Sound in Marketing
Dreamr Productions
Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time.
Remember TripleDent Gum?
Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Season Seven Recap
Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come.
Episodes referenced in order:
Left Coast Airlines
Insurance Jingles...Why?
What Is Sonic Branding With Examples
The World's Loudest Chips Bag
Vegas Needs a Sound Strategy
From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in
Vegas Needs a Sound Strategy
Ever wondered why Vegas has to be so noisy? I know I have! What if Vegas used sound to invite rather than disorient? In this episode of the Sound In Marketing podcast, we explore the possibilities and pitfalls of strategic sound in Sin City.
You can find the original article the episode inspired here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist.
If you liked this episode and want more, be sure to subscribe to the Sound In Marketing monthly
The World's Loudest Chips Bag
In episode 128 of the Sound In Marketing podcast, I talk about SunChips’ bag design blunder. At one point, the bag was too loud…but for a good cause.
You can find the original article the episode inspired here.
Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news.
Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting.
As promised, here are some li
Ocean Spray, TikTok, and Fleetwood Mac
This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here.
Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news.
Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episo
Shoptalk 2024; How Authenticity Wins For Brands Like PacSun, Crocs, And Mattel In Today's Retail Marketing Space
Shoptalk 2024 is a global conference that focuses on the retail industry and how they are navigating the world of marketing and advertising. In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago.
Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news.
Thank you to my guest Joe Laszlo, Head of Content US for Shoptalk, and to the entire team at Shoptalk for allowing me to
Insurance Jingles...Why?
Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most downloaded episode of the year!
If you haven’t heard of 20k before, go subscribe immediately. You won’t be disappointed. Like Sound In Marketing, they focus on the wonder of sound in a very fun and accessible way with amazing skill and craft. Not sure what episodes to start with? My faves are, Tudum!, I’m Lovin’ It, and Sounda
What Is Sonic Branding With Examples
One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context.
Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news.
Interested in learning more? You heard a snippet of Sound In Marketing Learning's "Sound's Power and Influence in Marketing" course that's full of insight and ideas. I have both a
Left Coast Airlines
Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.
Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. Here is my case study write-up.
Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news.
Thank you to my brilliant voice actors who brou
(TRAILER) Left Coast Airlines
Episode Premiere Tuesday, Jan 23, 2024
Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.
Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result.
To follow me, you can come find me on Linkedin, Medium, Twitter, and Facebook.
Lastly, https://pod.link/1467112373 here are all the places you can fin
Sound In The Shopping Experience
In Episode 122 of the Sound In Marketing Podcast, we explore sound in the shopping experience.
Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers that will return again and again. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions.
Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur: Head of Strate
Why Brands Need Sound Strategy
In episode 121 of the Sound In Marketing podcast, we talk about brand strategy. Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions.
Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for that stirring example of music I would not play in a mellow coffee shop. I also stuck i
Sound Is...
In Episode 120 of the Sound In Marketing Podcast, I explore sound and what it is. Sound is everywhere and in everything. It is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing? Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions.
Thank you to Pixabay and Artlist for some great SFX fillers. I also created and slipped in a few of my ow
POS; Retails’ Weakest Link
In Episode 119 of the Sound In Marketing podcast, I explore retail's weakest link; POS sounds. There are many steps in the consumer's brand journey but none more important than the last one; purchase. Learn how payment sounds could be retail's weakest link.
This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link.
Thank you to Sentient Decision Science for their Pay Sounds study and the inspiration for this episode. Thank you also to Made
Sonic Branding For the Small Business
Sonic branding traditionally has been seen as a “big business thing”. But what about the little guy? Small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast.
This episode was a reboot from a previous article I wrote in 2023; Sonic Branding for the Small Business.
Thank you to Netflix, Mastercard, Visa, Intel and McDonalds for some great sonic logo examples. Thanks also to the Shane Company and Purple mattress for some fun
3D Audio; Following The Sound
In Episode 117 of the Sound In Marketing podcast, we talk about how 3D audio in ads works to a brands benefit.
We naturally listen to sound in 3D. Why are we not taking this into consideration within our advertising and content creation?
This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience.
Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work in developing better and better 3D audio a
Marketing Past COVID With Sound
In episode 116 of the Sound In Marketing podcast, we talk about the power of sound past the life of a global pandemic.
COVID has and is doing a number on us. Emotional connection and understanding is what we’re craving. Now is not the time to sell. Now is the time to relate and learn and grow. How can we do that through sound in marketing?
This episode was a re-boot from an article with the same name that I wrote back in 2021.
Thanks to Pixabay Sound Effects, Old Radio World, and NPR for some gr
Are Jingles Better Than Sonic Logos
In episode 115 of the Sound In Marketing podcast, I talk about the differences between a jingle and a sonic logo.
What’s the difference between a jingle and a sonic logo anyway? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast.
This episode was a reboot of an article I wrote back in 2019.
Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples, and to Lu
What Does A Black T-Shirt Sound Like
In episode 114 of the Sound In Marketing Podcast, I talk about the subtle powers of sound in e-commerce.
What does a black t-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers.
This episode was a re-boot from an article with the same name that I wrote back in 2020.
Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip so
The Sound Of Sadness
In episode 113 of the Sound In Marketing podcast, we discuss the psychology of sound and why it can sound happy or sad.
What if we could better monitor our emotional intake by better analyzing what "sad music" really sounds like to an individual? What if music could help save us from depression?
This episode was a re-boot from an article with the same name that I wrote back in 2021.
Thanks to Artlist’s library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Add
Episode 112- The Sound of a Nation (Part Two)
We dig deep into cross cultural exploitation and global pride. Music is a uniter in bad times as well as good. Join us as we explore some extremely powerful examples from America to the Ukraine. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy.
To listen/watch the examples listed in this episode, here are some links:
Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to fight for his country. When the streets were bare in Kiev, he took
Episode 111- The Sound of a Nation (Part One)
What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found
Episode 110- Sound Aged Cheese (Part Two)
Cheez It gets a sonic makeover in this fun project with Pandora. Steve Keller tells me all about their partnership with Kellogg on this very unique study of changing the molecularly structure of microorganisms.
