How to Build a Sustainable Music Career and Collect All Revenue Streams
Emily White
How to Build a Sustainable Music Career and Collect All Revenue Streams is the podcast version of Emily White's #1 Amazon best-selling book.
White brings each chapter of the book to life with handpicked world-class guests including Bon Iver's Justin Vernon, Imogen Heap, Kam Franklin of The Suffers, Warped Tour Founder Kevin Lyman, legendary attorney Donald S. Passman, Patrick Sansone of Wilco, and more.
Host, Author, and Creator Emily White has been the forefront of the modern music industry throughout her career. She is a Partner at Collective Entertainment and Founder of #iVoted Festivals.
SEASON 4 FINALE: S4.12/E70: When Do I Need An An Attorney, Mgr, etc? Defining an Artist's Traditional "Team" w/ Geraldine Zanaska
We did it! You've made it to the final episode of how to build a sustainable music career & collect all revenue streams through this season's lens of a nine city UK tour. But what happens when it all becomes too much? This episode explores an artist's traditional team, when these roles are needed & how they are evolving in the modern era. To do so, Host Emily White chats w/ music industry veteran Geraldine Zanaska on her extraordinary career & beyond. Recorded live at The
S4.11/E69: Repeat & Grow w/ Artist Lynz Crichton
How do you know when it's time to begin the creative process again? Host Emily White digs in on this & more w/ artist Lynz Crichton who has built a brilliant sustainable music career. Recorded live at The Academy of Contemporary Music Birmingham.
Book this podcast was based on: https://www.collectiveentinc.com/book2. 10% off w/ code PODCAST
Massive thanks to TheWRD from the Ivors Academy for making this tour & season happen! Supercharge your knowledge and career i
S4.10/E68: Revenue Stream Checklist w/ Ian Mack
Ian Mack is truly a force in the music industry as a deeply successful songwriter & entrepreneur at a young age who is CEO of Wondrmakr Group & so much more. This episode covers all revenue streams owed to artists that write, record/release and/or play live while digging in deep on Ian's extraordinary career through this lens & beyond.
Book this podcast was based on: https://www.collectiveentinc.com/book2. 10% off w/ code PODCAST
Today’s podcast is brought to you
S4.9/E67: Merch Re-Con w/ Zero Myth UK Founder Charlene Hegarty
Today we discuss all things merch and so much more. To do so, Host Emily White chats with her Northern Irish professional twin, Charlene Hegarty. Charlene is a leader in the music industry, serving as a board member for UK Music Futures. She's the Founder of Zero Myth in Belfast, Northern Ireland. Zero Myth is a creative development company acting as the conduit between artist and industry. They create sustainable artist led campaigns by managing strategic development, distribution, partners
S4.8/E66: Your Live Strategy & Efficient Touring w/ Christine Osazuwa
Now it's time to start playing live as effectively as possible. This starts with putting together your strongest live show possible. As well as doing so in a manner that increases your local draw allowing you to leverage your headlining "hard ticket" count into support slots, metrics based touring & more. Host Emily White gives an overview on how to do exactly that while interviewing live industry veteren leader Christine Osazuwa! Happy listening & viewing.
Special thanks t
S4.7.2/E65: How to Market With or Without a Budget w/ Manchester Icon John Robb
Musicians often want to know how to spread the word on their music. But are also understandably overwhelmed with options from DIY to high priced marketing agencies. Part two of this episode digs in on that & so much more by interviewing punk legend John Robb of The Membranes. In addition to his beloved music, John is credited with coining the phrase "Britpop," was the first journalist to interview Nirvana and recently released the definitive history book on goth. We learned so much
S4.7.1/E64: How to Market With or Without a Budget w/ Manchester Artist Emma Mould
Musicians often want to know how to spread the word on their music. But are also understandably overwhelmed with options from DIY to high priced marketing agencies. Host Emily White breaks down how to most effectively promote your music to press, radio and more whether you have a budget or not. To do so, she chats with Manchester, England musician Emma Mould the landscape of UK radio while also laying out best practices in the United States. This is part one of this episode, so stay tuned for pa
S4.6/E63: Setting Up Your Release & Distribution Plan w/ Ditto Music's Sam Wilce
It's time to distribute your music worldwide! This episode will teach you how to do so with the highest profit margins while collecting the most fan contact information for your future use (which is fundamental to building a sustainable music career), streaming best practices & more! To do so Host Emily White interviews Sam Wilce - Partnership Manager for Ditto Music & also shares how he scored his music industry job in a coffee shop. Happy listening!
