The Internet Marketing Podcast
Rough Agenda
Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey. Hosted on Acast. See acast.com/privacy for more information.
#731 Tech SEO with Simon Lesser, Paulo Andraus, David Gossage and Beth Woodcock
In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in understanding Google crawling behaviour and website performance. Join us as we demystify technical SEO and gain expert perspectives on optimising websites fo
#730 Paid Search with Charley Brennand, Danielle Gipps, Sarah Sal and Cathryn Stormont
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, plus the crucial importance of testing and exploration in the ever-changing world of digital marketing. So, grab your notepads and get ready to be ins
#729 AI with Dan Taylor, Mike Curtis, Jonjo Rowlands and Irin Rahman
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Dan Taylor, this panel session covers everything you need to know about AI’s place in digital marketing; from its evolution and the future of content creation, to the ethical considerations we need to be aware of as the technology develops, it’s all in this episode, so tune in!In this episode:05:51 The importance of understanding AI’s strengt
#728 SEO Site Clinic with Claire Carlile, Tom Capper, Sally Raymer and Dave Cousin
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.In this episode:07:24 Why optimizing text-heavy la
#727 Analytics with Patrick Stox, Anna Rowlinson, Gareth Beck and Natasha Burtenshaw-deVries
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is
#726 Ecommerce with Neha Khanna, Caleb Chatfield, Lorcan Fearon and Lucia Dello
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies used to address them. If you’re keen to learn more about SEO within the ecommerce landscape and the KPI’s and metrics needed to measure success, this episode is for you.In this episode:24:33 Why simplify
#725 Content Marketing and Digital PR with Karim Adib, Victoria Roscow, Will Waldron and Sarah-Jayne Taylorson
In this series of episodes, we introduce you to some of our top experts sharing their knowledge during the brightonSEO conference. Hosted Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you’re keen to learn more about building relationships with PR professionals and the importance of building quality links - or if you’re a small business looking for pro tips to improve your content marketing activity, this episode is for you.In this episode:01:
#724 Link Building with Hana Montgomery, Vince Nero, Olivia Bence and Dixon Jones
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best tools and tactics currently used by SEO pro’s. If you’re keen to learn more about link building as part of your digital marketing strategy, this episode is for you.In this episode:06:08 Why link context is
#723 How to Build Authority Online with Bianca Anderson and Andy Crestodina
In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you.In this episode:07:42 Interjecting experti
#722 How to Have More Paid Media Success with Kevin Lee and Julia Vyse
In today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the nuances of different platforms. If you’re keen to get a better understanding of how paid advertising can work for you, or to improve your current campaigns, this episode is for you.In this episode:05:15
#721 All You Need to Know About Video Advertising with Cory Henke and Jyll Saskin Gales
In today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you’re here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episo
#720 What's Next in Local Marketing with Amanda Jordan and Greg Gifford
In today's episode of the Internet Marketing Podcast we’re getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marketing strategies. If you’re keen to know more about how local SEO marketing can drive more meaningful results, this episode is for you.In this episode:
#719 Building a Successful Community On and Offline with Areej AbuAli and Kirsty Hulse
In today's episode of the Internet Marketing Podcast we’re joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you’re keen to know more about nurturing communities and the insider view on the realities of event organising, this episode is for you.In this episode:00:30 The or
#718 What You Need to Know About Google PPC Right Now with Kyle Johnson
In today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Google's PMax campaign tool. If you’re here to gain valuable knowledge and stay ahead in the ever-evolving realm of paid search and digital advertising, t
#717 How to Guarantee Content Success with Natalie Arney and Zoë Burke
In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your
#716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron
In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in!In this episode:06:15 The changing landscape of journalism - many shifting to freelance work
#715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall
In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. If yo
#714 How to Perfect Your International Marketing with Peace Itimi and Laura Míguez
In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketi
#713 What Could Be Going Wrong With Your Site Structure From An SEO POV With Sally Raymer and Mark Stanford-Janes
In today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERPS. Our experts this week are Sally Raymer and Mark Stanford-Janes, both experts in their field with over 20 years’ collective experience. If you’re lo
#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz
Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you.In this episode:06:02 Why some companies struggle to market products an
#711 How To Start Using AI Content In Your Marketing With Chima Mmeje & Luke Gosha
Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using AI-generated content. Join us for an in-depth conversation on the intersection of AI and digital marketing in today's episode.In this episode:06:23 Gar
#710 How To Take Your Paid Social Advertising To The Next Level With Danielle Gipps & Carla Rovaris
In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in!In this episode:08:10 Paid social ads
#709 How To Get More Effective In Your Content Production With Karim Adib & Manuel Massimo Madeddu
In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable tip
#708 What Might Be Missing From Your SEO Analysis with Matt Greenwood & Nabeel Tanveer
In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with the latest trends. Whether you're new to SEO or an experienced professional, there's something here for everyone.In this episode:07:30 The purpose of r
#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan
In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results.In this episode:04:27 Research, writing, and personal qualities in learning.11:51 Underst
#706 How To Be More Creative in Your Marketing with Andi Jarvis & Katie Thompson
In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for maintaining creativity in day-to-day work and the value of building relationships with clients. In this epis
#705 How to Deliver Results with Online PR with Cheryl Crossley & Sarah-Jayne Taylorson
In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the challenges of pitching to online publications and offer valuable tips on building relationships with journali
Special Announcement!
We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast. We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can’t wait to engage with our amazing audience. Stay tuned for upcoming episodes. To find out more about us and the show visit https://internetmarketingpodcast.org
#704 Conserving Creative Energy by Learning to Say No w/ Robert Patin, Managing Partner of CreativeAgencySuccess
In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess.In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no.EXCLUSIVE LISTENER GIFTSRobert is giving 3 free resources for listeners of this podcast.Hit creativeagencysuccess.com/sitevisibility where you’ll find:A link to download Robert’s book, ‘The P
#703 Behind the Scenes of brightonSEO US w/ Kelvin Newman, Founder of Rough Agenda
In this episode we’re joined by our former host, Kelvin Newman.Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and welcomes over 3000 marketers twice a year in Brighton, UK.…and it’s about to get even bigger.Kelvin and his team are heading to San Diego on the 9th and 10th November 2023 for the very first brightonSEO
#702 Mastering On-Camera Confidence & Screen Presence w/ Armando Leduc (Actor, Singer, Filmmaker & Owner of Leduc Entertainment)
In this episode we’re joined by actor, filmmaker, singer, podcaster and soon-to-be author, Armando Leduc.Armando also owns Leduc Entertainment, a social media marketing agency and content studio that help to bring business stories to your screens.In this episode we discuss:The benefits of adopting video recording tools like LoomMotivations behind his upcoming book, ‘Scaling’The duality of lifeHow to relax before going on cameraPractising vs. publishingWhat is screen presence?Referenced in this e
#701 The Benefits of Long-Term Agency Retainers for Clients
In this episode, I (Scott) share the benefits of marketing retainers for clients that can often be overlooked.Connect with Scott:https://www.linkedin.com/in/scottcolenutt/Connect w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilityhttps://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/https://www.instagram.com/sitevisibility/https://www.tiktok.com/@sitevisibilityhttps://www.youtube.com/@SiteVisibility/https://www.threads.net/@sitevisibilityI
#700 Cutting Edge Success: GreenPal's Journey to One Million Customers w/ Bryan Clayton, Co-founder of GreenPal
In this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years. Bryan joins us to share his lessons in building and growing GreenPal, as well as diving into the insights that helped him achieve a successful exit from his first business, Peachtree, in 2013. In the episode we discuss:The concept of mentorship vs. as
#699 5 Simple Ways to Track Magazine Ads
In this episode we share some simple methods, software and services that can help you track the immediate conversion impact of magazine ads.Referenced in this episode:https://bitly.com/https://bitly.com/pages/products/qr-codeshttps://tinyurl.com/https://short.io/https://qrfy.com/https://uqr.me/https://apps.shopify.com/coupon-detectivehttps://apps.shopify.com/promopirateshttps://apps.shopify.com/cleancarthttps://www.capterra.co.uk/https://www.g2.com/Connect w/ Scott:https://www.linkedin.com/in/sc
#698 Unleashing the Creative Potential of Your People w/ Claire Croft & Phil Lewis of Corporate Punk
In this episode we’re joined by Claire Croft & Phil Lewis of Corporate Punk. Claire and Phil are passionate about helping businesses thrive through the power of their people.Claire and Phil have a shared passion for unlocking the potential of individuals to help drive long-term commercial success. Claire specialises in eliminating barriers to potential and creating positive and sustainable impact through meaningful conversations and a strategic approach. Phil is an expert in human-centered ways
#697 What is a Fractional CMO? w/ Aimee Schuster, Founder of Bandwidth Strategy
In this episode we’re joined by Aimee Schuster, Founder of Bandwidth Strategy.As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness.In the episode we discuss:What is a Fractional CMO?When are the primary benefits of hiring a Fractional CMO?What skills make for a s
#696 7 Tools To Boost Your Podcasting Workflow
In this episode, Scott shares his favourite tools that help make podcast production, editing and process more enjoyable and efficient.Referenced in this episode:https://alitu.com/https://www.remastermedia.com/https://bouncecast.app/https://www.castmagic.io/https://www.chopcast.io/https://www.clipgen.io/https://choppity.com/https://www.microsoft.com/en-us/microsoft-365/clipchamphttps://www.headliner.app/If these tools help you in your podcasting journey, we'd love to know. Message us on all platf
#695 Inspirational Lessons in Advertising & Creativity from the Art & Copy Documentary
In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy.Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden.You can find out more about director Doug Pray at https://dougpray.com/.Art & Copy is currently available for streaming via PBS documentaries on
#694 Affordable Web 3.0 Marketing w/ William Gadsby Peet, Chief Strategy Officer at Literal Humans
In this episode we're joined by William Gadsby Peet, Chief Strategy Officer at Literal Humans. William joins us to share his thoughts on the current state of Web 3.0, including how companies are marketing using web 3.0 platforms and some of the more affordable ways to get started. In the episode, William discusses:What technology is encompassed within web 3.0?How to get start learning about web 3.0 platformsExamples of how brands are integrating web 3.0 within their marketing Referenced on this
#693 5 Tips to Improve Your ChatGPT Prompts That You Can Apply Today
In today's episode, Scott shares 5 ChatGPT prompting tips that will instantly improve the outputs you're receiving from ChatGPT. These tips are suitable whether you're a beginner with ChatGPT or whether it's fast becoming a staple in your marketing tool set. They can also be applied to other AI assistants and tools, including Bard and Claude.If you have questions regarding ChatGPT and would like to reach out directly to Scott, you can find him on LinkedIn: https://uk.linkedin.com/in/scottcolenut
#692 What Marketing Agencies Can't Do
I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were.They couldn't answer.This made me nervous.It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing agencies.Marketing agencies can cover a lot of ground, but what can't they do?That's what I talk about in this episode.If you're looking to work with an agency and what I share in this episode resonates with
#691 Level Up Your Google Business Profile w/ Claire Carlile, Local Search Expert at BrightLocal
In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile. In the episode we discuss:How to track Google Business Profile performanceWhat's happening with Google Posts?Effective ways to secure Google reviews Referenced on this episode:https://supermetrics.com/https://www.jepto.com/gbp-freehttps://www.clairecarlilemarketing.com/utm-tagging-guidehttps://www.brightlocal.com/learn/google-business-profile/optimization/
#690 Why Are My Google Reviews Not Showing?
We recently faced an issue where users were telling us that they'd left Google reviews for our business, but the reviews weren't appearing in search results. During the process of trying to resolve the issue, we uncovered a surprising number of reasons that can prevent Google reviews from showing in search results. In this episode, we share these reasons and several solutions that can help you ensure that all your Google reviews appear in Google.*A Request* If you're reading this and our podcast
#689 Lessons from The Podcast Show 2023
On this week’s episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event.You’ll learn:Why podcasts should be utilising and investing in videoHow YouTube has changed people’s TV habitsWhy audio podcasts will always have their placeHow the barrier to entry with podcasting has reduced significantly in recent yearsSome of the latest innovations in podcast advertisingWhy you might want to consider podcast trailersMENTIONED ON THE SHOW:Ian For
#688 What's New In TV Advertising? with Steve Wild, Head of Sales at Sky AdSmart
On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising. On the show you’ll learn: · What Addressable TV is· The requirements for businesses to use AdSmart · Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available · Why it’s important to test and learn with your ads and budget · Some of the rea
#687 Bitesize Bits from brightonSEO
If you didn't already know, we're co-founders of the world's largest search marketing conference, brightonSEO.brightonSEO takes place twice a year in Brighton, UK. It attracts over 4000 attendees and some of the smartest minds in search marketing.In this episode, we're joined by SiteVisibility team members Jo, Jason and Aaron, who share their insights and takeaways from the latest brightonSEO conference that took place across the 19th, 20th and 21st April 2023.In this episode they answer:What we
#686 Cutting Through The Noise: Does ChatGPT Make Content Producers Redundant?
In this episode, Scott reflects on the rapid development of ChatGPT and AI content generation tools, what this all means for copywriters and content producers, and how we can cut through the noise, upskill ourselves and prepare for the future. In this episode, Scott discusses:The current status of ChatGPT and GPT4The differences between ChatGPT, Bard and AI content production toolsCan content created using ChatGPT be successful in organic search?How copywriters and content producers can be succ
#685 The Importance of Collaboration within Email Marketing w/ Darren Teague, Senior Account Executive and B2C Team Lead at Spotler
In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!).As one of our partners, we’re extremely excited to have recorded this show with Darren!Spotler is Europes leading Marketing Automation and Customer Experience software group, providing over 5000 companies globally
#684 Where To Find Your Marketing Confidence
In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours...CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like
#683 Creating a Business Case for Digital Accessibility w/ Robin Christopherson, Head of Digital Inclusion at AbilityNet
In this episode we're joined by Robin Christopherson MBE. Robin joins us to discuss how marketers can create a business case for accessibility.In this episode we discuss:What is inclusive design?Is awareness of inclusive design improving?The biggest changes to accessibility legislation in the UK and Europe over the last decadeWhat is ambient computing?Referenced on this episode: W3C Web Accessibility Resources: https://www.w3.org/WAI/Google's Lighthouse tool: https://developer.chrome.com/docs/li
#682 How to Successfully Migrate to Google Analytics 4 w/ Jeff Sauer, Founder of Data Driven U
In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including:Jeff's approach to learning new analytics products, and specifically Google Analytics 4Why you should migrate to Google Analytics 4 as soon as possibleKey GA4 dates you need to be aware of What should the scope of a GA4 migration include?What are the benefits of the new data-driven attribution model?Referenced on this podcast: https:/
#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic
In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis. In this episode we discuss:JJ's journey from videography becoming a Head of Marketing & AnalyticsThe role of curiosity in data analysisThe importance of documenting your marketing hypothesesDo you need data science skills to be a data analyst?Getting over the fear of asking challenging business questionsHow to structure
#680 Bringing Better Choices to Shoppers on Amazon w/ Michael McPherson, Co-Founder of The Purpose Led
In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon. In this episode we discuss:What questions can you ask of prospects to best understand their purpose?What accreditations can help signify a businesses' commitment to ecological issues?The moral challenge for brands of being value-driven and selling on AmazonHow can you sell on Amazon responsibly?Can you build a
#679 How Programmatic Advertising Works in a Privacy-Centric World w/ Zino Rost van Tonningen, CEO at TyrAds
In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.In this episode we discuss:Why will programmatic be more effective in a cookieless future?What is the Google Privacy Sandbox?How prioritizing first-party data-capture will give you a competitive edgeWhy is Google adopting cookieless marketing technolgy?Why reward and loyalty apps might be about
A Strategic Approach to Influencer Marketing w/ Bradley Hoos, CEO at The Outloud Group
In this episode we're joined by Brad Hoos, CEO of The Outloud Group.Brad joins us to discuss how to approach influencer marketing strategically, as we cover:The pressure of influence experience by creatorsThe parallels between business culture and influencer storytellingWhen is right time for a business to focus on influencer marketing?Do you need a dedicated influencer marketing manager to be successful with influencer marketing?Which markets are experiencing a saturation of influencer marketin
#677 Why Keyword Rankings Are Still a Terrible Measure of SEO Success in 2023
In this episode Scott explores the topic of keyword rankings and why they remain a terrible measure of SEO success in 2023.This episode is for all the marketers out there that just need a little third-party support in explaining why keyword rankings aren't a good meausre of success and the right way to approach measuring organic search performance.Do you still work in an environment where you're measured on keyword ranking performance? Need any extra help in demonstrating the right way to measur
#676 In Conversation with ChatGPT
In this episode we're joined by ChatGPT to discuss topics including:What is ChatGPT?How is ChatGPT different from GPT-3?Why has ChatGPT rapidly gained popularity?How can marketers use ChatGPT?What does the future hold for ChatGPT?... and yes, all responses in today's episode were created entirely using ChatGPT.Are you using ChatGPT? If so, what are you using it for?Share your examples with us by Tweeting @SiteVisibility or emailing me: scott.colenutt@sitevisibility.comHappy holidays all! Hosted
#675 The Power of Handwritten Notes for Building Meaningful Relationships w/ Rick Elmore, Founder of Simply Noted
On this week's episode of the Internet Marketing Podcast, Scott is joined by Rick Elmore, former American football player and Founder and CEO of Simply Noted to discuss the power of handwritten notes for building meaningful relationships.On the show you'll learn:How you can scale handwritten notesHow to use handwritten notes when following up with cold trafficWhat a Pen Plotter is and how the technology has advancedHow Simply Notes started as a side-hustle The benefits of handwritten notes over
#674 How To Find Your Perfect Sponsorship Partner w/ Sean Connell, Content Director at The Sponsor
In this episode we're joined by Sean Connell, Content Director at The Sponsor and Founder of Sponsor Analytics. In the episode we discuss:How is sponsorship different from partnership or influencer marketing?What are the long term considerations of sponsoring a team or event?When is a business ready to be a sponsor?How to find a sponsor that aligns with your businessWhen is sponsorship not a good idea?CONNECT WITH SEAN/THE SPONSOR:https://www.thesponsor.com/https://www.sponsoranalytics.co.uk/htt
#673 Recommended Tools for Boosting Your Marketing Productivity
In this week's episode I share some of the productivity tools that have become staples in my marketing toolbox in 2022.They include:https://meetgeek.ai/https://momentumdash.com/https://alitu.com/https://www.dashlane.com/https://hawke.ai/https://hexowatch.com/What tools are you using to help with your productivity in marketing? Let us know by Tweeting @SiteVisibility Hosted on Acast. See acast.com/privacy for more information.
#672 How To More Effectively Analyze Google Ads Performance w/ Jeff Greenfield, CEO @ Provalytics
In this episode we're joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance.In the episode we discuss:What really is forecasting in marketing?Why do you need to look outside of Google Ads to find the data you need to produce better advertising?Is the AIDA marketing model still relevant?What is incrementality?The importance of upper-funnel marketingREFERENCED ON THIS EPISODE:[Book] Lemon by Orlan
#671 Is Twitter Blue Worth It?
Why is Twitter Blue controversial?What are the main features of Twitter Blue?Who is Twitter Blue most useful for?Find out the answers to these questions and more as we explore the benefits of Twitter's recently updated Twitter Blue premium subscription service.Referenced on this episode:https://help.twitter.com/en/using-twitter/twitter-bluehttps://www.sitevisibility.co.uk/blog/2022/10/21/how-netflixs-new-basic-with-ads-tier-impacts-marketing/Tweet your thoughts to @SiteVisibility or email me - s
#670 Three Must-Include Items for your 2023 Marketing Budget
2023 is rapidly approaching and for many of us, that means we're in planning mode. Marketing planning includes the careful art of budgeting.In this episode, I share the three items not to overlook as part of your 2023 marketing budget.Are these items in your plans? Are you planning a budget for anything new in 2023?Let us know by Tweeting us @SiteVisibility or emailing scott.colenutt@sitevisibility.comReferenced in this episode:https://support.google.com/analytics/answer/10759417?hl=enhttps://ww
#669 How Netflix's New 'Basic with Ads' Tier Impacts Marketing
In this episode I explore the introduction of 'Basic with Ads'. This is Netflix's new subscription tier, rolling out across several countries in November 2022. It's also their public launch into offering advertising space within their streaming platform. I reflect on how this change could impact marketers and consumers, with an increasing number of platform-specific ad platforms having emerged over the last decade. I also explore the unescapable questions we now seem to face as consumers and as
#668 [Live] Marketing Insights from Made by Google 2022
In this episode we join the Made by Google 2022 live stream, as Google unveils the latest information regarding their suite of products from the Pixel family. I share my live commentary on how the latest devices, features and functionality influences marketing. Will you be buying the new Pixel watch?Is the Pixel 7 worth the upgrade?Are you willing to sacrifice privacy for convenience?Let us know your thoughts by Tweeting @SiteVisibility or email me at scott.colenutt@sitevisibility.com Hosted on
#667 Live LinkedIn Audio Event Test (and why audio events are so damn cool)
I've still got COVID and so it might be a couple of weeks before I start hosting interviews again. Time to improvise and experiment!This week I'm hosting a live walkthrough of LinkedIn's new Audio Events functionality and discussing why I'm so keen on audio rooms as a marketing medium.You can listen to me walkthrough LinkedIn Audio Events during the first ten minutes, or skip to around the mark where I start to discuss why I'm a fan of audio rooms and examples of how they're being used in marke
#666 Why You've Got Core Web Vitals All Wrong
I've been hit with COVID for the first time, and so I go solo in this week's episode to discuss Core Web Vitals, specifically, who should be responsible for improving Core Web Vitals performance?Unsure about Core Web Vitals? You can also listen to our previous episode, Core Web Vitals Simplified, with Marcos Alvarez Martin here. As a slightly different format to the usual interviews, we're curious as to how you find this style of episode. Please do give us your feedback and let me know if you li
#665 [From The Archive] Communicating With Authenticity w/ Christine Michel Carter
I'm back next Thursday with new episodes of the podcast, but this week I wanted to re-release one of my favourite podcasts from our archives. This is a conversation I had with Christine Michel Carter around 18 months ago on the topic of communicating with authenticity. It's a timely episode for me to revisit personally, but I think the principles and stories Christine shares are applicable and relatable to many of us. Enjoy the episode and see you next week!In this episode we discuss:How Christi
#664 [From The Archive] Why It Might Be Time To Scrub Your Email List: Interview with Neil Patel
On this week's show, with our host Scott Colenutt currently on annual leave (and back with a new show next week), we're looking back on a classic episode, a blast from the past if you will, with Neil Patel discussing email marketing and why it might be time to scrub your email list. On top of that, Neil also discusses the topic of podcasting analytics and provides his predictions for where SEO is heading in the near future. Was he right? Only one way to find out!On the show you’ll learn:Why emai
#663 Leaning Into Failure with Todd Duncan, Founder of The Duncan Group
In this episode we're joined by Todd Duncan, author and founder of The Duncan Group. Todd has authored 17 books on the topics of business, management, coaching and sales and joins us in this episode to discuss the topic of failure. In the episode we discuss:Why failure is needed to succeedThe role of mentors have in understanding failureDealing with the pressure of perfectionism Questions to ask yourself when you experience failureThe balance of high tech, high trust and high touch REFERENCED O
#662 Should You Host an In-Person or Virtual Event? w/ Jon Kazarian, CEO of Accelevents
In this episode we're joined by Jon Kazarian, CEO of Accelevents. Jon joins us to talk through recent developments in the industry and how to choose between hosting virtual, hybrid and in-person events. In the episode we discuss:How Jon built his first technology product in the events industryHow event technology needs changed because of the pandemicHow businesses are gamifying events to encouraging attendee engagementHow Accelevents priortise product feature rolloutsChanging skills needs for ev
#661 Lessons in Crisis Management from a Ukrainian Marketing Agency w/ Vlad Braganets & Dmitrii Piskarev of Netpeak
In this episode we're joined by Vlad Braganets (Head of Partnerships) & Dmitrii Piskarev (CEO) of Netpeak. Netpeak is a marketing agency and software development company, based out of Ukraine.Vlad and Dmitrii join us to share their lessons and experiences from the last 6 months, since the start of the war on Ukraine.In the episode we discuss:How communication was managed across 300 employees during the first weeks of invasions on UkraineHow they ensure that employees have psychological supportHo
#660 What's Different About SEO for SaaS Companies? w/ George Chasiotis, Managing Director of Minuttia
***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.*** In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss:What should managers do before rolling out SEO tools for their team?How to sell SEO to SaaS startup investors
#659 Generating High-Quality Leads via Social Media w/ Chris Smith, Author of The Conversion Code
In this episode we're joined by Chris Smith, Author of The Conversion Code and Co-Founder of Curaytor. In his early career, Chris worked with billionaires Dan Gilbert and Lou Pearlman - experience that helped him springboard into success in roles including working for a billion-dollar publicly traded company and a startup that was acquired for nine-figures. He's since co-founded Curaytor, growing the company to eight figures in recurring revenue.In this episode we discuss:Being mindful of the pr
#658 How To Gain Attention and Trust from Students w/ Dave Burgman, CEO & Founder of The Raptor Group
In this episode we're joined by Dave Burgman, CEO & Founder of The Raptor Group. David is an experienced marketer who founded the student marketing agency, The Raptor Group. After founding the company in 2016, they quickly secured business from global, disruptor brands such as Deliveroo and Uber. In this episode we discuss:How The Raptor Group attracted the interest of brands including Deliveroo. Uber and TinderHow to effectively work with student ambassadorsHow student nightclub promotions have
#657 What is SEO Branding? w/ Mordy Oberstein, Head of SEO Branding at Wix
In this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix. Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines. In this episode we discuss:What is SEO branding?Why brands need to move beyond copycat contentDoes Wix consider b
#656 How To Find The Right Words w/ Rin Hamburgh, Founder of Rin Hamburgh & Co.
