field. This week, episode 74 of Listeners to Leads is about using your podcast as a thought leadership platform!The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountab
15 Ways to Improve your Podcast Results Today
If you’re using your podcast to bring in leads for your business, but you’re not seeing the results you hoped for, don’t give up! There are strategies you can implement today to get the podcast results you want. In this week’s episode 73 of Listeners to Leads, I’m sharing 15 ways to improve your podcast results today!The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.In t
The Future of Podcasting
The future of podcasting is not going to be about the numbers and the downloads but rather about connecting with your audience and actually creating content they want and enjoy. This week, episode 72 of Listeners to Leads is about the future of podcasting!The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.In this episode of Listeners to Leads, I’m sharing my predictions o
Putting your Audience First with Tarek Hossain of The S Factor
As podcasters, we have to remember that the content we create is, first and foremost, for our audience. When it comes to picking our format, deciding on what content to create and choosing guests, it is important that we do so through an audience-centered lens. This week, episode 71 of Listeners to Leads is about putting your audience first! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their sho
Behind the Scenes of a Podcast Rebrand with Lisa Zawrotny
When you start a podcast, you create your brand based on where you are at the moment, but as you grow, it is important that your brand remains authentic to you and is able to grow with you. This week, episode 70 of Listeners to Leads is about the behind-the-scenes of a podcast rebrand. The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.In this episode of Listeners to Lead
Creating a Podcast Community with Cristin Downs of The Notable Woman
The great thing about online communities is that when people see something they like or something that resonates with them, they want to engage further or discuss a topic, which is why podcast communities have such an appeal and have done so well. This week, episode 69 of Listeners to Leads is about creating a podcast community!The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate
Podcasting and PR for Authors with Dana Kaye of Kaye Publicity
Readers are risk-averse. They want to know when they purchase a book if it is something they are interested in and is worth their time and money. Now more than ever, readers are using recommendations from social media and podcasts to make their book-buying decisions. This week, episode 68 of Listeners to Leads is about podcasting and PR for authors!The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow th
The #1 Way to Grow Your Podcast Show
There are plenty of strategies out in the world for growing your podcast show, but there are only a few that will get you quick results and guaranteed listeners. That’s what we are going to talk about today. This week, episode 67 of Listeners to Leads is about the number one way to grow your podcast show! The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.In this episode
Double your Downloads by Podcast Guesting with Barb Nangle
There ends up being this alignment that comes when you connect with people very authentically and guesting on podcasts is a fantastic way to make these connections while appealing to similar audiences to your own. This week, episode 66 of Listeners to Leads is about doubling your downloads by podcast guesting!The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.In this epis
Adding a Subscription Model to your Podcast
You may have seen Apple promoting their subscription-based podcast model and wondered if this was the right move for your podcast or if another subscription model is a better fit. This week, episode 65 of Listeners to Leads is about adding a subscription model to your podcast!The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.In this episode of Listeners to Leads, I’m sha
Selling Authentically On Your Podcast with Nikki Rausch of Your Sales Maven
In order to turn your podcast listeners into leads, you have to figure out how evoke the feeling of what it is like to work with you into the content you’re creating for your podcast. This week, episode 64 of Listeners to Leads is about selling authentically on your podcast!The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.In this episode of Listeners to Leads, my guest