Recording Live at SAE Liverpool
S4.5.2/E62: DJ Patrick Topping & Steven Braines + Music Publishing Isn't Scary of Confusing + How to Land a Sync Placement
Part two of this is a new conversation with Newcastle natives DJ Patrick Topping & industry innovator Steven Braines on their incredible careers, their thoughts on music publishing, sync & more. Recorded live at Newcastle College.
Special thanks to Generator, Alice Fuller & Ste Dunn.
Book this podcast was based on: https://www.collectiveentinc.com/book2. 10% off w/ code PODCAST
Massive thanks to TheWRD from the Ivors Academy for making this tour & season happen! Su
S4.5.1/E61: Music Publishing Isn't Scary of Confusing + How to Land a Sync Placement
Music publishing has sent fear into the bones of countless musicians & songwriters. This episodes shatters that notion but clearing defining music publishing and ensuring you're collecting on it in full. Note that music publishing is the NUMBER ONE missing revenue stream host Emily White encounters when speaking with musicians worldwide. And if you don't collect on it within a few years, you'll never get the money that's owed to you! This episodes ensures that you do & mo
S4.4/E60: How to Record With or Without a Budget w/ Church Studios' Head Engineer Luke Pickering
It's finally time to record! Host Emily White interviews Luke Pickering, Head Engineer at London's iconic Church Studios to discuss how to do so, whether you have a budget or not, recorded live at Church.
Massive thanks to TheWRD from the Ivors Academy for making this tour & season happen! Supercharge your knowledge and career in the music business and in the live environment with 14 day kickstarters, 12 week bootcamps and a fully validated diploma. All Online. Maximum Flexibility. M
S4.3/E59: Get Your Business Affairs Together w/ Rough Trade & EYRE LLEW's Sam Heaton
Before you hit the studio it's crucial that you have all of your songwriting, producer, player and recording agreements in place. Which can feel overwhelming. This episode streamlines that process for you to protect you and your work for the long-term. To do so, Emily chats with deeply successful indie artist Sam Heaton of EYRE LLEW, who is also books Rough Trade in Nottingham, England and has a slew of live & booking experience at both the local and major international levels. Recorded
S4.2/E58: Pre-Recording Marketing Foundation w/ Cambridge Artists Jonathan Czerwick & Emily Frazer
Episode two of our live UK podcast tour brings us to the gorgeous Music Recital Hall at Anglia Ruskin University in Cambridge, England. What better way to open an episode in a Recital Hall than with a live performance? Guests Jonathan Czerwick and Emily Frazer do that with a beautifully performed song. Host Emily White then lays out what artists should have place prior to releasing music to set themselves up for maximum financial and long-term success. After one has gotten their art together of
S4.1/E57: Live UK Tour Season Premiere!: Get Your Art Together w/ Sinead Campbell
Welcome to SEASON FOUR of the How to Build a Sustainable Music Career & Collect All Revenue Streams! This is our first ever international tour where Host & Author Emily White travels around nine cities throughout the United Kingdom to explore various music scenes and ecosystems. To kick things off Emily discusses how to "Get One's Art Together" with the force that is musician and Bradford community leader Sinead Campbell, recorded live at Kala Sangam Arts Centre during Brad
S3.13/E56: SPECIAL EPISODE - How to Build a Sustainable Music Career & Collect All Revenue Streams w/ Artist Melly Sings
We were originally scheduled to have Haitian-American artist Melly Sings on our Season 3 premiere, but she unfortunately had a family emergency and needed to re-schedule for our live taping. Instead, Host Emily White caught up with Melly recently to cover the entire previous season, taking the audience through Melly's growing career from recording to release while ensuring Melly (and you!) aren't missing any revenue streams along the way. Happy listening!
