The Nights & Weekends Podcast

The Nights & Weekends Podcast

The Nights & Weekends Podcast

A bootstrapped business mastermind with Craig Hewitt and Ken Wallace

52: Getting the Band Back Together

52: Getting the Band Back Together

Craig and Ken are back at it giving updates on their businesses, lives, and the intersection of those two. MastermindJam2 is getting closer to launch, and Ken is excited about the prospects of a much better mastermind platform and the multiple monetization opportunities it presents.  It's been a long road but Ken sees the light at the end of the tunnel where sharing his new version of MMJ with his audience and allow business owners to further their businesses. PodcastMotor continues to thrive an

Sep 18, 2017 • 1:01:23

52: Getting the Band Back Together

52: Getting the Band Back Together

Craig and Ken are back at it giving updates on their businesses, lives, and the intersection of those two. MastermindJam2 is getting closer to launch, and Ken is excited about the prospects of a much better mastermind platform and the multiple monetization opportunities it presents.  It's been a long road but Ken sees the light at the end of the tunnel where sharing his new version of MMJ with his audience and allow business owners to further their businesses. PodcastMotor continues to thrive

Sep 18, 2017 • 0:00

51: The Lost Episode

51: The Lost Episode

Welcome back! Sorry about the extra-long hiatus (blame Ken). It's amazing how hard it is to publish a podcast episode that highlights missed goals. big sigh Anyway... This week Ken and Craig discuss priorities for 2017. Topics include: Ken is clumsy with hot coffee Craig's buttery smooth voice courtesy of new headset mic. Podcastmotor acquired WP plugin: Seriously Simple Podcasting Craig likes to ski, Ken not so much. Progress on MastermindJam 2.0, and balancing softwa

Feb 1, 2017 • 0:00

51: The Lost Episode

51: The Lost Episode

Welcome back! Sorry about the extra-long hiatus (blame Ken). It's amazing how hard it is to publish a podcast episode that highlights missed goals. big sigh Anyway... This week Ken and Craig discuss priorities for 2017. Topics include: Ken is clumsy with hot coffee Craig's buttery smooth voice courtesy of new headset mic. Podcastmotor acquired WP plugin: Seriously Simple Podcasting Craig likes to ski, Ken not so much. Progress on MastermindJam 2.0, and balancing software com

Feb 1, 2017 • 48:17

50: The Facts of Life

50: The Facts of Life

This week is a tribute to Alan Thicke, writer of The Facts of Life theme song, among many others. Today Ken and I are catching up on our businesses, and talking about some next steps for both of us. Craig has his first professional coaching call set up, as he's looking to further refine the operations, independence, and profitability of PodcastMotor.  Looking into 2017 this will be a major focus for him in building out a more diversified, not as dependent on any one person or thing, business

Dec 16, 2016 • 0:00

50: The Facts of Life

50: The Facts of Life

This week is a tribute to Alan Thicke, writer of The Facts of Life theme song, among many others. Today Ken and I are catching up on our businesses, and talking about some next steps for both of us. Craig has his first professional coaching call set up, as he's looking to further refine the operations, independence, and profitability of PodcastMotor.  Looking into 2017 this will be a major focus for him in building out a more diversified, not as dependent on any one person or thing, business th

Dec 16, 2016 • 46:54

49: Traffic Cures All Ills

49: Traffic Cures All Ills

It all comes down to eyeballs sometimes.  Both Ken and I are finding ourselves in a situation where more traffic (and maybe a lot more traffic) will make business really perform better.  Going through the process of testing, evaluating, and implementing some of these traffic generation techniques will be exciting to follow along with in the coming months. MastermindJam is going through a rehaul in the matching algorithm, onboarding, and mastermind automation that it provides.  With this Ken wil

Nov 15, 2016 • 0:00

49: Traffic Cures All Ills

49: Traffic Cures All Ills

It all comes down to eyeballs sometimes.  Both Ken and I are finding ourselves in a situation where more traffic (and maybe a lot more traffic) will make business really perform better.  Going through the process of testing, evaluating, and implementing some of these traffic generation techniques will be exciting to follow along with in the coming months. MastermindJam is going through a rehaul in the matching algorithm, onboarding, and mastermind automation that it provides.  With this Ken will

