The Communicate Influence Podcast
Sheelagh Caygill
We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writ...
How to Create an Independent Podcast with Maureen Armstrong
Even though the podcasting landscape is getting increasingly more crowded, the amount of people listening continues to grow too, which means that podcasts are still one of the most effective ways to get your message out there. If you’re looking to create and launch an independent podcast of your own, or even if you’re just an animal lover, today’s episode is a must-listen! Tuning in, you’ll hear from the creator and host of The Animal Guide for Curious Humans Podcast, Maureen Armstrong, as she s
Entrepreneur Mitch Callahan: Focus is essential for success in business and life
This week we continue our conversation with inspiring entrepreneur Mitch Callahan, CEO of the WooCommerce web development business Saucal.Mitch shares how he and his business partner Dominik Sauter have grown Saucal in the last ten years. Both men are big proponents of remote work, because it gives people freedom. For Saucal, this means they've been able to hire from around the world and access a really large talent pool. Of course, remote teams bring their own challenges, so Mitch discusse
How to become an entrepreneur with no business background
Mitchell Callahan had a decent career in finance in Toronto, but turned away from it, heading west to Calgary to start a business. In a matter of months, he was seriously broke and working long days, without much of a glimmer of a break.Living in a small two-bedroom apartment with his business partner Dominik Sauter, Mitch was driven more by curiosity, tenacity, and hope than ambition. Meanwhile, he heard plenty of stories from friends who all know someone who’d launched a business and . . . we
How to create a podcast show from a weekly roundtable meeting
How to create a podcast show from a weekly roundtable meeting was first published via Podmotion.co https://podmotion.co and proved a hit. So the team at Communicate Influence felt that listeners would appreciate hearing the episode. Here it is!The episode features Rob Finlay, commercial real estate (CRE) owner, operator, and expert. Rob is a thought leader, podcaster, and CEO of Thirty Capital, a provider of services and solutions to commercial real estate firms.Turning a weekly meeting into a p
Why it's time for PR pros and marketers to explore voice tech
It's still early days in the world of voice tech, but already PR and marketing professionals are exploring what it can do for brands and audiences.Carl Robinson, a voice tech pro based in France, explains that lots of brands are experimenting with voice technologies in different ways to determine what works, and to discover, define best practices, and share that information. Rumble StudioCarl and host Sheelagh Caygill conducted their podcast interview with Carl's Rumble Studio, an asyn
Product-led SEO: A strategic, holistic path to business growth
Eli Schwartz is an SEO expert and the author of the new book, Product-Led SEO. Eli has more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.In this interview with Communicate Influence, we discuss SEO from a content writer's perspective, a
How To Use Storytelling To Grow Trust And Empathy, Navigate Uncertainty
Imagine giving an important presentation and suddenly hearing a strange noise coming from the back of the room. It takes only moments to discover that the sound is loud snoring from a man who's dozed off. Yes, someone has fallen asleep during your presentation.Any presenter would feel badly. But only a handful would feel so affected y the experience that they'd eventually go on to write a book about storytelling, and the importance of storytelling in business.Why storytelling in busine
How To Be a Successful Leader. Lead Yourself Well, Adopt a Servant-Leadership Mindset
Alain Hunkins is a leadership expert who sits at the intersection of the science and the art of leadership.He has a deep understanding of the psychology of leadership, and his new book, Cracking The Leadership Code, reveals the in valuable principles and practices that Alain has developed and refined during the 20+ years he's worked with leaders. In this episode, you will discover Alain's gift for translating complex concepts from psychology, neuroscience, and organizational behavior i
For entrepreneurs set to write a book and grow influence, Published Author is the obvious choice
Sponsored by Podthreads.com - threads for podcast lovers! Many entrepreneurs write a book to grow their business and develop influence.When it comes to writing and publishing, a number of options exist for ghostwriting, author coaching, publishing, or self-publishing. But none offer the unique services delivered by PublishedAuthor.com.Josh Steimle, entrepreneur and author, founded Published Author to deliver the crucial missing components - thought leadership and influence. "Through my expe
How to get your voice ready for presentations, narration
Curtis Holland is a voice over artist who narrates books, podcast ads, announcements and more. He’s been working for just over a year in voice over. And when Curtis isn’t not narrating, he is a full-time drama teacher at an international baccalaureate school in Asia.This episode is a great listen for anyone who gives presentations, does a lot of public speaking, or wants to get into voice narration work.In this episode of the Communicate Influence podcast, Curtis gives listeners tips on how to i