Here’s some great reference links in regards to our Aged By Audio conversation:
https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio
https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works
https://shop.cheezit.com/
https://blog.siriusxm.com/cheez-it-aged-by-a
Episode 109- Sound Aged Cheese (Part One)
Ever wondered what happens when you play hip hop to cheese for 6 and a half months? Join the conversation with me and Steve Keller of Pandora as we discuss his latest project with Cheez It.
Here’s some great reference links in regards to our Aged By Audio conversation:
https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio
https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works
https://shop.cheezit.com/
https://blog.siriusxm.com/cheez-it-aged-by-audio/
https://www.link
Episode 108- The Home Depot Song (Part Two)
Brand Voice is no longer just about the copy. It can be a sound. It can be music. In Home Depot’s case, it’s the Orange Theme. Listen into my conversation with Lisa Destafano VP of Brand Marketing and Creative as we discuss “the sound of doing”.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitt
Episode 107- The Home Depot Song (Part One)
Did you know The Home Depot has a song? And they’ve been using that song since 2013? Come learn more as I speak with Lisa Destefano VP of Brand Marketing and Creative about how Home Depot uses all the senses to connect with their customers.
For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.
For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read artic
Episode 106-The Aflac Duck (Part Two)
Tom Amico and Eric David only had “ears” for Gilbert Gottfried when they were choosing a spokes voice for the iconic Aflac duck. Take a listen to this fun episode with great commercial examples sprinkled throughout.
For more on Tom and Eric’s work, check out TomAndEric911.com.
For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.
For more on the latest in sound marketing these days, go to www.soundinmarketing.com
Episode 105- The Aflac Duck (Part One)
Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck.
This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. Check back next week for the conclusion to our interview.
For more on Tom and Eric’s work, check out TomAndEric911.com.
For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.
For more on the latest in sound marketing these days,
Episode 104- Chevy Silverado’s Walter the Cat (Part Two)
What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertising Manager. In this episode, we talk all about it with fun commercial examples sprinkled within.
To see the Chevy’s latest trucks, click here.
For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.
For more on the latest in sound marketing these days, go to www.soundinmarketin
Episode 103- Chevy Silverado Walter the Cat (Part One)
Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager sat down with me and discussed how it all came about. Check out Walter in Winter, Walter At the Lake here.
To see the latest trucks, check out the Silverado here.
For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.
For more on the latest in sound marketing these days, go to www.
Episode 102- The Sound of Corporate Sponsorship (Part Two)
Even in the background, music can be used in subtle ways to invoke different stories. In the case of National Public Media (NPM), music is just one of the characters in their story. NPM is able to create subtle cues to the audience differentiating NPR programming from their sponsored ad experience.
NPM’s use of custom music allows them the flexibility to set their message apart.
For more on what NPM is doing check out www.nationalpublicmedia.org for more information.
For more on creating bran
Episode 101- The Sound of Corporate Sponsorship (Part One)
Season Five of the Sound In Marketing Podcast kicks off with an interview about corporate sponsorship advertising. My guests were Sara Barbour and Shannon Boerner of NPM.
Sponsorship advertising needs to resonate with the audience that is listening. In the case of National Public Media (NPM), that audience is NPR listeners. NPM goes to great lengths to create content that not only resonates but tells a clear story with a journalist approach.
Relatability, intentionality, and person first stor
Episode 100- What I Have Learned So Far
We made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. WHAT I HAVE LEARNED SO FAR. I go over the path that the Sound In Marketing podcast has taken through sensory marketing, brand equity, immersive customer experiences, ethical and fair use in audio, diversity and lack thereof, and social audio. We end with predictions and hopes for 2022 and beyond.
Thank you to all of you that have supported the podcast thus far. I really
What Is Audio Content in Conversational AI (Part Two)
How can audio content help to make our lives easier? We only have 24 hours in the day. But with audio our to-do's can be multi-tasked. We are granted the gift of new time within our day. In Episode 99 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio about:
Customizing ad spend to appropriate content.
Keeping the engagement going within audio content,
Innovation and where we were just 15 years ago.
As referenced in the episode, here’s the example Ron mentioned about his latest c
What is Audio Content in Conversational AI (Part One)
We only have 24 hours in the day but with the ability to listen to our content rather than look at it, somehow we are granted new time within our day.
In Episode 98 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio and I talk about it. Some of the topics we discussed:
How do we use a cross-modal strategy to retain information best within audio?
How does podcast advertising work with conversational AI?
What are some new outlets for audio experience advertising ?
As referenced in t
What Is A Dynamic Ad (Part Two)
In Episode 97 of the Sound In Marketing Podcast, I conclude my chat with Sam Crowther of A Million Ads. We discussed relevancy and connection in ads, synthetic voice, and the creativity of dynamic ads in real time.
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by
What Is A Dynamic Ad (Part One)
In Episode 96 of the Sound In Marketing podcast, I talked with Sam Crowther of A Million Ads. We discussed the actual definition, utility, and the three drivers for human attention (personal relevance, contextual relevance, and threat).
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For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted,
What is Sensory Perception (Part Two)
Sensory experiences are not limited to one sense or one moment. Lots of factors are at play and that's what Alejandro and I talk about in Episode 95 of the Sound In Marketing Podcast.
Alejandro Salgado is the owner and founder of Atrianna, a tech company for market insights generation and predictions. https://atrianna.com/
We talked about telling a story through the product packaging, the 4 moments of experience, how design and future practicality go hand in hand, breaking down what imagery act
What is Sensory Perception (Part One)
In episode 94 of the Sound In Marketing Podcast, I talked with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about the definition of sensory perception, reality being a holistic feeling, our human simplification through categorization, and how you can actually retrain the senses to perceive correctly after an injury.
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For any further i
What Is Synthetic Voice (Part Two)
What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely necessary, hesitant adopters, the broader voice ability, and the accessibility to brands of all sizes.
To learn more about Rupal and her company, follow her on Linkedin and Twitter.
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For any further inquiries, you can find me at Dreamr Productions www.dreamrp
What Is Synthetic Voice (Part One)
What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and give a voice identity, utility vs. humanity, and concatenate speech synthesis vs. machine learning models.
To learn more about Rupal and her company, follow her on Linkedin and Twitter.
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For any further inquiries, you can find me at Dreamr Productions www
What Is Sonic Branding (Part Two)
In Episode 91 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution.