Book this podcast was based on:
S3.12/E55: When Do I Need an Attorney, Business Manager and/or a Manager w/ Christina "Xtina" Prince
Welcome to the SEASON 3 FINALE of the How to Build a Sustainable Music Career & Collect All Revenue Streams podcast! We've covered everything you need to know to do just that throughout this season's episodes. But what happens when it all becomes too much? In this episode, host Emily White digs in with Duckworth manager Xtina Prince getting real on all things artist management & more. THANK YOU for tuning in this season and we'll be back before you know it with a potential sp
S3.11/E54: Repeat & Grow w/ Lucas Silveira of The Clicks
You did it! We've now taken you through each step of building a sustainable music career, while ensuring you're not missing a single revenue stream along the way. But how does one know when it's time to wind down a release and begin the creative process anew? To explore this topic Host Emily White chats with Lucas Silveira, the first openly transgender man to sign with a major record label. Lucas is an interdisciplinary artist whose career has run the gamut of the music industry whil
S3.10/E53: Revenue Stream Checklist w/ Madison Rose
Today we bring the “revenue stream checklist to life,” ensuring you’re not missing a single revenue stream owes to you if you write, record / release music and play live. We’ll also cover bonus revenue streams that aren’t necessarily owed to you for writing and releasing music, but that you’ll need to proactively work on to generate. To do so, Host Emily White is chatting with the powerhouse and viral sensation of an artist, Madison Rose. Emily brings the revenue stream checklists to life by exp
S3.9/E52: Merch Reconnaissance w/ Fourthwall COO Eli J. Valentin
We're back to talk all things merch! There are a slew of new "on-demand" merch companies out there but Host Emily White feels Fourthwall is taking care of artists & fans with quality gear, along with hybrid options for traditional merchandise! Learn more about this Mr. Serena Williams / Alexis Ohanian backed company in this episode and what sets Fourthwall apart in the merch world and more. Happy listening!
This season was recorded at Tower Records' new Tower Labs space in
S3.8/E51: Your Live Strategy & Efficient Touring w/ Peter Shapiro - The Most Influential Concert Promoter of His Generation
Peter Shapiro is the best known and most influential concert promoter of his generation. He owned the legendary Wetlands in New York City and has gone on to much bigger things, including Brooklyn Bowl (NYC, Las Vegas, Philadelphia, and Nashville), the Capitol Theatre in Port Chester, producing U2 3D, and promoting the Grateful Dead’s fiftieth-anniversary tour (“Fare Thee Well”) featuring the Core Four and Trey Anastasio . . . and so much more. His book, "The Music Never Stops: What Putting
S3.7/E50: How to Market With or Without a Budget w/ Junae Brown - "The Beyoncé of Marketing," Part 2
We're back for Part 2 of this epic episode! Now that your music is out worldwide, it's time to spread the word as far and wide as possible. To do so, Host Emily White chats with Junae Brown, known as The Beyoncé of Marketing, on how to do just that. This episode covers how market with or without a budget. Happy listening & learning!
This season was recorded at Tower Records' new Tower Labs space in Brooklyn in partnership with The NY Mayor's Office of Media & Entertainmen
S3.7/E49: How to Market With or Without a Budget w/ Junae Brown - "The Beyoncé of Marketing," Part 1
Welcome back! Now that your music is out worldwide, it's time to spread the word as far and wide as possible. To do so, Host Emily White chats with Junae Brown, known as The Beyoncé of Marketing, on how to do just that. This was another EPIC episode so we've split it into two parts! To begin, we'll dig into Junae's extraordinary career & how she became a deeply respected music marketing expert. Part 2 will be out where we teach you to market with or without a budget, which wi
S3.6/E48: Setting Up Your Release & Distribution Plan Part 3 - web3, NFT's, the metaverse, smart contracts & more w/ Kristin Juel
This episode closes w/ an epic ending in which the audience erupted in applause after a lengthy session and we received some of the best and most thought provoking audience questions from musicians to-date. We hope you learn as much as we did from Juel Concepts' Kristin Juel and her incredible work in the ever evolving space of web3 not limited to NFT's, the metaverse, smart contracts and what's next for the blockchain. We hope you enjoy as much as we did!
This season was recorded at
S3.6/E47: Setting Up Your Release & Distribution Plan - Part 2 w/ Kristin Juel
We're back for part two of Setting Up Your Release & Distribution Plan! Today we dig into the incomparable Kristin Juel's incredible career and what led her to become an expert in web3 not limited to the blockchain, the metaverse and NFT's. But for more on that, you'll have to check out part 3, which will be out two days from this episode's release. Happy listening & learning in the meantime!
This season was recorded at Tower Records' new Tower Labs space in Brook
S3.6/E46: Setting Up Your Release & Distribution Plan - Part 1
Welcome back! This season's episode on "Setting Up Your Release & Distribution Plan" was so epic, we split it into 3 parts. To begin, host Emily White breaks down how to distribute your music to maximize monetization. Which is a massive area Emily sees artists leaving a ton of money on the table. Part 2 will drop two days after the release, so stay tuned!