Using Podcast Listening Statistics to Make Better Decisions
When looking at your podcast listening statistics, you’re going to want to look at the stats that are relevant to the places your audience actually listens. Stats from apps with low downloads are going to do nothing but give you false information on how your podcast is really doing. This week, episode 63 of Listeners to Leads is about using podcast listening statistics to make better decisions!The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Stra
Clearly Positioning your Podcast with Karley Cunningham of Big Bold Brand
Nobody has the same purpose. Even if you think the world of podcasting is saturated, you are still going to show up differently and speak to a niche audience that shares the same vision as you and will benefit from what you have to offer. This week, episode 62 of Listeners to Leads is about clearly positioning your podcast!The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate lead
The Power in Doing Solo Podcast Episodes
People can most likely go listen to your guest on 15 other podcasts but the reason they keep showing up to listen is because they want to hear what YOU bring to the table. If you want to use your podcast to generate leads for your business, then you have to be able to educate your audience on what it is you do, how you serve your clients, and how they can get support from you. This week, episode 61 of Listeners to Leads is about doing solo episodes!The Listeners to Leads Membership is for busine
Putting your Podcast on YouTube
The most important thing to understand when it comes to putting your podcast on YouTube is understanding that YouTube is not a podcast listening app and, therefore, cannot be treated as such. There is a unique and strategic strategy you need to be aware of in order to successfully use YouTube to your podcast’s advantage. This week, episode 60 of Listeners to Leads is about putting your podcast on YouTube!The Listeners to Leads Membership is for business owners who have a podcast and are looking
Your Podcast Peptalk
Typically I pop in here once a week to offer tips and strategies on how to grow your podcast or lead pool. But today, I am doing something a little bit different. Today, I want to share with you a permission slip for your podcast. I want to encourage you to let go, to be you, and to stop trying to be like other people or podcasters. This week, episode 59 of Listeners to Leads is about a podcast pep talk! The Listeners to Leads Membership is for business owners who have a podcast and are looking
Being Strategic and Authentic with Your Podcast with Wendy Battles of the Reinvention Rebels Podcast
Wendy Battles is a podcaster who also works full time, which is a unique perspective compared to others we’ve interviewed before. Wendy shares what it’s like as someone who has a full-time job, but also has a passionate message to spread. Listen as she walks through her routine, where she chooses to outsource and where she prefers to be the one behind the brand, and more. This week, episode 58 of Listeners to Leads is about being strategic and authentic with your podcast! The Listeners to Leads
Using a Podcast Series as an Online Summit with Deanna Seymour of the Eff That Podcast
Ever been curious how your show can be repurposed into an email list or even an online summit? Deanna Seymour, the podcast host of the Eff That show, knows what it means to break down the walls of marketing and do things in a unique and inspiring way when it comes to getting out there. She’s also one of the best people to chat with if you’re looking for ways to break the rules of online business. She hopes to inspire people to break the rules and do things differently when it comes to online mar
Using your Podcast as a Tool of Authenticity with Madi Murphy of CosmicRX Radio
Your podcast is an incredible tool to create such a deeper connection with your community and when you show up authentically as yourself, your audience takes note. This week, episode 56 of Listeners to Leads is about using your podcast as a tool of authenticity!In this episode of Listeners to Leads, my guest Madi Murphy shares the importance of owning your authenticity and actionable steps you can take right now to use your podcast to show up authentically in front of your audience and attract t
How Much Money Can You Make With Your Podcast?