Nov 15, 2016 • 54:23

48: The Importance of Staying Power in Growing Our Businesses

48: The Importance of Staying Power in Growing Our Businesses

As a business grows and matures it experiences the eventuality of getting some of that "been around for a while" organic juice. Both Ken and I have seen this lately with MastermindJam and PodcastMotor.  More organic search, site traffic, and 'cold' customers coming to our site in the past couple of months, and the only thing to explain it is the slow grind of more content, more chatter in the community, and more reputation for Google to look at. Both Ken and I have been working a lot lately abo

Nov 2, 2016 • 0:00

48: The Importance of Staying Power in Growing Our Businesses

48: The Importance of Staying Power in Growing Our Businesses

As a business grows and matures it experiences the eventuality of getting some of that "been around for a while" organic juice. Both Ken and I have seen this lately with MastermindJam and PodcastMotor.  More organic search, site traffic, and 'cold' customers coming to our site in the past couple of months, and the only thing to explain it is the slow grind of more content, more chatter in the community, and more reputation for Google to look at. Both Ken and I have been working a lot lately abou

Nov 2, 2016 • 58:01

47: Customer Discovery and a New App

47: Customer Discovery and a New App

This week Ken and I are talking about a new project that I'm developing.  After the discussion last week about being a newbie programmer in training I've settled on an initial product to develop. The app is going to be called Monsoon, and you can find it at monsoonapp.com.  While I'm sure the final product will be much different than this initial idea the space it's going to be in is marketing analytics.  Initially this will be a tool to help you plan and prioritize your marketing efforts. Ins

Sep 28, 2016 • 0:00

47: Customer Discovery and a New App

47: Customer Discovery and a New App

This week Ken and I are talking about a new project that I'm developing.  After the discussion last week about being a newbie programmer in training I've settled on an initial product to develop. The app is going to be called Monsoon, and you can find it at monsoonapp.com.  While I'm sure the final product will be much different than this initial idea the space it's going to be in is marketing analytics.  Initially this will be a tool to help you plan and prioritize your marketing efforts. Inspi

Sep 28, 2016 • 30:36

46: Mapping Our Future Plans

46: Mapping Our Future Plans

This week Ken and I do a bit of thinking about what we're looking at with our businesses now that we both find ourselves with a little time on our hands. One of the tools that Ken has been using is Poindexter to map out what a business model could look like down the road.  Pretty interesting tool to check out. Hope you enjoyed the show this week.  As always we'd love a review in iTunes if you're not too apathetic!

Sep 21, 2016 • 44:00

46: Mapping Our Future Plans

46: Mapping Our Future Plans

This week Ken and I do a bit of thinking about what we're looking at with our businesses now that we both find ourselves with a little time on our hands. One of the tools that Ken has been using is Poindexter to map out what a business model could look like down the road.  Pretty interesting tool to check out. Hope you enjoyed the show this week.  As always we'd love a review in iTunes if you're not too apathetic!

Sep 21, 2016 • 0:00

45: New Directions (no, not the boy band!)

45: New Directions (no, not the boy band!)

Just as quickly as some things start, they can also end.  The show today is all about a few of updates from us, a few new directions we're taking in our businesses, and lessons we've learned along the way. Nugget saw some fantastic growth in it's initial launch, and was poised to grow quickly as a platform where entrepreneurs can come to find business problems to solve, but also to congregate to talk through what their business problems are, and hopefully how to solve them. After the launch Ken

Sep 8, 2016 • 48:58

45: New Directions (no, not the boy band!)

45: New Directions (no, not the boy band!)