This season was recorded at Tower Records' new Tower Labs space in Brooklyn in partnership with The NY Mayor's Offic
S3.5/E45: Music Publishing Isn't Scary or Confusing + How to Land a Sync Placement w/ Award Winning Composer Matthew Wang
One of host & author Emily White's goals in life is for songwriters to be able to clearly define music publishing in a way that they understand and can communicate to others. As well as collect on their music publishing in full. As publishing is the #1 missing revenue stream Emily identifies in her years of conversations with musicians. This episode will simply break down exactly that as well as share best practices to put yourself in a position to land sync placements - songs in film, T
S3.4/E44: How to Record With or Without a Budget w/ Ryan Burvick: Program Director at The Free Studio - Beats, Rhymes & Justice
Welcome back! Now that you have your art together, your pre-recording marketing platforms and your business affairs in place for your music, it's time to record. In this episode, host and best-selling author Emily White interviews Audio Pictures' Founder Ryan Burvick. Ryan leads Columbia University's Beats, Rhymes & Justice program that teaches digital music creation to young inmates at Rikers Island, which has since expanded to additional correctional facilities. When the studen
S3.3/E43: Get Your Business Affairs Together w/ Cosynd CEO Jessica Sobhraj
Before you hit the studio it's crucial that you have agreements in place for your producer, players, co-writers and anyone who sets foot in said studio. This episode breaks down how to do just that, whether you have a budget or not, by interviewing Cosynd CEO Jessica Sobhraj whose company provides simple legal agreements built for music. Let's do this!
This episode is brought to you by Downtown Music, whose mission is to shift the power center of the music industry into the h
S3.2/E42: Pre-Recording Marketing Foundation w/ Community.com's Head of Music - Erica Fagundes
How do you build a sustainable music career? You start by making great art, which we covered in the previous episode. The other component is to collect as much direct to fan contact information from your audience as possible, ideally in the form of their mobile phone number. This episode explains how to do just that with Community.com, which is the go-to platform to text your fans about your music, shows & more and was built for musicians. We do so by digging in with Community's Head of
SEASON 3 PREMIERE! - S3.1/E41: Get Your Art Together w/ Namel "TapWaterz" Norris at NY Music Month
We're back! I'm SO thrilled to share this season with you, which was recorded live at Tower Records' new Tower Labs in Brooklyn for New York Music Month. Episodes will drop weekly for this season w/ full video available for free on Spotify.
To kick things off, we're starting at the beginning by discussing how to "Get Your Art Together" w/ Namel “TapWaterz” Norris who is a paraplegic hip hop artist that uses music to speak out against social injustices and encourage peo
S2.14/E40: SPECIAL EPISODE w/ beatBread - Get Funding. Stay in Control.
We're back already! Welcome to a special episode where we're highlighting the great work beatBread is doing to pay artists cash advances for streaming royalties with the artist / rights holder maintaining full control and all rights. Matthew is a major label veteran who, along with beatBread CEO & Co-Founder Peter Sinclair, realized that many artists weren't using labels' services. They needed the cash advance to hire the services of their choice. beatBread solves this proble
SEASON FINALE - S2.12/E39: When Do I Need an Attorney, Business Manager and/or a Manager? Defining an Artist's Traditional Team w/ Erinn Knight
We did it! You now know how to release your music in a sustainable manner for the long-term, while ensuring you're not missing a single revenue stream along the way. But what happens when it all becomes too much? This episode breaks down traditional industry roles while also showing you how to mix & match team members to create a custom team built for your career. To do so we chat with the powerhouse that is Erinn Knight - President of Build Your Own Dreams, Co-Owner of INVT Only & s
S2.11/E38: Repeat & Grow w/ Oscar Winner John Ridley
We did it! You've made it to the end of your first sustainable release cycle, while ensuring you're not missing any revenue along the way. Now what? It's time to go back to the beginning to deduce when you're "ripe" & ready to record. However, this should be empowering as you will learn this information in a deeper & more meaningful way each & every time you release music. Soon you'll be able to share this knowledge with musician friends in your life. Bu
S2.10/E37: Revenue Stream Checklist w/ Lachi
This episode covers all revenue streams owed to you if you write, record / release music, play live & more.
To do so, Host Emily White goes deep w/ Lachi on how she has got to where she is today as well as how she specifically collects on all of her revenue streams. Lachi is an award-winning creative artist, performer, Grammys Board Governor & Founder and President of the U.N. recognized RAMPD.org–a global network of musicians with disabilities. Born legally blind, Lachi uses her platf
S2.9/E36: Merch Re-Con w/ Ambient Inks Christopher Moon
Cruising right along since you've gotten your art together, have released your music & are prepping for live appearances. Merchandise or "merch" can be a lucrative revenue stream - if you're savvy about cost of good sold & more. To go deep on all things merch Host Emily White chats with Ambient Inks' & longtime artist manager Christopher Moon. Happy listening & learning!