We’ve talked at length on the podcast about ways in which you can monetize your podcast, but how much money can you actually make from your show? There’s a lot of noise on the internet of ways to get podcast income, and many people with one-size-fits-all plans to sell, but what are the realistic expectations around monetizing your podcast? This week, episode 55 of Listeners to Leads is about how much money you can actually make from your show! In this episode of Listeners to Leads, I’m sharing
Podcasting Content, Systems, and Processes with Emily Aborn
When it comes to interviewing a guest on your show, nothing is more frustrating than when they aren’t prepared, don’t deliver high-value content, and then never share your show. Emily Aborn is back on the podcast to help us break down her strategies for creating the perfect guest through processes that keep both you and your guests prepared and ready to deliver on your show. This week, episode 57 of Listeners to Leads is about Podcasting Content, Systems, and Processes! In this episode of Listen
Going Deep (Instead of Wide) With Your Podcast Content
Whether you are currently not sure what else there is to say on your show, and you’re not sure what other topics or conversations you can have, or if you are currently mapping out your future content on a show that’s just starting - it’s important to go deep with your content. I am currently going through this myself with my content. I feel like I am referencing past episodes and as I have -generally- said all I can say about podcasting. So I am here with you. This week, episode 53 of Listeners
Starting Messy with Danielle Ireland of Don't Cut Your Own Bangs
Danielle Ireland, of Don’t Cut Your Own Bangs podcast, is all about jumping into the hard questions and really diving deep. She’s someone who decided in a personal development workshop to start a podcast, and started messy - really genuinely messy - and she’s now hit over 100 episodes and has a lot to share about her journey. This week, episode 52 of Listeners to Leads is about starting messy and getting through imposter syndrome! In this episode of Listeners to Leads, Danielle and I are sharing
Using your Podcast as Supplemental Content in your Business
I have been working closely with clients on repurposing their podcast content. I think it's such an underutilized strategy. By repurposing our episodes, we can simultaneously build trust and a relationship built on value, while also not wasting our time. This week, episode 51 of Listeners to Leads is about how to repurpose your podcast content for your business! In this episode of Listeners to Leads, I’m sharing the importance of building connections through the power of giving and actionab
Success with a Very Niched Podcast with Sam & Karyn of Making Website Magic
People are sometimes scared of niching down too far but Making Website Magic provides something that is so specific and honestly missing in their industry and that is what their audience really appreciates about them. They provide something that literally no one else is. This week, episode 50 of Listeners to Leads is about success with a very niched podcast! In this episode of Listeners to Leads, Sam and Karyn of Making Website Magic and I are sharing the importance of niching down to clarify yo
Launch a Podcast [Tech Tips Series]
We are on the final Tech Tips Series; but don’t worry, the tips and tricks won’t stop! I know that many of you don’t launch a podcast because of the lack of technical support, education around podcast software, and the overwhelm that comes when you start doing so much research around starting a podcast. I want to help be your technical support throughout your first launch! This week, episode 49 of Listeners to Leads is about the tech side of launching a podcast! In this episode of Listeners to L
Systems and Streamlining for your Podcast [Tech Tips Series]
Systems and processes around your podcast don’t have to be boring! Through using systems and processes that work for your show, you can avoid podfading and keep creating content. This week, episode 48 of Listeners to Leads is about the systems and processes you can utilize along your production journey to make your process more efficient! In this episode of Listeners to Leads, I’m sharing the importance of having effective systems in place and actionable steps you can take right now to streamlin
Guest Intake Forms [Tech Tips Series]
I get asked about my tips for guest intake forms often, and it’s something that we are constantly helping our clients with. I am going to talk through things you absolutely need on your intake forms, as well as things you might find helpful on your guest intake form. This week, episode 47 of Listeners to Leads is about what to include in your guest intake form! In this episode of Listeners to Leads, I’m sharing the importance of having the correct information on your guest intake form and action
SEO for Podcasts [Tech Tips Series]
Did you know that there are 850,000 active podcasts in the world? That’s why it’s super important to use SEO for your podcast. SEO allows you to optimize your podcast for search engines so your shows can show up for easily in people’s searches. This week, episode 46 of Listeners to Leads is about SEO for your podcast! In this episode of Listeners to Leads, I’m sharing the importance of keywords in show notes and while recording your show and actionable steps you can take right now to show up qui
10 Ways to Support Other Podcasters
When it comes to supporting other podcasters, I am obsessed with it and I know it can be a tricky subject to broach. How do we support other podcasters without spending an arm and a leg? I got the idea to share a podcast with 10 free or cheap ways to support other podcasters because we got a voice DM on Instagram raving about our show, and how much value someone found it. You’ll get to hear the raw, unedited voice memo in this episode too! This week, episode 45 of Listeners to Leads is about 10
Leaning into Your Calling with Barb Nangle
Barb Nangle started her podcasting journey around a desire to read for audio books, only to change lives and build up over 150 episodes on lessons she’s learned through her recovery journey. When it comes to her process and journey, Barb hasn’t ever struggled with what to talk about, what to share, or when to show up because she’s found a way that works for her. This week, episode 45 of Listeners to Leads is about leaning into your desires and showing up authentically passionate! In this episode
Your Mental Health is More Important than a Podcast
There is nothing more important than your mental health, not your projects, your career, your relationships, nothing. This week, on a special bonus episode of Listeners to Leads, we’re talking about your mental health being more important than your productivity. In this episode of Listeners to Leads, my guest Lisa Zawrotny and I share the trends we are seeing with clients being urged towards byrnout, despite accepting the “freedom from the hustle” mindset and reminding you that your wellbeing al
Creating and Keeping SMART Podcast Goals
As a podcaster, it is crucial that you set clear, achievable goals and treat your podcast like you would any other part of your business. This way, you don’t set yourself up for failure and don’t burn out or worry about failing. This week, episode 43 of Listeners to Leads is about creating and keeping SMART goals you’ll actually stick to! In this episode of Listeners to Leads, I’m sharing the importance of having and setting goals for your podcast and actionable steps you can take right now to c
What to Do When You Have a Bad Podcast Guest?