How To Solve The Problem Of Shrinking Local Media
This episode is sponsored by Podthreads - a new online clothing store for podcast fans!When regular host Sheelagh Caygill was in England last year, Karen Unland and Mack Male - both seasoned podcasters - kindly produced an episode for Communicate Influence listeners. Karen and Mack are the the co-founders of Taproot Publishing, an Edmonton-based media company whose mission is to help communities understand themselves better. Karen was a newspaper journalist; Mack was a software developer and blo
How To Select The Right Social Media Platform For Your Business
In last week's episode, Kim Scaravelli discussed managing Twitter in 30 minutes a day. This week, Kim, founder of Trust Communications, looks at how to select the right social media platform for your business. That's right, you don't have to have a presence on every platform, only the ones that will perform for your organization.Kim says the first thing that you should do is consider social media as another part of your marketing, which is part of your business plan, which is part
How to Manage Twitter in 30 Minutes a Day
In this week's episode, we have an incredibly valuable conversation with Kim Scaravelli, about how to manage your Twitter account in just 30 minutes a day.Kim, a communications pro and owner of trust communications in Halifax, Canada, is an expert when it comes to social media. She shares tremendous value in this episode. In fact, it's almost like a free Twitter management class!If you're new to social media, or feeling overwhelmed, and spending too much time on Twitter, you'
Podcasting Industry Predictions for 2021
Despite the pandemic, the podcasting industry had a good year in 2021, with lots of new content, and a record in advertising spend.Podcasting and radio industry expert James Cridland is today's guest on this episode of The Communicate Influence Podcast. He takes a look at some of the emerging trends already visible in the first few weeks of this new year, and looks at what may lie ahead. He foresees a robust year, with more exciting and diverse content on the horizon. Key areas of focus in
Conversational design to play a big role in marketing, PR
The Future is Spoken isn't just the name of a new podcast, it's a phrase that illuminates the fact that voice will dominate marketing and PR in coming months and years.Voice technology is now ubiquitous. We speak to our voice assistants at home, to our smartphones, and to our vehicles. Some people talk to lighting and temperature control systems in their homes. Voice technology is the next big thing, and organizations that are early adopters are using the technology to create new oppor
Why Self-Aware Leaders Make the Best Communicators
It's hard to believe that not every leader is a good communicator.Our guest Nick Meir explains that this is because we think of communication as mostly spoken. But in Nick's view, communication is essentially the "movement of information" and so body language and micro-expressions are part of that movement of information.With this definition, it's easy to see how a leader's body language can impact a workplace culture and even subjugate people.Leaders have to be awa
How to Move From Journalism into Communications
Every year across the world, hundreds of journalists move from the newsroom or the classroom into the world of PR, communications, or marketing.The good ones possess great storytelling skills, and know how to get information out of people. However, communications and marketing are very different worlds form journalism, and journalists must develop a whole new set of traits to succeed in these industries. For example, patience, diplomacy, likability, and teamwork are highly valued in comms and ma
How to Leverage Influence As Part of Your Marketing
Influencer marketing is fast replacing many marketing tactics. It's such a flexible option that can be used on many levels. Small and large agencies can employ it, as can businesses and individuals. In fact, the chances are that you've already used influencer marketing and don't realize it. For example, having a contact share your content with their Twitter following of thousands, or receiving a LinkedIn recommendation from someone with a greater profile than yours, are both forms
Podcasting is Changing the Face of Audio Journalism
Podcasting is significantly changing journalism, which has been affected a great deal by lack of investment and a declining audience in recent years. In this episode we speak with Toronto podcast producer and journalist Kathleen Goldhar on the impact podcasting continues to have on journalism"I don't think you can do anything without a podcast anymore," Kathleen observes. "Every news organization has one, CBC has one . . . whether it's an original podcast where they do a
Empathy, trust, customer service are key to successful brand building
This episode sees host Sheelagh Caygill talk to branding pro Jack Fussell. He's worked with hundreds of businesses on brand strategy, and knows what makes a brand great.Branding is so much bigger than a logo, website, or business card. Jack says at the end of the day, the most simple version of understanding what a brand is, is what your customers feel about you."When they, when you say the name of your company, or you say the name of your brand, or you say the name of, you know, if yo
Do podcast transcripts enhance SEO?