In this episode we're joined by Rin Hamburgh, Founder of Rin Hamburgh & Co. to discuss the art of copywriting. In this episode we discuss:The characteristics that Rin looks for when hiring copywritersWhy listening skills provide a great foundation for expert copywritingThe difference between content optimisation and copywritingWhat is 'quality content'?How to measure the impact of copywritingCONNECT WITH RIN:https://www.rin-hamburgh.co.uk/https://www.linkedin.com/in/rinhamburgh/CONNECT WITH SCOT
#655 Executing a Hypergrowth Content Strategy w/ James Scherer, VP of Growth at Codeless
In this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance.In this episode we discuss:The difference between content strategy and content tacticsThe critical role of patience in content strategyHow to sell the value of content strategyWhat elements make up a content st
#654 Tips for Influencer Marketing Success in the Fashion Industry w/ Alison Bringé, Chief Marketing Officer at Launchmetrics
In this episode we're joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands.In the episode we discuss:The story of how Launchmetrics worked with designer Negris Lebrum to bring a branded collection to the runway at NYFWHow big data is in
#653 Focusing on Concept before Content in Podcasting w/ Niall Killeney Taylor, Head of Creative Production at Cue Podcasts
In this episode we're joined by Niall Killeney Taylor, Head of Creative Production at Cue Podcasts. Today we talk about all the things you should consider before launching a podcast, taking inspiration from Niall's experience as both a podcast producer and enthusiast.In this episode we discuss:Is creativity impacted by remote podcasting?What can we learn from LA comedy podcasts?What impacts the cost of podcasting?The benefits of series based podcastingNiall's favourite examples of podcast format
#652 2022 Social Media Trends w/ Cat Anderson, Head of Marketing EMEA at Sprout Social
In today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism. In this episode we discuss:How Sprout Social create their annual Index ReportWhat are the preferred methods of customer service communication in the UK & Ireland?Why have businesses in the UK and Ireland been slow to adopt messaging solutions like WhatsApp t
#651 How To Use Sales Automation Without Being Salesy w/ Kevin Snow, CEO of Time on Target
In today's episode we're joined by Kevin Snow, CEO of Time on Target. Kevin joins us to share his advice on how to use automation in sales roles, without being considered too 'salesy'. *LISTENER GIFT*Text 'Sell Smarter' to 1 612 429 4298 you'll receive Kevin's tried and trusted questions that will help you map out your client's buying process and a guide for the content that's most effective in each stage of the sales process. In this episode we discuss:Seeking closure and not the closeThe two m
#650 Modern Principles of Successful Storytelling in Business w/ Andreas Loizou, Author of The Story is Everything
In this episode we're joined by business storytelling specialist, Andreas Loizou. Andreas is an author, lecturer and founder of Margate Bookie, 'The Friendly Litfest by the sea'.Andreas has just released his new book, 'The Story is Everything: Mastering Creative Communication for Business', and joins us to discuss:The dangers in writing too earlyThe pros and cons of documenting your storytelling journeyWhat is neurorestriction?Have the fundamentals of storytelling changed?The benefits of having
#649 Levelling Up Your Topic Clustering with Skyler Reeves, CEO of Ardent Growth
In this episode we're joined by Skyler Reeves, CEO of Ardent Growth. Skyler has a background in computer science and has spent many years applying the principles of graph theory to content strategy, helping to build topic clustering software that's central to the success of Ardent Growth. In this episode, we discuss:How Skyler's background in computer science shaped his approach to topic clusteringWhat are the benefits of topic clustering?What's the role of a content strategist with respect to t
#648 Lessons from 80s TV Advertising That You Can Still Apply Today, w/ Luke Cairns, Head of Production at Hightower Video
In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s. In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including: Early forms of influencer marketing in 80s TV adsTV advertisers that became filmmakersHow creative freedom has changed for videographers since the 80s
#647 Modern Email Marketing That Won’t Make You Feel Sick w/ Rob & Kennedy, Founders of Email Marketing Heroes
In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes. Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing. In this episode, we discuss:How Rob & Kennedy found their way into the world of email marketing via show businessWhat is ethical persuasion? What is the advantage of copywriting over other fo
#646 How To Successfully Slack-Off w/ Michael Arnold, Author of 'Slacking Off'
In this episode we're joined by Michael Arnold, author of 'Slacking Off: A Successful Way to Work From Home'. Mike joins us to expand on some of the key topics featured in his book, and shares some of his secrets in successfully working from home for over 17 years.In this episode, we discuss:The impact that working from home has on comraderyWhat can contribute to lower energy levels when working from home?How journaling helps with productivityOvercoming the fear of saying 'no' to peopleReference
#645 Mastering The Art of Storytelling on Podcasts, w/ Jeremy Ryan Slate, CEO of Command Your Brand
In this episode we're joined by Jeremy Ryan Slate, CEO of Command Your Brand. In addition to being CEO of one of the world's leading podcast booking agencies, Jeremy is a seasoned podcaster, having published nearly 1000 episodes of 'The Create Your Own Life Show'. He shares with us his lessons in storytelling, derived from thousands of hours spent interviewing the world's peak performers.In this episode, we discuss:Can overpreparation can kill a good story?How to use silence to your advantage in
#644 How To Integrate AI In Your Sales & Marketing Strategy, w/ Katie King, CEO of AI in Business
In this episode we're joined by Katie King, CEO of AI in Business. Katie has authored two books on the developments of AI in marketing and business. She released 'Using Artificial Intelligence in Marketing' in 2019, before recently following up with 'AI Strategy for Sales and Marketing'. ***Listener Discount*** To get 20% off Katie's latest book, 'AI Strategy for Sales and Marketing', use the code PMK20 during checkout at koganpage.com.In this episode, we discuss:Can you developer a career in A
#643 How To Innovate While Retaining Focus on Your Core Business w/ Tendayi Viki, Associate Partner at Strategyzer
In this episode we're joined by Tendayi Viki, Associate Partner at Strategyzer. In addition to his work at Strategyzer, Tendyai has authored two books on innovation, 'The Corporate Startup' and 'Pirates in the Navy'.Tendayi also co-designed the 'Pearson's Product Lifecycle', an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York.In this episode, we discuss:How far in advance is 'the future'?The difference between creativity and innovati
#642 How To Grow Faster on Amazon w/ Seth Hurd, CEO of Brand Expand
In this episode we're joined by Seth Hurd, CEO of Brand Expand. Seth was a third-party Amazon seller between 2015 and 2021, before existing his Amazon business for 7-figures. During this period Seth also launched eCommerce consultancy and software, Brand Expand. Seth joins us to share his advice on how to accelerate your growth on Amazon and other eCommerce selling platforms.In this episode, we discuss:How Seth grew his first Amazon business from an investment of $1000 to a 7-figure exit in the
#641 How To Launch a Cryptocurrency in 2022 w/ Mike Fiebig, Co-Founder of Koda Cryptocurrency
In this episode we're joined by Mike Fiebig, Co-Founder of Koda Cryptocurrency. Mike comes from a traditional finance and investment background, and started to learn about cryptocurrencies in 2017. In 2021 he joined Koda Cryptocurrency, a new-to-market cryptocurrency that is the native token for the SummitSwap asset platform. In this episode, we discuss:How to best learn about cryptocurrenciesHow to build trust in the crypto marketHow to plan the launch of a cryptocurrency Obstacles faced when l
#640 How To Succeed In Affiliate Marketing in 2022 with Dominick Keenan, VP of Sales at ClickBank
Dominick Keenan has been involved in affiliate marketing for over a decade and in this episode he shares his expertise on how businesses can set themselves up for success with affiliate marketing in 2022. In this episode, we discuss:What is the difference between affiliate marketing, partnership marketing and influencer marketing?The impact of the pandemic on the affiliate marketing industryAffiliate tracking methods in 2022What are the foundations businesses need in place to be successful with
#639 How To Use Podcasting To Build Your Personal Brand with Maxwell Ivey, Host of the 'What's Your Excuse?' podcast
In this episode we're joined by Maxwell Ivey, Host of the 'What's Your Excuse?' podcast. Max is also an author, blogger, podcast publicist and founder of the 'What's Your Excuse?' podcast network. Max is visually impaired and regularly on topics related to inclusiveness and accessibility.In this episode, we discuss:Max' evolution from blogger, to podcaster to network hostWhy have larger corporations become so interested in utilising podcasting to support their business growth?How important is ed
#638 How To Scale Your Facebook Ads in 2022 w/ Paul Rakovich, Founder of Clicks and Clients
In this episode we're joined by Paul Rakovich, Founder of Clicks and Clients. Paul has over a decade of experience in paid advertising, working his way up to securing $1 million per month ad clients and being listed in the Inc 500 fastest-growing companies list.In this episode, we discuss:Can you expect the same level of return from Facebook Ads as you could 5 years ago?How Clients and Clicks secured their first $1million per month Facebook Ad clientLessons learned from managing $1million Facebo
#637 How To Generate Demand Using Shared Experiences w/ Julius Solaris, VP of Marketing Strategy at Hopin
In this episode we're joined by Julius Solaris, VP of Marketing Strategy at Hopin. Julius is a seasoned events professional, having previously founded and exited EventMB (sold to Skift in 2019) and Showthemes. Julius joined the event technology platform, Hopin during 2021, at a time where it became the fastest growing European startup of all time. In this episode, we discuss:How did Hopin become Europe's fastest growing startup of all time?The benefits of hybrid eventsHow the events industry has
#636 How To Build a Successful App with John Driscoll, CEO of Naked Development
In this episode we're joined by John Driscoll, CEO of Naked Development. Naked Development has built 400 apps over the last 13 years and John joins us to share his advice on how to build apps that satisfy clients and users alike.***Listener note: Apologies for the drop in audio quality that's present in some parts during the last 10 minutes. Some unexpected echo features that wasn't present during recording and was difficult to completely edit out***In this episode, we discuss:Is it more enjoyab
#635 How To Start a Partner Marketing Program with Tyler Wagner, Founder of Authors Unite & Infinite Partnership System
In this episode we're joined by Tyler Wagner, Founder of Authors Unite & Infinite Partnership System. Tyler joins us to share his story on how he grew Authors Unite into a 7-figure business without spending money on paid advertising. His secret - building a huge network of over 10,000 reliable and respected partner relationships. In this episode, we discuss:How Tyler runs two businesses in under 10 hours a weekHow Tyler built his first company 'Authors Unite' into a 7-figure company without paid
#634 How To Find The Magic in Your Marketing Team w/ Marketing Consultant, Tim Parkin
In today's episode we're joined by marketing consultant, podcaster and 'professional level amateur' magician, Tim Parkin. Tim joins us to share his advice on how you can find the magic in your marketing teams. In this episode, we discuss:How to unify teams and align them with your long term business plansThe unique factors that impacts the alignment of marketing teamsHow the art of misdirection can apply to marketingWhat can distract marketing teams when they're on the journey of trying to achie
#633 What Do You Learn from an MBA? with Sabrina Chevannes, Managing Director of Complex Creative
In this episode we're joined by Sabrina Chevannes, Managing Director of Complex Creative. Sabrina is an International Chess Master, Chess Tutor, Author, Business Owner, WordPress Specialist, member of MENSA, and she recently completed an Executive MBA in Business Administration. Sabrina joins us to discuss her thoughts on self-development within creative industries, self-learning vs further education and lessons she's applied to her creative agency from a recently completed MBA.In this episode,
#632 How To Integrate Direct Mail with Digital Marketing w/ Dave Fink, CEO of Postie
In this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing.In this episode, we discuss:If it is easy to apply digital marketing skills to the discipline of direct mail advertising?Whether purpose-driven brandsare more open to utilising direct mail marketing?How difficult it is to track the success of direct mail campaigns?What can prevent SMEs from adopting sophisticated direct mail advertising?What lessons you can take f
#631 Driving Massive Growth With Micro Influencers w/ David Morneau, Co-Founder at inBeat Agency
In this episode we're joined by David Morneau, Co-Founder at inBeat Agency. David joins us to share his advice on how to be successful with micro-influencer marketing.In this episode, we discuss:How inBeat agency pivoted their agency to develop a micro influencer marketing service offering during the pandemicThe criteria used by inBeat agency to identify microinfluencersWhat is a nano-influencer?How to choose microinfluencers to work withHow to best measure the success of micoinfluencer marketin
#630 How To Successfully Promote Your Commitment to Sustainability w/ Pete Martin, Head of Strategy at Always Be Content
In this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing.In this episode, we discuss:The role marketers have in distilling and promoting important scientific messages related to sustainabilityHow can businesses avoid being accused of greenwashing?Why it's important for marketers to focus on the be
#629 The Pros and Cons of Fully Remote Teams w/ William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans
In this episode we're joined by William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans. William and Paul launched their agency in early 2020, right at the start of the pandemic. In this episode, they discuss how they were able to successfully grow an agency during this period, and why they attribute the remote working model to be such a critical component of their success to date.In this episode, we discuss:Just how difficult was it to launch a marketing agency at the beginning of the
#628 Using SaaS Software To Surface SEO Quick Wins w/ Martin Hayman, Co-Founder of Twylu & RankCaddy
In this episode we're joined by Martin Hayman, Founder of Wild Sprout, Co-Founder of the organic search tools 'Twylu' and 'RankCaddy', and author of the book 'The Organic Advantage'.Martin worked at SiteVisibility back in the early 2010s and has continued to work with SiteVisibility as a consultant under his 'Wild Sprout' umbrella. In recent years, Martin has ventured into the world of building SaaS software, with his SEO tools Twylu and RankCaddy.In this episode, we discuss Martin's journey fro
#627 How eLearning Is Evolving w/ John Helmer, Host of The Learning Hack Podcast
In this episode we're joined by eLearning writer, podcaster and all-around enthusiast, John Helmer.John hosts two popular podcasts on learning ('The Learning Hack Podcast' and 'Great Minds on Learning') and has applied his learning to his portfolio career that has also included being a novelist, musician and marketing consultant.In this episode, you'll learn:Why it's helpful to distinguish between short-term and long-term learningWhere did eLearning, as we know it today, start?When was the Cambr
#626 The Do’s and Absolute Don’ts of Building a Business on Amazon w/ Carolyn Lowe, CEO & Co-Founder of ROI Swift
In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.In this episode, you'll learn:The pros and cons for agency marketers in helping emerging brands to growIf it's possible to build a brand on Amazon?The marketing features of Amazon
#625 How To Execute The Rank & Rent SEO Method w/ Luke Van Der Veer of websiterentalcoaching.com
In this episode we're joined by Luke Van Der Veer of websiterentalcoaching.com.Luke Van Der Veer transformed his career with the Rank & Rent SEO method. After several years in the mid-2010s exploring passive income streams to escape a traditional 9-5, Luke eventually found the Rank & Rent SEO methods, which he now operates across 70+ niches in the United States.In this episode, you'll learn:How Luke transformed his career from being a Benefits Analyst at GE to creating a sustainable, passive inc
#624 Leveraging The Power of Local Communities via Social Media w/ w/ Oli Hills, CEO of Nonsensical
In this episode we're joined by Oli Hills, CEO of social media agency and publisher, Nonsensical. Oli joins us to discuss his team's experience of building local, online communities via social media platforms, and their recent foray into building online TikTok communities.In this episode, you'll learn:How the pandemic drove demand for Nonsensical's local social media servicesThe strategies that helped to grow Nonsensical's local social communities Best of Bristol and Birmingham UpdatesThe import
#623 Why It's Time to Think Differently About Branding w/ Stan Bernard, President of Bernard Associates
In today's episode we're joined by Stan Bernard, President of Bernard Associates and author of the newly released book, 'Brand Don't Win: How Transcenders Change the Game', available 12th October 2021.In this episode, you'll learn: How businesses can learn from transcender sports teams and vice versaWhat has changed in marketing that means branding alone is no longer as effective as it once was?The paradigm shift of elected advocacy to selected advocacyThe important role that influencer marketin
#622 What Happens Inside a Startup Studio? w/ Mike Bandar, Founding Partner at Turn Partners
In today's episode we're joined by Mike Bandar, Co-Founder at Waybook.com, Hopper HQ and Founding Partner at Turn Partners.In this episode, you'll learn: How Mike's startup studio began with the acquisition of a dating siteHow Mike and his Co-Founder James organise and prioritise their time to allow to allow them to explore new business opportunitiesHow Mike applied a lean startup methodology when building their Instagram scheduling software, Hopper HQThe role of that documenting your businesses
#621 Privacy-First Marketing Explained with Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment
In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment. In this episode, you'll learn:Differences between 1st, 2nd and 3rd party dataThe major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook)How a privacy-first future impacts major tech firms, consumers and marketersCONNECT WITH KATRINA/TWILIO SEGMENT AHEAD:https://segment.com/ https://twitter.com/katchmesocial CONNECT WITH SCOTT:scott.colenutt@sitevisi
#620 What Does It Mean to Be Data-Driven? w/ Agata Adamiak, Director of Business Ahead
In today's episode we're joined by Agata Adamiak, Director of Business Ahead to discuss what it means to be 'data-driven'. On the show, you'll learn:What is the definition of 'data-driven'?The benefits of being data-drivenThe importance of adopting a data-driven mindsetHow to overcome the common challenges that prevent businesses from becoming data-drivenDoes being data-driven stifle creativity?Referenced in this episode:Episode 51 of The SiteVisibility Internet Marketing Podcast w/ Avinash Kaus
#619 How To Write a Bestseller in 180 Days with Vikrant Shaurya, CEO of BestSellingBook.com
In today's episode we're joined by Vikrant Shaurya, CEO of BestSellingBook.com.In this episode, you'll learn:How the world of self-publishing has changed over the last decadeWhat determines 'bestseller' status?How often do Amazon book rankings update?The importance in understanding an author's 'why'Skills required to be an angel writerDo you need to have an existing audience to become a bestseller?How the angel writing process worksBook promotion tactics to avoidReferenced in this episode:[Book]
#618 What To Look For When Selecting a Web Design Agency with Ross Davies, Managing Director of Strafe Creative
In today's episode we're joined by, Ross Davies, Co-Founder and Managing Director of Strafe Creative.Ross joins us to discuss everything you need to consider when selecting a web design agency.In this episode, you'll learn:The importance of experimentation in a web design agencyWhat are the key differences between a design agency and a development agency?Where to find a credible design agencyIs the location of a design agency important?Quality signals to look out for when reviewing a design agen
#617 Behind The Scenes of The SiteVisibility Internet Marketing Podcast
In today's episode we're joined by, well, nobody. Scott goes solo to share a behind the scenes look at how the Internet Marketing Podcast is produced, his experience of hosting the Internet Marketing Podcast and advice on podcast hosting and production for other podcasters or those that are thinking about producing interview based podcasts. In this episode, Scott covers:Do we need a new jingle?Who makes a great guest for the Internet Marketing Podcast?How do we make our podcast booking process a
#616 How To Apply The 80/20 Rule To Google Ads Management w/ Sam Watt, CEO of Watt Advertising
In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising.In this episode we discuss:The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt AdvertisingHow Sam applied the 80/20 rule to his learning of Google AdsWhat makes an ideal paid media client for a mark
#615 How To Craft The Perfect Customer Retention Strategy w/ Shep Hyken, CAO of Shepard Presentations
In this episode we're joined by speaker, author and CAO of Shepard Presentations, Shep Hyken.Shep has spent 40 years in the field of customer service and in this episode we explore some of the key themes from his most recent book release 'I'll Be Back: How to Get Customers to Come Back Again & Again'. In this episode we discuss:The importance of dedicating resource to analysing customer behaviourThe loyalty question that all businesses should ask themselvesThe important distinction between repe
#614 How to Scale at Speed with Felix Velarde, Co-Founder of The 2Y3X Programme
In this episode we're joined by Felix Velarde, Co-Founder of The 2Y3X Programme and author of the recently published book, 'Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team'.In this episode we discuss:How do you find the ideal pace when growing a business?Why knowing and sharing your core values is critical to scalabilityWhy should you be conscious of not throwing too many change grenades?What motivates a superstar team?What happened when Felix gave staff at a p
#613 How To Defend Yourself Against Marketing Failures with Dave Bunce & Matt Thompson from Morphio
In this episode we're joined by Morphio's CEO, Dave Bunce and EMEA Market Lead, Matt Thompson. Morphio is an AI-driven marketing insights platform, built by digital marketers for digital marketers. I've (Scott) been using Morphio for a few months and it's starting to become a mainstay of my personal tech stack. The intuitive design, peace-of-mind functionality and predictive analytics are making paid media management a joy and so it made sense to find out exactly what's happening behind the scen
#612 Simple Ways To Get Started with Business Automation w/ Daniel Cooper, Managing Director at Lolly Co
In this episode we're joined by business process and automation consultant, Daniel Cooper. Daniel is the Managing Director of Lolly Co and author of the upcoming book, 'Upgrade: The Lightning Fast Path to Productivity and Automation in Business'.In this episode we discuss:How Daniel automated 60% of his previous job (and eventually left to launch Lolly Co!)What you should do before you try and automate anything in your businessEntry-level automation software recommendationsHow can SME's get star
#611 A Strategic Approach To Influencer Marketing w/ Influencer Marketing Consultant, Gordon Glenister
In this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'.In this episode we discuss:Is greater regulation needed in the field of influencer marketing?Did influencer marketing exist 100 years ago?What is influencer marketing strategy?What are the components that should feature in an influencer marketing st
#610 SEO Best Practices for WooCommerce Websites in 2021 with SiteVisibility's Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie
In this episode we're joined by our Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie, to discuss SEO Best Practice for WooCommerce websites.David has over a decade of specialist WordPress and WooCommerce experience, having formerly been the Director of UK-based WordPress agency, Pragmatic, before their merger with Angry Creative in 2020.As for Marcos, he's a veteran of this podcast and has worked on the optimisation of countless WordPress and W
#609 Lessons in Ueber-Branding with Branding Specialists, JP Kuehlwein & Wolfgang Schaefer
In this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).In this episode we discuss:How JP and Wolfgang found their shared fas
#608 Delivering Effective and Efficient Presentations with James Ontra, CEO of Shufflrr
In this episode we're joined by James Ontra, CEO of Shufflrr. James joins us to discuss how to deliver effective and efficient presentations.In this episode we discuss:How a less is more approach to presentations can help you make more emotional connectionsHow a meeting with Coca-Cola triggered James to double-down in the field of presentation managementWhat is presentation strategy?The evolution of conversational presentationsAre memorable presentations getting shorter? Referenced in this episo
#607 How To Be Truly Customer-First with Martin Newman, Founder of The Customer First Group
In today's episode we're joined by Martin Newman, Founder of The Customer First Group.Martin is a consumer champion and author of the book, 'The Power of Customer Experience'. With extensive experience in the world of customer centricity, he joins us to share his best advice and examples of how companies can commit to delivering truly best-in-class customer experiences.In this episode we discuss:Martin's early lessons in customer service from working in his father's opticians in GlasgowHow 'cost
#606 Sponsored Episode: Hidden Ways That HR Can Help You Grow Your Business
In today's episode we're joined by Jordi Romero, CEO & Founder of Factorial HR. Jordi joins us to discuss the diversity of ways in which HR can help you to grow your business and how Factorial's software helps businesses make their HR processes more efficient and enjoyable. In this episode we discuss:How Jordi's early experiences as an employee in non-data led cultures drove the vision for what Factorial would later becomeThe steps Jordi and his co-founders took to create the first Factorial MVP
#605 Turning Your Internal Communication from Chaos to Calm w/ Jenni Field, Founder of Redefining Communications
In today's episode we're joined by communications specialist Jenni Field. Jenni has extensive experience in business communications and recently authored the book 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement'. Jenni shares with us the common symptoms of businesses that are suffering from deep-rooted communication issues and how we should go about trying to solve them. In this episode we discuss: What led to Jenni dedicating her f
#604 Using VAs to Scale Your Business with Robert Nickell, Founder of Rocket Station
In today's episode we're joined by Robert Nickell, Founder of Rocket Station. Robert joins us to explain how businesses can scale their offerings using entirely virtual teams.In this episode we discuss:Robert's early learnings from virtual staffing in the real estate sectorHow access to remote workers and virtual assistants has evolved over the last decadeExamples of businesses that Rocket Station has helped to grow using VAsIndustries that lend themselves more naturally to the use of VAs for sc
#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey
In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.In this episode we discuss:Have the principles for gleaning customer insight changed over the last 20 years?What makes an insight insightful?The 5 sources of data you need for meaningful marketing analysisWhat's the #1 obstacle that prevents customer insight from being gleaned?Why monthly or quarterly mark
#602 Moving Beyond Disadvantage with Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready
This episode is a little different from the topics we usually cover on the Internet Marketing Podcast as we're joined by Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready.SiteVisibility partnered with Career Ready back in 2018 to support them with the management of their Google Ads grant. We've witnessed first-hand the principles that Tokunbo has instilled in Career Ready since joining as CEO in early 2020 and in this episode he shares with us Career Ready's ambitions to give more you
#601 How to Capitalise on Near-Future Paid Advertising Trends with Mike Rhodes, CEO of WebSavvy
In this episode we're joined by Mike Rhodes, CEO of WeSavvy and AgencySavvy. Mike is the co-author of 'The Ultimate Guide to Google Ads' and joins us to discuss some key trends that made it into the recent 6th edition of the book, in particular, Google's adoption of AI driven smart features.In this episode we discuss:Is there a gap in marketing sophistication in Australia vs the rest of the world?How Mikes's approach to identifying trends and topics has changed during the pandemicHow Mike priori
#600 Laugh Your Way To The Bank with Joseph Wilkins, Founder of FunnySalesVideos.com
In today's episode we're joined by Joseph Wilkins, Founder of FunnySalesVideos.com to discuss... well, funny sales videos! Joseph had a long career in creating traditional infomercials before doubling-down on the creation of funny videos. He shares with us this story and the techniques he uses to produce funny sales videos that are seen by millions of users each year.In this episode we discuss: How Joseph applied his direct response marketing experience to pivot into creating funny sales videosH
#599 Core Web Vitals Simplified with Marcos Álvarez Martín, Senior SEO Analyst at SiteVisibility
In this episode we're joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss the upcoming Google's Core Web Vitals update.**UPDATE**Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-details-page-experience.In this episode we discuss:What is the Core Web Vitals update and how does it diff
#598 Sponsored Episode: The Importance of Having a Single Source of Truth with Iris Shoor, CEO of Oribi
Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code. Oribi helps thousands of companies to:Know exactly how each marketing activity and channel contributes to salesOptimize their funnelView all their key metrics, trends, and marketing budgets in one dashboardAnalyze and optimize paid campaignsCredit every single marketing activity, from paid campaigns to newsletters and c
#597 The Production Studio In Your Pocket with Smartphone Video Marketing Advocate, Daryl Cygler
In this episode we're joined by Smartphone Video Marketer, Daryl Cygler. Daryl is a Marketing Director at fuel equipment specialists, FES Tanks but a passion and curiosity for video led Daryl to the creation of the Smartphone Video Marketing Group where he helps SMEs get to grips will all aspects of smartphone video production. In this episode we discuss:How mobile journalism inspired Daryl to become a smartphone video marketing advocateThe key lessons Daryl has taken from mobile journalists and
#596 Partner Episode: A Business Investment Breakdown with Asher Ismail, Co-Founder of Uncapped
In this episode we're joined by Asher Ismail, Co-Founder of Uncapped. Uncapped offer an alternative take on capital, helping to provide growing businesses with fast and flexible funding for marketing, inventory or hiring.In this episode we discuss:Asher's experiences in startups and as an entrepreneur and how that led to the idea of UncappedUncapped's mission to provide an alternative fundraising option for growing businessesThe Pros and Cons of fundraising options for growing businesses and how
#595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks
Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles. In this episode we discuss: What happens in the intersection of product and marketing at FreshBooksExamples of marketing that's built-in to productsWhat SaaS product marketers can learn from the gaming sectorWhat can marketing teams learn from product teams and vice versaWhen to t
#594 How To Build Effective Social Media Teams with Xenia Muntean, CEO of Planable
In this episode, we're joined by Xenia Muntean, CEO of Planable. Planable is a social media SaaS platform designed to make social media collaboration fun and seamless. With unique insight into the trends that make social media teams successful, Xenia shares her advice on how to build effective social media teams. In this episode we discuss:Characteristics of successful social media teamsHow the social media marketer role has developed over time Obstacles that can stifle social media creativityT
#593 The Reality of Word-of-Mouth Marketing with Brenna Loury, Head of Marketing at Doist
Organisation and productivity app Todoist has grown from 5 million users to 25+ million users over the last ~6 years, all without spending a penny on paid advertising. Brenna Loury, Head of Marketing at parent company Doist, has been on this journey with Doist since 2012 and joins us to share some of her key insights into Doist's success and provides insight into what really happens behind the scenes to create word-of-mouth marketing. In this episode we discuss:Todoist's growth story, notably ke
#592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of Optmyzr
In this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs. In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning an
#591 Understanding the 'Why' Behind User Behaviour with Michael Loban, Chief Growth Officer at InfoTrust
In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it!In this episode we discuss:Why storytelling skills are key in turning insights into actionsCommon pitfalls to avoid when trying to understand user behaviourQuestions to ask yourself before investing in analytics softwareHow to build your storytelling narrativeHow using influence quadrants can help you to understand
#590 How to Accelerate Organic Performance Using SEO Automation with Nitin Manchanda, Founder of Botpresso
In this week's episode, we're joined Nitin Manchanda, Founder of Botpresso. Nitin has helped companies including Trivago, Flipkart and Omio grow through organic search and today he joins us to share his advice on how to accelerate organic growth with the help of SEO automation tools and processes. In this episode we discuss: How SEO automation has developed over the last decadeHow AI and ML can be used to help scale content productionSoftware and services to help you get started with SEO automa
#589 What is Challenger Brand Thinking? with Paul Spirou, Managing Director of Ape Creative
*Note: Apologies for the audio quality in this episode. We've tried to edit as much as the static/interference as possible and decided to publish the podcast because even though it's below our usual audio quality, there's a lot of great advice and insight here from Paul at Ape Creative that we thought was still useful.In today's episode we're joined by Paul Spirou, Managing Director of Ape Creative, a brand design agency working with food and drink businesses creating branding, packaging, digita
#588 Successful Remote Selling Tips with Jeroen Corthout, Co-Founder of Salesflare
In this week's episode we're joined by Jeroen Corthout, Co-Founder of Salesflare.The pandemic has had a dramatic impact on how salespeople generate leads, build connections and close deals. Jeroen is right at the centre of that and with Salesflare, his mission is to make salespeople's workflows as efficient and enjoyable as possible.In this episode we discuss:Salesflare's mission and who their product is a good fit forThe #1 difficulty for salespeople in respect to CRMsHow salespeople can use th
#587 How To Master LinkedIn in 2021 with Viveka von Rosen, Chief Visibility Officer at Vengreso
In today's episode we're joined by Viveka von Rosen, Co-Founder and Chief Visibility Officer at Vengreso. Viveka is an internationally recognised expert in the world of LinkedIn, having authored the book 'LinkedIn Marketing: An Hour a Day' back in 2012 and continuing to deliver a wealth of LinkedIn education via her courses on LinkedIn Learning and her work with Vengreso. In this episode we discuss:Viveka's LinkedIn routine and her tips on creating routines How many LinkedIn connections is opt
#586 How To Build Your Own Netflix with PJ Taei, Founder of Uscreen
In today's episode we're joined by PJ Taei, Founder of Uscreen.Uscreen is a VOD platform that allows creators and brands to launch their own channels, monetise their audience and distribute their content through the world's major app platforms.In this episode we discuss:The growth in creators launching their own channels and networksHow the pandemic has impacted monetisation of VOD contentIndustries seeing increased VOD adoptionHow VOD platforms like Uscreen compare to single-channel ownership,
#585 How To Monetize Your Live Streamed Content with Steve Munachen, Head of Global Marketing at Push Live
In today's episode we're joined by Steve Munachen, Head of Global Marketing at Push Live.Today we explore the growing possibilities in live streaming, including how Push Live are making cross-platform and cross-channel live streaming possible, the revenue-generating opportunities that exist today in live streaming and those that may start to surface in the near future.In this episode we discuss:How the pandemic has accelerated experimentation within live streamingNew capabilities in cross-platfo
#584 Communicating with Authenticity with Christine Michel Carter, The #1 Global Voice for Working Moms
In this week's episode, we're joined by Global Marketing Strategist, Christine Michel Carter.Christine is a Senior Contributor to Forbes, author of the books 'Mom AF' and 'Can Mommy Go To Work?', speaker and the #1 Global Voice for Working Moms.In this episode we discuss:How Christine commits to authenticity in her writing and how writers, journalists and marketers can tooUsing feedback from your audience and vulnerability in your writing to improve your communicationThe best way to approach and
#583 Engaging Customers in a Virtual World with Frankie Spires and Ferry Hunt, Co-Founders of See Your City
In today's episode we're pleased to be joined by one of our clients, See Your City.See Your City are on a mission to bring the world together through unconventional localised tour experiences hosted by each city's most intriguing advocates.Co-Founders Frankie Spires and Ferry Hunt join us to to describe how the pandemic has impacted the walking tours arm of their business and how this accelerated the development and successful launch of their virtual tours.In this episode we discuss:See Your Cit
#582 The Role of Humour in Leadership & Creativity with Kirsty Hulse, Founder of Roar Training
Today we're joined by Kirsty Hulse, Founder of Roar Training. Kirsty is a former marketer, a speaker, an author and a stand-up comedian. She brings to the Internet Marketing Podcast a unique perspective on how business can incorporate humour to improve leadership, communication and creativity.In this episode we discuss:What we can learn from comedians about brevity in communicationScenarios where humour can help you deliver important messagesWhat 'stacking' is and how it can impact communication
#581 Essential B2B Website Conversion Techniques with Alex Price, Founder of 93Digital
Happy Holidays everyone! In this episode, Alex Price, Founder of 93Digital, joins us to discuss conversion insights, techniques and considerations when building B2B websites.In this episode we discuss:How and why Alex ended up working in the niche space of B2B WordPress design and developmentHow Alex manages the balance of creativity and commercial balance within his design and development teamsHow setting client expectations on how to give feedback can improve end resultsThe major differences b
#580 Can Coaches Can Help To Grow Your Business? with David Wood, High Performance Coach and Founder of Focus.CEO
Note: Apologises for the audio quality in this episode, I hit a few technical problems prior to recording and so we had to switch to using Zoom for this particular episode recording. Zoom's not ideal for optimal audio for podcasts, but I think this episode still came out well and David touched on many fascinating insights from the world of high performance coaching.In this episode we discuss:David's experience and lessons in transforming into the career of coachingDavid's recommendations on find
#579 Applications of AI in Marketing with Kasia Borowska, Managing Director of Brainpool AI
In this week's episode, we're joined by Kasia Borowska, Managing Director at Brainpool AI.Brainpool is an artificial intelligence consultancy specialising in developing bespoke AI solutions for business.They use their researchers creating cutting-edge AI algorithms and to develop and implement bespoke AI solutions for businesses.Kasia comes from a background that includes mathematics, cognitive science and marketing and joins us today to discuss applications of AI in marketing.In this episode we
#578 How To Create and Market Best-Selling Online Courses with Tom Libelt, Founder of We Market Online Courses
Today we're joined by Tom Libelt, Founder of We Market Online Courses and host of the podcast Smart Brand Marketing.In today's episode we discuss:The marketing limitations of online course platformTom's recommended software for building your own landing page and checkout processesWhy you might need to give some thought to launching your course on UdemyAd copy principles that work best when marketing online coursesEvergreen trends and principles to follow in the world of online coursesCONNECT WIT
#577 Boosting User Engagement with No-Code Interactive Content with Saksham Sharda, Creative Director at Outgrow.co
Today we're joined by Saksham Sharda, Creative Director at Outgrow.co.In today's episode we discuss:What no-code means and what has triggered the rise in the no-code communityHow Buzzfeed built their brand through interactive quizzesThe perfect number of questions to ask in an online quizWhy quizzes capture our attention in the age of misinformationCONNECT WITH SAKSHAM/OUTGROW.CO:https://outgrow.co/https://www.linkedin.com/in/saksham-sharda-outgrowco/https://twitter.com/outgrowcohttps://www.face
#576 Simplifying Your Marketing For Faster Growth with Kevin Urrutia, Co-Founder and CEO of Voy Media