Just as quickly as some things start, they can also end.  The show today is all about a few of updates from us, a few new directions we're taking in our businesses, and lessons we've learned along the way. Nugget saw some fantastic growth in it's initial launch, and was poised to grow quickly as a platform where entrepreneurs can come to find business problems to solve, but also to congregate to talk through what their business problems are, and hopefully how to solve them. After the launch Ken

Sep 8, 2016 • 0:00

44: Nugget Update

44: Nugget Update

Welcome back! This week Ken gives the latest updates on Nugget, the community that he's been working on with Justin Vincent.   ——— If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this episode’s show notes, or send 140 characters of love our way on twitter.

Aug 11, 2016 • 51:00

44: Nugget Update

44: Nugget Update

Welcome back! This week Ken gives the latest updates on Nugget, the community that he's been working on with Justin Vincent. ——— If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this episode’s show notes, or send 140 characters of love our way on twitter.

Aug 11, 2016 • 0:00

43: What's the value of a business idea?

43: What's the value of a business idea?

Welcome back! Since you last heard from us, Craig and his family have found themselves in Aix-en-Provence, France, and are absolutely loving it there. Show topics: Ken and Craig debate Ken's newest side project, Nugget, that he's been working on with co-founder Justin Vincent. The importance of choosing the right place to settle down with your family, and what impacts those decisions.   ——— If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Le

Jun 25, 2016 • 51:49

43: What's the value of a business idea?

43: What's the value of a business idea?

Welcome back! Since you last heard from us, Craig and his family have found themselves in Aix-en-Provence, France, and are absolutely loving it there. Show topics: Ken and Craig debate Ken's newest side project, Nugget, that he's been working on with co-founder Justin Vincent. The importance of choosing the right place to settle down with your family, and what impacts those decisions. ——— If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star

Jun 25, 2016 • 0:00

42: Decisions, Decisions

42: Decisions, Decisions

Welcome back! Since you last heard from us, Craig and his family have travelled a bit south in Europe, inching ever closer to the Mediterranean. Craig calls in from Santiago de Compostela, Spain. Show topics: Updates on MastermindJam, PodcastMotor, and Craig's travel niche content businesses. The importance of choosing the right place to settle down with your family, and what impacts those decisions. The benefits of developing a habit of working first thing in the morning when you

Jun 4, 2016 • 0:00

42: Decisions, Decisions

42: Decisions, Decisions

Welcome back! Since you last heard from us, Craig and his family have travelled a bit south in Europe, inching ever closer to the Mediterranean. Craig calls in from Santiago de Compostela, Spain. Show topics: Updates on MastermindJam, PodcastMotor, and Craig's travel niche content businesses. The importance of choosing the right place to settle down with your family, and what impacts those decisions. The benefits of developing a habit of working first thing in the morning when you'r

Jun 4, 2016 • 39:29

41: Craig's Updates From Ireland + Ken's Shields Are Down

41: Craig's Updates From Ireland + Ken's Shields Are Down

Welcome back! Since you last heard from us, Craig and his family have begun the first leg of their epic European trip. Craig calls in from Dublin, Ireland. Show topics: Long overdue updates on MastermindJam and PodcastMotor. The importance of choosing the right customers for your business. Craig's tips on traveling through Europe with a young family. Tips on choosing a business that's a good fit for the entrepreneur: scratching your own itch vs. picking a random niche. Th

May 19, 2016 • 0:00

41: Craig's Updates From Ireland + Ken's Shields Are Down

41: Craig's Updates From Ireland + Ken's Shields Are Down

Welcome back! Since you last heard from us, Craig and his family have begun the first leg of their epic European trip. Craig calls in from Dublin, Ireland. Show topics: Long overdue updates on MastermindJam and PodcastMotor. The importance of choosing the right customers for your business. Craig's tips on traveling through Europe with a young family. Tips on choosing a business that's a good fit for the entrepreneur: scratching your own itch vs. picking a random niche. The b

May 19, 2016 • 40:41

40: Live Recap from MicroConf 2016

40: Live Recap from MicroConf 2016

Craig and Ken invite Dave Rodenbaugh from the Rogue Startups Podcast to recap another fantastic MicroConf in Las Vegas. This episode was recorded in a live venue, so please pardon some background noise. In this episode This episode has two parts: Segment 1 (approx. 35mins): Dave, Craig, and Ken recapping MicroConf 2016 Segment 2 (approx. 15mins): Dave, Craig, and Ken welcome special guests Scott Nixon of Happy Herbivore, Einar Vollset of AppAftercare, and acclaimed outreach consultant Kai D