Also! We're planning live podcast tapings both in the U.S. & around the world in
S2.8/E35: Your Live Strategy & Efficient Touring + How Festivals Are Booked w/ Pabst Theater Group's Matt Beringer & Summerfest's Scott Ziel
Host Emily White used to be a global tour manager. This episode teaches you how to book & promote your shows as effectively as possible as well as how to get booked on festivals. This episode also covers key vocabulary terms from the live industry that you need to know. While also sharing how artists are paid for live performances, how to land support / opening slots in addition & what booking agents are looking for. To do so Emily chats with Matt Beringer - COO & a Partner at Pabst
S2.7/E34: How to Market with or without a Budget w/ Evan Rytlewski
Your music is out! Now what? It can be overwhelming to wade through the variety of options available for promoting your music. That said, if hiring the same promo team always equaled success, than everyone would follow that exact path. This episode navigates the promotional tools that are available to you. As well as how to work most effectively with a promo team if you have access to one. To do so, Host Emily White chats w/ veteran music journalist Evan Rytlewski on what works & what doesn&
S2.6/E33: Setting Up Your Release & Distribution Plan w/ CD Baby's Chief Revenue Officer - Christine Barnum
It's time to release your music! But how do you do so to maximize revenue? Your fans want to support you in the best way possible, but they don't know how if you don't tell them. We covered launching a pre-order in S2.2/E29 of this season, Pre-Recording Marketing Foundation, so you should already be monetizing your music before it's even out. When release day is here, Host Emily White reminds that you'll collect the most fan data for longterm monetization & receive the hi
S2.5/E32: Music Publishing Isn't Scary or Confusing + How to Land a Sync Placement w/ Songtrust's Julia Pernicone
Music publishing has struck fear into the bones of countless songwriters / artists & music industry professionals. But there is truly no need! Our goal is for you to clearly define what music publishing is & how to collect on it IN FULL. Music publishing is the #1 missing revenue stream Host & Author Emily White sees when meeting with & talking to musicians at all ages & stages of their careers. To solve this Emily sits down w/ Songtrust's Julia Pernicone to discuss this
S2.4/E31: How to Record With or Without a Budget w/ Ana Ochoa
It's time to record! The digital revolution has leveled the playing field with regard to accessing recording tools. But with such a wide array of options, it can be overwhelming to know where to begin, as well as know when a recording is finished. Or is it ever? To guide us through all things recording, Host Emily White chats in-depth with Ana Ochoa - a Colombian born international singer/songwriter, music producer, multi-instrumentalist, and sound engineer with degrees in Sound Engineering
S2.3/E30: Get Your Business Affairs Together & Fair Compensation w/ Karl Fowlkes, Esq.
Welcome back to the world's #1 global Music Business podcast! Today we talk w/ Billboard 2023 Top Music Lawyer Karl Fowlkes, Esq. on everything you need to know about the legalities of writing, recording & releasing music. We also delve into Karl's extraordinary career as Managing Partner of The Fowlkes Firm, Co-Founder / COO of EVGLE & so much more. Tune in to learn how to handle songwriting splits and group / band agreements. As well as how to pay producers, players, engineers,
S2.2/E29: Pre-Recording Marketing Foundation: Text / Email List + Social Media w/ Kennita Hickman
You've gotten your art together, which is no easy task. Congrats! Before you hit the studio it's crucial to ensure you have the tools in place to build your audience so they're ready when the time comes to release your music. While also ensuring your data collection & marketing platforms are set up before your release, so you're not scrambling to set everything up when your music is out. To navigate this & more, host Emily White chats with the force that is Kennita Hickma
Season Two Premiere!: Get Your Art Together w/ Vernon Reid of Living Colour (S2.1/E28)
We're back for Season Two of How to Build a Sustainable Music Career & Collect All Revenue Streams! Thank you for making this the #1 Music Business podcast globally. Your support from Australia to Africa & beyond truly means to world to us. We look forward to visiting as many of you as possible in the coming seasons!