Today we're joined by Kevin Urrutia, Co-Founder and CEO of Voy Media to discuss how you can simplify your marketing for faster growth. In today's episode we discuss:Lessons from Kevin's transition as a developer in Silicon Valley to becoming an entrepreneur in New YorkHow keyword research can help you understand product demand (and how Kevin took advantage of this to build his home cleaning company, Maid Sailors)Resources that can help you stay on top of the latest business and marketing trendsK
#575 Uncovering Hidden Revenue in Your Email Lists with Emily McGuire, Owner of Flourish & Grit
Ever wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you.Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit.In today's episode we discuss:Beneficial skills for the modern email marketerThe right (and wrong) ways to take advantage of personalisationSubject line techniques that drive open rates
#574 How To Improve Your Confidence with Pricing with Janene Liston, a.k.a The Pricing Lady
This week we welcome to the podcast Janene Liston, a.k.a The Pricing Lady. Janene discovered her passion for pricing after an early career that saw her as an engineer, before venturing into marketing and product management.Since 2014 Janene has been working independently as 'The Pricing Lady', supporting small business in Europe become more confident in their pricing.In this episode she shares some of her most important pricing lessons with our listeners.In today's episode we discuss:Why price i
#573 Lessons in Marketing from the Gambling Sector with Fintan Costello, Managing Director of BonusFinder.com
I had no idea before this episode that 'egaming' used to be the name that PR departments gave to 'gambling'. How things have changed! Or have they...In my experience, the gambling world has often felt isolated from the rest of the marketing industry. I've never really been too sure why that is. Maybe it has something to do with legacy and lifestyle associated with gambling? Perhaps it simply has something to do with geography and the tax havens from which several gambling companies operate? Coul
#572 How To Stop Yourself from Getting Hacked at Home with Dr Eric Cole, CEO of Secure Anchor and World-Renowned Cybersecurity Expert
I have no idea what people know about me and what people don't. I've pretty much giving up caring about most aspects of my privacy because it largely feels outside of my control. Perhaps this is laziness, perhaps this is acceptance, perhaps this is freedom. I really am not sure. I remember hearing, I think it was from John McAfee, that I should expect that at any given time there are at least 5 people watching me through the camera in my phone. I heard this maybe 5 years ago and so I assume at t
#571 How To Create and Publish Survey-Based Research with Michele Linn, Co-Founder and Head of Strategy at Mantis Research
How do you know the right questions to ask to get the best survey responses?What's an ideal sample size for collecting survey data?How do you ensure the data you're collecting from surveys is credible?Surveys can be one of the best ways to identify thoughts, feelings, trends and topics that are critical to our business and marketing efforts. There are, however, many pitfalls in the process that can prevent you from gleaning useful and actionable insight from survey data.We must proceed with care
#570 How To Create a Killer Content Brief with Lilach Bullock
In today's episode, we're joined by Lilach Bullock, blogger, content marketing expert and speaker. Lilach has extensive experience in all aspects of content production and copywriting and probably cast her eyes over hundreds or thousands of content briefs during her career. This makes her the perfect person to join us in discussing the topic of 'How To Create a Killer Content Brief'.In today's episode we discuss:Practical tips for creating robust content briefsThe importance of having a defined
#569 How To Get Started with Brand Affinity Marketing: Interview with Rachel Pearson, Digital Marketing Manager at SiteVisibility
This episode is not sponsored by Wistia.... but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinity marketing.I'd heard the phrase 'brand affinity marketing' sneak more frequently into Rachel's vocabulary and as it's something I've not stumbled upon before, I figured the best place to learn about the topic was right here on our podcast with you al
#568 How to Make Your SEO Marketing Budget Go Further with Matthew Woodward
Right now, marketing budgets are being heavily scrutinised. Probably more than ever.Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs?Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn't be cutting marketing budgets at this time.In addition to sharing his rationale, Matthew also shares plenty of
#567 The Pros & Cons of Shopify for SMEs with Paul Rogers, Founder of Vervaunt
In this week’s episode, we’re joined by Paul Rogers, Founder of Vervaunt, to discuss the Pros and Cons of Shopify for SMEs (plus lots of bonus tips and advice from Paul on the ever-changing world of eCommerce and re-platforming!)In this episode we discuss:Considerations businesses need to make when re-platforming, particularly when moving to Shopify from another platformHow Shopify developed into the world's leading eCommerce platformThe Pros and Cons of Shopify for SMEsThird-party Shopify integ
#566 How To Optimise Your Google Shopping Feed in 2020 with Rob Watson, Founder of Freewheeling
In this week's episode, we're joined by Rob Watson of Freewheeling to discuss the big changes in Google Shopping that are being rolled out in 2020.In this episode we discuss:Google Shopping feed changes coming into place this year and what it means for advertisersHow to take advantage of this new free offering from GoogleWhy Google are making these changesThe most important elements to optimise within Google Shopping FeedsCONNECT WITH ROB / FREEWHEELINGhttps://www.linkedin.com/in/robpwatson/rob@
#565 eCommerce Features and Functions that Users Find Irresistible: Interview with Luke Carthy
It's fascinating how fast user behaviour changes in eCommerce. The hottest new eCommerce idea can rapidly develop from being a 'nice-to-have' feature that differentiates you from competitors, to the standard that all customers expect. Over the last decade we've seen the growth of mobile commerce, a host of new delivery options, hundreds of new payment options and a new worlds born through virtual and augmented reality.eCommerce consultant Luke Carthy spends a lot of his time analysing the world
#564 Surfacing Your Brand’s Story: Interview with Melanie Deziel
l love copywriting. I love storytelling. There's nothing better in marketing than the wondrous moments where an individual or a company can turn their ambition, mission or vision into messaging that immediately helps you understand their story.I also know that it can be a really complex process. For some, the process of turning their goals into stories is natural and joyful and for others it's a painstaking source of frustration. There are also grey areas, such large corporations bursting with s
#563 Post COVID-19 Business Planning with Carl Fillery of EMC Consultants
It's really challenging right now to be thinking about the future. What's beyond COVID-19 for our friends, family, our economy and our businesses?How can we start preparing for the unknown when there's so much uncertainty and when there's so much happening RIGHT NOW? We're having to plan and adapt simultaneously at a faster pace that perhaps ever before.Fortunately, there are people like Carl Fillery in the world to guide us. Carl is a partner at EMC Management Consultants and he joins us in thi
#562 How Search Demand Has Changed in 2020: Interview with Sophie Moule
THIS IS A SPONSORED EPISODE IN COLLABORATION WITH PI DATAMETRICS: https://www.pi-datametrics.com/In today's episode we're joined by Sophie Moule, Head of Marketing at Pi Datametrics.Sophie joins us to share a wealth of key insights from Pi Datametrics' report 'How Search Demand Has Changed in 2020'. You don't need the report to follow along during the episode, but if you do fancy following along and want access to the full, free 72-page report, you can download it here: https://www.pi-datametric
#561 What Gen Z Wants from Your Brand with Cat Agostinho and Jay Richards, Co-Founders of Imagen
I don't know a whole lot about Gen Z. Sometimes I think perhaps I do, and then I see something trending on social media that I don't recognise and I'm reminded that I'm just a millennial who knows nothing.For longevity in business, you have to evolve. You have to understand what's meaningful to the next generation.That's why I needed to speak to Jay & Cat.Jay & Cat crowdsource insights from a network of Gen Z consultants to help inform the future of businesses like the NFL, Stella McCartney and
#560 Managing The Most Successful Migration in Dunelm's History: With Jamie Watson and Marcos Alvarez Martin
We've covered several aspects of migration historically on our podcast, but never from the perspective of one of our clients.This is why I'm so pleased that in today's episode we're able to bring you the thoughts of Jamie Watson, SEO Marketing Manager at Dunelm. Jamie is joined by our Senior SEO Analyst from SiteVisibility, Marcos Alvarez Martin.When Dunelm first partnered with us, they weren't far removed from having suffered the results of a poor migration. Jamie touches on this at the beginni
#559 How To Generate More Leads on LinkedIn Using 'The Rainmaker System' with Matt Clark, Chief Igniter at The Virtual Edge
When I read about Matt Clark's 'Rainmaker' system, I was both curious and pessimistic in equal measure. I'm already familiar with the book, 'How To Become a Rainmaker' and thought that there might be some connection between the lessons in the book and what Matt is teaching.Though I was to find there is no direct link between the book from Jeffrey Fox and Matt Clark's coaching system, they both do have one thing in common - they're designed to help businesses generate leads!Matt's system with The
#558 How To Stay in Love with Content Marketing: Interview with Joe Pulizzi
Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half.The same can be said for today's guest, Joe Pulizzi, in respect to content marketing.Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase 'content marketing'. He spent 11 years at Content Marketing Insti
#557 How To Improve Your Content's Linkability: Interview with Alex Tachalova
It's been a while since we discussed link building on the podcast and so we thought Alex Tachalova, who specialises in link building and online PR, would be the perfect guest to discuss the topic.Alex is the Founder of Digital Olympus, an agency that specialises in relationship-based link building and they are also the hosts of a hugely popular European marketing conference.In today's episode we explore:Alex's position on paying for linksOverlooked prerequisites of great link buildingWhat you ca
#556 Common Obstacles in Podcasting & How To Overcome Them: Interview with James Mulvany
Podcasting is going through another boom right now, and right at the centre of that boom is James Mulvany, Founder of one of the world's leading podcast hosts, podcast.co, and serial podcaster.James has spent a life in audio that has included him launching Radio.co (for creating online radio stations), Podcast.co (podcast hosting and production) and most recently, MatchMaker.fm (connecting podcast hosts with guests and vice versa).This appearance from James was part of his '30 podcasts in 30 day
#555 Inside the Mind of a Remote SEO Analyst: Interview with Marcos Alvarez Martin
A few episodes ago we mentioned that we have a goal with our podcast of bringing your more insider tips and advice from our team at SiteVisibility and today, we're pleased to be able to do just that.Our guest today is Marcos Alvarez Martin, Senior SEO Analyst here at SiteVisibility as well as BrightonSEO trainer.Marcos has worked at SiteVisibility for over 4 years but just over a year ago he made a permanent move back to Tenerife and now works with us as a fully remote employee.The circumstances
554 Tips for Building Your Brand with Olaf Gueldner from Goodwood
On this week's episode of the Internet Marketing Podcast, Andy is joined by Olaf Gueldner, CMO at Goodwood, the world’s leading sporting estate situated in West Sussex, to discuss his tips for how you can build your brand.On the show you'll learn:How to shift focus from a physical operator to become a digital media giant?The lessons learnt from bringing services in-houseWhy your audience is King, but content is everythingWhy it's so important to for businesses to understand their audience Why me
553 Lockdown Communications for Leisure Destinations: Interview With Flo Powell from Midnight Communications
On today's episode of the Internet Marketing Podcast, Andy is joined by Flo Powell, Managing Director at Midnight Communications, to talk about the leisure industry during lockdown as well as their recent website migration for Arundel Castle.On the show you'll learn:Why leisure destinations or attractions should be continuing the conversation with their customers during lockdownWhy they need to be engaging with new customers at this timeSome of the lessons that other businesses can learn from Ar
#552 Tips for a Healthy Remote Team: Interview with Fernando Angulo, Head of Communications at SEMRush
In this week’s episode we’re joined by Fernando Angulo, Head of Communications at SEMRush. Fernando joins us to share his best tips on how to keep a remote team happy, healthy and productive. You’ll learn: · The importance of discipline in remote workers staying organised· How introducing a home schedule with your family/housemates can help you be more comfortable when working from home· Why email marketing is particularly effective right now· Software that can help improve
#551 The Journey of SparkToro: Interview with Rand Fishkin
Rand Fishkin has contributed an unfathomable amount to the marketing industry. He is a pioneer when it comes to marketing knowledge-share, product development and leadership....and in today's episode, I got to spend an hour one-on-one with him! As you'll hear, I used every last second of his time (sorry, Rand!)When I first was introduced to the practice of SEO around a decade ago, Rand was one of the first names I stumbled upon. His Whiteboard Friday sessions and 'Beginner's Guide to SEO' quickl
#550 Our Journey & Lessons Through COVID-19 (So Far!): Interview with Jason Woodford, CEO of SiteVisibility
Hello everyone, Scott Colenutt here. I'm your new host of the Internet Marketing Podcast! I'm delighted to be a part of this podcast's history and I'm excited in getting to know more about our audience, while continuing to explore some of the best minds in marketing for their insider tips and advice.Andy White has been an AMAZING host for a very long time, but we're planning on making some changes to the podcast, including:Ensuring we're giving you direct access to the most interesting personali
#549 Applying User-Centered Design to Digital Marketing Activities: Interview with Becca Babajee-Pycroft of Box UK
This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:The first steps marketers can take to a user-centred approachWhy user journey mapping should be completed before you start marketingThe importance in one to one feedback in the user testing processYou can connect with Becca and Box UK via the following:https://www.linkedin.com/in/beccabp/https:
#548 Lifecycle Marketing Through Programmatic: An Interview with Luke Westland from Crimtan
In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland.Luke shares his thoughts and advice on:What lifecycle marketing is and how it's evolved through programmaticWhy marketers shouldn't worry about losing their jobs to programmatic advertisingThe specific programmatic formats used by Crimtan to drive conversionsYou can connect with Luke via Crimtan at:https://www.crimtan.com/https://twitter.com/Crimtanhttps://www.linkedin.com/com
#547 How To Communicate During a Crisis: An Interview with Chris Hatherall from Midnight Communications
In this week’s episode of the Internet Marketing Podcast we are joined by Senior Media Consultant of Midnight Communications, Chris Hatherall.Chris shares with us his top tips on how we can more effectively communicate during a crisis, including thoughts on:How social media may be forcing politicians to communicate in new waysThe best way to handle questions that you can't answerThe role on empathy in effective communicationHow more frequent communication could help to increase your audience eng
#546 How To Make Your Website User-Friendly: An Interview with Jeremy Knauff of Spartan Media
In this week's episode of the Internet Marketing Podcast we are joined by CEO of Spartan Media, Jeremy Knauff.Jeremy breaks down how to approach website friendly, with reminders and tips on:Why we need to de-prioritise our own assumptions on website friendlinessHow user testing is fundamental to the process of making your website user friendlyHow website speed directly impacts your bottom lineThe role of video in attracting the right customersWhy companies that focus on multi-channel marketing w
#545 Social Media Strategy Tips for 2020: Interview with Carlos Gil
On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller & owner of Gil Media to talk about social media marketing and how you can make it work for you in 2020. On the show you'll learn:How you can stand out in the sea of contentWhy Carlos believes influencer marketing is lazy, inauthentic and in some cases, ineffectiveWhy you should consider leveraging your customers instead of influence
#544 How To Engage With Your Customers In 2020: Interview With Fredrik Ronnlund
On today's episode of the Internet Marketing Podcast, Andy is joined by Fredrik Ronnlund, Chief Operating Officer and Chairman at Leadoo Marketing Technologies to talk about how to engage with your customers in 2020. On the show you'll learn:Why one to one marketing is important for increasing your leads in 2020Why content marketing isn't dead but why you need to be engaging with your customersWhy it's important to help your customers and solve their problems within your marketingWhat eCommerce
#543 How to Grow Your YouTube Subscribers: Interview with Brian Dean
On this weeks episode of the Internet Marketing Podcast, Andy is joined by Brian Dean, Founder at Backlinko to discuss different ways in which you can grow your YouTube subscribers. On the show you'll learn: Why your branding and positioning on YouTube can help you to stand outBrian's tips for making the most out of your video introsHow you can optimise your YouTube videos for SEOWhy it's important to look for keywords with low competition and try to optimise for those How you can get more subsc
#542 5 Ways to Squeeze Every Drop of ROI Out of Your Site Content: Interview with Heather Lloyd-Martin
On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content. The show has a whole lead of content marketing tips you can put into place right now. You'll learn: Why getting the most out of your content is so important right nowHow you can let Google bring leads to youHow content marketing a
#541 Everything You Need To Know About Brand SERPs: Interview with Jason Barnard
On today's episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, the brand SERP guy at Kalicube to discuss everything you need to know about brand SERPs and how you can take control of your own brand. On the show you'll learn: Why 2020 is the year of the brand SERPWhy Google is your new business card and what that means for you How you can influence your brand search engine page results and make it positive, accurate and convincingHow you can shape the anatomy of the SERPs
#540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli Schwartz
On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO. On the show you'll learn: Why your product should come first and your content should come secondWhy you shouldn't fear Google Algorithm updates Why you should consider NOT using keyword researchHow Zillow's product market fit approach led them to success How Google will r
#539 Using Google Tag Manager for Schema: Interview with Paul Lovell
On today's episode of the Internet Marketing Podcast, Andy is joined by Paul Lovell, International SEO Consultant and Founder at Always Evolving SEO to talk about Schema and how you can use it via Google Tag Manager. On the show you'll learn:How you can use Schema without the need for developersHow you can use Product Schema via Google Tag ManagerPaul's top tip when it comes to testing schema within GTMOther useful Google Tag Manager functionalitiesPlus, Paul provides his top tip for the audienc
#538 How To Use Data To Acquire New Business Online: Interview with Adam Lundquist
On today's episode of the Internet Marketing Podcast, Andy is joined by Adam Lundquist, founder at Nerds do it Better to talk about how you can use data to help you acquire new business online. On the show you'll learn: Why you should be optimising towards digital marketing based conversion goals rather then profit based business goalsWhy you need to concentrate on your landing pages and sales processes rather than just adsWhy changing your offer can be the best conversion tests that you can run
#537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel
On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020. On the show you’ll learn:What Schema Markup is and why it’s importantHow Schema is evolving and acceleratingHow marketers are using Schema todayHow to know what to optimise when it comes to SchemaWhere Martha sees Schema Markup heading in the futurePlus, Martha provides her top tip/key takeaway for th
#536 Advertising, Automation & Smart Shopping: Interview with Kirk Williams
On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data. On the show you'll learn: The current state of advertising automation Some of the limitations with automation and attributionWhy digital advertising isn't the dot com bubbleWhy the marketing funnel isn't dead Why smart shopping is a black hole when it comes to data and rep
#535 Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding: Interview with Rob Watson
On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding. On the show you'll learn: How Google smart bidding has improved so much over the last few years, and why it will keep on improvingThe results that Rob has seen from recent tests from 3 different clientsRob's 3 steps for achieving smart bidding success Plus, Rob provides his top t
#534 How To Digitise Word Of Mouth Using Consumer Generated Content & Community Marketing
On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.On the show you'll learn: What earned media and consumer generated content isThe difference between 1st party content and 3rd party contentThe benefits of consumer generated content Why consumers are becoming sceptical about influencer marketing How community mark
#533 The Importance of Digital Marketing Automation in 2020: Interview with Daniel Cooper
On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Cooper, Founder at Lolly.co to talk about automation and it's importance in digital marketing in 2020. On the show you'll learn: How you can link your automation tools together through API'sWhy you should consider using IFTTT Why data is extremely important when it comes to automation and PR Why quality matters when it comes to SEO Why one link from a high quality site is much better than 100 links from smaller sitesT
#532 4 Key Tips to Making Any Video Perform Better: Interview with Rick Cesari
On today's episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant & Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better. On the show you'll learn: What direct response videos areThe main types of video used in promotion and marketing How Dale Carnegie's formula for giving a speech in his book, How to Win Friends and Influence People, can help with your video marketingThe main k
#531 The Social Media Landscape in 2020: Interview with Lachlan Kirkwood
On today's episode of the Internet Marketing Podcast, Andy is joined by Lachlan Kirkwood, digital marketing specialist, content creator and founder of clickthroughDM to talk about the digital marketing landscape in 2020.On the show you'll learn: A summary of some of the key changes & trends we’ve seen across the digital marketing landscape in 2019Lachlan's Predictions for the landscape in 2020 including platforms, strategies, regulationsWhy the rise of TickTok should be in your 2020 plans Why di
#530 How To Grow Any Business Through SEO: Interview with Steve Wiideman
On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Wiideman, Senior Search Strategist at Wiideman Consulting Group to talk about how you can grow any business through SEO. On the show you'll learn:How to do keyword research in 2020How to optimise content the right wayHow to build links from authority sitesHow to get higher rankings with advanced strategies and resourcesPlus, Steve provides his top tip/key takeaway for the audience.If you'd like to connect with Steve, y
#529 Easy Ways To Start Experimenting With Agile Marketing: Interview with Andrea Fryrear
On today' episode of the Internet Marketing Podcast, Andy is joined by Andrea Fryrear, Agile marketing coach and co-founder of AgileSherpas to talk about how you can get started and experiment with Agile Marketing. On the show you'll learn:The state of Agile Marketing todayHow Andrea first encountered Agile Marketing and started to adopt itWhat Scrum is and how it works How Kanban boards can help with productivity Some simple tips for how you can get started experimenting with Agile MarketingSom
#528 How to Grow Your Amazon Marketplace Sales with Kiri Masters
On today's episode of the Internet Marketing Podcast, Andy is joined by Kiri Masters, author & Founder & CEO at Bobsled Marketing and The Marketplace Institute - a platform to help ecommerce managers and practitioners to stay atop of Amazon best practices. Kiri is also the host of the podcast, Ecommerce Braintrust, and a contributor to Forbes retail.On the show today, Kiri discusses how to grow your Amazon Marketplace Sales.You'll learn: What an Amazon team should look like within your company C
#527 How To Break Into The Speaker Circuit: Interview with Andy Budd
On today's episode of the Internet Marketing Posdcast, Andy is joined by Andy Budd, UX Designer, speaker, Clearleft CEO, Brighton Digital Festival co-founder and curator of UX London to talk about why you should try to speak at conferences and how you can break into the speaking circuit. On the show you'll learn: The path Andy took into public speaking How public speaking tends to work Why any professional should consider entering the public speaking circuitWhy conferences are like music festiva
#526 Your Brand Is More Important Than Your Website: Interview with Garrett Mehrguth
On today's episode of the Internet Marketing Podcast, Andy is joined by Garrett Mehrguth, CEO at Directive to talk about why your brand is more important than your website when it comes to SEO. On the show you'll learn: Why the traditional marketing funnel is brokenWhy social media marketing can be expensive and how you can reduce your costsWhy timing is essential when it comes to marketing Why driving awareness can sometimes be more valuable than just focusing on acquiring leadsHow you can driv
#525 Growing An SEO Agency Focused On Content Marketing: Interview with Kevin Gibbons
On today's episode of the Internet Marketing Podcast, Andy is joined by Kevin Gibbons, speaker, writer, UK Search Personality 2018, founder & CEO of Re:signal to talk about how to grow an agency and the lessons he's learned whilst doing so.On the show you'll learn: Why when it comes to growing your agency, less is sometimes moreWhy you need to keep your agency focused on your core services How you can keep your agency staff focused on their specialismWhy it's important to work with partners on s
#524 Tips For Brands Entering The B2B/Amazon Business Marketplace
On this week's episode of the Internet Marketing Podcast, Andy is joined by John Ghiorso, founder & CEO at Orca Pacific to talk about Amazon and why you need to be take marketing on amazon seriously. On the show you'll learn: How to get the most out of Amazon as a marketing channel for endemic and non endemic brands (consumer service brands)How you can leverage Amazon’s first-party shopper data to target highly relevant audiences at the right timeWhy you need to be thinking about Amazon when it
#523 How To Make A Career Out Of Blogging: Interview with Lauren McManus
On today's episode of the SiteVisibility Internet Marketing Podcast, Andy is joined by Lauren E McManus, Co-Founder at Create and Go to talk about how you can make a career out of blogging. On the show, you'll learn: How and why Lauren quit her full-time job and transitioned into a full-time bloggerWhat it's like to travel around the world with other entrepreneurs, freelancers and remote workers whilst bloggingHow you can connect with your audience via email marketing How you can use the info yo
#522 How to Find and Fix the Most Common SEO Mistakes: Interview with Sam McRoberts
On today's episode of the Internet Marketing Podcast, Andy is joined by Sam McRoberts, founder of VUDU Marketing to talk about how to find and fix the most common SEO mistakes. On the show you'll learn: How you can undertake SEO Audits that actually get read and implemented Why it's important to vet and qualify your potential clients before working with them (are they going to have the resource/capacity to implement your recommendations?)Why prioritisation is key when it comes to delivering an S
#521 How To Create Content People Remember: Interview with Casie Gillette
On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember. On the show you'll learn: The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...)How you can cut through the noise Why you need to be thinking about WHY you're creating content before you star
#520 Mobile-First Indexing & The SERP Of The Future: Interview With Cindy Krum
On today's episode of the Internet Marketing Podcast, Andy is joined by Cindy Krum, CEO and Founder of MobileMoxie to talk about Mobile First Indexing and the story your data isn't telling you. On the show you'll learn: What the latest Google “Mobile 1st indexing” update means and Cindy's unique theoriesWhy Mobile First Indexing doesn't just mean a shift in how Google crawls or index's websites, but also means a shift in the way Google looks at the language used on your site How machine learning
#519 Link Analysis in 2020: Interview with Dixon Jones
On today's Internet Marketing Podcast, Andy is joined by Dixon Jones, Global Ambassador at Majestic.com to talk about Majestic and Inlinks.net and how you can use them to help you with your digital marketing efforts. On the show you'll learn: What Majestic is all about and what you can use it for How Majestic won two two Queens awardsHow you can use Majestic to compare your competitors links and understanding your own share of voiceHow you can semantically analyse your website and build internal
#518 Managing Search Terms with Google’s Match Type Changes: Interview with Brad Geddes
On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you. On the show you'll learn: All about Google's recent changes to match typesHow this pairs with the exact match change from last yearWhether or not the new match types are good or bad?Whether or not the changes cause organisational issues?How you can manage your query workflow with these changes/Whether
#517 Affiliate Marketing Tips for 2020 - Interview with Matt Giovanisci
On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Giovanisci, serial entrepreneur, podcaster & online business owner, MoneyLab.co & GetLasso.co to talk about Affiliate Marketing. On the show you'll learn: Why it's important to be transparent when it comes to affiliate marketingWhy ideally, you should promote businesses that you believe inHow you can increase your conversion rate with affiliate marketing Matt's tips for using the Amazon Associates Programme The main mis
#516 Starting Out In SEO: Interview With Craig Campbell
On today's episode of the Internet Marketing Podcast, Andy is joined by Glasgow based SEO expert, Craig Campbell to talk about starting out in SEO. On the show you'll learn: How Craig got started in SEOCraig's tips for scaling a businessCraig's tips for self-branding Craig's tips for starting your own businessPlus, Craig provides his top tip/key takeaway for our audience. If you'd like to connect with Craig, you can do so on Twitter here and on LinkedIn here. Hosted on Acast. See acast.com/pri
#515 Increase Your Revenue With Conversion Rate Optimisation: Interview with Jon MacDonald
On today's episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue. On the show you'll learn: Jon's definition of what CRO isWhy you need to be making data-backed decisions when it comes to CROThe types of data that you should be looking at to improve your conversionsWhy you should always start with Google Analytics when it comes to data
#514 How To Grow Your Podcast: Interview with Benjamin Shapiro
On today's episode of the Internet Marketing Podcast, Andy is joined by Benjamin Shapiro, host of the Martech Podcast and founder of Ben J Shap LLC to talk about podcasting, how he grew his audience and how you can grow yours. On the show you'll learn: How Benjamin found his career fit as a marketer & why you should use your inherent skills to your advantage (and how he used his interpersonal skills to start podcast hosting)Why we're seeing such a growth in podcast consumption right nowThe secre
How Buyers & Sellers of Professional Services Can Benefit From Borderless Business: Interview with James Sandoval
On today's episode of the Internet Marketing Podcast, Andy talks to James Sandoval, Founder & CEO of MeasureMatch. They talk about how both buyers and suppliers of professional services can benefit from embracing borderless business and how using modern tech can facilitate fantastic a value exchange, enabling people to work independently and still create value regardless of geographic location.How did James come to work in the Digital Marketing industry?What lead him to start MeasureMatchWhat do
#512 How to Take Control of Your Search Traffic With On-Page SEO: Interview with Matthew Woodward
On today's episode of the Internet Marketing Podcast, Andy is joined by Matthew Woodward, International SEO expert and speaker to talk about on-page SEO and how to use it to take control of your search traffic. What an on-page SEO audit is and why they are important?Why on-page SEO is critical when it comes to ranking factors. Why the effectiveness of link building strategies are boosted 10x fold with solid on-page SEOHow you to find out if you need to do an on page SEO auditWhy it's important
#511 How To Reach The Unreachable Customer: Interview with Mark Schaefer
On today's episode of the Internet Marketing Podcast, Andy is joined once again by Mark Schaefer, internationally-acclaimed speaker, author and college educator to talk further about his book, Marketing Rebellion: The Most Human Company Wins and how you can reach the unreachable customer.On the show you'll learn: Why you need to get creative to reach the unreachable customerHow to remain memorable in a content overkilled world Why your price determines your brandWhy the answer to battling conten
#510 How to Build & Maintain International Websites: Interview with Jeff White
On today's episode of the Internet Marketing Podcast, Andy is joined by Jeff White, co-founder of Kula Partners to talk about the best practices and software for developing and maintaining large international web platforms. On the show you'll learn: The characteristics of ‘international’ websitesSome of the problems that organizations run into when building and maintaining sites that serve buyers in different countries?The types of issues that crop up around content and language What needs to b
#509 How To 10X Your Business With LinkedIn: Interview with Shay Rowbottom
On today's episode of the Internet Marketing Podcast, Andy is joined by Shay Rowbottom, CEO at Roebottom Marketing to talk about how you can improve your business with LinkedIn.On the show you'll learn: How Shay built up her start-upWhy you need to be using LinkedIn videos How you need to tailor your videos for LinkedIn compared to other social media platforms Why LinkedIn is the best!How you should be using other social media platforms in your marketing effortsPlus, Shay provides her top tip/ke
#508 8 Reasons eCommerce SEO Is Different From Ordinary SEO: Interview with Dale Bertrand
On today's episode of the Internet Marketing Podcast, Andy is joined by Dale Bertrand, eCommerce SEO specialist at Fire & Spark to talk about why eCommerce SEO is different from ordinary SEO and how you can tackle the challenges. On the show you'll learn: Dale's 8 reasons why eCommerce SEO is different from ordinary SEOWhy breaking Google's rules is sometimes a requirement to break into a competitive product nicheWhy Link building is difficult and why the highest converting pages (i.e. product p
#507 How to Optimize User Experience and Conversion Rate: Interview with Justin Christianson
On today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site. On the show you'll learn:Why you should be split testing and how you can do soWhy user experience isn't just about improving your conversion rateWhy improving engagement with your visitors is importantWhy it's harder to garner trust online toda
#506 SEO in Google's Perfect World: Interview with Geoff Atkinson
On today's episode of the Internet Marketing Podcast, Andy is joined by Geoff Atkinson, founder & CEO at Huckabuy to talk about SEO in Google's perfect world. On the show you'll learn: What "Google's perfect world" means Why structured data mark up is so important Why dynamic rendering is important when it comes to SEOWhy it's important to be predictive rather than re-active with SEOPlus, Geoff provides his top tip/key takeaway for the audience. If you'd like to connect with Geoff, you can find
#505 Creating Killer Outreach Emails for Link Building: Interview with Hana Bednarova
On today's episode of the Internet Marketing Podcast, Andy is joined by Hana Bednarova, founder at Bednar Communications to talk about how to use digital PR and reach out to journalists in order to get links. On the show you'll learn: How to reach out to journalists - what works and what doesn't Where you can find information about publications readership/demographic and the advantages that understanding publications’ audience gives usHana's favourite tactics for using digital PR for link buildi
#504 Taking a Business From Zero to Ranking in Local Search: Interview with Darren Shaw
On today's episode of the Internet Marketing Podcast, Andy is joined by Darren Shaw, Founder & President at Whitespark to talk about how to take a business from nothing to ranking in local search. Darren presented at April's BrightonSEO conference and presented a case study case study where he took a business from zero online presence to ranking fairly well in the local results within about 5 months. He explains that it was a great opportunity to step through the typical local search work one pi
#503 How Marketers Make Or Break The Employee Experience: Interview with Andrew Sumitani
On today's show, Andy is joined by Andrew Sumitani Senior Director of Marketing, at TINYpulse, and Jason Woodford, our very own CEO here at SiteVisibility to talk about how marketers can make or break the employee experience. On the show you'll learn: Why company culture is so important and why marketers should care How the right company culture can help you to attract the right employeesThe correlation between why companies that are big on marketing tend to nail employee engagement How communi
#502 How to Make Fake News For Links: Interview with Oliver Brett
On today's episode of the Internet Marketing Podcast, Andy is joined by Oliver Brett, SEO Manager at Screaming Frog to talk about how to make fake news for links.On the show you'll learn:Why you should consider fake product launches or blog posts depicting weird or hilarious misfortunes in your marketing effortsWhy you need to create a narrative that's lighthearted and funny & work with an open minded clientExamples of when fake news or PR link bait stunts have worked well including the Privy Pe
#501 How To Use Video Strategically: Interview with Phil Nottingham
On today's episode of the Internet Marketing Podcast, Andy is joined by Phil Nottingham, Brand Strategist at Wistia to talk about video and how to use them strategically in your marketing. On the show you'll learn: The opportunity that video presents for agenciesWhy agencies will need to be able to produce videos for their clients How the balance of difficulty between production and distribution has reversed over timeHow we should be planning our videosHow one to one video has come about and whe
#500 The Future of the Agency Model: Interview with Daniel Gilbert
On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Gilbert, Founder & CEO of Brainlabs to talk about the future of the agency model and the in-housing trend. On the show you'll learn: What in-housing meansWhy in-housing has become a trend within marketingHow agencies can evolve and thrive todayHow GDPR has actually impacted businesses How you can attract and acquire genuine talent when hiring Plus, Daniel provides his top tip/key takeaway for the audience. If you'd li
#499 Why It Might Be Time To Scrub Your Email List: Interview with Neil Patel
On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Patel, Co-Founder at Neil Patel Digital to talk about email marketing and why it might be time to scrub your email list as well as podcasts and podcasting analytics. Plus, Neil provides his predictions for where SEO is heading in the near future. On the show you'll learn:Why email marketing isn't deadWhy you should be using email marketingWhy email marketing is a great way to build traffic to your siteWhy it might be ti
#498 Greg Gifford's Idiot Proof Guide to Google My Business Optimisation
On today's episode of the Internet Marketing Podcast, Andy is joined once again by Greg Gifford, Vice President of Search at DealerOn to talk about the latest goings on in the world of Local SEO and how to optimise for Google My Business. On the show you'll learn: The difference between SEO & Local SEOWhy Google uses it's local algorithm for certain queries The latest updates in the world of Local SEO Why Google My Business is your new homepage when it comes to Local SEOWhat Questions & Answers
#497 Mental Health in the Workplace: Interview with Ryan Bonnici
On today's episode of the Internet Marketing Podcast, Andy is joined by Ryan Bonnici, Chief Marketing Officer at G2 to talk about a range of topics including re-branding, hiring and mental health in the workplace. On the show you'll learn: Why & how G2 Crowd re-branded to G2Why internal buy-in is key when it comes to a re-brand What to look for in rockstar candidates when hiringWhy it's important to "hire slow but fire fast"How to get your team doing amazing & disruptive marketingWhy it's import
#496 4 Common B2B Sales Challenges (and How to Overcome Them) Interview with Steve Gordon
On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business. On the show you'll learn: How to focus on the ideal client for your business Why it's important to move away from just working with anyone who has the cashHow having ideal clients in mind can help you to focus in our your overall marketing messageHow you can crea
#495 Why Podcast Interview Marketing is the Next Gold Rush: Interview with Tom Schwab