What do you do when you have a bad podcast guest? I had multiple people recently reach out to ask this question, and it’s a very valid question to ask. If you are a podcaster long enough, you’re bound to get a terrible guest. But what do you do with their audio? How do you proceed? This week, episode 42 of Listeners to Leads is about what to do when you do get that bad podcast guest! In this episode of Listeners to Leads, I’m sharing the importance of vetting your guests before you press record
The ABCs of Visibility with Lisa Simone Richards
When it comes to starting your own PR journey or trying to pitch yourself or your podcast to other platforms, it can be challenging to know where to start. There’s your message, pitching, and a whole lot of in between work too. Luckily, Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get more eyes on their business. This week, episode 41 of Listeners to Leads is about the ABCs of visibility! In this episode of Listeners to Leads, Lisa Simone Richards is sh
Podcasting Lessons Learned with Emily Aborn
Have you ever wondered what it would be like to interview someone who’s been in podcasting for a really long time? Today is your chance to hear all the answers to someone who’s been doing this a while, learn from their mistakes, and know what they wish they’d known when they started. This week, episode 40 of Listeners to Leads is about lessons in podcasting that Emily Aborn has learned throughout her years as a podcaster! In this episode of Listeners to Leads, Emily Aborn is sharing the importan
Maximize your Thought Leadership with Podcasting with Lori Highby
Lori Highby is the CEO and founder of Keystone Click, a digital marketing agency. She’s been in the marketing business for the last 20 years. Her podcast, Social Capital, around networking and marketing by interviewing global leaders in these spaces. This week, episode 39 of Listeners to Leads is about increasing your thought leadership through podcasting with Lori Highby! In this episode of Listeners to Leads, Lori Highby is sharing the importance of understanding your audience in order to make
Is Launching a Podcast Right for You?