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For any further inquiries, you can find me at Dreamr P
What Is Sonic Branding (Part One)
In episode 90 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created.
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For any further inquiries, you can find me at Dreamr Produc
What Is Sensory Marketing (Part Two)
In Episode 89 of the Sound In Marketing Podcast, I concluded my conversation with Simon Faure Field of Equal Strategy. We talked about customer service and tapping into a sensorial perspective to create a real connection.
For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com.
Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news.
If your company is
What Is Sensory Marketing (Part One)
In Episode 88 of the Sound In Marketing Podcast, I talked to Simon Faure Field of Equal Strategy. We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective.
For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com.
Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing new
What Is Voice Gaming (Part Two)
In episode 87 of the Sound In Marketing Podcast, I concluded my talk with Nick Sawka of Voice Spark Live about voice gaming. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr P
What Is Voice Gaming (Part One)
In episode 86 of the Sound In Marketing Podcast, I talked about Nick Sawka of Voice Spark Live about voice gaming, what it is, creating a comfortable environment for the players, accessibility, creativity, and using time “effectively”.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and F
What Is Connected Voice Mobility (Part Two)
In episode 85 of the Sound In Marketing podcast, I concluded my conversation with Adam Emfield of Cerence. We talked about new tech coming, privacy issues being addressed, multi-modality, and building trust within electric and self-driving vehicles.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.
If your company is ready to explore sound in its marketing, Dreamr Productions would love t
What is Connected Voice Mobility (Part One)
In episode 84 of the Sound In Marketing podcast, I spoke with Adam Emfield of Cerence about holistic and seamless experiences, consistency, and the risks of outsourcing your brand voice.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategiz
What Is Branded Podcasting (Part Two)
In episode 83 of the Sound In Marketing podcast, I concluded my interview with Jenn Dudley of Dante32. We talked about building a brand asset through podcasts, focusing on the brand story, and amplifying future marketing strategies.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produc
What Is Branded Podcasting (Part One)
In episode 82 of the Sound In Marketing podcast, I talked with Jenn Dudley of Dante32. We talked about how podcast ads and branded podcasts are “the ads you “actually” want to listen to.” We talked about the difference between a dedicated podcast and advertising on one, the difference between entertaining and selling, and how a podcast is a long-term brand equity investment.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool communit
What Is Measuring the Value of Sound (Part Two)
In episode 81 of the Sound In Marketing podcast, I concluded my interview with Damian Scragg of Veritonic. We talked about how customized sound is a long game, how brands shift to sound investments, and the importance of analyzing your market now rather than later.
To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soun
What Is Measuring the Value of Sound (Part One)
In Episode 80 of the Sound In Marketing podcast, I speak with Damian Scragg of Veritonic. We talked about human subjectivity to musical choice is relevant but so is your target audience and the data.
To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.
If you’re a brand that needs help navigating t
Episode 79- What Is Voice Design (Part Two)
What Is Voice Design (Part Two) with Shyamala Prayaga of the Digital Assistant Academy. We talked about the definition of conversational design, dialects, and pronunciations, and how designing voice “takes a village”.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends i
Episode 78- What Is Voice Design (Part One)
What Is Voice Design (Part One) with Shyamala Prayaga of the Digital Assistant Academy. We talked about creating natural conversation, how a good interface isn’t noticed, connection and experience, and too many options in voice assistance must be carefully assessed.
To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a
Episode 77- What Is Social Audio (Part Two)
What Is Social Audio (Part Two) with Ahmed Bouzid of Witlingo. We talked about how audio has taken charge in social media, the functionality and efficiency of sound in general, and the advantages and options of a voice conversation in a post-COVID society, new Witlingo announcements, and Lingofest 2021.
To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating
Episode 76- What Is Social Audio (Part One)
What Is Social Audio (Part One) with Ahmed Bouzid of Witlingo. We talked about what we see social audio as now and where we see it going, the difference between audio only as opposed to multi-modal, the future of audio, and using our imaginations while keeping the importance of a familiarity factor in mind.
To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help naviga
Episode 75- Season Three Recap
Welcome to the Season 3 wrap up of the Sound In Marketing podcast. I’m your host Jeanna Isham, owner and founder of Dreamr Productions and Sound In Marketing Learning. I create, consult, and educate brands and individuals on the power of sound in marketing.
Clips from my Season 3 interviews are as follows: Jay Kapadia of GM (00:58), Roger Kibbe of Viv Labs (02:16), Shyamala Prayaga of Digital Assistant Academy (04:27), Steve Williams, former VP of Post Production Services at Universal (05:55
Episode 74- Sensory Marketing and Sonic Diversity (Part Two)
Today we conclude our conversation with Miya Kanzaki and Brian Ostreicher from Studio Resonate. They go into a little more detail about their sonic diversity initiative. Important work being done at Pandora and I applaud them! To join the initiative and/or learn more, go to https://www.standforsonicdiversity.com/
Studio Resonate is an audio-first creative consultancy at Pandora who helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created
Episode 73- Sensory Marketing and Sonic Diversity (Part One)
In today’s episode I talked with Miya Kanzaki and Brian Ostreicher from Studio Resonate about their recent sensorial project with Dove. With this project, they were able to harness 4 of the 5 senses. A hard feat to undertake indeed! To read more about the project here- https://www.pandoraforbrands.com/article/welcome-to-paradise-immerse-in-a-tropical-getaway-for-shower-and-bathtime
Studio Resonate is an audio-first creative consultancy at Pandora that helps advertisers bring their brands to
Episode 72- Open Voice Network (Part Two)
This episode picks up in part two of my conversation with Jon Stine of the Open Voice Network. We talked about developing neutral guidelines and structures and ethics need to be put in place for the voice-first industry at large. This will help companies and consumers find voice more “user friendly”. It will increase usage and traffic which is good for the industry as a whole.
Organizations like OVN are so absolutely necessary right now in this nascent stage of voice. Check it out, support i
Episode 71- Open Voice Network (Part One)
Today’s episode is about the Open Voice Network with Jon Stine. We discussed questions like how do you create efficiencies in voice with the users’ perspective in mind. Voice should be an efficiency tool to accelerate business results. “Can we make voice worthy of a user’s trust?”