Many podcast transcripts are uploaded to podcast websites with the belief that they benefit search engine optimization. But is this true? Carl Robinson, founder of Rumble.Studio and host of the Voice Tech podcast, has used and then removed transcripts, and saw no difference in traffic figures. I had a similar experience.The issue could come down to the quality of transcriptions generated by platforms such as Otter and Descript. They need improvement - a human has to remove errors while adding sp
How to Market Your E-Commerce Store
Fernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to market an e-commerce website. He takes listeners through all the essentials, including SEO, advertising, Google Tools, paid-for options, and social media. This is the second and final part of our series on e-commerce platforms and marketing. You can find episode one with Kevin McCall here.How to market your e-commerce storeKey takeaways from this episode include
How to Select an Ecommerce Platform for your Store
COVID-19 impacted thousands of businesses globally, and a lot of smaller businesses had never made the jump to an online presence.Suddenly, they were without sales, and had to scramble to get online. Some businesses are still dealing with the transition to ecommerce, especially smaller businesses and bricks and mortar stores. In this episode, Kevin McCall, founder and technology lead with Podmotion.co, discusses the best solutions and what to look at when integrating ecommerce.Key consdierations
Voice tech app transforms audio content creation
Voice technology is set to have a significant impact on the podcasting work flow in the coming months. This episode is actually created with voice technology in the form of a new mobile and web app call Rumble Studio. Developed by Carl Robinson, Rumble Studio lets any organization create and publish audio content for a number of uses, including interviews, content marketing, and audio content projects. Episode transcriptThis is Sheelagh with Communicate Influence. This episode has a flavour of t
The Future of Public Relations in a Post-COVID-19 World
A diversified agency with the ability to pivotLinda Andross and Ken Evans, partners at APEX Public Relations and Ruckus Digital in Toronto, discuss the impact of the global pandemic on PR and marketing agencies.APEX is a fairly diversified agency, and Ken and Linda observe that agencies that are diversified and can pivot quickly have done reasonably well, while specialist boutique agencies, such as event mangement consultancies, have struggled. Preparing to leave the office when the pandemic arr
How to Overcome Pocrastination
We all face procrastination at some point in our lives. That conscious and perhaps deliberate process employed to bring about failure - according to psychologists.Procrastination is employed for various reasons - we don't like the task at hand, there's something better on offer, or we're not sure how to proceed. Some people say they procrastinate because they're tired - although other's aren't convinced that's a case of procrastination. More just a case that so
PR Disasters Driving CEOs to Embrace Social Media
Rapidly changing public and employee expectations mean CEOs must start using social media to ensure they express the right sentiment at the right moment. The West has gone from a situation whre most executives were afraid of using social media for fear they might make some kind of mistake. "In recent times, especially since Trump and particularly since COVID-19, we've reached the point where fear of being absent from social media -especially if something goes wrong with their company -
Understanding Your Market and Finding New Clients
There are two ways to find new clients - building an audience and prospecting. And to do the first, you need to know who your clients are and where you can find them. That's what marketing consultant Paul Davis always tells his clients. Of course, most clients have plenty of choice when it comes to suppliers. So if a customer is going to select you, you need to differentiate yourself and highlight what makes you different and better than your competitor. Find your clients firstYou have to f
How To Write Better Email Newsletters
There are some secrets to writing great email newsletters. Well, they're not secrets anymore. Even so, more newsletter writers could take note of them and then we'd have way better newsletters to read!Tyler McCune, a copywriter who specializes in email newsletter writing, is this week's guest. Tyler has studied email newsletter writing closely, and follows all the masters, such as Marcella Allison, Matt Furey, and Ben Settle. Tyler shares email newsletter tactics to massively impr
How PR and marketing pros can use meditation to reduce stress
We’ve all heard about people who’ve left successful careers to pursue work that imbues their life with much deeper meaning. Dena Jackson is one of those people. Dena moved from public relations to become a comedian, a speaker, and a teacher of yoga. It wasn’t until something tragic happened in my life that I felt I needed meditation“When my dad got sick and passed away that was the first time someone very close to me died. At that time I got into meditation because I realized how important it wa
Internal Comms With Narrative Creates Successful Engagement
The role of an internal communications team varies greatly from business to business. But Ben Baker, an employee engagement specialist based near Vancouver, believes that every internal communications team hashares one important task - disseminating an organization's narrative, and making sure that employees understand it.Says Ben: “This is everyone’s job. Is not a job title. It really needs to start with how the culture of the organization evolves.”Role of internal comms“For me, internal