A lot of times people come to me with an idea of a podcast but they aren’t sure if they should do a podcast, do something else, or leave it alone. Before you decide to start a podcast, there are a few things you need to consider. This week, episode 38 of Listeners to Leads is about what to consider before you launch a show! Book your Podcast Strategy Session today at https://alesiagalati.com/strategy-session In this episode of Listeners to Leads, I’m sharing the importance of understanding your
Using TikTok as a Podcaster with Christine Maziarz
Christine Maziarz is the TikTok queen for empty nesters and moms everywhere, and it’s no secret that her successful TikTok videos surround her podcast episodes. What is surprising? That she took a break from podcasting this summer and gained MORE downloads than when she was posting new episodes consistently. This week, episode 37 of Listeners to Leads is about using TikTok as a podcaster! In this episode of Listeners to Leads, Christine Maziarz is sharing the importance of having fun and speakin
How to Choose a Podcast Format
When I work with new launch clients I often get asked what format their show should be in, and usually my answer is “it depends,”. However, today I want to help you figure out the format of your show through sharing personal experiences that either I have had or my clients have had to help you decide which format makes the most sense for you. This week, episode 36 of Listeners to Leads is about how to pick a podcast format! In this episode of Listeners to Leads, I’m sharing the importance of und
Unique Podcast Marketing Tips with Alex Sanfilippo
Have you ever felt pressure to do what everyone else is doing for marketing? Like reels, for example? So did Alex Sanfilippo; in fact, when his marketing team came to him and tried to convince him to post reels as a marketing strategy for his show, he turned it down. After a little digging into where his audience was coming from, he found that the majority came from a different platform altogether. He’s leaned into unique marketing ideas to grow his show instead and it’s paying off. This week, e
Tips for Better Podcast Audio Quality with Lisa Zawrotny
I have noticed a severe decline in podcast audio quality recently and it’s frustrating to listen to. In fact, many times I have had to stop listening to the episode due to poor quality audio. Today, I wanted to mix it up a bit and bring on a client who does have high quality audio for her own podcast; both for her and her guests. Lisa Zawrotny is back on the podcast to talk about that this week. Episode 34 of Listeners to Leads is about getting better quality audio! In this episode of Listeners
How to Generate Leads with Your Podcast
How do you generate leads with your show? I get this question all the time, and since this is exactly what the podcast is all about I wanted to share my responses. There are no secrets; it’s all hard work, dedication, and creating good content, but I want to share what’s working in the industry so you can stay on top of your game as podcast host and business owner. That’s why this week, episode 33 of Listeners to Leads is about generating leads with your podcast! In this episode of Listeners to
The Importance of Storytelling in your Podcast Content with Darlene Hawley
Darlene Hawley is a business coach and authentic storyteller who shares her tips today on how to connect on a deeper level with your podcast listeners. Darlene is passionate about connecting through authentic conversation and stories from your personal experiences that makes you unique and special. This week, episode 32 of Listeners to Leads is about the importance of storytelling in your podcast content! In this episode of Listeners to Leads, Darlene is sharing the importance of storytelling in
Using Coaching Skills to Become a Better Podcast Interviewer with Lee Chaix McDonough
As coaches, we have powerful tools that can help us with our podcast and create a better listening experience for our audience. That’s exactly why I pulled in Lee Chaix McDonough for this episode! This week, episode 31 of Listeners to Leads is about becoming a better interviewer through utilizing your coaching skills! In this episode of Listeners to Leads, Lee Chaix McDonough is sharing the importance of utilizing your coaching skills to create a more engaging and insightful listener experience
Using Email Marketing to Grow your Podcast
Email marketing is severely under-utilized by podcasters for promoting their show. However, by utilizing emails for listeners, you’re cultivating an audience that’s already interested in what you have to say. This week, episode 30 of Listeners to Leads is about Using Email Marketing to Grow your Podcast! In this episode of Listeners to Leads, I’m sharing the importance of email marketing and actionable steps you can take right now to nurture your email subscribers without spamming them. I also c
How to Monetize Your Podcast by Selling your Own Services and Products