Organizations like OVN are so absolutely necessary right now in this nascent stage of voice. Check it out, support it, share it! You can also find them and Jon on Linkedin.
In other news, my course Sound’s Power an
Episode 70- Creating Sonic Branding with Audiobrain (Part Two)
We conclude our conversation with Audrey Arbeeny, Founder, CEO, and Executive Producer at Audiobrain, a sonic branding agency based in New York. We talk about how sonic branding is a foundation for brand equity, how brands and other clients are treating sonic branding in their branding strategy, the crucial issue of good sound vs. bad sound, and exciting things that are brewing in the sonic branding world today.
Audrey is an Emmy-award-winning sonic brander. She is also the CEO and Executive Pr
Episode 69-Creating Sonic Branding with Audiobrain (Part One)
Today’s episode is about sonic branding. I’m joined by Audrey Arbeeny, the brain behind Audiobrain. We talked about definitions of sonic branding, intentional sound, what’s important and not important in your sound, and who’s buying.
Audrey is an Emmy-award-winning sonic brander. She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding. Audiobrain has worked with companies and on projects such as Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA
Episode 68- Your Brain on Podcasts (Part Two)
Today’s episode we conclude our interview with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare. We discussed the difference between memory and emotional intensity affecting the positioning of radio ads, changing the messaging based on the audio environment, the speed at which different emotions affect us, and building trust in a brand's messaging with vocal intention.
For more information on Mindshare, check out their site at https://www.mindshareworld.com/
My new course Sound’s Po
Episode 67- Your Brain On Podcasts (Part One)
Today’s episode is a deep dive into how the brain responds to podcasts and advertising on podcasts with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare. One specific study we hone in on is a study they did with Wondry which you can read the write-up here. https://podcastbusinessjournal.com/wondery-podcast-ads-better-at-penetrating-the-mind/
Topics we discussed were, how should brands be thinking about sound, the power of the podcast experience allowing messaging to be “self-visualiz
Episode 66- Sound In Cinema (Part Two)
Today’s episode we concluded our discussion on sound in cinema with Steve Williams, former VP of Sound at Universal. We discussed sound leveling, dynamic range, harmonious design, and how we can learn from movies and TV how to better market our products through careful and forefront attention to sound production.
Steve also suggested a documentary that I wanted to link here. Making Waves; The Art of Cinematic Sound.
I am also very excited to announce that I will be launching a course on “Soun
Episode 65- Sound In Cinema (Part One)
In today’s episode, we discuss sound in cinema with Steve Williams, former VP of Sound at Universal. We discussed how sound raises the level of your end product, the differences in early sound tools as opposed to today, the relevance of home video, the COVID pivot, being mindful of the sound produced, and being sensitive to the ear.
Steve has over 30 years of experience in sound and is a multi-award winner in music, TV, and film.
I am also very excited to announce that I will be launching a cou
Episode 64- Autonomous Voice in Auto (Part Two)
In this episode, we conclude our conversation with Shyamala Prayaga from Ford, Product Owner of its Autonomous Digital Assistant. We discussed her knowledge and observations with voice in automotive, her new Digital Assistant Academy, and her predictions for the next 5 years within the voice industry.
Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Aut
Episode 63- Autonomous Voice In Auto (Part One)
In this episode, I spoke with Shyamala Prayaga from Ford. She is the Product Owner for Ford’s Autonomous Digital Assistant. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables.
She has done extensive research into usability, accessibility, speech recognition, multimodal voice user interfaces, and user interfaces for research and
[BONUS] Course Announcement
I’m excited to announce the first of a series of online courses on the Fundamentals of Sound In Marketing. The first of which, Sound’s Power and Influence in Marketing is now available for pre-order at soundinmarketing.com/shop.
In this first course, we'll explore sound and its origin story, advertising and what it was yesterday as well as today, sound's role in decision-making and buying power, and how your brain reacts and responds to sound.
Each lesson is broken up into videos, resources, an
Episode 62- Conversational AI With Bixby (Part Two)
Today I continued my conversation with Roger Kibbe, Senior Developer and Evangelist for Viv Labs, the platform behind Samsung’s Bixby 2. We talked about our growth as humans in learning how to talk to and converse with devices, the benefits voice technology has in assisting those with disabilities, contextual awareness, its ubiquitous possibilities, and the diversity and inclusion opportunities that voice holds for us all.
Prior to Viv Labs, Roger founded both a voice product startup and a voice
Episode 61- Conversational AI With Bixby (Part One)
In this episode Roger Kibbe, Senior Developer and Evangelist for Viv Labs, and I discussed how Viv Labs technology is the “brain” behind Bixby, how Samsung is working to enable the world to build the best voice assistant through 3rd party developers, what makes Bixby different than the rest, contextual awareness, and cognitive bias.
Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology stra
Episode 60- The Sound of General Motors (Part Two)
Psychoacoustics, optimal sound functionality, and why we love it in our premium vehicles. The Sound In Marketing podcast continues digging deep with Jay Kapadia, Lead Sound Design Engineer at General Motors.
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
Let’s make this world of sound more intriguing, more unique, and more on brand.
Linkedin: https://www.linkedin.
Episode 59- The Sound of General Motors (Part One)
Have you ever wondered why cars sound the way they do and the process that goes into it? The Sound In Marketing podcast digs deep with Jay Kapadia, Lead Sound Design Engineer at General Motors.
For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.
For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com
Let’s make this world of sound more intriguing, more unique, and more on brand.
Linkedin: https://www.linkedin.com/in/jeannai
Episode 58- Season Two Recap
Season Two is a wrap. This episode is a list of highlights I put together looking back at all the massive amount of knowledge I learned from all my spectacular guests. Season Three is premiering Tuesday December 8th with my very special guest Jay Kapadia of General Motors. You won’t want to miss it!
Sound In Marketing is now a course! I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins
Episode 57- Sonic Territories Explored With Sixieme Son (Part Two)
Today’s episode is the conclusion to my conversation with Valentin Fleur, Sixième Son's Head of Strategy and Managing Director of Canada. In 2020 alone, Sound in marketing is hugely important. People are not relating to brands in the same way as they did even one year ago. They are looking for transparency and honesty from brands. A more conversational-driven marketing approach is necessary for the post-pandemic consumer.