Apr 20, 2016 • 0:00

40: Live Recap from MicroConf 2016

40: Live Recap from MicroConf 2016

Craig and Ken invite Dave Rodenbaugh from the Rogue Startups Podcast to recap another fantastic MicroConf in Las Vegas. This episode was recorded in a live venue, so please pardon some background noise. In this episode This episode has two parts: Segment 1 (approx. 35mins): Dave, Craig, and Ken recapping MicroConf 2016 Segment 2 (approx. 15mins): Dave, Craig, and Ken welcome special guests Scott Nixon of Happy Herbivore, Einar Vollset of AppAftercare, and acclaimed outreach consultant Kai Davis

Apr 20, 2016 • 45:11

39: See You at Microconf 2016

39: See You at Microconf 2016

Craig and Ken discuss their goals for MicroConf 2016 in Las Vegas. ——— If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this episode’s show notes, or send 140 characters of love our way on twitter.

Apr 3, 2016 • 0:00

39: See You at Microconf 2016

39: See You at Microconf 2016

Craig and Ken discuss their goals for MicroConf 2016 in Las Vegas.   ——— If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this episode’s show notes, or send 140 characters of love our way on twitter.

Apr 3, 2016 • 37:48

38: All This World Needs is More Traffic

38: All This World Needs is More Traffic

Driving traffic to your site is the lifeblood of learning, growing, and optimizing your business. Without it you're really just guessing at what works, what your customers want, and how viable your business really is. Hot off the heels of a mention on Startups For the Rest of Us, Ken is looking to capitalize on some additional traffic to his site.  But will this boost in eyeballs be the thing that takes MastermindJam to a whole new level?  It's a good reminder that traffic is really just the too

Mar 3, 2016 • 1:05:14

38: All This World Needs is More Traffic

38: All This World Needs is More Traffic

Driving traffic to your site is the lifeblood of learning, growing, and optimizing your business. Without it you're really just guessing at what works, what your customers want, and how viable your business really is. Hot off the heels of a mention on Startups For the Rest of Us, Ken is looking to capitalize on some additional traffic to his site.  But will this boost in eyeballs be the thing that takes MastermindJam to a whole new level?  It's a good reminder that traffic is really just the to

Mar 3, 2016 • 0:00

37: Launching the Epic Podcasting Course

37: Launching the Epic Podcasting Course

Craig details the launch of his new course: Epic Podcasting. Craig explains who it's for, what it's about, and the ongoing benefits if you sign up during launch. Craig and Ken discuss the concept of headspace, and how finding ways to have freedom of mind, and freedom of your own thoughts, can benefit your quest for freedom dollars. Mentioned In This Episode Epic Podcasting Course ——— If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your co

Feb 23, 2016 • 0:00

37: Launching the Epic Podcasting Course

37: Launching the Epic Podcasting Course

Craig details the launch of his new course: Epic Podcasting. Craig explains who it's for, what it's about, and the ongoing benefits if you sign up during launch. Craig and Ken discuss the concept of headspace, and how finding ways to have freedom of mind, and freedom of your own thoughts, can benefit your quest for freedom dollars. Mentioned In This Episode Epic Podcasting Course ——— If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments

Feb 23, 2016 • 1:00:19

36: There Are Days When It's Just Work

36: There Are Days When It's Just Work

Ken gives updates on lead magnets he is building. Craig talks through his anxiety caused by giving notice at his day job. Mentions Justin Jackson's MegaMaker Challenge with Podcast, Manifesto, Community Craig's EpicPodcasting Course Ken's Fitbit Profile Noah Kagen's Every Tool I Use to Run a 7-Figure Business ——— If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this episode’s s

