Persuasion by the Pint
Jonathan Taylor and Sean McCool
Sean McCool & Jonathan Taylor discuss how psychology is used everyday to influence human behavior.
388: Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company
On this episode, we’ll discuss how to turn words into magic using the example of J. Peterman and others who’ve turned “ordinary stuff” into high-margin products.
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385: Will A.I. Replace Me? We Talk with Matt Rouse, Author of “Will AI Take My Job”
Interview with Matt Rouse – Author of “Will AI Take My Job”
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384: Can AI Increase Conversion Rates? We Talk with e-commerce Expert Matthew Stafford
On this episode, e-commerce expert Matthew Stafford joins us on the podcast. Over the past three decades, Matthew Stafford has been entrepreneurial and successfully building several businesses across various industries, including concrete, brick-and-mortar locations, POD, and software-based ventures. You can learn more about what he’s doing for his clients at https://buildgrowscale.com.
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383: Discussing the Science of Likability: How to Win Friends, and Trigger Attraction
On this episode, we’ll be discussing a book that is being hailed as the modern-day “How to Win Friends and Influence People”. It’s called “The Science of Likability”.
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382: We’ll Discuss the Top Digital Marketing Trends for 2025
On this episode, we’ll discuss the 2025 trends for AI, SEO, PPC, and content marketing. Plus, we’ll cover the biggest reasons for online cart abandonment, and how to fix them.
The post
381: The Wildest Santa Story You’ve Ever Heard, and Persuasion Stuff
On this episode, Sean will share one of the wildest Santa origin stories you’ve ever heard. We’ll also cover some other marketing topics on this holiday flight of persuasion.
The post
380: How to Be more Creative & Make Sales Suck Less – Interview with Dale Dupree of The Sales Rebellion
On this episode, we welcome Dale Dupree to the show. Dale is the founder of The Sales Rebellion, where he teaches professionals to rise against the status quo and create wonder in the sales process.
379: How to Increase Know, Like and Trust in a Digital World
Interview with ChatBotMom, Mary Kathryn Johnson.
The post 379: How to Increase Know, Like and Trust in a Digital
378: Thanksgiving Flight of Persuasion
On this Pre-Thanksgiving episode we cover a flight of marketing topics.
The post 378: Thanksgiving Flight of Persuasion fir
377: How To Write Killer Persuasive Sales Copy With AI
On this episode, David Garfinkle, Jason Parker, and Scott Zetland join us over a beverage to talk about using AI to write better, more persuasive sales copy.
The post
376: B2B Influencer Marketing: How to Work With Creators to Generate Authentic and Effective Marketing
On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he’s seen how the creator economy can transform B2B marketing, and he’s captured these insights in his latest book B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, coming out on December 3rd.
375: The Psychology Playbook to Building a Loyal Tribe of Customers
On this episode, Mike & Rick Tielemans join the show. They are recently identical twins who’ve been in the direct response marketing game for 16 years. After shutting down their agency, they pivoted from trying to become “better marketers” to figuring out how to make their clients’ businesses “more marketable”. They spent years bouncing around cheap Mexican hostels while studying cults, cult brands, social movements, and human psychology to understand why people buy.
That’s how they created The
374: Persuasion and Horror – Interview with Horror Fiction Author Mark Leslie
On this episode, we interview Horror Fiction writer Mark Leslie. In 2004 Mark released his first collection of chilling fiction and bound them in a volume called One Hand Screaming. Twenty years later, he’s released a special anniversary edition that is more than twice the size of the first and includes all the original tales plus new ones.
Mark would be the first person to admit he’s still afraid of the monster under his bed. That might be why most of his books explore the darker side.
In add
373: 5 Steps to Becoming The Most Valued Person In Your Industry
On this episode, we’ll be discussing the book Key Person of Influence by Kevin Harrington and Daniel Priestley. We’ll be covering the Five Step Method they outline for becoming the most valued and highly paid person in your industry. We’ll also be talking about NotebookLM, and new AI tool for turning documents into conversations.
372: AI Copiloting for Superhuman Copywriting
On this episode Seth Czerepak, joins us to discuss how AI can be used to write superhuman copy. Seth has taken some of the most sophisticated aspects of writing to influence, motivate, and persuade, and made them accessible in his own system called The Antifragile Sales System.
371: Black Sheep Ideas to Make Sales Effortless and Aligned
Interview with Aleasha Bahr.
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370: How Copy, UX, and Decision-Making Psychology Turns Words Into Gold
On this episode, we welcome Chris Silvestri, founder of Conversion Alchemy to the show.