How to Develop Your Online Brand and Reputation
Lachlan Kirkwood is a digital marketing pro with half a decade in the online world. He works with tech companies, start-ups, and agencies - helping them use digital marketing to have a powerful impact on the bottom line. In this week's episode, he talks to Communicate Influence about this work, how to create a brand online, and the growth of TikTok.Use this model and shareLachlan says his journey as a digital marketer began with him documenting his experiences in the industry. Any business
The Communicate Influence Podcast Blooper Episode
It's time for something much lighter during these challenging days. This week, This Communicate Influence Podcast episode has nothing to do with communications or marketing. Instead, we release our blooper episode!You'll get to hear how Sheelagh's co-host interrupted interviews with Josh Stimelie, Bob Pickard, and Fiona Fenwick. And you'll also get a look into the challenges some independent podcasters face when they have a full-time job and various other projects on the go.E
Leadership Communications In A Crisis
This week's episode is a must-listen for leadership and corporate communications staff working with leaders. Bob Pickard, a globally recogized PR consultant, discusses the importance of leaders tuning into the emotion of stakeholders, especially during a crisis, and they must lead and communicate in response to those emotions.You can't lead without strong communication skills"The emotion of the moment has become far more important than the logic, or the word of text," explain
How Creatives Can Be Focused and Motivated During Covid-19
If you're any kind of creative professional, this episode is for you. I interview Helen Campbell, a coach for creatives based in Wales. Helen works with creative professionals across all fields, such as writing, marketing, public relations, film, video, artists and more. Most of Helen's clients are freelance and she has observed a number of changes or new behaviours in her clients since the pandemic outbreak. In this episodes she presents solutions to the way creatives may be thinking
The Best Tools and Platforms For Remote Working
Some small and medium-sized businesses may struggle to maintain basic business processes during the pandemic. If employees have never worked remotely before, a business won't have given any consideration to setting up platforms for file management, business processes, customer service, payroll, or even email. This situation can seriously impair a business and place its future in jeopardy. Keven McCall is an entrepreneur and technology management consultant based in Toronto. He has decade of
Key Considerations for Social Media Messaging During Covid-19
There's a switch happening here at the Communicate Influence podcast. For the next few weeks we're producing some super short episodes designed to give immediate support communicators, marketers, and writers so they can better manage their work and time during Covid-19. Times are tough, so we hope these episodes will help.The first episode interview with Lachlan Kirkwood, a digital marketing strategist based in Brisbane, Australia.Lachlan addresses best practices for social media mess
How To Have Deeper Conversations With Your Guests
Podcast interviewing can be tricky, especially if you're new to it and haven't had any journalism training or interviewing experience. If you want deeper interviews with your podcast guests, join me, host Sheelagh Caygill, as I talk expert podcast host Ronsley Vaz. Ronsley has conducted more than 900 interviews and says he gets better with each one.Ronsley is an author, entrepreneur, and host of Should I Start A Podcast, The Psychology of Entrepreneurship, and Bond Appetite. The interv
Self-Care and Communicating With Yourself During Covid-19
Self-care during Covid-19There's no doubt that we're living in times stranger than strange. Self-care is more important than ever. So in this week's podcast episode we veer away from a focus on communications and marketing, and present an episode on self-care and connecting within.How to take care of ourselves Integrated nutrition health coach Liza Baker gives a comprehensive discussion on how to practice self-care and reduce stress or a preoccupation with Covid-19. The range of c
Setting Up Remote Working During Covid-19
The last seven days have seen rapid change around the world, as governments, businesses, and organizations reacted to contain the spread of Covid-19.In this episode, host Sheelagh Caygill talks to Ben Baker, an internal communications and brand consultant based in Vancouver, Canada.Ben points out that simply telling employees to work from home isn't enough. Organizations need to be proactive in supporting their employees to ensure that employees remain connected, are productive, and feel va
Tackling Some of The Big Issues In Public Relations
This week's episode of The Communicate Influence Podcast explores some of the of the pressing questions in public relations today. We connect with one of the UK's leading PR practitioner's, Sarah Waddington. Sarah is founder of Astute.Work, a management and PR consultancy in Newcastle, England. She is also past-president of the Chartered Institute of Public Relations (CIPR).Sarah explores the perceptions management teams have of PR professionals, PR becoming part of the strategy d
Artificial Intelligence - A Benefit or a Threat to Public Relations?