A great resource for the tail end of our discussion was the 20 Thousan
Episode 56- Sonic Territories Explored With Sixieme Son (Part One)
Today’s episode I spoke with Valentin Fleur of Sixième Son about sonic territory and DNA for a company or brand. Audio touchpoints are not only increasing but they are becoming smaller and smaller pockets of expression. If you have sonic territory understanding and a sonic DNA in place, you can then start building your “sonic device intimacy”.
You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, and Pandora, and don’t forget to sh
Episode 55- Keri Roberts Sound Perspective (Part Two)
In today’s episode Keri Roberts and I talk about sonic branding, how to better understand it, and how to “get started” creating your brand sound. We also talked directly to the voice community about being mindful of accessibility as well as simplifying our marketing to the nonvoice community.
Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast. She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things t
Episode 54- Keri Roberts Sound Perspective (Part One)
In today’s episode I spoke with Keri Roberts. We spoke about inclusion and representation as well as how the voice community is advancing as a whole.
Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast. She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that I highly recommend.
You can follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, and Pan
Episode 53- Directional Sound with Holosonics (Part Two)
Today’s Sound In Marketing episode concludes our talk about directional sound with Holosonics’ Joe Pompei. A lot of exciting examples of what is happening in the world of directional sound as well as a lot of future thoughts.
You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends.
For inquiries on producing and developing your own podcast or for inquiries on sonic br
Episode 52- Directional Sound with Holosonics (Part One)
Today on the Sound In Marketing podcast, I spoke with Joe Pompei of Holosonics about directional sound. With only $2000 seed capital, Holosonics was created to commercialize directional sound technology. Holosonics is now the world leader in providing highly directional sound products, with thousands of installations worldwide.
Joe gives us some great examples of its real-life usages such as in museums, libraries, and even in outdoor billboard advertising.
Don’t forget to follow and subscribe
Episode 51- Intro to Amazon Alexa with Dave Isbitski (Part Two)
Today on the Sound In Marketing podcast, I concluded my talk with Amazon Alexa’s Chief Evangelist Dave Isbitski. We covered a lot of ground exploring lots of different nuances of smart speaker capabilities both for personal and business use. Believe me when I say we are nowhere near discovering all there is to know about voice but with Dave’s knowledge, this episode and the last should get you a little closer to understanding what Amazon Alexa can do.
You already know your customer and you pr
Episode 50- Intro to Amazon Alexa with Dave Isbitski (Part One)
Today on the Sound In Marketing podcast, I talked with Amazon Alexa’s Chief Evangelist Dave Isbitski. We covered a lot of ground in this episode and the next exploring lots of real-world usages for smart speakers in both personal and business use.
We started as an auditory society. Talk wasn’t cheap. Talk was incredibly valuable. Let’s bring back that art of communication.
For more tech talk, be sure to check out Dave’ podcast Alexa Dev Chat. You can also find him on Twitter @thedavedev as
Episode 49- AI; Only As Good As Its Developer (Part Two)
In today’s Sound In Marketing episode, we talked about audio ethics as well as the idea of an open-source society of voice-first technology, limitations between platform accessibility, and a huge opportunity for more access to your content simply by having an intention for accessibility at the beginning.
The voice community has a very unique opportunity, as a fairly new community, to really explore the inclusion of all. We could also avoid some or all of the mistakes that older communities ha
Episode 48- AI; Only As Good As Its Developer (Part One)
In today’s Sound In Marketing episode, we talked about how AI and human operator diversity are key and that the lack of representation of people with disabilities in the machine learning workplace needs to be more fully explored.
We referred to this really excellent expose that Noelle was involved with about AI technology assisting art curators in logging and documenting information. Can Robots Make Art. Truly fascinating so don’t forget to check it out.
Although AI has given us the ability to
Episode 47- Near Range Audio Must Be Clear (Part Two)
In today’s Sound In Marketing episode, I conclude my interview with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design.. We talked about augmented reality, personal audio experience, audio etiquette, advertising evolvement, and multimodalism.
Sound advertising and multi-modal experiences are happening. Where does your company and brand fit in?
For more on the Sound in Marketing podcast, you can also follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio,
Episode 46- Near Range Audio Must Be Clear (Part One)
In today’s Sound In Marketing episode, I spoke with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design. We talked about cohesive audio experiences, accessibility options through hearables and hearing aids, audio augmented reality, audio ethics, gaming sound experience, and ambient pass-through.
Consumers now expect premium sound experiences. A low-end sound experience presented by your brand could potentially lose a customer.
For more on the Sound In Marketing pod
Episode 45- Voice Apps For Business (Part Two)
In today’s Sound In Marketing episode, I concluded my conversation with Ilarna Nche of Matchbox.io. We discussed the trends in the creative of voice first apps, how voice is not a replacement to marketing but an enhancement, best practice of building an app, and how content is key.
Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating voice applications on Alexa, winning competitions and hackathons for her ap
Episode 44- Voice Apps For Business (Part One)
In today’s Sound In Marketing episode, I spoke with Ilarna Nche of Matchbox.io. We spoke about pioneering voice experience technology, her experience working as a developer for Matchbox.io, the importance of brands incorporating voice applications into their marketing strategy and budgets, and the inevitable future of smart speakers and voice assistants.
Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io. She began her voice journey creating v
Episode 43- Pandora and Sound Marketing with Roger Sho Gehrmann (Part Two)
Today’s episode, we talked about kids and how they are intuitively curious about this new voice technology and that we have a lot to learn from them. Also, we spoke about how the Pandora data and analytics is the most inclusive amount of data in the world. They are working hard to use that to position advertising appropriately and effectively. Now is the time to explore that hugely valuable data in our marketing strategy.
You can follow and subscribe to the Sound In Marketing Podcast on iTune
Episode 42- Pandora and Sound Marketing with Roger Sho Gehrmann (Part One)
Today I spoke with Roger Sho Gehrmann of Pandora. We talked about his functions at Pandora and how Pandora grew from a production advertising house to a creative agency in Studio Resonate.
Advertising was born on radio and somehow along the way, we lost that skill. However with the new voice technology out there, it is vastly important for us to learn how to utilize sound in our marketing once more. Screenless technology is here. What will you sound like?