In the meantime, we're pleased to share the premiere of Season Two, recorded live at Oscar winner John Ridley's Nō Studios in host / author Emily White's hom
E27: *Bonus Episode* SEASON FINALE: Fun w/ NFT's, TikTok, & Twitch via Karen Allen
We did it! Host and Author Emily White truly feels we've covered the modern music industry, now including questions from you that we didn't cover in the episodes bringing to life the chapters from the book this podcast is based on. To wrap the season we're thrilled to cover the final audience question that has been posted to Emily: "Are NFT's good or bad?" The short answer yet another question: like anything we create - is it compelling?
To dig in on all things NFT'
E26: *Bonus Episode* How to Be a Touring Crew Member w/ Noamme Elisha (Broken Social Scene, Sylvan Esso, Courtney Barnett, Tame Impala) & Jeff Maker (All Time Low, Dresden Dolls, Dropkick Murphys)
This is the second of three bonus episodes to wrap the first season of The How to Build a Sustainable Music Career and Collect All Revenue Streams Podcast! Host and Author Emily White was a global tour manager from ages 20-23. The touring crew world is a family that White cherishes deeply but realized there aren't always formal resources with basic information on what industry standards and norms are for those who dream of becoming a touring crew member. To share this information White inter
E25: *Bonus Episode* How to Be a Session Musician w/ Brian Viglione (The Dresden Dolls, NIN, Violent Femmes, etc.)
This podcast, and the book it's based on, is written for the perspective of the musician who writes, records, and performs live. However listener Brian D wrote to Emily and asked how he can move his career forward without being a songwriter. He said, "I am a drummer trying to get my name out there to bigger artists." And thus this bonus episode titled "How to Be a Session Musician" was born.
Host and Author Emily White immediately thought of her longtime friend, Brian Vig
E24: Afterword
We did it! Host and Author Emily White truly feels we have covered all aspects of building a sustainable music career and collecting all revenue streams. We're forever grateful to you for listening!
And we're not done yet! Both Emily and a listener had ideas for two additional episodes that cover "How to Be a Session Musician" and "How to be a Touring Crew Member."
So we hope you enjoy this "final" episode of the season, but stay tuned for two bonus episodes
E23: Amaechi Uzoigwe - Co-Manager of Run the Jewels, Co-Founder of Studio A, Investor & Advocate
Amaechi Uzoigwe's resume / CV speaks for itself as Co-Manager of Run the Jewels, Co-Founder of Studio A, an investor, advocate, and more. But to host Emily White, he is pure inspiration as a human being.
This is a candid conversation on Amaechi's career and rise to becoming one of the top managers and most respected minds in the industry. However his journey has been far from a straight and narrow path. Settle in to learn how getting out there to do the work, and always doing right by ar
E22: When Do I Need an Attorney, Business Manager, and/or a Manager? Defining an Artist's Traditional "Team" w/ Randy Nichols
We did it! You now know how to build a sustainable music career and collect all revenue streams. However, help is always appreciated! In this episode Host Emily White interviews a longtime, yet very modern manager, Randy Nichols. Emily and Randy break down artist management and the ancillary team members that surround an artist.
Important note!: *Many* music industry folks listen to this podcast and have read the book it's based on. The point is - we're all learning and growing together.
E21: Repeat & Grow w/ Artist Nikki Hill
This is the second episode where Host Emily White interviews a handpicked artist to discuss the concept of the book this podcast is based on, in particular Chapter 11 - Repeat & Grow! As we've *just* about covered the entire modern music industry, now it's on you to go back to Chapter 1 (Get Your Art Together) to begin the process again. This episode takes you through Artist Nikki Hill's journey, who has been doing just that.
Nikki Hill has created a path outside of the norm and
E20: Repeat & Grow w/ Kam Franklin of The Suffers
We did it! This podcast has now covered all steps in building a sustainable music career and collecting all revenue streams. Now what? At some point, you will feel your current project wrapping up. You know in your heart and soul when it's time to begin again. Although such a thought can feel daunting, know that you're going to get better at and learn this information in a deeper way every time you go through this process.
This episode reviews all past steps that we've covered in bui
E19: Revenue Stream Checklist with Artivist Steff Reed
Today’s episode ensures you haven’t missed a single revenue stream we’ve discussed to-date! Host Emily White reviews all revenue streams you should be collecting on if you write, record / release, and play music live. If not, you’re missing out on money!
To dig in deeper, Emily then interviews musician, educator, and activist Steff Reed. Reed has gained national acclaim as a producer and songwriter having worked with the likes of Trey Songz, Jhene Aiko, Eric Roberson, Swizz Beatz, Kenny Lattimor
E19: Revenue Stream Checklist with Artivist Steff Reed
Today’s episode ensures you haven’t missed a single revenue stream we’ve discussed to-date! Host Emily White reviews all revenue streams you should be collecting on if you write, record / release, and play music live. If not, you’re missing out on money!