There are so many ways to monetize your services and products from your podcast, but a lot of podcast hosts make some of the key mistakes or feel gross about their sales strategy. I have worked with many clients on how to sell without feeling gross, getting rid of those big mistakes, and help turn your podcast into a good sales funnel strategy. This week, episode 29 of Listeners to Leads is about How to Monetize Your Podcast by Selling Your Own Services and Products! In this episode of Listeners
Using your Podcast to Build Connection and Sell Authentically with Vince Warnock
Vince Warnock is a Podcast host, author and marketing coach, but his expertise goes far beyond anything that could be written down on paper. Vince utilizes his past experience being one of the top marketing professionals at Adobe to create an authentic and genuine podcast presence, which builds stronger connections with his listeners and guests, leading to more genuine leads. This week, episode 28 of Listeners to Leads is about Using your Podcast to Build Connections and Sell Authentically with
The Power of Difficult Podcast Conversations with Helen King
Helen King knows quite a bit about difficult conversations; from being diagnosed with cancer, to her podcast The C Word Radio, to ADHD as a podcast manager, she has had much experience with discussing hard topics and even how to manage her ADHD as a podcaster. This week, episode 27 of Listeners to Leads is about the power of difficult podcast conversations, with Helen King! In this episode of Listeners to Leads, Helen King is sharing the power of difficult conversations and actionable steps you
How to Monetize Any Podcast
Generally, we talk about how to utilize your podcast to generate leads, but I get a lot of questions about the best ways to monetize your podcast. These tips and strategies will help you whether you are looking to supplement your income or bring in more than that. This week, episode 26 of Listeners to Leads is about how to monetize your podcast; no matter what type of podcast you have! In this episode of Listeners to Leads, I’m sharing the importance of strategic monetization tactics and actiona
Creating an Attractive Podcast Sponsorship Deck with Betsy Wallace
Starting to monetize a hobby podcast has its challenges, and not every podcast is meant to be a long series. No one understands this better than Betsy Wallace. Betsy is the founder of Capsule Podcast, where she serves small businesses and brands who want to grow through podcasting. Through her innovative Capsule Podcast framework, Betsy teaches authors, bloggers, and coaches how to produce a strategic, six-episode mini-series that provides all the benefits of podcasting with a fraction of the wo
Plan out the First (or Next) 10 Episodes of your Podcast
Over the last few weeks we’ve focused really heavily on your launch strategy and focusing really heavily on the launch part of your podcast. I want to go through ideas on how to plan out and strategize new podcast episodes. If you are not a new podcaster but struggling to come up with ideas or a strategy for planning episode content, you will also be able to utilize this episode for that! This week, episode 24 of Listeners to Leads is about how to plan out the first (or next) 10 episodes of your
How to Create a Podcast Launch Plan
Oftentimes new podcasters rush their launch, get podfade or burnt out, and frustrated. That’s not what I want for you! I want you to be intentional in how you launch your show for the best possible launch. This week, episode 23 of Listeners to Leads is about how to create a podcast launch strategy! In this episode of Listeners to Leads, I’m sharing the importance of having a strategy for your launch and actionable steps you can take right now to make the most of your show. I also chat about the
The Importance of Podcast Market Research and How to do it
One of the biggest things I see podcasters get wrong when launching a podcast is that they don’t do their market research. Through this research, you can set up your podcast for success and set it apart from your competition. That’s why this week, episode 22 of Listeners to Leads is about the Importance of Podcast Market Research and how to do it! In this episode of Listeners to Leads, I’m sharing the importance of market research for your podcast and actionable steps you can take right now to s
How to Organize and Plan Your Podcast Content
It doesn’t matter if you are a new or a seasoned podcaster, it’s important to know how to organize and plan your podcast content. I was on Clubhouse last week and I got a question about planning content when his wife likes to plan and organize and he doesn’t. This question turned into a fantastic discussion, and it’s a great conversation to bring here to this platform. This week, episode 21 of Listeners to Leads is about organizing and planning your podcast content! Access the Podcast Workflow T
Creating a Quality Podcast
I recently tried to get back into listening to podcasts, but the poor quality in so many podcasts made it very difficult to find ones I could listen to without being distracted. When we are talking about converting listeners to leads, we need to have quality podcast episodes, with engaged and intrigued audiences who want to hear what we have to say or share. This week, episode 20 of Listeners to Leads is about creating a quality podcast! In this episode of Listeners to Leads, I’m sharing the imp