On today's episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder & Chief Evangelist Officer at Interview Valet to talk about podcasting and why it should play an important part in your marketing strategy. On the show you'll learn: Why podcast interviews convert 25 times better than blogsHow podcasts can help to build trustHow to find and get booked on the podcasts that matter to your businessHow to be an ideal guest & predictably turn listeners into leadsWhy you shoul
#494 How To Build Your Marketing Team: Interview with Kevan Lee
On today's episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy. On the show you'll learn: What content marketing & social media look like in 2019What interactive posts are and why you should be using themWhere podcasting is heading in 2019Tips for how to build your marketi
#493 9 Shopify Product Page Hacks for Higher Conversions
In this week's episode, we're joined by Anton Kraly, CEO at DropShipLifelstyle.comAnton joins us to share his hottest tips on how to increase conversions in Shopify using simple but effective product page techniques.You'll learn: The difference between drop-shipping and affiliate marketingThe tools you need to help manage your Shopify inventoryHow to effectively use offers to drive urgencyHow you can adjust your navigation to funnel users through to conversionWhy you should use the Questions & A
#492 How to Bounce Back from Failure: Interview with Dhar Mann
On today's episode of the Internet Marketing Podcast Andy is joined by Dhar Mann, motivational speaker, Founder and CEO of LiveGlam Inc to talk about his life as an entrepreneur, how he built his business and his tips for bouncing back from failure along the way. On the show you'll learn: Why you constantly need to be able to adapt and learn new things as an entrepreneur All about the power of social media influence Why social media influencers are the "new celebrities"Dhar's tips for those who
#491 Humans vs. Machines in Marketing: An Interview with Brad Geddes of adalysis.com
In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis.Discussing the topic of AI and machine learning and its impact in marketing, you'll learn:The key strengths of humans vs machines (hurrah!)Why the future requires humans & computers to work togetherWhy lightning = beefWhy machines aren't quite ready to write all of your adsHow machine learning is impacting bid management in paid mediaWhy larger corporations have a distinct advantage when it comes to us
#490 The Latest SEO News You Need To Know! Interview with Barry Schwartz
On today's episode of the Internet Marketing Podcast, Andy is joined by Barry Schwartz, keynote speaker, editor of Search Engine Roundtable, News editor at Search Engine Land, self confessed search geek, and CEO of RustyBrick in New York to talk about the latest SEO news that we need to be aware of. On the show you'll learn: Whether or not Click Through Rate (CTR) affects your rankings How CTR affects personalised results How Google detects YMYL (Your Money, Your Life) queries and adjusts for it
#489 How to Grow Your Business With Your Customer Journey: Interview with Neil Maclean
On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Maclean, Digital Marketing Consultant, Coach, and Founder of ShoneyDigital to talk about how to grow your business with your customer journey. On the show, you'll learn: The Importance of building a customer journeyNeil's example of a customer journeyThe best things we can do with online marketing to make our full customer journey successfulWhy you need to create a content marketing strategy that delivers value through
#488 Marketing Rebellion: Why The Most Human Company Wins - Interview with Mark W Schaefer
On today's episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there's been a shift in power among brands and their customers. On the show you'll learn: How there's been a shift in power in terms of brand and customersHow customers have become marketers for brands among the rebellion against advertisingWhy customers always win a
#487 How Data-Driven Automation Can Take Marketing To The Next Level: Interview with Magnus Unemyr
On today's Internet Marketing Podcast, Andy is joined by Marketing Automation Consultant, Magnus Unemyr to talk about marketing automation and how data-driven automation can take marketing to the next level. On the show you'll learn: Some areas of marketing that AI can help with that you may not know about e.g. predictive pricingHow you can undertake marketing automation based on data from the Internet of ThingsMagnus' predictions for the future of marketing automationHow AI based technologies c
#486 Machine Learning & The Future of Advertising: Interview with Patrick Mckenna
On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising. On the show you'll learn:How Patrick was able to grow Strike Social quicklyHow AI/Machine Learning can help with multi-variant testing What DV360 isThe trends Patrick sees coming in the next 24 months across the major social platformsPatrick's tips to help you be more successful within your advertising?Plus, Patric
Applying Product Discovery Techniques For Marketing: Interview with Martin Gontovnikas
On today's Internet Marketing Podcast, Andy is joined by Martin Gontovnikas (Gonto) VP of Marketing and Product at Auth0 to talk about how you can apply product discovery techniques in marketing. On the show you'll learn: What the Angular framework is Martin's take on the main product techniques, Product Discovery and Product DeliveryHow you can apply Discovery in MarketingHow interviews can help with thisHow you can apply Delivery in Marketing Plus, as usual, Martin provides his top tip/key tak
Semantic Topic Modeling & Structured Data: Interview with Bill Slawski
On today's episode of the Internet Marketing Podcast, Andy is joined by Bill Slawski, Director of SEO Research at Go Fish Digital to talk about semantic topic modeling and structured data. What semantic topic modeling is and how it can help pages rank in search resultsWhy semantic topic modeling is therefore imperative when conducting keyword researchWhat structured data isThe effect well structured data can have on your rankingsWhy site audits are important and what you can expect to get out of
Common Marketing Automation Challenges and How To Overcome Them: Interview with Lindsey Pickles
On today's episode of the Internet Marketing Podcast, Andy is joined by Lindsey Pickles, Director and Founder at Bright Dials to talk about common marketing automation challenges and how you can overcome them. On the show you'll learn: How to know if you've got the right automation platform for your businessWhy training your team is really important when it comes to marketing automationWhy it's important to map and document your workflows and processes and share your knowledge across the busines
Why is Content Promotion So Vital? Interview with Daniel Daines-Hutt
On today's Internet Marketing Podcast, Andy is joined by Daniel Daines-Hutt, from Amp My Content to talk about content marketing and in-particular the importance of content promotion. On the show you'll learn: Why content promotion is so importantWhy you need to have both inbound and paid for ads as part of your content strategyHow paid promotion can help you to drive traffic whilst also building linksThe biggest blockers that prevent people from running paid adsHow to implement a blended approa
Business Lessons for 2019: Interview with Matt Heinz
On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Heinz, prolific author and nationally recognized, award-winning blogger, president and founder of Heinz Marketing to discuss the top business lessons he's learned over the past 10 years.On the show you'll learn: Why in business, you should always put your values firstThe best ways to ensure your values are lived and breathed within your businessWhy you should always put yourself firstWhy Strategy is about choosing, elim
Accelerate: Page Speed Optimisation Tips with Fili Wiese
On this week’s episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Fili Wiese’s talk from September’s BrightonSEO conference providing tips for how to speed up your website.Fili is a renowned technical SEO expert, former Google engineer and was part of the Google Search Quality team. He is a regular trainer and speaker at BrightonSEO and offers SEO consulting services at SearchBrothers.com.On the show you'll learn:Why page speed is important for
They Ask, You Answer: Interview with Marcus Sheridan
On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing. Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to R
The Secret Life of Search: Interview with Katy Whittaker of Red C Marketing
In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing.In this episode you'll learn:Why brand familiarity is key to increasing your SERP CTRWhy it's important to use both PPC and SEO to win the clicks of "open minded" searchersHow Google Shopping results might increase organic CTRHow Google Shopping and Images are used by searchers to discover new brandsTo connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/ To download t
How to Generate 1 Million Followers in 30 Days: Interview with Brendan Kane
On today's episode of the Internet Marketing Podcast, Andy is joined by Brendan Kane, digital strategist & author of the new book One Million Followers: How I built a massive social audience in 30 days to talk about that and how to run your social media like a celebrity. On the show you'll learn:Brendan's process for generating 1 million followersHow to fight against the noise on social mediaHow Taylor Swift successfully built up her social media following by herself and how you can tooWhy you n
Top Tips for How to Succeed on Twitter: Interview with Madalyn Sklar
On today's episode of the Internet Marketing Podcast, Andy is joined by Madalyn Sklar, Twitter marketing expert at madalynsklar.com to talk about Twitter and how you can use it to succeed in your social media marketing. On the show you'll learn all about:What's been happening on Twitter over the last few years & the changes in the algorithmHow you can build relationships and generate leads on TwitterTwitter chats, what they are, how they work and how you can implement them in your marketingTwitt
Hiring Freelancers - Advice from Nathan Hirsch, CEO of FreeeUp
This week Andy is joined by CEO of FreeeUp, Nathan Hirsch. Nathan shares his tips on how to hire and effectively manage freelancers, drawn from his wealth of experience as an entrepreneur and CEO of FreeeUp.comOn the show you'll learn:Why outsourcing is the key to helping you keep focused on your strengthsExercises for identifying the tasks you should probably outsourceFree and simple tools to help you with freelance managementThe key advantages of hiring freelancers over employeesThe two bigges
The Importance of Digital Knowledge Management: Interview with Duane Forrester
On today's episode of the Internet Marketing Podcast, Andy is joined by Duane Forrester, VP of Industry Insights at Yext and author of Turn Clicks Into Customers & How To Make Money With Your Blog to talk about digital knowledge management and voice search. On the show you'll learn: What Digital Knowledge Management is and why it's important How you can grow your own career as a digital knowledge manager (DKM)Why you need a broad range of skills to work in digital marketing these daysHow you can
How AI and Bots Affect Social Media Advertising: Interview with Justin Hartzman
On this week's episode of the Internet Marketing Podcast, Andy is joined by Justin Hartzman, co-founder at Needls.com to talk about automation and how it can help with your social media advertising as well as improve your sales processes. On the show you'll learn: All about Justin's entrepreneurial journeyHow Justin started Needls.comHow AI can assist with helping write adverts Why it's often better to test adverts that spend too much time thinking about themWhy automation is important when it c
#472 The Importance of Conversational Copywriting in Marketing: Interview with Nick Usborne
On today's episode of the Internet Marketing Podcast, Andy is joined by Nick Usborne, copywriter and founder of Conversational Copywriting to discuss exactly that, Conversational Copywriting, it's importance in marketing and why it works so well. On the show you'll learn:Why it's important to write in a human way and try to be genuine and engagingWhy marketing automation is great, but shouldn't imitate conversational languageWhy website aren’t just containers for wordsIf females make better copy
The Latest in Mobile, International & Technical SEO: Interview with Aleyda Solis
On this week's episode of the Internet Marketing Podcast Andy is joined by Aleyda Solis, International SEO consultant & Founder at Orainti to talk about Mobile SEO, International SEO and the latest on the importance of Technical SEO. On the show you'll learn about: What's been happening in Mobile SEO over the last few yearsWhat the Mobile First Index is, how it works and the impact it has on searchThe most common mistake businesses make when it comes to mobileAccelerated Mobile Pages (AMP) - why
The Future of SEO is on the SERP: Rand Fishkin's Keynote Talk from BrightonSEO
On this week's episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Rand Fishkin's keynote talk from September's BrightonSEO conference.Rand is one of our SEO heroes, he's the co-founder of Moz, Founder of SparkToro and Author of Lost & Founder and his talk focused on Google’s behavioral shift over the last few years. Rand explains how Google has moved toward self hosted answers and solutions and away from driving searchers to other websites for th
The State of Marketing Technology in 2018/19: Interview with Scott Brinker
On today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019. On the show you'll learn about: The ever-expanding marketing technology landscape The democratisation of technology in marketing (and business)The danger of losing the human side of marketing in a world full of automationWhether marketing is getting better or worse due to d
#468 The Role of AI/Machine Learning in Ecommerce Personalisation: Interview With Jim Löfgren
On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation. On the show you'll learn:Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerceWhy personalisation is a key part of customer experience and extremely important on mobileThe impact of AI on personalisation, how it works and what it can doTips for how businesses can implement AIHow your approach to personalisati
How SEO Insight Reveals the Content We Need: Interview with Charlie Williams
On this week's episode of the Internet Marketing Podcast Andy is joined by Charlie Williams, SEO consultant at Chopped, and Strategist at Screaming Frog to talk about SEO and how SEO insights can help to reveal the content that we need to be producing. On the show you'll learn: How to know what kind of content to create and the content that your audience is consumingHow SEO works as a feedback loopWhy mindset and framework is just as important as using marketing toolsCharlie's tips for how to ge
Messenger Marketing & Mobile Monkey - Interview with Larry Kim
On today's episode of the Internet Marketing Podcast, Andy is joined by Larry Kim, founder and CEO at Mobile Monkey to discuss Messenger Marketing and his businesses, WordStream and MobileMonkey. On the show you'll learn: How WordStream was acquiredWhy Larry started Mobile MonkeyThe importance of messenger marketing Why chat is more engaging than emailHow you can use chatbots to automate your messenger marketingWhen you should be handing over to humansPlus, as usual, Larry provides his top tip/k
Bullseye Marketing: Who Says Your Marketing Can't Be Better, Faster and Cheaper?
On today's episode of the Internet Marketing Podcast, Andy is joined by Louis Gudema, president of Revenue & Associates and author of Bullseye Marketing: How to Grow Your Company Faster, to talk about the idea of Bullseye Marketing & how your marketing can be better, faster and cheaper. On the show you'll learn: What Bullseye Marketing is and the framework behind itWhy collaboration & communication between Sales and Marketing is keyThe types of companies that Bullseye Marketing is suited toThe b
A New Dawn in Programmatic Display Advertising - Part Two: Interview with Andy Hounstoun
On today’s Internet Marketing Podcast, Andy is once again joined by Andy Houstoun Product Director at Crimtan, for part two of his podcast on the subject of GDPR and a new dawn in programmatic display advertising. Missed the first episode? You can give it a listen and read Andy's blog post on the same topic here. To recap, over the course of the shows you'll learn:What programmatic display advertising is and how it worksA brief summary of GDPR and how it’s affecting programmatic display advertis
A New Dawn in Programmatic Display Advertising: Interview with Andy Houstoun
On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes. Listen to the show and you'll learn:What programmatic display advertising is and how it worksA brief summary of GDPR and how it's affecting programmatic display advertisingThe impact and fallout of GDPR - what has actually happ
Viral Giveaways - Inexpensive Marketing Tactics that WORK: Interview with David Kelly
On today's episode of the Internet Marketing Podcast, Andy is joined by David Kelly, General Manager at KingSumo to talk about viral giveaways and the inexpensive guerrilla marketing tactics that work today. On the show you'll learn:David's favourite marketing strategies in 2018The best marketing tactics that you can use for freeWhat a viral giveaway is and how they can help boost your marketing effortsHow King Sumo can help you to get started with testing viral giveawaysHow David went from cust
How to Manage PPC on a Small Budget: Interview with Lisa Raehsler
On today's episode of the Internet Marketing Podcast, Andy is joined by Lisa Raehsler, founder of BigClickCo to talk about recent paid search updates and how you can master PPC on a small budget. On the show you'll learn: How Google has changed from AdWords to Google AdsWhat Pinterest's Promoted Pins are and why you should be utilising it in your paid search campaigns The challenges when undertaking PPC with a small budgetHow to manage your daily budgetHow to determine how many campaigns you can
How To Keep Your Content User-Centric: Interview with Tess Underhill
In this week's episode, Andy is joined by Tess Underhill, Digital Marketing Executive here at SiteVisibility and lover of all things UX!Tess discusses with Andy the importance of creating user-centric content and in this episode you'll learn:How you can start learning about content design if you're a newbieWhy it's important to distinguish between a user's need and your business need when creating contentHow you can be sure that the content you're creating is resonating with the intended audienc
Inbound Vs. Outbound: An Interview with Ian Cleary
This week Andy is joined by Ian Cleary, founder of RazorSocial and OutreachPlus.Discussing Inbound Vs. Outbound marketing, you'll learn:How and why Ian developed Razor Social and Outreach PlusIan's recommended formula for content marketing successHow to scale your outreach with Outreach PlusWhy the days of driving to your website from Facebook are goneWhy you should value community engagement over broadcastingPlus Ian shares his #1 tip for marketing success!For more on Ian, you can find Outreach
Podcasting: 12 years experience in 35 minutes: Interview with Andy White
On today's episode of the Internet Marketing Podcast we have a special treat for you! This week the tables have turned and it's Andy White, our hosts turn to be interviewed, by our CEO Jason Woodford to discuss his 12 years in podcasting, what he's learnt and where podcasting is headed. He also provides his top tips on how podcasts can be used within marketing. On the show you'll learn:How podcasting first startedWhy podcasting is such a successful channel todayHow people discover podcasts today
Entrepreneurship: Age is Just a Number: Interview with Jeet Banerjree
On today's Internet Marketing Podcast, Andy is joined by Jeet Banerjee, entrepreneur and mentor, TEDx speaker & digital marketing consultant to talk about entrepreneurship, his journey so far and his tips for following your dreams. On the show you'll learn: How outsourcing your work can help you to grow quickly Why age is just a number when it comes to following your dreams Why you shouldn't just start a business in order to sell itWhy you need to be adaptable when running a businessHow Jeet be
The Importance of Social Media Automation: Interview with Tim Fargo
On today's Internet Marketing Podcast Andy is joined by Tim Fargo, author, keynote speaker, entrepreneur & founder of Social Jukebox to talk about why you should be automating your social media posts. On the show you'll learn: Why you should be automating your social media postsThe typical patterns of social media posting that Social Jukebox automates and the benefits of posting this wayHow Facebook, Twitter and LinkedIn differ in terms of posting strategiesHow LinkedIn has evolved as a social m
The Best Strategies to Collect 5-star Reviews: Interview with Brian Greenberg
On today's Internet Marketing Podcast, Andy is joined by Brian Greenberg, SEO professional and author of The Salesman Who Doesn't Sell. A Marketing Guide to Selling While You Sleep to discuss customer reviews, how to leverage them and build an online reputation. On the show you'll learn: When to ask for a review and what methods to useHow to value a review and encourage reviews from your teamWhy reviews on 3rd party websites can be more valuable than those on your ownThe best way to deal with a
From Freelancing to Running an Agency: Interview with Eric Hebert
On today's Internet Marketing Podcast Andy is joined by Eric Hebert, Founder and Lead Strategist at Evolvor to talk about his journey from freelancing to building an agency. On the show you'll learn: How to sell SEO in 2018The difference between Snake-Oil SEO and Real SEOHow the relationship between web design and conversion optimisation worksHow to scale SEO/Digital Marketing ServicesHow to work out whether you want to work from home/freelance or within an agencyPlus, as usual Eric provides his
Collecting Data in a GDPR world: Interview with Julien Coquet
On this week's Internet Marketing Podcast, Andy is joined by Julien Coquet, Vice President of Hub'scan and Director of Digital Analytics Services at Business & Decision to talk about collecting data in a GDPR world. On the show you'll learn: The types of data that you Actually need for marketing purposesThe importance of using clean data Who in your business should care about data qualityWhy only a few big companies are actually ready now GDPR has arrivedWhy you need to switch your marketing st
Incorporating Digital Marketing into an Established Business: Interview with Ryan Cote
In today's episode of the Internet Marketing Podcast Andy is joined by Ryan Cote, Director of Digital Services at Ballantine to talk about how to incorporate digital marketing into an established business. On the show you'll learn: What SEO looks like in 2018 & the importance of Click Through Rate The key factors to help maximise your content marketing effortsHow to use Google Search Console to find your existing blog posts to double down onHow to use SEO & PPC to maximise your lead generation e
An Introduction to Respect Based Marketing: Interview with Bastian Ernst
On today's Internet Marketing Podcast, Andy is joined by Bastian Ernst, Founder of Wild Audience, to talk about Respect Based Marketing and Relationship Funnels. On the show you'll learn: What's wrong with the established marketing methodsWhy promotions and offers don't need to be at the forefront of your marketingThe difference between a relationship funnel and standard marketing funnelsHow marketing automation works with respect based marketingHow Bastian approaches respect based marketingHow
How to Use Virtual Assistants to Scale Your Business: Interview with Barbara Turley
On today's episode of the Internet Marketing Podcast, Andy is joined by he founder and CEO of The Virtual Hub, Barbara Turley to talk about virtual assistants and how they can help you to scale your business. On the show you'll learn:Why the Virtual Assistance space has exploded in recent yearsHow the Philippines has been transformed by the outsourcing industryHow to get virtual assistance right in 3 simple steps What can go wrong when you haven't got systems and processes in placeBarbara’s top
Bringing Your Brand to Life with Words: Interview with Al Robertson
On today's Internet Marketing Podcast, Andy is joined by Al Robertson, independent branding consultant, author and novelist to talk about bringing your brand to life through understanding your brands narrative, telling your story and creating a brand personality. On the show you'll learn: How to tell your brands storyThe difference between a company story and a brand storyWhy you need a brand personality and how to work out what that isWhy tone of voice is so important and how you can create you
Getting Started with Live Marketing: Interview with Ian Anderson Gray
On today's episode of the Internet Marketing Podcast, Andy is joined by Ian Anderson Gray, founder of Seriously Social and co-founder of Select Performers to talk about getting started with live marketing and in-particular content marketing. On the show you'll learn: The key things that stops most people from blogging How to come up with content ideas and the tools you can use to helpThe main challenges people face with video marketingHow to get started with live video Why podcasting is a great
The 5 R's of SEO: Interview with Bryan Eisenberg
In today's episode of the Internet Marketing Podcast, Andy is joined by Bryan Eisenberg, Keynote speaker, best-selling author for Be Like Amazon and Co-Founder of BuyerLegends to talk about the 5 R's of SEO and how they've changed over the years. On the show you'll learn about: The importance of Relevance Why it's key to have a great Reputation on GoogleWhy you need to be Remarkable in order to stand out Why your content needs to be Readable more than anything else Why you need to understand you
Landing Page Best Practices: An Interview with Oli Gardner from Unbounce
In today's episode of the Internet Marketing Podcast, Andy is joined by Oli Gardner, keynote speaker and co-founder of Unbounce. In today's show, you'll learn:Why it's important to have dedicated landing pages for your unique products and servicesHow to deliver on the promise of your paid ads when it comes to landing pagesHow Chrome's automated ad-blocking is affecting pop-upsOli's recommended criteria for judging whether your pop-ups are good or badOli's biggest takeaways from his recent 20/30
From Hip-Hop to Digital Entrepreneur: Interview with Warren Knight
In today's episode of the Internet Marketing Podcast, Andy is joined by Warren Knight, hip-hop dancer, entrepreneur, speaker, trainer & author to discuss his journey from a hip-hop dancer to becoming an entreprenuer with digital businesses.On the show you'll learn: The "epiphanies" that Warren had about business throughout his journey How social media is changing in the wake of recent Twitter and Facebook issues The importance of Relationship Marketing Some common mistakes that businesses make w
From Drum & Bass to SEO: Interview with Lukasz Zelezny pisode
In today's Internet Marketing Podcast, Andy is joined by Lukasz Zelezny, director of organic performance at ZPG to talk about SEO and why it most definitely isn't dead! On the show you'll learn: Why SEO is fascinating and definitely not dead! Why content marketing is everything!How content marketing helps to deliver conversions and leadsThe important factors in on-page optimisation in 2018The top tools to help you with on-page optimisationPlus as usual, Lukasz provides his top tip/key takeaway f
Digital Careers: Communities, Leadership & Always Learning: Interview with Rachel Finch
In today's episode of the Internet Marketing Podcast, Andy is joined by our very own Digital Marketing Manager & Founder of Brighton Digital Women, Rachel Finch, to talk about communities, leadership and why it's important to keep learning.On the show you'll learn:The importance of expanding your network or community & Rachel's tips for doing soHow to build an offline community & cultivate friendshipsThe differences between working in-house vs agency or freelance & how to know what suits youRach
The Unexpected Social Media Trends in 2018: Interview with Jay Baer
On today's Internet Marketing Podcast, Andy is joined by Jay Baer, President of Convince & Convert, Host of the Social Pros Podcast, Author & Inductee into the World-of-Mouth Marketing Hall of Fame to talk about social media and the unexpected trends in 2018. On the show you'll learn: How the usage of social media channels in the USA has started to decrease overallWhy Facebook usage is down for the first time Some of the reasons young people aren't using FacebookWhy other platforms such as Insta
Building a Nomadic Online Business: Interview with Josh Stanton
In today's episode of the Internet Marketing Podcast, Andy is joined by Josh Stanton, Co-founder of Screw The Nine to Five to discuss how you can build a nomadic online business.On the show you'll learn:What a lifestyle business is and how it differs from standard businessesWhy it's important to have a healthy work-life balanceHow to get a good idea of the type of business to buildWhy you don't need to have a passion to get startedWhy it's important to build your skillsetJosh's 4 step framework
Everything you need to know about Google Penalties: Interview with Fili Wiese
In today's Internet Marketing Podcast, Andy is joined by Fili Wiese, ex-Google engineer & SEO Expert at SearchBrothers to talk about Google Penalties, HTTPS and Link Building in 2018. On the show you'll learn: If you are penalised for life if you receive a Google PenaltyThe difference between a penalty and an algorithm update (a common misconception)How Google recalculates how you are rankingHow long a Manual Google Penalty can last for How you can get multiple penalisations applied to your webs
An Introduction to Messenger Marketing: Interview with Mikael Yang
In today's episode of the Internet Marketing Podcast, Andy is joined by ManyChat's CEO, Mikael Yang to talk about messenger marketing. On the show you'll learn: What Messenger Marketing isThe definition of a chat bot in relation to messenger marketingHow messenger marketing can be used - including case studies The AI involved with messenger marketing Why you should start thinking about messenger marketing right nowHow messenger marketing open rates and click-through rates can beat emailWhere abo
Business Tips from Running an Agency: Interview with Raman Sehgal Episode
In today's episode of the Internet Marketing Podcast, Andy is joined by Raman Sehgal, Founder of Ramarketing to discuss business tips and what he's learned from setting up his own agency. On the show you'll learn: Why it's important for an agency to develop a niche & how you can do soHow PR and SEO have converged over the yearsHow blogging, inbound strategies and content marketing have evolvedWhy it's sometimes important to say no to your clients and potential clients Why it's important to set t
How to Become a Successful Millenial Entrepreneur: Interview with Richard Lorenzen
In this week's episode of the Internet Marketing Podcast, Andy is joined by Richard Lorezen, CEO of Fifth Avenue Brands to discuss entrepreneurship and provide tips for becoming a successful millenial entrepreneur. On the show you'll learn: If entrepreneurs are born or whether it's a skill that can be learntThe trigger that got Richard interested in starting his own business at 15 Why it's important to think like a teenager and not overthinkThe importance of having a start-up mindset and learnin
An Introduction into Immersive Experiences & Marketing: Interview with Jack Maddalena
In today's episode of the Internet Marketing Podcast, Andy is joined by Jack Maddalena, Director of VR Craftworks to talk about Immersive Experiences and how it can work within marketing. On the show you'll learn: If Virtual Reality (VR) and the immersive industry are the same thingHow immersive technology like augmented reality, mixed reality & 360 photos fit inThe impact an immersive experience can have on someoneHow immersive experiences can work for businesses Plus, as usual Jack provides hi
What is Account Based Marketing? Interview with Riaz Kanani
In today's episode of the Internet Marketing Podcast, Andy is joined by Riaz Kanani, Founder of Radiate B2B to talk about account based marketing, what it is and why you should adopt it.On the show you'll learn: What account based marketing is and it's such a hot topic todayHow to adopt scalable account based marketing and take advantage of inboundHow content marketing fits in with account based marketing The technology involved with account based marketing The importance of a well-aligned sales
How to Ensure Your Website Migration Goes Smoothly: Interview with Scott Colenutt
In today's episode of the Internet Marketing Podcast, Andy is joined by SiteVisibility's Head of Digital, Scott Colenutt to discuss how to ensure your website migration goes smoothly.On the show you'll learn:The questions you should be asking pre-migrationSome of the SEO elements that are often forgotten during a migrationWhat you'll need to consider when it comes to Paid Media/PPCThe Analytics considerations you'll need to makeWhy you need to consider users when preparing a new siteWhy customer
7 Things You Probably Didn't Realise You Could Do in Google My Business with Marcos Alvarez Martin
In today's episode of the Internet Marketing Podcast, Andy is joined by our very own SEO Analyst, Marcos Alvarez Martin to discuss 7 things that you probably didn't realise you could do in Google My Business. On the show you'll learn about: What Google My Business is The latest update, allowing you to upload 30 second videos to Google My BusinessCreating virtual tours using 360 videosCreating Ads on Google MapsCreating a website through Google My BusinessGoogle Posts & why you should be testing
Local SEO Tips for 2018
In today's episode of the Internet Marketing Podcast, Andy is joined by Greg Gifford, Vice President of Search at DealerOn and frequent BrightonSEO speaker, to talk about Local SEO. On the show you'll learn: How Local SEO is different from traditional SEOThe most important Local SEO updates over the last yearGreg's tips for doing Local SEO wellThe biggest pitfalls with Local SEOHow voice search and home assistants will affect Local SEOPlus as usual, Greg provides his top tip/key takeaway. If you
New Media: How to Take Advantage - Interview with Doug Sandler
In today's episode of the Internet Marketing Podcast, Andy is joined by Doug Sandler, founder of Turnkey Podcast Productions to discuss how you can take advantage of new media.On the show you'll learn:Why people aren't taking advantage of new media correctlyWhy new media is all about engagement and communicationThe importance of relationship buildingTips for promoting your podcastHow to be high touch in a hi-tech worldSome of the small habits you should try and introduce into your lifePlus Doug
Modern SEO: Tips for Success in 2018: Interview with iPullRank's Michael King
In today's episode of the Internet Marketing Podcast, Andy is joined by Michael King, Managing Director at iPullRank to discuss Modern SEO. On the show you'll learn:If technical SEO alone can achieve SEO resultsSome of the technical SEO tools and tactics that people should be using in 2018Michael's SEO advice for those that have websites built using JavascriptHow to go about getting featured snippetsMichael's thoughts on forecasting when it comes to SEOYou'll also learn about Skratch, the crypt
SEMrush Ranking Factors 2.0: Interview with Fernando Angulo
In today's episode of the Internet Marketing Podcast, Andy is joined by Fernando Angulo, Head of International Partnerships & Corporate Speaker at SEMrush to talk about their recent ranking factor studies research. On the show you'll learn about:The amount of backlinks you need from your industry in order to rank wellThe importance of natural backlinksWebsite Security and how HTTPS affects rankingsContent length and whether or not Google considers this as part of their ranking factorsHow many wo
#428 How to Improve Your SEO Through Podcasting: Interview with Phil Singleton
In today's episode of the Internet Marketing Podcast, Andy is joined by Phil Singleton, Co-Author of SEO for Growth and Founder of Kansas City Web Design to talk about his experiences in SEO and the tips and tactics that he's using today. On the show you'll learn: How the project for SEO for Growth came aboutThe challenges Phil sees in agency business today & how to overcome themThe strategies and tactics that Phil is using today to get results for his clients including...podcasting!Why you shou
Selling Your Apps on Facebook: Interview with Sajad Ghanizada
In today's episode of the Internet Marketing Podcast, Andy is joined by Sajad Ghanizada, Product Leader, Marketer and Mentor at Founder Institute Kabul to talk about Facebook Ads and selling your apps on Facebook. On the show, you'll learn: Why Facebook Ad demographic targeting is expensiveWhy you should use Facebook custom audiences to target usersHow to get a low CPI (cost to install)Plus, Sajad provides his top tip and key takeaway for the audience.If you'd like to connect with Sajad, you can
#426 Private Label Rights: Interview with Alex Genadinik of Problemio
On episode 426, Andy is joined by Alex Genadinik, CEO of Problemio. Today, you'll learn:What the PLR business model is and how you can start to apply itThe benefits of PLR for content creatorsHow to negotiate the best fee for your PLR productsHow to get started with selling your PLR products in 2018Alex's #1 tip on how to start using PLR to grow your own businessIf you want to start learning from Alex today, visit the following links:http://www.problemio.com/business/business-and-marketing-books
#425 Mobile First Indexing: Interview with Murat Yatagan
On today's episode of the Internet Marketing Podcast, Andy is joined by Murat Yatagan, Senior SEO Manager at Global Savings Group and freelance SEO consultant, to talk about mobile-first indexing. On the show you'll learn: What mobile-first indexing meansWhat you need to know about the mobile-first indexHow to prepare to be mobile-first index readyHow you can rank in a mobile-first worldHow you can make sure that Google can easily find and index your mobile sitesPlus as usual, Murat provides hi
Site Speed: Interview with Jon Henshaw
In today's episode of the Internet Marketing Podcast, Andy is joined by Jon Henshaw, Co-founder of Raven Tools to talk about the importance of site speed. On the show you'll learn: What AMP (Accelerated Mobile Pages) is and why it's important for site speedHow to fix sites that are bloated with unnecessary code The importance of optimising images on your siteThe difference between a responsive image and an optimised image and how that impacts site speedHow you can improve the user experience on
#423 Getting Seen on Facebook Without Paying for Ads: Interview with Marie Page
In today's episode of the Internet Marketing Podcast, Andy is joined by Marie Page, Co-founder and Director at thedigiterati.com to talk about Facebook and how you can get seen without paying for ads. On the show you'll learn how Facebook's news feed algorithm (shown below) works, as well as the type of posts/content that Facebook doesn't favour and why. Marie also provides her top tip/key takeaway for the audience. You can download Marie's free guide: The Top 10 Things You MUST do on your Face
#422 Common Google Tag Manager Pitfalls That Can Have Catastrophic Results: Interview with Simo Ahava
In today's episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor, Google Developer Expert for Google Tag Manager and Google Analytics, and digital analytics blogger at simoahava.com.Simo is on the show to talk about common Google Tag Manager pitfalls that can have catastrophic results. On the show you'll learn: Why Google Tag Manager is such a popular/topical tool plus 4 common pitfalls: Pitfall #1: Using GTM as a fastlane to changes on the webs
#421 Marketing to an Ageing Population: Interview with Dick Stroud
In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population.On the show you'll learn: What Dick means by the term "Ageing Business"How physiological ageing impacts the customer journeyThe stats in terms of the ageing population and the impact of that on businessHow the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketingPlus, Dick provides his to
Digital Marketing Trends - What Will be New in 2018: Interview with Dave Chaffey
In today's episode of the Internet Marketing Podcast, Andy is joined by Dave Chaffey, Author and Co-CEO of Smart Insights to discuss digital marketing trends for 2018.What Dave sees as the biggest digital marketing trends from 2017 moving into 2018What genuinely new marketing trends will come about in 2018The trends in how marketing is being managed todayThe specific techniques and tools currently being used in SEO & AdWordsPlus, as usual, Dave provides his top tip/key takeaway.If you'd like to
#419 Artificial Intelligence: Interview with Hubspot's Sam Mallikarjunan
In today's episode of the Internet Marketing Podcast, Andy is joined by Sam Mallikarjunan, Executive Strategist at Hubspot and Instructor at Harvard University to discuss Artificial Intelligence. On the show, you'll learn: What's happening in the world of AI right now & the possibilities availableHow AI is being used to improve customer experience How AI is being used within sales How marketers are using AIThe downsides of AI and it's cultural impactPlus, Sam provides his top tip/key takeaway fo
#418 Content, Engagement & Efficient Marketing Interview with Charles Barber
In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing.On the show you'll learn:If content marketing applies to all industries/sectorsThe most important starting point for any content marketing campaignHow to drive email sign ups from whitepaper marketingNew ways to repurpose your contentWhy webinars and seminars might be one of the most impactful marketing tactics you can try The mos
#417 Search & Content Strategy: Interview with Aaron Agius
In today's episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of Louder.Online to discuss search & content strategies. On the show you'll learn: Some of the common mistakes that are made when it comes to content strategyHow businesses often have a lack of an actual strategy & just jump straight into writing content The importance of calls to actions (CTA) and why they should be different depending on where the user is on their journey - how far
#416 Growth Hacking: Interview with Sean Ellis
In today's episode of the Internet Marketing Podcast, Andy is joined by Sean Ellis, Author of Hacking Growth and founder & CEO of GrowthHackers.com to discuss Growth Hacking!On the show you'll learn:What growth hacking is Why Sean wrote his book, what inspired him and where the ideas came fromCompanies that have used the growth hacking approach to gain successThe theory of "must-have-products" & how to build a sustainable user-basePlus, Sean provides his top tips/key takeaways. Hosted on Acast
#415 Marketing in a Blockchain World - Interview with Jeremy Epstein
In today's episode of the Internet Marketing Podcast, Andy is joined by Jeremy Epstein, CEO at Never Stop Marketing to discuss marketing in a blockchain world.On the show, you'll learn:What a blockchain is & what decentralisation means. The implications of decentralisation and blockchains on marketing. How blockchain is being used right now & how blockchain can improve loyalty programmes.Plus, Jeremy provides his top tip/key takeaway. Hosted on Acast. See acast.com/privacy for more information.