To dig in deeper, Emily then interviews musician, educator, and activist Steff Reed. Reed has gained national acclaim as a producer and songwriter having worked with the likes of Trey Songz, Jhene Aiko, Eric Roberson, Swizz Beatz, Kenny Lattimor
E18: Merch Recon w/ Artist Julia Nunes
Artist, Musician, Songwriter, and Entrepreneur Julia Nunes defines building a sustainable music career in many ways. One of which is her understanding of the importance of "merch," or merchandise, and the powerful connection it can create with fans.
This episode shares best practices on what has worked for Julia on merch at shows, online, and beyond. Host Emily White also interviews Julia on her career through the lens of the book this podcast is based on.
Follow Julia on Instagram @Ju
E17: Your Live Strategy & Efficient Touring Part Three - Warped Tour Founder Kevin Lyman
Kevin Lyman is The G.O.A.T. (greatest of all time) to host Emily White. Kevin is founder of The Vans' Warped Tour and is currently a professor at The University of Southern California. There are many big “names” in the music industry. But Emily has been fortunate to get to know Kevin and all that he does to mentor the next generation of musicians and those who support them. As well as his tireless passion to support non-profits both in the music space and beyond.
In this episode Kevin and Em
E16: Your Live Strategy & Efficient Touring Part Two - Live Streaming w/ Mandolin CEO Mary Kay Huse
Live streaming was a technology that existed prior to the pandemic. However, the space has since exploded with investment, giving artists new options and tools to connect with their fans. With in-person shows now returning, how can these new innovations create a hybrid model to reach even more fans who might not be able to attend traditional concerts? We explore this and more with Mary Kay Huse, the visionary Co-Founder and CEO of Mandolin, which is one of the top webcasting companies leading th
E15: Your Live Strategy & Efficient Touring w/ CAA's Akin Aliu
Host Emily White used to tour manage and this episode is the first of three that will cover live performances and touring. Guest Akin Aliu is a booking agent at CAA, or Creative Artists Agency - one of the largest talent agencies in the world.
Emily and Akin break down how to book and promote shows, what a booking agent does and is looking for, as well as how to maximize all aspects of your live career both on the road and via livestreams.
Here we go!
Artist Growth is a platform that simplifies
E14: How to Market With or Without a Budget w/ Melissa Garcia
Melissa Garcia is a Founding Partner at Collective Entertainment and Host Emily White’s business partner. Melissa also serves as the Chief Marketing Officer of #iVoted Festival.
In this episode Melissa and Emily cover FOMO or “fear of missing out” in the age of Instagram and what to do about it, how to announce your release effectively, social media best practices, maximizing Spotify and Pandora, as well as modern PR whether you have a budget or not. Additionally Melissa and Emily break down rad
E13: Setting Up Your Release and Distribution Plan - Part 3 w/ Symphonic GM Nick Gordon
Part three of our distribution episodes explores digital distribution companies such as The Orchard, Redeye, and of course Symphonic which today’s guest Nick Gordon is the GM of in New York City. He additionally serves as Symphonic’s Chief Client Officer. Today we’re going to explore the inner workings of this form of distribution as well as the physical distribution of CD’s and vinyl. Host Emily White also explains what SoundExchange is and why now is the time to sign up if you haven’t already.
E12: Setting Up Your Release and Distribution Plan Part 2 - "Aggregators" (DistroKid, CD Baby, etc) w/ Cullah
In the previous episode, Host Emily White discusses the importance of "direct to fan" distribution as the foundation of building a sustainable music career. The next step on a musician's journey is to distribute to "DSP's" or digital service providers - e.g. Spotify, Apple Music, Tidal, Deezer, etc.