Easily Manage your Podcast Workflow
If you want your podcast to convert to leads and if you want to bring in your audience, you need a plan of action for your podcast. This means you need to be able to create and manage your podcast workflow. We’ve been talking about content ideas and creating a rudimentary plan for your podcast, but today we are taking an aerial approach to dive into your overall workflow. This week, episode 19 of Listeners to Leads is about managing your podcast workflow! Access the FREE podcast workflow checkli
How to Plan an Interview Podcast with Lisa Zawrotny
As a podcast management company, I get a lot of questions around how to give good interviews, and I usually will send clients to listen to Lisa Zawrotny’s podcast for a perfect example of someone who always gives good interviews. As an interviewer or as an interviewee, it’s important to stay present and focused, go in with a plan, and really have the proper presence to show up as your best self. Lisa Zawrotny is the founder of Positivity Living Systems and the host of the podcast The Positivity
[FAQ] Podcast Launch
I absolutely love launching podcasts, which is why my company has launched over 15 podcasts in the last year and a half, and we are currently working on 3 more launches! One of the biggest hang ups for new podcasters is their launch. I get a lot of questions about launching a podcast, like the process and strategy behind a launch, and so I wanted to take the time to answer those this week. That’s why episode 17 of Listeners to Leads is answering your frequently asked launch questions! In this ep
Landing Coaching Clients from your Podcast with Valerie Friedlander
Most of the time when we start our podcast for the first time, there can be a lot of self-doubt. A lot of “Am I really qualified to talk about this?” and some perfectionism. The same thing happens when we start a business. These mindset barriers can hold us back from enjoying the process or even stop us from actually bringing our dreams to fruition. This week, episode 16 of Listeners to Leads is about landing coaching clients, with Valerie Friedlander! In this episode of Listeners to Leads, Vale
14 Ways to Repurpose Your Podcast Content
Did you know that I have a degree in marketing? While a lot of the principles of basic marketing are great for bigger companies with marketing budgets and lots of team members, it can be difficult to complete all these ads and other strategies as a solopreneur or a smaller business. That’s why repurposing content is a small business owner's answer to marketing! This week, episode 15 of Listeners to Leads is about repurposing your podcast content! In this episode of Listeners to Leads, I’m s
Finding Quality Guests for your Podcast
A lot of times as podcasters we talk about “growing the podcast” but I want to flip it around and instead encourage you to focus on finding high-quality value you can add to the show. By adding high value you’ll grow the show authentically while showing up for your audience and what they need from you, which will, in turn, grow your show. This week, episode 13 of Listeners to Leads is about finding quality guests for your podcast! In this episode of Listeners to Leads, I’m sharing the importance
{Podcast Audit} Expanding Your Audience Reach with Britt Lanza
The true beauty in podcasting is that there truly are no rules. You have the autonomy to decide every aspect about what your podcast is about and how you work best, so have some fun with it and forget the rest.This week, for episode 12 of Listeners to Leads,we sit down and have a podcast audit with Britt from Moments with an MEO Podcast!In this episode of Listeners to Leads, I’m sharing with Britt the importance of tailoring your podcast to be reflective of your purpose and goals and actionable
How to Use Dynamic Content to Make Money with your Podcast
Dynamic content is a game-changer for podcasters! Imagine having a new listener stumble upon your show and love the premise so much they start listening to episode one - that you recorded a year ago - and they love you so much they want to work with you but don’t know where to start. They shouldn’t have to binge 100 episodes to learn the most current ways to work with you! Using dynamic content allows your listeners to always get the most up-to-date information - even if they aren’t on a new epi
Using Email to Increase your Podcast Downloads with Ashley DeLuca
As podcasters, it is easy to hide behind a microphone but when we allow our personality to peek through our content, this is where we will notice an increase in downloads. This week, episode 10 of Listeners to Leads is about using email to increase your podcast downloads! In this episode of Listeners to Leads, Ashley DeLuca shares the importance of infusing your personality into your podcast episodes, marketing, and overall brand and actionable steps you can take right now to pull that relatabil
Podcast Stats: What They Mean and How to Measure Success