#414 Wired Sussex 10th Anniversary Show
In today's episode of the Internet Marketing Podcast we have a very special show!In celebration of Wired Sussex's 10th Anniversary, Andy is joined by:Phil Jones, MD at Wired Sussex, Jenni Lloyd (Director),Rebecca Groves (Head of Projects),Alex Morrison (Chair) andJason Woodford, Board Member and our CEO at SiteVisibilityOn the show, you'll learn: Who Wired Sussex are and what they do. Why Brighton is so successful at starting and developing digital businesses. How Wired Sussex have contributed
#413: Why Selling to the Logical Brain Won’t Get Results - Interview with Tim Ash
In today's episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com.Andy and Tim discuss: - The triune brain model (find out who is really in charge!)- Whether it's possible for consumers to avoid being brainwashed by marketing- Why it's important for marketers to consider the context in which users are being asked to make conversion choices- How using comparisons can be useful a useful technique when launching new p
#412 Automation in Digital Marketing: Interview with David O'Riordan
In today's episode of the Internet Marketing Podcast, Andy is joined by David O'Riordan, Biddable Director at iProspect to discuss automation in digital marketing.David explains his definition of the term "Biddable" and then goes on to discuss:What's happening right now in the world of automation - outside of Digital Marketing & how the book Rise of the Robots helped spark David's interest in thisHow the biddable industry is keeping up with these changes through technologyHow automation has chan
#411 The Importance of Speaking in Public for Marketers: Interview with Bas Van Den Beld
In today's episode of the Internet Marketing Podcast, Andy is joined by Bas Van Den Beld, founder of State of Digital and Speak with Persuasion to discuss The Importance of Speaking in Public for Marketers. On today's show, Bas discusses: Why every marketer should be a speakingWhat it takes to be a good speakerHow to start public speakingPlus, as usual, Bas provides his top tip/key takeaway. Hosted on Acast. See acast.com/privacy for more information.
#410 Your Audience & What it Means to You: Interview with Scott Dubois
In today's episode of the Internet Marketing Podcast, Andy is joined by Scott Dubois, Co Founder of Pidalia, to discuss your audience and what it means to you.On the show you'll discover:How to use customer data when it comes to campaign planning & what types of data you should look at. What the main types of data that you should look at are. If data should be used to decide the timing of a campaign. How you can use data during a campaign once it has launched? If it is better to be reactive rath
#409 7 Ways to Make Your Marketing More Visual: Interview With Libby Thomas
In today's episode of the Internet Marketing Podcast, Andy is joined by Libby Thomas, Creative Content Specialist at Lucidchart to discuss how to make your marketing more visual. On the show you'll learn: The concept of visual thinking and why it's important for marketers to develop this skill. Whether or not visual thinking is impacting our intelligence. Libby's 7 tips to make your marketing more visual. These are: Adding visuals to existing written content. Focusing on the experience of using
#408 Digital Selling: Interview with Grant Leboff
In today's episode of the Internet Marketing Podcast, Andy is joined by CEO of Sticky Marketing, Grant Leboff to discuss digital selling.On the show, you'll learn:How communications change and what that means for business. What lead generation looks like in the digital world& the models in use today. What customer engagement really is & how to cut through the noise. Plus as usual, Grant provides his top tip/key takeaway. Hosted on Acast. See acast.com/privacy for more information.
#407: E-commerce Optimisation: Interview with Johann van Tonder
In today's episode of the Internet Marketing Podcast, Andy is joined by Johann Van Tonder, COO at AWA Digital and co-author of the book ‘E-commerce Website Optimization’, recently published by Kogan Page.On the show, Johann discusses:Some of the CRO (Conversion Rate Optimisation) mistakes he's made and how you can avoid them, including:The temptation in being emotionally invested in the outcome of A/B testing. What sites with a low level of traffic can do when it comes to A/B testing. Why A/B te
#406 Leadership Strategies for the Digital Age: Interview with Michael Brenner
In today's episode of the Internet Marketing Podcast, Andy is joined by Michael Brenner, Keynote Speaker, Author and CEO of Marketing Insider Group to discuss leadership strategies for the digital age. On the show, Michael discusses: His experience with Execs and their increasing expectations regarding Marketing, ROI & results. Things that can often get in the way of results & what needs to change. Some of the digital marketing lies that we tell ourselves .How we integrate traditional marketing
#405 How to Better Integrate PR as Part of a Wider Digital Approach: Interview with Andrew Smith
In today's episode of the Internet Marketing Podcast, Andy is joined by Andrew Smith, Managing Director at Escherman PR to talk about integrating PR into a wider digital approach.On the show Andy and Andrew discuss: The relationship between PR and SEO throughout the years and whether they'll ever merge into one another. Ranking by proxy: the hidden SEO value of great online press coverage: the idea of ranking through online press coverage & how you can do it. How you can use Buzzsumo as an oppor
#404 How to do SEO in 2017: Interview with Paul Kortman
In today's episode of the Internet Marketing Podcast, Andy is joined by Paul Kortman, founder of Connex Digital Marketing to discuss how to do SEO in 2017. On the show you'll learn: If SEO still matters in 2017. What linkbuilding tactics are currently working, plus the linkbuilding tactics that you should avoid. The concept of Skyscraper SEO & the tools and processes you need to be able to do it.Plus as usual, Paul provides his one top tip/key takeaway for our audience. Hosted on Acast. See ac
#403 The Zen of Social Media: Interview with Shama Hyder
In today's episode of the Internet Marketing Podcast, Andy is joined by award-winning CEO of The Zen Marketing Group, Shama Hyder.Shama is a highly acclaimed international keynote speaker and a regular media correspondent, often featured across all major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal. She's also the best-selling author of The Zen of Social Media Marketing (4th Edition) and Momentum: How to Propel Your Marketing and Transform Your Brand in
#402: Search Marketing curve balls - Interview with Geoffrey Colon
In today’s episode of the Internet Marketing Podcast, Andy is joined by Geoffrey Colon, Marketing Communications Designer at Microsoft Advertising Group to talk about search marketing curve balls. He tells us more about his role in the search marketing group and gives an insight into the Microsoft advertising group.Next, they move on to discuss the following:What is going on in AI and voice search right now that’s affecting marketers?The brands Geoffrey thinks are capitalising on the trends in v
Where is Marketing Attribution Headed - Russell McAthy
This week’s episode of the Internet Marketing Podcast sees Andy chatting to Russell McAthy, CEO of CUBED to discuss marketing attribution and where it is headed.Marketing attribution can be a complicated subject and on the show, Russell explains how important it is to appropriate value to the right places within the marketing funnel, to allow businesses to make much better decisions on where they should be spending their money and their effort to get the best return.During the podcast, You'll le
#400: Creating a Go-To- Market Framework - James Loomstein
In today’s episode of the Internet Marketing Podcast, Andy is joined by the Managing Partner of Rogue Marketing James Loomstein, to talk about the principle of creating a Go-to-Market-Framework. He starts off by introducing Rogue and gives us a brief insight into what they are doing. Next they move on to discuss the following questions: Why do Companies need to think about marketing systems not tactics?Why it is important that you focus the attention of the consumer? And how do you achieve this?
#399 Simple Ways To Boost Your Creativity, Innovate in Business, and Become A Creative Genius - Interview with James Taylor
In today's episode of the Internet Marketing Podcast, Andy is joined by author, speaker and international authority on creativity, James Taylor to discuss simple ways to boost your creativity, innovate in business and become a creative genius. On the show you'll learn: Some of the common attributes of culture in creative organisationsHow the way in which you give feedback is important & tips for doing it right Tips for conducting brainstorming sessionsSome of the tried and tested techniques for
#398 Why Do Content Marketing Campaigns Fail? Interview with Shelley Walsh
In today's episode of the Internet Marketing Podcast, Andy is speaking to Shelley Walsh, founder of ShellShock Ltd, a Content Marketing Agency located in Leeds, to talk about the state of content marketing today and why content campaigns can fail. Shelley starts by giving her view on the current state of content marketing and explains that she see's the industry booming, with a continued increase in output, but a serious lack of quality. She explains how: 1. A report by Buzzsumo produced back in
#397 How to Rank for High Volume Keywords - Interview with Dmitry Dragilev
This week's episode of the Internet Marketing Podcast sees Dmitry Dragilev, founder and CEO of JustReachOut to discuss how you can rank for high volume keywords. It's a topic that Dmitry's recently covered in a hugely interesting and popular case study (over 3.6k shares, according to Buzzsumo) with Pipedrive that was published over on Moz - How We Ranked #1 for a High-Volume Keyword in Under 3 Months. Ranking #1 for a high volume keyword in under 3 months is obviously no mean feat, so we were ke
#396: The state of online ad-blocking in 2017 with Chris Byrne
In today's episode, Andy is joined by Chris Byrne, freelance SEO and PPC consultant to talk about the state of ad-blocking in 2017. Chris starts off talking about origin of ad-blocking and what it is. He then moves on to discuss why we are seeing a rise of ad-blocking. He explains that the history of ad blocking started with radio presets, remote controls or Tivo and that this has been going on since the early 2000's in various forms. In general this is a UX Problem, as ads often harm the user e
#395: The future of link building - Rickard Vikström
In today's episode of the Internet Marketing Podcast, Andy is talking to Rickard Vikström, founder of both Polarbear Group and Internet Vikings. Rickard is on the show to discuss the future of Link Building. He begins by introducing himself and tells us about what his businesses do., including providing services to SEO professionals like SEO Hosting and Domain names.Rickard then talks our listeners through his definition of link building. He explains that he sees a link from another website, mo
#394 Small Data with Martin Lindstrom
In this week's episode of the Internet Marketing Podcast, Andy is joined by Martin Lindstrom, Danish author, Branding Expert and Time Magazine Influential 100 Honoree to discuss a topic that he published a book about last year, Small Data. During the show you'll learn:What Small Data is and why it matters. How we can look for small data opportunities in our day to day lives. How you can equip yourself to spot small data trends. Martin's personal favourite "eurika" moment.Some behavioural consume
#393: Why Bing is a must-consider for marketers - Simon Jacobson of Microsoft
In this episode of the Internet Marketing Podcast, Andy is joined by Simon Jacobson, SMB Lead for the UK and Ireland at Microsoft Search Advertising to discuss why Bing is a must-consider for marketers.Simon is responsible for Microsoft's Bing Ads in the UK across Small and Mid-sized businesses and has worked in the search industry for about 12 years. He explains that despite his experience, he continues to be excited and inspired about the industry.Simon discusses how the dynamic is obviously c
#392 How to be More Successful at Content Marketing with Arnie Kuenn
In today's episode of the Internet Marketing Podcast, Andy is talking to Arnie Kuenn, CEO of Vertical Measures about how to be more successful at Content Marketing.On the show you'll learn:The critical skills needed to create a great content marketing teamThe metrics you should be looking at when measuring content marketingPlus the tools that Arnie recommends using to do soHow Arnie approaches business that approach him with link targets& if these are still relevantHow you can do content marketi
#391 The BARE Essentials of Digital Marketing with Rich Brooks
'dhx3j9hv' In today’s episode of the Internet Marketing Podcast, Andy is joined by Rich Brooks, President of Flyte New Media and author of the book The Lead Machine: The Small Business Guide to Digital Marketing.Rich breaks down his framework for digital marketing: Build, Attract, Retain and Evaluate. These are the core concepts that feature in his book. You’ll learn: •Why your website isn’t for you•Rich’s proven techniques for improving website conversions and keeping customers happy•Why SEO is
#390 The Latest in Podcasting with Daniel J Lewis
In this week's episode of the Internet Marketing Podcast, Andy is joined by Daniel J Lewis, Speaker, Consultant and award winning host of The Audacity to Podcast, to talk, ironically, about Podcasting itself.Over the last couple of years there has been a resurgence in the popularity of podcasts, helped by shows like Serial and My Dad Wrote a Porno alongside more and more celebrities and news/media personalities getting involved and so Daniel is on the show to discuss why this is, what has change
#389 - Training in SEO - With Kelvin Newman and Danny Richman
In this weeks episode of the Internet Marketing Podcast, we've got our former host and regular on the show, Kelvin Newman, founder of BrightonSEO, talking to Danny Richman, SEO trainer, consultant, speaker and mentor, about training in SEO.Danny explains that over the years he has trained a wide range of audiences, both with beginners and those with more advanced knowledge of SEO but that there are often common misconceptions among them all about Search. For example, most people think that the m
#388 Why Hotels Need Data Scientists with Chip Conley
In this week's episode of the Internet Marketing Podcast, Andy is joined by Chip Conley, Strategic Advisor at Airbnb to discuss why hotels need data scientists. Chip starts off by discussing psychology and how he found that as a CEO in charge of 3500 employees, it plays a pivotal role in business. He explains how businesses are all human and how this can often be easily overlooked. He then goes onto explain Maslow's Hierarchy of Needs and how it can be translated into 3 simpler needs, survival,
#387: Blogging frequency - Steve Rayson
In his week’s episode of the Internet Marketing Podcast, Andy talks to Buzzsumo’s Director, Steve Rayson to take you through the question of how frequently you should publish on your blog. As there is no ideal answer, Steve explains a number of different strategies which you can adopt. For example, you could adopt the same approach as some of the big publishers like The Washington Post. They publish about 1000 articles per day and therefore can reach a higher volume of people. On the other hand,
#386 Recent Google Analytics Announcements with Jeff Sauer
In today's episode of the Internet Marketing Podcast, Andy is joined by Jeff Sauer, experienced marketer, entrepreneur and founder of Jeffalytics to discuss the latest goings on in the world of Google Analytics. On the show, Jeff discusses 3 main topics: Google Data Studio, Google 360 Surveys & Google Optimise. Plus, Jeff provides his top tip/key takeaway for our audience. Hosted on Acast. See acast.com/privacy for more information.
#385 Inbound Marketing with Mike Lieberman
In today's episode of the Internet Marketing Podcast, Andy is joined by Square 2 Marketing's President and Chief Inbound Scientist, Mike Lieberman to discuss Inbound Marketing. On the show, Mike discusses how the way in which people make purchases has changed and how this has impacted inbound marketing campaigns. He explores what can make inbound marketing successful or unsuccessful, drawing on his experience over the last 13 years or so and goes on to provide his tips for how once a lead become
#384 Consumer Trends with Vicki Loomes
In this week's episode of the Internet Marketing Podcast, Andy is joined by Vicki Loomes, Senior Trend Analyst at Trend Watching to talk about consumer trends.Vicki provides her definition of "Consumer Trends" and why we as marketers need to be aware of them. She also explains explains the difference between a fad and a trend, a common question that she is asked. She then goes on to explain how the knowledge of consumer trends can change the way in which we create content and provides her secret
#383 - 42 Things You Must Know if You Want to do Search Marketing Properly with Kelvin Newman
In today's episode of the Internet Marketing Podcast, we have our former podcast host and founder of BrightonSEO & Rough Agenda, Kelvin Newman returning to the show. Kelvin is appearing in this special episode to talk through 42 key things you need to know, understand and accept if you want to do search marketing effectively. Kelvin is covering the fundamentals of search marketing but even if you're an experienced search marketer, his points provide a great foundation for your SEO campaigns.
#382 Community Management with Richard Millington
In today's episode of the Internet Marketing Podcast, Andy is joined by Richard Millington, Founder and Managing Director at FeverBee to talk about Community Management. Richard discusses how he's seen communities online change in the last few years and goes on to provide us tips on how to maximise the use of our communities including: 1. Maximising the utility of the community rather than the use2. Making sure it's easy to find answers to the questions being asked3. Helping to give people a sen
#381: A Taste Of BrightonSEO Training
BrightonSEO is one of Europe’s biggest SEO conferences and brings together SEO’s from around the world twice a year in April and September with the next event on the 6th and 7th April. Alongside the conference, Kelvin and his team also organise practical, hands-on and in-depth training courses the day before. With 21 courses this time around, it can be quite tricky to choose which topic or session is right for you. Therefore, in this episode of the Internet Marketing Podcast, Kelvin invited a fe
#380: The Death of Content Marketing and why it’s a myth - Adam Erhart
Today Andy is joined by digital marketing strategist and founder or Siren Consulting Firm, Adam Erhart. Adam explains the reasons why people think Content Marketing is dead. He discusses how today, people look at content marketing and see “the old way of doing it”, where it was more important to fill the market with as much Content as possible. He explains that if you look online today, you’ll find content absolutely everywhere but that it isn’t always good, reliable content. Adam says that what
#379 The Marriage of Content Marketing and Search with Marcus Tober
In this week's episode of the Internet Marketing Podcast, Andy is joined by Marcus Tober, CTO at Searchmetrics to discuss the marriage of content marketing and search.During the show Marcus discusses how search technology has evolved over the last decade or so and discusses changes including Google Hummingbird, Machine learning and the rise of Mobile Search. He then goes on to explain how using search insights can help you to ensure that your content stands out from the massive amount of (often
#378 Video as Content Marketing with Tom Hickmore
In today's episode of the Internet Marketing Podcast Andy is joined by the Creative Director at Nice Media, Tom Hickmore to discuss videos and how they fit into content marketing. Tom discusses the strengths and weaknesses of using videos within your content marketing. He explains that where video excels is through being impactful & memorable and that it can appeal to it's audience with an emotional hook, whereas it's drawback is that it isn't so good for detailed information. Essentially video
#377 Game changing products in the Magento ecosystem with Matt Parkinson
In today’s episode, Andy is joined by Matt Parkinson, founder of Gene Commerce, an award winning, Brighton based ecommerce agency to talk about game changing products in the Magento ecosystem. Matt introduces us to the BlueFoot Plugin, a powerful set of tools that improves the content management ability in your Magento store. The plugin is made by Gene Commerce and the aim is to empower Magento users to create content quicker and easier. Matt talks us through the benefits of using BlueFoot for r
#376 Everything You Didn't Know About Google Analytics with Tom Capper
In this week's podcast Andy is joined by Tom Capper, Consultant at Distilled to discuss everything you didn't know about Google Analytics. Tom discusses some of the hidden quirks in Google Analytics, things that we ought to know but are hidden, including how GA splits up sessions with things like change of date or periods of inactivity, which is logically intuitive and has parallels in the real world, but has some undesirable consequences. How Attribution in GA is very messy, with a lot of non-d
#375 The Currency of Trust with Francine Heywood
In this week’s episode of the Internet Marketing Podcast, Andy is talking to Francine Heywood, Sales and Marketing Director at GuestRevu, a cloud based guest feedback tool for hotels.Francine is talking to Andy about trust and reputation on the web and “the currency of trust”e.g. ratings and reviews. She provides her definition of trust and discusses how the way that we work out how to trust someone or something has changed since the days before the web.She goes on to discuss the best ways to ea
#374 New Google Ad Formats with Brad Geddes
In today's Internet Marketing Podcast, Andy is joined by Brad Geddes, co-founder at Adalysis to talk about the new Google Ad formats for 2017, expanded text ads.Brad discusses why Google are making these changes and provides details of the what has changed, including character count, a second headline and how the URL's are displayed. Brad also goes on to talk about the "Campaigns by device type" feature that has been brought back and how this affects upgrades. Hosted on Acast. See acast.com/pri
#373 The Mighty Swipe With Olly Cooper
In this week's podcast, Andy is joined by Olly Cooper, CEO at Fuse (the mobile arm of venture builder, Blenheim Chalcot) and Co-Founder and Director at Bijou Commerce, a mobile commerce platform business that revolves around single image browsing or as it's also known, single image swiping. Olly explains how the massive growth in the use of mobiles within search and the use of mobiles in retail has meant that many brands and retailers need not only a mobile responsive site, but also a great user
#372 Building a Strategy for 2017 with Simon Kingsnorth
In this week's podcast, Andy is joined by Simon Kingsnorth, Global Head of Digital Marketing at Citi Bank, to discuss building a digital strategy for 2017. Simon discusses where technology is headed, the trends that we are seeing and how they might impact our strategies.Simon also discusses structuring your business for digital and predicts which trend he feels will have the biggest impact in 2017. Hosted on Acast. See acast.com/privacy for more information.
#371 Social Media In An Hour a Day With Alison Battisby
In this week's podcast Andy talks to Alison Battisby, Social Media Speaker, Coach, Blogger and founder of Avocado Social. Alison discusses the first steps to organising your social media, how to manage your social media accounts on the go and how to decide on your content marketing strategy.She also provides her tips for managing your social media in juts an hour a day, discusses some of the most common mistakes that she sees brands make and provides her view on who is currently doing their soci
How to create a marketing plan
Today Andy is joined by Jon Buscall, CEO at Moondog Marketing in Stockholm. Jon discusses how marketing and personas have changed over the last few years and what impact it has had on the industry. Jon also talks about how essential it is to understand who your brand personas are in order to deliver clear marketing messages. Jon provides insights into how you can start developing your personas, how it is easy to get this wrong and how you can successfully use them in your marketing efforts. Hos
#369: Influencer Relations
In today’s episode, Andy is joined by Chris Lee, founder of Silvester & Finch. With 18 years’ experience in tech journalism and PR, Chris shares his insights, tips and advice on how you can identify and evaluate relevant influencers and more importantly, how to pitch, keep a long-term relationship with them and how to evaluate the results. Hosted on Acast. See acast.com/privacy for more information.
#368: Matching content to audience
In today’s episode, Andy is joined by Bas van den Beld, award winning Digital Marketing consultant, trainer and speaker and founder of State of Digital to discuss matching your content to your audience.Bas explains why he believes there is simply thinks too much content out there & why this could be a major problem for your audience. He also provides some useful insider tips and advice on how to overcome this issue. Hosted on Acast. See acast.com/privacy for more information.
#367: Casting new products onto the market
In today’s episode Andy is joined by Paul Curry, editorial developer at BuzzFeed UK to talk about casting new products onto the market, particularly digital products.During his conversation with Andy, Paul will be sharing some of his experience around viral web toys and will detail the process of developing them step by step and launch them onto the market. Hosted on Acast. See acast.com/privacy for more information.
#366: PR & Content Strategy
In today’s episode Andy is joined by Paddy Moogan, co-founder of Aira who shares some of his experiences and insights around PR & Content strategy. They discuss the convergence between PR, link building and outreach whilst Paddy shares his thoughts on sustainable content and how it fits with digital PR. He also gives tips on how to achieve a good balance between interesting and relevant content. Hosted on Acast. See acast.com/privacy for more information.
#365: A 6 Step Approach To Lead Generation for Start-Ups
In today’s episode of the Internet Marketing Podcast, Andy is joined by Stephen Croome, founder of Firstconversion.com, to talk about his experience in helping start-ups become profitable businesses. To help you achieve the same success, Stephen shares his 6 step process to lead generation and explains how, through combining content, social and email, you can boost the number of leads generated, contributing to the growth of your business. Hosted on Acast. See acast.com/privacy for more informa
#364: Managing the pivot
In today´s Internet Marketing Podcast, Andy is joined by Darren Fell, founder of Crunch.co.uk, the UK’s first totally integrated online accountancy service. Darren discusses turning a business from focusing on a single product to multiple products. Plus he provides his insights on modern day trade association for micro businesses. Hosted on Acast. See acast.com/privacy for more information.
#363: A step by step approach to writing good content
In today’s episode Andy is joined by Rob Ashton, founder and CEO at Emphasis to talk about writing great content.Rob provides advice on how to start writing when you have a blank screen in front of you and takes you through all parts of the process, from the previous research to the motivation you’ll need every day to keep writing. Additionally, Rob talks about how to measure quality writing, providing tips to improve the quality of your text and your audience’s satisfaction. Hosted on Acast.
#362: New Google Analytics Products
In today’s episode, Andy is joined by Dara Fitzgerald, Analytics Director and co-founder of Measurelab.Dara provides us with an overview of the Google Analytics 360 Suite and introduces us to its new products and tools. This involves, among others; Optimize 360,Data Studio 360 and Audience Centre 360. Dara also discuss the benefits of the Google Analytics 360 Suite for the industry and what he predicts for the future of the suite. Hosted on Acast. See acast.com/privacy for more information.
#361: The role technical SEO should play: It's makeup
How can you compare the technical SEO role to makeup? That’s what Andy and Clayburn Griffin, who talks to us from New York, discuss in this episode. Clayburn says that people use make up to look more attractive and it’s the same for your website using technical SEO to look more attractive to search engines… At some point it stops and there is nothing more that can be done; that’s when you have to use other methods to increase your website’s attractiveness. Using this example, Clayburn gives insi
#360: Integration in digital communications
Today’s topic is about integration in digital marketing. Lexi discusses the greatest opportunities in integrating communications and whether the PR industry or the SEO industry would swallow the other up at some point?Lexi also discusses her contributions to a book called ‘The Internet Of Women’. She introduces us to the subject, provides an insight into the book and talks about some of the experiences she and other women have had working in technology. Hosted on Acast. See acast.com/privacy f
#359: The Curse of Knowledge
This week Andy is joined by Guy Andefors, co founder of Wildheart Media, to talk about The Curse of Knowledge and how can this have an impact on your website. Guy talks about the concept of "Curse of Knowledge" and the things you can do to overcome it, listing some of the common mistakes that businesses make. Guy also explains that failing to acknowledge this as an issue could not only affect the content on a website but also the conversations that you have with clients. Hosted on Acast. See ac
#358: The 5 pillars of high quality content- Internet Marketing Insider Tips and Advice for Online Marketing.
In today’s Podcast, Murat Yatagan, Ex-Search Analyst for Google summarizes, with 5 pillars, the importance of creating high quality content and how to get the most out of it. Murat also shares his tips and advice on publishing content intended for users, rather than for search engines and describes the best way to combine this content approach in alignment with Google’s compliance guidelines. Hosted on Acast. See acast.com/privacy for more information.
#357: Interpreting social data via GA
In today’s episode Andy is joined by Tori Cushing, Marketing Strategist at Annielytics, to talk about Google Analytics social reports and the insights they can provide. Tori explains that Google Analytics is a very powerful tool, but that it is useless unless we get campaign tagging right. As such, she shares some of her tips and a clear process to make sure all your campaigns are properly attributed to the right source. She also discusses Social Conversions and clarifies the difference between
#356 How do you promote a private search engine?
In todays episode, Andy is joined by Christiaan Solcer, CMO at startpage.com, ixquick.com (a private search engine) in the Netherlands. Chris talks about how Private Search Engines work and the challenges it gives him as CMO as well as his predictions for the future of search. Like the podcast?Let us know @SiteVisibility Hosted on Acast. See acast.com/privacy for more information.
#355: Don’t Do Stupid Things 101 with Peter & Ben from Crank (and the world of Unicorns).
Today we are joined by Peter Abraham & Ben Salmon, who are two out of the three co- founders of Crank.Extensively discussing the important of customer experience, they give us their unique insights into how they measure customer engagement. Plus, we hear about how the start-up balances their budget, resource and time all whilst keeping customers happy.As a bonus, you’ll learn their secret on how to ensure your data guys and marketing guys can not only co-exist but flourish and work together mor
#354: How much of a role does social media and web marketing play in promoting stand-up comedy?
In today's episode, Andy introduces Neil Cole, who is an award winning stand-up comedian, actor and producer. Neil talks about how and why using social media as a tool to get work, selling tickets, trying out new jokes etc. is so profitable. They also talk about common practice among comedians when it comes to social media promotion as well as the differences between Facebook and Twitter when it comes to self-promotion. Hosted on Acast. See acast.com/privacy for more information.