You can follow and subscribe to th
Episode 41- Does Your Sound Fit Your Brand with Vijay Iyer (Part Two)
Today’s episode concludes my interview with Vijay Iyer of Amp Sound Branding. Vijay and I discussed the importance of putting real thought into what your brand sounds like. All music and sound should be looked at not as does your brand fit to that sound, but does that sound fit to your brand.
Sound creates a universal identity that breaks down barriers and interprets our human culture and societies as a whole. Culture affects technology that affects industries that affects world economies.
Episode 40- Does Your Sound Fit Your Brand with Vijay Iyer (Part One)
Today’s episode, I interviewed Vijay Iyer from Amp Sound Branding. Vijay brought up an excellent example to close this episode. We shouldn’t be looking at fitting our brand to music, we should be fitting the music to the brand. Check back next week for the conclusion to our chat.
For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe, rate, and share. You can find us on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher.
For inquiries on producing and d
Episode 39- Building an Iconic Sound with Jonathan Wolff (Part Two)
Today’s episode, we continue talking Seinfeld with Jonathan Wolff, creator of the Seinfeld score and theme song. We explore how it helped get him out of “the pile” and create a unique name for himself which led to other iconic shows like Will and Grace.
Theme songs are a calling card to a show. It’s the first thing that is presented before you even watch anything. In TV and movies, great music and sound is absolutely imperative. In this massively digitally driven world, where you may not nec
Episode 38- Building An Iconic Sound with Jonathan Wolff (Part One)
Today’s episode is about Seinfeld and how Jonathan Wolff created that iconic sound that will forever live on in the memory of that show.
Theme songs are a calling card to a show. It’s the first thing that is presented before you even watch anything. In TV and movies, great music and sound is absolutely imperative. In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it, the same is true for a brand.
You can follow and subscribe to
Episode 37- Sound DNA with Alex Wodrich (Part Two)
In today’s episode of the Sound In Marketing Podcast, we conclude our interview with Alex Wodrich from Why Do Birds. We talked about his experience building the sounds of the Hyundai Pavilion for the 2018 Winter Olympic Games in South Korea, implementation of that sound as well as previous sound work they’d done with the brand, and how it’s actually more important to implement sound in your marketing strategy if you’re a smaller brand rather than a bigger one.
Brands are like people. They have
Episode 36- Sound DNA with Alex Wodrich (Part One)
In today’s episode of the Sound In Marketing podcast, we talked with Alexander Wodrich of Why Do Birds about audio branding, the origin of their name Why Do Birds, and one of two examples of their work with companies. The time and thought that goes into their creation is absolutely wonderful.
Join us next week when we conclude our interview with Alex Wodrich. We’ll have another example of their work on the Hyundai Pavilion sound design for the 2018 WInter Olympics in South Korea.
If you liked
Episode 35- The Sound Marketing Landscape with Pete Erickson (Part Two)
In today’s episode, we discuss this past January in Vegas at the Voice at CES event and how that went, other noteworthy events and resources, great ingenuity and exploration examples that have already occurred in this wide open landscape, and predictions for the future.
Tune in for episode 36 and 37 where we talk with Alex Woodrich of Why Do Birds, a sound agency based in Berlin. It was really fun to take the temperature of Europe's approach and beyond.
Remember, the sound marketing industry is
Episode 34- The Sound Marketing Landscape With Pete Erickson (Part One)
Today’s episode of the Sound In Marketing Podcast was with Pete Erickson, founder of Modev, Voice Summit, and the Inside Voice Podcast. We talked about how these companies came about as well as their missions, the evolution of a new market, how Apple played a major role in how this voice first world came about, how all industries are included in sound marketing and its possibilities, and community builders in sound marketing.
In episode 35, we conclude our interview with Pete where we talk abo
Marketing and Innovation Through Sound; COVID-19 and Beyond
The world of marketing is changing. All that COVID-19 did was to speed that change up. Now is the time to re-imagine our creative. Now is the time to explore our delivery. Now is the time to adapt, relate, and reconnect with our audience. Now is the time to get on board with voice and sound in marketing.
If you liked this episode of the Sound In Marketing podcast and want more, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget t
Episode 33- Women In Voice With Dr. Joan Palmiter Bajorek (Part Two)
Today’s episode is part two of our conversation with Dr. Joan Palmiter Bajorek of Women In Voice. In this episode, we talked about how we should recognize and support voices that needed “amplification”, allyship and what that means, voice conferences (the good and the bad), hardware and software companies realizing the importance of the voice experience, representation of different people and cultures in the data, the interactivity of words, and the opportunity to be on the build side of rapidl
Episode 32- Women In Voice with Dr. Joan Palmiter Bajorek (Part One)
The Sound In Marketing podcast kicks off Season Two, speaking with Women In Voice founder Dr. Joan Palmiter Bajorek. We discussed her company as well as the state of women in the voice industry in general. This diversity that we spoke of is not reserved only for women; it’s for anyone who may not have been given (or given themselves) the opportunity to...speak up.
We all have a voice and a piece of the global story that needs to be told. Let’s tell it proudly and lift up others who need help d
Episode 31- Season One Recap of the Sound In Marketing Podcast
Season Two of The Sound In Marketing Podcast premiers Tuesday April 7th. In the meantime, here’s a recap of what we’ve learned and who we’ve heard from thus far. Please send any and all topic ideas to jeanna@dreamrproductions.com as this podcast exists to more fully explore what YOU are interested in learning in the sound marketing space. My personal education is just a nice perk.
Remember, we all make sounds. Let’s make them on purpose.
Let’s make this world of sound more intriguing, more
National Women's Month
Sunday March 8th is International Women's Day. In tribute, here's a sneak peek at my upcoming episode with Dr. Joan Palmiter Bajorek, founder of Women In Voice.
Season Two of the Sound In Marketing Podcast coming soon.
For more on the amazing things that Women In Voice is doing, check them out here.
Episode 30- Audio Alchemy with Steve Keller of Pandora (Part Two)
Today’s episode is about audio alchemy; audio archetypes, examples of companies and brands that are doing it right, and conversational AI and its potential. My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora.
Through fully understanding sound science and common attributes of language and communication, it is possible to communicate your brand intent and story in a clearer, more sincere, and more direct way than ever before.