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369: RFK Jr’s Hidden Persuasion, How to Get Repeat Business, and More Topics
On this episode, we’ll analyze RFK Jr’s speech with AI (Claude) and find out what made it so persuasive.
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368: What Video Game Characters Can Teach You About Conversion
Special guest Kory Basaraba share his “Core Conversion Story” formula so you can create higher converting funnels.
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367: Werewolves, Sneakers, and Why You Should Be More Annoying
On this episode, we’ll cover a flight of persuasion topics that range from RFK Jr’s speech to werewolves, manipulation, nostalgia, and also how negative advertising can work in your favor.
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366: We Explore the 48 Laws of Power (and Persuasion)
On this episode, we’ll be diving into Robert Greene’s bestselling book “The 48 Laws of Power”. This compelling book delves into the dynamics of power and influence in various aspects of life. You can grab a copy at https://amzn.to/4dNqFcU.
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365: Unconventional Email Design Approaches that Work Every Time
On this episode, Carolyn Beaudoin joins us on the podcast. Carolyn is a seasoned copywriter and conversion rate optimizer. Working freelance, agency-side, and in-house, she’s worked with some of the fastest-growing brands on the planet, including LaunchDarkly, Resident Home, Glowforge, Nextiva, and Shopify Plus.
Now, Carolyn is the co-founder and Head of Creative Strategy at Boxcar Agency—the boutique conversion copywriting agency that helps founder-led B2B startups and scaleups turn their web
364: Pinball Persuasion: How to Attract Customers and Keep Them Talking About You
David Dutton joins us again this week to talk about how to keep customers in your pinball machine.
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363: How He Increased Business by $170K in 6 Months – Interview with David Dutton
On this episode, we welcome serial entrepreneur and investor David Dutton back to the show. Dave will share some real-world, no-BS strategies on how he recently helped grow a local client’s businesses by $170K in just 6 months using education marketing.
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362: Proven Psychological Principles to Give Your Audience the Right Offer, at the Right Time
On this episode, we interview Nicki Krawczyk – a 20-year copywriting and marketing veteran who has written for multi-billion-dollar companies (including Hasbro, Adidas, TripAdvisor, T.J.Maxx, Keurig, and more), solopreneurs, and every size business in between.
You can learn more about her Circuit Sales System training course by visiting https://circuitsalessystem.com.
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361: Interview with Kevin Donlin, The #1 Authority on Real Marketing in a Digital World
On this episode, we welcome Kevin Donlin back to the show. He’s the #1 Authority on Real Marketing in a Digital World, and founder of Client Cloning Systems. You can learn more about him by visiting https://clientcloningsystems.com.
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360: How to Turn a $7.95 Paperback Book into A $100 Offer and Other More Persuasion Stuff
On this episode we cover another random flight of persuasion topics.
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359: How to Create a “Shock and Awe” Experience That Leaves Your Customers Wanting More
On this episode, we welcome Mark Stern of Custom Box Agency.
How Can a BOX Transform Your Business? We’ll be answering that question in our interview with Mark. His company creates a strategically designed experience for their clients, turning a vision into an event that customers will never forget.
You can find them at https://customboxagency.com.
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358: Ideas That Influence – Discover Wildly Successful Marketing Ideas That Break Through The Noise
On this episode, Daniel Den joins us. He is the co-author of the new book “Ideas That Influence”. His new book aims to help business owners discover successful marketing ideas that break through the noise of the 9,999 ads your customers are exposed to every day. You can learn more by visiting https://www.bigideasbox.com/free-box-….
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357: Discussing Dark Persuasion and Brainwashing with Joel Dimsdale
On this episode, we welcome Joel Dimsdale to the show. Joel is the author of Dark Persuasion: A History of Brainwashing from Pavlov to Social Media. His book traces the evolution of brainwashing in the 20th century, and how coercive persuasion was transformed when Pavlov introduced scientific approaches.
Joel is a Distinguished Professor Emeritus and Research Professor in the Department of Psychiatry at University of California, San Diego. He was previously on the faculty of Harvard Medical Sch
356: How to Create Funny Video Ads That Don’t Suck (and Get More Traffic to Your Funnel)
On this episode, Tom Camp of www.funnyadsandfunnels.com joins us to talk about the secret of making funny engaging, and converting video ads.
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355: How We Underestimate Our Powers of Persuasion and Why it Matters – Interview with Vanessa Bohns
On this episode, Vanessa Bohns joins us. She’s the author of the book You Have More Influence Than You Think.