#353: The importance of knowing your audience
In this week’s episode, Andy speaks to digital marketing and Business Development professional Simon Swan about the importance of knowing and truly understanding your audience.Here Simon covers the creation and use of personas and psychographics, and discusses the kinds of tools that can help you build an understanding of your audience, such as Google Analytics, BuzzSumo and Facebook. To top things off, Simon provides a simple 6-step plan for developing an audience profile. Hosted on Acast. See
#351: Audiences and markets drive product success - not ideas (A cohesive sales funnel) - James Loomstein
Today, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger marketing picture.James explains what ‘Micro-Moments of Truth’ are and how to use them to engage with your consumers, understand their intent and improve the conversion rates of your business online. Also, Andy shares some examples of unmissable strategies that use a variety of integrated digital marketing channels. Hosted on Acast. See acast.com/privacy
#351: How Amazon really works - Jake Langwith
In today’s episode, Kelvin Newman introduces Jake Langwith, who talks about his experience buying and selling on one of the world’s largest retail platforms, Amazon.Jake shares advice on ranking factors for the Amazon Search Engine, such as Descriptions, Titles and Reviews, and also some tips for anyone that wants to get started with Amazon.If you enjoyed this podcast and want to know more about selling on Amazon, join us at the next Brighton SEO conference to attend the Amazon SEO & Marketing t
#350: Setting up Google Analytics like a Pro
In today’s episode Andy is joined by Jon Hibbitt, Technical SEO Analyst, and Scott Colenutt, Product Manager at SiteVisibility to talk about Google Analytics.Google Analytics is the most widely used web analytics service but even professionals can make mistakes when setting it up. Jon and Scott shed some light on the subject, offering some useful tips to avoid any initial error that could damage the accuracy of your data. Hosted on Acast. See acast.com/privacy for more information.
#349: What technology is coming and how will it impact digital marketers? - Scott Colenutt
In today’s episode, Andy is joined by SiteVisibility’s own Product Manager, Scott Colenutt to talk about how the latest and upcoming tools and technology are likely to affect the world of digital marketing.Some of the new technologies that Scott addresses include Amazon Echo, Google Allo and VR. So if you are a company that likes to be on the cutting edge of digital marketing and want to know how these tools and services could impact or provide opportunities for your business, be sure to tune in
#348: Marketing lifestyle businesses - Graham Constantine
This week, Andy is joined by Graham Constantine, chief creator at digital freelance to talk about lifestyle businesses and some of the ideas that new entrepreneurs could use in terms of marketing.If you are following your passion creating you own business, you will find some useful tips about Social Media, Networking and Content Marketing and some of the most common mistakes that lifestyle business people do. Hosted on Acast. See acast.com/privacy for more information.
#347: Creating shareable content - Steve Rayson
In today’s episode, Andy is joined by Steve Rayson, Director at BuzzSumo, to talk about how to create content that is more likely to be shared online. Hosted on Acast. See acast.com/privacy for more information.
#346: 10 year anniversary show
Andy is joined by Dan Rowels, Kelvin Newman, Jason Woodford and Ciaran Rogers for a 10 year celebration. Hosted on Acast. See acast.com/privacy for more information.
#345: How to deliver attention with Engagement Design
Andy talks with Paps Shaikh, Managing Director and Partner at Eggmobi - a Digital Creative agency, specialising in the creation of Ads that get users attention. Hosted on Acast. See acast.com/privacy for more information.
#344: Stories make great content
Andy talks to Miranda Birch about extracting the stories that make your content compelling and draw in new clients. Hosted on Acast. See acast.com/privacy for more information.
#341: SEO Tools to improve your market research
See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.
#343: How to avoid your search marketing campaign falling short of its potential
Kelvin Newman on executing successful search marketing campaigns Hosted on Acast. See acast.com/privacy for more information.
#342: The Rise and Fall of Social media Marketing
Today I'm joined by Paul Levy, author, researcher and facilitator. Paul is a senior researcher at the University of Brighton, a facilitator at the Digital and Social Media Leadership Forum and founder of the arts magazine, FringeReview. Hosted on Acast. See acast.com/privacy for more information.
#340 The importance integrating search and social tactics
Delivering Digital Growth Hosted on Acast. See acast.com/privacy for more information.
#339: Big trends in natural search
Today Kelvin talks about the upcoming Brighton SEO conference Hosted on Acast. See acast.com/privacy for more information.
#338: Creativity without inspiration - useful mind hacks
Today I'm joined by Elena Terenteva, content strategist at SEMrush. Hosted on Acast. See acast.com/privacy for more information.
#336: Digital Marketing for events
Today I'm joined by Michael Gietzen, Managing Director at Identity Group, and Shea Bennett, Head of Digital Marketing at Identity Group Hosted on Acast. See acast.com/privacy for more information.
#337: Digital Asset Management
Today I'm joined by Mike Blom, product owner at Asset Bank. Hosted on Acast. See acast.com/privacy for more information.
#335: WooCommerce
Today I'm joined by David Lockie, Founder & Director of Pragmatic. Hosted on Acast. See acast.com/privacy for more information.
#334: Interpreting server log data
Today I'm joined by Andy Halliday who give us some illuminating insights into how we can interpret web server logs. Hosted on Acast. See acast.com/privacy for more information.
#333: Diversity within teams
Today I'm joined by Erica McGillivray, Senior Community Manager at Moz. Hosted on Acast. See acast.com/privacy for more information.
#332: Multi-lingual AdWords - Parlez vous Anglais?
Today I'm joined by Rob Watson, Head of Digital Marketing at Supplyant. Hosted on Acast. See acast.com/privacy for more information.
SKILLS AND CHARACTERISTICS TO BE SUCCESSFUL IN DIGITAL MARKETING – PART 2 (SCOTT COLENUTT – SITEVISIBILITY)
Andy is joined by Scott Colenutt, Product Manager at SiteVisibility Hosted on Acast. See acast.com/privacy for more information.
SKILLS AND CHARACTERISTICS TO BE SUCCESSFUL IN DIGITAL MARKETING – PART 1 (SCOTT COLENUTT – SITEVISIBILITY)
Andy is joined by Scott Colenutt, Product Manager at SiteVisibility Hosted on Acast. See acast.com/privacy for more information.
THE BEST DAMN WEB MARKETING CHECKLIST, PERIOD! (STONEY DEGEYTER) – INTERNET MARKETING PODCAST #329
Andy is joined by Stoney deGeyter author of ‘The Best Damn Web Marketing Checklist, Period!’ and CEO of polepositionmarketing.com Hosted on Acast. See acast.com/privacy for more information.
KEYWORD AND TOPIC RESEARCH (GIANLUCA FIORELLI) – INTERNET MARKETING PODCAST #328
Today Andy is joined by Gianluca Fiorelli, International Independent SEO consultant, to talk about keyword research Hosted on Acast. See acast.com/privacy for more information.
Self Learning (Steve Linney – Learning People) – INTERNET MARKETING PODCAST #326
In today’s episode, Andy is joined by Steve Linney. Steve is the Head of Marketing at Learning People, an eLearning company with a special focus in Digital Marketing and IT. ... Hosted on Acast. See acast.com/privacy for more information.
The Growth Hacker’s Guide to the Galaxy (Jeff Goldenberg) – INTERNET MARKETING PODCAST #325
In our latest episode, Andy speaks with Jeff Goldenberg, head of growth at Borrowell and author of The Growth Hacker’s Guide to the Galaxy. If you want to know some ... Hosted on Acast. See acast.com/privacy for more information.
More podcasting power (Peter Awad) – INTERNET MARKETING PODCAST #324
In today’s episode Andy is joined by Peter Awad, founder and host of Slow Hustle, a podcast focused on entrepreneurs and new projects where he discusses not only successful entrepreneurships ... Hosted on Acast. See acast.com/privacy for more information.
SEO and inter-team relations (Tomas Vaitulevicius)
In this episode of Internet Marketing Podcast, Andy speaks with Tomas Vaitulevicius, head of Digital Marketing at JustPark, about large site SEO architecture and how to manage the relationship and ... Hosted on Acast. See acast.com/privacy for more information.
Framework for Content Marketing
Discover what a THEME strategy is and how to use it to create better and more engaging content! In today’s episode Kelvin considers different options for content based link ... Hosted on Acast. See acast.com/privacy for more information.
Content Cannibalisation (Jon Earnshaw – Intelligent Positioning)
Today we talk about content with Jon Earnshaw, co-founder and CTO at Intelligent Positioning. He shares some of his knowledge about what Content Cannibalisation is and how it may affect ... Hosted on Acast. See acast.com/privacy for more information.
Retaining audience from content marketing (Stacey MacNaught) — INTERNET MARKETING PODCAST #320
In today’s episode Stacey MacNaught, Search Director in Tecmark, will take us through the process of promoting a piece of content. Social promotion, Google Adwords and manual outreach are just ... Hosted on Acast. See acast.com/privacy for more information.
A content foundation for your business (Dave Nevogt – Hubstaff) — INTERNET MARKETING PODCAST #319
Today we talk about content foundation with Dave Nevogt, co-founder of Hubstaff. He will explain us what content foundation is and the benefits that it brings for a business. Don’t ... Hosted on Acast. See acast.com/privacy for more information.
Link Building Basics with Kelvin Newman — Internet Marketing Podcast #318
In this new podcast episode, Kelvin will talk about the basics and fundamentals of link building and outreach. He will explain why link building is important and how links may ... Hosted on Acast. See acast.com/privacy for more information.
Technical and Onsite SEO with Kelvin Newman — Internet Marketing Podcast #317
In today’s podcast Kelvin Newman goes through the main steps that a website should follow to being properly crawled and indexed by Search Engines. He will be providing tips and ... Hosted on Acast. See acast.com/privacy for more information.
Confession of an SEO consultant with Aleyda Solis — Internet Marketing Podcast #316
In today’s episode we talk to Aleyda Solis, an independent international SEO consultant based in Spain. She talks about her first days in SEO, how she considered starting a career ... Hosted on Acast. See acast.com/privacy for more information.
Tips to sell more successfully online with Peter Phillpot — Internet Marketing Podcast #315
In today’s episode Kelvin is joined by Peter Phillpot, Director of SEO in SiteVisibility with 10 years of experience in the industry. They talk about the main mistakes Peter have ... Hosted on Acast. See acast.com/privacy for more information.
Understanding Attribution with Dominic Gramatte — Internet Marketing Podcast #314
In today’s podcast Dominic Gramatte explains how Attribution and Data Management can improve a company’s Digital Marketing strategy. Dominic is the Business Director for Ignition One and he will explain ... Hosted on Acast. See acast.com/privacy for more information.
Keyword Research with @kelvinnewman – INTERNET MARKETING PODCAST #313
In today’s podcast Kelvin Newman shares useful knowledge about keyword research. Kelvin delves deep in the search journey by acknowledging the process of understanding what people are looking for and ... Hosted on Acast. See acast.com/privacy for more information.
Blogger outreach tips with @ACHepworth– INTERNET MARKETING PODCAST #312
Today we are joined by Alex Hepworth, who is digital content and PR Manager here at SiteVisibility, she has recently spoken at the Etsy group to pass on blogger outreach ... Hosted on Acast. See acast.com/privacy for more information.
Having Better Marketing Ideas with @kelvinnewman – INTERNET MARKETING PODCAST #310
In this podcast Kelvin Newman, who recently did a talk at the Search Boot-camp event in London, talks us through some useful exercise, approaches and ways of thinking when coming ... Hosted on Acast. See acast.com/privacy for more information.
Travel Industry Trends with @JonHibbitt – INTERNET MARKETING PODCAST #309
Today Kelvin Newman takes the helm as he is joined by Jon Hibbitt, SEO analyst at SiteVisibility, who talks about the current SEO concerns in the travel industry. Jon has ... Hosted on Acast. See acast.com/privacy for more information.
Retain Websites with Magento @objectsource– INTERNET MARKETING PODCAST #308
Today we are joined by Rebecca Jones MD at Objectsource, which is a leading Magento developing agency; Rebecca has been head of director level for many different companies such as ... Hosted on Acast. See acast.com/privacy for more information.
Digital Strategy and Planning with @DaveChaffey – INTERNET MARKETING PODCAST #307
Today we are joined by Dr Dave Chaffey; he is the author and publisher of Smartinsights.com. Dave had been has worked within digital marketing for a number of years, at ... Hosted on Acast. See acast.com/privacy for more information.
Visitor Vocab Technique with @acquireconvert – INTERNET MARKETING PODCAST #306
In today’s podcast we are joined by Giles Thomas, the founder of Whole Design Studios in Berlin and AcquireCovert.com. Giles has also created an online course for businesses and entrepreneurs ... Hosted on Acast. See acast.com/privacy for more information.
The Importance of Great Content Marketing with @Robert_Rose – INTERNET MARKETING PODCAST #305
In today’s podcast we are joined by Robert Rose, who is Chief Strategy Officer for the Content Marketing Institute (CMI).Robert started in marketing 25 years ago and was introduced to ... Hosted on Acast. See acast.com/privacy for more information.
How to Network Purposefully with @dfishrockstar – INTERNET MARKETING PODCAST #304
Today we are joined by David Fisher, who is the author of ‘Networking in the 21st Century: Why Your Network Sucks and What To Do About It’. The motivation for ... Hosted on Acast. See acast.com/privacy for more information.
Selling Search with @oliverklander – INTERNET MARKETING PODCAST #303
In this podcast we talk to Oliver who is the Commercial Director at SiteVisibility. He looks after commercial arrangements with clients and delivers digital growth within their organisations. He talks ... Hosted on Acast. See acast.com/privacy for more information.
Social apps with @EllyDeutch – INTERNET MARKETING PODCAST #302
In today’s podcast we talk to Elly who is Garrett Popcorn Shop’s Global Digital Marketing and Social Media Director. They use the same recipes today, which Garrett invented in 1949. ... Hosted on Acast. See acast.com/privacy for more information.
PPC adwords with @headstream – INTERNET MARKETING PODCAST #301
Today we are joined by Tara West, Biddable Media Manager at Headstream. We asked Tara what the latest news is with PPC. She tells us there is a shift from ... Hosted on Acast. See acast.com/privacy for more information.
Online Video with @bomtailey – INTERNET MARKETING PODCAST #300
In this podcast we chat to Tom Bailey, Creative Producer at Shy Camera. We asked him about the different ways businesses can use video content for marketing. Tom tells us ... Hosted on Acast. See acast.com/privacy for more information.
Changes in Google’s structured data testing tool & guidelines – INTERNET MARKETING PODCAST #299
Today we talk to David Deering who owns Touch Point Digital Marketing. They offer services from web design to SEO and David personally specialises in structured data markup. What is ... Hosted on Acast. See acast.com/privacy for more information.
Hooked – INTERNET MARKETING PODCAST #298
In this podcast we talk to Nir about habit formation and consumer psychology. Nir used to be in the gaming and advertising industries, which are built upon engagement and mind ... Hosted on Acast. See acast.com/privacy for more information.
Brand Psychology: Consumer perceptions, corporate reputations – INTERNET MARKETING PODCAST #297
Today we are joined by Jonathan Gabay who has written 14 books, is endorsed by the CIM, was creative group head at Saatchi Saatchi and is a Thunderbirds fan. He ... Hosted on Acast. See acast.com/privacy for more information.
Real-time Content Creation And Strategy – INTERNET MARKETING PODCAST #296
Today we talk to Jon who has been involved in marketing for 20 years. In 2005 Jon started urgentgenius.com and went on to publish the book “Newsjacking”. He tells us ... Hosted on Acast. See acast.com/privacy for more information.
Communication in digital – INTERNET MARKETING PODCAST #295
Today we talk to Kelvin who has recently been working with BITC (Business in the Community) on some of the ways you can communicate using digital. If you’re new to ... Hosted on Acast. See acast.com/privacy for more information.
Moving from marketer to entrepreneur – INTERNET MARKETING PODCAST #294
Ed is an entrepreneur who has worked with plenty of innovative businesses including the gaming industry. In this podcast he talks about his transition to entrepreneur and founding Laundrapp. He ... Hosted on Acast. See acast.com/privacy for more information.
The importance of culture in digital marketing – INTERNET MARKETING PODCAST #293
In this episode we talk to John who is head of new business and has been with Oban for 2.5 years and Emily, who is head of SEO, international strategy. ... Hosted on Acast. See acast.com/privacy for more information.
I’ve been penalised – now what? – INTERNET MARKETING PODCAST #292
In this podcast we talk to Kaspar who has worked in the industry for 9 years and used to be on the search team at Google. In 2013 he joined ... Hosted on Acast. See acast.com/privacy for more information.
How brands can become digital knowledge centres – INTERNET MARKETING PODCAST #291
Simon Swann has been working in digital for 11 years with start-ups in mostly the sports/retail sectors. He now works in the publishing sector. In this podcast Simon talks about ... Hosted on Acast. See acast.com/privacy for more information.
Why podcasts are popular again? – INTERNET MARKETING PODCAST #290
In today’s episode Andy and Kelvin are discussing the resurgence of podcasts and why they’re suddenly very popular again. This American Life Serial Podcast Tim Ferris Podcast Hosted on Acast. See acast.com/privacy for more information.
3 Newish SEO Tools That We’re Loving Right Now – INTERNET MARKETING PODCAST #289
Kelvin’s back in the studio with Andy and sharing three tools that are rocking his SEO right about now. The three tools Ask The Public (which is like a supercharged version ... Hosted on Acast. See acast.com/privacy for more information.
Joined up Digital Marketing Teams with @emcgillivray – INTERNET MARKETING PODCAST #288
In today’s episode Andy interviews Erica McGillivray, she’s Senior Community Manager for Moz and coming over to speak and train at BrightonSEO next week. Erica talks through some of the challenges ... Hosted on Acast. See acast.com/privacy for more information.
Local SEO Tips & Google Pigeon with @GregGifford – INTERNET MARKETING PODCAST #287
In this episode we interview Greg Gifford from AutoRevo all about Local SEO, Greg is one of the trainers at this month’s BrightonSEO. Local SEO works on a different system to normal web-search ... Hosted on Acast. See acast.com/privacy for more information.
How SEO is Getting Simpler and More Complex at the Same Time – INTERNET MARKETING PODCAST #286
Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time. ... Hosted on Acast. See acast.com/privacy for more information.
Mastering Media Relations and Blogger Outreach – INTERNET MARKETING PODCAST #285
In today’s episode Andy speaks to brightonSEO trainer Laura Crimmons Head of PR and Social at Branded3. Laura is delivering the Advanced Link Building and Blogger Outreach Training Course at ... Hosted on Acast. See acast.com/privacy for more information.
4 Weird Google Shopping Tactics That Can Make Money – INTERNET MARKETING PODCAST #284
If you’re a retailer spending money on PPC at the moment you’re going to love this episode, In the episode Andy interviews Rob from SupplyAnt. This episode explores more about ... Hosted on Acast. See acast.com/privacy for more information.
Enhanced Ecommerce Tracking in Google Analytics – INTERNET MARKETING PODCAST #283
Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a ... Hosted on Acast. See acast.com/privacy for more information.
5 ways to build links in 2015 – INTERNET MARKETING PODCAST #282
In this episode Andy interviews Justin Deaville from Receptional, talks through his experience of recent Google Algo changes and how that’s impacted on the work you need to do to ... Hosted on Acast. See acast.com/privacy for more information.
Improving your Information Architecture with card sorting – Pierre Croft Interview – INTERNET MARKETING PODCAST #281
In today’s episode we talk to Pierre Croft from Decibel Digital and covering one of the key approaches of Information Architecture – Card Sorting. What it is, why it matters ... Hosted on Acast. See acast.com/privacy for more information.
SETTING UP PPC CAMPAIGNS – INTERNET MARKETING PODCAST #327
Kelvin Newman takes us through the process of setting up a PPC campaign in Google AdWords step by step Hosted on Acast. See acast.com/privacy for more information.
Balancing the creative and tech – Scott Lawson Interview – INTERNET MARKETING PODCAST #280
In today’s episode we talk to Scott Lawson the founder of Trackpal, a marketing reporting and measurement platform. He’s talking us through the hard balancing act between creative and technology. ... Hosted on Acast. See acast.com/privacy for more information.
Managing Your Leads and Contacts More Efficiently – Internet Marketing Podcast #279
In today’s episode Andy has a chat with Tristan Bailey about managing leads and contacts more efficiently. Tristan is a Freelance Web Developer and Web Analyst, with over 15 years ... Hosted on Acast. See acast.com/privacy for more information.
How Do I Master Real Time Marketing? Interview with Chris Kerns – Internet Marketing Podcast #278
In today’s episode we have an interview with Mr Realtime Marketing – Chris Kerns. He is an expert in Analytics & Social Research who works @Spredfast. He wrote the book Trendology ... Hosted on Acast. See acast.com/privacy for more information.
Webinars and Tele Seminars – Wendy Kier – Internet Marketing Podcast #277
In this first Internet Marketing Podcast of the year, Andy talks to Wendy Kier, Digital Business Mentor from Get Clients Online. They’ll talk about creating fun newsletters, webinars (Web seminars) ... Hosted on Acast. See acast.com/privacy for more information.
Ever shifting sands of content marketing – Tim Grice – Internet Marketing Podcast #276
In this week’s Internet Marketing Podcast Andy talks to Tim Grice, Director of Search at Branded3, about Content Marketing and how this world has change in the past year. We’ll ... Hosted on Acast. See acast.com/privacy for more information.
PESSIMISTS GUIDE TO ONLINE MARKETING – FILIP MATOUS – INTERNET MARKETING PODCAST #275
In this week’s Internet Marketing Podcast Andy talks to Filip Matous, pessimistic marketer in evergreen reputation, about online marketing these days Hosted on Acast. See acast.com/privacy for more information.
LOCAL LISTING OPTIMIZATION – DAVID WHATLEY – INTERNET MARKETING PODCAST #274
In this week’s Internet Marketing Podcast Andy talks to David Whatley, founder of MiShop Local, about local listing optimization Hosted on Acast. See acast.com/privacy for more information.
BIG SEO DATA – LAURENCE O’TOOLE – INTERNET MARKETING PODCAST #273
In this episode Andy interviews Laurence O’Toole from the SEO software company AnalyticsSEO about the role big data is having Hosted on Acast. See acast.com/privacy for more information.
GETTING ON TV NEWS – GEOFF WHITE – INTERNET MARKETING PODCAST #272
In this week’s Internet Marketing Podcast Andy talks to Geoff White, technology Journalist for Channel 4 News, about the importance of TV news Hosted on Acast. See acast.com/privacy for more information.
IMPROVE YOUR PERFORMANCE WITH CALLOUT EXTENSIONS – FELICE AYLING – INTERNET MARKETING PODCAST #271
Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, about Google’s introduction of callout extensions for paid search ads Hosted on Acast. See acast.com/privacy for more information.
HOW CAN TRUST SIGNALS BOOST YOUR CONVERSION RATES – FELICE AYLING – INTERNET MARKETING PODCAST #270
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, about trust signals Hosted on Acast. See acast.com/privacy for more information.
MAKING THE LEAP TO FREEMIUM – BEN HARRIS – PODCAST EPISODE #269
In this week’s Internet Marketing Podcast Andy talks to Ben Harris, CEO of Decibel Insight Hosted on Acast. See acast.com/privacy for more information.
PRODUCING PROFESSIONAL VIDEO – TOM HICKMORE – PODCAST EPISODE #268
In this week’s Internet Marketing Podcast Andy talks to Tom Hickmore, Creative Director of Nice Media, about how to produce professional video content. Hosted on Acast. See acast.com/privacy for more information.
PANDA AND PENGUIN UPDATES – GERRY WHITE – INTERNET MARKETING PODCAST #267.5
In this week’s Internet Marketing Podcast Andy talks to Gerry White, Technical SEO Director at SiteVisibility about Google’s recent Panda and Penguin updates Hosted on Acast. See acast.com/privacy for more information.
LONG TAIL KEYWORDS AND PROFITABILITY – FELICE AYLING – PODCAST EPISODE #267
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about long tail keywords Hosted on Acast. See acast.com/privacy for more information.
GETTING THE MOST FROM YOUR DEMOGRAPHICS – GERRY WHITE – PODCAST EPISODE #266
In this week’s Internet Marketing Podcast Andy talks to Gerry White, Technical SEO Director at SiteVisibility Hosted on Acast. See acast.com/privacy for more information.
GETTING THE MOST FROM YOUR EMAIL NEWSLETTER – FELICE AYLING – PODCAST EPISODE #265
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about getting the most from your email newsletters Hosted on Acast. See acast.com/privacy for more information.
THE BEST OF GLOBAL DIGITAL MARKETING – MIKE BERRY – PODCAST EPISODE #264
In this week’s Internet Marketing Podcast Andy talks to Mike Berry, Lecturer at Imperial College Business School, visiting Professor at Hult Business School Hosted on Acast. See acast.com/privacy for more information.
GOOGLE AUTHORSHIP – WILL WE MISS IT? – FELICE AYLING – PODCAST EPISODE #263.5
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility about Google’s recent decision to remove the authorship functionality Hosted on Acast. See acast.com/privacy for more information.
EVOLVE YOUR MARKETING STRATEGY IN 7 STEPS – JONATHAN SLOBOM & DAVID ALLMOND – PODCAST EPISODE #263
In this week’s Internet Marketing Podcast Andy talks to Jonathan Slobom and David Allmond from Peppered Moth Marketing about developing effective marketing strategies Hosted on Acast. See acast.com/privacy for more information.
HOW’S PODCASTING DOING LATELY? – DAVE JACKSON – PODCAST EPISODE #262
In this week’s Internet Marketing Podcast Andy talks to Dave Jackson about all things podcasting Hosted on Acast. See acast.com/privacy for more information.
SEO AND PERFORMANCE BEYOND YOUR DOMAIN – JONO ALDERSON – PODCAST EPISODE #261
This week Andy talks to Jono Alderson, Head of Insight at Linkdex, about the contrasting SEO strategies used for large and smaller brands Hosted on Acast. See acast.com/privacy for more information.
GET INVOLVED WITH BRIGHTONSEO – FELICE AYLING – PODCAST EPISODE #260.5
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how to get involved in BrightonSEO Hosted on Acast. See acast.com/privacy for more information.
TOP TIPS FOR CREATING CUSTOMER PERSONAS – FELICE AYLING – PODCAST EPISODE #260
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility Hosted on Acast. See acast.com/privacy for more information.
THE POWER OF CARTOONS – STU HEINECKE – PODCAST EPISODE #259
In this week’s Internet Marketing Podcast Andy talks to the professional cartoonist Stu Heinecke about the power of cartoons in marketing Hosted on Acast. See acast.com/privacy for more information.
INTERNATIONALISATION STORIES – JOOST DE VALK – PODCAST EPISODE #258
In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation Hosted on Acast. See acast.com/privacy for more information.
LOWDOWN ON BITCOIN (PART 2) – ADAM KITAIN AND JOEY FISCELLA – PODCAST EPISODE #257
In the follow up to last week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, co-founders of MyCoinSolution, about bitcoin Hosted on Acast. See acast.com/privacy for more information.
LOWDOWN ON BITCOIN (PART 1) – ADAM KITAIN AND JOEY FISCELLA – PODCAST EPISODE #256
In part 1 of this week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, the co-founders of MyCoinSolution, about bitcoin. Hosted on Acast. See acast.com/privacy for more information.
HOW DIGITAL HAS DISRUPTED THE BUYER’S JOURNEY – FELICE AYLING – PODCAST EPISODE #255
In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how digital has changed the buyer’s journey Hosted on Acast. See acast.com/privacy for more information.
THINKING ABOUT DNS – MARK LEWIS – PODCAST EPISODE #254
In this week’s internet marketing podcast Andy talks to Mark Lewis, Senior Account Manager at Dyn about Domain Name Systems (DNS) Hosted on Acast. See acast.com/privacy for more information.
CONTENT TYPES – FELICE AYLING – PODCAST EPISODE #253
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about different content types Hosted on Acast. See acast.com/privacy for more information.
ARE BRANDS BECOMING BETTER PUBLISHERS? – LISA MANDEL – PODCAST EPISODE #252
This week Andy talks to Lisa Mandell, Business Director at Quill about content marketing and whether brands are becoming better publishers Hosted on Acast. See acast.com/privacy for more information.
TWITTER UPDATES – MATT DALEY – PODCAST EPISODE #251
This week Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the recent changes to the Twitter account structure Hosted on Acast. See acast.com/privacy for more information.
TECHNICAL VS CONTENT SEO (PART 2) – FELICE AYLING – PODCAST EPISODE #250
In the follow up to last week’s internet marketing podcast on technical SEO, Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the effective use of content for SEO. Felice starts by talking about metadata – the stuff in the background of each page that tells Google what each page is about. She then goes on to give some advice about how best to optimise content on site, such as the effective use of headlines, tagging your images correctly and incorporating keywords su
TECHNICAL VS CONTENT SEO (PART 1) – FELICE AYLING – PODCAST EPISODE #249
In part one of this week’s internet marketing podcast Andy chats to Felice Ayling, Digital Content Account Director at SiteVisibility, about technical SEO. Felice discusses the fine balance needed between technical and content based SEO techniques, and notes that some clients are more interested in the technical side of things, overlooking the importance of content. She finishes by touching on some basic technical procedures for improving your search ranking. Hosted on Acast. See acast.com/priv
PAID SOCIAL MEDIA ADVERTISING – MATT DALEY – PODCAST EPISODE #248
In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits of the recent update Hosted on Acast. See acast.com/privacy for more information.
EFFECTIVE SOCIAL – MATT DALEY – PODCAST EPISODE #247
In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits and risks of social Hosted on Acast. See acast.com/privacy for more information.
ONLINE REVIEWS – JAN VELS JENSEN – PODCAST EPISODE #246
In this week’s internet marketing podcast Andy talks to Jan Vels Jensen, CMO of Trustpilot, about online reviews Hosted on Acast. See acast.com/privacy for more information.
INTEGRATED ONLINE MARKETING – DAN FAGGELLA – PODCAST EPISODE #245
In this week’s internet marketing podcast Andy talks to Dan Fagella who runs a strategic email marketing consultancy called CLVboost Hosted on Acast. See acast.com/privacy for more information.
SHOPPING CART ABANDONMENT – FELICE AYLING – PODCAST EPISODE #244
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about how to get the absolute maximum revenue from the traffic going through your site, and more specifically on shopping cart abandonment Hosted on Acast. See acast.com/privacy for more information.
LINK BUILDING – FELICE AYLING – PODCAST EPISODE #243
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the contentious issue of link building Hosted on Acast. See acast.com/privacy for more information.
PERSONALITY IN EMAIL MARKETING – KELVIN NEWMAN – PODCAST EPISODE #242
In this week’s internet marketing podcast Andy talks to Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, about email marketing Hosted on Acast. See acast.com/privacy for more information.
INTERNATIONAL SEO – FELICE AYLING AND GERRY WHITE – PODCAST EPISODE #241
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Gerry White, Technical Director at SiteVisibility Hosted on Acast. See acast.com/privacy for more information.
HANDOVER TO FELICE – KELVIN NEWMAN AND FELICE AYLING – PODCAST EPISODE #240
This week’s podcast is a brief update about forthcoming changes to the show. Longstanding host and contributor Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, passes the reins onto Felice Ayling, Digital Content Director at SiteVisibility. Kelvin talks about his past and future endeavours, while Felice discusses what she has planned for the show. Hosted on Acast. See acast.com/privacy for more information.
CHOOSING AN SEO AGENCY – FELICE AYLING AND KELVIN NEWMAN – PODCAST EPISODE #239
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Kelvin Newman, Creative Director at SiteVisibility, about what is best for your company when looking to improve your SEO. They go through the various options available for solving an SEO problem, whether that should be done in house, through an agency or freelance. They then go through what constitutes a good SEO agency and give some advice about what you should be looking out f
Q & A WITH KELVIN NEWMAN AND FELICE AYLING – PODCAST EPISODE #238
In this week’s internet marketing podcast Andy talks to Kelvin Newman, Creative Director at SiteVisibility, and Felice Ayling, Digital Content Director at SiteVisibility Hosted on Acast. See acast.com/privacy for more information.
ONLINE REPUTATION MANAGEMENT – FELICE AYLING – PODCAST EPISODE #237
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, and the topic for discussion is online reputation and its effect on a brand Hosted on Acast. See acast.com/privacy for more information.
IS GUEST BLOGGING DEAD? – FELICE AYLING – PODCAST EPISODE #236
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility. They discuss Matt Cutts’ recent post on guest blogging and how linking is being used unscrupulously to boost search ranking Hosted on Acast. See acast.com/privacy for more information.
CONTENT MARKETING CASE STUDIES – FELICE AYLING – PODCAST EPISODE #235
In this week’s internet marketing podcast, Andy talks with Felice Ayling, Digital Content Account Director at SiteVisibility about all things content marketing. To begin, Felice gives us some insights about her background and how she grew into her current role. She discusses some of her most favourite examples of content marketing and gives us some great tips what to do and what not to do in the industry. Hosted on Acast. See acast.com/privacy for more information.
ACCESSIBILITY INCLUSIVENESS – ROBIN CHRISTOPHERSON – PODCAST EPISODE #234
In this week’s internet marketing podcast, Andy talks to Robin Christopherson, Head of Digital Inclusion at AbilityNet, a charity that helps disabled adults and children use computers and the internet by adapting their technology Hosted on Acast. See acast.com/privacy for more information.