Don’t miss part one of my interview
Episode 29- Audio Alchemy with Steve Keller of Pandora (Part One)
Today’s episode is about audio alchemy; low and high functioning sonic identity, tactical vs. strategy driven sound thought, and impacting the health and well being of human beings. My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora.
Steve and I discuss how sonic identity needs to be understood through sound science to really know how to align it best with our brand. There is a happy balance between sound science and sound art.
For the full blog article,
Episode 28- Sound; An Interruption to Visual Addiction With MindShare [Part Two]
In part two of my interview with Arafel Buzan and Rachel Lowenstein from Mindshare, among other things, we discuss the adaptive consumer, our fragmented consumption of media today, and adaptive experiences rather than disruptive experiences.
Brands need to think beyond linear storytelling in their marketing in order to help engage consumers more fully and bring them into the brand’s world.
Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” ba
Episode 27- Sound; An Interruption to Visual Addiction With MindShare [Part One]
In part one of this Sound In Marketing episode, I’m joined by Arafel Buzan and Rachel Lowenstein from Mindshare, a global media and marketing services company created in 1997. We discuss consumer’s untethering themselves from screen addiction, the human voice as the original media channel, a democratized story experience, and what your creative should be in an audible environment.
Every brand should be thinking about what they stand for within sound. It should have just as much weight and con
Episode 26- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part Two]
In Part Two (Episode 26), Scot and Susan Westwater and I talked about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later, how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at
Episode 25- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part One]
In part one (Episode 25), I talked with Scot and Susan Westwater of Pragmatic Digital. We talked about being practical and using your existing brand strategy to incorporate voice within. If you don’t already have a brand strategy, then using voice technology will do you little good so we stepped back a bit to see what that looks like.
With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future. This led into a sneak
Episode 24-The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part Two]
In part two of this episode, we talked with Bob Stolzberg of VoiceXP about how Alexa Skills can both provide a service for your company as well as being a service to the community as a whole. It’s another place to make a name or a “voice” for yourself.
Some great examples that Bob elaborated on was how cities and municipalities can use it for emergency management and response systems, how the government will be using it to get out election related information to the public. Politicians can r
Episode 23- The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part One]
In part one of this episode, we talked with Bob Stolzberg of VoiceXP about creating Alexa Skills for your brand in a code free way and what an Alexa Skill actually is. Having an Alexa Skill will have an ROI on your brand. Here are just a few examples. It can help build a customer contact list for your company, relay information about your products and services, increase your ranking for search engines.
Don’t forget to tune into Part Two because it gets really good. The GOOD that can come ou
Episode 22- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part Two]
In this episode, Andreas Cooper of Smart Voice Systems and I discuss focusing on subtle and sincere voice marketing instead of a “sell”, creating community within voice marketing, creating a personality for our voice marketing, customized voicing for brands (it’s not just about Alexa and Siri’s voices anymore), the limitations to massive creativity with hospitality voice systems but the possibility for it with a little more time and vision, and future thoughts on voice in hospitality as integrat
Episode 21- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part One]
In this episode, Andreas Cooper from Smart Voice Systems and I talked about merging old and new technology to make a smoother transition for the hospitality industry, how the Volara software is different, and his partnerships with hotels to help educate and introduce voice technology; what is the benefit and expectations.
Hotels are still new to the game in voice technology but when they fully embrace it the effect will be quite lucrative in many different ways. The hospitality industry is a g
Episode 20 - Sonic Signatures With Jon Brennan and Sean Beeson [Part Two]
In this episode, we talked about establishing an audio DNA for a brand, merging sonic branding within user experience audio, and forecasts of what the sound marketing landscape will look like in the future.
This sound revolution age isn’t going away. It will only become more and more relevant as voice technology adoption and creation continues. It is important now more than ever to find your brand sound identity.
There is even a shift towards creating a unique voice to reflect a brand before
Episode 19- Sonic Signatures With Jon Brennan and Sean Beeson [Part One]
In this episode, we talked about Sonic Signatures and what they do, the importance of considering what platform you are using before creating your campaign, the education of brands and agencies on new best practices in this new era of audio marketing, and how important it is to designate music and sound as part of your branding; not just an afterthought.
Now-a-days, we have an endless amount of musical options from production music catalogs and libraries. It’s easy to get overwhelmed or just no
Episode 18- Sound Saves The Day
In this episode, I discussed:
Vibroacoustic therapy, a non pharmacological non invasive therapy that has a proven track record of a massive reduction of symptoms in patients suffering from cancer, heart, lung, and blood disorders, infectious diseases, mood disorders, and miscellaneous conditions.
Sound vibrations can actually contribute to an experience of relaxation and pain management. 40-80Hz is considered the most “therapeutic” frequency range.
Understanding the power of sound vibrations ca
Episode 17- Alexa, Send Me A Sample
In this episode, I discussed a number of different topics including:
The progression of voice technology in smart speaker “skills” as well as the consumers’ interest.
The March 2019 Smart Speaker Consumer Report from Voicebot.ai
The 2019 State of Voice Assistants as a Marketing Channel report.
Food industry and their lead into utilizing voice tech at present.
Where and how people are voice shopping.
Adobe Digital Insights (ADI) survey.
The opportunity and advantages of experimenting now will pa
Episode 16- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part Two]
In this episode of Sound In Marketing, Scott and I discussed:
Veritonic, an audio effectiveness and measurement platform.
How Veritonic gains attention and clientele.
Convincing the world that what the consumer “hears” matters.
Adopting new ways of thinking in the marketing world is not an easy feat.
Audio as an afterthought on a sound first platform is a recipe for disaster.
New technology gives us the ability to course-correct in real time with incredibly specific and detailed predictive data.
Episode 15- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part One]
In this episode of Sound In Marketing, Scott and I discussed:
Veritonic, an audio effectiveness and measurement platform.
How Veritonic gains attention and clientele.
Convincing the world that what the consumer “hears” matters.
Adopting new ways of thinking in the marketing world is not an easy feat.
Audio as an afterthought on a sound first platform is a recipe for disaster.
New technology gives us the ability to course-correct in real time with incredibly specific and detailed predictive data.
Episode 14- Podcast Your Brand with Matty Staudt [Part Two]
Thanks for joining me on the Sound In Marketing podcast for part two of my interview with Matty Staudt, former VP of Podcast Programming at iHeartRadio and current CEO and founder of Jam Street Media a podcast production company for brands.