Artificial intelligence (AI) is impacting the work of public relations practitioners and marketing pros in many ways - and that impact is set to increase. But only for those people who embrace the technology. People who are at the forefront of using AI proficiently will have a strong advantage. They are the ones who can differentiate between AI and automation, and understand how AI can benefit communications and marketing. Unfortunately, those individuals are in the minority at the moment; PR la
Marc Guberti on Setting Up or Improving Your Podcast
Starting a podcast, with guest Marc GubertiStarting a podcast isn't difficult, but it does take some preparation. Marc Guberti shares his knowledge with listeners. He hosts three podcast shows and has been a guest on plenty, so he has lots of experience!The episode follows on from last week's conversation with Marc about ageism young people face, as well as his work ethic and tremendous drive. Tips on starting a podcastWanting to get into podcasting can be overwhelming. Begin by thinki
Marc Guberti on Age Discrimination and Work Ethics
Marc Guberti is in his early 20s, but this young entrepreneur is already a business consultant and the author of more than two dozen books on publishing, marketing, and investing. Marc began writing at the age of 11, when, as a New Yorker, he created a Boxton Red Sox blog, and the momentum he established then has only progressed. But it hasn't all been a piece of cake. He's encountered ageism, with people questioning his knowledge and experience.In this week's episode of The Commu
Listeners Recommended Podcasts
Hi! This is a special edition of The Communicate Influence Podcast! We have new show music from Herne Ford-Elliott, who's based in the U.K. But what makes it really special is the wide range of recommended podcasts from fans and listeners. Check them out! And get in touch if you'd like to be a part of another recommend episode in the summer!If you like the show, please consider buying us a coffee at Buy Me A Coffee. It's an inexpensive and fun way of showing us your support! Thank
On Writing With Josh Steimle
This episode is one for writers! We connect with Josh Steimle, a writer, author, a TEDx speaker, and the founder of a digital marketing agency. Read his full bio below.⭐️ Josh is giving listeners an opportunity to take his 60 Days To LinkedIn Mastery Success course at a 50 percent discount. Listen to the episode to learn how to take advantage of this offer! ⭐️In this episode, Josh shares a wealth of information about:How to be a better writerThe importance of reading for writersHow to test secti
How to Set Up a Successful Brand Ambassador Program
The secrets behind brand ambassadorshipThis week's episode of The Communicate Influence Podcast focuses on Peter Barron, a journalist and author based in the North of England. Pete was Editor of The Northern Echo, a regional newspaper with an impressive history, for 17 years. He then set up his own media relations firm four years ago.[Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]More recently, Pete has becom
How to Become An Influential Communicator
In this age of influencers many in communications and marketing aspire to be just that. But few connect becoming a successful influencer with reputation management. And this is the case not just for individuals working in communications and marketing, but in all careers and all areas of life.In this episode of The Communicate Influence Podcast, reputation management expert Fiona Fenwick discusses exactly what it takes to become an influential player at the table. Her book Stand Out and Step Up:
Managing Your Reputation - Your Most Important Asset
Managing your reputation isn't a message that only career starters should hear. It's something we all need repeating to us throughout our lives, says reputation management expert Fiona Fenwick. She has worked with hundreds of individuals, brands, and organizations and says she's always surprised at the lack of attention most people pay to their reputation.Author of the reputation management book Stand Out and Step Up: A Reputation Toolkit for Life, Fiona defines some of the fundam
James Cridland - Podcast Thought Leader And Radio Futureologist
Episode 13 of The Communicate Influence Podcast sees host Sheelagh Caygill and guest James Cridland continue their conversation about podcasting. (Listen to episode 12 on podcasting trends for 2020). This time, we look at James' work, his newsletter Podnews.net, the rise of podcasting and its fast growth, and the investment in podcasting content.Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!James also touches
Podcast Predictions for 2020 With James Cridland
Our guest for this episode is James Cridland, who lots of podcasters will know. James and I discuss podcast trends in 2020. James is a podcast industry thought leader, and a podcast and radio strategist. James possess a phenomenal amount of information about the industry, both from a technical and trends standpoint.Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!James also produces the daily news briefing Podnews.net
Making Remote Managing Work and How to Hire the Best Writers
In episode 10 of the Communicate Influence podcast we talked to Gaetano DiNardi about his fascinating journey as a marketer, from the accidental discovery of the keys SEO, through tough grind of agency work, all the way to Director of Demand Generation with Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona.Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!This ti
From Accidental SEO Pro to Director Demand Generation