In the book this podcast is based on, Emily explains when artists should use CD Baby and when Tunecore is the right fit. Since its publication Emily has been asked by musi
E11: Setting Up Your Release and Distribution Plan Part 1 - Direct to Fan w/ Bandcamp Founder Ethan Diamond
"Direct to fan" distribution is the foundation of building a sustainable music career. Technology companies are the most valuable entities in the world. Why? Because they have all of our data. Musicians and creators need to view themselves through this lens, instead of just giving their fans' data away to technology companies without knowing who is listening to their music. Musicians can do this by collecting as many email addresses and mobile phone numbers as possible to communica
E10: How to Land a Sync Placement w/ Lauren Ross
Lauren Ross is an incredibly talented sync pitching representative, music supervisor, musician, and more. She has managed St. Vincent, launched Kill Rock Stars' licensing division and founded Terrorbird Media's sync pitching department. In this episode, Host Emily White interviews Lauren, taking listeners through steps that put musicians in the best position to land a "sync" placement. “Sync” is short for synchronization, which is when music is synchronized with picture - examp
E9: Music Publishing Isn't Scary or Confusing w/ Songtrust President Molly Neuman
Music publishing has brought fear and confusion to many songwriters over the years. And Host Emily White understands why! There are horror stories of songwriters signing their publishing rights away for a nominal advance in the 20th century, only for their catalog to go on to make millions.
But first, what *is* music publishing? And how do you collect on it? The good news is, music publishing is more simple than you might think, and the modern music industry offers ways to collect on that revenu
E8: Songwriters Need a P.R.O. w/ Loretta Muñoz of ASCAP
All songwriters need to sign up for a performing rights organization or "P.R.O." in their country. Unfortunately Host Emily White has met many songwriters who have been fearful to do so. She’s also met young songwriters who figured they would join a PRO when they're further along in their career. This episode is here to quell those fears and encourage you to sign up for a PRO in your country NOW.
Emily interviews special guest Loretta Muñoz of ASCAP to explain how to do just that w
E7: How to Record With or Without a Budget w/ Patrick Sansone of Wilco & The Autumn Defense
This episode covers Chapter 4 of the book this podcast is based on, "How to Record With or Without a Budget."
Host Emily White does so by interviewing veteran musician, producer, photographer Patrick Sansone of Wilco and The Autumn Defense. Emily and Pat discuss his successful career through the lens of the book. While also sharing best practices for recording whether you're just getting going or would like to learn and grow through hearing from Pat's experience in the studio.
E6: Imogen Heap
The next chapter in the book this podcast is based on is "How to Record With or Without a Budget." Host Emily White initially thought of Imogen Heap for this episode, as she is the first woman to win Best Engineered Album at The Grammys. However Emily realized she'd be remiss if the interview was limited to recording, and instead interviews Imogen on her iconic career through the lens of the book.
Emily used to tour manage Imogen and we hope you enjoy this special conversation wher
E5: Get Your Business Affairs Together & Fair Compensation w/ Donald S. Passman
Today's episode delves into every musician's favorite topic (hint: sarcasm) - business affairs. Business affairs is also known as the legalities and rights around the music you're creating, and is not limited to master recording ownership and songwriting splits.
Host Emily White digs in to ensure you're collecting all revenue that's owed to you for your songwriting and music publishing. She also shares best practices on how to handle songwriting splits if you are collaboratin
E4: Pre-Recording Marketing Foundation w/ Cyber PR's Ariel Hyatt
Prior to recording, it's crucial to establish your marketing foundation as you can then authentically connect with fans to bring them on your journey. In short, this includes setting up your email list, text message club and ensuring your social media accounts are in place.
No one knows this better than Ariel Hyatt of Cyber PR. Ariel's best-selling books and award-winning Cyber PR® process marks the intersection of social media, PR, and online marketing. She's best known in both the
E3: Get Your Art Together w/ Bon Iver's Justin Vernon
Host Emily White had the privilege of interviewing Bon Iver's Justin Vernon for her students at New York University's Clive Davis Institute prior to the pandemic. White realized this conversation perfectly brought to life Chapter 1 of How to Build a Sustainable Music Career and Collect All Revenue Streams - Get Your Art Together. Bon Iver's management kindly gave their blessing to share this interview in podcast form.
White feels that anyone can achieve this book's and podcast
E2: Foreword w/ Zoë Keating
Zoë Keating is the only musician Host Emily White has ever met that does not need to read the book this podcast is based on. Zoë is an old and dear friend of Emily's, as they first met when Emily was tour managing Zoë and Imogen Heap in the Winter of 2006.
Emily interviewed Zoë for the book's foreword which is available via an exclusive excerpt with Hypebot here. This podcast episode is the audio recording of that conversation and contains more than what is available in the book and Hype
E1: Introduction
Welcome to How to Build a Sustainable Music Career and Collect All Revenue Streams! Based on Emily White's #1 Amazon best-selling book of the same name, this debut episode gives you an overview of the book and this podcast series. Emily has never seen the modern music industry presented to artists in order - from creation to execution or recording to release. Similarly, as a veteran of the industry, Emily was repeatedly finding money owed to artists. She realized that if this was happening t