My name is Jeanna Isham and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment.
Matty predicts, and I tend to agree that we are in a reboot of the 2001 .com and apps era. The buzz is hot, the advertising dollar spend is high, and so everyo
Episode 13- Podcast Your Brand With Matty Staudt [Part One]
Today I’m joined by Matty Staudt former Vice President of Podcast Programming at iHeartRadio. Just recently, he took his passion for podcasting full time devoting his full efforts to his company Jam Street Media a podcast production company for brands.
Matty is not new to the world of audio. At age 16, he started in broadcast at his hometown radio station then off to CBS Radio to produce the G Gordon LIddy Show in DC, The Sports Guys at WNEW NYC and Alice Radio and Live 105 as the AM Executi
Episode 12- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part Two]
Thanks so much for tuning in for Part 2 of my interview with Patrick Givens VP and Head of VaynerSmart, VaynerMedia's Innovations & Emerging Technologies division.
We pick up in Part two discussing the ethics of AI in these emerging technologies.
Patrick and I discussed the importance of being mindful of a brand’s safety when it comes to using these emerging technologies; calculating the risks and the investment expectations up front to investigate the best practices and paths at present wh
Episode 11- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part One]
Sounds are being made whether we realize it or not. It’s not a question of creating sounds, it’s about being mindful of the sounds that we create. Is our sound sincere or is it just a happy (or sad) accident?
Patrick Givens, Vice President and Head of VaynerSmart, and I discussed all things sound marketing in this latest episode of Sound In Marketing. There was so much good information, I decided to split the interview into 2 parts. This is Part 1 of my interview with Patrick Givens.
In thi
Episode 10- What Does Sound Look Like
When you hear a sound or a song, your mind creates a visual representation. You hear a car honk, you visualize a car; maybe even a scenario of an angry motorist stuck in traffic honking at the guy in front of him. You hear a baby cry in a crowd. You may not see the baby but you’re picturing one. You hear a song from your past and it brings you back to a specific time and place.
Your brain processes sound by creating images. So it only makes sense that sound is visual.
Sound is more than jus
Episode 9- Echo Dot and Voice Technology Review
Today’s episode is about….
Voice Technology. How the world is using it, seeing it, and what we expect from it already.
To read the full transcript- go to Episode 9 Blog Transcript at Dreamr Productions
This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small.
My name is Jeanna and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. I create sound identities for companies, br
Episode 8- Spotify, Pandora, and Other Advertising Options
Today’s episode is about advertising in the sound universe. Although there are a bunch of platforms that advertise through sound and music, I decided to do a focus on the two that were most noteworthy to me in present day; Pandora and Spotify.
Pandora not only has a super interesting podcast on sound marketing but they also launched their Pandora For Brands department. This is where they actually are working with brands to develop ads to target your exactly specific audience. Pandora will d
Episode 7- Jingle Vs. Sound Identity
Jingles are fun but if they are not relevant to your brand then they won’t serve their original intent; recall. Without your consumer being able to recall who put that funny or emotional jingle together, then you’ve spent your money on nothing.
With sonic branding, you have the power to create something catchy but also relevant and on brand. If done right, the consumer will have no problem remembering what brand put that sound together and easily go back to access more information.
I believe t
Episode 6- How to Use a Universal Language in Your Marketing Strategy
Today’s episode is about how sound can be used as a universal language and can drive marketing effectively and efficiently.
This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small. Sound marketing is a great way to break through the noise that visual marketing creates. This podcast breaks down what has happened, is happening, and insights on what’s happening in the
Episode 5- Passive Advertising In Sound
In this day and age no one wants to be sold to. They want to make up their own mind without being pressured. I was listening to a podcast the other day called Brand Builder where Dave Gerhardt VP of Marketing at Drift shares some huge knowledge bombs. He said that according to Harvard Business Review 75% of B2B gather all of their information before even going to your website. That’s pretty phenomenal if you think about it.
Information is free. It’s everywhere. Case in point with this podcast. T
Episode 4- Sound Subtlety Rocks the Marketing World
Sound is something that has been ever present in our lives. All of our lives. It is all around us telling us what to do. An alarm goes off; sound tells us to wake up. A car horn honks, sound tells us the light might have just changed without us noticing or we may have just cut someone off. The chip reader beeps; sound tells us we’ve just made a successful purchase. And in enters the subtlety of sound marketing. Sound tells us what to do or gives us assurance that we’ve just completed something..
Episode 3- Therapeutic Music and Marketing
Music and sound influences healing. Which impacts emotion. If sound can heal, then sound can influence marketing decisions in an incredibly powerful way.
In this episode, we discuss the healing influence of sound and music https://www.mindbodygreen.com/0-17515/what-you-need-to-know-about-sound-healing.html. How manipulating a frequency or a tone or even a way something is spoken, can change the entire message. We can harness this power with our brand voice. We are able to craft our sound to be e
Episode 2- Marketing Differently
Pandora has been doing some incredibly interesting re-invention lately with new programming in "Pandora stories" https://techcrunch.com/2019/05/08/pandora-expands-its-music-and-podcasts-product-pandora-stories-with-help-from-siriusxms-guests/ as well as their new sound logo https://adage.com/creativity/work/pandora-sonic-logo/1729321. They're not afraid of being brave and trying something that may just be a bold move in the right direction.
Speaking of bold, let's talk podcasters. Some consider
Episode 1- Using Sense In Your Marketing
Visual marketing is only 1 of the 5 senses.
In this episode, I discuss how so much opportunity is sitting at the table with developing a sonic marketing strategy. AI, AR, voice activated technology, and podcasts are king and the voice frontier is only going to get louder. Break through the noise with your own sonic marketing strategy.
ARTICLE: We talked about Coca Cola and their new evocative campaign http://bit.ly/2XpLYuf "Try Not To Hear This".
BOOK SUGGESTION: Austin Kleon's Show Your Work. C
Welcome to Sound In Marketing
Jeanna Isham has been in audio for 15+ years witnessing first hand the shifting landscape of music and marketing industries alike. As both music composer and marketing nerd, she paints a picture of where advertising and marketing is headed and why it's crucial for every brand to have a sonic identity.
For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproduct