The Podcast Report

Paul Colligan

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Paul Colligan (and everyone else at The Podcast Partnership) leverages tech to increase reach. He's the author of the #1 Top Selling "How To Podcast" book Podcast Consultant, Executive Podcast Producer, and Keynote Speaker. His first book on Podcasting came out 2 years before the iPhone. He's been playing this game for awhile . In The Podcast Report, Paul shares what's really working in the Podcasting industry and freely gives the Podcast Strategies that WORK. No hype, just facts and a way of looking at this new media for the powerful disruptor that it is.

Podcast Success: Publish, Pair, Promote Like a Pro

Podcast Success: Publish, Pair, Promote Like a Pro! In this episode, we break down the essential steps for podcasting success—publishing, pairing, and promoting—and explore how these strategies can elevate your podcast above the noise in the industry. Discover why meeting your audience's needs is the foundation of podcasting, how pairing with strategic titles and show notes enhances discoverability, and how consistent promotion builds social proof and long-term visibility. Get valuable podcast i

Feb 7, • 6:30

Use AI to Elevate, Not Replace, Your Podcast

Use AI to enhance, not replace, your podcast! 🎙️ In this episode of the podcast report, we explore the dynamic role of AI in podcasting and how it can help creators elevate their shows. From using AI tools to simplify tasks like creating YouTube chapters, to tackling challenges previously impossible due to time or resource constraints, this discussion is packed with podcast industry insights. We dive into the buzz surrounding AI at Podcast Movement 2023, where networking opportunities and thoug

Feb 1, • 5:05

Revolutionizing Podcast Production: AI Tools & Future-Proofing Your Workflow

What if you could revolutionize your podcast production workflow overnight? Discover the game-changing potential of AI in our latest episode, where we uncover how advanced tools like the new iOS Notes feature can transcribe audio seamlessly and simplify your workflow. Listen as we share a cautionary tale about a fellow podcaster who complicates his process by using Otter for transcription instead of built-in tools, highlighting the importance of leveraging AI to streamline, not burden, your effo

Sep 27, 2024 • 8:52

Debunking Podcast Market Myths: AI Integration & YouTube's Role in Content Creativity

Paul Colligan and Dave Jackson from the School of Podcasting dive into the essential insights for podcasters in 2024. They discuss the evolving landscape of podcasting, including the surprising decrease in active podcasts and why the space isn't as saturated as you might think. The duo also tackles the big question: Is YouTube a friend or foe to podcasters? With its massive reach but questionable dedication to podcasting, they ponder whether YouTube will significantly move the needle in the indu

Jan 23, 2024 • 50:05

Seven Strategies to Master Podcast Movement 2023 in Denver

In this episode, we explore seven ways to dominate Podcast Movement 2023 in Denver. We emphasize the value of hallway conversations over sessions, the importance of verifying information, asking specific questions, and understanding the environment. By following these tips, you'll make the most of the event and connect with fellow podcasters. I'm excited to attend Podcast Movement and present about podcasting and YouTube – let me know how you consumed this episode!

Aug 4, 2023 • 9:33

Navigating the Future of Podcasting: AI, YouTube & Cutting Through the Noise

On today's episode of the podcast report, we discuss three themes: AI, YouTube, and noise in podcasting. AI will revolutionize cameras and sound quality, YouTube is a major player in the podcasting world, and we address the issue of noise in the industry. Stay tuned for future episodes. Thanks for listening!

Jul 18, 2023 • 8:59

7 Things about podcasting you need to know

Listen in!

Jul 6, 2023 • 12:53

5 Things About Podcasting That Can Bring Big Entrepreneurial Jumps

Podcast Monetization is seldom about the ads. If you're an entrepreneur thinking about Podcasting, here are 5 things to consider.

Oct 20, 2021 • 12:53

How To Leverage How Little Facebook Has Done For Your Podcast

Despite the excitement about the Facebook Podcast updates for late 2021, they will do nothing to help your Podcast. But, you can leverage what they've done for the sake of your Podcast.  The Medium article about Facebook Consumption - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a?source=friends_link&sk=dadfcda4ad9ba691f450c7b2f036b62d

Oct 13, 2021 • 8:45

Thoughts On Owning Your Own Network

When you OWN the network, Facebook going doing doesn't matter, YouTube demonetizing you doesn't matter, Spotify running in and out of favor doesn't matter. What matters is what you do with your content, with your network.  Be smart with it P.s., this is MUCH bigger than owning the URL or someone else publishing your feed..   #BeTheNetwork http://ThePodcastReport.com/BeTheNetwork

Oct 6, 2021 • 8:23

Podcasting Beyond Tracking: Embracing Audience Connection in the Age of Apple's Private Relay

Exploring why Apple's iCloud Private Relay isn't killing podcasting and why podcasters should shift focus from unethical tracking practices to building genuine audience connections. Paul Colligan discusses the minimal impact of Apple's privacy features on podcast analytics and emphasizes the importance of delivering value to a specific audience without relying on invasive tracking Key Takeaways: • Apple's Private Relay Impact – Understanding why Apple's iCloud Private Relay has little to no effe

Sep 29, 2021 • 8:43

The Podcast Promise Of Value For Value

There is a new thing in Podcasting ... so new, it's getting the name "Podcasting 2.0." There are some very exciting things about it.  In this episode, I chat about the concept of "Value For Value." It's pretty exciting.  Here are some of the links that matter.  I'll update the notes and webpage as/when needed: Podcasting 2.0 - https://www.podchaser.com/podcasts/podcasting-20-1421056 Value For Value Podcasts - https://podcastindex.org/podcast/value4value The Podnews Article - https://podnews.net

Sep 22, 2021 • 10:50

Impact Versus Downloads And The Mindset Scorecard

You want MORE than downloads from your Podcast - here's why.   Part 8 in an 8-part series about The Podcast Partnership Mindset Scorecard.  You can get your copy at http://HeadsUpTuesday.com  CLAIM=4069214ba7668f856f4ad7484e76619967f115b6=CLAIM

Feb 24, 2021 • 10:18

Assets Versus Episodes And The Mindset Scorecard

Yes, it's true, the "show about nothing" has lots to teach us about the best possible kind of Podcast content.   Part 7 in an 8-part series about The Podcast Partnership Mindset Scorecard.  You can get your copy at http://HeadsUpTuesday.com

Oct 26, 2020 • 11:33

Content Versus Sound Quality And The Mindset Scorecard

A story about an influencer named Martin Luther King Jr. and how his message of a dream needed better audio.  And, part 6 of 8, of our series on the Podcast Partnership Mindset Scorecard.  Grab your Scorecard at http://HeadsUpTuesday.com.

Oct 10, 2020 • 10:10

Effort Versus Strategy And The Mindset Scorecard

Is a "good heart" and effort enough to make your Podcast successful? Is the old cry of "Podcast your passions and profits will follow" a good idea? In part 5 of this 8 part series on The Podcast Partnership Mindset Scorecard (get yours at http://HeadsUpTuesday.com), Paul examines the conflict of "Effort Versus Strategy." Hint, Strategy Wins.

Sep 25, 2020 • 10:19

Who Versus How And The Mindset Scorecard

The idea of "Who Not How" comes from Dan Sullivan of Strategic Coach who has leveraged that very concept to be part of 11 different Podcasts. We started the first one but love how this smart (do I dare say "Strategic"?) element has made it possible.  It's part 4 of an 8-part series on the Podcast Partnership Mindset Scorecard. If you want to get your copy, grab it at http://HeadsUpTuesday.com. Next episode we'll chat "Effort Versus Strategy."

Sep 18, 2020 • 10:34

Podcast Technology And The Mindset Scorecard

Technology is here to SERVE me - not vice versa.  If we figure out how to leverage the latest technology to serve our Podcast content (a tech 15+ years old), we'll do even better.  It's part of The Podcast Partnership Mindset Scorecard.  If you'd like a copy, you can grab yours at http://HeadsUpTuesday.com.

Aug 28, 2020 • 10:19

Podcast Seasons And The Mindset Scorecard

Podcast Seasons? I was introduced to the idea by the great Michael Hyatt and it's been a part of our Podcasting strategy pretty much from that day on.  It's the second point in our Strategic Coach inspired Mindset Scorecard - and we're taking 8 episodes to talk about the 8 points.   Want your copy of the Scorecard?  You can grab it at http://HeadsUpTuesday.com

Aug 21, 2020 • 9:52

Business Podcast Gold and The Mindset Scorecard

As was promised in the last episode - part 1 of The Mindset Scorecard - our concept of Business Podcast Gold.  If you want to grab your copy of these two documents, grab the Heads Up Tuesday newsletter which will get you access to our grand list of tools - including these two. http://HeadsUpTuesday.com

Aug 14, 2020 • 8:31

Catching Up With Dave Jackson - It's Been A Long Year

The Podcast Report is BACK - and no better way to celebrate than a simple (but hour long) catchup with friend of the show - Dave Jackson (School of Podcasting, Libsyn, Building A Better Dave, Podcast Hall of Fame, Profit From Your Podcast ...).

Aug 7, 2020 • 57:36

The Operation - Finishing Up The Team Clarity Matrix - Part 6 of 6

The last piece of your team is the person who makes sure it all "happens." The Operation makes sure the big picture is at play and, yes, is there to make EVERYTHING is done correctly for the bigger picture of your Podcast. This is the final episode in our Team Clarity Matrix. You can grab your free Matrix - and video series at - http://TeamBeforeTech.com.

Jul 31, 2019 • 8:09

Promote Your Podcast With The Team Clarity Matrix

Once the show is done, it's time to promote your Podcast. The right person for the job will do amazing things. The wrong person will waste your time and money. Understand (and build) your Podcast Team with The Podcast Partnership's Free Team Clarity Matrix: http://teambeforetech.com/ #TeamBeforeTech

Jul 27, 2019 • 10:42

The Podcast Publish - Team Clarity Matrix Part 4 of 6

Publishing your Podcast is so much more than clicking a button and filling out forms. Do you know the right 7 questions to ask the team member publishing your Podcast?

Jul 24, 2019 • 9:01

The Edit - Team Clarity Matrix Part 3

Who is going to edit the Podcast is only the first question. What kind of tech will they use? What workflow will they follow? Who owns the projects? What happens if you have to move to another platform? TeamBeforeTech.com

Jul 22, 2019 • 10:43

The Talent - Team Clarity Matrix Part 2

Once you've figured out who is in charge of Strategy/Review, it's time to think about your Talent. It might not be as easy as you thought. Build your Podcast team the smartest way possible with the Team Clarity Matrix (TM) TeamBeforeTech.com

Jul 19, 2019 • 10:11

Your Podcast Strategy / The Team Clarity Matrix

If you have no Podcast strategy, you can’t be frustrated when you have no Podcast results. No Podcast is an island. In our 15+ years of Podcasting, we’ve realized that everyone needs a team. The Podcast Partnership Team Clarity Matrix (TM) provides the means to understand your Podcast Team. The first step is Strategy / Review. We cover that in this episode. http://TeamBeforeTech.com

Jul 17, 2019 • 10:20

Where Did Tim Ferris Go Wrong? Could He Not Monetize His Podcast With Fans?

Tim Ferriss quickly killed his “fan supported” model for monetizing his Podcast. The experiment was fascinating but his quick jump back to the ad model might not be what it seems. As always, lots to learn from Tim.

Jul 12, 2019 • 13:53

The Future Of Podcast Hosting

The Podcast Partnership will be at Podcast Movement this year in a booth surrounded by "Podcast Hosts" all trying to outdo each other. The future of Podcast hosting is three simple things. Paul Colligan explains them in this episode.

Jun 29, 2019 • 9:04

The Problem With Podcoin (It's Not The Way To Make Money With Podcasting)

The promise of Podcoin is fascinating - it's "the Podcast player that pays." Listen to a Podcast, make some money. Get a new audience for your Podcast because those nice folk at Podcoin are paying them to listen to your Podcast. That's not how Podcast monetization works - at least not the kind that interests me - or should be interesting you.

Jun 22, 2019 • 8:32

What Pandora Needs To Do To Win The Podcast Wars

Pandora has a shot at "winning" the Podcast wars if they do these things - correctly - and quickly ... 1 - Bring ALL the Podcasters in. 2 - Use unsold or remnant inventory to promote Podcasts. 3 - Start Thumbs Up / Thumbs Down ASAP. 4 - Invite and user curators. Rewards them. 5 - Get international FAST.

Jun 12, 2019 • 8:24

The (Quickly) Coming Death of the Podcast Paywall

Yes, Luminary is charging for Podcasts - and it seems like an attractive model. With options like Spotify Premium and the like, why wouldn't we want to charge for our podcasts? The paywall premium model for Podcasting simply doesn't have a future. If we're going to sell our Podcast content, it's going to be in an app, not on a platform usually associated with free. We're seeing it in YouTube with things like Kobra Kai. We're seeing it in Television with things like The Good Life. We'll be seeing

May 31, 2019 • 8:11

Facebook Algorithms Versus Podcast Realities - Where Would You Rather Market Your Content?

You have a choice of marketing your content on Facebook and paying/hoping that the algorithm will be favorable to you. You can also put that some content on a Podcast and know that 100% of those looking to get the content will, in fact, get the content. Where should you focus your efforts? Taken directly from a Facebook Live - https://www.facebook.com/paulcolliganfan/videos/335469113824905

May 17, 2019 • 8:32

Don't Assume Your Podcast Competition Has A Strategy

Don't assume that your Podcast competition is doing what they're doing because they have a specific strategy. Also, never assume that if they do have a strategy, that the strategy is solid. Many things are done online in Podcasting because someone got some bad advice somewhere. Then someone copies it, as does another, and then it gets taught in some $7 ebook. If it seems to good to be true - it just might be. If you can't make the numbers add up, it might be because the numbers simply don't add

May 8, 2019 • 8:11

The Best Podcast Monetization Model REQUIRES Ubiquity

There has been a LOT of complaining lately about groups who take "your" Podcast and put it on "their" platform. This is what Podcasting is FOR / this is what Podcasting is about. This is why we love Podcasting.   The power of Podcasting comes from being everywhere / being ubiquitous - not from making a "statement" because you don't like how someone else is presenting your Podcast. You need to be creating assets that publish EVERYWHERE. That is, and will always be, the best model for Podcast Mone

Apr 24, 2019 • 7:56

A Few Thoughts On The New Apple Podcast Pages And What They Might Mean To Podcasters

I don't have a full strategy yet for the new Apple Podcast pages, but I'm intrigued. Here's the link to Apple's Podcast Page for this episode - https://podcasts.apple.com/us/podcast/few-thoughts-on-new-apple-podcast-pages-what-they-might/id891941982?i=1000435105898 Now that Apple has produced both individual Podcast Pages with play buttons (see the one for the Podcast Report here - https://podcasts.apple.com/us/podcast/the-podcast-report/id891941982?mt=2 ) as well as individual episode pages (se

Apr 16, 2019 • 8:48

Can You Be A Guest On My Podcast?

Can you be a guest on my Podcast? Probably not. This Podcast explains why. Originally recorded as a Facebook Live - https://www.facebook.com/paulcolliganfan/videos/280195539537953

Apr 9, 2019 • 7:59

Do you want to put your videos on YouTube?

A quick look at whether or not Podcasters really want to play in the YouTube sandbox.

Apr 3, 2019 • 2:47

Assets Versus Episodes

Are you producing episodes - or assets?  Here's are few thoughts on the difference between the two with a little math thrown in to make it interesting.

Mar 30, 2019 • 8:08

How The March 2019 Apple Event Should Impact Podcasts For Years To Come

A few thoughts on the March 25, 2019, Apple Special Event and what the lessons of Apple moving to a services company should be.

Mar 25, 2019 • 9:54

What Would Happen If Apple Launched A Free Podcast Hosting Service?

What would happen if Apple launched its own free Podcasting hosting service atop already existing free iCloud accounts?   There is real precedence for this in this history of free hosting accounts (could happen on Google Drive or Microsoft OneDrive too). With Spotify's acquisition of Anchor (also a free host), it makes sense competitively soon.  It's a question worth examining - but in the end, it really changes nothing for anyone who takes their Podcast seriously.

Mar 19, 2019 • 7:36

Why Are There SO MANY Podcast Myths?

We hit Podcasting Myths on the Podcasters' Roundtable last night.   Why are there so many Podcast myths? Here's the episode at YouTube - https://www.youtube.com/watch?v=TnAaD4EkcDk

Mar 15, 2019 • 9:29

Just What Can We Learn From Podcast Stats? The Podcast Report Episode #165

We're putting together our monthly stats reporting for our clients around here and I thought I'd share a few ideas about Podcast stats and what we can learn from them.  Spoiler Alert: It's a lot more than download numbers.  Links mentioned: The Medium Article - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a  Frank's Episode About Podcasting - https://open.spotify.com/episode/5Igg8ClyYB5RvdHOXVNC7I

Mar 13, 2019 • 10:21

Spotify Versus Pandora And Our Podcasting Audiences - The Podcast Report Episode #164

I'm still pondering the implications of the #InfiniteDial 2019 report and I've got a few thoughts on Pandora versus Spotify and our Podcast audiences.  Will be curious to hear what you think.

Mar 9, 2019 • 6:12

My (Brief) Thoughts On The #InfiniteDial 2019 Report - The Podcast Report Episode #163

The yearly Infinite Dial Report is my Superbowl.  We'll examine more specifics later - but the numbers continue to fascinate - and continue to go up.   You can download the entire #InfiniteDial report at https://www.edisonresearch.com/infinite-dial-2019/

Mar 7, 2019 • 7:02

New Realities Of Video Podcasting - The Podcast Report Episode #162

Video podcasting is going to become a thing again - and it's going to get bigger - and it's part of why Spotify bought Gimlet.  Frank's Audio Podcast - https://itunes.apple.com/us/podcast/your-next-million/id1364729629?mt=2  Frank's Video Podcast - https://itunes.apple.com/us/podcast/your-next-million-video/id1436510398?mt=2  Organixx's Audio Podcast - https://itunes.apple.com/us/podcast/empowering-you-organically-audio-edition/id1441008547?mt=2  Orgranixx's Video Podcast - https://itunes.apple.

Feb 14, 2019 • 13:12

New Rules At Apple Podcasts Connect - The Podcast Report Episode #161

There are some new rules at Apple about Podcasts Connect.  You better heed them, and here's why ... "For clarity, you must not aggregate (or permit any third-party to aggregate) analytics information provided to you by Apple as part of the Content Analytics Service with other content providers’ analytics information, or contribute such information to a repository for cross-content provider analytics." Original Facebook Live Post - https://www.facebook.com/paulcolliganfan/videos/495364974200882

Feb 11, 2019 • 8:47

Tales Of A Bad Podcast Producer - The Podcast Report Episode #154

I handed over control of my Podcast last season to someone else.  It didn't go well, and it WAS MY FAULT.  I didn't know what I wanted.  Now I do ...

Feb 8, 2019 • 16:16

Spotify To Buy Gimlet Media - The Podcast Report InbetweenISode

Spotify to buy Gimlet Media is the buzz all over Podcast land these days. In this InbetweenISode (yeah, I need another name), Paul examines the what, the so what, and the now what of this situation.  Original Facebook live that this was taken from - https://www.facebook.com/paulcolliganfan/videos/2028240230802132

Feb 5, 2019 • 19:35

The Who, Not The How, Of Podcasting - The Podcast Report Episode #153

Podcasting is so fun and so "easy" that it's often our path to look at "how" we do something in Podcasting.  May I suggest that we should, sometimes, look at the "who?" Dan Sullivan's many Podcasts - https://strategicpodcasts.com/  My Podcast Book - http://HowToPodcastBook.com

Feb 1, 2019 • 20:21

On Interviewing Jay Abraham (And More) - The Podcast Report InbetweenISode

Jay Abraham - I got the interview today and have some thoughts on him, Dave Letterman, the "NPR Sound," and more.  Original Facebook Live - https://www.facebook.com/paulcolliganfan/videos/334945890695845

Jan 29, 2019 • 20:13

Podcast Strategies For Spotify - The Podcast Report Episode #152

The Podcast channel you understand the least might be the source of your best audience. You might not be a fan of Spotify. You might not even "get" Spotify. It doesn't matter. Original Facebook live that this was taken from - https://www.facebook.com/paulcolliganfan/videos/399308907280434 Page at Spotify about getting your Podcast in their directory - https://artists.spotify.com/faq/popular#how-do-i-get-a-podcast-on-spotify

Jan 24, 2019 • 19:37

Why I Turned Down $200 CPM To Put An Ad On This Episode - The Podcast Report InbetweenISode

Turn down $200 CPM?  Am I crazy?  In this InbetweeniSode, I explain why I didn't take an add for this episode - even though the money was really good and the market-message match for my audience even better.  Tip - I produce assets, not episodes.   This came from a Facebook Live that you can watch here - https://www.facebook.com/paulcolliganfan/videos/230408884510532

Jan 21, 2019 • 13:23

Podcast Predictions For 2019 - The Podcast Report Episode #151

Podcasting Is A Distribution Game / Not A Platform Issue Podcast Predictions for 2019.  What do you think? #1 - Pandora Impact Becomes Exponentially Bigger Than Google #2 - Major Changes At Apple Podcasts #3 - Instagram Becomes A Primary Podcaster Marketing Vehicle The bottom line: #1 - Podcasting Is A Distribution Game / Not A Platform Issue #2 - Never Forget Who Owns The Playground #3 - Market Where Your Market Is

Jan 18, 2019 • 19:42

A Quick Look At Past Podcast Predictions - The Podcast Report InbetweenISode

Beware anyone who makes bold Podcast Predictions without a past history of seeing some real success in previous predictions.  Next episode Paul Colligan will share his Podcasting Predictions for 2019, but in this live recording, shares the results from his last past 2 years of podcast predictions.  You can Google previous years if you want.  Original Facebook Live link here - https://www.facebook.com/paulcolliganfan/videos/1258984424241839/

Jan 15, 2019 • 15:59

Podcast Strategies For Pandora - The Podcast Report Episode #150

If you have no plan for Podcast discovery, don’t complain if your Podcast isn’t discovered. Pandora just might be able to help with that.  Even if it doesn't, you still need to pay attention.   Shownotes links, conversation and more here - http://ThePodcastReport.com/150. Pandora now does Podcasts - and Paul Colligan examines what this means to Podcasting, and his clients, on this episode (150) of The Podcast Report. If you want to listen to the full episode, you'll have to visit http://ThePodca

Jan 11, 2019 • 6:41

Beast Mode And More - The Podcast Report InbetweenISode

What is "beast mode" and why does it matter for Podcasting? This special "InbetweeniSode" of The Podcast Report (we'll get a better name soon) is an unofficial launch of Season 6 and the beginning test of something great.  Original Broadcast On Facebook Live - https://www.facebook.com/paulcolliganfan/videos/385149015573131 Frank's Podcast - Audio Edition - https://itunes.apple.com/us/podcast/your-next-million/id1364729629?mt=2 Frank's Podcast - Video Edition - https://itunes.apple.com/us/podcast

Jan 8, 2019 • 22:46

The Podcast Authority Paradox - The Podcast Report Episode #149

Because nobody “owns” Podcasting, everyone acts like they do. It's what I call the "Authority Paradox" of Podcasting and it's having a big impact on our industry. Original Facebook Live Video - https://www.facebook.com/paulcolliganfan/videos/10156522431621477/ GET YOUR SHOW FEATURED ON EPISODE 150 As per the recording, if The Podcast Report has helped you in some way, please make a recording of who you are, what you show is, how we could find it, and what "The Podcast Report" taught you. I'd lov

Jul 6, 2018 • 14:04

What Does The New Google Podcast App Mean For Podcasters? - The Podcast Report Episode #148

Google (finally) released their Podcast App.  While, initially, it doesn't feel like much, us Podcasters are (always) in need of some perspective. Links: Google's New Podcast App - https://play.google.com/store/apps/details?id=com.google.android.apps.podcasts My 10 Year Old Google Tech Talk - https://youtu.be/ZvcltGo0kJY The Pacific Content Series On Google's Podcasting Plans - https://blog.pacific-content.com/exclusive-inside-the-new-google-podcasts-strategy-that-could-double-audiences-worldwi

Jun 20, 2018 • 13:20

How To Be A Better Podcast Interviewer / Closing Up Season 5

Want to be a better podcast interviewer?  Here are a few (freeing) thoughts on the process - and a free worksheet normally reserved for my clients.  Grab The Worksheet: Text - “interviewhacks” to (503) 966-8066 Links Mentioned: Roderick On The Line - https://itunes.apple.com/us/podcast/roderick-on-the-line/id471418144?mt=2 The Podcasters Roundtable - https://youtu.be/ALu0MSzR1-Y Podcast Report 143 (About Attending Events) - http://ThePodcastReport.com./143  See you next Season ...

Apr 20, 2018 • 20:55

Should You Publish Your Podcast To YouTube? - The Podcast Report

Is my audience on YouTube? Are podcast listeners listening to content on YouTube? A lot of people ask if you should put your podcast on YouTube. There are many people who will do a deep dive telling you reasons why you shouldn’t put your podcast on YouTube. The fact of the matter is you should put your podcast anywhere your audience might be. Tip of the Week: Does your podcast have a because you will? A because you will is the reason your avatar listens to your podcast. If you don't have a becau

Mar 31, 2018 • 11:48

Is There Room for Another Podcast? with Joel Comm - The Podcast Report

Joel Comm is here today to chat with me about if there is room for another podcast. He has a new podcast that is less than nine months old, yet he is having amazing success. This is because Joel is delivering content that his audience is hungry for. We also take a look at the specifics of Joel's podcast. We look at how he is getting revenue and where it is coming from. This podcast is about crypto, and he is connecting a very specific audience to a very specific offer. The power of this industry

Mar 22, 2018 • 26:21

Thoughts On The Infinite Dial 2018 Report - The Podcast Report

Every year, Edison does their infinite dial study. This is a study that focuses on the entire theme of audio. This is not only a study of podcasting, it's a study of all Internet audio and how it all fits together. Every year, when you look at the study you get to see the comparison between podcasts and internet radio or podcasts and Pandora or other audio mediums.  There are a couple things that I appreciate about the infinite dial which just cannot be stressed enough. First off, it's a real sa

Mar 16, 2018 • 19:49

Should I Attend This Podcasting Event? - The Podcast Report

I just got back from Social Media Marketing 2018. After looking at my very full calendar, I have to ask myself the question of are attending these events right for me. I have some ideas and takeaways about whether to attend a podcasting event or not. A lot of people go to events for the wrong reasons. A lot of people go to events for the right reasons but get distracted along the way. I have some strategies and tactics I’m going to share with you today. Tip of the Week: You don’t have to and you

Mar 8, 2018 • 20:33

More Thoughts On Podcast Tracking - And A Few Thoughts On Intimacy - The Podcast Report

What kind of relationship do you want with your audience? This is going to be a shorter episode, but it is a really important one. If we can make podcasting an intimacy game, the game will change forever. The profit will go up, and the impact we’re looking for will continue to rise. I know that we are not just about the downloads and ads that we can throw at those downloads. Podcasting is bigger and better than that. This is what we are going to explore on today’s show. Tip of the Week:  If you

Mar 2, 2018 • 18:45

How to Make Your Podcast A Medium Article - The Podcast Report

Benjamin Hardy the #1 writer on Medium is here today. It makes sense to put your written content where people already are. I've always said making people come to your blog in the world of syndication, publication, subscription, and podcasting is a little bit arrogant. I've also talked about repurposing your content. Medium is currently an interesting opportunity. Today, we talk about putting your podcast on Medium. Medium is doing incredible numbers when it comes to search ability, and it’s wort

Feb 22, 2018 • 39:16

How To Get Your Podcast On Spotify - The Podcast Report

Spotify is a hot topic. I chat about Spotify and its relationship to podcasts on today's show. This month, I am heading out to Social Media Marketing World in San Diego. It's an amazing event, and I will have a recording of my panel in a future episode. I never miss one, and I don't know if I ever will. This is a great event. If you go, I will see you there. This event is filled with many approachable people who can be guests on your show. It's a large event, so you need to be strategic with you

Feb 15, 2018 • 20:58

The Podcast Guest Problem - The Podcast Report

A lot of people believe that a podcast must be an interview. This is an interesting problem. This episode is an interview, but that is not always the case. People are paying tons of cash to get guests for their podcasts. Some of these guests turn out to be good some don’t. There are all sorts of options for getting guests from high end services that run into thousands of dollars to databases, but none of these are perfect. Someone who is doing 52 podcast episodes a year needs a way to connect wi

Feb 9, 2018 • 44:14

3 Massive Benefits Of Business Podcasting - The Podcast Report

I just got back from attending Allison Maslan's Business Blast Off Event in Las Vegas. Allison Maslan is a client, a friend, and a female business juggernaut. I was able to speak at her event this weekend about podcasting. What's neat is that it wasn't a podcasting conference or an Internet marketing conference. This wasn't the traditional type of conference that I usually speak at. This was an event where everybody that attends puts together their business blueprint for the year ahead. The idea

Feb 1, 2018 • 10:55

Erica Mandy, The Newsworthy, What Comes Next In Podcasting? - The Podcast Report

Erica Mandy is the host and content producer of theNewsWorthy a Monday through Friday podcast that shares fast, fair, and fun news you need in less than 10 minutes. She used her background in journalism combined with curiosity about what people wanted to create something new and different.   I’m excited about today’s interview with Mandy, and there are two things that you want to track. Number one is that it is an interesting model. I’ve spent a decade plus in podcasting, and I’ve heard there is

Jan 25, 2018 • 25:09

A Podcasters Review Of Podcon - The Podcast Report

In 2010, I attended a little conference called Vidcon. The purpose was to bring content producers and audiences together. I went and was blown away. One of my first thoughts was when is PodCon going to happen. PodCon happened last year in December of 2017.  I was a sponsor, and there was a great crowdfunding campaign. I wanted to be there, but something came up and I couldn’t make it. Fortunately, Dave Jackson from The School of Podcasting was there, and he is here today to share his review of P

Jan 18, 2018 • 32:35

Driving Your Podcast to the Top of the iTunes Charts (VidSummit 2017 Presentation)

There is a lot to say about the VidSummit event. I can’t say it all here. When I went in 2016, I didn’t expect it to be as great as it was. 2016 was amazing. Then I was asked to come back and present in 2017, and that presentation is today’s episode.  The audio isn’t as good as it should of be, but the show was first class. I brought a client of mine with me and at the end of the event, she made a suggestion that I actually have people watch this presentation before sending them as clients up th

Jan 11, 2018 • 52:59

Podcast Predictions: Looking Ahead to 2018 - The Podcast Report

It’s always fun to close up the end of the year with a podcast prediction show. We will look at last year's predictions and what actually happened. We will also take a look ahead and predict what is coming up in the world of podcasting. Tip of the Week: Create a podcast monetization plan before you launch your show or before you start your new season. It is always easier to test and modify a plan than to try and make something fit into a certain box. Figure out a plan, implement that plan, and t

Jan 4, 2018 • 10:24

Renee Wang - The Podcast Report

Renee Wang the founder and CEO of CastBox is here to talk about how CastBox connects users with podcasts, radio, audio books, talk shows and more in one app. This episode will be an interesting look into some of the opportunities in the podcast space. I have not been a big fan of more podcast directories or apps, yet Renee is willing to come on the show and answer the question of does the world need another podcast directory or app. Renee is based in San Francisco. Tip of the Week: It’s always e

Dec 21, 2017 • 34:04

Jennifer Briney - The Podcast Report

Jennifer Briney is profiting from bitcoin and more, and she is making the same amount of money regardless of what her stats say. I was introduced to Jennifer Briney by Adam Curry at a previous Podcast Movement. I liked her and what she was doing. I knew that I wanted to continue the conversation. Today, I am talking with Jennifer in my first interview of the season. This interview was recorded a few weeks back, so I hint at some things that are coming up, and you should be able to put it all tog

Dec 14, 2017 • 31:57

Collecting Email Addresses From Your Podcast - The Podcast Report

Everyone is talking about building email lists and setting up funnels. Today, we talk about how to build an email list through your podcast and how to set up a simple funnel. We are also launching the Podcast Episode Funnel Tool. You may have seen this last week when I gave you the Podcast App Worksheet. Tip of the Week: Never name your podcast something that is hard to spell. Not just hard for you to spell, but hard for your listeners to spell. They hear about your great podcast and they searc

Dec 7, 2017 • 19:36

What Do The Changes To The iOS 11 Podcasts App Mean To Podcasters? - The Podcast Report

Here's a quick catch up. Podcast Movement 2017 was fantastic, and I'm looking forward to Podcast Movement 2018. The new Apple podcast app is out along with iOS11, the new iPhone X, and the Apple Watch 3 that I can make calls on. In this episode, I'll be chatting about the new app and in future podcasts I'll discuss other things from Apple. There is also some great stuff out by other companies this year. The new website is launched. We also have a giveaway for today's episode. Tip of the Week: Te

Dec 2, 2017 • 19:40

Closing Down For A Summer Hiatus (See You At Podcast Movement) - The Podcast Report

We're closing up shop here at The Podcast Partnership on Season 4 of The Podcast Report.  Season 5 will be back soon with a new format, new style, new website - and, of course, an explanation of why we've done it all. Covered in this episode: Goodbye sponsors and Patreon,  a massive client launch, Podcast Movement, PodCon, the next version of the book, Adam Curry's Podcaster Pro, the course, Podcast Pickle 2.0 and more! Links: Podcast Subscription Code Found In Google App - http://podcasternews

May 31, 2017 • 14:48

Marketing To Podcasters Versus Marketing To Your Audience - The Podcast Report

The next step in podcasting's growth is in the marketing of our shows, not to podcast consumers but, in fact, our real audience. The final episode of Season 4 covers 7 truths about your future podcast audience that have immediate implications on what you do next. I'm going to follow my own advice in Season 5. More on Season 5 - and what's happening next, next week ... Links: Sponsor - http://HowToPodcastTraining.com  How To Podcast Book - http://amzn.to/2jVNsIE How To Podcast App - https://itu

May 25, 2017 • 12:02

In This On Demand Age - Is Live "Worth It" - An Interview With Rob Greenlee - The Podcast Report

Live is big - but is it worth it in an on-demand age?  Does anyone tune-in for appointment listening anymore? Podcast Hall Of Famer  Rob Greenlee joins Paul in this episode of The Podcast Report as the reminisce a bit and take on the topics of the ill-fated Zune, live strategies, what the heck is Google doing with Podcasting - and more ... Links: Sponsor - http://HowToPodcastTraining.com  Podcast Hall Of Famer - Rob Greenlee - http://RobGreenlee.com New Media Show - http://NewMediaShow.com Spre

May 10, 2017 • 53:49

Podcast Outliers - More Damage Than Good? The Podcast Report

There are some names and ideas associated with Podcasting that some don't want to be associated with. Is this enough to stop us from Podcasting? Technology is amoral Gaga's audience is in it for the music - yours is in it for the content - the technology is what makes it possible Stop thinking of Podcasting like radio - it's more like books that talk Your tribe cares no more about your tech than Gaga's fans care about her microphone Judging content by its tech is like judging a person by their

May 4, 2017 • 11:58

If You Aren't Serious About Your Podcast Project Files, You Aren't Serious About Your Podcast - The Podcast Report

I want to save you some heartache that my client is going through right now. Do yourself, and your Podcast, a big favor - KEEP YOUR PODCAST PROJECT FILES. The reasons some give for not keeping these files are simply wrong. If you truly value your Podcast, you will find a way to keep and archive your Podcast project files. A short rant from Paul on the topic. Links Sponsor - http://HowToPodcastTraining.com  How To Podcast Book - http://amzn.to/2jVNsIE How To Podcast App - https://itunes.apple.c

Apr 26, 2017 • 7:06

Three Tasty Flavors Of Podcast Monetization - The Podcast Report

When the team at Social Media Marketing World asked me to do a panel on podcast monetization, I honestly didn't think I'd get the team I was hoping for. Rob Walch makes his podcast money the way most people think of podcast monetization: He has ads on his shows.  As a bonus - he helps advertisers sell ads through Libsyn.  He has a lot to say on the topic. Gary Leland makes his podcast money selling his own products on his own website. He sells nothing marketing or podcast related.  I'm going to

Apr 20, 2017 • 48:37

How Do You Get Strategic With Your Podcast Show Notes - The Podcast Report

A potential client emailed me for a reference re "the best show notes."   That lead to this rant. It's time to get strategic with your podcast show notes. Links Sponsor - http://HowToPodcastTraining.com  Amy Porterfield - http://AmyPorterfield.com How To Podcast Book - http://amzn.to/2jVNsIE How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8 The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Apr 12, 2017 • 15:43

Thoughts On The infinite Dial 2017 Report - The Podcast Report

The Infinite Dial 2017 report is out - and the results are fantastic. Here's what Podcasters should think (and do) about it. Sponsor - http://HowToPodcastTraining.com The Infinite Dial 2017 - http://www.edisonresearch.com/infinite-dial-2017/ How To Podcast Book - http://amzn.to/2jVNsIE How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8 The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Apr 5, 2017 • 23:15

What Are You Going To Do When Google Wants A Different Feed Than Apple? - An Interview With Rob Walch - The Podcast Report

What makes the one podcast host different from another - other than price (hidden or otherwise)? In Episode 121 of The Podcast Report, Paul Colligan chats with Rob Walch of Libsyn about their take on Podcasting - including destinations, multiple feeds, add insertion and more. Yes, Paul's a fan of libsyn, but this is an examination of what's possible when you think ahead and plan for the future. If you aren't doing that, you aren't really interested in the real business of podcasting. Links Spon

Mar 14, 2017 • 51:57

The Secret To Podcast Success Is Intention About Your Passion - An Interview With Brian Kurtz - The Podcast Report

Brian Kurtz is a direct marketing legend who is no fan of this "podcast your passions and the profits will follow" nonsense.  He is, however, a HUGE FAN OF PODCASTING. Episode 120 is a conversation about what podcasters can learn from direct marketing. And, yes, Brian offers a 2.0 version of the "Podcast Your Passion And The Profits Will Follow" meme that has done so much damage in the past. Links Sponsor - http://DialTalkDone.com - Or Text "dialtalkdone" to 678-506-7543 Brian Kurtz - http://ww

Mar 9, 2017 • 59:20

Does Your Podcast Suffer From Free Hugs Syndrome - A Conversation With Ed Dale - The Podcast Report

Does your podcast suffer from "free hugs" syndrome?  Are you finding it hard to generate revenue from a medium that gets frustrated when you try to monetize? Enjoy this conversation with Ed Dale as we examine why podcast listeners are so reluctant to buy something from your podcast - even though they're your biggest fans. It's not automation or a hack - actually, it's a simple need to have something worth automating first. Would you like a cookie? Links Sponsor - http://DialTalkDone.com - Or Te

Mar 2, 2017 • 1:03:54

Dan Benjamin Built Something Different With Fireside.FM - The Podcast Report

The services side of the podcast industry needs some new thinking and Dan Benjamin offers something unique to this space that is worth looking at and talking about. Dan Benjamin has been podcasting for a long time and built a hosting platform based on his experience and his needs. He's not a hobbyist - he's doing real business with his podcasts - and I thought it would be perfect to have him on the show. It's a conversation about Fireside.FM - but it's also a conversation about what this industr

Feb 22, 2017 • 44:12

Mike Stelzner Of Social Media Examiner Killed A Podcast - And His Business Is Better For It - The Podcast Report

I interviewed and praised Mike Stelzner for starting a new Podcast back in episode 31 of this show.  I used the transcript of the interview in my How To Podcast books and more.  I loved the move and what it represented. Mike killed the Podcast and explains why in this episode of The Podcast Report.  I applaud his move. Plus - real chat about what makes Mike's event - Social Media Marketing World a strategic place for Podcasters. Links Sponsor - Fireside.FM -Use coupon code "PAULSENTME" for 20%

Feb 15, 2017 • 36:16

Taking Ads On The Podcast Report - Why? - The Podcast Report

For the longest time, I said I was never going to take ads on this show. Now I'm taking ads. What changed? Links Sponsor - Fireside.FM -Use coupon code "PAULSENTME" for 20% off your first 3 months - http://Fireside.fm/podcastreport Ed Rush On "Buying" An Audience - http://ThePodcastReport.com/8 Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 - http://PaulColligan.com/SMMW How To Podcast Book - http://amzn.to/2jVNsIE How To Podcast App - https://itunes.apple.com/us/a

Feb 8, 2017 • 22:10

Russell Brunson is GIVING AWAY MP3 Players With His Podcast On It, Is Making A Profit, And Is At The Top Of The iTunes Charts - The Podcast Report With Paul Colligan

Russell Brunson is giving away MP3 players with his Podcast on it, is making a profit, and is at the top of the iTunes Charts. It's a brilliant model in an industry obsessed with "free and cheap" ways to get the word out. Russell, now, knows EXACTLY what he's doing with his Podcast, where the money is coming from and more - it's a pleasant change - and something we all can learn from. Links Sponsor - Fireside.FM -Use coupon code "PAULSENTME" for 20% off your first 3 months - http://Fireside.fm/

Feb 1, 2017 • 35:14

The Best Money In Podcasting Comes From Serving The Fans - The Podcast Industry Report With Paul Colligan Episode #114

An interview with J.D. Stein of Money For The Rest Of Us - fulfilling the promise from Episode 111.  You'll find Podcast strategies and some insight on the power of Podcasting from someone who is doing it very very well. This is the last episode of Season 3 - and The Podcast Industry Report will be going on a Winter Hiatus to re-engineer the show. Make sure you're subscribed so that when the new Season is launched - it comes right to your phone. Links – JD's Podcast - Money For The Rest Of Us -

Dec 20, 2016 • 46:51

Podcast Predictions For 2017 - The Podcast Industry Report With Paul Colligan Episode #113

Paul shares his Podcast Predictions for 2017 - and examines what he got right and wrong in his 2016 predictions: No New Podcast Consumption Models In 2017 - Podcasting doesn't need fixing At Least One #1 Show With No Ad Insertions - There Are Other Models A New Toolset From iTunes (But Nothing From Google) - Apple Must / Google Doesn't Care Links – The 2016 Predictions Episode - http://ThePodcastReport.com/75  Social Media Marketing World 2017 - http://PaulColligan.com/SMMW How To Podcast Book

Dec 14, 2016 • 11:53

Netflix And The Smart Client - The Podcast Industry Report With Paul Colligan Episode #112

Netflix JUST introduce a feature that we Podcasters have had for over a decade now. Paul has a few thoughts on what you get by being good to your audience. Big Ideas – Netflix just realized what we've known for over a decade now - people like to download their content and take it with them. (Tweet This) First Podcast Goal -> be good to your audience. (Tweet This) Links – Episode 111 - 7 Strategies - http://ThePodcastReport.com/111 Social Media Marketing World 2017 - http://PaulColligan.com/SM

Dec 6, 2016 • 10:25

The 7 Essential Podcast Strategies For 2017 - The Podcast Industry Report With Paul Colligan Episode #111

Ready to do amazing things with your Podcast in 2017?  Want a free consulting session with Paul Colligan on how to do just that? In this episode, the 7 Essential Podcast Strategies For 2017 - and an amazing contest. Tell us your 7 sentences for your 7 strategies in the comments at http://ThePodcastReport.com/111.  Paul will pick one for a Skype Consulting session that we'll play in a future episode.  Click To Grab The Bonus PDF Big Ideas – There were 7 big ideas this episode - they're all in th

Nov 30, 2016 • 17:18

7 Hidden Competitive Advantages Of Podcasting (That Have Nothing To Do With Downloads Or Monetization Strategies) - The Podcast Industry Report With Paul Colligan Episode #110

Increasing Podcast downloads and killer monetization strategies are fine pursuits - but they have nothing to do with the 7 hidden competitive advantages of Podcasting. Some of the best things Podcasting brings you come regardless of download numbers, subscriber campaigns or iTunes SEO. Click To Grab The Bonus PDF Big Ideas – There is a reason it’s easier to listen to a Podcast than a radio station in a Tesla. (Click To Tweet) Some of the biggest advantages of Podcasting have nothing to do with d

Nov 22, 2016 • 16:02

How To Turn Your Podcast Into A Content Marketing Machine (My Social Media Marketing World Presentation) - The Podcast Industry Report With Paul Colligan Episode #109

You are more than a Podcast - do this right and you're a CONTENT MARKETING MACHINE. I'm a huge fan of the annual I'm a huge fan of the annual Social Media Marketing World event in San Diego and haven't missed a one yet. In this episode, I'm thrilled to offer a recording of my presentation from last year's show. Social Media Marketing World is an important event for our industry because it's not just about Podcasting - it's how all of the social marketing options fit together. This topic is so mu

Nov 15, 2016 • 47:07

What Podcast Technology Should You Depend On? - The Podcast Industry Report With Paul Colligan Episode #108

A video about something very cool from Google is yet another example of us "not getting" the POWER OF THE PODCAST. Big Idea – If your Podcast requires anything, you've forgotten the power of the Podcast. (Click To Tweet) When you make the Podcast about the tech, you’ve forgotten the power of the Podcast (Click To Tweet) Links – Byron's Video - (Look In The Comments) - https://www.facebook.com/paulcolliganfan/photos/a.238211771476.170506.130920846476/10154701475331477/ Social Media Marketing Wor

Nov 9, 2016 • 12:58

Why A Good Podcast Is Like A Great Restaurant - The Podcast Industry Report With Paul Colligan Episode #107

Ever thought of a Podcast like a restaurant?  It might actually be a better paradigm to think about your Podcast than the traditional ideas we hear anywhere else. In this episode, Paul Colligan gives you a few ways to think about your Podcast that could have some tremendous results. Big Idea – If you start wrong, you can't complain about your finish. (Click To Tweet) A Podcast that generates a million in ads but can't pay the bills is same as basement Podcaster who can't generate enough to pay h

Nov 2, 2016 • 15:13

What Is Podcasting Anyway? - The Podcast Industry Report With Paul Colligan Episode #106

What is a Podcast anyway? New products and services are claiming they make "Podcasts" and there's a lot of debate. And confusion. And frustration. And people claiming malice. Or is it stupidity? How do we make sense of this industry? Big Idea – If you don't know what a Podcast is, you might want to consider another medium. (Click To Tweet) Links – Bumpers - http://bumpers.fm/ Hanlon's Razor - https://en.wikipedia.org/wiki/Hanlon%27s_razor Occam's Razor - https://en.wikipedia.org/wiki/Occam%27s_r

Oct 26, 2016 • 15:13

Your Message Is Bigger Than iTunes (Another Look At Multicasting) - The Podcast Industry Report With Paul Colligan Episode #105

How is Podcasting like Tacos? Paul Colligan gets a rare chance to speak to key players in the video industry about multicasting - and how it all fits together. This is the Podcast version of a presentation he'll be giving at VidSummit later this week. To get the full video presentation and the slides from his VidSummit Presentation, click on the button below! Click To Grab The Bonuses !!! Big Idea – Your message is bigger than iTunes (Click To Tweet) Links – VidSummit – http://vidsummit.com How

Oct 18, 2016 • 21:15

What's The Problem With Most Podcasting Consultants ? - The Podcast Industry Report Episode #104

We, as an industry, are giving way too much attention to experience, and not enough attention to expertise. It's not how much anyone has done in this space, it's what results have they seen. When we, as an industry, stop celebrating time over results, we'll grow in some amazing ways. If you are looking for a podcast consultant, look for expertise over experience. If you are looking to become a podcast consultant, promote your expertise over your experience. Big Idea – Don't confuse experience wi

Oct 11, 2016 • 15:13

What Should Podcasters Think Of Apple iTunes Spoken Editions? The Podcast Industry Report Episode #103

Rumor is Apple is working on a "Spoken Edition" program that some Podcasters are seeing as competition. It isn't competition ... it is anything but that ... It's only going to get better for us Podcasters. Big Ideas – If you think iTunes Spoken Editions are competition, you've missed the gift Apple just gave you (Click To Tweet) Podcasting doesn't end at the smartphone (Click To Tweet) Links – The Techcrunch Article - https://techcrunch.com/2016/09/23/apples-itunes-soon-to-serve-up-spoken-editi

Sep 27, 2016 • 10:53

John Lee Dumas Listened To His Audience Before The Advertisers - The Podcast Industry Report Episode #102

John Lee Dumas sees more money from products made for his audience than he does ads read to his audience. He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently starting August. Sponsor revenue went up in August - and he KILLED THE PREROLL - but that's not the entire story. John is more interested in growing his audience than he is growing his sponsorship revenue. Season 3 of The Podcast Industry report is

Sep 20, 2016 • 37:52

What Should Podcasters Do About Apple? - The Podcast Industry Report With Paul Colligan Episode #101

What do we do about Apple? Are they a help or hindrance to your Podcast? Is there anything they can do better? What should the Podcaster do with Apple - even if they aren't big fans? In the first episode of Season 3 of The Podcast Industry Report, we examine the role Apple plays in the industry and what we can do about it. After a Summer Hiatus, The Podcast Report is BACK - and is now The Podcast Industry Report looking at the issues of all things Podcasting through the different players that ma

Sep 13, 2016 • 20:04

Podcasting Facts, Fears and Fiction - The Podcast Report Episode #100

Episode 100 of The Podcast Report is a look at the Facts, Fears and Fiction of Podcasting that are shaping our industry perhaps a little more than they should. Episode was originally recorded in front of a live audience at the Portland Podcast Cooperative Meetup, but was recorded for this special event - with a little more commentary for Paul's very dear audience.   Riffs - There is still (lots) room in Podcasting (Tweet This) Tommy made #8 in all of iTunes without hitting New & Noteworthy

Jul 19, 2016 • 17:40

The Fact And Fiction To Making It To #1 In iTunes - The Podcast Report Episode #99

Getting to #1 in iTunes isn't that hard. Actually, a lot of things in Podcasting isn't that hard, despite what you're local guru or Podcasting course might tell you. In this episode of The Podcast Report, Paul Colligan examines why some insist on making it hard and how you, the Podcaster can respond. Big Idea If the person making it complicated sells a course or charges by the hour, you might want a second opinion. (Tweet This) There is no honor in a complicated process. (Tweet This) Links Li

Jul 12, 2016 • 11:46

Here's My Vision For The Industry - The Podcast Report With Paul Colligan Episode #98

Last week Paul Colligan spoke to many of the issues in the Podcasting industry that concern him deeply / keep him up at night. In this episode, Paul examines seven things we all can do in this industry to bring us all to a higher level of excellence.   Speak To Different Models Focus On What Matters Preach How Podcasting Differs From Old Media Embrace Competition As A Means To Increase Your Audience Embrace The Monetizers Differentiate Between Your Agenda And The Industry's Agenda Stop The

Jul 5, 2016 • 15:13

Podcast Problems That Keep Me Up At Night - The Podcast Report With Paul Colligan Episode #97

Last week we examined how we have a discoverability problem. This week I chat about bigger problems in our little place in the world. These are the issues about Podcasting that keep me up at night - and I'd love your thoughts on what we can do to fix them. Big Idea What keeps you up at night about Podcasting? (Tweet This) Is the Podcasting industry presenting the best image for the Podcasting industry? (Tweet This) Links Livecast With Luria - 10 Years Of Video Online - https://www

Jun 28, 2016 • 13:20

Podcasting Has A Discoverability Problem. What Is Your Solution?" - The Podcast Report With Paul Colligan Episode #96

We need to admit it - Podcasting has a discoverability problem. Paul Colligan examines the problem and makes some suggestions on how to deal with it. He also ponders what role Facebook Live might play in helping others find Podcasts.

Jun 21, 2016 • 11:56

Why Is Podcasting Better? - The Podcast Report With Paul Colligan Episode #95

There is a LOT of excitement in the Podcast industry / Podcast "space" right now and Paul Colligan suggests in episode #95 that this excitement is what is getting in the way of the true power of Podcasting and the power of the Podcast. In this episode, he offers ways Podcasting is "better" and he is curious what you think about his take on it all. Big Idea The excitement of Podcasting is getting in the way of the power of Podcasting. (Tweet This) Links How To Podcast Training - http://HowTo

Jun 14, 2016 • 12:48

What Do Podcast Industry Acquisitions And Mergers Mean To Your Podcast? - The Podcast Report With Paul Colligan Episode #94

Recent industry news about Podcast company acquisitions has a number of Podcasters worried about how this news will affect them. The worry is, simply, silly, because the Podcast industry seldom affects the Podcast. Paul Colligan examines how the Stitcher and Scripps news affects Podcasters in this episode of The Podcast Report. Big Ideas When you own your Podcast, it doesn't matter who owns the tech. (Tweet This) The only person that cares about you and your Podcast is you and your audience.

Jun 7, 2016 • 12:02

When Podcast Stats Do More Damage Than Good - The Podcast Report With Paul Colligan Episode #93

Podcasters LOVE numbers. Downloads and subscribers and growth projections and streams and more have some for some, more important than the actual audience the Podcast was originally created for. The smart Podcaster MUST understand the role of numbers in the Podcasting ecosystem and how the real purpose and center for most episodes should be impact, not downloads - or any other number. In episode #93 of The Podcast Report, Paul Colligan encourages listeners to examine, and take action on, what's

May 31, 2016 • 12:01

When Does The Solo Show Make Sense For The Podcaster? The Podcast Report With Paul Colligan Episode #92

Podcasting is full of interview shows and roundtables, but The Podcast Report is (usually) a solo show. Is this by design, or does Paul just have no friends? In this episode of The Podcast Report, Paul Colligan examines the role (and the opportunity) of the solo show and how every Podcaster should examine the model. Get The Podcast Production Models Matrix >>> Big Ideas The best person to deliver the message should deliver the message (click to Tweet) Your message should decide your format a

May 25, 2016 • 11:36

What Is The Role Of Remote Interviews And The Podcaster - The Podcast Report With Paul Colligan Episode #91

Does the technology behind remote interviewing make you nervous? How would your Podcast change if you could interview anyone anywhere in the world. In this 3rd of a 4 part series about Podcast Production Models, Paul Colligan examines both the role of remote interviewing and the Podcaster and the added benefits it brings to your Podcast and content. You don't have to be afraid of remote interviews, but you don't want to let the technology get in the way either.  This episode of The Podcast Repor

May 17, 2016 • 12:15

Should The Podcaster Batch Their Episodes - The Podcast Report With Paul Colligan Episode #90

For many Podcasters, the need to get a new show out every week is overwhelming. There is no reason for the Podcaster to worry about recording a new episode every week with the Podcast production model of batching your episodes. In this episode of The Podcast Report, Paul Colligan examines the possibility of Podcast batching and how you might want to use it in your production process. This is the 2nd of a 4-part series where Paul will examine the production models possible for Podcasters. Get The

May 10, 2016 • 11:13

Is Live To Streaming Video A Smart Idea For The Podcaster? The Podcast Report With Paul Colligan Episode #89

Podcasters can get distracted, easily, by shiny new technologies like Facebook Live, Periscope, Blab, Meerkat, YouTube Live, LiveStream.com and the rest. Is it a good model for Podcasters? Does it make the Podcast obsolete? Paul examines these questions and more in episode #89 of The Podcast Report. This is the first of a 4-part series where Paul will examine the production models possible for Podcasters. Get The Podcast Production Models Matrix >>> Big Ideas New tech doesn’t make podcasting o

May 3, 2016 • 13:59

Google Has Entered The Podcasting Game - The Podcast Report With Paul Colligan Episode #88

Yesterday, Google emailed everyone who had submitted their Podcast that their Podcast was live in their new system. Not everything is perfect yet but, Google has truly entered the Podcasting game. In this episode of The Podcast Report, Paul Colligan examines that this means and offers a chance for Podcasters to stay up to date with Google's part of this exciting space. Get On The Google Podcasting Update List! Links: The Podcast Report at Google - http://ThePodcastReport.com/Google Podcast Port

Apr 19, 2016 • 14:50

What Business Are You In ? - The Podcast Report With Paul Colligan Episode #87

Internet audio options continue to grow - from big players getting into the Podcasting space to big players producing and distributing content that sounds a lot like Podcasting (but they just won't call it yet). New devices as simple as the Amazon Alexa or as cool as the Tesla Electric Car are providing consumption channels (also not called Podcasting) that, simply, beg the Podcaster to decide what business they are in. This Podcast episode was recorded on Facebook Live - another distribution mo

Apr 12, 2016 • 13:32

Changes At Instagram Just Made Podcast Marketing In The Social Networks A Lot More Interesting - The Podcast Report With Paul Colligan #86

Instagram just announced that they've upped their video hosting size from 15 seconds to 1 minute. This change has a potential massive effect on Podcasters who wish to promote their Podcast with social video and in this episode of The Podcast Report, Paul Colligan explains what the changes mean and what the Podcaster might want to do about them. At http://ThePodcastReport.com/86 Paul Colligan shows 4 examples of Podcast promotion on social media platforms provides means to get an additional train

Mar 30, 2016 • 8:46

Why Downloads Might Be The Worst Possible Metric For Your Podcast - The Podcast Report With Paul Colligan Episode #85

In this episode of The Podcast Report, Paul Colligan explains why downloads might be the WORST POSSIBLE METRIC for your Podcast.  More information can be found at http://ThePodcastReport.com/85

Mar 22, 2016 • 13:12

7 Surprising Benefits Of The Simple Podcast - The Podcast Report With Paul Colligan Episode #84

When considering a Podcast format (or even changing from / or moving to one), it's important to understand what a simple Podcast format brings to the producer. In this episode, Paul Colligan speaks to the "7 Surprising Benefits Of The Simple Podcast" and offers a few ideas as to why simple might just be best. Maybe a fancy/complicated Podcast isn't the best thing for you ... Click For The 7 Surprising Benefits Worksheet Big Idea: Simplicity Forces Purpose (Click To Tweet This) Links: Why Is T

Mar 15, 2016 • 14:59

Why Is The Simple Podcast The Winning Podcast? The Podcast Report With Paul Colligan Episode #83

We've been Podcasting for more than a decade but, for some reason, people seem to want to make Podcasting MORE AND MORE COMPLICATED. Not only does it not need to be hard, but when you make it complicated, you STEAL from your Podcast content and your audience. Paul Colligan examines the Simple Podcast and what it means to you in this episode of The Podcast Report. Click For The Simple Podcast Checklist Big Idea: Every minute you spend on the Podcast tech is a minute you take away from the Podcast

Mar 8, 2016 • 15:30

Why The Podcast Interview Is The Perfect Podcast Prescription - The Podcast Report With Paul Colligan Episode #82

Yes, Paul Colligan (author of the How To Podcast books) has "changed his song" on Podcast interviews and offers in this episode, his thoughts on what is needed for the "Perfect Podcast Interview." Topics covered include: Why interviews can be the FASTEST way to get new Podcast content out. How Podcast interviews can get you attention of some great names - even if they don't promote the episode. What your audience needs / versus what your interviewee wants. A checklist of everything that is need

Mar 1, 2016 • 17:34

Podcast Interviews With Impact – An Interview With Jessica Rhodes – The Podcast Report Episode #81

Nobody knows the world and economics of Podcast Interviews more than Jessica Rhodes and we’ve got her for a LIVE BLAB – of which most of the content will become episode #81 of The Podcast Report. If you would like access to the rest of the content / links / etc. mentioned in this episode, please visit http://ThePodcastReport.com/81

Feb 24, 2016 • 24:16

What Does The New Podcast iTunes Submission Process Mean For Podcasters? – The Podcast Report With Paul Colligan Episode #80

iTunes has made some BIG changes to the Podcast submission process. Paul is going LIVE on YouTube to explain what he knows and how you can prepare. He'll answer questions for anyone who can attend. After the live event, he'll prepare a quick report. If you'd like a copy of that report - and the NEW Submission Video once it is released, click the big black button ... Click To Grab PDF Bonus Links Podcasts Connect at iTunes How To Podcast Book How To Podcast App The Podcast Report App

Feb 17, 2016 • 13:37

What Podcast Stats Should I Track? The Podcast Report With Paul Colligan #79

With all of the options and numbers that the Podcaster has to track, a strategic approach to tracking the variables that matter is extremely important. In this LIVE episode of The Podcast Report, Paul Colligan will share the 7 things every podcaster should track - and then answer questions from whatever audience happens to be attending live. The worksheet mentioned in this Episode and the recording of the Blab that remains can be seen at http://ThePodcastReport.com/79 NOTE: As this was a grand B

Feb 9, 2016 • 17:08

5 Essentials To A Profitable Podcast - The Podcast Report With Paul Colligan Episode #78

Too many are publishing their Podcast with a "fire, aim, ready" approaching of hoping their show will one day find profitability. This is a lousy strategy - but you already know that.  In this episode of The Podcast Report, Paul Colligan examines the 5 Essentials To A Profitable Podcast - regardless of show size or audience.   Click To Grab PDF Checklist Links: How To Podcast - The Book - http://GrabTheBook.com How To Podcast - The App - http://isyot.com/howtopodcastapp  The Podcast Report App

Feb 2, 2016 • 15:02

A Smart Process For Dealing With Podcast Criticism - The Podcast Report With Paul Colligan Episode #77

As suggested by listener Byron Friday, Paul Colligan examines a simple and smart way to deal with Podcast Criticism that might be a little different from what you think and what you've heard. The key is in understanding who your Podcast serves.  Big Idea Podcasters who care more about their critics than their audience are serving the wrong people. Links Hug Your Haters - http://www.jaybaer.com/hug-your-haters/ The Facebook Post That Started It All - https://www.facebook.com/paulcolliganfan/phot

Jan 26, 2016 • 14:32

How To Get More Listeners For Your Podcast - The Podcast Report With Paul Colligan Episode #76

There are 4 places that Podcast audiences come from - and 4 places they more certainly do not. Understanding these 8 variables will let you focus your time and attention on growing your Podcast Audience so that you can reach more people and profit more from your audience. Not understanding these 8 variables will cause frustration and result in you spending time spinning your wheels on the annoying.  We're not into that here at the Podcast report.   Links How To Podcast 2016 - NEW EDITION How To

Jan 19, 2016 • 13:55

Podcast Predictions For 2016 - The Podcast Report With Paul Colligan Episode #75

In this final episode of Season 1 of The Podcast Report, Paul Colligan shares his Podcasting Predictions for 2016 (and looks at how well he faired with his 2015 predictions).  This episode was taken from a Live YouTube Stream. More details, and the video of the stream, can be found online at http://ThePodcastReport.com/75.