For a podcast host, there is nothing more exciting and fulfilling that interviewing someone who is accomplished and truly engaging. My interview with marketer Gaetano DiNardi was just that. He is Director of Demand Generation for Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona.In this episode, Gaetano explains how he studied marketing, but left college feeling lost, not knowing what to do. A passionate musician, he entered the music indu
Preparing Junior Staff to Lead Meetings and Pitches
Linda Andross is a managing partner of one of Toronto's top PR and digital agencies, APEX PR. She's worked with a lot of junior staff over the years, mentoring them and encouraging them in their work and career development.Linda knows that it's a big step for junior staff member to lead even an internal meeting. But jumping into the role of being wing-man on a client pitch, or even leading that meeting, is a whole new level.In this episode of The Communicate Influence Podcast Lind
How to maintain mocus in client meetings
Do you want to know how PR and marketing agencies achieve success? A lot of it is in the preparation ahead of internal and client meetings. In this episode, Linda Andross, managing partner of the successful Toronto PR agency APEX Public Relations, shares her meticulous approach to meetings. She talks to host Sheelagh Caygill about:
How to prepare for client meetings, including research
Thinking ahead about what information you want from the meeting
What kinds of questions to ask during meeti
A Reputation Pro on Prince Andrew's Newsnight Interview
Prince Andrew and the Epstein scandalThe damage Prince Andrew has inflicted on his own reputation with his Newsnight interview is a story that will play out for some time. Reputation management expert Fiona Fenwick discusses the fall-out from the prince's interview with journalist Emily Maitlis, and what could have been done to produce very different results.[Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]This
Why You Need To Podcast And Honing Your Podcasting Skills
Focus on content and quality to become a better podcasterAward-winning podcaster and author Amanda Cupido believes almost everyone can podcast! And she thinks that everyone who wants to should get into podcasting. [Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]In this info-packed interview, Amanda breaks down the self-imposed barriers people set in place to stop themselves from podcasting. She talks about:How new
Communicating Climate Reality to Employees
Sharing the climate change message with employeesJames Murphy is a Climate Reality Leader who studied under Al Gore in 2019. Based in London, England, James now delivers the climate reality message to businesses and organizations that are committed to sustainability or implementing sustainability programs. He meets with communicators, marketers, sustainability teams, or risk management teams to discuss ideas, messaging, channels, follow-up, and evaluation.{Consider giving a small tip: If you enj
How to Engage For Stronger Social Media Traction
The simple way to success with social mediaHost Sheelagh Caygill and guest Kim Scaravelli, a digital media strategist, connected on Twitter by chatting and sharing knowledge. Three or four months later they created this podcast and have a good, professional relationship! That's the positive power of social media! Kim, owner of Trust Communications, works with businesses to develop a presence on social media. She does this by finding the best mix of technology, platforms, and content to buil
Satya Das - Writing Us and Seeking a New Kind of Politics
Satya Das, Edmonton writer, on his new book UsSatya Das is a writer, journalist, and strategist living in Edmonton, Canada. He is a frequent commentator and public speaker in both French and English, in media and on stage. Satya’s volunteer work is deeply informed with a lifelong commitment to human rights as a way of life, and the principles of human dignity espoused by Mahatma Gandhi. [Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or
Why Strong Communications Skills are Integral to Leadership
On communications and leadershipDamian McAlonan CEO of The Boost Partnership in London, UK, talks to host Sheelagh Caygill about the importance of leaders being outstanding communicators, and how poor communication can impact all aspects of an organization, including employee engagement, customer relations, performance, and profitability. [Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]The Boost Partnership creates
Alice Major - Why poetry makes you a better copywriter
Alice Major is an award-winning poet and essayist in Edmonton, Canada. In this episode she explores how reading poetry can make you a better writer, whether you’re a copywriter, content writer, essayist, or journalist. Alice has published eleven collections of poetry, two novels for young adults, and a collection of essays about poetry and science.
Alice grew up in Dumbarton, near Glasgow, Scotland. Her family came to Canada when she was eight, and she grew up in Toronto before coming west to wo
Intro - The Communicate Influence Podcast
Welcome to the communicate influence podcast! I’m your host Sheelagh Caygill, and I’m a journalist, writer, and comms professional based in Toronto, Canada. Why a new communications, marketing, and writing podcast? Well, I’ve been writing and blogging for years now. And my current side-project, communicateinfluence.com, is a fantastic resource of question and answer interviews with industry leaders and creative thinkers.[Consider giving a small tip: If you enjoy this podcast, please consider lea