Vanessa is a social psychologist and professor of organizational behavior at Cornell University. She holds a PhD in psychology from Columbia University and an AB from Brown University. Her writing has appeared in the New York Times, Wall Street Journal, Harvard Business Review, and other outlets, and her research has been featured in The Wall Street Journal, The New York Times, The Eco
354: AI Marketing and Evangelism -Interview with William Hamilton
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353: How to Overcome Boredom, Attract Engagement and Persuade Others
We’ll be discussing a chapter of Simon Carmen’s new book “Made Your Look”
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352: 11 “Made You Look” Secrets to Get Emails Opened and Read
On this episode, we welcome copywriter Donnie Bryant to the show. Agora Financial has called Donnie “one of the best email copywriters in the world today.” He’s generated over $130 million in revenue for his clients, with email as the primary driver.
Donnie has written an incredible new book called Subject Line Science – 11 “Made You Look” Secrets to Get Emails Opened and Read, and we’ll be discussing it on the podcast.
Here are some topics we’ll cover:
A subject line’s 3 jobs – and why most
351: Negative Reverse Selling – The Most Potent Sales Technique of All
On this episode, we’ll be discussing the art of negative reverse selling, plus other sales strategies from the classic book You Can’t Teach a Kid to Ride a Bike at a Seminar – Sandler Training’s 7-Step System for Successful Selling.
You can find it at https://amzn.to/3UlUZTO.
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350: Why It Pays to Be Polarizing
On this episode, Andrea Brizendine talks to us about positioning.
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349: How to Grow Big on a Small Budget – Interview with Stephanie Scheller
On this episode, Stephanie Scheller joins us to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never canceled a ticketed event, ran only profitable events, and sold out an event for the first time – a feat she has since repeated consistently.
Stephanie is the author of a few books including her latest Marketing That Works for Small Busines
348: What Makes a Great Online Course Today? (Psychology and Results)
On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world.
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347: The Resurrection of Direct Mail and Getting Base Hits in Marketing Copy
On this episode, we discuss a flight of topics including the resurgence of direct mail. We’ll be referencing this recent article in Forbes.
And of course, since baseball is officially back in season, we’ll also discuss how to win at the game of copywriting by getting solid base hits.
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346: How A.I. Tracks a Gambler’s Appetite for Risk – Discussing Persuasion and Casino Marketing with Andrew Pearson
On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino.
You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with information to differentiate the low-hanging fruit of lowball players from the gamblers who might not have the biggest bankrolls.
Andrew is the president of I
345: How AI is Learning to Win Friends & Influence People
On this episode, we discuss how AI is learning to be more persuasive. More importantly, we’ll dig into the question – Do we find it easier to trust machines over humans?
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344: Halitosis, Persuasion and Mind-Hijacking Strategies that Work in Sales and Copywriting
On this episode, we’ll discuss mind-hijacking strategies that work in sales and copywriting and can be used in any industry. We’ll talk about “halitosis” and how became a medical condition with a “cure”.
It’s a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a problem to exist before a solution is created for it”.
The post 344: Halitosis, Persuasio
343: Goat Testicles and The Story of John Brinkley, America’s Biggest Huckster
On this episode, we interview Pope Brock, author of Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam.
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342: Viral Headlines Explained in Just 3 Words
On this episode, we’ll be discussing just how much is being spent on 30-second Super Bowl ads; plus we’ll share how viral headlines can be explained in just 3 words.
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341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy
On this episode, we’ll finish our discussion of Breakthrough Advertising by covering concentration and how to borrow conviction for your marketing.
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340: How to Revive Older Products. More Breakthrough Advertising and Craft Beer
On this episode, we’ll get into more discussion of the classic book Breakthrough Advertising.
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339: Breakthrough Advertising – States of Awareness and Market Soofistikation
More Discussion of Breakthrough Advertising and states of awareness. Plus, we’ll share why A.I might soon be closing more business than your average 6 figure sales pro.
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338: Breakthrough Advertising & How to Channel the Market Forces Which Control Sales
On today’s episode, we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry.
We’ll also be diving into a book discussion on the classic Breakthrough Advertising by Eugene Schwartz. You can get your copy at https://breakthroughadvertisingbook.com.
Jonathan and Sean’s beverage ratings for this episode:
Sean:
337: Attention-grabbing Envelopes, Flying Drone Cameras, Craft Beverages and More
On this episode, we’ll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientcloningsystems.com.
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336: How To Dominate Your Niche in 2024 Through Book Publishing – Interview with Rob Anspach
On this episode, Rob Aspach joins us to share his story of going from a small-town carpet cleaner to a digital marketing strategist, author, and speaker.