Dec 9, 2015 • 20:04

What’s The State Of Podcasting? - The Podcast Report Episode #74

As Paul Colligan closes up Season 1 of the Podcast Report, he thought it would be fun to asses all things Podcasting right now and how it’s affecting his Podcast (and what effects you might want it to have on yours). Big Idea -   Don’t assume your favorite podcast has a solid monetization plan (Tweet This) Links - How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://Podcastercart.com SMS2Optin.com - http://SMS2Optin.com The Startup Episode - https://gimletmedia.com/episode/17-wo

Dec 1, 2015 • 16:32

What's Next For The Podcast Report? - The Podcast Report Episode #73

It’s time to bring Season 1 of the Podcast Report to a close. Paul Colligan explains why he’s closing up the season, what’s coming next, and offers a few ideas that you might want to ponder in your own Podcast.   Big Idea - The Unexamined Podcast Isn't Worth Recording. (Tweet This) Links - How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://Podcastercart.com SMS2Optin.com - http://SMS2Optin.com

Nov 24, 2015 • 11:52

What Does Season 2 Of Serial Tell Us About Podcasting? - The Podcast Report Episode #72

The recent announcement that Serial Season 2 will also be available on Pandora brings up some interesting questions and ideas about the role and scope of Podcasting. Paul Colligan examines them in this issue of The Podcast Report. Big Idea - Serial On Pandora Proves That The Reach Of A Podcast Can Be Bigger Than A Podcast (Tweet This)Links - How To Podcast - http://GrabTheBook.comPodcaster Cart - http://PodcasterCart.comHelp My Business - http://HelpMyBusiness.comSerial Press Release - http://pr

Nov 17, 2015 • 10:28

He Hit iTunes New And Notable About 175 Episodes In - Meet Andrew Lock From HelpMyBusiness.com - The Podcast Report Episode #71

Andrew Lock recently hit “New And Notable” at iTunes. The funny thing is, he’s 175 episodes into his Podcast. This story is worth getting to know - but Andrew’s approach to Podcasting is refreshing and also extremely powerful and well worth your listen. Big Idea - Andrew Hit New And Noteworthy At 175 Episodes Into The Game - Tweet ThisLinks - How To Podcast - http://GrabTheBook.comPodcaster Cart - http://PodcasterCart.comHelp My Business - http://helpmybusiness.com/

Nov 10, 2015 • 18:37

How Does Google Play Embracing Podcasts Change Things? - The Podcast Report Episode #70

Now that Google is embracing Podcasting inside of Google Play, there are a lot of Podcasters asking how it will impact Podcasting and, more importantly, what it will do for downloads and subscribers. Paul Colligan, author of the How To Podcast books isn’t bullish on Google and Podcasting, but offers a few important take homes for Podcasters none the less. Big Idea Podcasts In Google Play Is The New Podcasts In Spotify (Tweet This) Links  How To Podcast 2015 - http://grabthebook.com/Podcaster Car

Nov 3, 2015 • 12:32

3 Podcast Mistakes That Just Make Me Kind Of Sad - The Podcast Report Episode #69

The Podcasting industry is fascinating because many people copy (and teach) each others methods - even when some of them are wrong. In this episode of The Podcast Report, Paul Colligan examines 3 big mistakes he see all too often in Podcasting - and what YOU can do about them. Big Idea - The Biggest Podcast Problems Often Have Nothing To Do With The Tech (Tweet This)Links - How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://www.PodcasterCart.com SMS2Optin - http://sms2optin.com

Oct 27, 2015 • 12:21

The Two Skills Of Podcasting - The Podcast Report With Paul Colligan Episode #68

Paul recorded this episode of The Podcast Report in front of a LIVE AUDIENCE demonstrating that there really are two skills in Podcasting - The Tech AND The Content. To show how easy the tech is, he used a simple $20 microphone on his phone to record this episode. A more traditional episode next week ...  Big Idea The Tech Is The Easy Part - Figuring Out What To Say Is The Hard Part (Tweet This)  Links How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://PodcasterCart.com Legal

Oct 20, 2015 • 5:03

What Kind Of Downloads Does iTunes New And Noteworthy Bring You? A Case Study From The Field - The Podcast Report Episode #67

How many downloads / subscribers does an iTunes New And Noteworthy position bring you? Paul Colligan, author of multiple Amazon best sellers on Podcasting answers that question with specific numbers from a test in the field - and offers a few ideas about what to do with these numbers. Hint, it’s not how you grow and audience.Big Idea You (Not iTunes) Are The Best Chance At Growing Your Podcast Audience (Tweet This) Links How To Podcast 2015 - http://grabthebook.com/ Podcaster Cart - http://w

Oct 13, 2015 • 13:06

About My Unique Podcasting Concepts - The Podcast Report Episode #66

A recent review of my "How To Podcast 2015" book said that the book  “tries too hard at times to be a contrarian and gives little reason and/or evidence for many of his more "unique" Podcasting concepts.” There is some truth to this - and some misunderstanding. Yes, I give little reason or evidence for my "unique" Podcasting concepts but i figured this is a book about "How To Podcast" - with the goal of getting them Podcasting, quickly.  So, I thought I'd take this episode of The Podcast Report

Oct 6, 2015 • 14:57

What Should Podcasters Do About YouTube? - The Podcast Report Episode #65

Many Podcasters put their audio podcast content at YouTube with nothing more than an image or logo hoping to get a few more listens to their show. Is this a good idea? Can you do more with YouTube? Why do some gurus recommend it? Paul Colligan has authored a series of books on YouTube as well and offers a few choices of what Podcasters can do to leverage YouTube for more listeners - without doing damage to their status with YouTube. Big Idea - YouTube Can Be A Leverage Point For Your Podcast Or

Sep 29, 2015 • 13:41

What Ad Blocking Means To Podcasters - The Podcast Report Episode #64

Ad blocking is a big topic these days - and will be a big topic for some time to come. Although there are no ad blocking apps for Podcasts currently, every Podcast should examine what they can learn from, and do about, this trend.  Big Idea Ads They Don't Want To Block Are The Future Of Your Podcast (Tweet This) Links Podcast Month - http://PodcastMonth.com  How To Podcast 2015 - http://GrabTheBook.com  Podcaster Cart - http://www.PodcasterCart.com  SMS2Optin - http://sms2optin.com  Legal Podcas

Sep 22, 2015 • 15:32

Why Apps And Apple TVs Matter To Podcasters - Even If You Are An Android User - The Podcast Report Episode #63

Apple made some big announcements that should cause all Podcasters to sit down and take notice. If the "future" of television really is apps, it's probably the future of Podcasts as well. In a live Periscope stream (playing off of what he examined last episode), Paul Colligan examines a few thoughts on what Apps mean to Podcasters and suggests a few steps they should take.   Big Idea - The Future Of Podcasting Can’t Be The Podcast App (Tweet This) Links Podcast Month - http://PodcastMonth.com Ho

Sep 16, 2015 • 14:59

What Do Podcasters Have To Learn From Periscope, Meerkat and Blab? - The Podcast Report Episode #62

Periscope, Meerkat, Blab, etc. are all the rage these days. Some are calling it the “future” of content distribution. Others are calling it a fad. Paul Colligan, author of the #1 top selling “How To Podcast 2015” examines what these programs and can mean, and have to teach, the Podcaster. Big Idea -  If You Think Your Audience Is “Moving” To Periscope, Meerkat or Blab - You Don’t Understand The Power Of Podcasting (Tweet This)   Links Podcast Month Giveaway - http://PodcastMonth.comHow To Podcas

Sep 8, 2015 • 15:31

Why Podcast Month? The Podcast Report Episode #61

In September of 2015, Paul launched “Podcast Month” - in honor of “International Podcast Day” - and in an a attempt to build up the list for The Podcast Report (and to teach other Podcasters a model for building their own lists). In this episode, Paul explains his reasons why and the technology used for such an experiment.  Big Idea - The More Reasons To Sign For Your List - The Bigger The List (tweet this) Links - Podcast Month - http://PodcastMonth.com How To Podcast 2015 - http://grabthebook.

Sep 1, 2015 • 12:16

The Ease, Power & Simplicity of Podcasting - The Podcast Report Episode #60

Paul Colligan shares equally from his heart and his reality why Podcasting is his favorite way to increase his reach. This episode was recorded in front of a live audience in Palm Springs in August of 2015.To get the cheat sheet mentioned, in this episode, text your email address to 503-342-7992.Big Idea - Show me an easier way to expand my reach and I'll stop Podcasting today (Tweet This)Links - How To Podcast 2015 - http://grabthebook.com/Podcaster Cart - http://www.PodcasterCart.comSMS2Optin

Aug 25, 2015 • 14:22

How Do I Get My Audience To Do Something? The Podcast Report Episode #59

Ever wondered how to get your Podcast audience to do something other than listen? Have you realized that once your audience “does something” - the options for profit increase considerably? In this episode of The Podcast Report, Paul Colligan, author of “How To Podcast 2015” examines how your audience moves from listener to buyer. It’s a lot less complicated than you think …  Big Idea -  Your Audience Will Do Something Other Than Listen - The Moment You Give Them A Reason To Do So (Tweet This) Li

Aug 18, 2015 • 14:33

Why iTunes New Notable Shouldn’t Be Your Goal - The Podcast Report Episode #58

There is a lot of hype and hoopla surrounding iTunes New And Notable and in this Episode of The Podcast Report, Paul Colligan tries to get us all focussed on what’s important. Clue: it’s about marketing to your audience. iTunes New And Notable simply doesn’t bring you any more customers than a listing in the white pages will.  Big idea -Starting A Podcast To Hit iTunes “New And Notable” Is Like Launching A Business To Get Into The Phone Book (Tweet This)Links The Post That Inspired This Episode

Aug 11, 2015 • 11:44

The One Weird Thing About Podcasting For The Money - The Podcast Report Episode #57

Paul Colligan is back from Podcast Movement 2015 and doesn’t have a traditional event recap with a shelf life of a few weeks - but offers instead a few ideas on why Podcasting “For The Money” is doing far less damage to the industry than the jealousy and hypocrisy we’ve all seen to much of. Big Idea - Everything That Needs To Be Fixed In Podcasting Will Come From The Audience - Not The Podcaster (http://ctt.ec/z4Fk0)The Links - How To Podcast 2015 - http://www.GrabTheBook.comPodcaster Cart - htt

Aug 4, 2015 • 18:25

What Do I Do After They’ve Bought My Product? - The Podcast Report Episode #56

Once you’ve sold something to a member of your Podcast audience who knows, likes and trusts you, is that the end? Is there anything else? Paul Colligan, Author Of How To Podcast 2015 explains why you just might want to sell that person something else and a few things to think about as you do so. Big Idea - Keeping A Customer Is Always Easier Than Getting A New One (http://ctt.ec/J04Pq) Links - How To Podcast Book - http://grabthebook.com/The Podcast Report At Patreon - http://ThePodcastReport.co

Jul 28, 2015 • 19:24

When Should The Podcaster Sell Their Own Stuff? - The Podcast Report Episode #55

Big Idea - If They Know, Like And Trust You - Why Wouldn’t They Buy Something From You? (tweet this) http://ctt.ec/9f64SOne obvious option for Podcast Monetization must be YOU selling YOUR STUFF directly to YOUR AUDIENCE. In this episode of The Podcast Report, Paul Colligan examines some thoughts and ideas on when you might want to do just that and a few things to think about along the way. Links ; The Book  - http://grabthebook.comThe Patreon Experiment - http://patreon.com/paulcolliganThe Glob

Jul 21, 2015 • 19:45

Running The Numbers - The Podcast Report #54

Big Idea - Not looking at Podcast numbers IS not taking your Podcast seriously (Tweet This) In prepping for his presentation at Podcast Movement 2015, Paul Colligan has been thinking a lot about “running the numbers” on a Podcast and offers a few thoughts on why you should and why you just might not be running your Podcast numbers. Links The Book http://grabthebook.comThe Patreon Experiment http://patreon.com/paulcolliganPaul At Podcast Movement 2015 - http://schedule.podcastmovement.com/band/pa

Jul 14, 2015 • 15:05

The Most Important Thing In Podcasting - The Podcast Report Episode #53

http://ThePodcastReport.com/53 Paul Colligan examines what he believes to be the “most important thing” in Podcasting - the MESSAGE. When you compare the shows you can’t miss with the shows that you’ve subscribed to, Paul bets the difference is - the MESSAGE. Big Idea - The Message Makes The Podcast More Than The Tech Ever Will (http://ctt.ec/Wa3LR)LinksHow To Podcast 2015 - http://grabthebook.com/The Podcast Report At Patreon - http://patreon.com/PaulColliganBack To Work - http://5by5.tv/btwThi

Jul 7, 2015 • 15:35

It Is An Issue Of What YOU Are Doing In Podcasting - The Podcast Report Episode #52

http://ThePodcastReport.com/52   Paul Colligan has been doing The Podcast Report for a year now and has a few thoughts on this week’s Podcasting News that have very little to do with this week’s Podcasting News.   Big Idea - It's no longer an issue of what's possible in Podcasting - it's an issue of what YOU'RE doing with Podcasting. (Tweet This) Links: How To Podcast 2015 The Patreon Experiment iPhone 8 Years Old WTFpod 613

