Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Dusty Weis
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.Because sometimes, there are important lessons to be learned from someone el...