He is the author of the “Rob Versus” series, where he exposes the shenanigans of scammers, time wasters, fraudsters, fools, and lousy customer service with his sarcastic take on how the world should really work.
Each of his books is jam-packed, full of humorous, laugh-out-loud stories that ultimately teach a valuable lesson. Unfortunately, tho
335: Why Humor Converts and How to Glitter Bomb Your Enemies
On this episode, we’ll be covering a random flight of topics including:
Humor and Persuasion – how to use humor effectively in marketing.
How to glitter bomb your enemies (or friends).
TikTok just reached 10 billion in consumer spending.
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334: How to Make Yourself Instantly Relevant on LinkedIn
On this episode, Thomas Helfrich joins us to talk about LinkedIn lead generation. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching.
He is the author of the book series “Never Been Promoted” and hosts a podcast of the same name. Known as the “AI Nerd,” he also hosts the AI Nerd YouTube channel, an exhibit of his profound fascination and understanding of AI systems.
The post 334: H
333: Why Font Size Matters and A Simple Letter That Launched a Nine-Figure Business
On this episode, we’ll be covering another random flight of topics including:
A Simple Letter that Launched a Nine-Figure Business.
Why font size makes your writing more persuasive.
Examples of a bad ad campaign by the US Army.
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332: 4 Words That Can Double Your Sales & How to Look at People to Make Them Like You More
On this pre-Thanksgiving episode, we’ll be covering a random flight of topics including Black Friday Marketing, and some proven sales techniques backed by research. We’ll discuss 4 simple words that can double your sales. We’ll also talk about a special way you can look at people to make them like you more.
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331: How the World’s Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive
On this episode we welcome Carlos Alvarenga. He is the author of a brand new book The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive.
His new book not only explains exactly how persuasion works in all forms of human communication but also presents a clear and effective model you can use to put the chemistry of persuasion to work for you.
Using insights from art, history & literature to hip-hop, Carlos expands ideas first presented in
330: A Forgotten Email Technique and The Real Process of Decision-Making
On this episode, we’ll cover another random flight of topics including a forgotten email technique and how we really make decisions.
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329: Persuasion Tactics the Media Uses to Influence You
There is no such thing as unbiased news anymore. Every media outlet has an agenda. On this episode, we’ll be diving into some of the persuasion tricks they use to influence us every day.
Will be referencing this article from AllSides.
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328: How to Piggy Back Current Events and Boost Your Own PR- Interview with Michelle Love
On this episode, we’ll be talking about how to use current events to your advantage and boost your own PR. Michelle Love is our guest. She is the president of ClearVision Strategic Marketing.
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327: The Magic of Conversational Storytelling – Interview with David Garfinkel
On this episode, David Garfinkel joins us again to talk about his brand new book The Persuasion Story Code. This book is a fantastic read!
In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries and situations.
The hero’s journey type of story has been the go-to template for novels and films. But it’s not always the best template for persuasion stories. We’ll be discu
326: How Elon Musk Used The Anchoring Effect to Create “Perceived Value”
On this episode, we’ll discuss how Elon Musk used the anchoring effect to sell Twitter’s (X) subscription model, and how anchoring is used in pricing every day to create perceived value.
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325: 4 Powerful Persuasion Lessons from Deion Sanders (Coach Prime)
On this episode, we discuss 4 Powerful Persuasion Lessons from Deion Sanders, and why he’s become the hottest coach in college football.
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324: How to Think Like a Mind Reader – Interview with Jonathan Pritchard
This week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology – including his most recent Think Like a Mind Reader.
He is the founder of several consulting companies, a multiple author, a world-traveling entertainer, and public speaker for high-stakes businesses.
His client list includes BP, Discover, State Farm, United Airlines, and more.
His mission is to empower more
323: From High School Dropout to 7-Figure Marketing Consultant – Interview with Daniel Murphy
Our guest this week is Daniel Murphy, a marketing consultant to 8 figure companies in Biohacking, Wellness, and Tech, markets. Daniel is a high school dropout turned entrepreneur who is passionate about highlighting the endless issues with our modern education system.
He also runs a mastermind full of 7 figure digital marketers, online coaches and consultants, and service providers who are passionate about scaling. He also runs a local video marketing business with his wife called Owl Cove Medi
322: A Hypnotic Selling Lesson & How to Get Customer Testimonials with Ease
On this episode, we’ll be discussing a number of topics including a new software tool that allows you to collect customer testimonials with ease, and a hypnotic selling lesson to help grow your sales.