Feb 18, 2016 • 1:04:34

36: There Are Days When It's Just Work

36: There Are Days When It's Just Work

Ken gives updates on lead magnets he is building. Craig talks through his anxiety caused by giving notice at his day job. Mentions Justin Jackson's MegaMaker Challenge with Podcast, Manifesto, Community Craig's EpicPodcasting Course Ken's Fitbit Profile Noah Kagen's Every Tool I Use to Run a 7-Figure Business ——— If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this ep

Feb 18, 2016 • 0:00

35: My Future's So Bright, I Gotta Wear Shades

35: My Future's So Bright, I Gotta Wear Shades

Shiny object syndrome is a tough thing to overcome, but with the success of our businesses these temptations wane.  Keeping focused on Priority #1 is key to the long term success of any entrepreneurial venture. The big day of going full time on PodcastMotor is coming for Craig and along with that brings all sorts of emotions.  Staying focused at this time is really important.  Failure to do so could mean the demise of his entrepreneurial career even before it really gets started. Ken is looking

Feb 4, 2016 • 57:38

35: My Future's So Bright, I Gotta Wear Shades

35: My Future's So Bright, I Gotta Wear Shades

Shiny object syndrome is a tough thing to overcome, but with the success of our businesses these temptations wane.  Keeping focused on Priority #1 is key to the long term success of any entrepreneurial venture. The big day of going full time on PodcastMotor is coming for Craig and along with that brings all sorts of emotions.  Staying focused at this time is really important.  Failure to do so could mean the demise of his entrepreneurial career even before it really gets started. Ken is lookin

Feb 4, 2016 • 0:00

34: Here's What's Great About Masterminds and Hookers

34: Here's What's Great About Masterminds and Hookers

This week, Craig leads off with updates on PodcastMotor. Craig next delves into the revenue model of the new travel content sites he's acquired. Ad revenue plus affiliate marketing plus advanced audience segmentation equals success. Design your business with the end in mind, and cater to customers that spend money. Ken talks through traffic building and mastermind group tactics. Ken also shares how he's been avoiding joining a mastermind group (the irony is not lost), and what he's re-learnin

Jan 28, 2016 • 0:00

34: Here's What's Great About Masterminds and Hookers

34: Here's What's Great About Masterminds and Hookers

This week, Craig leads off with updates on PodcastMotor. Craig next delves into the revenue model of the new travel content sites he's acquired. Ad revenue plus affiliate marketing plus advanced audience segmentation equals success. Design your business with the end in mind, and cater to customers that spend money. Ken talks through traffic building and mastermind group tactics. Ken also shares how he's been avoiding joining a mastermind group (the irony is not lost), and what he's re-learning f

Jan 28, 2016 • 1:17:55

32: The Year in Review

32: The Year in Review

Ken and Craig give updates, and look back on progress made in 2015. (Sorry for the sound quality at certain points in the show.) — If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this episode’s show notes, or send 140 characters our way on twitter.

Dec 30, 2015 • 0:00

32: The Year in Review

32: The Year in Review

Ken and Craig give updates, and look back on progress made in 2015. (Sorry for the sound quality at certain points in the show.) — If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this episode’s show notes, or send 140 characters our way on twitter.

Dec 30, 2015 • 1:06:09

31: Craig's Big Buy

31: Craig's Big Buy

In this show, Ken and Craig give a long overdue listener shout-out, plus their normal updates. Most importantly, Craig shares details of his purchase of an existing content business. Mentions Stuff we mentioned in this show: Quit Your Day Job shirt, (no longer available) from Alan Branch at

Dec 15, 2015 • 0:00

31: Craig's Big Buy

31: Craig's Big Buy

In this show, Ken and Craig give a long overdue listener shout-out, plus their normal updates. Most importantly, Craig shares details of his purchase of an existing content business. Mentions Stuff we mentioned in this show: Quit Your Day Job shirt, (no longer available) from Alan Branch at