Jun 30, 2015 • 16:10

7 Reasons Why You Don't Want To Be Podcasting - The Podcast Report With Paul Colligan Episode #51

http://ThePodcastReport.com/51 - At the most recent meeting of Joe Polish's Genius Network, I got the chance to present a "10 Minute Talk" on 7 reasons why you DON'T want to be Podcasting. Had a lot of fun with it and I think you'll enjoy ...  Big Idea - It's Not Fair To Be On All Those Networks When All Your Competition Has Is A Lousy Looking Web Page - Tweet This Links -  The Book - http://GrabTheBook.com Patreon - http://Patreon.com/PaulColligan Genius Network - http://GeniusNetwork.com

Jun 23, 2015 • 12:20

Lessons Learned In 50 Episodes - The Podcast Report With Paul Colligan Episode #50

http://ThePodcastReport.com/50 The Podcast Report is now 50 episodes and in this episode, Paul Colligan (How To Podcast 2015) shares things learned 50 episodes into this Podcast about Podcasting.   What The Audience Expects And What The Numbers Tell You Aren’t Always The Same Thing - Click To Tweet Links The Book  The Patreon Experiment DJL's Clammr

Jun 16, 2015 • 17:19

Is Batching Your Podcast The Next Thing? - The Podcast Report Episode #49

http://ThePodcastReport.com/49 The idea of “batching” your Podcast isn’t new - and there are plenty of people doing it but, possibly, you’ve haven’t considered the implications and the opportunities of this Podcast production model. In episode #49 of The Podcast Report, Paul Colligan (author of the #1 Top Selling “How To Podcast 2015”) examines what you need to know and consider in possibly batching your next Podcast.Big Idea - The Right Production Model Might Change Your Podcast Forever (tweet

Jun 9, 2015 • 14:13

3 Ways Today’s Podcast Content Can Serve You In 3 Years - The Podcast Report Episode #48

http://ThePodcastReport.com/48 Paul Colligan examines 3 things you can do for / with your Podcast that could have an impact 3 - 5 - 10 years into the future. Why produce something that is only good for a week when the impact on your content can be decades long?Big Idea - Evergreen Content Is Almost Always A Better Monetization Strategy (Tweet This)http://ctt.ec/I63_z The Links - The Book - http://www.grabthebook.comPatreon - http://ThePodcastReport.com/PatreonThe Seinfeld Deal - http://variety.c

Jun 2, 2015 • 14:42

Reports Of Social And Spotify - The Podcast Report Episode #47

http://ThePodcastReport.com/47 2 big things in podcasting news this week - Spotify’s introduction into the podcasting space - and Social Media Examiner’s annual report on the social media marketing industry. Paul covers them both in this special episode of The Podcast Report. Big Idea - It’s A Platform, Not A Podcast (Tweet This) http://ctt.ec/4bxba Links - The Book - http://grabthebook.com The Social Media Examiner Report - http://www.socialmediaexaminer.com/social-media-marketing-industry-repo

May 26, 2015 • 31:40

Podcast Monetization - The Integrated Model - The Podcast Report Episode #46

In closing up his series on Podcast Monetization, Paul Colligan examines the integrated model of Podcast Monetization and how it provides options for a long term perspective on your Podcast. For a transcript and a mind map of today’s episode text “#EP46” to 503-897-1290.Big idea - The True Value Of Your Podcast Is In The Content You Provide, Not The Audience That Listens (Tweet This)http://ctt.ec/0Ja8jLinks - The Book - http://grabthebook.comThe Podcast Report Patreon - https://www.patreon.com/P

May 19, 2015 • 12:58

The Grand Patreon Monetization Experiment - The Podcast Report Episode #45

http://ThePodcastReport.com/45 Before Paul Colligan gives his full thoughts on Patreon as a monetization option for Podcasters, he thought he'd run a test first. In Episode #45 of The Podcast Report, Paul shares his "Grand Patreon Monetization Experiment" and how you can be part of it if you want to. Regardless of the outcome, we should all learn something exciting. Big Idea - @Colligan of The Podcast Report is trying a @Patreon experiment - take a look. Tweet This (http://ctt.ec/juzId) Links -

May 12, 2015 • 11:59

Does SoundCloud.com And/Or Podcasts.com Affect My Hosting Strategies? - The Podcast Report Episode #44

http://ThePodcastReport.com/44 SoundCloud.com and Podcasts.com are making some interesting noise in the world of Podcasting - and lots of Podcasters are talking about it. Do either of the new players matter? Should you consider a move? What matters / what doesn't? Join Paul Colligan, author of the #1 Top Selling "How To Podcast 2015" for an examination of these issues and more. For a transcript and mindmap of today's episode, text "#EP44" to 503-897-1290. Big Idea - All (Podcast) hosts are no mo

May 5, 2015 • 18:49

Podcast Monetization - The Direct Method - The Podcast Report Episode #43

http://ThePodcastReport.com/43 In this series about Podcast Monetization options, Paul Colligan, author of "How To Podcast 2015" examines the Direct Monetization option for Podcasting and offers thoughts and direction on running the numbers for such a venture. For a transcript and mind map of today's episode, text "#ep43" to 503-897-1290. Big Idea - It's Your Audience - Don't Outsource It (Tweet This) Links - How To Podcast 2015 - http://grabthebook.com JLD's Sponsorship Guide - http://www.entre

Apr 28, 2015 • 18:11

Podcast Monetization - The Indirect Method - The Podcast Report Episode #42

http://ThePodcastReport.com/42 - Podcast Monetization is a HUGE topic in our space and a popular one with this audience. In this episode of The Podcast Report, Paul Colligan examines the “Indirect” model of Podcast Monetization and offers 7 elements he sees in successful Podcasts with a solid Indirect Monetization Model. To get a transcript and MindMap of this show, text “#EP42” to 503-897-1290. Big Idea - A Podcast Without Direct Monetization Might Be The Most Profitable Podcast Of All (Tweet T

Apr 21, 2015 • 13:18

My Goals And Plans For Podcast Movement 2015 - The Podcast Report Episode #41

http://ThePodcastReport.com/41 Paul Colligan shares some thoughts and ideas on what he thinks would make Podcast Movement 2015 (#PM2105) one of the best Podcast events he’s even been to. Big Idea - If You Don’t Know What You Want, You’re Not Going To Get It (Tweet This) http://ctt.ec/4kb1r  Links - How To Podcast 2015 - http://www.grabthebook.com Podcast Movement 2015 - http://podcastmovement.com/ What Would You Like To See At Podcast Movement 2015 - https://plus.google.com/107254847750371936612

Apr 14, 2015 • 14:36

Ceiling? What Ceiling? - Podcast Report Episode #40

http://ThePodcastRerport.com/40 Is there a "ceiling" in Podcasting? Is the "real" problem with Podcasting that it isn't delivering the audience we hoped for or that too many of us don't realize that we Podcast to serve our audience / not find one. Paul Colligan, author of "How To Podcast 2015" looks at this concept in episode #40 of The Podcast Report. To get a transcript and mind map of today's episode, text "#EP40" to the show hotline of 503-897-1290. Big Idea - Podcast To Serve Your Audience

Apr 7, 2015 • 18:21

7 Lessons Learned At Social Media Marketing World 2015 - The Podcast Report Episode #39

http://ThePodcastReport.com/39 - Paul Colligan, author of "How To Podcast 2015," just got back from Social Media Marketing World 2015 and offers 7 lessons her learned from attending the event.  Big Idea - Are You Responding to What Podcasting Is - Or What You Hope It Will Become? - Tweet This Links -  How To Podcast 2015 - http://GrabTheBook.com Podcasting's Biggest Need - https://plus.google.com/107254847750371936612/posts/3LRPpTXRYDJ Rainmaker.FM - http://www.copyblogger.com/rainmaker-fm/

Mar 31, 2015 • 16:42

Does Video Make Sense For An Audio Podcast - The Podcast Report Episode #38

http://ThePodcastReport.com/38 - Meerkat and Live Video Streaming from our phones has become a hot point recently. The transfer of audio from video content has always been a popular form of audio podcast content creation. Paul Colligan, author of "How To Podcast 2015" (http://GrabTheBook.com) offers some ideas and thoughts on the use of live streaming video as an audio podcast creation option. For a transcript and MindMap of this episode, text "#EP38" to 503-897-1290. Big Idea - Reaching Your Au

Mar 24, 2015 • 15:44

What Kind Of Podcast Are You Making - The Podcast Report Episode #37

http://ThePodcastReport.com/37 - The range and options for Podcast creation are considerable. Are you creating the "right" kind of Podcast for your show and/or monetization efforts? For a transcript and MindMap of this episode, text "#EP37" to 503-897-1290. Big Idea - Are You Making The Right Kind Of Podcast? Tweet This - http://ctt.ec/5EzMk Links - How To Podcast 2015 - http://GrabTheBook.com School Of Podcast - http://SchoolOfPodcasting.com Ask The Podcast Coach - http://AskThePodcastCoach.co

Mar 17, 2015 • 12:24

Can You Monetize ANY Podcast? - The Podcast Report Episode #36

http://ThePodcastReport.com/36 Paul Colligan examines the question "can you monetize ANY Podcast" in Episode #36 of the Podcast Report. Links to sites mentioned and conversation at http://ThePodcastReport.com/36. Text "#EP36" to 503-897-1290 for show transcript and mindmap.   Big Idea -  Sure, You Can Monetize Any Podcast - But Is The Juice Worth The Squeeze? - Tweet This - http://ctt.ec/CKrgl Links -  How To Podcast 2015 - http://GrabTheBook.com  The Thread At Google - http://bit.ly/1Bna89E Dav

Mar 10, 2015 • 15:34

Podcasting Is Different - The Podcast Report Episode #35

The power of Podcasting is not in how much it is like old media, but in all the ways Podcasting is DIFFERENT. Paul Colligan, author of the #1 Top Selling “How To Podcast” examines how Podcasting is different in this episode of The Podcast Report. For a transcript and mind map of this episode text “#EP35” to 503-897-1290. Big Idea - Treating Podcasts Like Old Media Is Like Faxing Me Your Email (Tweet This) Links The Book  How To Podcast Facebook Site I Started A Thread

Mar 3, 2015 • 19:01

7 Lessons Learned Publishing My Third Podcast Book - The Podcast Report Episode #34

How To Podcast 2015 was released today and is available "wherever fine books are sold" (in digital and paper format). Paul learned a few things about Podcasting in the production of the book and shares his top 7 learnings in this Episode of the Podcast Report. To get a transcript and Mindmap of Today's Episode, text "#ep34" to 503-897-1290. Big Idea - Your Podcast Is About Your Voice - Not Your Tech (Tweet This) Links  The Book How To Podcast At Facebook The YouTube Video Google Trends Tim Ferr

Feb 24, 2015 • 17:15

Are We Making It Too Easy To Listen To Our Podcasts? - The Podcast Report Episode #33

Everyone knows that subscribers are key to Podcast growth so, Paul Colligan (author of the #1 top selling "How To Podcast 2015") asks if we are making it "too easy" to listen to our Podcasts. For a transcript and mindmap of this episode, text "#EP33" to 503-897-1290. Big Idea - If They Have No Reason To Subscribe To Your Show, They Won’t (Tweet This) Links The YouTube Stats  PewDiePie On YouTube  The Jay Abraham Book  How To Podcast 2015

Feb 17, 2015 • 13:22

A Podcast Doesn’t Have To Popular To Be Profitable - The Podcast Report Episode #32

Too many think a Podcast has to be popular to be profitable when that, honestly, couldn't be further from the truth. Paul Colligan, 7-time bestselling offer explains why in Episode #32 of The Podcast Report. For a transcript and mindmap of this episode, text "#EP32" to 503-897-1290. Big Idea - A Podcast Doesn’t Have To Popular To Be Profitable (Tweet This) Links - Google Group Conversation  Podcast Movement Event  How To Podcast Book  Cliff's Disney Cruise

Feb 10, 2015 • 17:36

Michael Stelzner Is Doing Another Podcast - The Podcast Report Episode #31

Michael Stelzner of Social Media Examiner isn't just satisfied with one successful Podcast. He just launched the Social Media Examiner Show - a daily Podcast. In this interview, Paul Colligan asks why the new show and why he isn't the voice behind it. For a transcript of this episode, text "#EP31" to 503-897-1290. Big Idea - I'm not the voice for a reason ... I'm not scalable. @Mike_Stelzner (Tweet This) Links Social Media Examiner Social Media Marketing Podcast Social Media Examiner Show Social

Feb 3, 2015 • 26:17

Making Media With John Lee Dumas - The Podcast Report Episode #30

In getting ready for the launch of the How To Podcast book, Paul Colligan interviews John Lee Dumas of Entrepreneur On Fire about his content creation process and how he makes media. is it the formula he's created that he owes his success to, or something else? For a transcript of Episode 30, text "#EP30" to 503-897-1290 Big Idea -If you want to be, do - @JohnLeeDumas (tweet this) Links - Entrepreneur On Fire  Potterscast  How To Podcast Book