We’ll be referencing this article: https://www.sellingpower.com/2010/02/02/3909/hypnotic-selling-techniques
Testimonial.to – https://testimonial.to
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321: The Six-Figure Client Experience with Special Guest Tom Meitner
On this episode, Tom Meitner joins us to share how he helps copywriters get more business.
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320: Persuasion, Power Positioning, and Lessons on Advertising from John Caples
On this episode, we discuss persuasion, power position, adverting lessons from John Caples and how to sell high-ticket products & services.
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319: How to Win Followers…and Become a Cult Leader
On this episode, we’ll be discussing NetFlix’s series “How to Become a Cult Leader”. We’ll also share the most popular book/ course requested by prison inmates.
We’ll be adding our opinions and referencing another article on cults: https://www.scienceofpeople.com/how-to-start-a-cult.
We’ll also be sharing a new A.I tool to turn your rambling dictations into clear readable writing.
You can test it out at https://audiopen.ai.
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318: Jason Aldean, Pickleball and Matching Your Message to Your Market
On this episode, we’ll be discussing controversy, and the reason Jason Aldean’s new country music hit is so popular. Plus we’ll share the marketing campaign behind pickleball and why it’s now the fastest-growing sport in the US.
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317: Is A.I Getting Dumber? Plus Infotainment, Authority, and Powerful Framing to Get Larger Tips
We discuss a range of topics on this episode. Is A.I. Getting dumber? We’ll discuss a recent article on how ChatGPT4 is getting worse at math and coding. Plus we’ll discuss Infotainment and Authority and how to use persuasive framing to get better tips.
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313: How to Command Attention and Become the Uncontested Authority in Your Niche
On this episode, we’ll be discussing Joshua Lisec’s new book So Good They Call You a Fake. Plus we’ll be covering some other random flights like A.I software for your content marketing and podcasting.
312: Is This 230-Year-Old Hack the Holy Grail of Marketing?
On this episode, we’ll be discussing a seldom-used secret creating loyal customers who buy from you again and again.
311: Marketing Actions To Skyrocket Your Brand (with or without A.I.)- Interview with Phil Masiello of CrunchGrowth
On this episode, we welcome Phil Masiello to the show. Phil is the co-founder of CrunchGrowth and a serial entrepreneur.
He has a long history of success in the business world and his previous ventures include 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women.
He’s the author of Think-Engage-Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age, and has a new book called Empires and Entrepreneurs: How Business S
310: ChatGPT is a Liar… and Other Truths About Storytelling, Persuasion, and A.I.
On this episode, we’ll be sharing some ways we are using A.I for writing sales scripts and podcast ads. We’ll also discuss why you should never trust ChatGPT’s research.
309: Secret A.I. Strategies for Sales Dominance
On this episode, we’ll be discussing A.I. and Sales Training with guest Gulliver Giles, aka Sales Warlord. You can learn more about his company’s work at https://ww2.strategicanarchy.com.
308: Social Pressure, Product Positioning and a Simple Commercial That Got 18 Million Views in 90 Days
On this episode, we cover a random flight of topics like how social pressure is used in persuasion, plus an old-school product tool and a 4-hour commercial that got 18 million views in 90 days.
307: What’s Behind the Fear-Based Marketing of AI?
On this episode, we’ll be investigating the motives behind the fear-based marketing of AI with guest Bob Hutchins. Bob is an organizational psychologist with a 20-year career in digital marketing and media culture.
He’s also the author of two books: Our Digital, Collective Anxiety, Media Trauma, and a Path Toward Recovery, and Finally Human, How to Use Digital Media to Restore Culture and Better Our World.
306: Panic Marketing, Humor in Emails and More Mind-Blowing A.I. Prompts and Tools
On this episode, we cover a random flight of topics including what’s feeding all of the A.I. fear and panic in the news. Also, we’ll share how to use humor in emails and some hilarious email examples you can use to get prospects to reply to you.
Lastly, we’ll cover some more mind-blowing A.I tools and prompts.
305: Bud Light, Anti-Woke Beer Marketing, Cool Audio Gear, & More ChatGPT4 Stuff
This week, we cover a random flight of topics including Bud Light’s pr disaster and how anti-woke marketing is capitalizing on it. We’ll also be sharing some ChatGPT4 market research tips.
304: How to Tell Better Stories with AI
This week, we welcome Brian Hennessy to the show to talk about AI and how to use it to create better brand stories and product descriptions.
Brian is the founder of Talkoot, a company that helps brands create deeper connections with customers on every product page through deeper product storytelling.