Dec 15, 2015 • 44:50

30: Doubling Down on What's Working

30: Doubling Down on What's Working

When you find something that's working, you have to go all-in on it.  No sense in fussing around with over optimizing things, just keep focusing on those things that are growing your business, and block out everything else. For both Ken and I there are things in our businesses that are definitely working, or starting to show signs of working, and a lot of noise that's distracting our time, mental focus, and emotional energy.  Figuring out a good way to monetize our businesses, optimizing for pro

Nov 18, 2015 • 57:37

30: Doubling Down on What's Working

30: Doubling Down on What's Working

When you find something that's working, you have to go all-in on it.  No sense in fussing around with over optimizing things, just keep focusing on those things that are growing your business, and block out everything else. For both Ken and I there are things in our businesses that are definitely working, or starting to show signs of working, and a lot of noise that's distracting our time, mental focus, and emotional energy.  Figuring out a good way to monetize our businesses, optimizing for pr

Nov 18, 2015 • 0:00

29: Email Marketing In-Depth with Josh Earl

29: Email Marketing In-Depth with Josh Earl

Email marketing genius, copywriter, and programmer Josh Earl joins Ken and Craig for a candid discussion on email marketing techniques. “If you're wanting to reach out to influencers: sign up for people's email lists, and then respond to their emails.”–@josh_earl About Josh Earl Josh is an expert email and direct response copywriter, email marketer, viral giveaways expert, programmer, and podcaster. What others are saying about Josh Earl: “Josh Earl is one of the few people that I’ve ever t

Oct 27, 2015 • 0:00

29: Email Marketing In-Depth with Josh Earl

29: Email Marketing In-Depth with Josh Earl

Email marketing genius, copywriter, and programmer Josh Earl joins Ken and Craig for a candid discussion on email marketing techniques. “If you're wanting to reach out to influencers: sign up for people's email lists, and then respond to their emails.”–@josh_earl About Josh Earl Josh is an expert email and direct response copywriter, email marketer, viral giveaways expert, programmer, and podcaster. What others are saying about Josh Earl: “Josh Earl is one of the few people that I’ve ever truste

Oct 27, 2015 • 1:00:04

28: The Rash That Cancelled Date Night

28: The Rash That Cancelled Date Night

Ken and Craig give updates. Plus: HFMD, and—literally—hundreds of dollars in creams from Walgreens. Craig's Rode Podcaster Microphone Giveaway (Contest Over) If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this episode’s show notes, or send 140 characters our way on twitter.

Oct 22, 2015 • 0:00

28: The Rash That Cancelled Date Night

28: The Rash That Cancelled Date Night

Ken and Craig give updates. Plus: HFMD, and—literally—hundreds of dollars in creams from Walgreens. Craig's Rode Podcaster Microphone Giveaway (Contest Over) If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this episode’s show notes, or send 140 characters our way on twitter.

Oct 22, 2015 • 40:54

27: Sherry Walling on Balancing Family and Your Startup

27: Sherry Walling on Balancing Family and Your Startup

Sherry Walling explains to Ken, Craig, and their wives Val and Amanda why Family-Startup balance is misleading and elusive. Sherry Walling, PhD is a sought-after psychologist, therapist, yoga teacher, and speaker. Sherry can be found on the Zenfounder Podcast with her husband and co-host, serial entrepreneur Rob Walling. The Zenfounder Podcast was recently featured in Forbes magazine as one of the 12 Best Podcasts for Entrepreneurs. If you enjoyed the show: please, right now, head over to iTunes

Oct 13, 2015 • 50:02

27: Sherry Walling on Balancing Family and Your Startup

27: Sherry Walling on Balancing Family and Your Startup

Sherry Walling explains to Ken, Craig, and their wives Val and Amanda why Family-Startup balance is misleading and elusive. Sherry Walling, PhD is a sought-after psychologist, therapist, yoga teacher, and speaker. Sherry can be found on the Zenfounder Podcast with her husband and co-host, serial entrepreneur Rob Walling. The Zenfounder Podcast was recently featured in Forbes magazine as one of the 12 Best Podcasts for Entrepreneurs. If you enjoyed the show: please, right now, head over to iTun

Oct 13, 2015 • 0:00

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