EFFICIENT MEETINGS – ALAN PALMER – PODCAST EPISODE #233
In this week’s internet marketing podcast, Andy talks to Alan Palmer, Managing Director of Interactifs UK and author of “Talk Lean: Shorter Meetings Hosted on Acast. See acast.com/privacy for more information.
WINNING AT CONTENT – AHAVA LEIBTAG – PODCAST EPISODE #232
In this week’s internet marketing podcast, Andy talks to Ahava Leibtag, President and Owner of Aha Media Group Hosted on Acast. See acast.com/privacy for more information.
THE NORTH WEST DIGITAL SCENE – ADRIAN ROWE – PODCAST EPISODE #231
In this week’s internet marketing podcast Kelvin discusses the north west digital marketing scene with Adrian Rowe, Digital Marketing Consultant and Chairman of Red C. Adrian talks about the growing digital and creative industry in the north and the different events happening to bring marketers together. Hosted on Acast. See acast.com/privacy for more information.
SCOTT BRINKER – AGILE MARKETING – PODCAST EPISODE #230
In this week’s internet marketing podcast Andy, talks to Scott Brinker, Co-Founder of Ion Interactive and Blogger for Chief Marketing Technologist. Scott describes how marketing activities changed over the last years and why interaction with technical communities is becoming more and more important in the marketing sector. He also explains the meanings of agile marketing and data driven marketing, as well as their biggest advantages. Finally, he gives some advice for small businesses on how to b
ADRIAN ROWE – TEN INBOX SECRETS – PODCAST EPISODE #229
In this week’s internet marketing podcast, Kelvin meets up with Adrian Rowe (Chairman at RedCMarketing) to discuss email marketing Hosted on Acast. See acast.com/privacy for more information.
THE FUTURE OF CONTENT MARKETING – PODCAST EPISODE #228
This week on the Internet Marketing Podcast we caught up with Malcolm Fried (Operations Director at Quill Content) as we discussed the future of Content Marketing. Malcolm joined Quill following thirteen years at Bloomberg where he was Head of Europe TV and Digital Video. Hosted on Acast. See acast.com/privacy for more information.
THE PERFECT CUSTOMER EXPERIENCE – PODCAST EPISODE #227
In this week’s internet marketing podcast, Andy talks to Rosie Freshwater, Founder and Managing Director of Leapfrogg Hosted on Acast. See acast.com/privacy for more information.
BUILDING AN ONLINE COMMUNITY – PODCAST EPISODE #226
In this week’s internet marketing podcast, Andy talks to Stephanie Ciccarelli, Chief Marketing Officer and Cofounder of voices.com Hosted on Acast. See acast.com/privacy for more information.
GETTING ON TV NEWS – PODCAST EPISODE #225
In this week’s internet marketing podcast, we revisit a talk from the September, 2013 edition of BrightonSEO. Geoff White is the Technology Producer for Channel 4 News and gives his insights into how to get a story on the TV news Hosted on Acast. See acast.com/privacy for more information.
EASY MICRO PAYMENTS – PODCAST EPISODE #224
In this week’s internet marketing podcast, Michael Whelan, co-founder and CEO of txtNation talks about micro payments Hosted on Acast. See acast.com/privacy for more information.
LOCAL SOCIAL SUMMIT – PODCAST EPISODE #223
In this week’s internet marketing podcast, Kelvin talks to Greg Sterling and Dylan Fuller about the upcoming 5th Local Social Summit which happens on the 19th of November, 2013 Hosted on Acast. See acast.com/privacy for more information.
DO YOU NEED A DEGREE IN DIGITAL? – ASHER ROSPIGLIOSI – PODCAST EPISODE #222
In this week’s Podcast, Kelvin talks to Senior Lecturer Asher Rospigliosi, Senior lecturer in e-business and management information system at the University of Brighton Hosted on Acast. See acast.com/privacy for more information.
EFFECTIVE OUTREACH – PODCAST EPISODE #221
In this week’s internet marketing podcast, Kelvin gives his advice on how to increase the efficiency and effectiveness of outreach efforts Hosted on Acast. See acast.com/privacy for more information.
COMPETITIVE RESEARCH FOR CONTENT MARKETING – PODCAST EPISODE #220
In this week’s internet marketing podcast, Kelvin talks about how to do competitor research for content marketing and explains why it is so important to look at what the major players in your industry are doing Hosted on Acast. See acast.com/privacy for more information.
WHY ARE LINKS SO IMPORTANT – PODCAST EPISODE #219
In this week’s internet marketing podcast, Kelvin discusses the fairly short but very important history of search engines and some major concepts behind linkbuidling. Hosted on Acast. See acast.com/privacy for more information.
FACEBOOK GRAPH SEARCH – PODCAST EPISODE #218
In this weeks’ internet marketing podcast Kelvin talks about Facebook Graph Search Hosted on Acast. See acast.com/privacy for more information.
WEBGAINS – INTERNATIONAL PERFORMANCE MARKETING – PODCAST EPISODE #217
In this week’s internet marketing podcast Kelvin discusses the challenges of international performance marketing with Stephen and Sarah from Webgains UK Hosted on Acast. See acast.com/privacy for more information.
INTRODUCTION TO PERFORMANCE MARKETING WITH CHRIS JOHNSON – PODCAST EPISODE #216
In this week’s internet marketing podcast, Kelvin talks with Chris Johnson about performance marketing Hosted on Acast. See acast.com/privacy for more information.
MANAGING LOCAL LISTINGS – DAVID WHATLEY – PODCAST EPISODE #215
This week’s internet marketing podcast shares a talk from the BrightonSEO conference which took place in April. David Whatley, the founder of MiShop.local Ltd Hosted on Acast. See acast.com/privacy for more information.
IS GUEST POSTING DOOMED? – PODCAST EPISODE #214
In this week’s internet marketing podcast, Kelvin and SiteVisibility’s very own Scott Colenutt talk about guest posting and whether it is doomed or not. Hosted on Acast. See acast.com/privacy for more information.
SEO AT LARGE ORGANISATIONS – DAN PATMORE – PODCAST EPISODE #213
In this week’s internet marketing podcast we present another talk from BrightonSEO. Dan Patmore, a Search Manager at Argos who looks after everything related to SEO and PPC discusses how to prioritise, drive and survive as a large organisation. Hosted on Acast. See acast.com/privacy for more information.
DO’S AND DON’TS IN INTERNATIONAL SEO – ALEYDA SOLIS – PODCAST EPISODE #212
In this week’s internet marketing podcast, we are presenting a talk from April’s BrightonSEO conference. Aleyda Solis, an International SEO Consultant, talks about the key do’s and don’ts when going international Hosted on Acast. See acast.com/privacy for more information.
ARE YOU CONCERNED YOU MIGHT HAVE BEEN PENALISED BY GOOGLE? – PODCAST EPISODE #211
In this week’s internet marketing podcast, Kelvin and Natalie Wright talk about all around Google penalties Hosted on Acast. See acast.com/privacy for more information.
AUTOMATING ELEMENTS OF SEO – PODCAST EPISODE #210
This week’s internet marketing podcast is based on a talk from April’s BrightonSEO. Berian Reed from Auto Trader talks about automating SEO on large websites Hosted on Acast. See acast.com/privacy for more information.
EMAIL MARKETING THROUGH YOUR SIGNATURE – PODCAST EPISODE #209
In this week’s internet marketing podcast Kelvin caught up with Fiona Robson (RocketSeed) about how you can do e-mail marketing through your signature Hosted on Acast. See acast.com/privacy for more information.
CONTENT MARKETING – PODCAST EPISODE #208
In this week’s episode of the Internet Marketing Podcast, Kelvin talks to digital content marketer Ryan Skinner who works for Velocity Partners, a London based B2B marketing agency. Ryan is account side trying to ensure that his clients get the most out of digital marketing by using a variety of content marketing tactics and techniques. Hosted on Acast. See acast.com/privacy for more information.
SES LONDON 2013 – PODCAST EPISODE #207
In this week’s internet marketing podcast, Gareth Davies (Managing Director of GSINC Limited) interviewed some of the speakers from the 2013 London SES. Hosted on Acast. See acast.com/privacy for more information.
RECRUITMENT – PODCAST EPISODE #206
In this week’s Internet Marketing Podcast Kelvin interviewed Natasha Woodford. Kelvin and Natasha recently started their own digital recruitment business called Clockwork Talent Hosted on Acast. See acast.com/privacy for more information.
HAVE I BEEN PENALISED? – PODCAST EPISODE #205
In this week’s episode of the Internet Marketing Podcast, Kelvin and Andy discuss Google penalties Hosted on Acast. See acast.com/privacy for more information.
GRAPH SEARCH – PODCAST EPISODE #204
In this week’s episode of the Internet Marketing Podcast Kelvin and Andy give us some insights into Graph Search Hosted on Acast. See acast.com/privacy for more information.
BRIGHTONSEO PREVIEW – PODCAST EPISODE #203
In this week’s episode of the Internet Marketing Podcast Kelvin and Andy discuss the upcoming BrightonSEO conference Hosted on Acast. See acast.com/privacy for more information.
PPC MARKETPLACE INSIGHTS – PODCAST EPISODE #202
In this episode of the Internet Marketing Podcast Kelvin is joined by Kenshoo Client Services Director, Nick Blake. Hosted on Acast. See acast.com/privacy for more information.
HOW TO GET SUBCATEGORIES UNDER YOUR SITE ADDRESS IN GOOGLE SERPS AND OTHER QUESTIONS – PODCAST EPISODE #201
In this episode of the Internet Marketing Podcast Kelvin and Andy answer more of your digital marketing questions Hosted on Acast. See acast.com/privacy for more information.
Q&A – PODCAST EPISODE #200
In this week’s episode of the Internet Marketing Podcast Kelvin and Andy address a host of digital marketing questions sent in by listeners from Bangkok to Alabama Hosted on Acast. See acast.com/privacy for more information.
FUTURE SEO TRENDS – PODCAST EPISODE #199
In this weeks episode of the Internet Marketing Podcast Kelvin and Andy delve into the future of SEO Hosted on Acast. See acast.com/privacy for more information.
SEO TOP QUESTIONS – PODCAST EPISODE #198
In this episode of the Internet Marketing Podcast Kelvin and Andy touch on some of those frequently asked SEO questions Hosted on Acast. See acast.com/privacy for more information.
BEGINNERS EMAIL MARKETING PART 2 – PODCAST EPISODE #197
In this episode of the Internet Marketing Podcast Kelvin and Andy present the second and final part to Beginners Email Marketing Hosted on Acast. See acast.com/privacy for more information.
BEGINNERS EMAIL MARKETING PART 1 – PODCAST EPISODE #196
In this episode of the Internet Marketing Podcast Kelvin and Andy revisit Email Marketing Hosted on Acast. See acast.com/privacy for more information.
AFFILIATE MARKETING – PODCAST EPISODE #195
In this episode of the Internet Marketing Podcast Kelvin interviews Stephen Kerin, managing director at Webgains in the UK Hosted on Acast. See acast.com/privacy for more information.
VIDEO ONLINE – PODCAST EPISODE #194
On this weeks episode of the Internet Marketing Podcast Kelvin and Andy dive into the realm of podcasts and WebTV Hosted on Acast. See acast.com/privacy for more information.
SOCIAL CONTENT MARKETING TOOLS – PODCAST EPISODE #193
This episode of the Internet Marketing Podcast is a social content marketing tools bonanza! Kelvin and Andy discuss many a tool that will save you oodles of time across various social platforms from Google+ to Pinterest. Hosted on Acast. See acast.com/privacy for more information.
MORE GOOGLE PLUS – PODCAST #192
Kelvin and Andy introduced Google+ a little while ago on the Internet Marketing Podcast, this episode sees them revisit Google’s social network with a more thorough eye Hosted on Acast. See acast.com/privacy for more information.
MIND TRICKS 2 – PODCAST EPISODE #191
This week’s episode of the Internet Marketing Podcast is the second and final part of “Mind Tricks”. Kelvin and Andy discuss further psychological trends Hosted on Acast. See acast.com/privacy for more information.
MIND TRICKS 1 – PODCAST EPISODE #190
This episode of the Internet Marketing Podcast see’s Kelvin try on the boots of Derren Brown Hosted on Acast. See acast.com/privacy for more information.
TIM FERRISS – PODCAST EPISODE #189
This week’s episode of the Internet Marketing Podcast gets its interview hat on with Tim Ferriss Hosted on Acast. See acast.com/privacy for more information.
GOOGLE PLUS – POSTCAST EPISODE #188
This episode sees Kelvin and Andy discuss Google’s social network, Google+ (with a cheeky discussion about iOS6 at the end too) Hosted on Acast. See acast.com/privacy for more information.
TOP 5 BUSINESS BOOKS – PODCAST EPISODE #187
In this episode of the Internet Marketing Podcast Kelvin and Andy discuss the top 5 business books of the year Hosted on Acast. See acast.com/privacy for more information.
TOOL TAKEAWAY BRIGHTON SEO – PODCAST EPISODE #186
In this episode of the Internet Marketing Podcast Kelvin and Andy discuss BrightonSEO Hosted on Acast. See acast.com/privacy for more information.
QUESTIONS & ANSWERS – PODCAST EPISODE #185
In this episode of the Internet Marketing Podcast Kelvin and Andy address some questions asked by listeners Hosted on Acast. See acast.com/privacy for more information.
CONTENT MARKETING TOOLS – PODCAST EPISODE #184
In this episode of the Internet Marketing Podcast Kelvin and Andy reveal 12 useful tools to help you with your content marketing Hosted on Acast. See acast.com/privacy for more information.
MOBILE MARKETING FOR BEGINNERS: THE BIGGEST DIGITAL MARKETING OPPORTUNITY RIGHT NOW? PODCAST EPISODE #180
As you’re about to discover in the last of our “beginner-themed” podcasts the facts surrounding mobile internet use are truly staggering Hosted on Acast. See acast.com/privacy for more information.
INCREASING CONVERSIONS – PODCAST EPISODE #183
In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss the psychology behind increasing conversions on your site Hosted on Acast. See acast.com/privacy for more information.
CONTENT MARKETING – PODCAST EPISODE #182
In this episode Kelvin and Andy discuss the importance of content marketing by looking into the past to inform the present. With an in depth exploration of the THEME acronym used at SiteVisibility and a few pro tips, what to do with your content should become a little clearer. Hosted on Acast. See acast.com/privacy for more information.
EDGERANK REVISITED: INTERVIEW WITH CHAD WITTMAN – PODCAST EPISODE #181
In this episode of the internet marketing podcast Kelvin talks to Chad Wittman about Facebook and their EdgeRank algorithm Hosted on Acast. See acast.com/privacy for more information.
BEGINNERS PERFORMANCE DISPLAY: HOW TO DRAW HOT PROSPECTS BACK TO YOUR SITE – PODCAST EPISODE #179
If there’s one core philosophy we have here at SiteVisibility it’s that we try to “think beyond the click” meaning we don’t just want traffic – we want traffic that converts. It’s a sad fact that no matter high the response rate of your site a number of hot prospects will get distracted and leave your site empty-handed. Hosted on Acast. See acast.com/privacy for more information.
PPC FOR BEGINNERS: HOW TO DRIVE INSTANT TRAFFIC USING GOOGLE ADWORDS – PODCAST EPISODE #178
While SEO can take time to really see significant visitor numbers, pay per click (PPC) advertising can result in far more rapid traffic generation. In this episode of the internet marketing podcast Kelvin and Andy continue their “beginners” theme and provide a solid grounding in how to get started with PPC advertising. Hosted on Acast. See acast.com/privacy for more information.
BEGINNERS OFFSITE SEO: EFFECTIVE POST-PENGUIN LINK BUILDING STRATEGIES – PODCAST EPISODE #177
Following on from the last podcast Kelvin and Andy complete our beginners guide to SEO by looking at offsite factors that can control how your site ranks in the search engines. Hosted on Acast. See acast.com/privacy for more information.
BEGINNERS ONSITE SEO: HOW TO GET YOUR SITE NOTICED BY GOOGLE – PODCAST EPISODE #176
In this episode of the internet marketing podcast Kelvin and Andy get back to basics with a beginners guide to onsite SEO Hosted on Acast. See acast.com/privacy for more information.
DIGITAL B2B MARKETING STRATEGIES: INTERVIEW WITH JOEL HARRISON – PODCAST EPISODE #175
In this episode of the internet marketing podcast Kelvin talks to Joel Harrison about digital marketing trends in the b2b world Hosted on Acast. See acast.com/privacy for more information.
HOW TO PASS THE GOOGLE ANALYTICS IQ TEST: INTERVIEW WITH ERIC FETTMAN – PODCAST EPISODE #174
This episode of the Internet Marketing Podcast is particular timely, since we’ve recently launched our own in-depth Analytics and Insights service and have written this blog post about passing the Google Analytics IQ Exam. Kelvin is interviewing Eric Fettman who is sharing insight on how to practice for the test, different areas in which to specialise, and the major topics you’ll need to be familiar with in order to become a certified expert in Google Analytics. You can visit his site to hone yo
SEO FOR BUSINESS USING GOOGLE LOCAL: INTERVIEW WITH DAVID MIHM – PODCAST EPISODE #173
We’ve done a lot of talking recently about how important the new Google+ Local layout is for your business, and in this episode of the Internet Marketing Podcast, Kelvin is interviewing an expert in Local SEO, David Mihm. You might know David from his blog or the annual project, Local Search Ranking Factors, which identifies the most important factors in ranking for your regional or local keywords. Hosted on Acast. See acast.com/privacy for more information.
IT’S (BRAND) ANARCHY! INTERVIEW WITH STEPHEN WADDINGTON – PODCAST EPISODE #172
In this episode of the Internet Marketing Podcast, Kelvin is interviewing Stephen Waddington, author of “Brand Anarchy: Managing Corporate Reputation”. Hosted on Acast. See acast.com/privacy for more information.
COULD YOU BE A SOLOPRENEUR? INTERVIEW WITH ROB WALLING: PODCAST EPISODE #171
In this episode of the Internet Marketing Podcast, Kelvin is interviewing Rob Walling, author of “A Developer’s Guide to Launching a Startup” and co-host of the podcast “Startups for the Rest of Us“. They’re discussing the benefits of purchasing an existing business, or starting your own, how to free up some time and the ways to hire a virtual assistant, and Rob’s popular keyword tool HitTail, plus more. Hosted on Acast. See acast.com/privacy for more information.
WHAT TO DO WHEN GOOGLE ADWORDS RETURNS NO RESULTS, AND OTHER QUESTIONS: PODCAST EPISODE #170
In this Q&A episode of the podcast, Kelvin and Andy are discussing how to influence what appears as a sub category in the SERP results; how to use your relationship with your clients (or agency) to create the most effective social media or search campaign; the benefits of linking your website on LinkedIn; and what happens when Google Adwords returns no results. Hosted on Acast. See acast.com/privacy for more information.
MAKING THE MOST OF SEASONAL EVENTS: PODCAST EPISODE #169
With the Queen’s recent Diamond Jubilee celebrations and the Olympics just around the corner, there are a number of unique opportunities to reach out to your audience to take advantage of. So, how does this affect your digital strategy? Hosted on Acast. See acast.com/privacy for more information.
ACTIONABLE INSIGHTS FROM GOOGLE ANALYTICS – PODCAST EPISODE #168
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing a number of insights you can learn from Google Analytics and how to action them. Among others, they’re discussing questions you should ask yourself, like “What pages do I need to improve and why?”; “Which mobile devices is my site broken on?”; “What blog post should I write next?”; “Should I build an Apple or Android App?”; and “Which cities should I target?”. Hosted on Acast. See acast.com/privacy for more inform
THE BEST OF BRIGHTONSEO – PODCAST EPISODE #167
In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through the key message which came through during BrightonSEO Hosted on Acast. See acast.com/privacy for more information.
INTERNATIONAL SEO- HOW TO GET IT RIGHT: INTERVIEW WITH BAS VAN DEN BELD – PODCAST EPISODE #166
In this episode of the Internet Marketing Podcast, Kelvin is talking with Bas van den Beld about the do’s and don’ts of international search. They’re going through the importance of remembering the differences between the search engines operating in different countries, as well as how the different markets within Europe require different strategies. Hosted on Acast. See acast.com/privacy for more information.
GOOGLE’S PENGUIN UPDATE – PODCAST EPISODE #165
In this episode of the Internet Marketing Podcast, Kelvin and Andy are talking about the recent update in Google’s algorithm, which as been dubbed Penguin. Google have said they’re trying to pick up on over optimisation, keyword stuffing, black-hat tactics, and use of strategies which are against their guidelines. Hosted on Acast. See acast.com/privacy for more information.
SOCIAL MEDIA IN IGAMING: INTERVIEW WITH NICHOLA STOTT – PODCAST EPISODE #164
In this special episode of the Internet Marketing Podcast, Kelvin is interviewing Nichola Stott of the Media Flow Hosted on Acast. See acast.com/privacy for more information.
ONLINE PR, LINKS AND SOCIAL MEDIA: INTERVIEW WITH CHRIS LEE – PODCAST EPISODE #163
In this episode of the Internet Marketing Podast, Kelvin is interviewing Chris Lee, MD of Planet Content and a specialist in Online PR Hosted on Acast. See acast.com/privacy for more information.
GETTING MOBILE COMMERCE RIGHT: SPECIAL INTERVIEW WITH PAUL SKELTON – PODCAST EPISODE #162
In this episode of the Internet Marketing Podcast, Kelvin is interviewing Paul Skelton from Internet Retailing Expo Hosted on Acast. See acast.com/privacy for more information.
THE EVOLUTION OF SEARCH: INTERVIEW WITH DANNY SULLIVAN – PODCAST EPISODE #161
In this episode of the Internet Marketing Podcast, Kelvin interviewed Danny Sullivan, the editor-in-chief of Search Engine Land and the organiser of events like the Search Marketing Expo. They were talking about the many changes in the world of Search over the past few months, Google+ and Search Plus Your World and other changes at Google, the future of search engines, and privacy policies among other things. Hosted on Acast. See acast.com/privacy for more information.
ADVANCED GOOGLE ANALYTICS: INTERVIEW WITH DARA FITZGERALD – PODCAST EPISODE #160
In this episode of the Internet Marketing Podcast, Kelvin is interviewing Dara Fitzgerald, Head of Insight at Fresh Egg Hosted on Acast. See acast.com/privacy for more information.
MUST READ MARKETING BOOKS WITH JAMES CARSON: PODCAST EPISODE #159
In this episode of the Internet Marketing Podcast, Kelvin’s interviewing James Carson of Bauer Media Hosted on Acast. See acast.com/privacy for more information.
WHAT IS INBOUND MARKETING WITH BRIAN WHALLEY – PODCAST EPISODE #158
In this episode of the Internet Marketing Podcast, Brian Whalley from Hubspot joins Kelvin for a talk about what Inbound Marketing is and why it’s important for your business. They’re discussing how to incorporate a variety of aspects of inbound marketing into your current digital strategy, including what kinds of content you should give away, and how to generate leads. Hosted on Acast. See acast.com/privacy for more information.
INCREASING THE REACH OF YOUR EMAIL MARKETING: INTERVIEW WITH GUY HANSON – PODCAST EPISODE #157
In this episode of the Internet Marketing Podcast, Kelvin is interviewing Guy Hanson from Return Path Hosted on Acast. See acast.com/privacy for more information.
SOCIAL MEDIA FOR EVENTS – PODCAST EPISODE #156
In this Episode of the Internet Marketing Podcast, Kelvin and Andy are discussing which tools, sites and apps are the best to use when you are organising an event and want to incorporate social media Hosted on Acast. See acast.com/privacy for more information.
BRIGHTONSEO COMPETITION ANNOUNCEMENT – PODCAST EPISODE #156.5
In this very special episode of the Internet Marketing Podcast, Kelvin’s making an important announcement about a fantastic competition for listeners of the podcast Hosted on Acast. See acast.com/privacy for more information.
BEGINNER’S GUIDE TO LINKEDIN – PODCAST EPISODE #155
Kelvin and Andy are taking you through how to start marketing your business on LinkedIn Hosted on Acast. See acast.com/privacy for more information.
BEGINNERS GUIDE TO FACEBOOK – PODCAST EPISODE #154
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the best ways for a business to use Facebook Hosted on Acast. See acast.com/privacy for more information.
BEGINNERS GUIDE TO TWITTER MARKETING – PODCAST EPISODE #153
In this episode of the Internet Marketing Podcast, Kelvin gives you a crash course on some of the most common questions people have about using Twitter Hosted on Acast. See acast.com/privacy for more information.
TAKING OVER THE WORLD WITH INTERNATIONAL DIGITAL MARKETING – PODCAST EPISODE #152
In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Lee Hayhurst, Travel Weekly Group head of News and Travolution Editor to discuss International SEO Hosted on Acast. See acast.com/privacy for more information.
HOW DO I TRACK MY GOOGLE RANKINGS & OTHER QUESTIONS – PODCAST EPISODE #151
In this episode of the Internet Marketing Podcast, Kelvin and Andy provide tips on choosing the most suitable SEO platform tool, details to factor in when promoting one’s website and the specifications one should look out for when transiting between WordPress templates Hosted on Acast. See acast.com/privacy for more information.
CHOOSING THE BEST DOMAIN NAME FOR SEO AND OTHER QUESTIONS – PODCAST EPISODE #150
In this episode of the Internet Marketing Podcast, Kelvin and Andy respond to queries related to most reputable search terms, hyphens in domain names and Exact Match Domains (EMD) Hosted on Acast. See acast.com/privacy for more information.
HOW TO CHANGE A GOOGLE LOCAL LISTING AND OTHER QUESTIONS – PODCAST EPISODE #149
In this episode of the Internet Marketing Podcast, Kelvin and Andy are continuing to answer your questions Hosted on Acast. See acast.com/privacy for more information.
WILL A WEBSITE REDESIGN RUIN MY SEO AND OTHER QUESTIONS – PODCAST EPISODE #148
In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through a few of your questions Hosted on Acast. See acast.com/privacy for more information.
ALL CHANGE AT GOOGLE – PODCAST EPISODE #147
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing 3 big changes that have been made by Google Hosted on Acast. See acast.com/privacy for more information.
HOW TO MEASURE SOCIAL MEDIA – INTERVIEW WITH JIM STERNE – PODCAST EPISODE #146
In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment” Hosted on Acast. See acast.com/privacy for more information.
GETTING YOUR NEXT DIGITAL MARKETING JOB – INTERVIEW WITH JAKE LANGWITH – PODCAST EPISODE #145
In this weeks episode of the Internet Marketing Podcast, Kelvin is speaking to Jake Langwith, an expert in recruitment within the online marketing sector Hosted on Acast. See acast.com/privacy for more information.
WHY PEOPLE MAKE BAD DECISIONS AND HOW MARKETERS CAN TAKE ADVANTAGE – INTERVIEW WITH RORY SUTHERLAND – PODCAST EPISODE #144
In this episode of the Internet Marketing Podcast, Kelvin is speaking to yet another of the keynote speakers at this years Conversion Conference in London, Rory Sutherland. Hosted on Acast. See acast.com/privacy for more information.
MAKE MORE MONEY FROM EVERY VISITOR TO YOUR SITE – INTERVIEW WITH DR. KARL BLANKS – PODCAST EPISODE #143
As you may have seen in previous blog posts, the Internet Marketing Podcast is a media partner at this year’s conversion conference Hosted on Acast. See acast.com/privacy for more information.
BUILD MORE LINKS WITH BETTER BACKLINK ANALYSIS – PODCAST EPISODE #141
n this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing better ways of conducting backlink analysis Hosted on Acast. See acast.com/privacy for more information.
COGNITIVE BIASES – WHEN YOUR MIND PLAYS TRICKS ON YOU – PODCAST EPISODE 140
In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking you through some of the cognitive biases that all digital marketers should be aware of when making decisions about and designing strategy for campaigns Hosted on Acast. See acast.com/privacy for more information.
HOW TO GET MORE SALES FROM YOUR WEBSITE – INTERVIEW WITH BRYAN EIESENBERG – PODCAST EPISODE #142
As you might have seen, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this special episode of the Internet Marketing Podcast, Kelvin will be interviewing Bryan Eisenberg, a keynote speaker at this year’s Conversion Conference Hosted on Acast. See acast.com/privacy for more information.
GETTING MORE SPEAKING GIGS – PODCAST EPISODE #139
As you may know, Kelvin’s been very busy this year travelling the globe and the country delivering a variety of talks to a variety of conference audiences. In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the benefits of increasing the number of speaking opportunities you or your company deliver, and how to go about pitching your ideas in the most efficient way Hosted on Acast. See acast.com/privacy for more information.
FACEBOOK’S NEW FEATURES – PODCAST EPISODE #138
This week, Kelvin and Andy are discussing the latest News and Tools Hosted on Acast. See acast.com/privacy for more information.
JAMES CARSON’S “DR SOCIAL LOVE” BRIGHTONSEO PRESENTATION- PODCAST EPISODE #137
This week’s episode of the Internet Marketing Podcast has been borrowed from a BrightonSEO presentation Hosted on Acast. See acast.com/privacy for more information.
JONATHAN STEWART’S GOOGLE PANDA UPDATE CASE STUDY – PODCAST EPISODE #136
In this episode of the podcast, we’re listening to Jonathan Stewart’s presentation from #BrightonSEO Hosted on Acast. See acast.com/privacy for more information.
THE BIG FOUR: FUTURE TRENDS IN SEARCH – PODCAST EPISODE #135
In this episode of the Podcast, Kelvin is sharing his predictions for the future of Internet Marketing Hosted on Acast. See acast.com/privacy for more information.
THE POWER OF SPREAD SHEETS IN INTERNET MARKETING – PODCAST EPISODE #134
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the latest in tools and hacks for better keyword research, or, what can also be called the power of spreadsheets Hosted on Acast. See acast.com/privacy for more information.
PREMIUM CONTENT ARCHIVE ACCESS NOW FREE – PODCAST EPISODE #133
In this episode of the Internet Marketing Podcast, Kelvin and Andy are explaining how you can access the archive of content previously only available to Premium Podcast Subscribers Hosted on Acast. See acast.com/privacy for more information.
GOOGLE+ INFLUENCING SEARCH RESULTS? CORRELATION STUDY – PODCAST EPISODE #131
In this episode of the podcast Andy and Kelvin are revisiting Google +. Kelvin explains how he believes that Google + may already be providing as good ranking data as Twitter and Facebook Hosted on Acast. See acast.com/privacy for more information.
THE FALSE CONSENSUS EFFECT – PODCAST EPISODE #130
In this episode of the Podcast, Kelvin and Andy are talking about the phenomena in Psychology that is the False Consensus Effect and how it can lead to bad Business decisions Hosted on Acast. See acast.com/privacy for more information.
WHAT IS FACEBOOK’S EDGERANK ALGORITHM? – PODCAST EPISODE #129
In this episode of the Podcast, Kelvin and Andy are discussing Edgerank, an algorithm used by Facebook in order to decide what information appears on your news feed. Kelvin explains the three aspects of the Edgerank algorithm, affinity, weight and time decay and their importance in helping you get your content onto people’s news feeds Hosted on Acast. See acast.com/privacy for more information.
BRIGHTONSEO- PODCAST EPISODE #132
In this episode Kelvin and Andy are talking about BrightonSEO an upcoming event held at Corn Exchange in Brighton on the 9th September 2011. BrightonSEO has developed significantly over the past few years and this one is due to be the biggest yet. Kelvin talks us through some of the sessions that will be held at the event and also explains how you can win tickets Hosted on Acast. See acast.com/privacy for more information.
SUB-DOMAINS, SUB-FOLDERS, OR DOMAINS FOR INTERNATIONAL SITES AND OTHER QUESTIONS – PODCAST EPISODE #128
In this Question and Answer session, Kelvin and Andy are discussing the best ways to decide to you sub-domains, sub-folders, or domains for one company’s international sites; how to make a new employee’s first week in SEO the most beneficial it can be; which WordPress forums to use when trying to share information between the main site and a forum; and how to best promote the chance to win something, whether through an email list or through the Pay with a Tweet system Hosted on Acast. See acast
LINK BUILDING TOOLS – PODCAST EPISODE #127
This episode of the Internet Marketing Podcast is a discussion of three of Kelvin’s favourite link-building tools of the moment Hosted on Acast. See acast.com/privacy for more information.
ALL ABOUT GOOGLE+ – PODCAST EPISODE #126
In this episode of the Podcast, Kelvin and Andy are discussing Google’s newest release, Google+ Hosted on Acast. See acast.com/privacy for more information.
AN INTERVIEW WITH DARYL WILLCOX – PODCAST EPISODE #125
This episode of the Internet Marketing Podcast is an interview with Daryl Willcox, the founder of Daryl Willcox Publishing, which provides Journalists and PR Professionals with databases, resources, and directories Hosted on Acast. See acast.com/privacy for more information.
QUESTIONS AND ANSWERS – PODCAST EPISODE #124
In this episode of the Internet Marketing Podcast, Kelvin and Andy are answering some questions we’ve gotten recently from listeners Hosted on Acast. See acast.com/privacy for more information.
INTERVIEW WITH RAVEN TOOLS – PODCAST EPISODE #123
In this episode of the Internet Marketing Podcast, Kelvin is talking about Raven Tools with two of the people who know it best: Taylor Pratt, VP of Product Marketing and Jon Henshaw, Co-Founder and Director of Product Innovation Hosted on Acast. See acast.com/privacy for more information.
QUESTIONS & ANSWERS PART TWO – PODCAST EPISODE #122
In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking a second round of questions and offering their answers to listeners wondering about a simple way to determine page rank for a few keywords and phrases, whether or not the placement of a capture form will alienate prospective sign-ups, and how to use parked domains Hosted on Acast. See acast.com/privacy for more information.
QUESTIONS & ANSWERS PART ONE – PODCAST EPISODE #121
This week, we’ve got three questions and three answers. Kelvin and Andy are discussing the best way to organise helpful information online, why Kelvin’s book has gone from one website to another, and which programmes are the best for hosting membership podcasts Hosted on Acast. See acast.com/privacy for more information.
GUY COOKSON DISCUSSES RESPOND: PODCAST EPISODE #120
In this episode of the podcast, Guy Cookson talks about Respond, which is a recently developed way to advertise online Hosted on Acast. See acast.com/privacy for more information.
SEO FOR CLASSIFIED WEBSITES – PODCAST EPISODE #119
In this episode of the podcast, Kelvin is talking about various elements of a successful SEO strategy for classified websites, including how to prioritise keywords, how to measure the success of those keywords, ways to use expired listings to your advantage, as well as duplication of content among other things Hosted on Acast. See acast.com/privacy for more information.
QUESTIONS AND ANSWERS – PODCAST EPISODE #118
In this Internet Marketing Podcast Question and Answer Session, Kelvin and Andy are talking about managing tasks, how to optimise content that is behind pay walls, and how to use photos for one way links Hosted on Acast. See acast.com/privacy for more information.
WHAT DO THE NEW ASA CAP GUIDELINES MEAN FOR YOU? – PODCAST EPISODE #117
One of the presentations given at the BrightonSEO conference was about the changes the Advertising Standards Authority has made to the Committee of Advertising Practice codes. Graeme Benstead-Hume and Jo Morley take us through how these changes, which came into effect on 1st March, 2011, will affect digital marketers Hosted on Acast. See acast.com/privacy for more information.
THINGS WE LEARNED AT BRIGHTONSEO – PODCAST EPISODE #116
In this episode of the Internet Marketing Podcast, Kelvin and Andy talk about the main topic of discussion at the BrightonSEO event that happened on 1st April. They discuss the underlying theme of the day, which was the need for SEO to mature as a field, as well as some other insights like the importance of learning outside the discipline Hosted on Acast. See acast.com/privacy for more information.
FACEBOOK FOR DUMMIES WITH PAUL DUNAY – PODCAST EPISODE #115
In this episode of the Internet Marketing Podcast, Kelvin is joined by Paul Dunay the author of “Facebook Marketing for Dummies” Hosted on Acast. See acast.com/privacy for more information.
LINKEDIN NETWORKING WITH JAN VERMEIREN – PODCAST EPISODE #114
In this episode of the Internet Marketing Podcast, we have Kelvin’s interview with LinkedIn marketing strategist Jan Vermeiren Hosted on Acast. See acast.com/privacy for more information.
HOW TO USE SLIDESHARE: AN INTERVIEW WITH CHRIS LEE – PODCAST EPISODE #113
In this episode Kelvin and his guest Chris Lee are taking you through all the ins and outs of SlideShare Hosted on Acast. See acast.com/privacy for more information.
DUCT TAPE MARKETING PODCAST WITH JOHN JANTSCH – PODCAST EPISODE #112
In this episode of the Internet Marketing Podcast, Kelvin shares his interview with John Jantsch Hosted on Acast. See acast.com/privacy for more information.
NEWS AND TOOLS PART TWO – PODCAST EPISODE #111
In this episode, we’re finishing up with the latest News and Tools. Today’s topics are two Facebook updates including changes in the Like and Share options as well as their modifications to the Connect plug-in and Loopt, which is launching at SXSW Hosted on Acast. See acast.com/privacy for more information.
NEWS AND TOOLS, PART ONE – PODCAST EPISODE #110
In this installment of the Internet Marketing Podcast, we have the first part of a two part installment of News and Tools Hosted on Acast. See acast.com/privacy for more information.
GIVING IT AWAY FOR FREE WITH DAVID MEERMAN SCOTT – PODCAST EPISODE #109
In this episode of the Podcast, we have Kelvin’s interview with David Meerman Scott Hosted on Acast. See acast.com/privacy for more information.
GOOGLE’S PANDA (FARMER) UPDATE – PODCAST EPISODE #108
In this episode of the Internet Marketing Podcast, we’re talking about the latest Google update, which is known as the Farmer update to those of us outside of Google thanks to Danny Sullivan of Search Engine Land. The folk at Google call it the Panda update Hosted on Acast. See acast.com/privacy for more information.
SHOULD I BRING MY SITE LIVE BEFORE IT’S READY? – PODCAST EPISODE #107
In today’s podcast we finish up our question and answer session. We’re talking about bringing your site live before it’s ready and SEO for the first few months of a website; discussing article submission websites; and talking about the effects of HTML 5 on internet marketers Hosted on Acast. See acast.com/privacy for more information.
IS PAGERANK STILL A VALID MEASURE OF SUCCESS? – PODCAST EPISODE #106
Today’s episode is the first of two Question and Answer sessions Hosted on Acast. See acast.com/privacy for more information.
GOOGLE & BING’S LOVERS TIFF – PODCAST EPISODE #105
In today’s episode we share some interesting news from the world of digital marketing including Google & Bings Lover’s Tiff, Twitter records broken with the Superbowl, Nokia and Microsoft getting it on and the next BrightonSEO Hosted on Acast. See acast.com/privacy for more information.
WHAT’S A MESH BUSINESS WITH LISA GANSKY – PODCAST EPISODE #104
There’s no avoiding it Lisa Gansky is someone who knows what she’s talking about when it comes to digital business Hosted on Acast. See acast.com/privacy for more information.
WHAT WE LEARN’T AT THE UTALKMARKETING DIGITAL BRAND SUMMIT – PODCAST EPISODE #103
Last year Graeme was lucky enough to attend the UTalk Marketing Summit, which was by all accounts an amazing event covering a huge varietyof topics. In this episode Graeme shares a few of those insights that will help you and your business Hosted on Acast. See acast.com/privacy for more information.
IS GOOGLE SEEING DOUBLE? – PODCAST EPISODE #102
In a jam packed episode we answer a bunch of audience questions including the hugely common issue of duplication and the problems that causes in Google Hosted on Acast. See acast.com/privacy for more information.
KELVIN’S FREE BOOK ON LINK BUILDING IS HERE – PODCAST EPISODE #101
If you follow me on Twitter there’s a good chance you may well have seen me tweeting this week about my free ebook on link building titled ‘Becoming a Clockwork Pirate‘ It takes you through dozens of different practical ways to build the kinds of links to your website that Google and the other search engines love Hosted on Acast. See acast.com/privacy for more information.
WE REACH A PODCASTING CENTURY! – PODCAST EPISODE #100
I can’t believe we’re here but this is episode 100 of Internet Marketing. And how are we going to celebrate our best bits Hosted on Acast. See acast.com/privacy for more information.
BECOME KELVIN’S PODCAST APPRENTICE? – PODCAST EPISODE #99
Kelvin’s not quite Donald Trump or even Lord Sugar, but like those two chaps he’s on the look out for an apprentice Hosted on Acast. See acast.com/privacy for more information.
HOW DO YOU REACH OUT TO BLOGGERS? – PODCAST EPISODE #98
In a Question and Answer session Kelvin Newman & Graeme Benstead Hume answer a series of questions from listeners covering blogger outreach, Google Vince Update, Usage data influence in search results, death of ranking reports & can internet marketing make the web a better place? Hosted on Acast. See acast.com/privacy for more information.
BLEKKO – THE SEARCH ENGINE FOR INTERNET MARKETERS? – PODCAST EPISODE #97
In today’s news and tools epsiode we cover – Blekko an interesting new search engine Hosted on Acast. See acast.com/privacy for more information.
MOVEMBER – GREAT CAUSE & GREAT MARKETING – PODCAST EPISODE #96
In today’s episode we cover off how Movember is such a great cause and how clever they’ve been with their internet marketing Hosted on Acast. See acast.com/privacy for more information.
WHAT DO HARRY POTTER & PLAYBOY HAVE IN COMMON? – INTERVIEW WITH SUSAN GUNELIUS PODCAST EPISODE #95
In today’s episode we interviewed one of the most prolific and respected writers on Internet Marketing Susan Gunelius Hosted on Acast. See acast.com/privacy for more information.
HOW DO YOU LEARN INTERNET MARKETING? PODCAST EPISODE #94
When we turn over to the audience to answer their questions makes for my favourite podcast episodes, like this one Hosted on Acast. See acast.com/privacy for more information.
WHAT’S THE FUTURE OF PODCASTING – PODCAST EPISODE #93
Today me and Andy got out our crystal balls and looked into what we thought the future of Podcasting would be Hosted on Acast. See acast.com/privacy for more information.
HOW TO DO WORK YOU LOVE & GET PAID INTERVIEW WITH JOHN WILLIAMS – PODCAST EPISODE #92
If you enjoyed our interview with Tim Ferris of the 4 Hour Work Week, you’ll love our interview this week with John Williams Hosted on Acast. See acast.com/privacy for more information.
GOOGLEFEST – A NEWS AND TOOLS EPISODE DEDICATED GOOGLE – PODCAST EPISODE #91
This week’s episode we’re talking about some big news and changes at Google, cause they’ve been very busy chaps over the last couple of weeks Hosted on Acast. See acast.com/privacy for more information.
WE ANSWER MORE OF YOUR QUESTIONS – PODCAST EPISODE #90
In today’s show we carry on our usual trick and hand over the show to you and answer more of your questions Hosted on Acast. See acast.com/privacy for more information.
THE VAVA PRINCIPLE OF LINK BUILDING – PODCAST EPISODE #89
You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes Hosted on Acast. See acast.com/privacy for more information.
HOW TO MANAGE YOUR ONLINE REPUTATION INTERVIEW WITH ANTONY MAYFIELD – PODCAST EPISODE #88
In this episode of the Internet Marketing Podcast, we interviewed Antony Mayfield the author of the hugely useful Me and My Web Shadow Hosted on Acast. See acast.com/privacy for more information.
ARE SOCIAL VOTING SITES DYING? – PODCAST EPISODE #87
It’s a news and tools episode of the podcast covering a variety of topics like Twitter, death of social voting sites and us spotting Google Instant before it was even announced! Hosted on Acast. See acast.com/privacy for more information.
SHOULD I USE DIFFERENT URLS TO TRACK THE EFFECTIVENESS OF OFFLINE ADVERTISING? – PODCAST EPISODE #86
It’s that time of the month again when we throw over to the podcast audience for their questions Hosted on Acast. See acast.com/privacy for more information.
MY FAVOURITE GOOGLE ANALYTICS REPORTS- PODCAST EPISODE #85
Tying into next week on the Premium Podcast’s analytics week we’ve got the latest braindump on Kelvin’s Favoruite Google Analytics Reports Hosted on Acast. See acast.com/privacy for more information.
INTERVIEW WITH CHRIS TREADAWAY AUTHOR OF FACEBOOK MARKETING AN HOUR A DAY – PODCAST EPISODE #84
In today’s podcast episode we were lucky enough to sit down with Chris Treadaway the Author of Facebook Marketing an Hour a Day Hosted on Acast. See acast.com/privacy for more information.
TIPS FOR HOW AFFILIATE MARKETERS CAN OUT-PERFORM MERCHANTS – PODCAST EPISODE #83
In today’s episode Kelvin shares how small affiliate marketers can out-perform huge SEO teams working for merchants Hosted on Acast. See acast.com/privacy for more information.
WE ANSWER MORE OF YOUR INTERNET MARKETING QUESTIONS- PODCAST EPISODE #82
In today’s podcast episode because we’ve recieved so many questions from our listeners we’ve switched the schedule and included a second q&a session Hosted on Acast. See acast.com/privacy for more information.
GET A FREE WEEK’S WORTH OF CONTENT FROM THE PREMIUM PODCAST – PODCAST EPISODE #81
Today’s episode is in two chunks, a behind a scenes look at the premium service Hosted on Acast. See acast.com/privacy for more information.
WANT A STICKY WEBSITE? WE’LL TELL YOU HOW – PODCAST EPISODE #80
In the first of two question and answers episodes this month we answer a variety of questions covering a variety of different topics Hosted on Acast. See acast.com/privacy for more information.
ANNOUNCING THE AFFILIATE SERVICE FOR THE PREMIUM PODCAST – PODCAST EPISODE #79
News & Tools Special we cover a variety of pieces of news and tools including us announcing the new affiliate scheme for the premium Hosted on Acast. See acast.com/privacy for more information.
KEYWORD STRATEGIES WHEN PEOPLE DON’T KNOW THEY NEED YOUR PRODUCT – PODCAST EPISODE #78
A question and answer session with some great questions from the listeners on a variety of topics including Facebook Marketing Hosted on Acast. See acast.com/privacy for more information.
INVENTIVE LINK BUILDING TECHNIQUES – PODCAST EPISODE #77
You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes Show Notes to Follow As always Hosted on Acast. See acast.com/privacy for more information.
TWITTER TIPS FROM A GHOST TWEETER INTERVIEW WITH MICALA WILKINS – PODCAST EPISODE #76
In today’s episode we’ve got an interview with Micala Wilkins, a virtual assistant who has promoted herself using Twitter and provide ghost tweeting services Hosted on Acast. See acast.com/privacy for more information.
5 WAYS THE IPHONE 4 IS GOING TO CHANGE THE WAY INTERNET MARKETING- PODCAST EPISODE #75
In this week’s episode of the podcast we talk about the 5 ways the iPhone 4 has the potential to change internet marketing Hosted on Acast. See acast.com/privacy for more information.
HOW DO YOU AVOID DOING DAMAGE WHEN YOU UPGRADE YOUR SITE? – PODCAST EPISODE #74
In our latest episode of the podcast we take yet more questions from the listeners to the show Hosted on Acast. See acast.com/privacy for more information.
HOW TO GET YOUR BUSINESS TO DO WELL IN GOOGLE LOCAL – PODCAST EPISODE #73
One of the area’s we knew we wanted to cover when we launched the premium content from the Internet Marketing Podcast was Google Local Hosted on Acast. See acast.com/privacy for more information.
HOW TO GET A BOOK DEAL THROUGH SOCIAL MEDIA – CLARE EVANS INTERVIEW – PODCAST EPISODE #72
Following our launch of the premium service last week, we’ve got an interview with Clare Evans a Time Management expert Hosted on Acast. See acast.com/privacy for more information.
EXCITING ANNOUNCEMENT FROM INTERNET MARKETING PODCAST – PODCAST EPISODE #71
Well, we’ve been trailing it for several weeks, I can now formally announce the new premium content membership community from the team behind the… Hosted on Acast. See acast.com/privacy for more information.
HOW TO RECORD PODCAST INTERVIEWS AND OTHER QUESTIONS – PODCAST EPISODE #70
In this weeks episode we take more questions from the listeners How do you record the podcast? Hosted on Acast. See acast.com/privacy for more information.
HOW TO GET LINKS FROM TRUSTED UNIVERSITY AND GOVERNMENT WEBSITES – PODCAST EPISODE #69
This week I was lucky enough to deliver a talk at SMX Advanced London talking about how to get trusted links Hosted on Acast. See acast.com/privacy for more information.
HOW TO TURN A COMPLEX MIND MAP INTO A PRESENTATION – PODCAST EPISODE #68
In this weeks show we do another quick run down of a few of our favourite new tools to help your internet marketing efforts Hosted on Acast. See acast.com/privacy for more information.
THE GODFATHER OF USABILITY, JAKOB NIELSEN, GET’S A GRILLING – PODCAST EPISODE 67
There is one name in the world of Usability that gets name checked more than any other, Jakon Nielsen Hosted on Acast. See acast.com/privacy for more information.
HOW TO CHOOSE THE MOST PROFITABLE KEYWORDS ALL OVER THE WORLD – PODCAST EPISODE 66
In this week’s episode of Internet Marketing have a Q&A session where we answer the questions of our listeners covering topics including monetisation Hosted on Acast. See acast.com/privacy for more information.
WORDPRESS & JOOMLA CMS SECURITY – PODCAST EPISODE 65
In this week’s episode of Internet Marketing have a special how-to episode on making your WordPress and Joomla more secure Hosted on Acast. See acast.com/privacy for more information.
LOW CARBON MARKETING – INTERVIEW WITH AMY FETZER AUTHOR OF GREEN LADDER – PODCAST EPISODE 64
In this week’s episode of Internet Marketing we interviewed Amy Fetzer, Author, Journalist and expert on sustainability about how you can go green Hosted on Acast. See acast.com/privacy for more information.
HOW TO GET GREAT FREE STOCK IMAGES AND DIGITAL ECONOMY BILL – PODCAST EPISODE #63
In this weeks show Kelvin Newman, Andy White & Daniel Rowles sat down to discuss the latest internet marketing news and tools Hosted on Acast. See acast.com/privacy for more information.
WHAT’S PODCASTING GOOD FOR – INTERVIEW WITH CLIFF RAVENSCRAFT – PODCAST EPISODE #62
We sat down and spoke to Cliff Ravenscraft, one of the web’s leading authorities on podcasting, to ask him a few questions about podcasting Hosted on Acast. See acast.com/privacy for more information.
SHOULD YOU MAINTAIN PERSONAL AND BUSINESS TWITTER ACCOUNT PLUS OTHER QUESTIONS FROM LISTENERS – PODCAST EPISODE #61
In this week’s podcast we answered questions from the listeners to the show Hosted on Acast. See acast.com/privacy for more information.
WANT TO BE A MICROPRENEUR? ROB WALLING AND MIKE TABER INTERVIEW – PODCAST EPISODE #60
It’s that time of the week again! This week’s episode of the Internet Marketing Podcast features an interview from Andy White with the two … Hosted on Acast. See acast.com/privacy for more information.
PUBSUBHUBBUB, FLASH 5, GOOGLE WEBMASTER TOOLS & OPENSITEEXPLORER.ORG – PODCAST EPISODE #59
It’s here, the first of our new weekly episodes of the podcast Hosted on Acast. See acast.com/privacy for more information.
INTERVIEW WITH ALICIA NAVARRO FROM SKIMLINKS PLUS QUESTIONS AND ANSWERS – PODCAST EPISODE #58
In this podcast we cover a variety of questions from our listeners and interviewed Alicia Navarro one of the founders of SkimLinks Hosted on Acast. See acast.com/privacy for more information.
SETH GODIN AND TIM FERRISS INTERVIEW – PODCAST EPISODE #57
It’s not everyday of the week you get to interview a marketing legend Hosted on Acast. See acast.com/privacy for more information.
THE 12 INTERNET MARKETING TOOLS OF CHRISTMAS – INTERNET MARKETING PODCAST EPISODE #56
In our latest episode we run down our twelve favourite Internet Marketing Tools of 2009 plus and Interview with screencasting expert Ian Ozsvald Hosted on Acast. See acast.com/privacy for more information.
EMAIL CAMPAIGNS AND BLOGGING STRATEGIES – PODCAST EPISODE #55
Listen Here In episode 55 of the Internet Marketing Podcast we cover Rupert Murdoch in negotiations with MSN to block Google from indexing Hosted on Acast. See acast.com/privacy for more information.
WANT TO SET UP SUBSCRIPTION ONLINE PUBLISHING BUSINESS? LISTEN TO OUR PODCAST INTERVIEW WITH MILES GALLIFORD OF SUBHUB – PODCAST EPISODE #54
This month Andy White, Daniel Rowles, Kelvin Newman and Helen Tredell turned the podcast over to our listeners and answered all their questions Hosted on Acast. See acast.com/privacy for more information.
THE THEME KOALA CAPER – PODCAST EPISODE #53
In today’s show Kelvin talks to Steve Waddington of Speed Communications about online PR Hosted on Acast. See acast.com/privacy for more information.
ONLINE BRANDING PODCAST SPECIAL – INCLUDING AN INTERVIEW WITH NEIL CROFTS – PODCAST EPISODE #52
In today’s show, Helen Trendell talks Neil Crofts about how to find and communicate the essence of your business online Hosted on Acast. See acast.com/privacy for more information.
PODCAST INTERVIEW WITH WORLD LEADING ANALYTICS AUTHORITY AVINASH KAUSHIK – PODCAST EPISODE #51
In this month’s podcast we were lucky enough to have the pleasure of interviewing one of the world’s most respected web analytics gurus Avinash Hosted on Acast. See acast.com/privacy for more information.
SPECIAL 50TH EDITION OF THE INTERNET MARKETING PODCAST – PODCAST EPISODE #50
Well it’s finally here the our 50th edition which we’re all really chuffed about, in todays 50th show Hosted on Acast. See acast.com/privacy for more information.
PODCAST EPISODE #49A: OUR PRE 50TH SHOW REQUEST
Hello all, Andy White here with possibly our shortest ever episode of Internet Marketing Hosted on Acast. See acast.com/privacy for more information.
SMX LONDON PODCAST INTERVIEW WITH RAND FISHKIN FROM SEOMOZ, LYNDON ANTCLIFF & CIARAN NORRIS – PODCAST EPISODE #49
The latest podcast is now live on iTunes. We were lucky enough at SMX London to sit down and interview three of the standout … Hosted on Acast. See acast.com/privacy for more information.
INK, PAPER & SCREEN CASTS – INTERNET MARKETING PODCAST #48
The latest podcast is live In a paper-and-ink-orientated conversation today, Andy White, Helen Trendell and I talk about our favourite Internet Marketing books Hosted on Acast. See acast.com/privacy for more information.
TWITTER CONVERSATIONS & ANIMOTO – INTERNET MARKETING PODCAST #47
In another enthusiastic round table chat today myself, Daniel Rowles and Andy White talk about Twitter the conversations encountered on the seminar circuits Hosted on Acast. See acast.com/privacy for more information.
NUGGETS FROM SES LONDON – PODCAST EPISODE #46
In a lively round table session today I talk to Daniel Rowles and Kelvin Newman about web analytics – or should I say the … Hosted on Acast. See acast.com/privacy for more information.
SEO LATEST TRENDS – PODCAST EPISODE #45
In today’s episode, Daniel Rowles has a round table discussion with his senoir SEO team about trends they have seen in SEO in recent … Hosted on Acast. See acast.com/privacy for more information.
CONTENT MANAGEMENT SYSTEMS – PODCAST EPISODE #44
In a late pre-Christmas show, Dan and I explore the world of Content Management Systems and in particular WordPress, Joomla and Drupal. Hosted on Acast. See acast.com/privacy for more information.
DIGITAL MARKETING IN A RECESSION – PODCAST EPISODE #43
In today’s show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession Hosted on Acast. See acast.com/privacy for more information.
GOOGLE ANALYTICS REVISITED – PODCAST EPISODE #42
Google Analytics has grown into a handsome beast since we last looked at it – with some nice new features Hosted on Acast. See acast.com/privacy for more information.
CHROME, RECESSION STRATEGIES AND PODCAST PROMOTION – PODCAST EPISODE #41
We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times Hosted on Acast. See acast.com/privacy for more information.
MAKING EMAIL MARKETING MORE EFFECTIVE – PODCAST EPISODE #40
In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to … Hosted on Acast. See acast.com/privacy for more information.
WRITING FOR THE WEB REVISITED – PODCAST EPISODE #39
In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, … Hosted on Acast. See acast.com/privacy for more information.
CONTENT LENGTH AND IMAGE TRICKS AND CSR PODCAST EPISODE #38
In episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social … Hosted on Acast. See acast.com/privacy for more information.
SEARCH ENGINE OPTIMISATION REVISITED – PART 2 PODCAST EPISODE #37
In episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation Hosted on Acast. See acast.com/privacy for more information.
SEARCH ENGINE OPTIMISATION REVISITED – PART 1 PODCAST EPISODE #36
In episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation. Hosted on Acast. See acast.com/privacy for more information.
PODCAST EPISODE #35: CONVERSION MARKETING
In today’s show, we’ll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we’ll be talking to … Hosted on Acast. See acast.com/privacy for more information.
THE PSYCHOLOGY OF SEARCH – PODCAST EPISODE #34
In today’s show, we’ll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we’ll … Hosted on Acast. See acast.com/privacy for more information.
THE ONLINE LIFE OF BRAND – PODCAST EPISODE #33
We’ll be covering the online life of brands, how to keep your eye on the online brand message and we’ll be talking to a … Hosted on Acast. See acast.com/privacy for more information.
HOAX, ALIENS OR VIRAL MARKETING – PODCAST EPISODE #32
What the new generation Zune means to podcasters. Amazon’s brings out it’s new Kindle ebook reader Hosted on Acast. See acast.com/privacy for more information.
FACEBOOK IS WORTH HOW MUCH!? – PODCAST EPISODE #31
1.6% of Facebook goes to Microsoft for USD 240,000,000 – are we seeing another dot com boom? Hosted on Acast. See acast.com/privacy for more information.
ONLINE BRANDS AND HOW BUSINESSES CAN USE SOCIAL NETWORKING – PODCAST EPISODE #30
Dan and I discuss Online Brands and some things to look out for with context sensitive advertising Hosted on Acast. See acast.com/privacy for more information.
A BAN ON ONLINE GAMBLING – PODCAST EPISODE #29
Dan and Andy discuss Googles pay per click ban on online gambling. I talk with Darren Fell of Pure about email marketing with particular … Hosted on Acast. See acast.com/privacy for more information.
CAN A NICHE BE TOO NARROW? – PODCAST EPISODE #28
Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective Hosted on Acast. See acast.com/privacy for more information.
WEBSITE OPTIMISER AND I FEEL LIKE A MILLION DOLLARS – PODCAST EPISODE #27
I talk to Daniel about Website optimiser – a great tool for testing marketing changes on your website. Hosted on Acast. See acast.com/privacy for more information.
ONLINE PR AND YOUR COMMENTS – PODCAST EPISODE #26
After an embarrassingly long hiatus of nearly 6 weeks, we are back! After apologising profusely, Daniel and I discuss online PR and we address … Hosted on Acast. See acast.com/privacy for more information.
GOOGLE CHECKOUT – PODCAST EPISODE #25
Google offers its new checkout service and I talk to Neil Cole about using Myspace to extend your network. Hosted on Acast. See acast.com/privacy for more information.
SPIDERS AND VIDEOS – PODCAST EPISODE #24
Daniel talks about how web spiders operate and a couple of things we all need to be aware of and I talk to David … Hosted on Acast. See acast.com/privacy for more information.
WEB 2.0 REVISITED – PODCAST EPISODE #23
For those of us still at odds with Web 2.0, Daniel puts us at ease. I interview Wiggly Wigglers creator Heather Gorringe about her … Hosted on Acast. See acast.com/privacy for more information.
LESSONS FROM THE CORPORATE PODCAST SUMMIT (PART 1) – PODCAST EPISODE #22:
Fresh from the Corporate Podcast Summit in London (OK – well it was a week ago), Andy is debriefed by Daniel Hosted on Acast. See acast.com/privacy for more information.
#21: SOCIAL MEDIA OPTIMISATION
In this episode – new law on online Business Reviews – the low down on Social Media Optimisation Hosted on Acast. See acast.com/privacy for more information.
MAPS, REVIEWS AND EMAIL LIST MANGEMENT – PODCAST EPISODE #20
In this episode – Google Maps take on a role in organic search – Google includes Business Reviews in page rank – Email List … Hosted on Acast. See acast.com/privacy for more information.
WEB 2.0 – WHAT IS IT? – PODCAST EPISODE #19
In todays episode we hear how Youtube is sharing revenue and how Web 2.0 can help with your online marketing Hosted on Acast. See acast.com/privacy for more information.
THE TECHNOLOGY BEHIND WEB PAGES – PODCAST #18
After attending the Fat Boy Slim concert yesterday, Daniel Rowles comes back down to earth and covers the technology behind web pages and how … Hosted on Acast. See acast.com/privacy for more information.
INTRODUCTION TO E-COMMERCE PODCAST EPISODE #17:
This week Andy and Daniel give on overview of the options and pit falls of selling online. Covering shopping carts, credit card processing and … Hosted on Acast. See acast.com/privacy for more information.
ONLINE ADVERTISING – PODCAST EPISODE #16
Online advertising is the most widely formed use of marketing on the web which generates millions of pounds/dollars of revenue every week Hosted on Acast. See acast.com/privacy for more information.
ADVANCED PAY PER CLICK – PODCAST EPISODE #15
Jeremy talks with Andy about some of the more advance and less used features of Google’s Pay Per Click campaign management system, Adwords Hosted on Acast. See acast.com/privacy for more information.
COMMUNITY WEBSITES – PODCAST EPISODE #14
Daniel Rowles talks with Andy about the effects and uses of community sites, and what this means in practice online Hosted on Acast. See acast.com/privacy for more information.
THE ROLE OF E-LEARNING – POCAST EPISODE #13
Andy talks to Richard Middleton about the role of e-learning in internet marketing Hosted on Acast. See acast.com/privacy for more information.
WEBSITE ACCESSIBILITY – PODCAST EPISODE #12
This week we will be delving into the topic of Accessibility. Being a legal issue Website owners need to be making sure their site … Hosted on Acast. See acast.com/privacy for more information.
YOUR INTERNET MARKETING STRATEGY – PODCAST EPISODE #11
Today Andy and Daniel cover your Internet Marketing Strategy Hosted on Acast. See acast.com/privacy for more information.
THE ROLE OF PODCASTING- EPISODE #10
In this episode, Daniel and Andy examine the role of podcasting in your Internet Marketing strategy Hosted on Acast. See acast.com/privacy for more information.
AFFILIATE MARKETING – PODCAST EPISODE #9
In this episode we will be discussing Affiliate Marketing. Its a topic that is causing a lot of buzz due to its revenue generating … Hosted on Acast. See acast.com/privacy for more information.
AN INTRODUCTION TO PAY PER CLICK (PPC) – EPISODE #8
This week we take at look at the subject of Pay Per Click. PPC can be an excellent means of getting targeted traffic to … Hosted on Acast. See acast.com/privacy for more information.
INTRODUCTION TO ANALYTICS PODCAST EPISODE #7
In this episode we take a look at analytics. What it is. Why its important Hosted on Acast. See acast.com/privacy for more information.
EMAIL MARKETING – PODCAST EPISODE #6
Email marketing offers a cost effective and targeted way of reaching existing and potential new customers Hosted on Acast. See acast.com/privacy for more information.
BUILDING YOUR OWN NEW MEDIA BUSINESS – EPISODE #5
In this episode you will hear advice and tips on building your own New Media business as I talk with Jason Woodford Hosted on Acast. See acast.com/privacy for more information.
QUICK COMMENT FROM ANDY – PODCAST EPISODE #4
Silly old me. I forgot to mention last week that the guys would be away this week. So just a quick apology and comment … Hosted on Acast. See acast.com/privacy for more information.
WEBSITE USABILITY – PODCAST EPISODE #3
This episode includes an introduction and practical tips on web site usability Hosted on Acast. See acast.com/privacy for more information.
SEARCH ENGINE OPTIMISATION – PODCAST EPISODE #2
It’s all about getting more of the right people to visit your website Hosted on Acast. See acast.com/privacy for more information.
AN INTRODUCTION TO ONLINE MARKETING – PODCAST EPISODE #1
A series of tips and practical advice on how to get the best from Internet Marketing. Hosted by Andy White, alongside Daniel Rowles and … Hosted on Acast. See acast.com/privacy for more information.