We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writ...