How do you measure the success of your podcast? What does the statistical data about your show actually mean? Are people actually downloading your episodes? What do the statistics actually mean? I am going to break it down for you because this week, episode 09 of Listeners to Leads is all about podcast statistics! In this episode of Listeners to Leads, I’m sharing the importance of understanding your podcast statistics and what all those numbers and graphs actually mean and how to use them as yo
Ditch Social Media Overwhelm with Andréa Jones
The time and effort that you put into social media are ultimately what you’re going to get back from it, so giving a majority of your time to one social media will yield better results than giving small bits of your time to several platforms. This week, episode 8 of Listeners to Leads is about ditching the social media overwhelm! In this episode of Listeners to Leads, my guest Andréa Jones shares the importance of leveraging social media for your podcast and business in a way that works for you
5 Strategies to Never Run out of Podcast Content
As a business owner and as a podcast host, it can be very frustrating to come up with so many ideas and topics for your podcast. Keeping up with social media, your listeners, business, and everything in between can feel very overwhelming, but it doesn’t have to be. This week, episode 07 of Listeners to Leads is about ways you can come up with content for your podcast! In this episode of Listeners to Leads, I’m sharing the best strategies I use to come up with content that my listeners actually w
{Podcast Audit} Creating a Visibility Strategy with Valerie Friedlander
One of the most important things you can do to grow your podcast is work on your visibility strategy to be seen by listeners across all audiences. This week, episode 6 of Listeners to Leads is about creating a visibility strategy! In this episode of Listeners to Leads, I’m sharing with my guest Valerie Friedlander the importance of making yourself visible across platforms and actionable steps you can take right now to create your visibility strategy. I also discuss with Valerie some of the follo
6 Mistakes Podcasters Make that are Costing Them Leads
Your podcast, no matter how big or small, gives you a platform and an opportunity to generate leads for your business. This week, episode 5 of Listeners to Leads is about the six mistakes you’re making that are costing you leads! In this episode of Listeners to Leads, I’m sharing the importance of leveraging your podcast in your business strategy and actionable steps you can take right now to turn your listeners into leads. I also discuss some of the following: Using your podcast as an opportun
How to be a Great Podcast Guest and Host with Dr. AJ Austin
As both a host and a guest, it is important to keep the audience in mind when selecting who to invite to your show and whose show you want to be a guest on in order to provide value to the listeners. That’s why episode 4 of Listeners to Leads Podcast is about how to be a great podcast guest and host! In this episode of Listeners to Leads Podcast, my guest, Dr. AJ Austin is sharing the importance of working as a team during a podcast interview and actionable steps you can take right now to nail y
Streamline your Podcast Content Creation Process
The stats are not in your favor as a new podcaster, mostly because people rush into it and then don’t have a plan. Most podcasts don’t make it past 7 episodes, and we don’t want that for you. This week, episode 03 of Listeners to Leads is about Streamlining your podcast content creation process! In this episode of Listeners to Leads, I’m sharing the importance of having a plan for the creation process of your podcast and actionable steps you can take right now to have a successful launch of you
How to Create an Effective Podcast Pitch with Michelle Glogovac
Pitching yourself or your podcast can sometimes feel like a 30-minute pitch, losing your listener and making you feel like you’re not getting the point across. This week, episode 02 of Listeners to Leads is about Pitching your podcast and pitching yourself to be on podcasts! In this episode of Listeners to Leads, Michelle Glogovac is sharing the importance of pitching and actionable steps you can take right now to land your next pitch! Michelle Glogovac also chats about the following: What compo
10 Ways to Strategically Grow Your Podcast Audience
The best way to grow your podcast audience is by word of mouth, however, this isn’t always the quickest way to attract more listeners. That's why episode 1 of Listeners to Leads is about strategically growing your podcast audience! In this episode of Listeners to Leads, I’m sharing the importance of having an engaged audience and actionable steps you can take right now to strategically grow your podcast audience. I also discuss some of the following: More general, mainstream topic-focused p
Welcome to Listeners to Leads
Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their business. Alesia uses her experience as the owner of Galati Media, a full-service podcast management company, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcast. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Lead