Jan 27, 2015 • 22:46

A New Metric For Podcasting - The Podcast Report Episode #29

Paul Colligan introduces a new possible metric for Podcasting - the DPV - or Downloads Per Visitor. Join him for a quick conversation about why this might be something you want to track. To get the transcript from this episode a mindmap of what Paul was thinking, text "#EP29" to 503-897-1290 Big Idea - Are You Tracking The Right Numbers For Your Podcast? (Tweet This) Links  How To Podcast Book The Conversation At Google Plus

Jan 20, 2015 • 11:52

Here's Why - The Podcast Report With Paul Colligan Episode #28

You've been reaching out to Paul with questions about why he's doing with his Podcast what he's doing with his Podcast. In the first episode of 2015, he decides to answer most of your questions. To get the transcripts and show notes from this episode, text "#EP28" to 503-897-1290 Big Idea -  If You Don’t Know Why You’re Doing What You’re Doing - You Might Want To Stop (Tweet This) Links -  How To Podcast Book You In The Book? iHeart Radio Itunes Promotional Link

Jan 13, 2015 • 19:00

Podcasting Predictions For 2015 - The Podcast Report Episode #27

It's always fun to end the year with a good predictions show and I'll do just that.  Big ideas - Podcasting Is About Content - Not Technology / New Platforms Won’t Increase Your Audience - You Will. Links How To Podcast book Get your show mentioned in my book My visit to The Podcaster's Roundtable

Dec 17, 2014 • 14:50

I Want Your Podcast In My #1 Top Selling Podcast Book - The Podcast Report Episode #26

When I released How To Podcast on Amazon, it hit #1 in 3 different countries (and it was just a pre-release book). I want your Podcasting story to be in this book and in this special episode of The Podcast Report I explain the why and the how. To get the notes from this episode (with details about how to get into the book), text "#book" to 503-897-1290. Links How To Podcast (Amazon) How To Podcast (Facebook)

Dec 9, 2014 • 13:38

Twitter Bombing Isn't The Problem - The Podcast Report Episode #25

Twitter Bombing is a big topic these days. Yes, it's a bad thing, but it's as much a symptom of the problems of this space as it is anything else. We have better options in Podcasting than the download metric and, maybe, we can leverage the pain of Twitter Bombing to point ourselves in a better direction. For a transcript and mindmap of this episode, text "#EP25" to 503-897-1290 Big Idea - Impact - Not Clicks . Sales - Not Downloads. Position - Not Rank. (Tweet This) Links  Dave's Video How To

Dec 2, 2014 • 13:47

How Do You Monetize Your Podcast? - The Podcast Report Episode #24

This is the question I get asked all too often, and often the question is asked too late. The formula for Podcast Monetization is explained in this episode of The Podcast Report With Paul Colligan. For a transcript and Mind Map of this episode, text "#EP24" to 503-897-1290. Big Idea  Market + Message + Money + Media = The Only Formula For Podcast Monetization If Your Podcast Is For "Everybody" - Your Podcast Is For Nobody Links JLD's Latest Revenue Report  The Thread On Google Plus  Episode #

Nov 25, 2014 • 19:18

Podcasts On Spotify - This Is Getting Interesting - The Podcast Report Episode #23

A recent tech rumor says Spotify is examining putting Podcasts into their platform. In Episode #23 of The Podcast Report, Paul Colligan offers a few thoughts on what this might mean and how Podcasters should begin to get ready for their content on an ever-expanding list of distribution options. For a transcript of this episode, text "#EP23" to 503-897-1290. Big Idea -Your Content Everywhere Will Always Be Better Than Your Podcast Everywhere(Tweet This) Links  The Tech Crunch Article  Dan's Twee

Nov 19, 2014 • 15:54

The Six Podcaster Practices That Do More Damage Than Good - The Podcast Report Episode #22

Paul Colligan, a six-time best-selling author of The Business Podcasting Bible, Podcast Strategies, and numerous other podcasting books, presents episode 22 of The Podcast Report. Todays episode includes six podcaster practices that can do more damage than good to your podcast. Show Notes can be found at http:///www.thepodcastreport.com/22

Nov 12, 2014 • 15:39

What Will Podcasting Be Like In 10 Years? The Podcast Report Episode 21

In episode #21 of The Podcast Report, Paul Colligan examines Podcasting's next 10 years (based on an article from Todd Cochrane on the first 10). To get a transcript and mind map of the episode, text "#ep21" to 503-897-1290 Big Idea - Want To See Podcasting’s Future? Look In Your Email Inbox! (Tweet This) Links Todd's ArticleThe Conversation At G+

Nov 5, 2014 • 17:29

What Does The Stitcher Acquisition Mean To Podcasters? The Podcast Report Episode #20

European music service Deezer recently acquired the streaming content/podcasting service Stitcher. This is great news for the Podcaster, and, at the same time, a call to maybe change a few things. To get the transcript and mind map from this episode, text "#EP20" to 503-897-1290. Show notes/links are available at http//ThePodcastReport.com/20 Big idea - Deezer buying Stitcher is the best news for Podcasters since Apple put Podcasts into iTunes.  (Tweet This) Links The Stitcher Announcement The

Oct 28, 2014 • 15:05

Do The Podcast Directories Matter Anymore? The Podcast Report Episode #19

A considerable amount of Podcast "training" out there speaks to the need to focus on the Podcast Directories for your marketing. Episode #19 examines this trend and asks the question that needs to be asked ... do the Podcast Directories actually matter anymore? Big Idea - Podcast Directories are the marketing equivalent of the phone book. (Tweet This) The Conversation At Google Plus

Oct 21, 2014 • 13:37

No Podcast Is An Island - The Podcast Report #18

Nothing is sadder than great Podcast content that thinks it is "just a Podcast." No Podcast is an island and in this episode, Paul Colligan explains why a Podcast should embrace being "more" than a Podcast. Text "#EP18" to 503-897-1290 to get transcripts and a Mind Map from this Episode. Big Idea -No Podcast Is An Island (Tweet This) Links - Publish And Profit The Podcast Report On Kindle YouTube Podcast YouTube On YouTube YouTube On Kindle YouTube On Udemy

Oct 14, 2014 • 14:54

What Did We Learn From Podcast Day 2014? - The Podcast Report Episode #17

September 30 was the first #PodcastDay and Paul Colligan offers 3 things he learned this year that he hopes to take into next year's celebration of all things Podcasting. Big Idea - When we make Podcasting about the tech, we lose the very audience that needs it the most. (Tweet This) To get a transcript of today's Episode, text "#EP17" to 503-897-1290 - the show hotline. Links Article In The Chicago Tribune Conversation In The Podcast Group At Google Plus The Podcast Report At Amazon

Oct 7, 2014 • 13:46

Is There Money In Making Podcasting Complicated - The Podcast Report Episode #16

Let's admit it - there are some who seem to take great pleasure in making Podcasting as complicated as possible. It isn't complicated, doesn't need to be, and when you get rid of the complications, you'll find a world that's all about making better content, and if you're interested, making more money with your content.

Sep 30, 2014 • 14:21

Podcast Or Perish - Why The Future Of Media Is Experience - The Podcast Report Episode #15

Recorded at last year's Genius Network Annual Event, Paul's 10 Minute Talk (TM) on "Podcast Or Perish - Why The Future Of Content Is Experience" marks this special 15th episode of The Podcast Report. To get a transcript of this Episode (and a link to a video recording of this presentation), text "#EP15" to 503-897-1290. Yes, the Ask Paul Colligan Podcast is no longer, but the phone number mentioned during the presentation will still work. Big Idea: They are going to be listening to Podcast conte

Sep 23, 2014 • 14:29

iOS 8 Is A Gift To Podcasters (And How To Take Advantage Of This Gift) - The Podcast Report #14

Tomorrow, Apple releases iOS 8 and this is a HUGE gift to Podcasters who take advantage of it. Paul Colligan interviews Rob Walch of Libysn, Today in iOS, Podcast 411 and more about the implications of iOS 8 on every Podcast and how you can take advantage of it. To get a transcript of this episode, text "#EP12" 1-503-897-1290 (or call and leave us voice mail at the same line). Links Libsyn (use code "paul" to get one free month) Podertainment (use code "paulcolligan" to get three free months) T

Sep 16, 2014 • 27:38

Apple Announces U2 For Free And Some Other Things For Podcasters To Consider - The Podcast Report Episode #13

Apple made a bunch of announcements today and there are 4 big take homes for anyone thinking about the future of Podcasting. Big Idea - U2 is going to make a lot of money giving their content away for free on iTunes. Podcasters have the same channel they do.

Sep 9, 2014 • 15:03

What Is The Ideal Length For A Podcast? The Podcast Report Episode #12

Everybody wants to know what the ideal length is for a Podcast. Paul Colligan explains why the answer might not be as easy as you think. For a Mind Map and Transcript of this week's episode, text "#EP12" to 503-897-1290 Big idea Asking if there’s an ideal length for a Podcast is like asking if there is an ideal length for a piece of string. Visit The Podcast Report today

Sep 2, 2014 • 14:46

Did I Wait Too Long To Get Into Podcasting? The Podcast Report Episode #11

Get the show Transcript and Mind Map by texting "#EP11" to 503-897-1290. Anyone looking to get into Podcasting has to wonder if they are "too late." Paul Colligan examines the reasons why it may be too late, and why it may not be too late to start Podcasting.

Aug 27, 2014 • 12:43

Get Your Podcast On iHeart Radio - An Interview With Dave Jackson - The Podcast Report Episode #10

Dave Jackson from the School of Podcasting figured out how to get his show on the iHeart Radio App. In Episode 10 of The Podcast Report, he discusses with Paul Colligan how you can get your Podcast in the iHeart Radio App. For a transcript of this episode, text "#ep10" to 503-897-1290.

Aug 19, 2014 • 19:54

Is Podcast A Format Or A Channel? - The Podcast Report Episode #9

Podcasting is funny because it is both format and channel. There are benefits to each - but an understanding of the opportunities of both allows the Podcaster to reach more and make more (at the same time). Episode #9 is a short examination of both sides of Podcasting and what they can mean to you. To get the transcript and mindmap from this episode, text "#EP9" to 503-897-1290

Aug 12, 2014 • 13:27

Why Find An Audience When You Can Buy One - The Podcast Report Episode #8

Ed Rush, simply, bought the audience for his latest Podcast. He bought real listeners, interested in his topic, and he's going to be profitable in just a few months. And, no, we're not talking off shore clicks here ...

Aug 5, 2014 • 25:44

I Like Walking In The Hallways - An Interview With Gary Leland - The Podcast Report Episode #7

Gary Leland of The Podcast Pickle, Podcast Movement and more chats about the coming Podcast Movement event and general thoughts and ideas about what Podcasters need to make the most of it. Gary is a long standing member of the Podcasting space and it was / is a thrill to have him on the show.

Jul 29, 2014 • 25:59

What Is The Most Exciting - Non iTunes - Option For Podcast Discovery? The Podcast Report Episode #6

We've been talking about Podcast discover since day 1. There has always been this dream that if we build it, they will in fact come. What is the most exciting - non iTunes - option for Podcast discovery?

Jul 22, 2014 • 18:12

Does Your Podcast Need A Website? The Podcast Report Episode #5

The strategic Podcaster MUST examine the role of the Website in their Podcast and examine if it is an opportunity or an obligation. In this episode of The Podcast Report, Paul examines whether or not a Podcast even NEEDS a Website. The Big Idea - Design a show that doesn’t NEED a Website and you’ll design a better show.

Jul 15, 2014 • 19:32

Are There Any "New" Monetization Models In Podcasting? Podcast Report With Paul Colligan Episode #4

The question I'm asked more than anything else is "How do I monetize my Podcast?" I thought it would be fun to see if anything has changed in this space since Podcasting started.

Jul 8, 2014 • 18:19

Do Podcast Subscribers Matter Anymore? - Podcast Report Episode #3

The majority of Podcasters aren't pushing subscriptions to their Podcasts. Most of the Podcatching programs don't even use the term anymore. Do subscriptions to Podcasts still "matter?" To get the Mindmap and Transcriptions from this episode, text "#EP3" 503-894-1290.

Jul 1, 2014 • 12:15

T-Mobile's Free Data: A Game Changer for Podcasting?

In this episode, Paul Colligan explores how T-Mobile's groundbreaking Music Freedom Program could revolutionize podcasting. By potentially offering free mobile data for podcast streaming services like TuneIn Radio, T-Mobile might remove data barriers limiting podcast consumption on smartphones. Paul discusses how podcasters should prepare for this shift towards ubiquitous bandwidth and the exciting opportunities it presents for reaching audiences, particularly in cars. Key Takeaways: T-Mobile's

Jun 25, 2014 • 9:59

What Has Changed In Podcasting Since 2005?

In the Premiere Episode of The Podcast Report, Paul Colligan examines what has changed in Podcasting since he first started in the industry in 2005.

Jun 21, 2014 • 9:51